| Customer Relationship Management (CRM) | Touchpoints | On The Same Page | Conversion | Targeted |
| Lead The Field / Occupy The Field | On Board | Robust | Control Group | Emerging markets |
| Out of the [Box | Loop] | Elephant in the room | BULLSHIT BINGO (free square) | Restructuring | Reuse / Reusability |
| Drink the Kool-Aid | Legacy | Mission Critical | On the back end | Green |
| Best of Breed | Moving/Going Forward | High-Level | Compelling | Go to market |
| Innovation / Innovated | Guidance | Lead The Field / Occupy The Field | Demographic | Customer Oriented |
| Synergy / Synergies | Scenario[s] | Patent | Targeted | Service Oriented |
| Brain Storm / Mind Shower | Tailwind[s] | BULLSHIT BINGO (free square) | Solution(s) | Capacity |
| Flexibility | Data Mining | Win-win | No-Brainer | Challenge[s] |
| Retention | Reactivation | End to end | Team Player | Business Plan |