| Virtual / Virtualization | In a Nutshell | Scale | E-tailers | Total Cost of Ownership (TCO) |
| Differentiation | Engage | Discovery | Goal[s] | Off the Shelf |
| Red Flag | Cadence Call | BULLSHIT BINGO (free square) | Resource[s] | Workflow |
| Ownership | Niche[s] | Basically | Secret sauce | Control Group |
| Cascade Graph | Elephant in the room | Success | Reactivation | Cross Sell |
| Reinvent[ing] the wheel | Up to speed | Big Picture | Issues | Virtual / Virtualization |
| First to market | Strategy | E-commerce | Top down | Robust |
| Fault Tolerant | Knowledge Transfer | BULLSHIT BINGO (free square) | Reinvigorate | That being said / Having said that |
| Diversity | Aggregate | B2B | Tasked | Technologies |
| Circle Back | Communication | Up-Sell | One to one | Empower[ment] |