| Sustainable | Drink the Kool-Aid | Bandwidth | Content Management | Mind Share |
| Best of Breed | Buzz | Dynamic | Key Factor / Words | Team Building |
| Control Group | Target Audience | BULLSHIT BINGO (free square) | Ramp Up | Center of Excellence |
| Mission Critical | Reconfigure | Off-line | Reactivation | Prioritized |
| Resource[s] | Omnichannel / Cross Channel | Cross Sell | Team Player | Issues |