| Brand[ing] | Virtual / Virtualization | Core Competency / Core Competencies | Functionality | Best of Breed |
| Business Plan | Knowledge Transfer | Re-engagement | Dynamic | 30,000 foot view |
| Innovation / Innovated | Burn rate | BULLSHIT BINGO (free square) | On Board | Band-aid |
| Deploy | Touch Base | Timeline(s) | Low-Hanging Fruit | Viral |
| Business Opportunity | B2B | Value | First to market | Gap Analysis |
| Ownership | E-tailers | Customer Oriented | Multitask[ing] | Success |
| Mindset | Emerging markets | Reactivation | Monetize | Technologies |
| Experiences | Level Playing Field | BULLSHIT BINGO (free square) | Team Building | Back-end |
| Hardball | Connectivity | Business Opportunity | Personalization | Solution(s) |
| Up to speed | Think Outside the Box | Automated | Sales Driven | First to market |