| Back-end | Re-engagement | Demographic | Workshop | Burn rate |
| Ball Park | Road map | Niche[s] | Flexibility | Prototype |
| Relevance | Portal | BULLSHIT BINGO (free square) | Popup | Time to Market |
| Discovery | Drop the Ball | High-Level | Non-Traditional Management | Robust |
| Double down | That being said / Having said that | Braindump | Timeline(s) | Virtual / Virtualization |
| Road map | Agenda | Diversity | Laser-focused | Differentiation |
| Re-engagement | Application Service Provider (ASP) | High-Level | Convergent | Eyeballs |
| Out of the [Box | Loop] | Compelling | BULLSHIT BINGO (free square) | Best Practice | Sticky-ness |
| Game Plan | Business Opportunity | Best of Breed | Portal | Integration |
| Fault Tolerant | Segment | Project | Mind Share | Market Leader |