| New Economy | Search Engine Optimization | Drop the Ball | Application Service Provider (ASP) | Customer Centric |
| Optimization | Data Mining | Brand[ing] | Viral | Return on Investment (ROI) |
| On the back end | Pushback | BULLSHIT BINGO (free square) | Dashboard | Front Lines |
| Relevance | Win-win | Grow | Reach out | |
| Go to market | Popup | Empower[ment] | Heavy lifting | Due dilligence |