| Basically | Portfolio | Policy[ies] | Core Competency / Core Competencies | Non-Traditional Management |
| Band-aid | Proactive | Search Engine Optimization | Aggregate | Prioritized |
| Level Set | Vertical Market | BULLSHIT BINGO (free square) | Business Plan | Raising the Bar |
| Touch Base | Ramp Up | Best of Breed | Call to Action | Integration |
| Value | Customer Centric | Differentiation | Run the Numbers | Functionality |
| Reuse / Reusability | E-commerce | Utilize | Innovation / Innovated | Touch Base |
| No-Brainer | Impact[ful] | Total Cost of Ownership (TCO) | User Friendly | Go Public |
| Automated | Reactivation | BULLSHIT BINGO (free square) | Hardball | Monoply |
| Up-Sell | Legacy | Deploy | Workflow | Emerging markets |
| Reconfigure | Customer Service | Optimization | Gap Analysis | Double down |