| Milestone | Hardball | Transformative | Ownership | Customer Centric |
| Project | Non-Traditional Management | Business Plan | Touch Base | Cadence Call |
| Action Item / Action It | Gap Analysis | BULLSHIT BINGO (free square) | Top down | Impact[ful] |
| Game Plan | Goal[s] | E-commerce | Objectives | Dynamic |
| Off-line | Ball Park | Search Engine Optimization | Landing Page[s] | Cross Sell |
| Band-aid | Conversion | Best of Breed | Core Competency / Core Competencies | Bandwidth |
| Cost | Omnichannel / Cross Channel | Robust | High-Level | One to one |
| Pushback | Elephant in the room | BULLSHIT BINGO (free square) | Opportunity | Proactive |
| Compelling | Initial Assessment | Objectives | Real-Time | Ecosystem |
| Goal[s] | Mindset | Legacy | Top Of The Game | Process |