| Front Lines | Basically | Road map | Solution(s) | Value |
| Data Mining | New Economy | Gap Analysis | Scenario[s] | Reuse / Reusability |
| Offline | Integration | BULLSHIT BINGO (free square) | Soup to nuts 24/7 | Flexibility |
| Level Playing Field | ETA | Segment | Paradigm | Reinvigorate |
| Low-Hanging Fruit | Center of Excellence | Strategize | Game Plan | Customer Relationship Management (CRM) |
| Goal[s] | Drop the Ball | Quick win | Demographic | On Board |
| First to market | Growth | On the back end | Call to Action | Up-Sell |
| Metrics | Viral | BULLSHIT BINGO (free square) | Tasked | New Economy |
| Traction | Innovation / Innovated | Performance | Ramp Up | Center of Excellence |
| Segment | Moving/Going Forward | Popup | Top down | Deep dive |