| Statement of Work (SOW) | Top Of The Game | Reinvigorate | Key Factor / Words | Benefit analysis |
| Bottom Line | Data Driven | Success | Sales Driven | Mindset |
| Compelling | Walk the Talk | BULLSHIT BINGO (free square) | Guidance | Dashboard |
| Time to Market | User Friendly | Portal | Policy[ies] | Revenue |
| E-business | Fault Tolerant | Go Public | Drill Down | Sustainable / Sustainability |
| Fault Tolerant | Top Of The Game | Real-Time | Bandwidth | Challenge[s] |
| Knowledge Transfer | Back-end | Solution(s) | Timeline(s) | Portfolio |
| Emerging markets | Exposure | BULLSHIT BINGO (free square) | Reverse Engineer | Streamline |
| Red Flag | Think Outside the Box | Laser-focused | Mind Share | Double down |
| Success | User Friendly | Workshop | ETA | Reuse / Reusability |