| Target Audience | In a Nutshell | Targeted | A-B Testing | Eyeballs |
| Functionality | Customer Service | Ecosystem | Emerging markets | Landing Page[s] |
| Touch Base | Capacity | BULLSHIT BINGO (free square) | Brain Storm / Mind Shower | Elevator pitch |
| Scale | Strategic | On the back end | Promotion | Expectations |
| Key Factor / Words | First to market | Patent | Agenda | Mission Critical |
| Fast Track | Basically | Solution(s) | Milestone | Downsize |
| Targeted | Market Leader | Go Public | Deploy | Multitask[ing] |
| User Friendly | Target Audience | BULLSHIT BINGO (free square) | Up to speed | Reuse / Reusability |
| Reactivation | Circle the wagons | Differentiation | Objectives | Reinvent[ing] the wheel |
| Wow Factor | Data Mining | Compelling | Drop the Ball | Drill Down |