| Touchpoints | Paradigm | Granular | Back to the drawing board | Asset[s] |
| Virtual / Virtualization | Turnkey | Go Live | Workshop | Core Competency / Core Competencies |
| Circle the wagons | Go Public | BULLSHIT BINGO (free square) | No-Brainer | Profit[ability] |
| Personalization | Facilitate | Perspective | Optimization | Sustainable / Sustainability |
| Total Cost of Ownership (TCO) | Segment | Scope | Google Juice | Strategize |
| Re-engagement | Service Oriented | Objectives | Portfolio | Content Management |
| Lead The Field / Occupy The Field | Automated | Hardball | Synergy / Synergies | Reinvent[ing] the wheel |
| Secret sauce | Personalization | BULLSHIT BINGO (free square) | Utilize | Perspective |
| Reuse / Reusability | Diversity | Business Plan | Data Driven | Deadlines |
| Metrics | Client Focus[ed] | Experiences | Customer Relationship Management (CRM) | Connectivity |