| Promotion | Go to market | Strategic | Prototype | Ball Park |
| Business Opportunity | Asset[s] | Cost | Policy[ies] | Revisit |
| Up-Sell | Cascade Graph | BULLSHIT BINGO (free square) | Drop the Ball | Agenda |
| Backward Compatible | Leadership | Best Practice | Circle the wagons | Guidance |
| Goal[s] | Process | Off the Shelf | No-Brainer | Low-Hanging Fruit |
| Transformative | Mindset | On The Same Page | Empower[ment] | Top Of The Game |
| Measurement | Cross Sell | Elephant in the room | Grow | On Board |
| Flexibility | Service Oriented | BULLSHIT BINGO (free square) | Cutting Edge | Dashboard |
| Leverage | Burn rate | Off the Shelf | End to end | Go Public |
| Hardball | Reinvent[ing] the wheel | Best of Breed | Compelling | Herding Cats |