| Scenario[s] | Drop the Ball | Objectives | Personalization | Herding Cats |
| Total Cost of Ownership (TCO) | Knowledge Base | Customer Service | Return on Investment (ROI) | E-business |
| Workshop | Strategy | BULLSHIT BINGO (free square) | Technologies | Backward Compatible |
| Monetize | Negotiated | Transformative | Laser-focused | Search Engine Optimization |
| Grow | No-Brainer | Leverage | Tailwind[s] | Reinvigorate |
| Partner | Basically | E-tailers | Team Building | Reverse Engineer |
| Measurement | Touchpoints | Network[ing] | Monetize | Run it up the flagpole |
| Search Engine Optimization | Reinvent[ing] the wheel | BULLSHIT BINGO (free square) | Drink the Kool-Aid | Business Opportunity |
| Ownership | Go Live | Fault Tolerant | Offline | Timeline(s) |
| Bottom up | Front Lines | Brain Storm / Mind Shower | Back to the drawing board | Vertical Market |