| Sustainable | Return on Investment (ROI) | Sustainable / Sustainability | New Economy | Integration |
| Resource[s] | Conversion | Google Juice | Quick win | Client Focus[ed] |
| Buzz | Pushback | BULLSHIT BINGO (free square) | Aggregate | Touchpoints |
| Legacy | Ball Park | Sticky-ness | Experiences | Leverage |
| Negotiated | Asset[s] | Growth | Metrics | Out of the [Box | Loop] |