| Policy[ies] | Statement of Work (SOW) | Partner | Legacy | Customer Service |
| Scenario[s] | Content Management | Marketing / Promotional Collateral | Revenue | Issues |
| Streamline | Dynamic | BULLSHIT BINGO (free square) | Top Of The Game | Eyeballs |
| Solution(s) | Perspective | Vision statement | Open Source | Reconfigure |
| Vertical Market | Asset[s] | Off-line | Ownership | Impact[ful] |
| Streamline | Lean In | Proactive | Downsize | Business Plan |
| Agenda | Lead The Field / Occupy The Field | Synergy / Synergies | Initial Assessment | Benefit analysis |
| Re-engagement | Call to Action | BULLSHIT BINGO (free square) | Customer Centric | Connectivity |
| Exposure | Sustainable / Sustainability | Skill set(s) | Advantage | Flexibility |
| Knowledge Base | Facilitate | Acquisition | Eyeballs | Best of Breed |