| Reactivation | Scenario[s] | Deep dive | Customer Facing | First to market |
| Performance | Elephant in the room | Asset[s] | Vertical Market | Quick win |
| Portfolio | Partner | BULLSHIT BINGO (free square) | Buzz | Downsize |
| Team Building | Milestone | One to one | Exposure | Out of the [Box | Loop] |
| Go Live | Off-line | Ramp Up | Perspective | Reuse / Reusability |
| Reuse / Reusability | Front Lines | Strategy | Off-line | Up-Sell |
| Fast Track | Landing Page[s] | Challenge[s] | Deep dive | Differentiation |
| Market Leader | Vision statement | BULLSHIT BINGO (free square) | Back-end | One Stop Shop |
| No-Brainer | Tasked | Technologies | Key Factor / Words | Offline |
| Moving/Going Forward | Circle Back | Agenda | Downsize | Acquisition |