| Data Mining | Advantage | Perspective | Center of Excellence | Portal |
| Focused | Reswizzle | Robust | Network[ing] | Total Cost of Ownership (TCO) |
| First to market | Skill set(s) | BULLSHIT BINGO (free square) | Lead The Field / Occupy The Field | Downsize |
| Herding Cats | Client Focus[ed] | Success | Road map | Team Building |
| Business Plan | Web 2.0 / 3.0 | Project | 30,000 foot view | New Economy |
| Emerging markets | Tailwind[s] | Connectivity | Team Player | One Stop Shop |
| Multitask[ing] | Top down | Secret sauce | Empower[ment] | Sustainable / Sustainability |
| Cost | Monoply | BULLSHIT BINGO (free square) | Objectives | Data Driven |
| Deep dive | Re-engagement | Touchpoints | Skill set(s) | Exposure |
| Portal | Revisit | Low-Hanging Fruit | Guidance | Niche[s] |