| ETA | Pipeline | Open Source | Fast Track | Focused |
| Lead The Field / Occupy The Field | Center of Excellence | Deliverable[s] | Convergent | Utilize |
| Run the Numbers | Goal oriented | BULLSHIT BINGO (free square) | Value | One Stop Shop |
| Elevator pitch | Application Service Provider (ASP) | Sustainable | Opportunity | Top down |
| Robust | Data Mining | Strategy | Call to Action | Strategic |