| Deep dive | Downsize | Low-Hanging Fruit | Granular | Technologies |
| Initial Assessment | Optimization | Customer Relationship Management (CRM) | Phase | Elevator pitch |
| Heavy lifting | Goal[s] | BULLSHIT BINGO (free square) | Focused | Reinvigorate |
| Deploy | E-business | Competitive | Market Window | One to one |
| Timeline(s) | Time to Market | Emerging markets | Agnostic |
| Legacy | Scale | Tailwind[s] | Heavy lifting | Team Building |
| Skill set(s) | Knowledge Transfer | Level Set | Front Lines | Capacity |
| Off the Shelf | Revenue | BULLSHIT BINGO (free square) | Tasked | Engage |
| Drill Down | Goal[s] | Sustainable | Up-Sell | Convergent |
| Herding Cats | Marketing / Promotional Collateral | Agnostic | Phase | Secret sauce |