| Milestone | Niche[s] | Growth | Omnichannel / Cross Channel | Perspective |
| Conversion | Cross Sell | Sustainable | Facilitate | Touch Base |
| Total Cost of Ownership (TCO) | Fast Track | BULLSHIT BINGO (free square) | User Friendly | Google Juice |
| Raising the Bar | Drink the Kool-Aid | Seamless | Portal | Scenario[s] |
| Road map | Robust | Top down | Etched in Stone |