| No-Brainer | Up to speed | Collaborate / Collaboration | Heavy lifting | Bottom up |
| Portfolio | Multitask[ing] | Process | In a Nutshell | Success |
| Market Window | High-Level | BULLSHIT BINGO (free square) | Cutting Edge | Application Service Provider (ASP) |
| Reactivation | Tailwind[s] | Utilize | Search Engine Optimization | Ownership |
| Top down | Real-Time | Compelling | Wow Factor | Gap Analysis |
| Reverse Engineer | Market Leader | Tasked | Technologies | Turnkey |
| Hardball | Eyeballs | Circle Back | Portal | |
| Front Lines | Content Management | BULLSHIT BINGO (free square) | Restructuring | Solution(s) |
| Objectives | Reconfigure | Virtual / Virtualization | Walk the Talk | Optimization |
| Expectations | Ball Park | Benefit analysis | Landing Page[s] | Demographic |