| Statement of Work (SOW) | Content Management | Aggregate | Cadence Call | Goal[s] |
| Revenue | Buzz | Due dilligence | Secret sauce | Vision statement |
| Win-win | Conversation | BULLSHIT BINGO (free square) | Eyeballs | Portfolio |
| Capacity | Retention | Game Plan | Patent | Reverse Engineer |
| Niche[s] | Off-line | Open Source | Emerging markets | Virtual / Virtualization |
| Go Live | Reach out | Agnostic | Emerging markets | Relevance |
| Metadata | Exposure | Content Management | Expectations | Bottom up |
| Road map | Call to Action | BULLSHIT BINGO (free square) | Knowledge Transfer | Synergy / Synergies |
| Reactivation | Dynamic | Collaborate / Collaboration | Cutting Edge | Eyeballs |
| Basically | Heads up | Ownership | Cost | Negotiated |