| Metadata | Portal | A-B Testing | ETA | Open Source |
| Statement of Work (SOW) | Promotion | Profit[ability] | Brand[ing] | Deadlines |
| Monoply | Win-win | BULLSHIT BINGO (free square) | Objectives | Target Audience |
| Gap Analysis | Reverse Engineer | Basically | Niche[s] | Reinvent[ing] the wheel |
| Knowledge Transfer | Demographic | Measurement | Timeline(s) | Milestone |
| Circle the wagons | Center of Excellence | Run the Numbers | Robust | Differentiation |
| Prototype | Touch Base | E-commerce | Drill Down | Transformative |
| Experiences | Initial Assessment | BULLSHIT BINGO (free square) | Pipeline | User Friendly |
| Reach out | Timeline(s) | Hardball | Heavy lifting | Emerging markets |
| Patent | Expectations | Utilize | Go to market | Mind Share |