| Cutting Edge | At the end of the day | Sticky-ness | Cascade Graph | Reach out |
| Conversion | Bottom up | Deliverable[s] | Eyeballs | Strategy |
| Downsize | Brand[ing] | BULLSHIT BINGO (free square) | Personalization | One to one |
| Braindump | Prioritized | Portal | Run it up the flagpole | Total Quality [or] Quality Driven |
| Top Of The Game | Virtual / Virtualization | Wow Factor | Open Source | Application Service Provider (ASP) |