| Reinvigorate | Upside | Profit[ability] | E-tailers | Reinvent[ing] the wheel |
| Prototype | One to one | Legacy | Cascade Graph | Transformative |
| Search Engine Optimization | Application Service Provider (ASP) | BULLSHIT BINGO (free square) | Wow Factor | Advantage |
| Collaborate / Collaboration | Skill set(s) | High-Level | Up-Sell | No-Brainer |
| Control Group | Diversity | Total Quality [or] Quality Driven | Emerging markets | Market Leader |
| Monoply | Project | Popup | Knowledge Base | Integration |
| Hardball | Diversity | Data Mining | Braindump | Tailwind[s] |
| Marketing / Promotional Collateral | Connectivity | BULLSHIT BINGO (free square) | Traction | Omnichannel / Cross Channel |
| Service Oriented | Benefit analysis | ETA | B2B | Reactivation |
| Segment | Grow | Competitive | Workflow | Cascade Graph |