| Off-line | Ramp Up | Time to Market | First to market | Up-Sell |
| Knowledge Base | Front Lines | Team Building | Market Window | Seamless |
| Metadata | Content Management | BULLSHIT BINGO (free square) | Customer Oriented | Out Source |
| Intellectual Property | High-Level | Control Group | Pushback | Retention |
| Scope | Up to speed | Turnkey | Facilitate | Agnostic |
| Goal[s] | Emerging markets | Core Competency / Core Competencies | Out of the [Box | Loop] | Go to market |
| Segment | Mind Share | Viral | Conversation | User Friendly |
| Monetize | Business Plan | BULLSHIT BINGO (free square) | Go Live | Patent |
| Elephant in the room | Benchmark | Metrics | E-business | Reactivation |
| On The Same Page | Pipeline | Moving/Going Forward | Negotiated | Reconfigure |