| Elevator pitch | Portfolio | Automated | Proactive | Intellectual Property |
| Capacity | Control Group | Key Factor / Words | Network[ing] | Functionality |
| Reinvent[ing] the wheel | E-commerce | BULLSHIT BINGO (free square) | Reactivation | Deploy |
| Total Quality [or] Quality Driven | Team Building | Sticky-ness | B2B | Project |
| Customer Facing | Synergy / Synergies | Connectivity | Agenda | 30,000 foot view |