| Issues | Cadence Call | Eyeballs | Reconfigure | Bottom up |
| Circle Back | Goal oriented | Empower[ment] | End to end | Profit[ability] |
| Upside | Sustainable / Sustainability | BULLSHIT BINGO (free square) | Sustainable | Go to market |
| First to market | Conversion | Vision statement | Advantage | Flexibility |
| Reactivation | Game Plan | Heavy lifting | Automated | Reuse / Reusability |
| Metrics | Portfolio | Asset[s] | Benefit analysis | Wow Factor |
| Ramp Up | Bottom Line | Circle the wagons | Search Engine Optimization | Convergent |
| Strategic | E-tailers | BULLSHIT BINGO (free square) | ETA | Band-aid |
| Landing Page[s] | Walk the Talk | Touch Base | Hardball | Real-Time |
| Cascade Graph | Workflow | Big Picture | Google Juice | Cadence Call |