| Key Factor / Words | Bottom up | Focused | Drill Down | Brain Storm / Mind Shower |
| Prototype | E-commerce | Off Site Meeting | Level Set | Client Focus[ed] |
| Collaborate / Collaboration | Proactive | BULLSHIT BINGO (free square) | Drop the Ball | Hardball |
| Lead The Field / Occupy The Field | Vertical Market | Bottom Line | Asset[s] | Red Flag |
| Statement of Work (SOW) | Synergy / Synergies | Google Juice | Fast Track | Metrics |