| Value | Sustainable | Strategy | Reverse Engineer | Retention |
| Advantage | Sales Driven | Goal[s] | Differentiation | Aggregate |
| Ball Park | Application Service Provider (ASP) | BULLSHIT BINGO (free square) | Popup | ETA |
| Technologies | Opportunity | Customer Centric | Proactive | At the end of the day |
| Real-Time | Dashboard | 30,000 foot view | Process | Total Cost of Ownership (TCO) |