| Sustainable | Aggregate | Service Oriented | Deep dive | Go Live |
| Impact[ful] | Re-engagement | Sustainable / Sustainability | Negotiated | Prioritized |
| Measurement | Solution(s) | BULLSHIT BINGO (free square) | Sales Driven | Discovery |
| Reinvent[ing] the wheel | Win-win | Workshop | Vision statement | Low-Hanging Fruit |
| Heavy lifting | B2B | Core Competency / Core Competencies | Prototype | In a Nutshell |