| Go Public | Re-engagement | Touchpoints | Targeted | Market Window |
| Landing Page[s] | Promotion | Gap Analysis | Application Service Provider (ASP) | Due dilligence |
| Portfolio | Level Playing Field | BULLSHIT BINGO (free square) | Deliverable[s] | Integration |
| Issues | Back-end | In a Nutshell | Control Group | Open Source |
| Virtual / Virtualization | Portal | Retention | Reach out | Customer Oriented |
| Non-Traditional Management | Key Factor / Words | Customer Oriented | At the end of the day | Network[ing] |
| Reactivation | Virtual / Virtualization | Focused | Mission Critical | Portal |
| Scope | Metrics | BULLSHIT BINGO (free square) | Backward Compatible | Aggregate |
| Omnichannel / Cross Channel | Data Driven | Control Group | Call to Action | Core Competency / Core Competencies |
| Niche[s] | Sustainable | Deliverable[s] | Perspective | Intellectual Property |