| Automated | Top down | Offline | Utilize | Agenda |
| Integration | Expectations | High-Level | Gap Analysis | Policy[ies] |
| Herding Cats | New Economy | BULLSHIT BINGO (free square) | Back-end | Drill Down |
| Deadlines | Multitask[ing] | Landing Page[s] | Opportunity | On the back end |
| Personalization | Low-Hanging Fruit | A-B Testing | Reach out | Heads up |