| Discovery | Brain Storm / Mind Shower | Benefit analysis | Heavy lifting | Aggregate |
| Partner | New Economy | Leverage | Innovation / Innovated | Gap Analysis |
| Fast Track | Collaborate / Collaboration | BULLSHIT BINGO (free square) | Impact[ful] | Proactive |
| Go Live | Niche[s] | No-Brainer | E-commerce | Negotiated |
| Acquisition | Bandwidth | Compelling | Application Service Provider (ASP) | Flexibility |