| ETA | Laser-focused | Intellectual Property | Drop the Ball | At the end of the day |
| Segment | Marketing / Promotional Collateral | Relevance | Service Oriented | Reach out |
| Project | Reverse Engineer | BULLSHIT BINGO (free square) | Experiences | Brain Storm / Mind Shower |
| Virtual / Virtualization | Robust | Promotion | Bottom up | Fault Tolerant |
| Engage | Control Group | Soup to nuts 24/7 | Braindump | Goal[s] |