| Connectivity | Scope | Best Practice | Deploy | Mind Share |
| Tasked | Leverage | Portfolio | Herding Cats | Deep dive |
| Walk the Talk | Impact[ful] | BULLSHIT BINGO (free square) | On The Same Page | Aggregate |
| Scale | Grow | Guidance | Total Cost of Ownership (TCO) | Real-Time |
| Customer Oriented | Targeted | Web 2.0 / 3.0 | Brain Storm / Mind Shower |