| Circle the wagons | Agnostic | Promotion | Followup | Market Window |
| Service Oriented | Ball Park | Go Public | Perspective | Buzz |
| Re-engagement | Herding Cats | BULLSHIT BINGO (free square) | Big Picture | Return on Investment (ROI) |
| Expectations | Functionality | Streamline | Reach out | Challenge[s] |
| Deadlines | Strategize | Out Source | Collaborate / Collaboration | Back-end |
| Downsize | Differentiation | Knowledge Transfer | Off-line | Omnichannel / Cross Channel |
| Drill Down | Tasked | Innovation / Innovated | One to one | Brain Storm / Mind Shower |
| Viral | Back-end | BULLSHIT BINGO (free square) | Diversity | Scenario[s] |
| Targeted | Core Competency / Core Competencies | Convergent | Call to Action | Top Of The Game |
| Bandwidth | New Economy | Monoply | Reuse / Reusability | Opportunity |