SegmentDue dilligenceOff the ShelfDeadlinesCost
Circle the wagonsDeliverable[s]FunctionalityTotal Cost of Ownership (TCO)Offline
Touch BaseConnectivityBULLSHIT BINGO
(free square)
DynamicCompetitive
Target AudienceGame PlanNon-Traditional ManagementDashboardRaising the Bar
ConversionCascade GraphKey Factor / WordsObjectivesPolicy[ies]

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