| Pushback | Customer Facing | Raising the Bar | Go Public | Proactive |
| Green | Goal[s] | Run the Numbers | Buzz | Ownership |
| Go Live | Customer Relationship Management (CRM) | BULLSHIT BINGO (free square) | Sticky-ness | Dashboard |
| Think Outside the Box | Targeted | Reuse / Reusability | Bandwidth | Resource[s] |
| Policy[ies] | Traction | Market Window | Robust | Grow |