| Total Cost of Ownership (TCO) | Customer Facing | Drink the Kool-Aid | Deploy | Ball Park |
| Off Site Meeting | Up-Sell | Cascade Graph | Revisit | Go Live |
| Traction | Off the Shelf | BULLSHIT BINGO (free square) | Burn rate | Wow Factor |
| Herding Cats | Proactive | On the back end | Knowledge Transfer | High-Level |
| Non-Traditional Management | Backward Compatible | Granular | Moving/Going Forward | Green |
| Circle the wagons | Tailwind[s] | Patent | Connectivity | Popup |
| Benefit analysis | Downsize | Off the Shelf | Google Juice | Facilitate |
| Mission Critical | Deadlines | BULLSHIT BINGO (free square) | Burn rate | Collaborate / Collaboration |
| Granular | Return on Investment (ROI) | Goal oriented | Experiences | Retention |
| Legacy | Portfolio | Basically | Web 2.0 / 3.0 | Raising the Bar |