| Off-line | Prioritized | Eyeballs | Offline | Brand[ing] |
| Expectations | No-Brainer | Growth | Technologies | Demographic |
| Action Item / Action It | Critical Path / Issue | BULLSHIT BINGO (free square) | Streamline | Front Lines |
| Flexibility | Popup | Quick win | Upside | Elevator pitch |
| Experiences | Paradigm | Circle Back | Deploy | Profit[ability] |
| Big Picture | Milestone | Back-end | Up to speed | Top Of The Game |
| Control Group | Customer Facing | Proactive | Customer Centric | Top down |
| Metadata | Innovation / Innovated | BULLSHIT BINGO (free square) | Vertical Market | Herding Cats |
| Reswizzle | Synergy / Synergies | One Stop Shop | Reach out | Aggregate |
| Elephant in the room | Traction | Application Service Provider (ASP) | Re-engagement | Deadlines |