| Drink the Kool-Aid | Market Window | Cross Sell | Focused | Deliverable[s] |
| Relevance | Monoply | Automated | B2B | Ball Park |
| Portfolio | Dashboard | BULLSHIT BINGO (free square) | Team Building | No-Brainer |
| First to market | Popup | Wow Factor | Advantage | E-tailers |
| That being said / Having said that | Hardball | Google Juice | Critical Path / Issue | Control Group |