| Customer Facing | Measurement | Cross Sell | Tasked | Engage |
| Quick win | Low-Hanging Fruit | Game Plan | Proactive | Milestone |
| Paradigm | Restructuring | BULLSHIT BINGO (free square) | Upside | Marketing / Promotional Collateral |
| Time to Market | Skill set(s) | Experiences | Ball Park | Return on Investment (ROI) |
| Portal | Touch Base | Policy[ies] | Performance | Front Lines |
| Aggregate | Experiences | Connectivity | Automated | Technologies |
| Go Live | Reinvigorate | Advantage | Service Oriented | Center of Excellence |
| Innovation / Innovated | Customer Relationship Management (CRM) | BULLSHIT BINGO (free square) | Laser-focused | Hardball |
| Web 2.0 / 3.0 | Growth | Burn rate | Prototype | Brain Storm / Mind Shower |
| Grow | One Stop Shop | Turnkey | Leverage | Demographic |