| Connectivity | Top Of The Game | Expectations | Call to Action | Automated |
| Emerging markets | Strategize | Virtual / Virtualization | Big Picture | Off-line |
| Ball Park | Business Opportunity | BULLSHIT BINGO (free square) | Basically | High-Level |
| Customer Facing | Burn rate | Return on Investment (ROI) | Top down | Tailwind[s] |
| Mission Critical | Touchpoints | Phase | Customer Centric | Low-Hanging Fruit |
| Raising the Bar | Proactive | Monetize | Portfolio | No-Brainer |
| Empower[ment] | E-tailers | Prototype | Facilitate | Integration |
| Strategic | Growth | BULLSHIT BINGO (free square) | Low-Hanging Fruit | Ecosystem |
| Big Picture | Burn rate | Reinvigorate | Followup | Statement of Work (SOW) |
| Vertical Market | A-B Testing | Personalization | Patent | Mindset |