| Discovery | Scale | Reconfigure | Dashboard | Service Oriented |
| Value | Scenario[s] | Guidance | Ecosystem | Tailwind[s] |
| That being said / Having said that | Acquisition | BULLSHIT BINGO (free square) | Optimization | A-B Testing |
| Goal oriented | Project | Web 2.0 / 3.0 | Re-engagement | Total Cost of Ownership (TCO) |
| Basically | Due dilligence | Robust | Content Management | Flexibility |