| Game Plan | Tailwind[s] | Legacy | Workshop | Revisit |
| Integration | Top down | Policy[ies] | Engage | Band-aid |
| Brand[ing] | Run it up the flagpole | BULLSHIT BINGO (free square) | Statement of Work (SOW) | Sticky-ness |
| Soup to nuts 24/7 | A-B Testing | Performance | Ownership | Reach out |
| Pipeline | Off-line | Differentiation | Communication | Compelling |