| Business Plan | Differentiation | Initial Assessment | Metrics | Reinvigorate |
| Red Flag | Popup | Grow | Cost | Perspective |
| Knowledge Base | Multitask[ing] | BULLSHIT BINGO (free square) | Proactive | Benefit analysis |
| Circle the wagons | Deploy | Success | Scenario[s] | Pushback |
| Drink the Kool-Aid | Reuse / Reusability | Data Mining | On The Same Page | Touchpoints |
| Portfolio | No-Brainer | Market Leader | Deadlines | Sustainable / Sustainability |
| Up-Sell | User Friendly | Fast Track | Bottom Line | Viral |
| Proactive | Agenda | BULLSHIT BINGO (free square) | Virtual / Virtualization | Monetize |
| Goal[s] | Strategic | Initial Assessment | Conversation | Cross Sell |
| Bandwidth | Pushback | Off the Shelf | Band-aid | Discovery |