| Moving/Going Forward | Laser-focused | Personalization | On The Same Page | Project |
| Target Audience | Ramp Up | Performance | Up-Sell | In a Nutshell |
| Go Public | Competitive | BULLSHIT BINGO (free square) | At the end of the day | Run the Numbers |
| Fast Track | Front Lines | Traction | Initial Assessment | Scenario[s] |
| Retention | Communication | Objectives | Pipeline | Asset[s] |
| Sticky-ness | Lead The Field / Occupy The Field | First to market | Niche[s] | Differentiation |
| That being said / Having said that | Team Building | Marketing / Promotional Collateral | Utilize | Scale |
| Sustainable / Sustainability | Legacy | BULLSHIT BINGO (free square) | Ownership | Conversation |
| Granular | Etched in Stone | Revisit | Relevance | High-Level |
| Strategize | Real-Time | Personalization | Secret sauce | Focused |