| Streamline | Heavy lifting | Mind Share | Integration | Relevance |
| Circle Back | Best of Breed | Personalization | Content Management | Laser-focused |
| Reverse Engineer | Action Item / Action It | BULLSHIT BINGO (free square) | Aggregate | Total Quality [or] Quality Driven |
| Robust | Milestone | Omnichannel / Cross Channel | Low-Hanging Fruit | Sticky-ness |
| Data Mining | Automated | End to end | On the back end | Green |
| User Friendly | Application Service Provider (ASP) | Conversion | Success | Retention |
| Offline | Level Set | High-Level | Deadlines | Content Management |
| Leverage | Paradigm | BULLSHIT BINGO (free square) | Core Competency / Core Competencies | Total Quality [or] Quality Driven |
| Ecosystem | Secret sauce | Ball Park | Drop the Ball | Cutting Edge |
| Grow | Client Focus[ed] | Turnkey | Brand[ing] | Robust |