| Exposure | Elephant in the room | Application Service Provider (ASP) | Secret sauce | Data Mining |
| Revisit | Walk the Talk | Cross Sell | Team Player | Back to the drawing board |
| B2B | Policy[ies] | BULLSHIT BINGO (free square) | Band-aid | Web 2.0 / 3.0 |
| Bottom Line | On Board | Demographic | Out of the [Box | Loop] | Functionality |
| Network[ing] | Monetize | Resource[s] | Opportunity | Total Quality [or] Quality Driven |