| Strategize | Vertical Market | Gap Analysis | Heads up | Network[ing] |
| Landing Page[s] | Marketing / Promotional Collateral | Deep dive | Revisit | Content Management |
| Compelling | Strategic | BULLSHIT BINGO (free square) | Agenda | Drill Down |
| Band-aid | Robust | Facilitate | Up to speed | Front Lines |
| Prototype | Team Building | Negotiated | Retention | Reswizzle |
| Lead The Field / Occupy The Field | On the back end | Target Audience | Expectations | Cutting Edge |
| Soup to nuts 24/7 | Deploy | One to one | Scenario[s] | Deep dive |
| Road map | Policy[ies] | BULLSHIT BINGO (free square) | High-Level | Granular |
| Reswizzle | Band-aid | Run it up the flagpole | On Board | Benefit analysis |
| Customer Centric | Drop the Ball | Aggregate | Call to Action | Goal[s] |