| Portfolio | Sticky-ness | Off the Shelf | Band-aid | Asset[s] |
| Paradigm | Eyeballs | Experiences | Top Of The Game | Key Factor / Words |
| Engage | Cross Sell | BULLSHIT BINGO (free square) | Mind Share | Brain Storm / Mind Shower |
| Vision statement | Opportunity | Low-Hanging Fruit | Agenda | Secret sauce |
| Facilitate | Cost | Dynamic | Network[ing] | End to end |
| Run it up the flagpole | Agenda | Portal | Perspective | Functionality |
| Convergent | Proactive | Goal oriented | Brand[ing] | Reinvent[ing] the wheel |
| Paradigm | Walk the Talk | BULLSHIT BINGO (free square) | Diversity | Innovation / Innovated |
| Downsize | Lean In | Drill Down | Moving/Going Forward | Metrics |
| Differentiation | Offline | Deep dive | Business Opportunity | Big Picture |