| Non-Traditional Management | Elephant in the room | Intellectual Property | Moving/Going Forward | Call to Action |
| Workshop | Go Live | Profit[ability] | Reactivation | Portal |
| Touchpoints | Target Audience | BULLSHIT BINGO (free square) | Transformative | Expectations |
| Core Competency / Core Competencies | Agnostic | Asset[s] | Focused | Etched in Stone |
| Metadata | Strategy | Eyeballs | Diversity | Reconfigure |
| Laser-focused | Issues | Hardball | Up-Sell | Capacity |
| Out Source | Popup | Streamline | Goal[s] | Business Opportunity |
| Relevance | Green | BULLSHIT BINGO (free square) | Negotiated | Connectivity |
| Go to market | Reuse / Reusability | Traction | Go Public | Lean In |
| Asset[s] | Segment | Drop the Ball | Cross Sell | Best Practice |