| Drop the Ball | Conversion | Performance | No-Brainer | Pipeline |
| Mind Share | Asset[s] | Google Juice | Return on Investment (ROI) | Game Plan |
| E-commerce | Back-end | BULLSHIT BINGO (free square) | Metrics | Team Player |
| High-Level | Wow Factor | Red Flag | Market Leader | Win-win |
| Flexibility | Off Site Meeting | Tailwind[s] | E-tailers | Ball Park |
| Business Opportunity | Scenario[s] | Robust | On The Same Page | Automated |
| Strategic | B2B | Level Set | Data Mining | Brand[ing] |
| Team Building | Client Focus[ed] | BULLSHIT BINGO (free square) | Moving/Going Forward | Discovery |
| Market Leader | Go Live | Perspective | Cadence Call | Personalization |
| Strategize | Brain Storm / Mind Shower | One Stop Shop | Off Site Meeting | Sustainable |