| Customer Centric | Capacity | Convergent | Compelling | Emerging markets |
| Out Source | Cost | Conversation | Raising the Bar | First to market |
| Cadence Call | Connectivity | BULLSHIT BINGO (free square) | Segment | Deploy |
| Data Mining | Landing Page[s] | Total Cost of Ownership (TCO) | Automated | Real-Time |
| Best Practice | Ramp Up | Project | Discovery | Asset[s] |