| Elevator pitch | Demographic | Customer Facing | Vision statement | Green |
| Sustainable / Sustainability | Mind Share | Up to speed | Compelling | Knowledge Base |
| Reverse Engineer | B2B | BULLSHIT BINGO (free square) | Circle Back | Focused |
| Fault Tolerant | Metadata | E-commerce | Ramp Up | Secret sauce |
| Landing Page[s] | Transformative | Automated | Off the Shelf | Scope |
| Heads up | Backward Compatible | Diversity | Skill set(s) | Legacy |
| Application Service Provider (ASP) | Lean In | In a Nutshell | Data Mining | Deadlines |
| Return on Investment (ROI) | Success | BULLSHIT BINGO (free square) | Impact[ful] | E-tailers |
| Compelling | Ball Park | Restructuring | Network[ing] | Go Public |
| Best of Breed | Mind Share | Agenda | Goal[s] | Issues |