| Game Plan | Cascade Graph | Facilitate | Raising the Bar | Strategic |
| Targeted | Level Playing Field | Brand[ing] | High-Level | Touchpoints |
| Measurement | Focused | BULLSHIT BINGO (free square) | Scope | Marketing / Promotional Collateral |
| Experiences | Niche[s] | Demographic | Fault Tolerant | Market Window |
| Cutting Edge | Mindset | Convergent | Drop the Ball | Relevance |