| Cascade Graph | Go Live | A-B Testing | Process | Monoply |
| Viral | Due dilligence | Best of Breed | Market Leader | Red Flag |
| Initial Assessment | Team Building | BULLSHIT BINGO (free square) | Go Public | Paradigm |
| Targeted | Leadership | Perspective | Empower[ment] | Automated |
| Benchmark | E-commerce | Game Plan | Asset[s] | Revisit |
| Initial Assessment | Grow | Control Group | Viral | B2B |
| Project | Traction | Strategic | Red Flag | Statement of Work (SOW) |
| Integration | Braindump | BULLSHIT BINGO (free square) | Restructuring | Opportunity |
| Out Source | Measurement | Growth | Facilitate | Market Window |
| Monoply | Personalization | Herding Cats | Wow Factor | E-commerce |