| Agnostic | Reinvigorate | B2B | Reconfigure | On the back end |
| Functionality | Leverage | Cutting Edge | Dynamic | Action Item / Action It |
| Vision statement | Off the Shelf | BULLSHIT BINGO (free square) | Benchmark | Turnkey |
| Bottom up | Mind Share | Issues | Targeted | Front Lines |
| First to market | Opportunity | Partner | Best Practice | Level Playing Field |