| Ecosystem | Level Playing Field | Impact[ful] | Dynamic | Action Item / Action It |
| Deadlines | Leadership | Leverage | Traction | Game Plan |
| Call to Action | Total Cost of Ownership (TCO) | BULLSHIT BINGO (free square) | Google Juice | Promotion |
| Revisit | Client Focus[ed] | Circle the wagons | Tailwind[s] | Portfolio |
| Connectivity | Timeline(s) | Reconfigure | Win-win | Reinvigorate |