| Granular | Customer Centric | New Economy | Soup to nuts 24/7 | Back to the drawing board |
| Empower[ment] | Secret sauce | Diversity | Real-Time | Performance |
| Conversion | E-commerce | BULLSHIT BINGO (free square) | Phase | Back-end |
| Circle the wagons | Monetize | B2B | No-Brainer | Solution(s) |
| Sustainable / Sustainability | Strategize | E-business | Basically | Convergent |