| Performance | Elephant in the room | Synergy / Synergies | Benchmark | Deliverable[s] |
| Value | Strategy | Wow Factor | Deadlines | Target Audience |
| Seamless | Team Player | BULLSHIT BINGO (free square) | Portfolio | Conversation |
| Experiences | Communication | Skill set(s) | Touchpoints | Deep dive |
| Scale | Goal oriented | Downsize | Collaborate / Collaboration | Drop the Ball |
| Lead The Field / Occupy The Field | Technologies | Core Competency / Core Competencies | Service Oriented | One Stop Shop |
| Ramp Up | Quick win | Total Quality [or] Quality Driven | Virtual / Virtualization | Marketing / Promotional Collateral |
| Revisit | Walk the Talk | BULLSHIT BINGO (free square) | Negotiated | Go Public |
| Flexibility | Process | Metrics | Emerging markets | Empower[ment] |
| Laser-focused | End to end | Top down | Cutting Edge | Perspective |