| Offline | Phase | Market Window | Marketing / Promotional Collateral | Reinvigorate |
| Action Item / Action It | Revisit | Functionality | Guidance | E-business |
| Agnostic | Best Practice | BULLSHIT BINGO (free square) | Workshop | Heavy lifting |
| Team Player | Open Source | Basically | Market Leader | Negotiated |
| Dashboard | Mindset | Bottom Line | Off the Shelf | Streamline |
| Ramp Up | Return on Investment (ROI) | Big Picture | Elevator pitch | Measurement |
| Run it up the flagpole | End to end | Run the Numbers | Exposure | Deliverable[s] |
| Virtual / Virtualization | Brand[ing] | BULLSHIT BINGO (free square) | Perspective | Off the Shelf |
| Fault Tolerant | Hardball | Go to market | Reverse Engineer | Quick win |
| Circle Back | Portfolio | Monetize | On the back end | Focused |