| Process | Customer Centric | Brand[ing] | Profit[ability] | Timeline(s) |
| One to one | Back to the drawing board | Agenda | Asset[s] | Reverse Engineer |
| Skill set(s) | Ball Park | BULLSHIT BINGO (free square) | Discovery | Downsize |
| Integration | Workflow | Objectives | Experiences | Synergy / Synergies |
| Viral | Success | Dashboard | Goal[s] | Basically |
| Brain Storm / Mind Shower | Deploy | Strategic | Metadata | Strategize |
| Back-end | Drink the Kool-Aid | Basically | Project | Heavy lifting |
| Bottom Line | Data Driven | BULLSHIT BINGO (free square) | Leadership | Growth |
| Customer Service | Circle Back | Off the Shelf | Perspective | Proactive |
| Buzz | Mind Share | High-Level | One to one | Out of the [Box | Loop] |