| Streamline | Cross Sell | Reverse Engineer | Advantage | Dashboard |
| Top down | Project | Action Item / Action It | Grow | Offline |
| Landing Page[s] | Network[ing] | BULLSHIT BINGO (free square) | Segment | Capacity |
| Strategize | Sustainable / Sustainability | Policy[ies] | Data Mining | Benchmark |
| Conversation | Walk the Talk | Ramp Up | Mission Critical | Go Live |
| Connectivity | Relevance | Customer Oriented | Segment | Team Building |
| Network[ing] | Facilitate | Timeline(s) | Streamline | Search Engine Optimization |
| Cutting Edge | Double down | BULLSHIT BINGO (free square) | Legacy | Herding Cats |
| Leadership | Heavy lifting | Asset[s] | Open Source | Customer Facing |
| Eyeballs | Total Cost of Ownership (TCO) | Communication | Prototype | Skill set(s) |