| Road map | Revisit | Communication | A-B Testing | Ecosystem |
| Raising the Bar | Walk the Talk | Braindump | Heads up | Reconfigure |
| Proactive | Advantage | BULLSHIT BINGO (free square) | Resource[s] | E-commerce |
| Service Oriented | Big Picture | Intellectual Property | ETA | Front Lines |
| Deliverable[s] | Niche[s] | Solution(s) | Market Leader | Circle Back |
| Google Juice | Niche[s] | Deliverable[s] | Advantage | Top down |
| Partner | Big Picture | Market Window | On The Same Page | Elevator pitch |
| Landing Page[s] | Goal oriented | BULLSHIT BINGO (free square) | Mission Critical | Workshop |
| Hardball | Prioritized | Touch Base | Conversation | Collaborate / Collaboration |
| Red Flag | Leadership | Brain Storm / Mind Shower | Omnichannel / Cross Channel | Upside |