| Promotion | Resource[s] | Data Mining | Tailwind[s] | Workflow |
| Engage | Circle the wagons | Wow Factor | Process | A-B Testing |
| Tasked | Compelling | BULLSHIT BINGO (free square) | Reverse Engineer | Reinvigorate |
| Personalization | Proactive | Walk the Talk | Brand[ing] | Open Source |
| Prioritized | Segment | Demographic | Issues | Differentiation |