| Initial Assessment | Out Source | Data Driven | Control Group | Band-aid |
| Convergent | Synergy / Synergies | Low-Hanging Fruit | Reach out | Double down |
| Elephant in the room | Viral | BULLSHIT BINGO (free square) | Off-line | Automated |
| Real-Time | Negotiated | Time to Market | Run the Numbers | Omnichannel / Cross Channel |
| Aggregate | End to end | Road map | Reuse / Reusability | Value |