| Elephant in the room | Functionality | Process | On The Same Page | Differentiation |
| Connectivity | Ownership | Automated | Drop the Ball | Dashboard |
| Legacy | Total Quality [or] Quality Driven | BULLSHIT BINGO (free square) | Transformative | Lean In |
| Center of Excellence | Backward Compatible | Robust | Niche[s] | Market Window |
| Growth | Portfolio | Braindump | Key Factor / Words | Wow Factor |
| Flexibility | Capacity | Market Window | Go Public | Core Competency / Core Competencies |
| Lean In | First to market | Utilize | Non-Traditional Management | Up to speed |
| Real-Time | Solution(s) | BULLSHIT BINGO (free square) | Vertical Market | Key Factor / Words |
| Acquisition | Green | On The Same Page | Niche[s] | Conversion |
| Patent | Goal oriented | Basically | Prototype | Connectivity |