| Segment | Cost | Marketing / Promotional Collateral | Functionality | Integration |
| Prototype | Raising the Bar | Perspective | Off Site Meeting | Scale |
| One Stop Shop | Target Audience | BULLSHIT BINGO (free square) | Big Picture | Legacy |
| Synergy / Synergies | Seamless | Walk the Talk | Soup to nuts 24/7 | Collaborate / Collaboration |
| Service Oriented | Paradigm | Advantage | Web 2.0 / 3.0 | Multitask[ing] |
| Dashboard | Walk the Talk | Out Source | Multitask[ing] | ETA |
| Strategic | Leadership | Vertical Market | Agenda | Go to market |
| E-business | Benchmark | BULLSHIT BINGO (free square) | Off-line | Go Public |
| Customer Facing | Tailwind[s] | On Board | Go Live | Restructuring |
| Wow Factor | Scope | Mission Critical | First to market | Best of Breed |