| Policy[ies] | Customer Facing | Market Leader | Convergent | Google Juice |
| Solution(s) | Return on Investment (ROI) | Due dilligence | Negotiated | In a Nutshell |
| Customer Oriented | Best of Breed | BULLSHIT BINGO (free square) | Utilize | Time to Market |
| Burn rate | Workflow | Big Picture | Robust | Team Player |
| Sustainable | Advantage | Patent | Portfolio | Workshop |