| Strategize | Monetize | Drop the Ball | Aggregate | Sales Driven |
| Leadership | Soup to nuts 24/7 | Level Playing Field | Workflow | Team Player |
| Ownership | Customer Facing | BULLSHIT BINGO (free square) | Sustainable / Sustainability | Innovation / Innovated |
| Pipeline | Viral | Front Lines | Lean In | Herding Cats |
| Diversity | Success | Cadence Call | Go to market | Reinvigorate |
| End to end | Statement of Work (SOW) | Relevance | Partner | Acquisition |
| Critical Path / Issue | Lead The Field / Occupy The Field | Target Audience | Service Oriented | Touch Base |
| Cross Sell | Patent | BULLSHIT BINGO (free square) | One Stop Shop | Market Leader |
| Game Plan | Heavy lifting | Transformative | Strategic | |
| Off Site Meeting | Customer Oriented | First to market | Burn rate | Experiences |