| Knowledge Base | Omnichannel / Cross Channel | Patent | Objectives | Pushback |
| Proactive | Turnkey | Utilize | Off the Shelf | Strategize |
| Scale | Focused | BULLSHIT BINGO (free square) | Reswizzle | Run it up the flagpole |
| Relevance | Front Lines | Communication | Hardball | Customer Service |
| Viral | A-B Testing | Prototype | Growth | Tailwind[s] |
| 30,000 foot view | One to one | Reconfigure | Buzz | Etched in Stone |
| Measurement | Ownership | Scope | Scale | Core Competency / Core Competencies |
| Workflow | Tailwind[s] | BULLSHIT BINGO (free square) | Top down | New Economy |
| Circle the wagons | Convergent | Metadata | Business Plan | Innovation / Innovated |
| On Board | Open Source | Strategy | Automated | Connectivity |