| Virtual / Virtualization | Service Oriented | Google Juice | Offline | Wow Factor |
| Monoply | Buzz | Sticky-ness | Paradigm | Connectivity |
| Restructuring | Hardball | BULLSHIT BINGO (free square) | Pushback | Synergy / Synergies |
| Competitive | Sales Driven | One to one | Issues | Focused |
| Agnostic | Best Practice | Benefit analysis | Action Item / Action It | Top Of The Game |
| Customer Oriented | Impact[ful] | Best Practice | Business Plan | Sticky-ness |
| Center of Excellence | Buzz | Open Source | Braindump | Tasked |
| Promotion | Reverse Engineer | BULLSHIT BINGO (free square) | Team Player | Level Set |
| Automated | Conversation | Demographic | Lean In | Traction |
| Benchmark | Critical Path / Issue | Level Playing Field | On the back end | Ramp Up |