| Center of Excellence | Eyeballs | Up to speed | Upside | On Board |
| Touch Base | Offline | Reconfigure | Perspective | Google Juice |
| Acquisition | Return on Investment (ROI) | BULLSHIT BINGO (free square) | Sales Driven | Vision statement |
| Workflow | Popup | Value | Capacity | Bottom up |
| Patent | Critical Path / Issue | Experiences | Utilize | Followup |
| Exposure | Market Leader | One to one | Prioritized | |
| Search Engine Optimization | Vision statement | Circle Back | Sustainable / Sustainability | Core Competency / Core Competencies |
| Discovery | Back-end | BULLSHIT BINGO (free square) | Value | Issues |
| Cost | Basically | Cadence Call | Perspective | Laser-focused |
| Deep dive | Intellectual Property | Process | Demographic | Followup |