| Team Player | Go to market | Soup to nuts 24/7 | Prototype | Technologies |
| Relevance | Performance | Ball Park | Prioritized | Mindset |
| Backward Compatible | Viral | BULLSHIT BINGO (free square) | Pipeline | Double down |
| Metadata | Business Plan | Phase | Grow | Objectives |
| Skill set(s) | Integration | Think Outside the Box | E-business | Functionality |