| Value | Metrics | Compelling | Pushback | E-commerce |
| Think Outside the Box | Focused | Band-aid | Game Plan | Agenda |
| Sustainable | Return on Investment (ROI) | BULLSHIT BINGO (free square) | Patent | Low-Hanging Fruit |
| Benchmark | Back to the drawing board | Asset[s] | Aggregate | Metadata |
| Reconfigure | Drink the Kool-Aid | Ownership | Basically | Synergy / Synergies |