| User Friendly | Real-Time | Policy[ies] | Compelling | Conversion |
| Facilitate | Circle the wagons | Application Service Provider (ASP) | Core Competency / Core Competencies | Sales Driven |
| Upside | Traction | BULLSHIT BINGO (free square) | Growth | Off Site Meeting |
| Followup | Timeline(s) | Diversity | Exposure | Downsize |
| A-B Testing | Best of Breed | Restructuring | Vertical Market | Profit[ability] |
| Client Focus[ed] | Benefit analysis | Reach out | Mission Critical | Elephant in the room |
| Leadership | Granular | Dynamic | Promotion | Strategy |
| Low-Hanging Fruit | Robust | BULLSHIT BINGO (free square) | Timeline(s) | Road map |
| Back to the drawing board | Marketing / Promotional Collateral | Vision statement | Front Lines | Revenue |
| Prototype | Prioritized | Transformative | Emerging markets | Target Audience |