| Customer Relationship Management (CRM) | Initial Assessment | Advantage | Marketing / Promotional Collateral | Secret sauce |
| Transformative | Granular | Phase | Network[ing] | Go to market |
| New Economy | Low-Hanging Fruit | BULLSHIT BINGO (free square) | Mind Share | Connectivity |
| Process | Team Building | Laser-focused | Pipeline | Reactivation |
| Front Lines | Deadlines | Level Set | Out Source | Prioritized |