| Metrics | Scenario[s] | Skill set(s) | Go Public | Conversation |
| Demographic | Emerging markets | A-B Testing | Growth | On The Same Page |
| Revenue | Turnkey | BULLSHIT BINGO (free square) | Optimization | Popup |
| Objectives | Downsize | Ramp Up | Proactive | Flexibility |
| Deploy | Reinvent[ing] the wheel | Service Oriented | Dynamic | Sales Driven |
| Level Set | Customer Service | Reconfigure | Drink the Kool-Aid | Front Lines |
| Targeted | Web 2.0 / 3.0 | Due dilligence | High-Level | Total Quality [or] Quality Driven |
| Wow Factor | Process | BULLSHIT BINGO (free square) | Milestone | Partner |
| Sticky-ness | Skill set(s) | Reach out | Ownership | Diversity |
| Scale | Mindset | Success | Gap Analysis | On Board |