| Process | Portfolio | Phase | Fault Tolerant | Client Focus[ed] |
| Discovery | Back-end | Bottom up | Acquisition | E-tailers |
| Brand[ing] | Negotiated | BULLSHIT BINGO (free square) | Multitask[ing] | Etched in Stone |
| Upside | Partner | Total Cost of Ownership (TCO) | Sustainable / Sustainability | Back to the drawing board |
| In a Nutshell | Retention | Cross Sell | A-B Testing | Off-line |
| Initial Assessment | Targeted | Technologies | Off Site Meeting | Growth |
| Reconfigure | Team Building | Ramp Up | Landing Page[s] | Negotiated |
| Synergy / Synergies | Traction | BULLSHIT BINGO (free square) | Streamline | Solution(s) |
| Benefit analysis | Eyeballs | Content Management | Pipeline | Braindump |
| Communication | Workshop | Discovery | Niche[s] |