| Off the Shelf | Landing Page[s] | Application Service Provider (ASP) | Intellectual Property | Paradigm |
| Integration | Revisit | Empower[ment] | Core Competency / Core Competencies | Burn rate |
| Optimization | Perspective | BULLSHIT BINGO (free square) | Solution(s) | Virtual / Virtualization |
| Strategize | Walk the Talk | On Board | Reuse / Reusability | Quick win |
| Communication | Reconfigure | Circle the wagons | Best of Breed | Knowledge Base |
| Agenda | Success | Vertical Market | Emerging markets | Strategy |
| Compelling | Off the Shelf | Level Playing Field | Profit[ability] | Brain Storm / Mind Shower |
| Raising the Bar | Optimization | BULLSHIT BINGO (free square) | Mindset | Reconfigure |
| Game Plan | ETA | Opportunity | Moving/Going Forward | Monoply |
| Strategic | Target Audience | Process | Lean In | Traction |