| Raising the Bar | No-Brainer | Objectives | Bottom Line | Cadence Call |
| On Board | Synergy / Synergies | Differentiation | Strategize | Pipeline |
| E-tailers | Big Picture | BULLSHIT BINGO (free square) | Relevance | Revisit |
| Targeted | Drink the Kool-Aid | Lead The Field / Occupy The Field | End to end | Heads up |
| Cross Sell | Core Competency / Core Competencies | Customer Centric | Knowledge Transfer | Scope |
| Level Set | Cost | Engage | Target Audience | Burn rate |
| Intellectual Property | Lean In | Cadence Call | Monoply | Best Practice |
| Top down | Vision statement | BULLSHIT BINGO (free square) | Reactivation | Touch Base |
| Circle the wagons | Tasked | Non-Traditional Management | Metrics | Core Competency / Core Competencies |
| Time to Market | Red Flag | Backward Compatible | Traction | Phase |