| Wow Factor | B2B | Acquisition | Synergy / Synergies | Elevator pitch |
| Experiences | Green | Brain Storm / Mind Shower | Red Flag | Popup |
| Soup to nuts 24/7 | Reswizzle | BULLSHIT BINGO (free square) | Impact[ful] | Cost |
| One to one | Collaborate / Collaboration | Differentiation | Initial Assessment | Heavy lifting |
| Drill Down | Technologies | Seamless | Scope | Critical Path / Issue |
| Seamless | Aggregate | Differentiation | Benchmark | Metrics |
| Big Picture | Gap Analysis | Re-engagement | Scale | Retention |
| Perspective | Pushback | BULLSHIT BINGO (free square) | Deliverable[s] | Turnkey |
| Low-Hanging Fruit | Heads up | Strategic | Cadence Call | Herding Cats |
| Convergent | Circle the wagons | Touch Base | Phase | Project |