| Drink the Kool-Aid | Circle Back | Business Opportunity | Deliverable[s] | At the end of the day |
| Experiences | Sustainable / Sustainability | Marketing / Promotional Collateral | Tailwind[s] | Service Oriented |
| Search Engine Optimization | Discovery | BULLSHIT BINGO (free square) | On The Same Page | Eyeballs |
| Scope | Scale | Conversion | Relevance | Top Of The Game |
| Mission Critical | Retention | Customer Oriented | Moving/Going Forward | Back to the drawing board |