| Customer Centric | Omnichannel / Cross Channel | Out Source | Sticky-ness | Phase |
| Initial Assessment | Lean In | Connectivity | Integration | Open Source |
| Leadership | Best Practice | BULLSHIT BINGO (free square) | Walk the Talk | E-commerce |
| Fault Tolerant | Competitive | Conversation | Conversion | Bottom up |
| Brand[ing] | Quick win | Ecosystem | Market Window | Differentiation |
| Braindump | Policy[ies] | Reuse / Reusability | Search Engine Optimization | Initial Assessment |
| Objectives | Skill set(s) | Technologies | That being said / Having said that | Goal oriented |
| Reverse Engineer | Transformative | BULLSHIT BINGO (free square) | Turnkey | Market Leader |
| Business Opportunity | Patent | Process | Benefit analysis | Issues |
| Back-end | Strategize | Elephant in the room | Circle the wagons | Lead The Field / Occupy The Field |