| Tailwind[s] | Goal[s] | Customer Centric | Fast Track | Niche[s] |
| Collaborate / Collaboration | Performance | E-business | Off-line | Transformative |
| Sticky-ness | Emerging markets | BULLSHIT BINGO (free square) | Band-aid | Turnkey |
| Success | On The Same Page | Pushback | Green | Process |
| Reinvent[ing] the wheel | Differentiation | Prototype | Market Window | Up-Sell |
| Up to speed | Top Of The Game | Value | Granular | Marketing / Promotional Collateral |
| Followup | Empower[ment] | Partner | Streamline | Reactivation |
| A-B Testing | Personalization | BULLSHIT BINGO (free square) | Convergent | Resource[s] |
| ETA | Downsize | Guidance | Revenue | Portal |
| End to end | Acquisition | Omnichannel / Cross Channel | Grow | Legacy |