| Client Focus[ed] | Issues | Raising the Bar | Initial Assessment | Market Window |
| High-Level | Up to speed | Omnichannel / Cross Channel | Green | Open Source |
| Ball Park | Policy[ies] | BULLSHIT BINGO (free square) | Sales Driven | Benefit analysis |
| Sustainable | Best Practice | Profit[ability] | Google Juice | Out Source |
| Knowledge Base | Viral | E-tailers | Buzz | Go Public |