| Ecosystem | Up-Sell | Return on Investment (ROI) | Monetize | Off-line |
| That being said / Having said that | Walk the Talk | Downsize | Intellectual Property | Legacy |
| Portfolio | Acquisition | BULLSHIT BINGO (free square) | Metadata | Initial Assessment |
| Advantage | No-Brainer | Innovation / Innovated | New Economy | Optimization |
| Conversation | Wow Factor | Conversion | Scale | Customer Relationship Management (CRM) |
| Total Quality [or] Quality Driven | Non-Traditional Management | Revenue | Game Plan | Circle Back |
| Benchmark | Process | Robust | Segment | Cutting Edge |
| Emerging markets | Customer Facing | BULLSHIT BINGO (free square) | Flexibility | Level Set |
| Soup to nuts 24/7 | Burn rate | Portal | Diversity | Mind Share |
| Differentiation | Run the Numbers | Best Practice | Touchpoints | Hardball |