| Scope | Raising the Bar | Lean In | Portfolio | Personalization |
| Sticky-ness | No-Brainer | Promotion | Customer Service | Brain Storm / Mind Shower |
| First to market | Fast Track | BULLSHIT BINGO (free square) | Targeted | Circle the wagons |
| Functionality | Reactivation | Monoply | Perspective | Content Management |
| Engage | Prototype | Knowledge Transfer | Elevator pitch | Wow Factor |
| Action Item / Action It | Front Lines | Heavy lifting | Think Outside the Box | Game Plan |
| Opportunity | Goal[s] | Off Site Meeting | Market Window | Strategize |
| Capacity | On Board | BULLSHIT BINGO (free square) | Multitask[ing] | Best of Breed |
| Proactive | Backward Compatible | Non-Traditional Management | User Friendly | Dashboard |
| Back-end | Quick win | Segment | Open Source | Resource[s] |