| Tasked | Market Window | Road map | Omnichannel / Cross Channel | Targeted |
| Best Practice | Niche[s] | Monoply | Wow Factor | On The Same Page |
| Experiences | BULLSHIT BINGO (free square) | Touch Base | Mindset | |
| Impact[ful] | Benefit analysis | Network[ing] | Agnostic | Off Site Meeting |
| Content Management | Connectivity | Game Plan | Herding Cats | Fast Track |
| Performance | Impact[ful] | Portfolio | Basically | Value |
| Reach out | Vertical Market | Data Driven | Leverage | Brand[ing] |
| Total Cost of Ownership (TCO) | Collaborate / Collaboration | BULLSHIT BINGO (free square) | Initial Assessment | Diversity |
| Utilize | Knowledge Base | Cost | Fault Tolerant | Market Window |
| Brain Storm / Mind Shower | Focused | E-tailers | Intellectual Property | Marketing / Promotional Collateral |