| Portfolio | Acquisition | Demographic | Ecosystem | Buzz |
| Run it up the flagpole | Asset[s] | A-B Testing | Engage | Resource[s] |
| Moving/Going Forward | Back-end | BULLSHIT BINGO (free square) | Dynamic | Reactivation |
| Reconfigure | Elephant in the room | On Board | Skill set(s) | Bottom Line |
| Back to the drawing board | Synergy / Synergies | Revisit | Control Group | Promotion |
| Bottom up | Reconfigure | Offline | Integration | First to market |
| Dashboard | Granular | Lean In | Center of Excellence | Bottom Line |
| Mission Critical | Reswizzle | BULLSHIT BINGO (free square) | Paradigm | Process |
| Backward Compatible | Aggregate | Opportunity | Heavy lifting | Deadlines |
| Back to the drawing board | ETA | Intellectual Property | Deploy | Off-line |