| Milestone | Mind Share | Eyeballs | Metadata | Customer Service |
| Focused | Bottom up | Aggregate | Legacy | Prototype |
| Basically | Advantage | BULLSHIT BINGO (free square) | Band-aid | Touchpoints |
| Acquisition | Empower[ment] | Upside | Open Source | Statement of Work (SOW) |
| Monetize | On Board | Call to Action | Granular | Leadership |
| Exposure | Circle the wagons | Ramp Up | Engage | Green |
| Backward Compatible | Braindump | Off-line | E-tailers | Asset[s] |
| Brain Storm / Mind Shower | Facilitate | BULLSHIT BINGO (free square) | Emerging markets | Granular |
| Agnostic | Due dilligence | Back to the drawing board | Transformative | Timeline(s) |
| Differentiation | Virtual / Virtualization | Center of Excellence | Low-Hanging Fruit | Negotiated |