| Viral | Network[ing] | Initial Assessment | Cutting Edge | Customer Service |
| Issues | Demographic | Back to the drawing board | Off-line | Drop the Ball |
| Automated | Braindump | BULLSHIT BINGO (free square) | Conversation | Sustainable / Sustainability |
| Cadence Call | Top down | Empower[ment] | A-B Testing | Segment |
| Agnostic | Fast Track | Optimization | That being said / Having said that | Quick win |