| Vision statement | Lead The Field / Occupy The Field | Low-Hanging Fruit | Green | |
| Prioritized | Application Service Provider (ASP) | Seamless | Solution(s) | Revisit |
| Differentiation | On the back end | BULLSHIT BINGO (free square) | Restructuring | Milestone |
| Offline | Quick win | Innovation / Innovated | Robust | Elevator pitch |
| Ownership | Segment | Sustainable / Sustainability | A-B Testing | Drop the Ball |
| Growth | Open Source | E-tailers | Eyeballs | Transformative |
| Milestone | Web 2.0 / 3.0 | Challenge[s] | Aggregate | Integration |
| Restructuring | Targeted | BULLSHIT BINGO (free square) | Quick win | Mission Critical |
| Convergent | Out of the [Box | Loop] | Offline | Ball Park | Game Plan |
| Intellectual Property | Relevance | Sustainable | Cutting Edge | Bandwidth |