| Mind Share | Market Window | Conversation | Reinvigorate | Phase |
| Etched in Stone | Robust | Expectations | Circle the wagons | Focused |
| Resource[s] | Cascade Graph | BULLSHIT BINGO (free square) | Legacy | Off-line |
| Business Plan | Competitive | Innovation / Innovated | Revenue | Reswizzle |
| Exposure | Red Flag | Content Management | Initial Assessment | Upside |
| Center of Excellence | Market Leader | Functionality | Automated | Back-end |
| Reverse Engineer | Cost | Buzz | Solution(s) | Communication |
| Go Live | Agenda | BULLSHIT BINGO (free square) | Discovery | Metadata |
| Dashboard | Elephant in the room | Streamline | Popup | Client Focus[ed] |
| Top Of The Game | Demographic | Reconfigure | Big Picture | Challenge[s] |