| No-Brainer | Wow Factor | Off Site Meeting | Discovery | Deliverable[s] |
| Top down | Laser-focused | Search Engine Optimization | Team Player | Re-engagement |
| Advantage | Dashboard | BULLSHIT BINGO (free square) | Ball Park | Raising the Bar |
| Performance | Total Cost of Ownership (TCO) | Guidance | Opportunity | Reinvigorate |
| Big Picture | Issues | Reach out | Brand[ing] | Mindset |
| Non-Traditional Management | Mind Share | Out Source | Challenge[s] | Retention |
| Process | Scale | Client Focus[ed] | Brain Storm / Mind Shower | Application Service Provider (ASP) |
| Policy[ies] | Off Site Meeting | BULLSHIT BINGO (free square) | Marketing / Promotional Collateral | Emerging markets |
| Open Source | Brand[ing] | Seamless | Viral | Key Factor / Words |
| Conversation | Total Cost of Ownership (TCO) | Critical Path / Issue | Workflow | Technologies |