| Knowledge Transfer | Market Window | Fault Tolerant | Customer Oriented | Lead The Field / Occupy The Field |
| Raising the Bar | Sustainable / Sustainability | Emerging markets | Skill set(s) | Performance |
| Reach out | Etched in Stone | BULLSHIT BINGO (free square) | Profit[ability] | Resource[s] |
| 30,000 foot view | Ball Park | Basically | Retention | Proactive |
| Solution(s) | Time to Market | Leverage | One Stop Shop | Level Set |
| Prioritized | Perspective | Empower[ment] | Back-end | Front Lines |
| Process | Targeted | In a Nutshell | Knowledge Transfer | Seamless |
| Metrics | Vertical Market | BULLSHIT BINGO (free square) | Win-win | Reverse Engineer |
| Mission Critical | B2B | Walk the Talk | Tasked | Automated |
| Return on Investment (ROI) | Double down | Circle Back | Reswizzle | E-business |