| Negotiated | Metadata | Multitask[ing] | Drink the Kool-Aid | Go to market |
| Total Quality [or] Quality Driven | Scenario[s] | Experiences | Dashboard | E-commerce |
| Grow | Up to speed | BULLSHIT BINGO (free square) | Targeted | Asset[s] |
| Benchmark | Run the Numbers | Downsize | On the back end | Capacity |
| Level Playing Field | Cascade Graph | Empower[ment] | Opportunity | Return on Investment (ROI) |
| Partner | Diversity | Reuse / Reusability | Total Cost of Ownership (TCO) | Herding Cats |
| Compelling | Benefit analysis | Convergent | Workflow | Promotion |
| Business Plan | Total Quality [or] Quality Driven | BULLSHIT BINGO (free square) | Discovery | High-Level |
| Challenge[s] | Real-Time | Run it up the flagpole | Demographic | Cross Sell |
| Leadership | Objectives | Level Set | E-business | Fast Track |