| Advantage | Back to the drawing board | Hardball | Portfolio | One to one |
| Strategy | Convergent | Real-Time | Data Mining | Return on Investment (ROI) |
| In a Nutshell | Reverse Engineer | BULLSHIT BINGO (free square) | Pipeline | Out of the [Box | Loop] |
| Legacy | Search Engine Optimization | Scope | Metadata | Strategic |
| Monoply | Differentiation | Application Service Provider (ASP) | Virtual / Virtualization | Metrics |