| Touchpoints | Touch Base | Customer Facing | Sales Driven | Heavy lifting |
| Ownership | Portfolio | Team Player | Relevance | Core Competency / Core Competencies |
| Advantage | Ecosystem | BULLSHIT BINGO (free square) | Strategize | Lead The Field / Occupy The Field |
| Focused | Phase | Walk the Talk | Statement of Work (SOW) | Red Flag |
| Reach out | Experiences | Network[ing] | Workshop | Out Source |
| Benefit analysis | Profit[ability] | Success | Revenue | Network[ing] |
| B2B | Asset[s] | Level Set | Diversity | Reinvent[ing] the wheel |
| Circle the wagons | Proactive | BULLSHIT BINGO (free square) | Run the Numbers | Metrics |
| Deploy | Value | Cross Sell | Time to Market | Innovation / Innovated |
| Non-Traditional Management | Lead The Field / Occupy The Field | Total Quality [or] Quality Driven | Monoply | Vertical Market |