| Intellectual Property | Omnichannel / Cross Channel | Total Cost of Ownership (TCO) | Deliverable[s] | Focused |
| Asset[s] | Go Public | Go to market | A-B Testing | Offline |
| Reinvent[ing] the wheel | Downsize | BULLSHIT BINGO (free square) | Best Practice | |
| Functionality | Burn rate | Portal | Double down | Herding Cats |
| High-Level | Drill Down | Patent | Multitask[ing] | Circle Back |
| Dynamic | High-Level | Heavy lifting | Deep dive | Optimization |
| Diversity | Non-Traditional Management | Soup to nuts 24/7 | Quick win | Competitive |
| Service Oriented | Brand[ing] | BULLSHIT BINGO (free square) | Restructuring | Knowledge Base |
| Top down | Touch Base | That being said / Having said that | Metadata | Convergent |
| Network[ing] | Benchmark | Exposure | Vision statement |