| Ecosystem | Lean In | Focused | Backward Compatible | Total Cost of Ownership (TCO) |
| Strategize | Relevance | Profit[ability] | Sustainable | Expectations |
| Team Building | Objectives | BULLSHIT BINGO (free square) | Revenue | Off-line |
| Cost | Virtual / Virtualization | High-Level | Portal | Soup to nuts 24/7 |
| Process | Think Outside the Box | Phase | Tasked | Core Competency / Core Competencies |