| Burn rate | Cross Sell | Engage | Customer Centric | Sticky-ness |
| Emerging markets | Pipeline | Restructuring | Demographic | Metadata |
| Marketing / Promotional Collateral | Business Plan | BULLSHIT BINGO (free square) | B2B | Personalization |
| Dynamic | Quick win | Green | First to market | Action Item / Action It |
| Team Player | Mind Share | Vision statement | Up to speed | Vertical Market |
| Reuse / Reusability | Team Building | Cross Sell | Prioritized | Restructuring |
| Reverse Engineer | Level Playing Field | Business Plan | Fast Track | Brain Storm / Mind Shower |
| Run the Numbers | Paradigm | BULLSHIT BINGO (free square) | Target Audience | Soup to nuts 24/7 |
| Best of Breed | Team Player | Optimization | Strategize | |
| Pipeline | Phase | Solution(s) | Policy[ies] | Grow |