| Transformative | Tasked | Application Service Provider (ASP) | Reconfigure | Robust |
| Customer Centric | Low-Hanging Fruit | Top down | Seamless | Bandwidth |
| Client Focus[ed] | Off Site Meeting | BULLSHIT BINGO (free square) | Strategy | Run the Numbers |
| Total Cost of Ownership (TCO) | Value | Reswizzle | Proactive | Network[ing] |
| Target Audience | Leadership | A-B Testing | E-commerce | Prototype |