| Strategic | Engage | Herding Cats | Sales Driven | Re-engagement |
| Raising the Bar | Drink the Kool-Aid | Patent | Personalization | Best Practice |
| Objectives | In a Nutshell | BULLSHIT BINGO (free square) | Low-Hanging Fruit | Communication |
| Band-aid | Vertical Market | Issues | Front Lines | Fast Track |
| Go Public | Win-win | Non-Traditional Management | Go to market | Customer Oriented |
| Go Public | Upside | Marketing / Promotional Collateral | Non-Traditional Management | Popup |
| Braindump | One Stop Shop | Utilize | Transformative | Sustainable |
| Business Opportunity | Turnkey | BULLSHIT BINGO (free square) | A-B Testing | Virtual / Virtualization |
| Key Factor / Words | Fast Track | Retention | Pushback | Conversion |
| Lead The Field / Occupy The Field | Game Plan | Etched in Stone | Competitive | Compelling |