| Empower[ment] | Collaborate / Collaboration | Traction | Center of Excellence | |
| Hardball | Capacity | Go Live | E-tailers | Advantage |
| Level Set | Timeline(s) | BULLSHIT BINGO (free square) | 30,000 foot view | Scenario[s] |
| E-commerce | Best Practice | Band-aid | E-business | Eyeballs |
| Segment | Google Juice | Experiences | Secret sauce | Up-Sell |