| Engage | Collaborate / Collaboration | Experiences | Downsize | Conversion |
| Back-end | Go to market | Timeline(s) | Basically | Strategy |
| Quick win | Gap Analysis | BULLSHIT BINGO (free square) | Niche[s] | Upside |
| Open Source | Laser-focused | Impact[ful] | Workshop | Granular |
| Communication | Heavy lifting | E-commerce | Touch Base | Personalization |
| Advantage | Eyeballs | Touch Base | Benefit analysis | Targeted |
| Process | Heavy lifting | Pipeline | Band-aid | Competitive |
| Client Focus[ed] | Key Factor / Words | BULLSHIT BINGO (free square) | Benchmark | Milestone |
| Intellectual Property | At the end of the day | Project | Profit[ability] | Out of the [Box | Loop] |
| Synergy / Synergies | Portal | Workshop | Impact[ful] | Cross Sell |