| Proactive | Popup | Competitive | Capacity | Growth |
| Statement of Work (SOW) | Backward Compatible | Profit[ability] | Client Focus[ed] | Integration |
| Critical Path / Issue | Flexibility | BULLSHIT BINGO (free square) | Timeline(s) | Key Factor / Words |
| Moving/Going Forward | One Stop Shop | Portfolio | On Board | End to end |
| Targeted | Legacy | Empower[ment] | Initial Assessment | Big Picture |