| Granular | E-commerce | Lead The Field / Occupy The Field | Customer Oriented | Reconfigure |
| Key Factor / Words | Downsize | Soup to nuts 24/7 | Hardball | Value |
| On Board | Scope | BULLSHIT BINGO (free square) | Content Management | Cascade Graph |
| 30,000 foot view | Real-Time | Retention | Streamline | Facilitate |
| Up-Sell | Data Driven | Brain Storm / Mind Shower | Expectations | Niche[s] |