| Granular | Reconfigure | Drop the Ball | Raising the Bar | Bandwidth |
| Grow | Workshop | Etched in Stone | Expectations | Demographic |
| Promotion | Retention | BULLSHIT BINGO (free square) | Diversity | Lean In |
| Offline | Real-Time | Personalization | Total Quality [or] Quality Driven | Opportunity |
| At the end of the day | Brain Storm / Mind Shower | Call to Action | Wow Factor | Multitask[ing] |