| Strategy | Go to market | In a Nutshell | Expectations | Resource[s] |
| Optimization | Band-aid | Agnostic | Customer Service | Profit[ability] |
| Out of the [Box | Loop] | Customer Centric | BULLSHIT BINGO (free square) | Paradigm | Deadlines |
| Up to speed | Quick win | Revenue | Green | Conversion |
| Robust | Revisit | Customer Oriented | Goal oriented | Control Group |
| Integration | Brand[ing] | Tasked | That being said / Having said that | Braindump |
| Run it up the flagpole | Niche[s] | Downsize | Off the Shelf | Front Lines |
| A-B Testing | Game Plan | BULLSHIT BINGO (free square) | On The Same Page | Followup |
| Control Group | Demographic | Eyeballs | Offline | Out of the [Box | Loop] |
| Walk the Talk | Search Engine Optimization | Service Oriented | Reconfigure | Scope |