| New Economy | Collaborate / Collaboration | Level Playing Field | Control Group | Ramp Up |
| Marketing / Promotional Collateral | Critical Path / Issue | Real-Time | Virtual / Virtualization | At the end of the day |
| Vision statement | Pipeline | BULLSHIT BINGO (free square) | Business Opportunity | Secret sauce |
| Optimization | Goal oriented | Content Management | Multitask[ing] | On Board |
| Proactive | Ball Park | Heads up | Sustainable / Sustainability | Off-line |
| Conversion | Robust | Reactivation | Elephant in the room | Gap Analysis |
| Reach out | Mind Share | Focused | Off the Shelf | Soup to nuts 24/7 |
| Granular | Objectives | BULLSHIT BINGO (free square) | Team Player | Issues |
| Reuse / Reusability | At the end of the day | Run it up the flagpole | Resource[s] | Functionality |
| Demographic | On Board | Process | Integration | Technologies |