| Popup | Automated | Guidance | Herding Cats | Strategy |
| Segment | On Board | Cadence Call | Go to market | Engage |
| Time to Market | Team Player | BULLSHIT BINGO (free square) | Intellectual Property | Think Outside the Box |
| Resource[s] | Impact[ful] | Customer Relationship Management (CRM) | Differentiation | Level Set |
| Web 2.0 / 3.0 | Low-Hanging Fruit | Timeline(s) | Win-win |