| Ownership | Workflow | Granular | Vertical Market | Emerging markets |
| Data Mining | Discovery | On The Same Page | Streamline | Asset[s] |
| In a Nutshell | Traction | BULLSHIT BINGO (free square) | Circle Back | Utilize |
| Band-aid | Mindset | Process | Application Service Provider (ASP) | Value |
| Run the Numbers | Double down | Touchpoints | Heads up | Customer Centric |
| Basically | Deliverable[s] | Sustainable / Sustainability | Timeline(s) | Bandwidth |
| Quick win | Scenario[s] | Seamless | Web 2.0 / 3.0 | Circle the wagons |
| Proactive | Off Site Meeting | BULLSHIT BINGO (free square) | Capacity | Exposure |
| Demographic | Etched in Stone | Secret sauce | Elevator pitch | Customer Centric |
| A-B Testing | Laser-focused | Reuse / Reusability | Market Window | Go Live |