| Strategic | Paradigm | Measurement | Solution(s) | Targeted |
| Mindset | Big Picture | Market Window | Moving/Going Forward | Best of Breed |
| E-tailers | Deploy | BULLSHIT BINGO (free square) | Walk the Talk | Niche[s] |
| Partner | Up to speed | Brand[ing] | Due dilligence | Reach out |
| Run it up the flagpole | Eyeballs | Compelling | Milestone | Web 2.0 / 3.0 |
| Engage | Challenge[s] | Grow | Project | Optimization |
| In a Nutshell | Green | Reach out | Business Plan | Initial Assessment |
| Turnkey | Win-win | BULLSHIT BINGO (free square) | Top Of The Game | Emerging markets |
| Monetize | Profit[ability] | Level Playing Field | Circle Back | Followup |
| Reverse Engineer | Team Player | Portfolio | Non-Traditional Management | Guidance |