| Vertical Market | Reach out | Technologies | Viral | Buzz |
| Synergy / Synergies | Team Player | Time to Market | Virtual / Virtualization | Phase |
| Marketing / Promotional Collateral | Ramp Up | BULLSHIT BINGO (free square) | Deploy | E-business |
| Double down | Scope | Deliverable[s] | At the end of the day | Due dilligence |
| Dynamic | Project | Opportunity | Market Leader | Burn rate |