| Conversion | Knowledge Base | Back-end | Measurement | One to one |
| One Stop Shop | Legacy | E-business | ETA | Sustainable |
| Optimization | Portfolio | BULLSHIT BINGO (free square) | First to market | Touch Base |
| Vertical Market | Data Driven | Automated | Service Oriented | Secret sauce |
| Issues | Leverage | Opportunity | At the end of the day | Content Management |
| Reinvent[ing] the wheel | Low-Hanging Fruit | Key Factor / Words | Deep dive | Ownership |
| Multitask[ing] | Customer Centric | Reconfigure | Out of the [Box | Loop] | Technologies |
| Road map | High-Level | BULLSHIT BINGO (free square) | Advantage | Strategic |
| Dashboard | Landing Page[s] | End to end | Real-Time | Critical Path / Issue |
| Collaborate / Collaboration | No-Brainer | Tailwind[s] | Drop the Ball | Open Source |