| Mind Share | Lead The Field / Occupy The Field | Synergy / Synergies | Convergent | Vertical Market |
| Deadlines | Facilitate | Call to Action | Integration | Up to speed |
| Brand[ing] | Key Factor / Words | BULLSHIT BINGO (free square) | Customer Centric | Landing Page[s] |
| Team Player | Road map | Milestone | Popup | Scenario[s] |
| Project | Data Mining | Metrics | Negotiated | Value |