| Service Oriented | Initial Assessment | Advantage | Out Source | Workflow |
| ETA | Deliverable[s] | Run the Numbers | Pushback | End to end |
| Elevator pitch | Emerging markets | BULLSHIT BINGO (free square) | Utilize | Personalization |
| Go Public | Drill Down | Best of Breed | Network[ing] | Circle the wagons |
| Road map | Success | Flexibility | Time to Market | Viral |