| Portfolio | Retention | Intellectual Property | Prototype | Focused |
| Drill Down | Big Picture | Basically | Customer Facing | Mission Critical |
| Flexibility | Followup | BULLSHIT BINGO (free square) | Control Group | Game Plan |
| Communication | Objectives | Statement of Work (SOW) | Search Engine Optimization | Multitask[ing] |
| Customer Service | One Stop Shop | Dashboard | Quick win | On The Same Page |
| Lean In | Walk the Talk | Robust | Etched in Stone | Retention |
| Back to the drawing board | Technologies | Prioritized | Patent | Flexibility |
| Strategy | Run it up the flagpole | BULLSHIT BINGO (free square) | Target Audience | Cutting Edge |
| Web 2.0 / 3.0 | Turnkey | Dashboard | Personalization | Control Group |
| Communication | Knowledge Base | Process | Burn rate | Touchpoints |