| User Friendly | Conversation | Green | Differentiation | Advantage |
| Sustainable | Success | Due dilligence | Total Quality [or] Quality Driven | Lead The Field / Occupy The Field |
| Vision statement | Monetize | BULLSHIT BINGO (free square) | Partner | Facilitate |
| Benefit analysis | B2B | Revenue | Convergent | 30,000 foot view |
| Revisit | Portal | Measurement | Emerging markets |
| Workflow | Search Engine Optimization | Top down | Negotiated | Metadata |
| Soup to nuts 24/7 | Initial Assessment | Team Player | Drink the Kool-Aid | Eyeballs |
| Customer Service | Integration | BULLSHIT BINGO (free square) | Gap Analysis | Downsize |
| Project | Paradigm | At the end of the day | Up to speed | Raising the Bar |
| Application Service Provider (ASP) | Reuse / Reusability | Landing Page[s] | Focused | Front Lines |