| Value | Goal oriented | Open Source | Legacy | Optimization |
| Niche[s] | User Friendly | Empower[ment] | Off the Shelf | Non-Traditional Management |
| At the end of the day | Portfolio | BULLSHIT BINGO (free square) | Reach out | Milestone |
| Fault Tolerant | Reconfigure | Monetize | Deadlines | Conversation |
| Key Factor / Words | Emerging markets | Multitask[ing] | Drill Down | Mindset |