| Paradigm | Success | Double down | Search Engine Optimization | |
| Core Competency / Core Competencies | Reactivation | Bandwidth | Prioritized | Streamline |
| Return on Investment (ROI) | Emerging markets | BULLSHIT BINGO (free square) | Bottom Line | Eyeballs |
| Process | A-B Testing | Proactive | Lean In | Agnostic |
| Restructuring | Mindset | Basically | Growth | Fast Track |
| Level Set | Bandwidth | On the back end | End to end | Followup |
| Discovery | Drop the Ball | Metadata | Reuse / Reusability | At the end of the day |
| Target Audience | Customer Relationship Management (CRM) | BULLSHIT BINGO (free square) | Benefit analysis | Reverse Engineer |
| Mission Critical | Cross Sell | Application Service Provider (ASP) | Best of Breed | Ownership |
| Back-end | Facilitate | Timeline(s) | Vision statement | Streamline |