| End to end | Popup | Reach out | Guidance | One Stop Shop |
| Customer Oriented | Non-Traditional Management | Brain Storm / Mind Shower | Action Item / Action It | Robust |
| Touchpoints | Target Audience | BULLSHIT BINGO (free square) | Scale | Customer Centric |
| Eyeballs | Ball Park | Content Management | Personalization | Opportunity |
| Granular | Lead The Field / Occupy The Field | Soup to nuts 24/7 | Competitive | Buzz |