| Policy[ies] | Workflow | Targeted | Drink the Kool-Aid | Cross Sell |
| Think Outside the Box | Flexibility | Project | In a Nutshell | Compelling |
| Key Factor / Words | Core Competency / Core Competencies | BULLSHIT BINGO (free square) | Web 2.0 / 3.0 | Diversity |
| Out of the [Box | Loop] | Legacy | Customer Relationship Management (CRM) | Go to market | Backward Compatible |
| Success | Empower[ment] | Engage | Soup to nuts 24/7 | Prototype |
| Cadence Call | Deadlines | Customer Oriented | Granular | Optimization |
| Acquisition | Drop the Ball | Off-line | Relevance | Portal |
| Landing Page[s] | Workflow | BULLSHIT BINGO (free square) | Quick win | Key Factor / Words |
| Touch Base | Sustainable / Sustainability | Cost | Control Group | Performance |
| Cross Sell | Lean In | Dynamic | Touchpoints | Milestone |