| Up-Sell | Empower[ment] | Deploy | Touch Base | |
| Reactivation | Quick win | Automated | Measurement | Innovation / Innovated |
| Tasked | Prototype | BULLSHIT BINGO (free square) | Functionality | Go Public |
| Transformative | Team Building | Drill Down | On The Same Page | Raising the Bar |
| Challenge[s] | Knowledge Base | Laser-focused | Synergy / Synergies | Leadership |
| Off the Shelf | Mindset | Aggregate | Relevance | Revenue |
| Reinvigorate | Communication | Elevator pitch | Targeted | Knowledge Base |
| Quick win | Reverse Engineer | BULLSHIT BINGO (free square) | Granular | Conversion |
| Popup | Lean In | Cutting Edge | No-Brainer | Back to the drawing board |
| Benefit analysis | Flexibility | Prototype | One to one | Convergent |