| Automated | Reach out | Advantage | Customer Oriented | Brand[ing] |
| Front Lines | Popup | Green | Hardball | Circle the wagons |
| A-B Testing | Facilitate | BULLSHIT BINGO (free square) | Network[ing] | Etched in Stone |
| Ownership | Patent | Guidance | Functionality | Landing Page[s] |
| Moving/Going Forward | Process | Business Plan | Niche[s] | In a Nutshell |