| Team Player | Lead The Field / Occupy The Field | Traction | Google Juice | Double down |
| Call to Action | Communication | Total Quality [or] Quality Driven | Herding Cats | Re-engagement |
| Scope | Time to Market | BULLSHIT BINGO (free square) | Landing Page[s] | Backward Compatible |
| Streamline | Quick win | Non-Traditional Management | Turnkey | Synergy / Synergies |
| End to end | Total Cost of Ownership (TCO) | Value | Heavy lifting | In a Nutshell |
| On The Same Page | Revisit | Cascade Graph | Connectivity | Compelling |
| Revenue | Intellectual Property | Landing Page[s] | Functionality | ETA |
| Resource[s] | Retention | BULLSHIT BINGO (free square) | Patent | Objectives |
| Agnostic | Solution(s) | Tailwind[s] | Optimization | Reuse / Reusability |
| Real-Time | Legacy | Asset[s] | Go Public | Reinvigorate |