| Proactive | Project | Engage | Growth | Business Plan |
| Solution(s) | Robust | Quick win | One to one | Scale |
| Lean In | Patent | BULLSHIT BINGO (free square) | Empower[ment] | Ball Park |
| Issues | Market Window | Advantage | Heads up | Cadence Call |
| Niche[s] | Mindset | Game Plan | Paradigm | Gap Analysis |
| One Stop Shop | Exposure | Best Practice | Facilitate | Double down |
| Deploy | Experiences | Demographic | Process | Sales Driven |
| Ramp Up | Agnostic | BULLSHIT BINGO (free square) | One to one | Quick win |
| Negotiated | Automated | Upside | Reinvigorate | Reverse Engineer |
| Mindset | Total Quality [or] Quality Driven | Target Audience | Band-aid | Application Service Provider (ASP) |