| Business Opportunity | Circle the wagons | Application Service Provider (ASP) | Red Flag | Popup |
| Key Factor / Words | Agenda | Total Cost of Ownership (TCO) | Deploy | Reinvigorate |
| Experiences | Etched in Stone | BULLSHIT BINGO (free square) | Automated | Reinvent[ing] the wheel |
| Front Lines | Deep dive | Ecosystem | First to market | Market Window |
| Technologies | Lean In | Back to the drawing board | Action Item / Action It | Bottom up |
| Web 2.0 / 3.0 | Reactivation | Back-end | Cadence Call | Eyeballs |
| Exposure | Retention | Leadership | Discovery | Flexibility |
| Off-line | Go to market | BULLSHIT BINGO (free square) | Workshop | Utilize |
| Personalization | Quick win | Service Oriented | Optimization | Circle the wagons |
| Milestone | Market Window | High-Level | Vertical Market | Best of Breed |