| Vertical Market | Phase | Growth | Brain Storm / Mind Shower | Bottom Line |
| Measurement | Target Audience | Multitask[ing] | Laser-focused | Performance |
| Viral | Deploy | BULLSHIT BINGO (free square) | One Stop Shop | Cascade Graph |
| Scale | Relevance | Strategize | Network[ing] | Leadership |
| Reinvent[ing] the wheel | Focused | Compelling | Convergent | Heads up |
| Virtual / Virtualization | Time to Market | Market Leader | Personalization | Prototype |
| Patent | Braindump | Game Plan | Milestone | Deploy |
| Facilitate | Road map | BULLSHIT BINGO (free square) | Cost | Pipeline |
| Flexibility | Workshop | Vertical Market | High-Level | Application Service Provider (ASP) |
| Diversity | User Friendly | Benefit analysis | Acquisition | Resource[s] |