| Legacy | Timeline(s) | Off the Shelf | Total Cost of Ownership (TCO) | End to end |
| Business Plan | Innovation / Innovated | Tailwind[s] | That being said / Having said that | Go Public |
| Asset[s] | Solution(s) | BULLSHIT BINGO (free square) | Turnkey | Milestone |
| Perspective | Patent | Functionality | Technologies | Communication |
| Advantage | Key Factor / Words | Deliverable[s] | Big Picture | Pushback |
| Growth | Statement of Work (SOW) | Game Plan | Cost | Elephant in the room |
| Collaborate / Collaboration | Strategize | Capacity | Fast Track | Go Live |
| Exposure | Multitask[ing] | BULLSHIT BINGO (free square) | Deliverable[s] | Relevance |
| Demographic | Time to Market | Core Competency / Core Competencies | Segment | Optimization |
| Best of Breed | Soup to nuts 24/7 | Success | Sustainable | Level Playing Field |