| Monoply | Streamline | Functionality | Target Audience | Double down |
| Policy[ies] | Big Picture | Best of Breed | Paradigm | E-business |
| Deploy | Top Of The Game | BULLSHIT BINGO (free square) | Empower[ment] | Negotiated |
| Competitive | Utilize | New Economy | Data Driven | Dynamic |
| Goal oriented | Total Cost of Ownership (TCO) | Mindset | Total Quality [or] Quality Driven | Engage |
| Portal | Sustainable | Level Playing Field | Backward Compatible | Resource[s] |
| Traction | Exposure | Competitive | Red Flag | Fast Track |
| On the back end | Restructuring | BULLSHIT BINGO (free square) | Integration | Eyeballs |
| Low-Hanging Fruit | Timeline(s) | Secret sauce | Strategize | Paradigm |
| Prototype | Skill set(s) | Cascade Graph | Re-engagement | E-commerce |