| Braindump | Workflow | Due dilligence | Fault Tolerant | Band-aid |
| Customer Service | Circle Back | Conversation | Conversion | Scale |
| Action Item / Action It | Ramp Up | BULLSHIT BINGO (free square) | Off the Shelf | Grow |
| E-business | No-Brainer | Seamless | Milestone | Objectives |
| Viral | Cutting Edge | Re-engagement | Strategic | Mission Critical |
| Fast Track | Grow | Perspective | Basically | Ball Park |
| Goal[s] | Cutting Edge | Convergent | Phase | Differentiation |
| Vertical Market | Back-end | BULLSHIT BINGO (free square) | Front Lines | Impact[ful] |
| Time to Market | Scale | Content Management | Relevance | Touch Base |
| Asset[s] | Solution(s) | Dashboard | Conversation | Granular |