| Time to Market | Reactivation | B2B | Initial Assessment | Go Live |
| Total Cost of Ownership (TCO) | Sustainable / Sustainability | Goal oriented | Elephant in the room | Deliverable[s] |
| Mindset | Popup | BULLSHIT BINGO (free square) | Front Lines | Robust |
| Out of the [Box | Loop] | Granular | Benchmark | That being said / Having said that | Scale |
| Bottom up | On the back end | Seamless | Promotion | Targeted |