| Traction | At the end of the day | Sustainable | Elephant in the room | Followup |
| Deep dive | Best of Breed | Goal oriented | Control Group | Reinvent[ing] the wheel |
| Level Set | In a Nutshell | BULLSHIT BINGO (free square) | Streamline | Landing Page[s] |
| Exposure | Green | Segment | Cascade Graph | Virtual / Virtualization |
| Dashboard | Big Picture | Opportunity | Portfolio | Wow Factor |