| Fast Track | Out Source | Policy[ies] | Core Competency / Core Competencies | Heavy lifting |
| Legacy | Segment | First to market | Optimization | Compelling |
| Measurement | High-Level | BULLSHIT BINGO (free square) | Fault Tolerant | Competitive |
| Facilitate | Objectives | Drill Down | Prioritized | Data Driven |
| Intellectual Property | A-B Testing | Raising the Bar | Elevator pitch | E-commerce |