| Low-Hanging Fruit | Critical Path / Issue | Expectations | Non-Traditional Management | Timeline(s) |
| Benefit analysis | Competitive | 30,000 foot view | No-Brainer | Reswizzle |
| Gap Analysis | Growth | BULLSHIT BINGO (free square) | Level Playing Field | Differentiation |
| Leadership | Up to speed | Transformative | Vision statement | Project |
| Streamline | Go to market | Asset[s] | Niche[s] | Core Competency / Core Competencies |