| Revisit | Proactive | Goal oriented | Reactivation | Landing Page[s] |
| Project | Milestone | Monetize | E-commerce | Braindump |
| Expectations | Revenue | BULLSHIT BINGO (free square) | Compelling | Up to speed |
| Negotiated | Application Service Provider (ASP) | Exposure | Success | Mission Critical |
| Mindset | Diversity | Virtual / Virtualization | Business Plan | Viral |
| Team Player | Negotiated | In a Nutshell | Aggregate | Level Playing Field |
| Reinvigorate | Partner | Challenge[s] | Differentiation | Impact[ful] |
| Open Source | Restructuring | BULLSHIT BINGO (free square) | Granular | Automated |
| Gap Analysis | Cascade Graph | Integration | Diversity | Scale |
| Back to the drawing board | Sticky-ness | Conversion | Burn rate | Off-line |