| Relevance | Paradigm | Run it up the flagpole | Opportunity | Objectives |
| Challenge[s] | Band-aid | Client Focus[ed] | Reswizzle | Patent |
| User Friendly | First to market | BULLSHIT BINGO (free square) | Customer Service | Best Practice |
| Critical Path / Issue | Monetize | On the back end | Bandwidth | Deliverable[s] |
| Customer Relationship Management (CRM) | Open Source | Customer Oriented | Granular | Virtual / Virtualization |
| Communication | Leverage | Customer Centric | Dynamic | Granular |
| Emerging markets | Success | Drink the Kool-Aid | Ramp Up | Customer Service |
| Mind Share | Opportunity | BULLSHIT BINGO (free square) | Hardball | Perspective |
| Drop the Ball | Strategic | Dashboard | Etched in Stone | Elevator pitch |
| Critical Path / Issue | Empower[ment] | Integration | Impact[ful] | Application Service Provider (ASP) |