| One Stop Shop | Front Lines | Back-end | Business Plan | Wow Factor |
| Upside | On The Same Page | Band-aid | Bottom Line | Landing Page[s] |
| Agnostic | That being said / Having said that | BULLSHIT BINGO (free square) | Grow | Due dilligence |
| Aggregate | Reswizzle | Pushback | Touch Base | Collaborate / Collaboration |
| Solution(s) | B2B | Lead The Field / Occupy The Field | Top down | Demographic |
| Acquisition | Ownership | Heavy lifting | Revisit | Mindset |
| Proactive | Cross Sell | Bottom up | Niche[s] | Differentiation |
| Transformative | E-business | BULLSHIT BINGO (free square) | Critical Path / Issue | Up to speed |
| Advantage | Reinvigorate | Success | Touch Base | Offline |
| Market Leader | Integration | Omnichannel / Cross Channel | Cascade Graph | Portal |