| On The Same Page | Customer Relationship Management (CRM) | Deadlines | Measurement | Road map |
| Opportunity | Bottom up | Search Engine Optimization | Seamless | Team Player |
| Mission Critical | Portfolio | BULLSHIT BINGO (free square) | Strategic | Advantage |
| Braindump | Total Quality [or] Quality Driven | Eyeballs | Control Group | Resource[s] |
| Benchmark | Walk the Talk | Utilize | Workshop | Initial Assessment |
| Strategize | Skill set(s) | Popup | Downsize | Cross Sell |
| Patent | Portal | Wow Factor | Pushback | |
| Low-Hanging Fruit | 30,000 foot view | BULLSHIT BINGO (free square) | Project | Ball Park |
| Marketing / Promotional Collateral | Open Source | In a Nutshell | Revenue | Walk the Talk |
| Automated | Customer Facing | Cutting Edge | Etched in Stone | Game Plan |