| Success | Soup to nuts 24/7 | Deliverable[s] | Utilize | Control Group |
| Impact[ful] | Band-aid | Upside | Game Plan | Drink the Kool-Aid |
| Advantage | Leverage | BULLSHIT BINGO (free square) | Portfolio | Deadlines |
| Lean In | Synergy / Synergies | Goal oriented | Best of Breed | Competitive |
| Reactivation | Time to Market | Reuse / Reusability | Ball Park | Customer Centric |