| Touchpoints | Relevance | Laser-focused | Measurement | Objectives |
| Solution(s) | Data Mining | Engage | Dashboard | Total Cost of Ownership (TCO) |
| Functionality | Raising the Bar | BULLSHIT BINGO (free square) | Profit[ability] | Upside |
| Go Live | Streamline | Sustainable / Sustainability | Total Quality [or] Quality Driven | Traction |
| Market Leader | Road map | Green | Challenge[s] | Double down |
| Offline | Web 2.0 / 3.0 | Business Opportunity | Touch Base | Out Source |
| Customer Service | Ownership | Moving/Going Forward | New Economy | Objectives |
| Utilize | Market Leader | BULLSHIT BINGO (free square) | Heads up | Granular |
| Followup | Communication | Diversity | Content Management | Drill Down |
| Dashboard | End to end | B2B | Elevator pitch | No-Brainer |