| Deploy | Road map | Back to the drawing board | Walk the Talk | ETA |
| Control Group | Fast Track | Empower[ment] | Mindset | New Economy |
| Team Player | Sales Driven | BULLSHIT BINGO (free square) | Level Playing Field | Conversion |
| Buzz | Scenario[s] | Paradigm | Process | Market Leader |
| Monetize | Policy[ies] | Issues | One Stop Shop | Grow |
| Pushback | Synergy / Synergies | Top down | Tasked | Touch Base |
| Back-end | Revenue | 30,000 foot view | Drink the Kool-Aid | Collaborate / Collaboration |
| Turnkey | Focused | BULLSHIT BINGO (free square) | First to market | Customer Relationship Management (CRM) |
| Bottom up | Herding Cats | Go Public | Off Site Meeting | New Economy |
| ETA | Engage | Level Set | Wow Factor | Relevance |