| Band-aid | Dynamic | Conversation | Success | Revenue |
| Total Quality [or] Quality Driven | Mind Share | Customer Oriented | Innovation / Innovated | Touch Base |
| Leverage | Workshop | BULLSHIT BINGO (free square) | Backward Compatible | Cost |
| Perspective | Up to speed | Agnostic | At the end of the day | Secret sauce |
| Deep dive | Reswizzle | Milestone | Monetize | Performance |
| Proactive | Red Flag | At the end of the day | Gap Analysis | Ball Park |
| Negotiated | In a Nutshell | Value | Ecosystem | Secret sauce |
| Top down | Return on Investment (ROI) | BULLSHIT BINGO (free square) | Dashboard | Deep dive |
| Search Engine Optimization | Lead The Field / Occupy The Field | E-tailers | Scenario[s] | Conversion |
| Call to Action | Vision statement | B2B | Restructuring | Paradigm |