| Upside | User Friendly | Benefit analysis | Strategic | Multitask[ing] |
| Reconfigure | Quick win | ETA | Engage | Optimization |
| Acquisition | Impact[ful] | BULLSHIT BINGO (free square) | Innovation / Innovated | High-Level |
| One to one | Reuse / Reusability | Application Service Provider (ASP) | Front Lines | Up to speed |
| Pipeline | End to end | Reactivation | Advantage | Personalization |
| On the back end | Granular | Mind Share | Engage | Resource[s] |
| E-commerce | Off the Shelf | Back to the drawing board | Buzz | Relevance |
| Team Player | Brain Storm / Mind Shower | BULLSHIT BINGO (free square) | Backward Compatible | Innovation / Innovated |
| Basically | Differentiation | End to end | Circle the wagons | Empower[ment] |
| Personalization | Double down | Optimization | Utilize | Soup to nuts 24/7 |