| Growth | Engage | Touch Base | Portfolio | Benefit analysis |
| Scenario[s] | Content Management | Pipeline | Real-Time | Conversion |
| Ownership | Sustainable / Sustainability | BULLSHIT BINGO (free square) | Diversity | Upside |
| Dashboard | Best Practice | Issues | Segment | Bottom up |
| Innovation / Innovated | Aggregate | Demographic | Reach out | Marketing / Promotional Collateral |