| Moving/Going Forward | Touchpoints | Best Practice | Revenue | |
| Proactive | Application Service Provider (ASP) | Elevator pitch | Asset[s] | Leverage |
| Measurement | Strategize | BULLSHIT BINGO (free square) | Customer Relationship Management (CRM) | Herding Cats |
| ETA | Backward Compatible | Integration | Ball Park | Bottom up |
| Monoply | Success | Market Leader | One Stop Shop | Monetize |
| Resource[s] | Utilize | Re-engagement | Back-end | Touchpoints |
| Strategy | Go to market | Relevance | Workshop | Flexibility |
| Objectives | Lean In | BULLSHIT BINGO (free square) | Lead The Field / Occupy The Field | Technologies |
| Back to the drawing board | Road map | Scenario[s] | One to one | Web 2.0 / 3.0 |
| Growth | Reuse / Reusability | Personalization | Reinvent[ing] the wheel | Expectations |