| Differentiation | Traction | Wow Factor | Drill Down | E-business |
| Sustainable / Sustainability | Streamline | Utilize | E-commerce | Deadlines |
| Relevance | Drop the Ball | BULLSHIT BINGO (free square) | Target Audience | Statement of Work (SOW) |
| Measurement | Goal oriented | Ball Park | Workshop | Marketing / Promotional Collateral |
| Reuse / Reusability | Vision statement | Promotion | Top Of The Game | Skill set(s) |