| Mission Critical | Performance | Leverage | Best Practice | Utilize |
| Quick win | Exposure | Compelling | Key Factor / Words | Monoply |
| Profit[ability] | Moving/Going Forward | BULLSHIT BINGO (free square) | Return on Investment (ROI) | No-Brainer |
| Leadership | On The Same Page | Big Picture | Secret sauce | Monetize |
| Promotion | Targeted | Conversion | Tailwind[s] | Drop the Ball |
| Run the Numbers | Data Driven | Gap Analysis | Google Juice | Relevance |
| On the back end | Landing Page[s] | Braindump | Strategy | Secret sauce |
| Benefit analysis | Brand[ing] | BULLSHIT BINGO (free square) | On Board | Scenario[s] |
| Mission Critical | Drink the Kool-Aid | Capacity | Traction | Run it up the flagpole |
| Deploy | Pipeline | Big Picture | In a Nutshell | Resource[s] |