| Google Juice | Due dilligence | Low-Hanging Fruit | Challenge[s] | On Board |
| Soup to nuts 24/7 | Total Quality [or] Quality Driven | Convergent | Burn rate | Business Opportunity |
| Drink the Kool-Aid | Strategic | BULLSHIT BINGO (free square) | Time to Market | B2B |
| Top down | Negotiated | Emerging markets | Mission Critical | Level Playing Field |
| Landing Page[s] | Compelling | Tailwind[s] | Walk the Talk | Demographic |
| Reinvent[ing] the wheel | Paradigm | One Stop Shop | Retention | Upside |
| Customer Relationship Management (CRM) | Conversation | Content Management | Run the Numbers | Promotion |
| Reconfigure | E-business | BULLSHIT BINGO (free square) | Business Plan | Back to the drawing board |
| E-tailers | Herding Cats | Reswizzle | Goal oriented | In a Nutshell |
| Deadlines | Empower[ment] | Convergent | Project | Acquisition |