| Scale | Promotion | Heavy lifting | On Board | Intellectual Property |
| Level Set | Robust | A-B Testing | Automated | Hardball |
| Tailwind[s] | Action Item / Action It | BULLSHIT BINGO (free square) | Optimization | Asset[s] |
| Core Competency / Core Competencies | Paradigm | Conversion | Streamline | Ramp Up |
| Empower[ment] | Flexibility | Deploy | Burn rate | E-business |
| Client Focus[ed] | Dynamic | Raising the Bar | Total Quality [or] Quality Driven | Key Factor / Words |
| Bottom Line | Integration | Goal[s] | In a Nutshell | Discovery |
| Up-Sell | Personalization | BULLSHIT BINGO (free square) | Tasked | Lead The Field / Occupy The Field |
| Mind Share | Low-Hanging Fruit | Popup | Think Outside the Box | Connectivity |
| Walk the Talk | Patent | Back-end | Emerging markets | Downsize |