| Virtual / Virtualization | Communication | Vision statement | Open Source | Segment |
| Center of Excellence | Heads up | Optimization | High-Level | Empower[ment] |
| Go Live | Sticky-ness | BULLSHIT BINGO (free square) | Lean In | Capacity |
| Value | Client Focus[ed] | Cadence Call | Go to market | On Board |
| Wow Factor | Compelling | Elevator pitch | Success | Gap Analysis |