| Legacy | Followup | Segment | Conversion | Touchpoints |
| Upside | Green | Strategize | Grow | Ball Park |
| Challenge[s] | Cutting Edge | BULLSHIT BINGO (free square) | Connectivity | Total Cost of Ownership (TCO) |
| Ramp Up | Soup to nuts 24/7 | Gap Analysis | Functionality | Benchmark |
| Service Oriented | Initial Assessment | On Board | Eyeballs | Pushback |