| Followup | Connectivity | Customer Relationship Management (CRM) | Issues | Buzz |
| Reswizzle | Profit[ability] | E-business | Aggregate | Call to Action |
| Compelling | Goal[s] | BULLSHIT BINGO (free square) | Deploy | Tailwind[s] |
| No-Brainer | Service Oriented | Control Group | Business Plan | Conversation |
| Revenue | End to end | Communication | Fault Tolerant | Game Plan |
| Solution(s) | Promotion | At the end of the day | Relevance | Turnkey |
| Deploy | Mindset | Off Site Meeting | Intellectual Property | Facilitate |
| Process | Deadlines | BULLSHIT BINGO (free square) | Win-win | Customer Service |
| Service Oriented | Content Management | Run it up the flagpole | Ball Park | Communication |
| Deep dive | Discovery | Cost | Core Competency / Core Competencies | ETA |