| Grow | Robust | Utilize | Scope | Burn rate |
| Google Juice | Cutting Edge | Promotion | Core Competency / Core Competencies | Think Outside the Box |
| Milestone | Policy[ies] | BULLSHIT BINGO (free square) | Personalization | Elevator pitch |
| That being said / Having said that | Technologies | Acquisition | Expectations | Monoply |
| Engage | Buzz | Upside | Reactivation | Workflow |
| Knowledge Transfer | Value | Benefit analysis | Scenario[s] | Vision statement |
| Challenge[s] | Time to Market | Leverage | Brain Storm / Mind Shower | Asset[s] |
| Exposure | E-commerce | BULLSHIT BINGO (free square) | Acquisition | Paradigm |
| Real-Time | Raising the Bar | Top down | Search Engine Optimization | Innovation / Innovated |
| Buzz | Compelling | On Board | Walk the Talk | Granular |