| Discovery | Action Item / Action It | One Stop Shop | Advantage | Sustainable / Sustainability |
| Metrics | Aggregate | Focused | Up-Sell | Sticky-ness |
| In a Nutshell | Off-line | BULLSHIT BINGO (free square) | Return on Investment (ROI) | Asset[s] |
| On the back end | Tailwind[s] | Monetize | Targeted | Pushback |
| Heads up | Non-Traditional Management | Low-Hanging Fruit | Basically | Raising the Bar |
| Agenda | Ownership | Key Factor / Words | Backward Compatible | Top down |
| Negotiated | Leverage | Viral | Data Driven | E-commerce |
| Dashboard | Deliverable[s] | BULLSHIT BINGO (free square) | Critical Path / Issue | Out of the [Box | Loop] |
| Team Building | Legacy | Real-Time | Sticky-ness | Technologies |
| Heavy lifting | Upside | Customer Centric | Perspective | Search Engine Optimization |