| Low-Hanging Fruit | Emerging markets | Virtual / Virtualization | End to end | Pushback |
| Off Site Meeting | Popup | Critical Path / Issue | Team Player | Targeted |
| High-Level | Solution(s) | BULLSHIT BINGO (free square) | Reinvigorate | Scale |
| Real-Time | Knowledge Base | Performance | Retention | Differentiation |
| Off-line | Level Set | Touchpoints | Burn rate | Laser-focused |
| On the back end | Fast Track | End to end | Critical Path / Issue | Discovery |
| Top down | Grow | Target Audience | Reverse Engineer | Strategize |
| Fault Tolerant | Connectivity | BULLSHIT BINGO (free square) | Portal | Communication |
| Negotiated | Deadlines | User Friendly | Competitive | Team Player |
| Application Service Provider (ASP) | Omnichannel / Cross Channel | Landing Page[s] | Measurement | Service Oriented |