| Capacity | Engage | Business Opportunity | Diversity | Paradigm |
| Conversation | Functionality | Sustainable / Sustainability | Data Mining | Emerging markets |
| Segment | Band-aid | BULLSHIT BINGO (free square) | Top down | Automated |
| Strategic | Scenario[s] | Think Outside the Box | Connectivity | Data Driven |
| Cascade Graph | Leverage | Technologies | E-tailers | Hardball |