| Braindump | Marketing / Promotional Collateral | Off Site Meeting | Web 2.0 / 3.0 | Data Driven |
| Lead The Field / Occupy The Field | Double down | Drop the Ball | Action Item / Action It | Ball Park |
| Leverage | Customer Centric | BULLSHIT BINGO (free square) | Customer Facing | Green |
| Eyeballs | Client Focus[ed] | Ecosystem | Challenge[s] | Omnichannel / Cross Channel |
| Personalization | Portfolio | Demographic | Reinvigorate | In a Nutshell |
| Agnostic | Performance | Quick win | Diversity | Reconfigure |
| Return on Investment (ROI) | Customer Oriented | Monetize | Data Mining | Reach out |
| Walk the Talk | Emerging markets | BULLSHIT BINGO (free square) | Virtual / Virtualization | Empower[ment] |
| E-commerce | High-Level | Brand[ing] | Transformative | Downsize |
| Offline | Streamline | Cross Sell | Phase | Core Competency / Core Competencies |