| Turnkey | Initial Assessment | Metrics | Elephant in the room | Eyeballs |
| Off-line | Metadata | Ramp Up | Target Audience | Upside |
| Go Public | Performance | BULLSHIT BINGO (free square) | Deadlines | Cutting Edge |
| Virtual / Virtualization | Market Window | Reswizzle | Differentiation | Segment |
| Acquisition | Collaborate / Collaboration | Burn rate | Vision statement | Core Competency / Core Competencies |
| E-business | Workflow | Non-Traditional Management | Brand[ing] | Benefit analysis |
| Ecosystem | Promotion | Cross Sell | Goal[s] | Fast Track |
| Vision statement | Strategic | BULLSHIT BINGO (free square) | Conversion | Re-engagement |
| Client Focus[ed] | Pipeline | Action Item / Action It | Asset[s] | Turnkey |
| Heads up | Reuse / Reusability | Green | Multitask[ing] | Legacy |