| Revenue | Streamline | No-Brainer | Sales Driven | Top down |
| Objectives | Hardball | Customer Facing | Search Engine Optimization | Vertical Market |
| At the end of the day | Tailwind[s] | BULLSHIT BINGO (free square) | Cutting Edge | Focused |
| Web 2.0 / 3.0 | Target Audience | Run it up the flagpole | Circle the wagons | Touch Base |
| Call to Action | Workflow | Deploy | Sustainable / Sustainability | Reach out |
| Relevance | Revenue | E-commerce | Circle Back | Followup |
| Cascade Graph | Big Picture | Transformative | Acquisition | Raising the Bar |
| Issues | Elephant in the room | BULLSHIT BINGO (free square) | Low-Hanging Fruit | Focused |
| Paradigm | Due dilligence | Strategize | Opportunity | Target Audience |
| Traction | Viral | Benchmark | Out of the [Box | Loop] | Total Quality [or] Quality Driven |