| Competitive | Deploy | Center of Excellence | Out of the [Box | Loop] | Moving/Going Forward |
| Reuse / Reusability | Drill Down | Aggregate | Customer Oriented | Personalization |
| Reswizzle | Workshop | BULLSHIT BINGO (free square) | Web 2.0 / 3.0 | Segment |
| Turnkey | Client Focus[ed] | Heavy lifting | Cost | Revisit |
| Timeline(s) | Non-Traditional Management | Scope | That being said / Having said that | Due dilligence |
| Total Quality [or] Quality Driven | Goal[s] | Metadata | Agnostic | Granular |
| ETA | Walk the Talk | Advantage | Action Item / Action It | Exposure |
| Differentiation | E-commerce | BULLSHIT BINGO (free square) | Convergent | Go Live |
| Mindset | Strategy | Ecosystem | Issues | Benchmark |
| Basically | Go to market | Upside | Traction | Profit[ability] |