| Policy[ies] | Call to Action | Up to speed | Strategic | Sustainable |
| Niche[s] | Scenario[s] | Reach out | Scope | Viral |
| Promotion | Patent | BULLSHIT BINGO (free square) | Initial Assessment | Demographic |
| Drill Down | Leverage | Sustainable / Sustainability | Ramp Up | Paradigm |
| Restructuring | Measurement | No-Brainer | Data Mining | Innovation / Innovated |
| Fast Track | Integration | Phase | Cross Sell | Up-Sell |
| A-B Testing | Control Group | First to market | Market Window | Drink the Kool-Aid |
| Statement of Work (SOW) | Reactivation | BULLSHIT BINGO (free square) | Due dilligence | Moving/Going Forward |
| Granular | Google Juice | Call to Action | Knowledge Transfer | Burn rate |
| Top down | End to end | Heads up | Metrics | Vertical Market |