| Innovation / Innovated | Run the Numbers | Measurement | Low-Hanging Fruit | Benefit analysis |
| Fault Tolerant | Integration | Vision statement | Touchpoints | Green |
| Perspective | Tailwind[s] | BULLSHIT BINGO (free square) | Team Building | Reuse / Reusability |
| Off-line | Return on Investment (ROI) | Partner | Due dilligence | Circle Back |
| Targeted | Cadence Call | Best of Breed | Top Of The Game | Workshop |
| Demographic | Paradigm | Knowledge Transfer | Elevator pitch | Content Management |
| Reinvigorate | On Board | Objectives | Competitive | Offline |
| Burn rate | Service Oriented | BULLSHIT BINGO (free square) | Opportunity | Intellectual Property |
| High-Level | Prototype | Sales Driven | Turnkey | Level Set |
| Drop the Ball | Compelling | Customer Centric | Top down | Streamline |