| Customer Oriented | Cutting Edge | Engage | Aggregate | Touch Base |
| Sustainable | Negotiated | Focused | Back to the drawing board | New Economy |
| Value | Reconfigure | BULLSHIT BINGO (free square) | Elephant in the room | Capacity |
| Out Source | Expectations | Partner | Customer Service | Pushback |
| Prototype | Service Oriented | Customer Relationship Management (CRM) | Ramp Up | Control Group |
| Herding Cats | User Friendly | Focused | Policy[ies] | Conversation |
| Google Juice | Moving/Going Forward | Run it up the flagpole | Streamline | Expectations |
| Growth | Differentiation | BULLSHIT BINGO (free square) | Braindump | Top Of The Game |
| Viral | Grow | Scenario[s] | Statement of Work (SOW) | Touchpoints |
| Off the Shelf | Game Plan | Benefit analysis | Tasked | Reuse / Reusability |