| Granular | Best of Breed | Issues | Cadence Call | Soup to nuts 24/7 |
| Circle Back | Metrics | Partner | Guidance | Critical Path / Issue |
| Time to Market | Expectations | BULLSHIT BINGO (free square) | Wow Factor | Benefit analysis |
| Benchmark | Workflow | ETA | Burn rate | Ecosystem |
| Scale | Utilize | Market Leader | Acquisition | Double down |