| Expectations | Customer Service | E-business | Data Driven | Vertical Market |
| Drink the Kool-Aid | Facilitate | Challenge[s] | Downsize | Value |
| Scale | First to market | BULLSHIT BINGO (free square) | Think Outside the Box | Open Source |
| Back-end | Policy[ies] | Optimization | Process | Bottom up |
| Client Focus[ed] | Phase | Team Player | Focused | Reverse Engineer |
| Negotiated | Portal | Revenue | Conversation | Turnkey |
| Benefit analysis | Fast Track | Customer Service | Streamline | Tasked |
| Time to Market | Leadership | BULLSHIT BINGO (free square) | Cascade Graph | Mind Share |
| Expectations | Knowledge Base | Client Focus[ed] | Performance | Web 2.0 / 3.0 |
| Innovation / Innovated | Multitask[ing] | Herding Cats | Lean In | Omnichannel / Cross Channel |