| Center of Excellence | Phase | Technologies | Facilitate | Action Item / Action It |
| Vertical Market | 30,000 foot view | Ball Park | Call to Action | Virtual / Virtualization |
| Omnichannel / Cross Channel | Customer Relationship Management (CRM) | BULLSHIT BINGO (free square) | Buzz | Brand[ing] |
| Synergy / Synergies | No-Brainer | Monetize | Non-Traditional Management | Top down |
| Challenge[s] | Traction | Measurement | Cutting Edge | Seamless |
| E-business | Brand[ing] | Initial Assessment | Big Picture | Market Leader |
| Diversity | No-Brainer | Touch Base | Due dilligence | Benefit analysis |
| Conversation | Streamline | BULLSHIT BINGO (free square) | Off-line | Etched in Stone |
| Laser-focused | Intellectual Property | Bandwidth | Workshop | Connectivity |
| Touchpoints | Aggregate | Portal | Patent | Best of Breed |