| Secret sauce | Agnostic | Marketing / Promotional Collateral | Re-engagement | Empower[ment] |
| Heavy lifting | Negotiated | Connectivity | Niche[s] | Business Plan |
| Focused | Band-aid | BULLSHIT BINGO (free square) | Knowledge Base | Value |
| Reverse Engineer | Targeted | E-business | Green | Total Quality [or] Quality Driven |
| Utilize | Burn rate | Omnichannel / Cross Channel | Goal[s] | Due dilligence |
| Heavy lifting | Wow Factor | Guidance | Omnichannel / Cross Channel | Basically |
| Marketing / Promotional Collateral | Vertical Market | Content Management | Return on Investment (ROI) | Reswizzle |
| Profit[ability] | Synergy / Synergies | BULLSHIT BINGO (free square) | Robust | Fault Tolerant |
| Red Flag | That being said / Having said that | Technologies | Portfolio | Proactive |
| Followup | Mind Share | Touchpoints | Legacy | Strategy |