| Goal oriented | Strategize | Time to Market | Go to market | Heavy lifting |
| Sustainable / Sustainability | Offline | Level Set | Touch Base | Reach out |
| Guidance | Off Site Meeting | BULLSHIT BINGO (free square) | Best Practice | Optimization |
| Initial Assessment | Core Competency / Core Competencies | Downsize | Benchmark | Market Window |
| Utilize | Pipeline | Reinvent[ing] the wheel | Niche[s] | Innovation / Innovated |
| Measurement | Data Driven | That being said / Having said that | On The Same Page | Mind Share |
| B2B | Portfolio | Benchmark | Total Quality [or] Quality Driven | Goal oriented |
| Strategy | Due dilligence | BULLSHIT BINGO (free square) | Critical Path / Issue | Marketing / Promotional Collateral |
| Basically | Intellectual Property | Control Group | Open Source | Experiences |
| Downsize | Offline | Service Oriented | Team Building | Monetize |