| Automated | Asset[s] | Expectations | Relevance | Web 2.0 / 3.0 |
| Revenue | Targeted | Sustainable | Return on Investment (ROI) | Circle the wagons |
| Optimization | Portfolio | BULLSHIT BINGO (free square) | Proactive | Promotion |
| Reverse Engineer | B2B | Multitask[ing] | Hardball | Communication |
| Diversity | Reswizzle | Application Service Provider (ASP) | Sticky-ness | Mission Critical |
| Functionality | Laser-focused | Search Engine Optimization | Circle the wagons | Objectives |
| 30,000 foot view | Segment | Customer Service | Offline | Prototype |
| Compelling | Solution(s) | BULLSHIT BINGO (free square) | Scale | Retention |
| Non-Traditional Management | Ecosystem | Innovation / Innovated | Negotiated | B2B |
| Promotion | Out of the [Box | Loop] | Collaborate / Collaboration | Competitive | Client Focus[ed] |