| Customer Relationship Management (CRM) | Service Oriented | Virtual / Virtualization | Herding Cats | Robust |
| User Friendly | Discovery | Transformative | Advantage | Revisit |
| Collaborate / Collaboration | Statement of Work (SOW) | BULLSHIT BINGO (free square) | Granular | Dynamic |
| Strategic | Agenda | Green | Perspective | Business Opportunity |
| Raising the Bar | Front Lines | Circle the wagons | Drill Down | Turnkey |
| Connectivity | One Stop Shop | Total Quality [or] Quality Driven | Content Management | Drill Down |
| Success | Center of Excellence | Proactive | Off the Shelf | Back-end |
| Traction | Reactivation | BULLSHIT BINGO (free square) | Bottom Line | Retention |
| Focused | Business Opportunity | Acquisition | Sustainable / Sustainability | Ramp Up |
| Road map | Scale | Communication | Cutting Edge | E-commerce |