| Exposure | Drop the Ball | Technologies | Touchpoints | Red Flag |
| Emerging markets | Mind Share | Collaborate / Collaboration | Braindump | Project |
| A-B Testing | Communication | BULLSHIT BINGO (free square) | Service Oriented | Downsize |
| Heavy lifting | Raising the Bar | Circle Back | Workflow | Best of Breed |
| Vision statement | Metrics | Return on Investment (ROI) | Bottom Line | Sticky-ness |
| Paradigm | Touchpoints | Drill Down | Functionality | Flexibility |
| Quick win | Back to the drawing board | Low-Hanging Fruit | Process | Focused |
| Utilize | Web 2.0 / 3.0 | BULLSHIT BINGO (free square) | Raising the Bar | Core Competency / Core Competencies |
| Cost | Sales Driven | Demographic | Control Group | Reconfigure |
| Customer Relationship Management (CRM) | Mission Critical | First to market | That being said / Having said that | Secret sauce |