| Low-Hanging Fruit | Benefit analysis | Run it up the flagpole | Measurement | Reconfigure |
| Conversation | Niche[s] | Reach out | Mission Critical | Monoply |
| Back-end | Business Plan | BULLSHIT BINGO (free square) | Success | Challenge[s] |
| Return on Investment (ROI) | Critical Path / Issue | Pipeline | Burn rate | Segment |
| Elephant in the room | Win-win | Drink the Kool-Aid | Open Source | Up-Sell |