| Off-line | Run it up the flagpole | Laser-focused | Re-engagement | Negotiated |
| Project | Reswizzle | Back to the drawing board | Collaborate / Collaboration | Market Window |
| Metadata | Go to market | BULLSHIT BINGO (free square) | Turnkey | Herding Cats |
| A-B Testing | Strategic | Facilitate | Drink the Kool-Aid | Exposure |
| Bottom up | Opportunity | Action Item / Action It | Downsize | Optimization |
| Viral | Profit[ability] | Benefit analysis | Objectives | Resource[s] |
| Targeted | Go Live | Top down | Connectivity | Touch Base |
| Deploy | Go to market | BULLSHIT BINGO (free square) | At the end of the day | Elephant in the room |
| Cutting Edge | Proactive | Total Cost of Ownership (TCO) | Reswizzle | End to end |
| Scenario[s] | Workflow | Off-line | Market Window | Game Plan |