| 30,000 foot view | Total Cost of Ownership (TCO) | Partner | Profit[ability] | Big Picture |
| Capacity | Issues | Control Group | Segment | Web 2.0 / 3.0 |
| Traction | Network[ing] | BULLSHIT BINGO (free square) | Milestone | Google Juice |
| Pipeline | Gap Analysis | Circle Back | Sticky-ness | Strategy |
| Personalization | Targeted | Metadata | Out Source | Functionality |
| Action Item / Action It | Agenda | In a Nutshell | Herding Cats | Strategize |
| Metadata | Capacity | Scope | Red Flag | Gap Analysis |
| Technologies | Impact[ful] | BULLSHIT BINGO (free square) | User Friendly | Heads up |
| Fault Tolerant | Revisit | Reactivation | Strategic | Bottom up |
| Innovation / Innovated | Customer Service | Buzz | Flexibility | Data Driven |