| Opportunity | Measurement | Big Picture | Top down | Mind Share |
| Cost | Issues | Drop the Ball | Acquisition | Gap Analysis |
| Patent | Deploy | BULLSHIT BINGO (free square) | Technologies | Metadata |
| Process | Circle the wagons | Restructuring | Policy[ies] | Facilitate |
| No-Brainer | Herding Cats | Perspective | Demographic | Key Factor / Words |