| Performance | Success | Fault Tolerant | Upside | Low-Hanging Fruit |
| Experiences | Control Group | Ball Park | Solution(s) | No-Brainer |
| Laser-focused | Re-engagement | BULLSHIT BINGO (free square) | Transformative | Lean In |
| Due dilligence | Scenario[s] | Cadence Call | On The Same Page | Drop the Ball |
| Heads up | Turnkey | Quick win | Cost | Scope |
| Run the Numbers | Deploy | Up-Sell | Fast Track | At the end of the day |
| Agenda | Sticky-ness | Level Set | Red Flag | Metadata |
| Utilize | Integration | BULLSHIT BINGO (free square) | Targeted | Synergy / Synergies |
| Total Cost of Ownership (TCO) | Ecosystem | Sustainable | Performance | Conversion |
| Innovation / Innovated | Soup to nuts 24/7 | Objectives | Lead The Field / Occupy The Field | Search Engine Optimization |