| Go to market | Cutting Edge | Reach out | Time to Market | Off the Shelf |
| Benchmark | Connectivity | Circle the wagons | Call to Action | Growth |
| Lead The Field / Occupy The Field | E-commerce | BULLSHIT BINGO (free square) | Facilitate | Goal oriented |
| Synergy / Synergies | Data Mining | Conversation | Cadence Call | Customer Relationship Management (CRM) |
| Go Public | Offline | Automated | Laser-focused | Go Live |
| Control Group | Cost | Scale | Touch Base | Convergent |
| Segment | Milestone | Innovation / Innovated | Advantage | Pushback |
| Knowledge Base | One to one | BULLSHIT BINGO (free square) | Reinvigorate | Agenda |
| Functionality | Initial Assessment | Utilize | Asset[s] | Off Site Meeting |
| Leverage | Acquisition | Paradigm | Time to Market | Vision statement |