| Conversation | Aggregate | Lean In | Knowledge Transfer | Best of Breed |
| Reinvigorate | Control Group | Legacy | Content Management | Market Window |
| Impact[ful] | Cadence Call | BULLSHIT BINGO (free square) | Solution(s) | Run it up the flagpole |
| Front Lines | Exposure | Target Audience | Level Set | Technologies |
| Targeted | Facilitate | Viral | Connectivity | No-Brainer |
| Road map | ETA | Vertical Market | Patent | Run the Numbers |
| Game Plan | Timeline(s) | Lead The Field / Occupy The Field | Sales Driven | Win-win |
| Growth | Return on Investment (ROI) | BULLSHIT BINGO (free square) | Facilitate | Green |
| Strategic | End to end | Guidance | Scenario[s] | Elephant in the room |
| Band-aid | Success | Red Flag | Customer Facing | Cascade Graph |