| Double down | Perspective | Front Lines | Customer Service | Game Plan |
| Deliverable[s] | Lead The Field / Occupy The Field | B2B | Multitask[ing] | Ownership |
| At the end of the day | Reuse / Reusability | BULLSHIT BINGO (free square) | Monetize | Empower[ment] |
| Call to Action | Solution(s) | Capacity | Acquisition | Ball Park |
| Patent | Automated | Project | Customer Relationship Management (CRM) | Downsize |
| Retention | Upside | Secret sauce | Legacy | Promotion |
| Transformative | Ball Park | Prioritized | Total Cost of Ownership (TCO) | Offline |
| Red Flag | Portfolio | BULLSHIT BINGO (free square) | Go Public | Monoply |
| Run it up the flagpole | Control Group | At the end of the day | Mission Critical | Competitive |
| Off the Shelf | Emerging markets | Innovation / Innovated | Reactivation | Niche[s] |