| Go Public | Monetize | Transformative | Fault Tolerant | Advantage |
| Exposure | Re-engagement | First to market | Back-end | Target Audience |
| Sticky-ness | Total Cost of Ownership (TCO) | BULLSHIT BINGO (free square) | A-B Testing | Road map |
| Double down | Revisit | Time to Market | Customer Oriented | Portal |
| Action Item / Action It | Mindset | Client Focus[ed] | Negotiated | Secret sauce |
| Segment | Discovery | Reinvent[ing] the wheel | Policy[ies] | Flexibility |
| Off-line | B2B | Customer Oriented | Top Of The Game | Reverse Engineer |
| Go Live | On The Same Page | BULLSHIT BINGO (free square) | Utilize | Prioritized |
| Heads up | Experiences | Reach out | Exposure | Open Source |
| Prototype | Pushback | Braindump | Level Playing Field | Center of Excellence |