| Impact[ful] | Project | Granular | Optimization | Pushback |
| ETA | Soup to nuts 24/7 | Synergy / Synergies | Process | Raising the Bar |
| Up to speed | Brand[ing] | BULLSHIT BINGO (free square) | Drill Down | E-business |
| Turnkey | Resource[s] | Brain Storm / Mind Shower | Metrics | High-Level |
| Segment | Google Juice | Streamline | Relevance | Center of Excellence |
| Connectivity | Quick win | No-Brainer | Targeted | Expectations |
| Secret sauce | Total Cost of Ownership (TCO) | Reach out | Focused | Backward Compatible |
| That being said / Having said that | Opportunity | BULLSHIT BINGO (free square) | Goal oriented | Policy[ies] |
| Off-line | Walk the Talk | Turnkey | Customer Oriented | |
| Service Oriented | Convergent | Metrics | Top down | Wow Factor |