| Initial Assessment | Game Plan | Level Playing Field | Prototype | Best of Breed |
| Niche[s] | Cascade Graph | Followup | Bandwidth | Drill Down |
| Off the Shelf | Eyeballs | BULLSHIT BINGO (free square) | Objectives | Revenue |
| Traction | Back to the drawing board | Issues | Monoply | |
| Double down | Differentiation | Core Competency / Core Competencies | Customer Facing | Reswizzle |
| Engage | Technologies | Level Playing Field | Functionality | Big Picture |
| Seamless | Win-win | Leverage | Level Set | Cutting Edge |
| Turnkey | A-B Testing | BULLSHIT BINGO (free square) | Knowledge Base | B2B |
| Out of the [Box | Loop] | Segment | Profit[ability] | Open Source | Circle Back |
| In a Nutshell | Service Oriented | End to end | Grow | Customer Relationship Management (CRM) |