| Pipeline | Core Competency / Core Competencies | Deadlines | Acquisition | Upside |
| Band-aid | Team Player | Conversion | Emerging markets | Google Juice |
| Touchpoints | Buzz | BULLSHIT BINGO (free square) | Robust | Strategy |
| Challenge[s] | Workshop | On The Same Page | Mind Share | Initial Assessment |
| Walk the Talk | Circle the wagons | Off Site Meeting | Red Flag | Sales Driven |