| Off-line | Demographic | Top down | Fault Tolerant | Strategy |
| Communication | Relevance | Convergent | Omnichannel / Cross Channel | |
| Circle Back | Top Of The Game | BULLSHIT BINGO (free square) | Workshop | Statement of Work (SOW) |
| Sustainable / Sustainability | Moving/Going Forward | Critical Path / Issue | Policy[ies] | Promotion |
| Bottom up | End to end | Monetize | Go Public | Metadata |
| Market Window | Drop the Ball | No-Brainer | Challenge[s] | Offline |
| Customer Centric | Perspective | Off the Shelf | Downsize | Lead The Field / Occupy The Field |
| Proactive | Value | BULLSHIT BINGO (free square) | Exposure | Transformative |
| Flexibility | A-B Testing | Total Cost of Ownership (TCO) | Goal[s] | Streamline |
| Strategy | Sustainable | Think Outside the Box | Tailwind[s] | Circle Back |