| Legacy | Resource[s] | Client Focus[ed] | Off-line | Downsize |
| Ball Park | Back-end | Business Opportunity | Network[ing] | Functionality |
| Search Engine Optimization | Customer Oriented | BULLSHIT BINGO (free square) | Engage | Empower[ment] |
| Intellectual Property | Flexibility | Back to the drawing board | Top down | Wow Factor |
| Convergent | Open Source | Benefit analysis | B2B | Critical Path / Issue |