| Demographic | Aggregate | Initial Assessment | One to one | End to end |
| Due dilligence | Cross Sell | Convergent | Downsize | Best Practice |
| Scale | Knowledge Transfer | BULLSHIT BINGO (free square) | Band-aid | That being said / Having said that |
| Off the Shelf | Paradigm | Flexibility | Brain Storm / Mind Shower | Proactive |
| Engage | Phase | ETA | Opportunity | Ecosystem |
| Retention | Performance | Braindump | Heads up | On Board |
| Backward Compatible | One Stop Shop | Landing Page[s] | Statement of Work (SOW) | Proactive |
| Acquisition | Back to the drawing board | BULLSHIT BINGO (free square) | Innovation / Innovated | Advantage |
| Circle the wagons | Target Audience | Cross Sell | Ball Park | Team Building |
| Tailwind[s] | Ownership | Skill set(s) | Low-Hanging Fruit | Quick win |