| New Economy | High-Level | Exposure | Herding Cats | Patent |
| Out of the [Box | Loop] | Deploy | Hardball | Tailwind[s] | Real-Time |
| Scenario[s] | Core Competency / Core Competencies | BULLSHIT BINGO (free square) | Non-Traditional Management | Deadlines |
| Content Management | Relevance | Key Factor / Words | Sustainable | Challenge[s] |
| Total Quality [or] Quality Driven | Customer Facing | Traction | Run the Numbers | Communication |