| Best of Breed | Pushback | Go Public | Heavy lifting | Viral |
| Go Live | Omnichannel / Cross Channel | Open Source | Hardball | Conversion |
| E-commerce | Ball Park | BULLSHIT BINGO (free square) | Customer Centric | Control Group |
| ETA | Win-win | Basically | Secret sauce | Transformative |
| Network[ing] | Ecosystem | Deploy | Content Management | Empower[ment] |