| Monoply | Functionality | Retention | Policy[ies] | Hardball |
| Perspective | Road map | Eyeballs | Front Lines | Tailwind[s] |
| Level Set | Exposure | BULLSHIT BINGO (free square) | Sustainable | Deliverable[s] |
| Skill set(s) | Value | Legacy | Leverage | That being said / Having said that |
| Transformative | Win-win | Circle the wagons | Objectives | Return on Investment (ROI) |
| Agnostic | E-tailers | Think Outside the Box | Cadence Call | Content Management |
| Cross Sell | Phase | Resource[s] | Opportunity | Differentiation |
| Ecosystem | Sticky-ness | BULLSHIT BINGO (free square) | Reinvigorate | Scenario[s] |
| Market Leader | Deep dive | Proactive | Transformative | Quick win |
| Google Juice | Network[ing] | Mindset | Business Opportunity | Band-aid |