| Patent | Measurement | Go Live | End to end | Go Public |
| One Stop Shop | Run it up the flagpole | Reswizzle | Performance | Open Source |
| Reverse Engineer | Brain Storm / Mind Shower | BULLSHIT BINGO (free square) | Technologies | Off the Shelf |
| Google Juice | Workshop | Benefit analysis | Reconfigure | Braindump |
| Goal oriented | Grow | Top down | Think Outside the Box | Targeted |
| Issues | Omnichannel / Cross Channel | Acquisition | Robust | Cost |
| Heavy lifting | Value | Cadence Call | Synergy / Synergies | Convergent |
| Sticky-ness | Win-win | BULLSHIT BINGO (free square) | Customer Centric | On the back end |
| Conversation | Impact[ful] | Off the Shelf | Flexibility | Reinvigorate |
| Level Playing Field | Client Focus[ed] | Real-Time | Best of Breed | Knowledge Transfer |