| Segment | Soup to nuts 24/7 | Off Site Meeting | Profit[ability] | Lean In |
| Challenge[s] | Growth | Transformative | Market Leader | Reverse Engineer |
| Cross Sell | Time to Market | BULLSHIT BINGO (free square) | Customer Oriented | Ball Park |
| E-commerce | Up to speed | Compelling | Low-Hanging Fruit | Team Player |
| Sticky-ness | Go Live | Experiences | Proactive | Reuse / Reusability |
| Timeline(s) | Up-Sell | Competitive | Empower[ment] | Cutting Edge |
| Cross Sell | 30,000 foot view | Content Management | Best of Breed | Scenario[s] |
| Niche[s] | Strategic | BULLSHIT BINGO (free square) | Objectives | Total Quality [or] Quality Driven |
| Key Factor / Words | Center of Excellence | Challenge[s] | Brand[ing] | User Friendly |
| Portfolio | Guidance | Opportunity | Landing Page[s] |