| Convergent | Critical Path / Issue | Buzz | Perspective | Action Item / Action It |
| Think Outside the Box | Run it up the flagpole | Expectations | Seamless | Deadlines |
| Center of Excellence | Turnkey | BULLSHIT BINGO (free square) | Time to Market | Win-win |
| Grow | Knowledge Base | Network[ing] | Vision statement | Out Source |
| Google Juice | Mindset | Leadership | Real-Time | Synergy / Synergies |
| Utilize | Google Juice | E-tailers | Strategy | Statement of Work (SOW) |
| Eyeballs | Heavy lifting | Synergy / Synergies | Offline | Proactive |
| Expectations | BULLSHIT BINGO (free square) | Drop the Ball | Center of Excellence | |
| Return on Investment (ROI) | Game Plan | Functionality | Red Flag | Process |
| Pushback | Agenda | Web 2.0 / 3.0 | Agnostic | Marketing / Promotional Collateral |