| Perspective | Eyeballs | Granular | Secret sauce | Heavy lifting |
| Brand[ing] | Call to Action | Innovation / Innovated | Front Lines | Client Focus[ed] |
| Go to market | Red Flag | BULLSHIT BINGO (free square) | Buzz | Profit[ability] |
| Reconfigure | Walk the Talk | Center of Excellence | Drop the Ball | Portfolio |
| Fault Tolerant | Omnichannel / Cross Channel | Google Juice | Solution(s) | Process |
| Connectivity | Lean In | Touchpoints | Strategize | Tasked |
| Followup | Transformative | Total Quality [or] Quality Driven | Offline | Asset[s] |
| Statement of Work (SOW) | Think Outside the Box | BULLSHIT BINGO (free square) | Prototype | Deep dive |
| Due dilligence | Bottom up | Granular | Conversion | Mind Share |
| Portfolio | Fault Tolerant | Sticky-ness | Ownership | Convergent |