| Proactive | Technologies | Pushback | Vision statement | Project |
| Targeted | Relevance | Drink the Kool-Aid | Prototype | Drop the Ball |
| Up-Sell | Go Live | BULLSHIT BINGO (free square) | Granular | Drill Down |
| First to market | Leverage | Reinvigorate | Heads up | Agenda |
| Herding Cats | Deliverable[s] | Best of Breed | Dynamic | Big Picture |