| Touch Base | Laser-focused | Optimization | Ball Park | Integration |
| Strategic | That being said / Having said that | Multitask[ing] | Bottom up | Back to the drawing board |
| Connectivity | Reverse Engineer | BULLSHIT BINGO (free square) | Value | Run it up the flagpole |
| Mission Critical | Synergy / Synergies | Exposure | Walk the Talk | Growth |
| Guidance | Reach out | E-commerce | Brain Storm / Mind Shower | Backward Compatible |
| Proactive | Circle the wagons | Knowledge Base | Omnichannel / Cross Channel | Metadata |
| Search Engine Optimization | Ownership | Eyeballs | Out Source | Collaborate / Collaboration |
| Key Factor / Words | Customer Relationship Management (CRM) | BULLSHIT BINGO (free square) | Focused | Granular |
| Objectives | Brain Storm / Mind Shower | Content Management | Laser-focused | Success |
| Touchpoints | Drill Down | Virtual / Virtualization | Low-Hanging Fruit | Mission Critical |