| Revenue | Green | Go to market | Portal | That being said / Having said that |
| Brand[ing] | Challenge[s] | Buzz | Bottom up | Non-Traditional Management |
| Measurement | Content Management | BULLSHIT BINGO (free square) | Convergent | Sustainable |
| Proactive | Followup | Circle the wagons | Popup | Ball Park |
| On The Same Page | Customer Service | Prototype | Benchmark | Connectivity |
| Monoply | Key Factor / Words | Soup to nuts 24/7 | Burn rate | Grow |
| Gap Analysis | ETA | E-tailers | Circle Back | Data Driven |
| Technologies | B2B | BULLSHIT BINGO (free square) | Monetize | Prioritized |
| Lead The Field / Occupy The Field | Knowledge Base | Mindset | E-commerce | Growth |
| Opportunity | Targeted | Walk the Talk | Communication | Cross Sell |