| Compelling | E-business | Front Lines | Connectivity | Monetize |
| Competitive | Drop the Ball | Basically | Touch Base | Phase |
| Innovation / Innovated | Pushback | BULLSHIT BINGO (free square) | Strategize | No-Brainer |
| Focused | Action Item / Action It | Strategy | Vertical Market | Statement of Work (SOW) |
| Seamless | Resource[s] | Quick win | Cost | Project |
| Ownership | Deliverable[s] | Integration | Reuse / Reusability | Scale |
| Team Building | Focused | Granular | Experiences | Basically |
| E-tailers | Customer Service | BULLSHIT BINGO (free square) | Business Plan | Reswizzle |
| Back-end | Metadata | Agnostic | Challenge[s] | Business Opportunity |
| Cascade Graph | Utilize | Reconfigure | Sustainable / Sustainability | Mission Critical |