| Level Playing Field | Google Juice | Solution(s) | On the back end | Return on Investment (ROI) |
| Asset[s] | Integration | Restructuring | Reconfigure | User Friendly |
| Circle Back | Guidance | BULLSHIT BINGO (free square) | Customer Service | Optimization |
| Band-aid | Conversion | Etched in Stone | Agenda | High-Level |
| One Stop Shop | Drop the Ball | Call to Action | Pushback | Best Practice |