| Service Oriented | Big Picture | Followup | Reswizzle | Optimization |
| Pushback | Scope | Burn rate | Offline | Bottom Line |
| Total Quality [or] Quality Driven | Personalization | BULLSHIT BINGO (free square) | Pipeline | Viral |
| ETA | Time to Market | Resource[s] | Legacy | Knowledge Base |
| Mindset | Dynamic | Skill set(s) | Initial Assessment | Statement of Work (SOW) |