| Out Source | Diversity | Reactivation | Compelling | Market Window |
| Ramp Up | Scenario[s] | Metadata | Impact[ful] | Elevator pitch |
| Drink the Kool-Aid | Laser-focused | BULLSHIT BINGO (free square) | Initial Assessment | Application Service Provider (ASP) |
| Google Juice | Off the Shelf | Downsize | Proactive | Knowledge Base |
| Popup | Mission Critical | Non-Traditional Management | Front Lines | Streamline |
| 30,000 foot view | Utilize | A-B Testing | Circle the wagons | Streamline |
| Guidance | Up-Sell | Innovation / Innovated | Total Cost of Ownership (TCO) | Acquisition |
| Perspective | Optimization | BULLSHIT BINGO (free square) | Reverse Engineer | Initial Assessment |
| Reach out | Collaborate / Collaboration | Sustainable / Sustainability | Google Juice | Quick win |
| Business Plan | Differentiation | Customer Relationship Management (CRM) | Laser-focused | Reuse / Reusability |