| Elevator pitch | Optimization | Leadership | On the back end | Focused |
| Issues | Sustainable | Retention | Customer Service | Dynamic |
| Compelling | Tasked | BULLSHIT BINGO (free square) | Demographic | Multitask[ing] |
| Core Competency / Core Competencies | Revenue | Transformative | Re-engagement | On Board |
| Cascade Graph | Back to the drawing board | Run it up the flagpole | Marketing / Promotional Collateral | Content Management |