| Brand[ing] | ETA | Monetize | Exposure | Patent |
| Opportunity | Process | Service Oriented | Reinvent[ing] the wheel | |
| Customer Service | Reach out | BULLSHIT BINGO (free square) | Cadence Call | Wow Factor |
| Performance | Ecosystem | Conversion | Buzz | Issues |
| Ramp Up | Strategy | Transformative | Quick win | Total Quality [or] Quality Driven |
| Application Service Provider (ASP) | Off-line | Level Playing Field | Focused | Metadata |
| Critical Path / Issue | Deadlines | Prototype | Market Leader | On The Same Page |
| Advantage | Raising the Bar | BULLSHIT BINGO (free square) | Cutting Edge | Restructuring |
| Circle Back | Time to Market | Green | Performance | Customer Centric |
| Laser-focused | Sticky-ness | Moving/Going Forward | Gap Analysis | Benefit analysis |