| Profit[ability] | Back-end | Pipeline | Mission Critical | Omnichannel / Cross Channel |
| Landing Page[s] | Goal[s] | Experiences | Innovation / Innovated | End to end |
| Market Leader | Monoply | BULLSHIT BINGO (free square) | Data Mining | Go Live |
| Functionality | Reactivation | Skill set(s) | Moving/Going Forward | Brand[ing] |
| Laser-focused | Technologies | Differentiation | Timeline(s) | Time to Market |
| Partner | Reconfigure | Monetize | Cascade Graph | Deliverable[s] |
| First to market | That being said / Having said that | Cost | Diversity | Raising the Bar |
| Flexibility | Expectations | BULLSHIT BINGO (free square) | Client Focus[ed] | Up to speed |
| Reverse Engineer | Viral | Ownership | Segment | Perspective |
| Acquisition | Workflow | Data Mining | Ball Park | Tailwind[s] |