| Eyeballs | Revenue | Utilize | Band-aid | Niche[s] |
| Ball Park | Measurement | Profit[ability] | Fast Track | Vertical Market |
| Empower[ment] | Mind Share | BULLSHIT BINGO (free square) | Demographic | Open Source |
| Legacy | Patent | Run it up the flagpole | Traction | Herding Cats |
| Pipeline | Basically | High-Level | Policy[ies] | Dynamic |
| Go to market | Solution(s) | Content Management | Vision statement | Drop the Ball |
| Ownership | Monetize | Raising the Bar | Basically | Quick win |
| Differentiation | Knowledge Transfer | BULLSHIT BINGO (free square) | Level Set | Asset[s] |
| At the end of the day | Strategy | Phase | Granular | Ecosystem |
| Tasked | Cascade Graph | Initial Assessment | Success | Agnostic |