| Secret sauce | Acquisition | Agenda | Etched in Stone | Solution(s) |
| Bandwidth | Utilize | Bottom Line | Policy[ies] | Drink the Kool-Aid |
| Granular | Engage | BULLSHIT BINGO (free square) | Vision statement | Back to the drawing board |
| Experiences | Buzz | Multitask[ing] | Legacy | Revisit |
| Up-Sell | Pipeline | Business Opportunity | Workshop | Relevance |