| Niche[s] | One Stop Shop | Heads up | New Economy | Data Driven |
| Compelling | No-Brainer | Tailwind[s] | Sticky-ness | Hardball |
| Transformative | Customer Relationship Management (CRM) | BULLSHIT BINGO (free square) | Vision statement | Engage |
| Customer Service | Leverage | Etched in Stone | Brain Storm / Mind Shower | Total Quality [or] Quality Driven |
| Drink the Kool-Aid | Process | Circle Back | E-business | Followup |
| Customer Oriented | Virtual / Virtualization | Team Building | Sustainable / Sustainability | Cascade Graph |
| Double down | Workflow | B2B | Facilitate | Proactive |
| Reuse / Reusability | Drink the Kool-Aid | BULLSHIT BINGO (free square) | Promotion | Laser-focused |
| Ecosystem | Go Public | Deliverable[s] | Agenda | Deploy |
| Due dilligence | Real-Time | Burn rate | Exposure | Action Item / Action It |