| Scenario[s] | Agnostic | Customer Facing | Out of the [Box | Loop] | Mind Share |
| New Economy | Exposure | Elephant in the room | Content Management | Objectives |
| Lead The Field / Occupy The Field | Go Public | BULLSHIT BINGO (free square) | Compelling | Revisit |
| Open Source | Quick win | Action Item / Action It | End to end | Mission Critical |
| Functionality | Revenue | Sticky-ness | Fast Track | Walk the Talk |
| Milestone | Big Picture | Wow Factor | Expectations | 30,000 foot view |
| Experiences | Policy[ies] | Total Quality [or] Quality Driven | Legacy | Communication |
| High-Level | Think Outside the Box | BULLSHIT BINGO (free square) | Secret sauce | Top down |
| Growth | Restructuring | Service Oriented | Out Source | Facilitate |
| Ramp Up | Transformative | Tasked | Conversation | Red Flag |