| Client Focus[ed] | Vertical Market | Resource[s] | Up-Sell | Band-aid |
| Non-Traditional Management | Initial Assessment | Deliverable[s] | Deploy | Double down |
| Proactive | Circle the wagons | BULLSHIT BINGO (free square) | Backward Compatible | Walk the Talk |
| Flexibility | One Stop Shop | Tailwind[s] | Think Outside the Box | Bandwidth |
| Turnkey | Red Flag | Metrics | Fault Tolerant | Out Source |