| Advantage | Bottom up | Action Item / Action It | E-commerce | Brand[ing] |
| Brain Storm / Mind Shower | Goal[s] | Off-line | Up to speed | Sales Driven |
| Deploy | Expectations | BULLSHIT BINGO (free square) | Sustainable | Cascade Graph |
| Time to Market | Omnichannel / Cross Channel | Cadence Call | Collaborate / Collaboration | Control Group |
| Personalization | Sustainable / Sustainability | At the end of the day | Segment | Compelling |
| Out of the [Box | Loop] | Open Source | Out Source | Tailwind[s] | Personalization |
| Competitive | Team Building | New Economy | Circle Back | Utilize |
| Key Factor / Words | Strategy | BULLSHIT BINGO (free square) | Workshop | Dashboard |
| Strategize | Streamline | Offline | Reinvigorate | Synergy / Synergies |
| Reswizzle | Solution(s) | Issues | Phase | Metadata |