| Buzz | Segment | Proactive | Run it up the flagpole | Data Driven |
| Vertical Market | Deep dive | Flexibility | Acquisition | Reverse Engineer |
| Lead The Field / Occupy The Field | Moving/Going Forward | BULLSHIT BINGO (free square) | On the back end | Return on Investment (ROI) |
| Level Set | Off the Shelf | Revisit | Hardball | Leverage |
| Cross Sell | Circle Back | Growth | Network[ing] | Off-line |
| Red Flag | Ball Park | Customer Facing | Off Site Meeting | Demographic |
| Data Driven | Turnkey | Revenue | Monoply | Drop the Ball |
| Team Player | Cascade Graph | BULLSHIT BINGO (free square) | Omnichannel / Cross Channel | Touch Base |
| Best Practice | Portfolio | Gap Analysis | Metadata | Drink the Kool-Aid |
| Think Outside the Box | Drill Down | Perspective | Utilize | Non-Traditional Management |