| High-Level | Phase | Traction | Growth | Transformative |
| One to one | Bottom up | Resource[s] | Backward Compatible | B2B |
| Low-Hanging Fruit | Utilize | BULLSHIT BINGO (free square) | On the back end | Green |
| Performance | Scale | Challenge[s] | Go Live | Vertical Market |
| Off the Shelf | Customer Relationship Management (CRM) | Niche[s] | Leverage | Touch Base |
| No-Brainer | User Friendly | Reactivation | Opportunity | Integration |
| Acquisition | Process | Go Public | Customer Relationship Management (CRM) | Data Driven |
| Asset[s] | Innovation / Innovated | BULLSHIT BINGO (free square) | Dynamic | Off Site Meeting |
| Project | Technologies | Collaborate / Collaboration | Leadership | Big Picture |
| Web 2.0 / 3.0 | Pushback | Restructuring | Heavy lifting | Customer Facing |