| Up-Sell | Ramp Up | Red Flag | End to end | Streamline |
| Strategize | Lead The Field / Occupy The Field | Critical Path / Issue | A-B Testing | Competitive |
| Prioritized | First to market | BULLSHIT BINGO (free square) | Metadata | Total Quality [or] Quality Driven |
| Reach out | Intellectual Property | Communication | Run the Numbers | |
| Customer Centric | Go Live | Issues | Integration | Time to Market |
| Phase | On The Same Page | Multitask[ing] | Fault Tolerant | Discovery |
| Agnostic | Level Playing Field | Personalization | Brand[ing] | Transformative |
| Objectives | Walk the Talk | BULLSHIT BINGO (free square) | Milestone | Moving/Going Forward |
| Off Site Meeting | Service Oriented | Conversion | Application Service Provider (ASP) | End to end |
| Turnkey | Green | Intellectual Property | Total Quality [or] Quality Driven | Robust |