| B2B | Ownership | Workshop | Back to the drawing board | Metadata |
| Strategy | Strategic | Brand[ing] | Proactive | Scope |
| Personalization | Cutting Edge | BULLSHIT BINGO (free square) | Front Lines | Soup to nuts 24/7 |
| Revisit | Run the Numbers | Prototype | Relevance | Low-Hanging Fruit |
| Etched in Stone | Conversion | Up-Sell | Portfolio | Reactivation |