| Solution(s) | At the end of the day | Ecosystem | Advantage | Agnostic |
| Call to Action | On Board | E-business | Connectivity | Buzz |
| Total Quality [or] Quality Driven | Patent | BULLSHIT BINGO (free square) | Elephant in the room | Quick win |
| Intellectual Property | Innovation / Innovated | Reactivation | No-Brainer | Moving/Going Forward |
| Optimization | Google Juice | Policy[ies] | Downsize | User Friendly |
| Proactive | Business Opportunity | Milestone | Empower[ment] | Search Engine Optimization |
| Run the Numbers | Re-engagement | Fault Tolerant | Vision statement | Customer Centric |
| That being said / Having said that | Sustainable | BULLSHIT BINGO (free square) | Capacity | Convergent |
| Experiences | Upside | Cross Sell | Dynamic | Green |
| Viral | Traction | Off-line | ETA | Drop the Ball |