| Time to Market | Conversation | Milestone | Vision statement | Experiences |
| Total Cost of Ownership (TCO) | Fault Tolerant | E-business | Off the Shelf | Strategy |
| Segment | Agenda | BULLSHIT BINGO (free square) | Communication | Personalization |
| Elevator pitch | Heavy lifting | Landing Page[s] | Restructuring | Touch Base |
| In a Nutshell | Grow | Tasked | Top down | Mind Share |
| Drill Down | Herding Cats | Core Competency / Core Competencies | Brain Storm / Mind Shower | Scenario[s] |
| Partner | Laser-focused | Value | Deadlines | Control Group |
| Go Live | Restructuring | BULLSHIT BINGO (free square) | Prioritized | Hardball |
| Strategize | Performance | Focused | Collaborate / Collaboration | Differentiation |
| Game Plan | Communication | Drink the Kool-Aid | Customer Oriented | Raising the Bar |