| Statement of Work (SOW) | Brain Storm / Mind Shower | Traction | Target Audience | Fast Track |
| Customer Centric | Ramp Up | Capacity | Paradigm | Revenue |
| Touchpoints | Strategic | BULLSHIT BINGO (free square) | Success | Workshop |
| Transformative | Control Group | Call to Action | Scope | Road map |
| Buzz | Relevance | B2B | Benchmark | Business Plan |
| Technologies | Mind Share | Discovery | Think Outside the Box | Due dilligence |
| Measurement | Offline | Value | Ownership | Out of the [Box | Loop] |
| 30,000 foot view | Benefit analysis | BULLSHIT BINGO (free square) | Network[ing] | Fast Track |
| Portal | Customer Oriented | ETA | Leverage | Open Source |
| Differentiation | Scale | Sustainable / Sustainability | Data Driven | E-business |