| Cascade Graph | Deep dive | Top down | Pipeline | Reswizzle |
| Team Building | Sales Driven | Process | Brand[ing] | Asset[s] |
| E-business | Key Factor / Words | BULLSHIT BINGO (free square) | Deadlines | No-Brainer |
| Empower[ment] | Total Cost of Ownership (TCO) | Data Driven | Relevance | Soup to nuts 24/7 |
| Marketing / Promotional Collateral | Granular | B2B | Skill set(s) | Prototype |
| Game Plan | Reactivation | User Friendly | Go to market | Negotiated |
| Go Public | At the end of the day | Metrics | Competitive | Vision statement |
| Center of Excellence | Ownership | BULLSHIT BINGO (free square) | Compelling | One Stop Shop |
| Goal[s] | Benefit analysis | Business Opportunity | Upside | Laser-focused |
| Legacy | Data Mining | Ball Park | Quick win | Green |