| Customer Oriented | Scale | Facilitate | That being said / Having said that | Partner |
| Diversity | Go Public | Up-Sell | Web 2.0 / 3.0 | Customer Relationship Management (CRM) |
| Team Player | Exposure | BULLSHIT BINGO (free square) | Team Building | Grow |
| Monoply | Drill Down | Return on Investment (ROI) | Legacy | Tasked |
| Segment | Sticky-ness | Policy[ies] | Walk the Talk | Metadata |