| Paradigm | Reach out | Partner | Grow | Bottom Line |
| Data Driven | Quick win | Communication | Lean In | Agnostic |
| Discovery | Agenda | BULLSHIT BINGO (free square) | Engage | Portfolio |
| Herding Cats | Wow Factor | Scenario[s] | Run it up the flagpole | Cascade Graph |
| Sales Driven | Service Oriented | Elevator pitch | Robust | Win-win |