| Mission Critical | Raising the Bar | Prototype | Conversation | Basically |
| Herding Cats | Dynamic | Collaborate / Collaboration | Workflow | Business Opportunity |
| Scale | Red Flag | BULLSHIT BINGO (free square) | Aggregate | Time to Market |
| Issues | Customer Centric | Policy[ies] | Promotion | Initial Assessment |
| Impact[ful] | Run it up the flagpole | Demographic | Top Of The Game | Win-win |