| Deliverable[s] | On Board | Utilize | Etched in Stone | Virtual / Virtualization |
| Customer Facing | Top Of The Game | New Economy | Fast Track | Band-aid |
| Conversion | Integration | BULLSHIT BINGO (free square) | Open Source | E-tailers |
| Run it up the flagpole | Quick win | Viral | Landing Page[s] | Sales Driven |
| Strategize | Off Site Meeting | ETA | Leverage | Prioritized |
| Think Outside the Box | Drill Down | Experiences | First to market | Omnichannel / Cross Channel |
| Performance | E-tailers | Quick win | Road map | Intellectual Property |
| Drop the Ball | Data Driven | BULLSHIT BINGO (free square) | Deadlines | Challenge[s] |
| Sales Driven | Growth | On The Same Page | Ownership | Walk the Talk |
| Raising the Bar | Web 2.0 / 3.0 | Benefit analysis | Touchpoints | Herding Cats |