| In a Nutshell | Dashboard | Solution(s) | Low-Hanging Fruit | Goal oriented |
| Agnostic | Vision statement | Omnichannel / Cross Channel | Segment | Heavy lifting |
| Business Opportunity | Sustainable / Sustainability | BULLSHIT BINGO (free square) | Circle the wagons | Fault Tolerant |
| Success | Go Live | Relevance | Granular | A-B Testing |
| Metrics | Band-aid | Team Player | Key Factor / Words | Bottom up |
| Elevator pitch | Braindump | Opportunity | Gap Analysis | On Board |
| Seamless | Double down | Portal | Diversity | Customer Facing |
| Cascade Graph | Competitive | BULLSHIT BINGO (free square) | Sustainable / Sustainability | Expectations |
| Emerging markets | At the end of the day | Sales Driven | Performance | Bottom up |
| Big Picture | Guidance | Circle the wagons | Customer Centric | Touch Base |