| Strategize | Think Outside the Box | Downsize | Go to market | Reinvent[ing] the wheel |
| Workshop | Relevance | Virtual / Virtualization | Market Leader | Intellectual Property |
| Circle the wagons | Paradigm | BULLSHIT BINGO (free square) | Web 2.0 / 3.0 | Personalization |
| One Stop Shop | Google Juice | Walk the Talk | Performance | Upside |
| Customer Relationship Management (CRM) | Capacity | Buzz | Basically | Seamless |