| Ownership | Leverage | Time to Market | Granular | Transformative |
| Goal[s] | Agnostic | Return on Investment (ROI) | Experiences | Customer Centric |
| Data Driven | Competitive | BULLSHIT BINGO (free square) | Reconfigure | Benefit analysis |
| Front Lines | Perspective | Automated | Drink the Kool-Aid | Phase |
| Dashboard | Total Cost of Ownership (TCO) | Statement of Work (SOW) | Communication | Reswizzle |
| Back to the drawing board | Basically | Control Group | Dynamic | Innovation / Innovated |
| Vertical Market | Strategy | Intellectual Property | Heads up | Top down |
| Objectives | Etched in Stone | BULLSHIT BINGO (free square) | Level Set | Out of the [Box | Loop] |
| Transformative | One Stop Shop | Reverse Engineer | Benefit analysis | E-commerce |
| Upside | Legacy | Issues | Knowledge Transfer | Call to Action |