| Customer Centric | Conversion | Robust | Landing Page[s] | Reverse Engineer |
| Out of the [Box | Loop] | Band-aid | Automated | Discovery | Popup |
| E-business | Reinvent[ing] the wheel | BULLSHIT BINGO (free square) | Dynamic | Service Oriented |
| Milestone | Perspective | Impact[ful] | Off Site Meeting | Pipeline |
| Acquisition | Marketing / Promotional Collateral | Off the Shelf | Value | Capacity |
| Best of Breed | Band-aid | Engage | Business Opportunity | On the back end |
| Mission Critical | Heads up | Up to speed | Web 2.0 / 3.0 | Business Plan |
| B2B | Level Set | BULLSHIT BINGO (free square) | Total Quality [or] Quality Driven | Best Practice |
| Moving/Going Forward | Out Source | Cost | On Board | Omnichannel / Cross Channel |
| Action Item / Action It | Think Outside the Box | Go Public | Empower[ment] | Mind Share |