| Mind Share | Etched in Stone | On the back end | Facilitate | Bottom up |
| Off-line | Lead The Field / Occupy The Field | Moving/Going Forward | Low-Hanging Fruit | Level Set |
| Agenda | Conversation | BULLSHIT BINGO (free square) | Out Source | Web 2.0 / 3.0 |
| Scale | Non-Traditional Management | Strategize | Team Building | Reinvent[ing] the wheel |
| Opportunity | E-business | Followup | Monetize | Streamline |