| Scenario[s] | Viral | E-commerce | Center of Excellence | Data Driven |
| Business Plan | Personalization | Ecosystem | Ramp Up | Best Practice |
| On Board | Pipeline | BULLSHIT BINGO (free square) | Dynamic | Return on Investment (ROI) |
| Customer Centric | Run the Numbers | Eyeballs | Business Opportunity | Knowledge Transfer |
| Streamline | Policy[ies] | Up to speed | Seamless | Automated |