| On Board | Reinvigorate | Ball Park | Center of Excellence | Benefit analysis |
| Due dilligence | Technologies | On The Same Page | Statement of Work (SOW) | Run the Numbers |
| Opportunity | Market Leader | BULLSHIT BINGO (free square) | Connectivity | Circle the wagons |
| Business Opportunity | That being said / Having said that | Sticky-ness | Reach out | Go Public |
| Issues | Top Of The Game | Double down | At the end of the day | Compelling |
| Workflow | Promotion | Cutting Edge | Project | Conversation |
| Policy[ies] | Sales Driven | Revenue | Total Cost of Ownership (TCO) | Technologies |
| Upside | Control Group | BULLSHIT BINGO (free square) | Workshop | Revisit |
| Action Item / Action It | Acquisition | Benefit analysis | Issues | Think Outside the Box |
| Innovation / Innovated | Discovery | Drop the Ball | Web 2.0 / 3.0 | High-Level |