| Workshop | Turnkey | Omnichannel / Cross Channel | Conversion | Workflow |
| Return on Investment (ROI) | Raising the Bar | In a Nutshell | Upside | Win-win |
| Resource[s] | Metadata | BULLSHIT BINGO (free square) | Service Oriented | Bandwidth |
| Segment | Proactive | Brain Storm / Mind Shower | Mindset | Go Public |
| Hardball | Followup | Marketing / Promotional Collateral | ETA | Acquisition |