| Road map | Streamline | Customer Relationship Management (CRM) | Dashboard | Pipeline |
| Offline | E-tailers | At the end of the day | Pushback | Market Window |
| Value | Exposure | BULLSHIT BINGO (free square) | Back-end | On The Same Page |
| Fast Track | Reach out | Touchpoints | Customer Facing | Business Opportunity |
| Dynamic | Innovation / Innovated | On the back end | Statement of Work (SOW) | Prioritized |
| Heavy lifting | Policy[ies] | Experiences | Statement of Work (SOW) | Dashboard |
| Traction | Facilitate | Open Source | Deadlines | Out Source |
| Granular | Synergy / Synergies | BULLSHIT BINGO (free square) | Critical Path / Issue | Data Driven |
| Elevator pitch | Reconfigure | Engage | Total Cost of Ownership (TCO) | Patent |
| Upside | Team Building | Metadata | Conversion | Business Opportunity |