| Real-Time | Off the Shelf | Drop the Ball | Think Outside the Box | Workflow |
| Monoply | Pipeline | Strategy | Acquisition | Up-Sell |
| Metrics | Braindump | BULLSHIT BINGO (free square) | Niche[s] | Core Competency / Core Competencies |
| Conversation | Elevator pitch | Viral | Virtual / Virtualization | Service Oriented |
| Deadlines | Process | In a Nutshell | Legacy | Touch Base |