| Segment | Due dilligence | Off the Shelf | Deadlines | Cost |
| Circle the wagons | Deliverable[s] | Functionality | Total Cost of Ownership (TCO) | Offline |
| Touch Base | Connectivity | BULLSHIT BINGO (free square) | Dynamic | Competitive |
| Target Audience | Game Plan | Non-Traditional Management | Dashboard | Raising the Bar |
| Conversion | Cascade Graph | Key Factor / Words | Objectives | Policy[ies] |