| Perspective | Reconfigure | Issues | Moving/Going Forward | Milestone |
| Bottom Line | Strategize | E-tailers | Reactivation | Customer Relationship Management (CRM) |
| Performance | Followup | BULLSHIT BINGO (free square) | Initial Assessment | Grow |
| Diversity | Data Driven | Control Group | Patent | Mission Critical |
| Cost | Center of Excellence | Leadership | Fault Tolerant | Vertical Market |
| Strategic | Policy[ies] | Cross Sell | Soup to nuts 24/7 | Up-Sell |
| Content Management | Elephant in the room | End to end | Mission Critical | Cost |
| Prototype | First to market | BULLSHIT BINGO (free square) | Reinvigorate | |
| Objectives | Center of Excellence | Low-Hanging Fruit | E-business | Mind Share |
| Proactive | Customer Centric | Tailwind[s] | B2B | Facilitate |