| High-Level | Challenge[s] | Off Site Meeting | Project | Legacy |
| Touch Base | Search Engine Optimization | Measurement | Drink the Kool-Aid | Personalization |
| Multitask[ing] | Solution(s) | BULLSHIT BINGO (free square) | Prototype | A-B Testing |
| Dynamic | Policy[ies] | Run the Numbers | Ramp Up | On The Same Page |
| Burn rate | Elevator pitch | Time to Market | Total Quality [or] Quality Driven | Discovery |