| Process | Scale | Red Flag | Drop the Ball | Leverage |
| Diversity | Conversation | Bottom Line | Scenario[s] | Front Lines |
| Sales Driven | Agenda | BULLSHIT BINGO (free square) | Customer Relationship Management (CRM) | Discovery |
| Portfolio | Policy[ies] | Go Live | Non-Traditional Management | Time to Market |
| Dynamic | Drink the Kool-Aid | End to end | Walk the Talk | Workshop |