| Technologies | Low-Hanging Fruit | Reconfigure | Fast Track | Robust |
| Strategic | Statement of Work (SOW) | Customer Facing | Lean In | Core Competency / Core Competencies |
| Sustainable / Sustainability | Cost | BULLSHIT BINGO (free square) | Sales Driven | Customer Service |
| One Stop Shop | Benchmark | Web 2.0 / 3.0 | Seamless | Vision statement |
| E-tailers | Out of the [Box | Loop] | Client Focus[ed] | Focused | Diversity |