| Innovation / Innovated | Optimization | Metrics | Fast Track | Due dilligence |
| Niche[s] | Experiences | Benefit analysis | Off Site Meeting | Proactive |
| Reverse Engineer | Turnkey | BULLSHIT BINGO (free square) | Mindset | Road map |
| Aggregate | Gap Analysis | Portal | Popup | Bottom Line |
| Upside | Ramp Up | Automated | Metadata | Cadence Call |
| Heavy lifting | Band-aid | Content Management | Workflow | Granular |
| On Board | E-business | Mission Critical | Non-Traditional Management | Customer Relationship Management (CRM) |
| Elephant in the room | Metadata | BULLSHIT BINGO (free square) | Elevator pitch | Offline |
| Partner | Off Site Meeting | Proactive | Viral | Exposure |
| Turnkey | Target Audience | Backward Compatible | Deliverable[s] | Challenge[s] |