| Sustainable / Sustainability | Reswizzle | Cutting Edge | Control Group | Touchpoints |
| Legacy | Burn rate | Red Flag | Data Driven | |
| Offline | Google Juice | BULLSHIT BINGO (free square) | Reinvent[ing] the wheel | Market Window |
| Wow Factor | Value | First to market | Off Site Meeting | Re-engagement |
| Band-aid | Strategy | Etched in Stone | Road map | A-B Testing |
| Automated | Deep dive | Seamless | Innovation / Innovated | Upside |
| Ramp Up | Agenda | Strategic | Brand[ing] | Conversation |
| Differentiation | Popup | BULLSHIT BINGO (free square) | Search Engine Optimization | Asset[s] |
| In a Nutshell | Prototype | Customer Facing | Touchpoints | Best Practice |
| Out Source | Call to Action | Team Player | Sales Driven | Reswizzle |