| Vision statement | Brain Storm / Mind Shower | Red Flag | Big Picture | Deadlines |
| Drop the Ball | Proactive | Fault Tolerant | One Stop Shop | |
| Granular | 30,000 foot view | BULLSHIT BINGO (free square) | High-Level | Skill set(s) |
| Client Focus[ed] | Sticky-ness | Critical Path / Issue | Benefit analysis | Diversity |
| Herding Cats | Targeted | Drill Down | Out Source | Impact[ful] |
| Run the Numbers | Elephant in the room | Synergy / Synergies | Empower[ment] | Prioritized |
| Revenue | Bottom up | Prototype | Circle Back | Conversion |
| Quick win | Profit[ability] | BULLSHIT BINGO (free square) | Conversation | Band-aid |
| Skill set(s) | Content Management | Reuse / Reusability | Flexibility | Experiences |
| Deadlines | Retention | On the back end | Heavy lifting | On Board |