| Up-Sell | Advantage | Acquisition | Facilitate | Emerging markets |
| Brand[ing] | Bottom up | Top Of The Game | Exposure | Customer Centric |
| Data Driven | Optimization | BULLSHIT BINGO (free square) | Workflow | Resource[s] |
| Objectives | Prioritized | Call to Action | Impact[ful] | Deadlines |
| Reverse Engineer | Process | Omnichannel / Cross Channel | Metadata | Cadence Call |