| Experiences | Cadence Call | Offline | Green | Time to Market |
| Profit[ability] | Backward Compatible | Customer Facing | Sustainable | Connectivity |
| Convergent | Success | BULLSHIT BINGO (free square) | Retention | Ball Park |
| Perspective | Tailwind[s] | Monetize | Dynamic | E-tailers |
| Etched in Stone | One Stop Shop | Game Plan | Performance | Deep dive |