| Benchmark | Time to Market | Niche[s] | Braindump | Virtual / Virtualization |
| First to market | Knowledge Base | Sales Driven | Go Live | Brain Storm / Mind Shower |
| Viral | Deliverable[s] | BULLSHIT BINGO (free square) | Tailwind[s] | Agenda |
| Tasked | Initial Assessment | Search Engine Optimization | Drill Down | Control Group |
| Solution(s) | Service Oriented | Total Quality [or] Quality Driven | Opportunity | Backward Compatible |
| Circle the wagons | Grow | Braindump | Robust | Exposure |
| Virtual / Virtualization | Followup | Marketing / Promotional Collateral | Off Site Meeting | Center of Excellence |
| Circle Back | Niche[s] | BULLSHIT BINGO (free square) | Aggregate | Revenue |
| Drink the Kool-Aid | Burn rate | Strategize | No-Brainer | Viral |
| Technologies | Knowledge Base | Back-end | Basically | Content Management |