| Think Outside the Box | On the back end | Metrics | Streamline | Workshop |
| Integration | First to market | Benefit analysis | Dynamic | Lead The Field / Occupy The Field |
| Prioritized | End to end | BULLSHIT BINGO (free square) | Robust | Acquisition |
| Monoply | Sustainable / Sustainability | Promotion | Demographic | Multitask[ing] |
| E-business | Content Management | Relevance | Wow Factor | Back to the drawing board |
| Mind Share | Go to market | Team Building | Application Service Provider (ASP) | No-Brainer |
| Sustainable / Sustainability | Impact[ful] | Legacy | Patent | Google Juice |
| Success | Performance | BULLSHIT BINGO (free square) | Metrics | Ramp Up |
| Cadence Call | Total Cost of Ownership (TCO) | Reverse Engineer | Strategy | At the end of the day |
| 30,000 foot view | Deep dive | Due dilligence | Level Set | Double down |