| Exposure | Goal oriented | Deadlines | Grow | Multitask[ing] |
| Basically | Scenario[s] | Focused | Robust | Prototype |
| Market Window | Buzz | BULLSHIT BINGO (free square) | Opportunity | Expectations |
| Partner | Laser-focused | Timeline(s) | Market Leader | Web 2.0 / 3.0 |
| Raising the Bar | Sustainable / Sustainability | Engage | Collaborate / Collaboration | Fast Track |