| Proactive | Elevator pitch | Reactivation | Customer Relationship Management (CRM) | Traction |
| Measurement | Lead The Field / Occupy The Field | Re-engagement | Red Flag | Pipeline |
| Critical Path / Issue | Success | BULLSHIT BINGO (free square) | Control Group | Sustainable / Sustainability |
| Virtual / Virtualization | Ramp Up | Go Live | Back-end | On Board |
| Upside | Transformative | Basically | Action Item / Action It | Team Building |
| Workshop | Buzz | Out Source | Target Audience | Burn rate |
| Sticky-ness | 30,000 foot view | Brand[ing] | Fast Track | Monoply |
| Scale | Reinvigorate | BULLSHIT BINGO (free square) | Emerging markets | One Stop Shop |
| Pushback | Leadership | Back-end | Conversation | Critical Path / Issue |
| Open Source | Performance | Sales Driven | Conversion | Laser-focused |