| Red Flag | Low-Hanging Fruit | Walk the Talk | First to market | Emerging markets |
| Virtual / Virtualization | B2B | Pushback | Time to Market | Ecosystem |
| Transformative | Data Mining | BULLSHIT BINGO (free square) | Run it up the flagpole | Advantage |
| Ownership | Goal[s] | Soup to nuts 24/7 | Revisit | End to end |
| Technologies | Cascade Graph | Scale | Value | Impact[ful] |
| Strategic | Herding Cats | Level Playing Field | Circle the wagons | Deadlines |
| Prioritized | Paradigm | One Stop Shop | Facilitate | Challenge[s] |
| Omnichannel / Cross Channel | Reverse Engineer | BULLSHIT BINGO (free square) | Burn rate | Best of Breed |
| Aggregate | Resource[s] | Turnkey | E-commerce | Scenario[s] |
| Targeted | Success | Initial Assessment | Downsize | Benefit analysis |