| 30,000 foot view | Think Outside the Box | Heads up | Fast Track | Legacy |
| Technologies | Relevance | Game Plan | Downsize | Application Service Provider (ASP) |
| Virtual / Virtualization | Project | BULLSHIT BINGO (free square) | Market Window | Seamless |
| Reverse Engineer | Marketing / Promotional Collateral | Advantage | Strategize | Herding Cats |
| Niche[s] | On the back end | Targeted | Agenda | Profit[ability] |