| Ramp Up | Mind Share | Customer Service | Transformative | Go Live |
| Utilize | Secret sauce | Collaborate / Collaboration | End to end | Real-Time |
| Out of the [Box | Loop] | Data Mining | BULLSHIT BINGO (free square) | Total Cost of Ownership (TCO) | Braindump |
| Vision statement | Etched in Stone | Sticky-ness | Competitive | 30,000 foot view |
| Customer Oriented | Facilitate | Cost | Sales Driven | Strategic |
| Portfolio | Segment | Green | Monetize | E-tailers |
| On The Same Page | Market Window | Search Engine Optimization | Brand[ing] | Metrics |
| Application Service Provider (ASP) | Statement of Work (SOW) | BULLSHIT BINGO (free square) | Revisit | Front Lines |
| Business Plan | Red Flag | Up-Sell | E-business | Go Live |
| Ball Park | Discovery | End to end | Niche[s] | Collaborate / Collaboration |