| Backward Compatible | In a Nutshell | Convergent | Guidance | Core Competency / Core Competencies |
| Eyeballs | Road map | Vertical Market | Reuse / Reusability | Sustainable / Sustainability |
| Prioritized | Customer Facing | BULLSHIT BINGO (free square) | Top Of The Game | Drop the Ball |
| Customer Oriented | Conversion | Fault Tolerant | Raising the Bar | Up to speed |
| Deploy | Off the Shelf | Focused | Fast Track | Business Opportunity |