| Mindset | Benefit analysis | Leverage | Personalization | Partner |
| New Economy | Ecosystem | Cross Sell | Solution(s) | Dynamic |
| ETA | Back-end | BULLSHIT BINGO (free square) | Transformative | Drill Down |
| Grow | Retention | Burn rate | Backward Compatible | Segment |
| Non-Traditional Management | Action Item / Action It | Braindump | Brand[ing] | Agnostic |