| Customer Relationship Management (CRM) | Elephant in the room | Streamline | Personalization | Market Leader |
| Collaborate / Collaboration | Win-win | Advantage | Goal oriented | On the back end |
| Gap Analysis | End to end | BULLSHIT BINGO (free square) | Deep dive | Secret sauce |
| Automated | Go Live | Vision statement | Reuse / Reusability | Customer Service |
| Market Window | E-tailers | Marketing / Promotional Collateral | Total Quality [or] Quality Driven | Top down |
| Impact[ful] | Google Juice | Measurement | Negotiated | Acquisition |
| Bandwidth | Sticky-ness | Hardball | Partner | Revisit |
| Knowledge Transfer | Leverage | BULLSHIT BINGO (free square) | Retention | High-Level |
| User Friendly | Best Practice | Promotion | Backward Compatible | Viral |
| Profit[ability] | E-commerce | Out Source | Targeted | Cadence Call |