| Deadlines | Core Competency / Core Competencies | Turnkey | Proactive | Google Juice |
| Data Driven | One Stop Shop | Top Of The Game | Functionality | Heavy lifting |
| Landing Page[s] | Tasked | BULLSHIT BINGO (free square) | Benefit analysis | Eyeballs |
| Advantage | Grow | Project | Growth | |
| Relevance | Up-Sell | Cross Sell | One to one | Game Plan |