| Impact[ful] | Ownership | Heads up | Elephant in the room | Quick win |
| Milestone | Solution(s) | Goal oriented | Vision statement | Core Competency / Core Competencies |
| Turnkey | Best of Breed | BULLSHIT BINGO (free square) | Non-Traditional Management | Service Oriented |
| Segment | Gap Analysis | Pushback | Sales Driven | Partner |
| Sticky-ness | Out of the [Box | Loop] | Capacity | Elevator pitch | One Stop Shop |