| Best Practice | Reconfigure | Experiences | Followup | Measurement |
| Application Service Provider (ASP) | Collaborate / Collaboration | Fast Track | Open Source | Leadership |
| Customer Facing | Touch Base | BULLSHIT BINGO (free square) | Policy[ies] | Impact[ful] |
| Etched in Stone | Retention | Herding Cats | Run it up the flagpole | Vertical Market |
| Competitive | Downsize | Metadata | Exposure | Conversion |
| Quick win | Engage | Up to speed | Performance | Bottom up |
| Functionality | Back to the drawing board | Dashboard | On The Same Page | Reinvent[ing] the wheel |
| Think Outside the Box | Low-Hanging Fruit | BULLSHIT BINGO (free square) | Big Picture | Drink the Kool-Aid |
| Followup | Google Juice | Personalization | Deep dive | Segment |
| Search Engine Optimization | Reconfigure | Metrics | Burn rate | Deliverable[s] |