| Etched in Stone | Run it up the flagpole | ETA | Think Outside the Box | Pipeline |
| Drill Down | Downsize | Relevance | Deliverable[s] | Network[ing] |
| Marketing / Promotional Collateral | High-Level | BULLSHIT BINGO (free square) | Revisit | Off Site Meeting |
| Deadlines | Challenge[s] | Objectives | Content Management | Grow |
| Metadata | Granular | That being said / Having said that | E-commerce | Cascade Graph |