| Braindump | Discovery | Business Opportunity | Agnostic | |
| Offline | Mission Critical | Phase | Engage | One to one |
| Customer Centric | Lead The Field / Occupy The Field | BULLSHIT BINGO (free square) | Think Outside the Box | Soup to nuts 24/7 |
| Seamless | Re-engagement | Solution(s) | Flexibility | In a Nutshell |
| Guidance | Reactivation | Niche[s] | Emerging markets | Top down |
| Seamless | User Friendly | Cross Sell | Out of the [Box | Loop] | Dynamic |
| Critical Path / Issue | Metrics | Diversity | Service Oriented | Off Site Meeting |
| Benchmark | Innovation / Innovated | BULLSHIT BINGO (free square) | Go to market | Customer Relationship Management (CRM) |
| Engage | Project | Automated | Turnkey | Team Player |
| Skill set(s) | Heads up | Ecosystem | Ball Park | Milestone |