| Benefit analysis | Competitive | Deadlines | Run the Numbers | Deploy |
| Brand[ing] | Top Of The Game | Tailwind[s] | Performance | Compelling |
| Data Mining | Reinvent[ing] the wheel | BULLSHIT BINGO (free square) | Laser-focused | Strategize |
| Empower[ment] | Revenue | Mindset | Retention | Buzz |
| Out of the [Box | Loop] | Heavy lifting | Capacity | Paradigm | Sustainable |
| Collaborate / Collaboration | Competitive | Ecosystem | Laser-focused | Agnostic |
| Traction | Market Window | Flexibility | E-tailers | On Board |
| Customer Oriented | Portal | BULLSHIT BINGO (free square) | Prototype | Turnkey |
| Open Source | Moving/Going Forward | Proactive | Reinvigorate | Fast Track |
| Quick win | Restructuring | Deep dive | Customer Relationship Management (CRM) | Exposure |