| Out Source | A-B Testing | Due dilligence | Integration | One Stop Shop |
| Off-line | That being said / Having said that | Wow Factor | Collaborate / Collaboration | Green |
| Grow | Touchpoints | BULLSHIT BINGO (free square) | Focused | Impact[ful] |
| Cadence Call | Drink the Kool-Aid | Differentiation | Segment | Back-end |
| Level Set | Re-engagement | Up-Sell | Objectives | Retention |
| Off Site Meeting | Back-end | On Board | Fast Track | Target Audience |
| Re-engagement | Market Window | Capacity | High-Level | Vertical Market |
| Opportunity | Prioritized | BULLSHIT BINGO (free square) | Bottom up | Deadlines |
| Out of the [Box | Loop] | Green | Fault Tolerant | Total Cost of Ownership (TCO) | Robust |
| Time to Market | Brand[ing] | Moving/Going Forward | Measurement | Agnostic |