| Measurement | Capacity | No-Brainer | Wow Factor | One Stop Shop |
| Team Building | Prototype | Metadata | Drill Down | |
| Heads up | Cascade Graph | BULLSHIT BINGO (free square) | Center of Excellence | Real-Time |
| Target Audience | Top down | Level Set | Touchpoints | Sustainable / Sustainability |
| Market Window | Empower[ment] | Dynamic | Revisit | Ball Park |