| Team Player | Best of Breed | Burn rate | Key Factor / Words | Connectivity |
| Offline | Cutting Edge | Google Juice | Deliverable[s] | Buzz |
| Top down | BULLSHIT BINGO (free square) | Multitask[ing] | Marketing / Promotional Collateral | |
| Strategic | Phase | Team Building | Gap Analysis | Wow Factor |
| Out Source | Up to speed | Core Competency / Core Competencies | Leverage | Call to Action |
| Profit[ability] | Sticky-ness | Scale | Skill set(s) | Due dilligence |
| Demographic | Fast Track | Downsize | Vision statement | Strategy |
| Touch Base | Exposure | BULLSHIT BINGO (free square) | A-B Testing | Goal[s] |
| Dynamic | Leverage | Scenario[s] | Herding Cats | Control Group |
| Run the Numbers | Market Window | Followup | Compelling | Vertical Market |