| Proactive | Laser-focused | Paradigm | Benefit analysis | Total Cost of Ownership (TCO) |
| Off the Shelf | Drop the Ball | Front Lines | Wow Factor | Exposure |
| Bottom up | Upside | BULLSHIT BINGO (free square) | Downsize | Herding Cats |
| Double down | Burn rate | Mind Share | Partner | Capacity |
| Prioritized | Mission Critical | Milestone | Touch Base | Google Juice |
| Streamline | Elephant in the room | Run it up the flagpole | Out of the [Box | Loop] | Brain Storm / Mind Shower |
| Perspective | Cost | Asset[s] | Relevance | Workshop |
| That being said / Having said that | Web 2.0 / 3.0 | BULLSHIT BINGO (free square) | In a Nutshell | Total Cost of Ownership (TCO) |
| Off-line | Process | Client Focus[ed] | Heavy lifting | Customer Facing |
| Moving/Going Forward | Team Player | Heads up | Critical Path / Issue | Growth |