| Non-Traditional Management | Market Window | Go Public | Engage | Cadence Call |
| Initial Assessment | Real-Time | Exposure | Bottom Line | ETA |
| Band-aid | Downsize | BULLSHIT BINGO (free square) | Segment | Bandwidth |
| Open Source | Fault Tolerant | Customer Oriented | Patent | Conversation |
| Fast Track | Run the Numbers | Metadata | Metrics | Mind Share |
| Best Practice | Web 2.0 / 3.0 | Lead The Field / Occupy The Field | First to market | Utilize |
| Data Driven | Facilitate | A-B Testing | Diversity | Business Opportunity |
| Skill set(s) | Process | BULLSHIT BINGO (free square) | Monoply | Prototype |
| Phase | Low-Hanging Fruit | Benchmark | Tailwind[s] | Intellectual Property |
| Pipeline | Reuse / Reusability | Buzz | Goal[s] | Out Source |