| Knowledge Transfer | End to end | Seamless | Solution(s) | Center of Excellence |
| Portfolio | Low-Hanging Fruit | Ecosystem | Mind Share | Portal |
| Time to Market | New Economy | BULLSHIT BINGO (free square) | Think Outside the Box | Moving/Going Forward |
| Strategy | Engage | Profit[ability] | Action Item / Action It | One to one |
| Targeted | 30,000 foot view | Level Set | Growth | Gap Analysis |