| Leadership | Dynamic | Off-line | Negotiated | Time to Market |
| Objectives | Reinvent[ing] the wheel | Differentiation | Marketing / Promotional Collateral | Revenue |
| In a Nutshell | Asset[s] | BULLSHIT BINGO (free square) | Compelling | On Board |
| Demographic | Return on Investment (ROI) | Emerging markets | Virtual / Virtualization | Dashboard |
| Statement of Work (SOW) | Top down | Ecosystem | Deep dive | Service Oriented |
| Challenge[s] | At the end of the day | Up to speed | Road map | Traction |
| Transformative | Turnkey | Bottom up | Connectivity | Core Competency / Core Competencies |
| Reinvigorate | Out Source | BULLSHIT BINGO (free square) | Patent | Popup |
| Revenue | Team Player | Landing Page[s] | Agnostic | Aggregate |
| Market Window | Downsize | Fault Tolerant | Conversion | Technologies |