| High-Level | Utilize | Phase | Tasked | Pipeline |
| Out Source | Critical Path / Issue | 30,000 foot view | Cross Sell | Proactive |
| Statement of Work (SOW) | Expectations | BULLSHIT BINGO (free square) | Ramp Up | ETA |
| Circle Back | Run it up the flagpole | Burn rate | Hardball | Web 2.0 / 3.0 |
| Challenge[s] | Braindump | Relevance | Solution(s) | Agenda |
| Strategic | First to market | Green | Run it up the flagpole | Bandwidth |
| Lead The Field / Occupy The Field | Negotiated | That being said / Having said that | Offline | Gap Analysis |
| Off the Shelf | Etched in Stone | BULLSHIT BINGO (free square) | Acquisition | Team Building |
| Project | Top Of The Game | Network[ing] | In a Nutshell | Scale |
| Challenge[s] | Engage | Ramp Up | Tasked | Web 2.0 / 3.0 |