| Legacy | Knowledge Transfer | Prototype | Out of the [Box | Loop] | Quick win |
| Utilize | Dashboard | Reverse Engineer | Challenge[s] | Workflow |
| Gap Analysis | Real-Time | BULLSHIT BINGO (free square) | Off-line | Cross Sell |
| User Friendly | Ownership | Due dilligence | Time to Market | Promotion |
| That being said / Having said that | Elevator pitch | Asset[s] | Measurement | Run it up the flagpole |