| Strategic | Emerging markets | Portal | Team Building | Bottom up |
| Off the Shelf | Synergy / Synergies | Proactive | User Friendly | Off Site Meeting |
| Market Leader | Application Service Provider (ASP) | BULLSHIT BINGO (free square) | Engage | Perspective |
| Drink the Kool-Aid | Touch Base | Game Plan | Mind Share | Fast Track |
| Monetize | Bandwidth | Benefit analysis | Red Flag | No-Brainer |
| E-business | Reach out | Vertical Market | Project | Win-win |
| Hardball | Circle Back | Call to Action | Relevance | Dashboard |
| Real-Time | Viral | BULLSHIT BINGO (free square) | Action Item / Action It | User Friendly |
| Brain Storm / Mind Shower | Road map | First to market | Partner | Functionality |
| Milestone | Bottom Line | Technologies | Intellectual Property | Touchpoints |