| Compelling | Think Outside the Box | Best Practice | Monetize | Bottom Line |
| Focused | Challenge[s] | Relevance | Basically | Advantage |
| Impact[ful] | Objectives | BULLSHIT BINGO (free square) | That being said / Having said that | Opportunity |
| Bottom up | Performance | Streamline | Automated | Aggregate |
| Market Leader | Prototype | Agnostic | Braindump | Deep dive |