| Fast Track | Synergy / Synergies | Negotiated | Team Player | Flexibility |
| Leadership | Legacy | Time to Market | Monoply | Wow Factor |
| User Friendly | Brain Storm / Mind Shower | BULLSHIT BINGO (free square) | Facilitate | At the end of the day |
| Circle Back | Metrics | Strategy | Turnkey | Conversation |
| Touchpoints | Asset[s] | Robust | Marketing / Promotional Collateral | Off Site Meeting |
| At the end of the day | User Friendly | B2B | ETA | Monoply |
| Due dilligence | Basically | Strategic | Non-Traditional Management | Policy[ies] |
| Off Site Meeting | Empower[ment] | BULLSHIT BINGO (free square) | Top down | Dynamic |
| Conversion | Total Quality [or] Quality Driven | Engage | E-tailers | Turnkey |
| Statement of Work (SOW) | Leadership | Elephant in the room | Discovery | Competitive |