| Customer Facing | Phase | Benefit analysis | Value | A-B Testing |
| Laser-focused | Knowledge Transfer | Revenue | First to market | Off Site Meeting |
| Level Set | Issues | BULLSHIT BINGO (free square) | Communication | Top Of The Game |
| Band-aid | Profit[ability] | Deploy | Reach out | Reactivation |
| Monoply | Gap Analysis | Multitask[ing] | Bandwidth | On the back end |
| Content Management | Heavy lifting | One Stop Shop | Braindump | Customer Centric |
| B2B | Customer Oriented | Network[ing] | End to end | Hardball |
| Connectivity | Success | BULLSHIT BINGO (free square) | Conversation | Sustainable / Sustainability |
| Reactivation | Scope | Call to Action | E-tailers | E-business |
| Engage | Utilize | Reinvigorate | Deep dive | Profit[ability] |