| Project | Metrics | First to market | Team Building | Data Driven |
| High-Level | Go Public | Compelling | Cascade Graph | Milestone |
| Heads up | Due dilligence | BULLSHIT BINGO (free square) | Sustainable | Intellectual Property |
| Technologies | Mindset | Sustainable / Sustainability | Low-Hanging Fruit | Business Opportunity |
| Patent | Run the Numbers | Cost | Leadership | Automated |
| Ecosystem | Aggregate | Drop the Ball | Road map | E-tailers |
| Brand[ing] | Compelling | Top down | Go Live | Green |
| Optimization | Laser-focused | BULLSHIT BINGO (free square) | Deploy | Engage |
| Customer Facing | Viral | Circle the wagons | Red Flag | Demographic |
| Reswizzle | Robust | Milestone | In a Nutshell | Policy[ies] |