| Fast Track | First to market | Skill set(s) | Network[ing] | Deliverable[s] |
| On the back end | Technologies | Revisit | On Board | Agnostic |
| Challenge[s] | End to end | BULLSHIT BINGO (free square) | Prototype | That being said / Having said that |
| Off-line | Real-Time | Level Playing Field | Up-Sell | Niche[s] |
| Go to market | Cascade Graph | Call to Action | Issues | Ownership |
| Tailwind[s] | Marketing / Promotional Collateral | Run it up the flagpole | Targeted | Portal |
| Game Plan | Dashboard | Leverage | Dynamic | Call to Action |
| Cost | Moving/Going Forward | BULLSHIT BINGO (free square) | Elevator pitch | Integration |
| Go to market | Emerging markets | One to one | Metrics | Action Item / Action It |
| New Economy | Convergent | Personalization | Demographic | Buzz |