| First to market | Traction | Ramp Up | Circle the wagons | Guidance |
| Challenge[s] | Communication | Integration | Team Player | Strategic |
| Asset[s] | Vision statement | BULLSHIT BINGO (free square) | Portfolio | Run the Numbers |
| Go to market | Automated | Dynamic | E-business | Facilitate |
| Negotiated | Virtual / Virtualization | Buzz | Front Lines | Win-win |