| Exposure | Integration | Paradigm | Statement of Work (SOW) | Mind Share |
| Burn rate | Collaborate / Collaboration | Touch Base | Cutting Edge | Deep dive |
| Convergent | Grow | BULLSHIT BINGO (free square) | Go Live | Patent |
| A-B Testing | Client Focus[ed] | Popup | Team Player | Return on Investment (ROI) |
| No-Brainer | Customer Oriented | Low-Hanging Fruit | Leadership | Drill Down |
| Road map | Low-Hanging Fruit | Leadership | Landing Page[s] | Connectivity |
| Ball Park | Level Set | Seamless | Portfolio | Buzz |
| Bottom Line | Mission Critical | BULLSHIT BINGO (free square) | Mindset | Convergent |
| E-business | Reconfigure | Promotion | Automated | Popup |
| Market Leader | Prioritized | Patent | Level Playing Field | Streamline |