| Opportunity | Personalization | Cost | Basically | Monetize |
| Omnichannel / Cross Channel | Guidance | High-Level | Initial Assessment | Control Group |
| On The Same Page | Optimization | BULLSHIT BINGO (free square) | Hardball | E-business |
| Action Item / Action It | Benchmark | Goal[s] | Up-Sell | Dynamic |
| In a Nutshell | Customer Centric | Ramp Up | Objectives |
| Fault Tolerant | Off the Shelf | Leadership | Fast Track | Partner |
| Network[ing] | Raising the Bar | Workflow | Demographic | Target Audience |
| Open Source | Knowledge Transfer | BULLSHIT BINGO (free square) | Customer Centric | Content Management |
| Soup to nuts 24/7 | Vision statement | Mission Critical | Deep dive | Braindump |
| Project | Up-Sell | Red Flag | Circle the wagons | ETA |