| Resource[s] | Moving/Going Forward | Go to market | Robust | Scope |
| Customer Relationship Management (CRM) | Walk the Talk | Skill set(s) | Conversion | Web 2.0 / 3.0 |
| Total Cost of Ownership (TCO) | Omnichannel / Cross Channel | BULLSHIT BINGO (free square) | Scenario[s] | Network[ing] |
| Up-Sell | Solution(s) | Heads up | Metadata | Multitask[ing] |
| Empower[ment] | Drop the Ball | On Board | Market Leader | Grow |
| Walk the Talk | Promotion | Deploy | Flexibility | E-business |
| Up-Sell | Phase | Vertical Market | Re-engagement | Benchmark |
| Time to Market | Deadlines | BULLSHIT BINGO (free square) | Customer Centric | Double down |
| Offline | Target Audience | Downsize | Cost | Level Set |
| Brand[ing] | Client Focus[ed] | Best Practice | Drop the Ball | Reach out |