| Perspective | No-Brainer | Discovery | Client Focus[ed] | Game Plan |
| Leadership | Offline | Think Outside the Box | Brand[ing] | Cadence Call |
| Cutting Edge | Reinvent[ing] the wheel | BULLSHIT BINGO (free square) | Milestone | Goal oriented |
| A-B Testing | Network[ing] | Knowledge Transfer | Grow | Exposure |
| Best Practice | Cross Sell | On the back end | Phase | Guidance |