| Benchmark | Win-win | Double down | Metadata | Walk the Talk |
| Key Factor / Words | Cost | Retention | Go to market | Customer Service |
| Return on Investment (ROI) | Target Audience | BULLSHIT BINGO (free square) | Synergy / Synergies | Revenue |
| Go Public | Knowledge Transfer | Team Player | Service Oriented | Red Flag |
| Ball Park | Conversation | Brand[ing] | Hardball | Reswizzle |
| Synergy / Synergies | Elevator pitch | Revisit | Project | Elephant in the room |
| Due dilligence | Viral | Deep dive | Connectivity | Back to the drawing board |
| Deadlines | Strategic | BULLSHIT BINGO (free square) | Intellectual Property | 30,000 foot view |
| Customer Facing | End to end | Sales Driven | Metadata | B2B |
| Objectives | Promotion | Core Competency / Core Competencies | Leadership | Level Set |