| Asset[s] | Go Public | Knowledge Base | Elephant in the room | New Economy |
| First to market | Diversity | Market Leader | Leverage | Portfolio |
| Control Group | Mission Critical | BULLSHIT BINGO (free square) | Cross Sell | Growth |
| Collaborate / Collaboration | Objectives | Reconfigure | Fast Track | One to one |
| Reactivation | Scenario[s] | Run it up the flagpole | Process | Touchpoints |
| Discovery | Drop the Ball | Off Site Meeting | Team Building | Center of Excellence |
| Customer Centric | Virtual / Virtualization | Leverage | Promotion | Leadership |
| Raising the Bar | Transformative | BULLSHIT BINGO (free square) | Opportunity | Ball Park |
| Heads up | Workshop | Backward Compatible | Ownership | Drink the Kool-Aid |
| Return on Investment (ROI) | Up to speed | High-Level | Bottom Line | Policy[ies] |