| Success | Lead The Field / Occupy The Field | Seamless | Initial Assessment | Demographic |
| No-Brainer | Restructuring | Eyeballs | Functionality | Google Juice |
| Asset[s] | Capacity | BULLSHIT BINGO (free square) | Best Practice | Cascade Graph |
| Data Mining | Monetize | Aggregate | Opportunity | One to one |
| Red Flag | Scale | Negotiated | Quick win | Herding Cats |