| Deliverable[s] | Time to Market | Action Item / Action It | E-commerce | Phase |
| Conversation | Sustainable | Win-win | Aggregate | Basically |
| Mindset | BULLSHIT BINGO (free square) | Critical Path / Issue | Portfolio | |
| Run the Numbers | Traction | Retention | Virtual / Virtualization | Agnostic |
| Braindump | Real-Time | Differentiation | Lead The Field / Occupy The Field | Collaborate / Collaboration |