| Reinvigorate | Red Flag | Popup | No-Brainer | Project |
| Metrics | Burn rate | Conversion | Profit[ability] | Off Site Meeting |
| Band-aid | Herding Cats | BULLSHIT BINGO (free square) | Laser-focused | Out of the [Box | Loop] |
| Run it up the flagpole | Road map | Retention | Growth | Etched in Stone |
| Statement of Work (SOW) | Streamline | Hardball | Transformative | Service Oriented |
| Omnichannel / Cross Channel | Web 2.0 / 3.0 | Top Of The Game | Followup | Front Lines |
| Facilitate | Discovery | Sustainable / Sustainability | Leadership | Milestone |
| Portal | Reuse / Reusability | BULLSHIT BINGO (free square) | Objectives | Segment |
| Heads up | Go Live | Mind Share | Think Outside the Box | Integration |
| Perspective | Control Group | Herding Cats | In a Nutshell | Asset[s] |