| Best of Breed | Milestone | E-business | That being said / Having said that | Back to the drawing board |
| On Board | Demographic | Level Playing Field | Control Group | Timeline(s) |
| Low-Hanging Fruit | Opportunity | BULLSHIT BINGO (free square) | Web 2.0 / 3.0 | Bottom up |
| Agenda | Sticky-ness | First to market | Action Item / Action It | Knowledge Base |
| Customer Relationship Management (CRM) | On the back end | Deliverable[s] | Basically | Herding Cats |
| On the back end | Omnichannel / Cross Channel | Negotiated | Benefit analysis | Transformative |
| Communication | Marketing / Promotional Collateral | Secret sauce | Sales Driven | Double down |
| Scope | Metrics | BULLSHIT BINGO (free square) | Timeline(s) | Measurement |
| Target Audience | Customer Oriented | Goal[s] | Total Cost of Ownership (TCO) | Deep dive |
| Herding Cats | On The Same Page | Big Picture | Drill Down | Elevator pitch |