| Metrics | Network[ing] | Deliverable[s] | Off-line | Mind Share |
| Success | Return on Investment (ROI) | Policy[ies] | Brand[ing] | Niche[s] |
| Gap Analysis | Web 2.0 / 3.0 | BULLSHIT BINGO (free square) | Issues | Application Service Provider (ASP) |
| Expectations | Reswizzle | Reinvent[ing] the wheel | Laser-focused | Search Engine Optimization |
| Best of Breed | Brain Storm / Mind Shower | Heavy lifting | Objectives | Measurement |
| Differentiation | Run it up the flagpole | Gap Analysis | Fast Track | Proactive |
| Statement of Work (SOW) | Ownership | Offline | Mindset | Ball Park |
| Quick win | Integration | BULLSHIT BINGO (free square) | Aggregate | Customer Oriented |
| Competitive | Low-Hanging Fruit | Customer Centric | New Economy | Collaborate / Collaboration |
| Granular | Legacy | Braindump | Service Oriented | Monoply |