| Control Group | Sustainable / Sustainability | Multitask[ing] | Conversion | Flexibility |
| Wow Factor | Reuse / Reusability | Up to speed | Lean In | Challenge[s] |
| End to end | Goal oriented | BULLSHIT BINGO (free square) | One Stop Shop | Eyeballs |
| Band-aid | Customer Facing | On The Same Page | Deploy | Monoply |
| Drink the Kool-Aid | Benefit analysis | Seamless | Cadence Call | Customer Oriented |
| Benchmark | Collaborate / Collaboration | Upside | New Economy | Targeted |
| Landing Page[s] | Raising the Bar | Negotiated | Out of the [Box | Loop] | Initial Assessment |
| Scope | Monetize | BULLSHIT BINGO (free square) | Metadata | Resource[s] |
| Reinvent[ing] the wheel | Deep dive | Compelling | Elevator pitch | Impact[ful] |
| Retention | Prototype | Prioritized | Time to Market |