| Brand[ing] | Leadership | Reinvent[ing] the wheel | Go to market | Timeline(s) |
| Ramp Up | Google Juice | E-commerce | Soup to nuts 24/7 | Sustainable / Sustainability |
| Data Mining | Hardball | BULLSHIT BINGO (free square) | Challenge[s] | Drink the Kool-Aid |
| Goal oriented | Reswizzle | Red Flag | Performance | Experiences |
| Laser-focused | Ecosystem | End to end | Core Competency / Core Competencies | Business Opportunity |
| Cadence Call | Acquisition | Optimization | Scope | Goal oriented |
| Customer Facing | Conversation | Up-Sell | Engage | Burn rate |
| Elevator pitch | Timeline(s) | BULLSHIT BINGO (free square) | Reinvent[ing] the wheel | Statement of Work (SOW) |
| Convergent | Game Plan | Grow | Profit[ability] | Dynamic |
| Gap Analysis | Bottom up | Challenge[s] | Project | Heavy lifting |