| Objectives | Reuse / Reusability | Ownership | Key Factor / Words | Google Juice |
| Agnostic | Technologies | Braindump | Segment | Mindset |
| Customer Oriented | Red Flag | BULLSHIT BINGO (free square) | Application Service Provider (ASP) | Focused |
| B2B | Run the Numbers | Real-Time | Revisit | High-Level |
| Fault Tolerant | Metrics | Growth | Asset[s] | New Economy |
| Deep dive | Followup | Integration | Focused | Client Focus[ed] |
| Eyeballs | Statement of Work (SOW) | Touch Base | Center of Excellence | Level Playing Field |
| Off Site Meeting | Growth | BULLSHIT BINGO (free square) | Back-end | Lead The Field / Occupy The Field |
| Workshop | Team Player | High-Level | Cascade Graph | Elevator pitch |
| Utilize | Scope | Bottom up | Top Of The Game | Out Source |