| Off-line | Statement of Work (SOW) | Total Cost of Ownership (TCO) | Utilize | Heads up |
| Demographic | Goal[s] | Innovation / Innovated | Search Engine Optimization | Wow Factor |
| Red Flag | First to market | BULLSHIT BINGO (free square) | Call to Action | Metrics |
| Legacy | Circle the wagons | Omnichannel / Cross Channel | Band-aid | Engage |
| Exposure | Goal oriented | Knowledge Base | Viral | Promotion |
| Leverage | Soup to nuts 24/7 | Value | Guidance | Objectives |
| Cross Sell | Cost | Niche[s] | On Board | Circle the wagons |
| Real-Time | Technologies | BULLSHIT BINGO (free square) | Scenario[s] | Virtual / Virtualization |
| Total Cost of Ownership (TCO) | Non-Traditional Management | Prototype | Empower[ment] | Knowledge Base |
| Communication | Network[ing] | Call to Action | Secret sauce | Go Live |