| Reconfigure | Perspective | Braindump | Fast Track | Critical Path / Issue |
| Customer Relationship Management (CRM) | Strategize | Opportunity | Action Item / Action It | Business Plan |
| Level Playing Field | Milestone | BULLSHIT BINGO (free square) | One to one | Deadlines |
| Solution(s) | Emerging markets | Lead The Field / Occupy The Field | Think Outside the Box | Low-Hanging Fruit |
| Off Site Meeting | Heavy lifting | Mission Critical | High-Level | Secret sauce |
| Perspective | Issues | Agnostic | Diversity | Deadlines |
| Out of the [Box | Loop] | Timeline(s) | Measurement | Value | Ecosystem |
| Retention | Granular | BULLSHIT BINGO (free square) | Return on Investment (ROI) | Cross Sell |
| Benefit analysis | Etched in Stone | Bottom up | Personalization | Leadership |
| Emerging markets | Negotiated | Relevance | Run the Numbers | Success |