| Double down | Advantage | Basically | Process | Secret sauce |
| Sustainable / Sustainability | Off Site Meeting | Leverage | Resource[s] | Agnostic |
| Prototype | Acquisition | BULLSHIT BINGO (free square) | Reinvigorate | Technologies |
| Emerging markets | Drill Down | Cascade Graph | Paradigm | Center of Excellence |
| Omnichannel / Cross Channel | ETA | Workflow | Circle the wagons |
| Revenue | Win-win | Customer Facing | Circle the wagons | Measurement |
| Hardball | Transformative | Multitask[ing] | Target Audience | Center of Excellence |
| That being said / Having said that | Best Practice | BULLSHIT BINGO (free square) | Off-line | Run the Numbers |
| Bottom Line | Functionality | Drink the Kool-Aid | Phase | Herding Cats |
| Ecosystem | Brand[ing] | Personalization | Empower[ment] | Process |