| Growth | Cost | Robust | Virtual / Virtualization | Center of Excellence |
| Tailwind[s] | Performance | Differentiation | Action Item / Action It | Opportunity |
| Workshop | Vertical Market | BULLSHIT BINGO (free square) | Retention | Benchmark |
| Customer Oriented | Service Oriented | Walk the Talk | Reuse / Reusability | Innovation / Innovated |
| Resource[s] | Web 2.0 / 3.0 | Bandwidth | Benefit analysis | ETA |