| Action Item / Action It | Etched in Stone | Low-Hanging Fruit | Go to market | Intellectual Property |
| Agnostic | Service Oriented | Sales Driven | Strategy | Opportunity |
| Touch Base | Walk the Talk | BULLSHIT BINGO (free square) | Tasked | Niche[s] |
| Re-engagement | Road map | Revisit | Heads up | On The Same Page |
| Secret sauce | Bottom Line | Content Management | Bottom up | Monetize |
| Reactivation | Demographic | Relevance | Statement of Work (SOW) | Go Public |
| Goal[s] | Cadence Call | Business Opportunity | Empower[ment] | Revenue |
| Knowledge Transfer | Measurement | BULLSHIT BINGO (free square) | Market Leader | Popup |
| Vision statement | Objectives | Go to market | Mind Share | Innovation / Innovated |
| Walk the Talk | Laser-focused | Timeline(s) | Secret sauce | Business Plan |