| Expectations | Diversity | Vision statement | Level Set | Go to market |
| Secret sauce | Dynamic | Content Management | Total Quality [or] Quality Driven | E-business |
| Time to Market | First to market | BULLSHIT BINGO (free square) | Resource[s] | Ball Park |
| Issues | Core Competency / Core Competencies | Brain Storm / Mind Shower | Leadership | Reconfigure |
| Drill Down | Statement of Work (SOW) | Strategy | Flexibility | Offline |
| Customer Centric | Road map | E-commerce | Dynamic | Monoply |
| New Economy | Pipeline | Best Practice | Herding Cats | Top down |
| Viral | Data Driven | BULLSHIT BINGO (free square) | Quick win | Turnkey |
| On the back end | Phase | Ecosystem | Sales Driven | Raising the Bar |
| Circle Back | Landing Page[s] | Omnichannel / Cross Channel | Challenge[s] | Project |