| Network[ing] | Milestone | Multitask[ing] | Upside | Run it up the flagpole |
| E-tailers | Top Of The Game | Functionality | First to market | Application Service Provider (ASP) |
| Circle the wagons | Hardball | BULLSHIT BINGO (free square) | Turnkey | Knowledge Transfer |
| Robust | Action Item / Action It | Google Juice | Business Opportunity | Market Window |
| Targeted | Road map | Control Group | Value | E-commerce |