| Business Plan | Proactive | Fault Tolerant | That being said / Having said that | Opportunity |
| Agnostic | Workflow | Monetize | Double down | Search Engine Optimization |
| Performance | Retention | BULLSHIT BINGO (free square) | Top Of The Game | Total Quality [or] Quality Driven |
| Seamless | Reconfigure | Reach out | Up-Sell | Deep dive |
| Vertical Market | Differentiation | Reinvigorate | On The Same Page | Monoply |