| Game Plan | Streamline | At the end of the day | Buzz | Success |
| Viral | Tailwind[s] | Partner | Touchpoints | Customer Centric |
| Drop the Ball | Restructuring | BULLSHIT BINGO (free square) | Scope | Big Picture |
| Real-Time | Win-win | Off Site Meeting | Strategic | Followup |
| Connectivity | Re-engagement | Project | Reuse / Reusability | Road map |