| Off-line | Basically | Real-Time | Back to the drawing board | Raising the Bar |
| Agnostic | Ball Park | Deploy | Deadlines | Emerging markets |
| Go to market | Key Factor / Words | BULLSHIT BINGO (free square) | Market Leader | Focused |
| Landing Page[s] | Project | Flexibility | Prototype | Diversity |
| Pipeline | Action Item / Action It | Ramp Up | Popup | Portal |