| Raising the Bar | Lean In | Go Live | Google Juice | Return on Investment (ROI) |
| Application Service Provider (ASP) | Profit[ability] | Traction | Aggregate | Leadership |
| Promotion | E-tailers | BULLSHIT BINGO (free square) | Real-Time | Go to market |
| Front Lines | Call to Action | Run it up the flagpole | Up to speed | Ecosystem |
| Mind Share | Monetize | Downsize | Strategy | Agenda |