| Success | Critical Path / Issue | Open Source | Measurement | Circle the wagons |
| That being said / Having said that | Reverse Engineer | Deadlines | Laser-focused | Elephant in the room |
| Timeline(s) | Exposure | BULLSHIT BINGO (free square) | Market Leader | Portfolio |
| Functionality | Go Public | Market Window | Integration | Sustainable |
| Core Competency / Core Competencies | Transformative | Run the Numbers | Project | Burn rate |
| Out of the [Box | Loop] | Policy[ies] | Bottom up | Cutting Edge | Resource[s] |
| Off the Shelf | Experiences | Soup to nuts 24/7 | Ownership | Eyeballs |
| Reinvigorate | Issues | BULLSHIT BINGO (free square) | Gap Analysis | Game Plan |
| Hardball | Network[ing] | Content Management | On the back end | Touch Base |
| Revenue | Return on Investment (ROI) | Aggregate | Legacy | Pushback |