| Target Audience | Turnkey | Out of the [Box | Loop] | Upside | Google Juice |
| Business Opportunity | Timeline(s) | Advantage | Wow Factor | Automated |
| Transformative | Granular | BULLSHIT BINGO (free square) | Innovation / Innovated | Brand[ing] |
| Market Window | On the back end | Basically | Functionality | Sales Driven |
| Deadlines | Ecosystem | Cutting Edge | Content Management | Up-Sell |
| Double down | Pushback | Tasked | Raising the Bar | Total Quality [or] Quality Driven |
| Sustainable / Sustainability | Fault Tolerant | Scenario[s] | Reinvent[ing] the wheel | Portfolio |
| One Stop Shop | Run it up the flagpole | BULLSHIT BINGO (free square) | Brand[ing] | E-commerce |
| Road map | Scope | Application Service Provider (ASP) | Challenge[s] | Conversation |
| Drink the Kool-Aid | B2B | Partner | Service Oriented | Strategize |