| Popup | Turnkey | Back to the drawing board | Think Outside the Box | Metadata |
| Portfolio | Profit[ability] | Impact[ful] | Best Practice | Partner |
| Data Mining | Robust | BULLSHIT BINGO (free square) | One to one | High-Level |
| Granular | Quick win | Goal[s] | Policy[ies] | Revenue |
| No-Brainer | Etched in Stone | E-commerce | At the end of the day | Niche[s] |