| Brand[ing] | Targeted | Project | Business Opportunity | Reuse / Reusability |
| Flexibility | Portal | Collaborate / Collaboration | Functionality | Sustainable / Sustainability |
| Reconfigure | Cutting Edge | BULLSHIT BINGO (free square) | Proactive | At the end of the day |
| Total Quality [or] Quality Driven | Reswizzle | Performance | Reinvent[ing] the wheel | Deploy |
| Raising the Bar | Deliverable[s] | Vertical Market | ETA | Robust |
| Timeline(s) | Experiences | One Stop Shop | Scenario[s] | Goal oriented |
| Customer Facing | Call to Action | Initial Assessment | Touchpoints | Acquisition |
| Empower[ment] | Monetize | BULLSHIT BINGO (free square) | Re-engagement | Out Source |
| Customer Relationship Management (CRM) | Ownership | Opportunity | Bottom Line | Policy[ies] |
| Connectivity | Front Lines | Objectives | Targeted | Soup to nuts 24/7 |