| Conversion | Real-Time | Offline | Cadence Call | Return on Investment (ROI) |
| Agnostic | Traction | Proactive | Burn rate | Knowledge Base |
| Mind Share | Deep dive | BULLSHIT BINGO (free square) | One to one | Reach out |
| Time to Market | Up to speed | A-B Testing | Bottom up | Re-engagement |
| Heads up | Ball Park | Connectivity | Game Plan | Deliverable[s] |