| Advantage | Market Window | Core Competency / Core Competencies | Lean In | Integration |
| Real-Time | Top Of The Game | Initial Assessment | Metrics | Off-line |
| Drill Down | Leverage | BULLSHIT BINGO (free square) | Ramp Up | Cutting Edge |
| Focused | Aggregate | Fast Track | Performance | E-tailers |
| Market Leader | Knowledge Base | On Board | Grow | Prioritized |
| Soup to nuts 24/7 | Leadership | Core Competency / Core Competencies | Ball Park | Initial Assessment |
| Granular | Total Cost of Ownership (TCO) | Aggregate | Perspective | Go Live |
| Win-win | Think Outside the Box | BULLSHIT BINGO (free square) | Circle the wagons | First to market |
| Prioritized | Time to Market | Capacity | Conversation | |
| Impact[ful] | Viral | Strategic | Basically | Experiences |