| Innovation / Innovated | Value | Dynamic | Flexibility | E-commerce |
| Gap Analysis | Retention | Core Competency / Core Competencies | Engage | Etched in Stone |
| Patent | Search Engine Optimization | BULLSHIT BINGO (free square) | Connectivity | Reactivation |
| Brain Storm / Mind Shower | Segment | Monetize | Mind Share | Collaborate / Collaboration |
| Robust | Cadence Call | Scale | Braindump | High-Level |
| Functionality | Business Opportunity | On The Same Page | Knowledge Base | Transformative |
| Strategize | Hardball | Fast Track | Cost | Off-line |
| Intellectual Property | Leverage | BULLSHIT BINGO (free square) | Tailwind[s] | B2B |
| Impact[ful] | Reinvent[ing] the wheel | Seamless | Braindump | Multitask[ing] |
| Double down | Brain Storm / Mind Shower | Competitive | Data Mining | E-tailers |