| Downsize | Objectives | One to one | Action Item / Action It | Business Opportunity |
| Revenue | Empower[ment] | Real-Time | Client Focus[ed] | Ownership |
| Collaborate / Collaboration | Top down | BULLSHIT BINGO (free square) | Team Player | Content Management |
| On Board | Benchmark | Relevance | On The Same Page | Capacity |
| Customer Service | Discovery | Upside | End to end | Reconfigure |