| Total Quality [or] Quality Driven | Web 2.0 / 3.0 | Landing Page[s] | Success | Win-win |
| Measurement | Band-aid | Time to Market | End to end | Burn rate |
| Best of Breed | Virtual / Virtualization | BULLSHIT BINGO (free square) | Cross Sell | Market Leader |
| Touch Base | Agenda | Performance | Reuse / Reusability | 30,000 foot view |
| Red Flag | Profit[ability] | Bandwidth | Total Cost of Ownership (TCO) | Downsize |