| Patent | Innovation / Innovated | Facilitate | Process | Core Competency / Core Competencies |
| Deep dive | Braindump | Challenge[s] | Red Flag | Laser-focused |
| Green | Data Driven | BULLSHIT BINGO (free square) | Reinvent[ing] the wheel | Milestone |
| Portfolio | Quick win | Omnichannel / Cross Channel | Pushback | Agenda |
| Go Public | 30,000 foot view | Go Live | Control Group | Top Of The Game |