| First to market | Win-win | Fault Tolerant | Reswizzle | Green |
| No-Brainer | Opportunity | Ball Park | Intellectual Property | Scope |
| Lean In | Elephant in the room | BULLSHIT BINGO (free square) | Out Source | Granular |
| Critical Path / Issue | Legacy | One Stop Shop | Big Picture | Top Of The Game |
| Segment | Bandwidth | Communication | Buzz | Negotiated |
| Target Audience | Automated | Workshop | Core Competency / Core Competencies | Up-Sell |
| Granular | Drink the Kool-Aid | Goal[s] | Facilitate | Integration |
| Top Of The Game | Herding Cats | BULLSHIT BINGO (free square) | Portfolio | Mission Critical |
| Tasked | Off-line | Band-aid | Business Plan | Open Source |
| Soup to nuts 24/7 | Omnichannel / Cross Channel | Drop the Ball | Action Item / Action It | Retention |