| Niche[s] | Circle Back | Return on Investment (ROI) | Deliverable[s] | Off the Shelf |
| Revenue | Business Opportunity | Metrics | Heads up | Off Site Meeting |
| ETA | Value | BULLSHIT BINGO (free square) | Sustainable | Partner |
| Granular | Utilize | Phase | Followup | Run it up the flagpole |
| Out of the [Box | Loop] | Green | Deep dive | Real-Time | Vertical Market |
| Brain Storm / Mind Shower | Herding Cats | Fault Tolerant | Google Juice | Solution(s) |
| Process | Out of the [Box | Loop] | Strategic | Emerging markets | Cascade Graph |
| Web 2.0 / 3.0 | Offline | BULLSHIT BINGO (free square) | Monetize | Ecosystem |
| Deep dive | Best of Breed | Business Plan | Tailwind[s] | Profit[ability] |
| Policy[ies] | Targeted | Soup to nuts 24/7 | Portfolio | Due dilligence |