| Drop the Ball | Mindset | Raising the Bar | Application Service Provider (ASP) | Level Playing Field |
| Team Building | Value | Reuse / Reusability | Band-aid | Paradigm |
| B2B | Partner | BULLSHIT BINGO (free square) | Deep dive | Walk the Talk |
| Objectives | Omnichannel / Cross Channel | Sustainable | Streamline | Hardball |
| Utilize | On the back end | No-Brainer | Core Competency / Core Competencies | Workshop |
| Content Management | Pushback | Revenue | Best of Breed | Resource[s] |
| Knowledge Base | Soup to nuts 24/7 | Non-Traditional Management | Automated | Google Juice |
| Burn rate | Web 2.0 / 3.0 | BULLSHIT BINGO (free square) | Fault Tolerant | Ownership |
| Laser-focused | Cost | Run the Numbers | Opportunity | Walk the Talk |
| Control Group | Level Set | Total Quality [or] Quality Driven | Omnichannel / Cross Channel | Back to the drawing board |