| Capacity | Real-Time | Pipeline | Metrics | Best of Breed |
| Agenda | Secret sauce | Monetize | Revisit | Tasked |
| Off Site Meeting | Targeted | BULLSHIT BINGO (free square) | Market Window | Acquisition |
| Milestone | Soup to nuts 24/7 | Resource[s] | Profit[ability] | E-tailers |
| Web 2.0 / 3.0 | Game Plan | First to market | Business Plan | Legacy |
| Reswizzle | Competitive | Search Engine Optimization | First to market | Goal[s] |
| Benefit analysis | Pushback | Partner | Reconfigure | E-tailers |
| Intellectual Property | Market Leader | BULLSHIT BINGO (free square) | Empower[ment] | Bottom Line |
| Tasked | Exposure | Knowledge Base | Drop the Ball | Circle Back |
| Quick win | Expectations | Out Source | Compelling | Reach out |