| Vertical Market | Guidance | Braindump | Up to speed | Prioritized |
| Scale | Tasked | Ramp Up | Sustainable / Sustainability | Control Group |
| Reach out | Utilize | BULLSHIT BINGO (free square) | Landing Page[s] | Mindset |
| Growth | Grow | Lean In | User Friendly | Cross Sell |
| Out of the [Box | Loop] | Dynamic | Profit[ability] | In a Nutshell | Benefit analysis |
| One Stop Shop | Revenue | At the end of the day | Key Factor / Words | Policy[ies] |
| Re-engagement | Service Oriented | That being said / Having said that | Google Juice | Run it up the flagpole |
| Process | Bottom up | BULLSHIT BINGO (free square) | Quick win | Statement of Work (SOW) |
| B2B | Low-Hanging Fruit | Lead The Field / Occupy The Field | Technologies | Partner |
| Laser-focused | Web 2.0 / 3.0 | First to market | Targeted | 30,000 foot view |