| Followup | Timeline(s) | Quick win | Impact[ful] | Basically |
| Red Flag | Diversity | Real-Time | Synergy / Synergies | Elevator pitch |
| Open Source | Mind Share | BULLSHIT BINGO (free square) | Green | User Friendly |
| Due dilligence | Sticky-ness | Hardball | Grow | Strategize |
| Game Plan | Drill Down | Experiences | Big Picture | Value |
| Integration | Herding Cats | Dynamic | Functionality | Pipeline |
| Seamless | Drink the Kool-Aid | Prioritized | Value | Strategy |
| Personalization | Acquisition | BULLSHIT BINGO (free square) | Turnkey | Knowledge Transfer |
| Total Cost of Ownership (TCO) | On the back end | Negotiated | Diversity | Strategic |
| Business Opportunity | Cadence Call | Data Driven | Customer Relationship Management (CRM) | Marketing / Promotional Collateral |