| Data Driven | Paradigm | Value | Deliverable[s] | Resource[s] |
| Objectives | Measurement | Google Juice | Reverse Engineer | Market Window |
| Strategic | A-B Testing | BULLSHIT BINGO (free square) | Initial Assessment | E-tailers |
| Tailwind[s] | Streamline | Time to Market | E-business | Wow Factor |
| Niche[s] | ETA | On Board | Workflow | Traction |
| Traction | That being said / Having said that | Agenda | Discovery | Aggregate |
| Heavy lifting | Workshop | Data Mining | At the end of the day | Knowledge Transfer |
| Mission Critical | Top Of The Game | BULLSHIT BINGO (free square) | Laser-focused | Basically |
| Compelling | Up-Sell | Data Driven | Etched in Stone | Strategize |
| Business Opportunity | Prototype | Downsize | Dynamic | Hardball |