| Top Of The Game | Buzz | Proactive | Strategy | Market Window |
| Downsize | Lead The Field / Occupy The Field | E-business | Drink the Kool-Aid | Experiences |
| Hardball | Open Source | BULLSHIT BINGO (free square) | Compelling | Laser-focused |
| Team Building | Offline | Conversion | Agenda | Mission Critical |
| Dashboard | Quick win | Omnichannel / Cross Channel | Reach out | Out of the [Box | Loop] |
| Out of the [Box | Loop] | Proactive | Team Player | Sustainable / Sustainability | Resource[s] |
| Negotiated | Walk the Talk | Retention | Solution(s) | Soup to nuts 24/7 |
| Red Flag | Grow | BULLSHIT BINGO (free square) | Milestone | Hardball |
| Promotion | Deploy | Agenda | Market Window | At the end of the day |
| Multitask[ing] | Application Service Provider (ASP) | Flexibility | Brand[ing] | In a Nutshell |