| Convergent | Facilitate | Dynamic | Walk the Talk | Strategic |
| Heavy lifting | Win-win | Best of Breed | Pushback | Exposure |
| Scenario[s] | Vertical Market | BULLSHIT BINGO (free square) | Reactivation | Elevator pitch |
| Performance | Deliverable[s] | Cutting Edge | Level Playing Field | Ecosystem |
| Omnichannel / Cross Channel | Go to market | Level Set | Asset[s] | Customer Facing |