| Run the Numbers | Conversation | Buzz | Scale | Data Mining |
| Upside | Bottom Line | Success | Marketing / Promotional Collateral | Metadata |
| Walk the Talk | Lead The Field / Occupy The Field | BULLSHIT BINGO (free square) | Core Competency / Core Competencies | Key Factor / Words |
| Deploy | Sales Driven | Leadership | Integration | Optimization |
| Double down | Customer Relationship Management (CRM) | Acquisition | Turnkey | Reach out |
| Off the Shelf | Retention | Issues | Scenario[s] | Customer Facing |
| Cadence Call | Win-win | Tasked | Fault Tolerant | At the end of the day |
| Search Engine Optimization | Knowledge Base | BULLSHIT BINGO (free square) | Traction | Market Window |
| Tailwind[s] | Brand[ing] | Integration | Resource[s] | Sales Driven |
| Up-Sell | Due dilligence | Reverse Engineer | Negotiated | Proactive |