| Best Practice | Conversion | Deploy | Workshop | Reverse Engineer |
| Reuse / Reusability | Viral | Initial Assessment | Google Juice | Heavy lifting |
| Promotion | End to end | BULLSHIT BINGO (free square) | Functionality | Business Plan |
| Resource[s] | Downsize | Deadlines | Double down | E-commerce |
| Measurement | Market Leader | Touchpoints | Offline | In a Nutshell |