| Target Audience | Vertical Market | Workflow | One Stop Shop | Reconfigure |
| Business Opportunity | Dynamic | Customer Facing | Granular | Walk the Talk |
| Back to the drawing board | Revisit | BULLSHIT BINGO (free square) | Reswizzle | Automated |
| Empower[ment] | Challenge[s] | Milestone | Pipeline | Data Driven |
| Reuse / Reusability | Compelling | Secret sauce | Strategy | Band-aid |