| Search Engine Optimization | Scale | Milestone | Reuse / Reusability | Virtual / Virtualization |
| Conversion | Elephant in the room | Run it up the flagpole | Double down | Landing Page[s] |
| Buzz | Competitive | BULLSHIT BINGO (free square) | Re-engagement | Front Lines |
| Benefit analysis | Out of the [Box | Loop] | Objectives | Omnichannel / Cross Channel | Personalization |
| Cascade Graph | Viral | Back-end | Partner | Communication |
| On Board | Buzz | Strategy | Deliverable[s] | Cadence Call |
| Gap Analysis | Ecosystem | Content Management | Reach out | Process |
| Client Focus[ed] | Dashboard | BULLSHIT BINGO (free square) | Web 2.0 / 3.0 | Team Building |
| Scale | Patent | Green | Basically | Fast Track |
| Action Item / Action It | Run the Numbers | Followup | Turnkey | Total Quality [or] Quality Driven |