| Heads up | Automated | Hardball | Connectivity | Sustainable / Sustainability |
| Resource[s] | Asset[s] | Tailwind[s] | Top Of The Game | Action Item / Action It |
| Paradigm | Seamless | BULLSHIT BINGO (free square) | Transformative | Exposure |
| Niche[s] | Strategy | Back-end | Intellectual Property | Top down |
| Google Juice | Elephant in the room | Focused | Benefit analysis | Turnkey |
| Elevator pitch | Robust | First to market | Core Competency / Core Competencies | Reinvigorate |
| Virtual / Virtualization | Proactive | Run it up the flagpole | Walk the Talk | Basically |
| Milestone | Solution(s) | BULLSHIT BINGO (free square) | Dashboard | Agnostic |
| Think Outside the Box | Advantage | Touchpoints | Data Mining | Innovation / Innovated |
| Guidance | Back to the drawing board | Game Plan | Mindset | End to end |