| Raising the Bar | Buzz | Backward Compatible | Etched in Stone | Metrics |
| Off Site Meeting | Workshop | Convergent | Streamline | Total Cost of Ownership (TCO) |
| Compelling | Issues | BULLSHIT BINGO (free square) | Run the Numbers | Go Public |
| Out of the [Box | Loop] | Ecosystem | Burn rate | Ramp Up | Advantage |
| Go Live | Leadership | Reverse Engineer | Re-engagement | On The Same Page |