| Solution(s) | Touch Base | Circle the wagons | E-commerce | Reverse Engineer |
| Offline | At the end of the day | Metrics | Impact[ful] | E-tailers |
| Call to Action | Project | BULLSHIT BINGO (free square) | Landing Page[s] | Personalization |
| One to one | Objectives | Relevance | Functionality | No-Brainer |
| Communication | Optimization | Control Group | E-business | Off Site Meeting |