| E-business | Grow | Best Practice | Open Source | Leverage |
| Niche[s] | Heavy lifting | Best of Breed | Integration | Aggregate |
| Resource[s] | Timeline(s) | BULLSHIT BINGO (free square) | Profit[ability] | Pipeline |
| Capacity | Streamline | Tailwind[s] | Skill set(s) | Popup |
| Proactive | Content Management | Core Competency / Core Competencies | Bandwidth | Communication |