| Agnostic | Data Mining | Patent | Hardball | Center of Excellence |
| Customer Oriented | Buzz | Wow Factor | Quick win | Synergy / Synergies |
| Network[ing] | Automated | BULLSHIT BINGO (free square) | Sales Driven | Out Source |
| Eyeballs | Scenario[s] | Performance | Capacity | Mind Share |
| ETA | Level Playing Field | Guidance | Collaborate / Collaboration | Timeline(s) |
| Transformative | Business Plan | Process | Tailwind[s] | Robust |
| Strategize | Scale | Guidance | Facilitate | Sticky-ness |
| New Economy | Back-end | BULLSHIT BINGO (free square) | Omnichannel / Cross Channel | Upside |
| Monoply | Secret sauce | User Friendly | Exposure | Automated |
| Go Public | Promotion | Wow Factor | Out of the [Box | Loop] | Brand[ing] |