| Cutting Edge | Capacity | Pipeline | Herding Cats | Flexibility |
| Innovation / Innovated | Key Factor / Words | Value | Ball Park | Burn rate |
| Leverage | Integration | BULLSHIT BINGO (free square) | Up-Sell | Data Driven |
| Timeline(s) | Expectations | Workshop | Search Engine Optimization | High-Level |
| Facilitate | Discovery | Automated | ETA | Statement of Work (SOW) |
| Low-Hanging Fruit | Segment | Mind Share | Run the Numbers | Grow |
| Strategize | Laser-focused | Search Engine Optimization | Upside | B2B |
| Retention | Prioritized | BULLSHIT BINGO (free square) | Etched in Stone | Focused |
| Market Window | Connectivity | Network[ing] | Elephant in the room | Content Management |
| Bottom Line | Team Building | Mission Critical | Integration | Braindump |