| Initial Assessment | Critical Path / Issue | Team Player | Traction | Fault Tolerant |
| Double down | Synergy / Synergies | Moving/Going Forward | Streamline | Challenge[s] |
| Flexibility | One to one | BULLSHIT BINGO (free square) | Strategy | Offline |
| Touchpoints | Grow | Guidance | Google Juice | Proactive |
| Heavy lifting | Re-engagement | Collaborate / Collaboration | Customer Oriented | Convergent |
| Walk the Talk | Discovery | Pipeline | Real-Time | Laser-focused |
| Core Competency / Core Competencies | Proactive | Convergent | Advantage | Go Public |
| Strategy | Leverage | BULLSHIT BINGO (free square) | Vertical Market | Functionality |
| Business Opportunity | Offline | Metrics | Reuse / Reusability | Process |
| Synergy / Synergies | Touch Base | Multitask[ing] | Virtual / Virtualization | Tasked |