| Return on Investment (ROI) | Lean In | Metrics | Scope | Monoply |
| Profit[ability] | Reactivation | Bottom Line | Followup | Client Focus[ed] |
| Data Mining | Challenge[s] | BULLSHIT BINGO (free square) | At the end of the day | Action Item / Action It |
| Workflow | Sustainable / Sustainability | Personalization | Niche[s] | |
| Flexibility | On Board | Agenda | Run it up the flagpole | Target Audience |
| Deploy | Circle Back | Data Mining | Re-engagement | Off the Shelf |
| Promotion | Etched in Stone | Scope | Process | Business Plan |
| B2B | On the back end | BULLSHIT BINGO (free square) | Partner | Goal[s] |
| Turnkey | Seamless | Big Picture | Leverage | Network[ing] |
| Virtual / Virtualization | Workshop | Drill Down | Web 2.0 / 3.0 | Conversion |