| Cadence Call | Off the Shelf | Ecosystem | Innovation / Innovated | Mind Share |
| Workflow | Integration | Transformative | Double down | Band-aid |
| Emerging markets | Out Source | BULLSHIT BINGO (free square) | Leadership | Reswizzle |
| Lead The Field / Occupy The Field | Eyeballs | On Board | Center of Excellence | Aggregate |
| Focused | Initial Assessment | Exposure | Cross Sell | Reinvent[ing] the wheel |