No-BrainerETAGoogle JuiceSolution(s)Agnostic
OptimizationFunctionalityOne Stop ShopHigh-LevelAgenda
Top Of The GameContent ManagementBULLSHIT BINGO
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Policy[ies]Metadata
ObjectivesScenario[s]SuccessPatentBandwidth
HardballSustainable / SustainabilityCall to ActionTouchpointsCollaborate / Collaboration
AcquisitionVirtual / VirtualizationDrop the BallCenter of ExcellenceReinvent[ing] the wheel
Walk the TalkPerspectiveBenchmarkPersonalizationReswizzle
Win-winData MiningBULLSHIT BINGO
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MeasurementFlexibility
CompellingSticky-nessSolution(s)DiversityOn The Same Page
Run the NumbersTotal Cost of Ownership (TCO)Customer OrientedRevenueProject

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