| Landing Page[s] | Revenue | Top down | Bottom Line | Proactive |
| Laser-focused | Initial Assessment | Opportunity | Competitive | Mission Critical |
| Center of Excellence | Aggregate | BULLSHIT BINGO (free square) | Connectivity | Leadership |
| Issues | Deep dive | Guidance | Facilitate | Content Management |
| Circle the wagons | Grow | Tasked | Application Service Provider (ASP) | Differentiation |
| Due dilligence | Guidance | Elephant in the room | Workshop | Up-Sell |
| Emerging markets | Drop the Ball | Up to speed | Moving/Going Forward | Heads up |
| Acquisition | Go Live | BULLSHIT BINGO (free square) | Web 2.0 / 3.0 | Landing Page[s] |
| Agenda | Application Service Provider (ASP) | Etched in Stone | Resource[s] | Transformative |
| Hardball | Total Quality [or] Quality Driven | Goal[s] | Market Leader | Differentiation |