| Landing Page[s] | Solution(s) | Challenge[s] | Scale | Skill set(s) |
| First to market | End to end | Deploy | E-tailers | B2B |
| Policy[ies] | Partner | BULLSHIT BINGO (free square) | Service Oriented | Followup |
| Automated | Elephant in the room | Monetize | Non-Traditional Management | Go to market |
| Guidance | Red Flag | Off the Shelf | Profit[ability] | Reinvent[ing] the wheel |