| 30,000 foot view | Application Service Provider (ASP) | Lean In | First to market | Skill set(s) |
| Goal oriented | Big Picture | Team Player | Growth | Center of Excellence |
| Marketing / Promotional Collateral | Monetize | BULLSHIT BINGO (free square) | Functionality | Customer Service |
| Challenge[s] | Reactivation | Ball Park | Market Leader | Front Lines |
| Integration | Synergy / Synergies | Workflow | Mission Critical | Reswizzle |
| Control Group | Team Building | Innovation / Innovated | Portal | Integration |
| Customer Facing | E-business | Top down | Compelling | Knowledge Base |
| Off the Shelf | Legacy | BULLSHIT BINGO (free square) | Mindset | Open Source |
| Heads up | That being said / Having said that | Bottom up | Phase | Action Item / Action It |
| Fast Track | Hardball | Total Quality [or] Quality Driven | New Economy | Retention |