| Best of Breed | Reswizzle | Deadlines | Green | Paradigm |
| Deliverable[s] | At the end of the day | Lead The Field / Occupy The Field | Eyeballs | Elephant in the room |
| Bandwidth | Double down | BULLSHIT BINGO (free square) | Drink the Kool-Aid | Cadence Call |
| Cascade Graph | Niche[s] | Success | Center of Excellence | Data Mining |
| Policy[ies] | Heavy lifting | Empower[ment] | Goal oriented | Strategic |
| Think Outside the Box | Back-end | Band-aid | Proactive | Gap Analysis |
| Real-Time | Convergent | Popup | Scenario[s] | A-B Testing |
| Engage | Cost | BULLSHIT BINGO (free square) | Team Building | Profit[ability] |
| Mind Share | Open Source | Vision statement | Quick win | Perspective |
| E-tailers | Traction | On the back end | Ecosystem | Brain Storm / Mind Shower |