| Center of Excellence | Brain Storm / Mind Shower | Data Mining | Intellectual Property | Key Factor / Words |
| Back to the drawing board | Benchmark | No-Brainer | Reconfigure | Fast Track |
| Metadata | Customer Relationship Management (CRM) | BULLSHIT BINGO (free square) | E-commerce | Value |
| High-Level | Strategize | Etched in Stone | User Friendly | Best Practice |
| Re-engagement | Return on Investment (ROI) | Advantage | Targeted | Reuse / Reusability |