| Application Service Provider (ASP) | Content Management | Grow | Reinvigorate | Key Factor / Words |
| Conversion | Issues | Herding Cats | Market Leader | Niche[s] |
| On the back end | Level Set | BULLSHIT BINGO (free square) | Downsize | Ball Park |
| Wow Factor | Tasked | Go Live | Customer Centric | Relevance |
| Backward Compatible | Control Group | Convergent | Cost | Best Practice |
| Knowledge Base | Monetize | Backward Compatible | Basically | Technologies |
| Functionality | Mind Share | Reconfigure | Benchmark | Leadership |
| Offline | Action Item / Action It | BULLSHIT BINGO (free square) | Off the Shelf | Double down |
| Return on Investment (ROI) | Cascade Graph | Reach out | Expectations | Data Driven |
| Search Engine Optimization | Off-line | Control Group | Gap Analysis | Negotiated |