| 30,000 foot view | Reach out | Value | Out Source | Differentiation |
| Metrics | Offline | Heavy lifting | Focused | Team Building |
| Circle the wagons | Popup | BULLSHIT BINGO (free square) | Intellectual Property | Growth |
| Cutting Edge | Streamline | Reactivation | Synergy / Synergies | Scenario[s] |
| Control Group | Monetize | Fault Tolerant | Ramp Up | Dashboard |