| Policy[ies] | Virtual / Virtualization | Customer Relationship Management (CRM) | Backward Compatible | Engage |
| Customer Oriented | Business Opportunity | Synergy / Synergies | Customer Service | Reconfigure |
| Re-engagement | Downsize | BULLSHIT BINGO (free square) | Objectives | Secret sauce |
| Strategic | Dashboard | Return on Investment (ROI) | Niche[s] | Focused |
| Deadlines | Mission Critical | Benefit analysis | Workflow | Moving/Going Forward |
| Niche[s] | Cost | Capacity | Conversation | Goal oriented |
| Initial Assessment | Control Group | Drop the Ball | Back to the drawing board | Workflow |
| Guidance | Asset[s] | BULLSHIT BINGO (free square) | Skill set(s) | Deliverable[s] |
| Agenda | Best Practice | Total Quality [or] Quality Driven | Transformative | Top down |
| Green | Time to Market | Followup | Patent | Segment |