| Non-Traditional Management | Cost | No-Brainer | Off-line | Red Flag |
| Circle Back | Partner | Touchpoints | Segment | Seamless |
| Best of Breed | Market Window | BULLSHIT BINGO (free square) | Multitask[ing] | Guidance |
| Scale | Innovation / Innovated | Monetize | Sticky-ness | Elevator pitch |
| Target Audience | Out of the [Box | Loop] | Robust | Granular | Automated |