| Customer Relationship Management (CRM) | Deadlines | Total Quality [or] Quality Driven | Popup | Brand[ing] |
| Dynamic | Prototype | Timeline(s) | Win-win | Low-Hanging Fruit |
| A-B Testing | Double down | BULLSHIT BINGO (free square) | Reverse Engineer | Policy[ies] |
| Personalization | Patent | E-commerce | Intellectual Property | Secret sauce |
| Innovation / Innovated | Wow Factor | Grow | End to end | Followup |
| Buzz | Google Juice | Reinvigorate | Milestone | Value |
| Targeted | Off-line | Aggregate | Gap Analysis | Heavy lifting |
| Workshop | Portal | BULLSHIT BINGO (free square) | Impact[ful] | Portfolio |
| Vertical Market | Capacity | Elephant in the room | Experiences | Promotion |
| Followup | Success | Initial Assessment | Lead The Field / Occupy The Field | Cross Sell |