| Experiences | Vertical Market | Drink the Kool-Aid | Customer Centric | Functionality |
| Project | Cascade Graph | Restructuring | Conversion | Gap Analysis |
| Scope | Prioritized | BULLSHIT BINGO (free square) | Go Public | Performance |
| Integration | Focused | Soup to nuts 24/7 | Sustainable | Landing Page[s] |
| At the end of the day | Innovation / Innovated | Business Opportunity | Off-line | Metrics |