| Wow Factor | Objectives | Legacy | Level Set | Challenge[s] |
| Flexibility | Empower[ment] | Personalization | Scope | Asset[s] |
| Eyeballs | Action Item / Action It | BULLSHIT BINGO (free square) | Virtual / Virtualization | Top down |
| Reuse / Reusability | Cadence Call | Web 2.0 / 3.0 | Strategy | Control Group |
| Business Opportunity | Facilitate | Offline | Customer Service | Tasked |
| Capacity | Out of the [Box | Loop] | Customer Centric | Basically | Engage |
| Center of Excellence | Phase | Issues | Impact[ful] | Drill Down |
| Up-Sell | Focused | BULLSHIT BINGO (free square) | Core Competency / Core Competencies | Best Practice |
| Legacy | Integration | Reinvigorate | Initial Assessment | Revisit |
| Strategic | Go to market | Success | Re-engagement | Turnkey |