| Statement of Work (SOW) | Monetize | Resource[s] | Green | |
| Skill set(s) | Market Leader | Touchpoints | Go Live | Band-aid |
| New Economy | Profit[ability] | BULLSHIT BINGO (free square) | Landing Page[s] | Diversity |
| Critical Path / Issue | Optimization | Expectations | Circle Back | Value |
| Reuse / Reusability | Drop the Ball | Benefit analysis | In a Nutshell | Real-Time |