| Vertical Market | On the back end | Action Item / Action It | Value | Empower[ment] |
| Segment | Granular | Target Audience | Top down | Portal |
| Cross Sell | Targeted | BULLSHIT BINGO (free square) | Client Focus[ed] | Scope |
| Advantage | Proactive | Ramp Up | Run the Numbers | At the end of the day |
| Sustainable / Sustainability | Laser-focused | Braindump | Benchmark | Application Service Provider (ASP) |