| Timeline(s) | Customer Centric | Resource[s] | Reinvigorate | Empower[ment] |
| Synergy / Synergies | Brain Storm / Mind Shower | Reach out | Competitive | Drink the Kool-Aid |
| Backward Compatible | Re-engagement | BULLSHIT BINGO (free square) | Strategize | Touchpoints |
| Portfolio | Braindump | A-B Testing | ETA | Solution(s) |
| Sticky-ness | Offline | Traction | Up to speed |
| Deadlines | Wow Factor | Center of Excellence | Restructuring | Total Cost of Ownership (TCO) |
| Relevance | Lead The Field / Occupy The Field | Go Live | Process | Reswizzle |
| On the back end | Critical Path / Issue | BULLSHIT BINGO (free square) | Objectives | Tasked |
| Eyeballs | Integration | Discovery | Viral | Off the Shelf |
| That being said / Having said that | Non-Traditional Management | Resource[s] | Time to Market | Focused |