| Ownership | Win-win | Solution(s) | Control Group | Collaborate / Collaboration |
| Omnichannel / Cross Channel | Technologies | Functionality | Gap Analysis | Traction |
| Customer Service | Reswizzle | BULLSHIT BINGO (free square) | Cadence Call | Content Management |
| Acquisition | Facilitate | Heavy lifting | Total Quality [or] Quality Driven | Level Playing Field |
| Core Competency / Core Competencies | Prioritized | Drink the Kool-Aid | Ramp Up | Drill Down |