| A-B Testing | Tasked | Call to Action | Solution(s) | Monetize |
| Sticky-ness | Dashboard | Experiences | Time to Market | Emerging markets |
| Non-Traditional Management | Road map | BULLSHIT BINGO (free square) | Workshop | Landing Page[s] |
| Application Service Provider (ASP) | Critical Path / Issue | Drink the Kool-Aid | Front Lines | Think Outside the Box |
| Low-Hanging Fruit | Burn rate | Level Set | Bottom Line | Upside |
| Portfolio | Granular | A-B Testing | Sustainable / Sustainability | Action Item / Action It |
| Ball Park | Backward Compatible | Dashboard | Restructuring | Low-Hanging Fruit |
| Transformative | E-tailers | BULLSHIT BINGO (free square) | Core Competency / Core Competencies | Patent |
| Demographic | Target Audience | Promotion | Workshop | Connectivity |
| Leverage | Functionality | Soup to nuts 24/7 | Burn rate | Content Management |