| Convergent | First to market | Objectives | Solution(s) | Mind Share |
| 30,000 foot view | Service Oriented | Engage | Out of the [Box | Loop] | Etched in Stone |
| Backward Compatible | Challenge[s] | BULLSHIT BINGO (free square) | Asset[s] | Impact[ful] |
| Target Audience | In a Nutshell | Vision statement | Promotion | Robust |
| Sustainable / Sustainability | Hardball | Total Quality [or] Quality Driven | Aggregate | Game Plan |
| Optimization | First to market | Elephant in the room | Center of Excellence | Big Picture |
| Business Plan | Statement of Work (SOW) | Non-Traditional Management | High-Level | Compelling |
| Reinvigorate | Followup | BULLSHIT BINGO (free square) | Fault Tolerant | Intellectual Property |
| Out of the [Box | Loop] | A-B Testing | Downsize | Legacy | One Stop Shop |
| Capacity | Moving/Going Forward | Landing Page[s] | Resource[s] | Advantage |