| Reach out | Lead The Field / Occupy The Field | Upside | Focused | Herding Cats |
| Partner | Laser-focused | Conversation | Drop the Ball | Burn rate |
| Offline | Agnostic | BULLSHIT BINGO (free square) | Functionality | Agenda |
| Relevance | Capacity | Expectations | One to one | Emerging markets |
| Reswizzle | Tasked | Braindump | Bottom Line | Critical Path / Issue |