| Drill Down | On the back end | Policy[ies] | Collaborate / Collaboration | Mindset |
| Open Source | Customer Centric | Followup | Brain Storm / Mind Shower | |
| Offline | Reswizzle | BULLSHIT BINGO (free square) | Synergy / Synergies | Top down |
| Leadership | Up to speed | Go to market | Go Live | End to end |
| Mind Share | Agenda | Competitive | Conversion | Drink the Kool-Aid |