| Viral | Road map | Low-Hanging Fruit | Burn rate | Gap Analysis |
| Raising the Bar | Opportunity | Transformative | Customer Facing | Out of the [Box | Loop] |
| Secret sauce | Heads up | BULLSHIT BINGO (free square) | Metrics | Aggregate |
| Automated | Emerging markets | Band-aid | Experiences | Agnostic |
| Critical Path / Issue | Metadata | Flexibility | Goal oriented | Targeted |