| Reswizzle | Compelling | Scope | Aggregate | Vision statement |
| Streamline | Acquisition | Big Picture | Landing Page[s] | Basically |
| Conversion | Win-win | BULLSHIT BINGO (free square) | Drink the Kool-Aid | Real-Time |
| Search Engine Optimization | Business Plan | Fast Track | Off Site Meeting | Policy[ies] |
| Strategy | Portal | Facilitate | Target Audience | Go Public |