| New Economy | Compelling | Customer Service | Etched in Stone | Cadence Call |
| Fault Tolerant | Strategize | That being said / Having said that | Drop the Ball | Strategy |
| Raising the Bar | Reconfigure | BULLSHIT BINGO (free square) | Benefit analysis | Intellectual Property |
| E-business | Non-Traditional Management | Targeted | Big Picture | Best Practice |
| Metrics | Success | Legacy | Secret sauce | Real-Time |
| Key Factor / Words | Benefit analysis | Cadence Call | Market Leader | Mindset |
| Search Engine Optimization | Target Audience | Demographic | Braindump | Laser-focused |
| Reinvent[ing] the wheel | Personalization | BULLSHIT BINGO (free square) | Upside | Portfolio |
| Off Site Meeting | Reuse / Reusability | Due dilligence | E-commerce | Drink the Kool-Aid |
| Walk the Talk | Reverse Engineer | Market Window | Traction | Paradigm |