| Bandwidth | Followup | Turnkey | Service Oriented | Hardball |
| Reswizzle | Retention | Bottom up | Challenge[s] | Utilize |
| Top Of The Game | Milestone | BULLSHIT BINGO (free square) | Customer Service | Connectivity |
| Downsize | Real-Time | Scenario[s] | Google Juice | On The Same Page |
| Viral | Control Group | Total Quality [or] Quality Driven | Advantage | Sticky-ness |
| Top Of The Game | Wow Factor | Elephant in the room | Policy[ies] | Downsize |
| Mission Critical | Tasked | E-commerce | Personalization | Followup |
| Reinvigorate | Vision statement | BULLSHIT BINGO (free square) | Sticky-ness | Action Item / Action It |
| Conversation | Out Source | Drill Down | Perspective | Go Live |
| Touch Base | Target Audience | Solution(s) | Goal oriented | Landing Page[s] |