| Call to Action | Cross Sell | Re-engagement | Diversity | Profit[ability] |
| Seamless | Run the Numbers | E-commerce | Streamline | Vertical Market |
| Go Public | Reswizzle | BULLSHIT BINGO (free square) | Transformative | Wow Factor |
| Up to speed | Sustainable / Sustainability | Asset[s] | Popup | Think Outside the Box |
| B2B | Go Live | Web 2.0 / 3.0 | Capacity | Drink the Kool-Aid |