| Negotiated | Marketing / Promotional Collateral | Brain Storm / Mind Shower | Return on Investment (ROI) | Project |
| Band-aid | Sales Driven | Viral | Partner | That being said / Having said that |
| Best of Breed | Impact[ful] | BULLSHIT BINGO (free square) | Benchmark | Patent |
| Web 2.0 / 3.0 | On The Same Page | Integration | Search Engine Optimization | In a Nutshell |
| Target Audience | Scope | Heavy lifting | Multitask[ing] | Exposure |
| Negotiated | Followup | Go Public | Critical Path / Issue | Circle the wagons |
| Intellectual Property | High-Level | Relevance | Functionality | Upside |
| Search Engine Optimization | Virtual / Virtualization | BULLSHIT BINGO (free square) | Elephant in the room | Quick win |
| Solution(s) | Conversation | Monetize | Portfolio | |
| 30,000 foot view | Robust | Due dilligence | Downsize | Fast Track |