| Marketing / Promotional Collateral | Focused | Time to Market | Reach out | Bottom up |
| Segment | Sticky-ness | Competitive | Circle the wagons | Deadlines |
| Reuse / Reusability | Project | BULLSHIT BINGO (free square) | Convergent | Opportunity |
| Partner | Due dilligence | High-Level | Reinvent[ing] the wheel | In a Nutshell |
| Out Source | Market Window | Performance | Diversity | Ownership |
| Vision statement | Sustainable | Monetize | Customer Centric | Initial Assessment |
| Prioritized | Reverse Engineer | Leadership | Followup | High-Level |
| Touch Base | Go Public | BULLSHIT BINGO (free square) | Impact[ful] | Go to market |
| Mindset | Goal oriented | Reach out | Innovation / Innovated | Vertical Market |
| Circle Back | New Economy | Reuse / Reusability | Capacity | Off Site Meeting |