| Pushback | Braindump | In a Nutshell | Network[ing] | Up-Sell |
| Metadata | Call to Action | Application Service Provider (ASP) | Real-Time | Level Set |
| Cadence Call | Data Driven | BULLSHIT BINGO (free square) | Guidance | Run it up the flagpole |
| Diversity | On Board | Capacity | Off Site Meeting | Granular |
| Win-win | Discovery | Marketing / Promotional Collateral | Perspective | Retention |