| Gap Analysis | Dashboard | Vertical Market | That being said / Having said that | Experiences |
| Aggregate | Monoply | Personalization | Viral | Center of Excellence |
| Top down | Critical Path / Issue | BULLSHIT BINGO (free square) | Herding Cats | Low-Hanging Fruit |
| Pipeline | Reach out | Scope | Moving/Going Forward | Fault Tolerant |
| On Board | At the end of the day | New Economy | Demographic | Value |
| Drop the Ball | Innovation / Innovated | ETA | Negotiated | Initial Assessment |
| Walk the Talk | Conversion | Empower[ment] | Cost | Action Item / Action It |
| Customer Facing | Reach out | BULLSHIT BINGO (free square) | Prototype | Monoply |
| Agenda | Market Window | Benefit analysis | Band-aid | Total Cost of Ownership (TCO) |
| Critical Path / Issue | Goal oriented | Virtual / Virtualization | Touchpoints | Off the Shelf |