| Go to market | Elephant in the room | No-Brainer | Monetize | Compelling |
| Empower[ment] | Reach out | Streamline | Go Public | Workflow |
| Competitive | Quick win | BULLSHIT BINGO (free square) | Milestone | End to end |
| Business Plan | Total Quality [or] Quality Driven | Center of Excellence | Up-Sell | Grow |
| Personalization | Guidance | Customer Service | Solution(s) | Out Source |