| Resource[s] | Offline | Pipeline | Emerging markets | Lead The Field / Occupy The Field |
| Popup | Bottom Line | Basically | Followup | Differentiation |
| Flexibility | Collaborate / Collaboration | BULLSHIT BINGO (free square) | Back to the drawing board | Out of the [Box | Loop] |
| Backward Compatible | High-Level | Tailwind[s] | Prototype | Deploy |
| Level Set | Mind Share | Run the Numbers | Herding Cats | Ramp Up |
| Sustainable | Touchpoints | Emerging markets | Reuse / Reusability | Diversity |
| Competitive | Front Lines | Reswizzle | Off the Shelf | Portal |
| Promotion | Strategy | BULLSHIT BINGO (free square) | Eyeballs | E-business |
| Back-end | Walk the Talk | Perspective | Advantage | Bandwidth |
| Best Practice | Conversion | Optimization | Virtual / Virtualization | Partner |