| Landing Page[s] | Innovation / Innovated | Performance | E-business | Deadlines |
| Center of Excellence | Asset[s] | Growth | Business Plan | Patent |
| 30,000 foot view | Diversity | BULLSHIT BINGO (free square) | Workshop | Road map |
| Level Set | Vision statement | Wow Factor | Burn rate | Mission Critical |
| Transformative | Key Factor / Words | Deliverable[s] | Niche[s] | Communication |
| Process | Tailwind[s] | Action Item / Action It | Basically | Cost |
| Bottom up | Customer Facing | Team Building | Experiences | Challenge[s] |
| Intellectual Property | Buzz | BULLSHIT BINGO (free square) | Search Engine Optimization | Sticky-ness |
| Hardball | Upside | Customer Service | Up to speed | Tasked |
| Retention | Run it up the flagpole | Band-aid | Omnichannel / Cross Channel | Go Live |