| Bottom Line | Process | Policy[ies] | Bottom up | Up to speed |
| E-tailers | Off-line | Success | Front Lines | Open Source |
| Content Management | Prioritized | BULLSHIT BINGO (free square) | Road map | Re-engagement |
| In a Nutshell | At the end of the day | Market Window | Search Engine Optimization | User Friendly |
| Vertical Market | Service Oriented | Out of the [Box | Loop] | Business Opportunity | Compelling |
| At the end of the day | Differentiation | Client Focus[ed] | Robust | Scale |
| Patent | Secret sauce | Pushback | Tailwind[s] | Eyeballs |
| Collaborate / Collaboration | Revenue | BULLSHIT BINGO (free square) | First to market | Conversation |
| Acquisition | Gap Analysis | Agnostic | Back to the drawing board | Sustainable |
| Go to market | Mindset | That being said / Having said that | 30,000 foot view | Restructuring |