| Viral | Google Juice | Out Source | Heads up | End to end |
| Conversation | Transformative | Asset[s] | Seamless | Vision statement |
| Value | Double down | BULLSHIT BINGO (free square) | Policy[ies] | Expectations |
| Functionality | Laser-focused | ETA | Backward Compatible | Granular |
| Best Practice | Reswizzle | Circle Back | Workflow | Flexibility |