| E-business | Open Source | Portal | Drink the Kool-Aid | Performance |
| Front Lines | Out Source | Target Audience | Tasked | Monoply |
| Convergent | Scenario[s] | BULLSHIT BINGO (free square) | Grow | Communication |
| Profit[ability] | Benchmark | Value | Market Leader | Total Cost of Ownership (TCO) |
| Sustainable / Sustainability | Road map | Guidance | On The Same Page | Statement of Work (SOW) |
| Profit[ability] | Basically | Gap Analysis | Monoply | Demographic |
| Popup | Granular | Timeline(s) | Niche[s] | Customer Facing |
| Mindset | Team Player | BULLSHIT BINGO (free square) | Discovery | Touch Base |
| Time to Market | No-Brainer | Deadlines | Scale | Bottom Line |
| Service Oriented | Market Leader | At the end of the day | Leadership | Connectivity |