| Intellectual Property | Sticky-ness | Policy[ies] | Red Flag | Conversion |
| Run the Numbers | Web 2.0 / 3.0 | Process | Issues | Critical Path / Issue |
| Ball Park | Resource[s] | BULLSHIT BINGO (free square) | Brain Storm / Mind Shower | Solution(s) |
| Objectives | Drop the Ball | Business Opportunity | Business Plan | Collaborate / Collaboration |
| Game Plan | E-commerce | Reswizzle | Bottom Line | Win-win |
| Challenge[s] | Customer Facing | Target Audience | Goal[s] | Mission Critical |
| Growth | Bottom up | Diversity | Deploy | Promotion |
| Reuse / Reusability | No-Brainer | BULLSHIT BINGO (free square) | Market Window | Think Outside the Box |
| B2B | Off-line | Automated | Up to speed | Data Driven |
| Win-win | Cutting Edge | E-tailers | 30,000 foot view | Eyeballs |