| Open Source | Best Practice | Level Set | Elephant in the room | Basically |
| Reverse Engineer | Reconfigure | A-B Testing | Drop the Ball | Experiences |
| Team Building | Facilitate | BULLSHIT BINGO (free square) | Content Management | Back-end |
| Value | Cost | Targeted | Sales Driven | Robust |
| Success | Milestone | Key Factor / Words | Revisit | At the end of the day |
| Proactive | Etched in Stone | Dashboard | Cutting Edge | Negotiated |
| Circle the wagons | Touchpoints | Promotion | Moving/Going Forward | Lead The Field / Occupy The Field |
| Think Outside the Box | Scope | BULLSHIT BINGO (free square) | Downsize | Front Lines |
| Strategize | Prototype | Phase | Dynamic | Soup to nuts 24/7 |
| Patent | Brand[ing] | Time to Market | Guidance | Relevance |