| Flexibility | Out Source | Scope | Negotiated | Robust |
| Prototype | Landing Page[s] | Double down | Metrics | Omnichannel / Cross Channel |
| Key Factor / Words | Perspective | BULLSHIT BINGO (free square) | Return on Investment (ROI) | Empower[ment] |
| Go Public | Burn rate | Customer Oriented | Customer Service | Automated |
| Conversation | Paradigm | Segment | Impact[ful] | Gap Analysis |
| Empower[ment] | Automated | Market Leader | Turnkey | Optimization |
| Gap Analysis | Big Picture | Dynamic | Emerging markets | That being said / Having said that |
| Data Driven | Walk the Talk | BULLSHIT BINGO (free square) | Downsize | Cost |
| Traction | Market Window | Deliverable[s] | Total Quality [or] Quality Driven | Up to speed |
| Advantage | No-Brainer | Project | Reverse Engineer | Reswizzle |