| Search Engine Optimization | Portal | Brain Storm / Mind Shower | Customer Oriented | Scale |
| On the back end | Diversity | Reverse Engineer | A-B Testing | Back-end |
| One to one | Drink the Kool-Aid | BULLSHIT BINGO (free square) | Pushback | Data Mining |
| Mind Share | Benchmark | Moving/Going Forward | Re-engagement | Bandwidth |
| Touchpoints | On The Same Page | Circle Back | Application Service Provider (ASP) | In a Nutshell |
| Action Item / Action It | Level Playing Field | Up to speed | First to market | Call to Action |
| Drink the Kool-Aid | On the back end | Exposure | That being said / Having said that | Best Practice |
| Fast Track | Strategic | BULLSHIT BINGO (free square) | Core Competency / Core Competencies | Workshop |
| Deep dive | Lean In | Backward Compatible | At the end of the day | Go Live |
| Scope | Vision statement | Leadership | Data Driven | Business Plan |