| Metrics | Granular | Web 2.0 / 3.0 | Innovation / Innovated | Agnostic |
| Reverse Engineer | Dashboard | Revisit | Hardball | Landing Page[s] |
| Process | Conversation | BULLSHIT BINGO (free square) | Leverage | Touch Base |
| Sustainable | Real-Time | Technologies | E-commerce | Moving/Going Forward |
| Grow | Big Picture | On The Same Page | On Board | Streamline |
| Band-aid | Deliverable[s] | Emerging markets | Asset[s] | Omnichannel / Cross Channel |
| Soup to nuts 24/7 | Reuse / Reusability | Technologies | Experiences | Backward Compatible |
| Milestone | Engage | BULLSHIT BINGO (free square) | Elephant in the room | Deadlines |
| Project | Customer Service | Workflow | On Board | Heavy lifting |
| Market Window | Innovation / Innovated | Seamless | Mind Share | Elevator pitch |