| Run it up the flagpole | Knowledge Transfer | Etched in Stone | Center of Excellence | Communication |
| Drink the Kool-Aid | Omnichannel / Cross Channel | Aggregate | Restructuring | Customer Service |
| Transformative | Backward Compatible | BULLSHIT BINGO (free square) | Laser-focused | Functionality |
| Focused | E-tailers | One to one | Traction | Braindump |
| Tasked | Customer Facing | Integration | Monetize | Reinvigorate |
| Cutting Edge | Level Set | Braindump | Streamline | Deadlines |
| Circle the wagons | Goal[s] | Pipeline | Circle Back | Success |
| Control Group | Drink the Kool-Aid | BULLSHIT BINGO (free square) | Return on Investment (ROI) | Bottom Line |
| Band-aid | Aggregate | Big Picture | Think Outside the Box | Reinvent[ing] the wheel |
| Reactivation | Advantage | User Friendly | Benchmark | Walk the Talk |