| Advantage | Profit[ability] | Seamless | Solution(s) | In a Nutshell |
| Laser-focused | Popup | Integration | Win-win | Portal |
| Business Plan | Ownership | BULLSHIT BINGO (free square) | Due dilligence | Reverse Engineer |
| Ball Park | Demographic | Followup | Data Mining | Time to Market |
| Fast Track | Sales Driven | Legacy | Sticky-ness | Functionality |
| Marketing / Promotional Collateral | Followup | Empower[ment] | Reinvent[ing] the wheel | Lean In |
| Moving/Going Forward | On the back end | Etched in Stone | Streamline | Competitive |
| Targeted | Market Window | BULLSHIT BINGO (free square) | Promotion | Guidance |
| Mission Critical | Off the Shelf | Hardball | Pipeline | Walk the Talk |
| Optimization | End to end | Demographic | Integration | Seamless |