| Re-engagement | Top down | Drink the Kool-Aid | Pushback | Objectives |
| Paradigm | Circle the wagons | Reconfigure | Goal[s] | Diversity |
| Retention | Success | BULLSHIT BINGO (free square) | Agnostic | Run the Numbers |
| Dynamic | Service Oriented | Sustainable | Technologies | Ramp Up |
| Center of Excellence | Drop the Ball | Impact[ful] | Popup | Discovery |
| Dynamic | Elephant in the room | Eyeballs | Data Driven | Touchpoints |
| Up to speed | Measurement | Leverage | Raising the Bar | Scenario[s] |
| Objectives | Asset[s] | BULLSHIT BINGO (free square) | Resource[s] | Game Plan |
| Go Live | Top down | Transformative | Elevator pitch | A-B Testing |
| Customer Facing | Customer Oriented | Touch Base | Collaborate / Collaboration | Circle Back |