| Level Playing Field | Target Audience | Reuse / Reusability | Green | Metrics |
| Opportunity | Benefit analysis | Off the Shelf | New Economy | Touchpoints |
| Prioritized | Granular | BULLSHIT BINGO (free square) | Scope | Knowledge Transfer |
| Omnichannel / Cross Channel | Lean In | Google Juice | Market Window | Transformative |
| User Friendly | Expectations | Go Public | Communication | Herding Cats |
| Back to the drawing board | Service Oriented | Perspective | Road map | Raising the Bar |
| Customer Relationship Management (CRM) | Wow Factor | Customer Facing | That being said / Having said that | Demographic |
| Reactivation | Promotion | BULLSHIT BINGO (free square) | First to market | Reconfigure |
| Level Set | Marketing / Promotional Collateral | Run it up the flagpole | No-Brainer | Backward Compatible |
| Tasked | Out of the [Box | Loop] | Drink the Kool-Aid | Focused | Benchmark |