| Pushback | Dynamic | Go to market | Drink the Kool-Aid | Double down |
| Legacy | Network[ing] | Touch Base | Lean In | Strategy |
| Service Oriented | Niche[s] | BULLSHIT BINGO (free square) | Red Flag | Circle the wagons |
| Level Set | Initial Assessment | Offline | On Board | Reconfigure |
| Market Window | Success | Marketing / Promotional Collateral | Bottom up | Eyeballs |
| Deadlines | Braindump | Relevance | Pipeline | One to one |
| Buzz | Drop the Ball | Downsize | Metadata | Back to the drawing board |
| Targeted | Road map | BULLSHIT BINGO (free square) | Google Juice | Issues |
| Prioritized | Ownership | Omnichannel / Cross Channel | Policy[ies] | First to market |
| Vertical Market | Focused | Back-end | High-Level | Call to Action |