| Cutting Edge | Solution(s) | Go Public | Lead The Field / Occupy The Field | Prioritized |
| One to one | B2B | Downsize | Paradigm | Innovation / Innovated |
| Eyeballs | Landing Page[s] | BULLSHIT BINGO (free square) | Statement of Work (SOW) | Portfolio |
| Drill Down | Reactivation | Metadata | Measurement | Cascade Graph |
| Quick win | Team Building | Fault Tolerant | On Board | User Friendly |
| Gap Analysis | Off Site Meeting | Back to the drawing board | Quick win | User Friendly |
| Growth | Best of Breed | Project | Road map | Scale |
| Vertical Market | Cadence Call | BULLSHIT BINGO (free square) | At the end of the day | Sticky-ness |
| New Economy | Heads up | Acquisition | Challenge[s] | Robust |
| Proactive | Etched in Stone | Buzz | Leadership | Run the Numbers |