| Best Practice | Integration | Fast Track | Deliverable[s] | Aggregate |
| Intellectual Property | Reinvigorate | Action Item / Action It | Goal oriented | Restructuring |
| Exposure | Growth | BULLSHIT BINGO (free square) | Call to Action | Pipeline |
| Deep dive | Customer Facing | Process | Touch Base | Capacity |
| Revenue | Revisit | Business Opportunity | Quick win | Search Engine Optimization |