| Touch Base | Dynamic | Target Audience | Innovation / Innovated | Off Site Meeting |
| Traction | Hardball | Monoply | Due dilligence | Success |
| Think Outside the Box | Conversion | BULLSHIT BINGO (free square) | Optimization | Seamless |
| User Friendly | Automated | Advantage | Prototype | On Board |
| Capacity | Laser-focused | Band-aid | Leverage | Customer Relationship Management (CRM) |