| Niche[s] | Policy[ies] | Optimization | Reactivation | Leadership |
| Segment | Wow Factor | Paradigm | Impact[ful] | Synergy / Synergies |
| Elevator pitch | Lead The Field / Occupy The Field | BULLSHIT BINGO (free square) | Out Source | Key Factor / Words |
| Conversion | Bottom Line | Timeline(s) | Braindump | Drink the Kool-Aid |
| Tasked | Brand[ing] | Vision statement | Turnkey | Cascade Graph |
| Ecosystem | Performance | Metadata | Customer Service | Application Service Provider (ASP) |
| Market Window | Deploy | Dashboard | Data Mining | Go Public |
| Network[ing] | Milestone | BULLSHIT BINGO (free square) | Timeline(s) | Challenge[s] |
| Customer Centric | Focused | Expectations | Wow Factor | E-tailers |
| Search Engine Optimization | In a Nutshell | Customer Oriented | Quick win |