| Promotion | Band-aid | Basically | Braindump | Project |
| Empower[ment] | Service Oriented | Resource[s] | Customer Facing | Profit[ability] |
| Transformative | Legacy | BULLSHIT BINGO (free square) | Popup | Center of Excellence |
| Issues | Differentiation | Seamless | Pipeline | Technologies |
| Brand[ing] | Herding Cats | Proactive | Measurement | Due dilligence |
| Leadership | Agnostic | Google Juice | Wow Factor | Reconfigure |
| Control Group | Connectivity | Pipeline | Challenge[s] | Road map |
| Marketing / Promotional Collateral | Cross Sell | BULLSHIT BINGO (free square) | On the back end | Raising the Bar |
| Time to Market | Expectations | Elevator pitch | Return on Investment (ROI) | Data Driven |
| Synergy / Synergies | Reach out | Lean In | Demographic | Out Source |