| Leadership | Customer Centric | Touchpoints | Etched in Stone | Conversion |
| Automated | Knowledge Transfer | Total Quality [or] Quality Driven | Drink the Kool-Aid | Backward Compatible |
| Project | Metadata | BULLSHIT BINGO (free square) | Open Source | Grow |
| Web 2.0 / 3.0 | Call to Action | Cascade Graph | Business Opportunity | Landing Page[s] |
| Game Plan | Bottom Line | Revisit | Mind Share | Conversation |