| Cost | Heavy lifting | Perspective | Reswizzle | Value |
| Impact[ful] | New Economy | Traction | Milestone | Customer Relationship Management (CRM) |
| Control Group | Network[ing] | BULLSHIT BINGO (free square) | Functionality | Strategize |
| Success | Diversity | Reuse / Reusability | Key Factor / Words | Game Plan |
| On the back end | Offline | Profit[ability] | Popup | Retention |
| Re-engagement | Engage | Top down | Hardball | Timeline(s) |
| Resource[s] | Bottom Line | Eyeballs | Marketing / Promotional Collateral | |
| On the back end | Ownership | BULLSHIT BINGO (free square) | Fast Track | Integration |
| One to one | Customer Oriented | Tasked | Front Lines | Burn rate |
| Content Management | Tailwind[s] | Lead The Field / Occupy The Field | Service Oriented | Connectivity |