| Competitive | Scope | Deadlines | Objectives | Ecosystem |
| Think Outside the Box | No-Brainer | Bottom Line | Cutting Edge | Transformative |
| Segment | Cascade Graph | BULLSHIT BINGO (free square) | Growth | Application Service Provider (ASP) |
| Out Source | Technologies | Re-engagement | Dynamic | Resource[s] |
| Time to Market | B2B | Reach out | Portal | Low-Hanging Fruit |
| Segment | Reach out | Benefit analysis | Band-aid | Market Window |
| Omnichannel / Cross Channel | Partner | Run the Numbers | Monetize | Data Driven |
| Metrics | Scope | BULLSHIT BINGO (free square) | Exposure | Issues |
| Laser-focused | Downsize | Touch Base | Drink the Kool-Aid | Herding Cats |
| Data Mining | Challenge[s] | Agnostic | Top down | Convergent |