| Discovery | Prioritized | Go Public | Compelling | Win-win |
| Reswizzle | Offline | B2B | Go Live | Differentiation |
| Elephant in the room | Target Audience | BULLSHIT BINGO (free square) | Soup to nuts 24/7 | Top down |
| On the back end | Opportunity | Return on Investment (ROI) | Vision statement | Functionality |
| Aggregate | Empower[ment] | Green | On Board | Touchpoints |
| Service Oriented | Deadlines | Raising the Bar | Out of the [Box | Loop] | Workflow |
| Agnostic | Cutting Edge | Circle the wagons | Cross Sell | Scenario[s] |
| Revenue | Customer Oriented | BULLSHIT BINGO (free square) | Road map | Reinvigorate |
| Critical Path / Issue | Sustainable / Sustainability | Go to market | Offline | Action Item / Action It |
| Heavy lifting | Deploy | Backward Compatible | Granular | Elephant in the room |