| Deploy | Market Window | Optimization | Brand[ing] | |
| Streamline | Real-Time | Acquisition | Out of the [Box | Loop] | Technologies |
| Reactivation | Brain Storm / Mind Shower | BULLSHIT BINGO (free square) | Landing Page[s] | Ramp Up |
| Off the Shelf | Target Audience | Road map | Facilitate | Advantage |
| Offline | Due dilligence | Issues | Performance | ETA |