| Total Cost of Ownership (TCO) | Etched in Stone | Niche[s] | Connectivity | Green |
| Business Opportunity | Up to speed | Mindset | Pipeline | Reach out |
| Reactivation | E-business | BULLSHIT BINGO (free square) | Customer Centric | Scope |
| Client Focus[ed] | Walk the Talk | Data Driven | Heads up | Sustainable |
| Downsize | No-Brainer | Vision statement | Offline | Challenge[s] |
| Reconfigure | Fault Tolerant | Strategic | Issues | Asset[s] |
| Vision statement | Application Service Provider (ASP) | Workshop | Benchmark | End to end |
| Functionality | Granular | BULLSHIT BINGO (free square) | First to market | Brand[ing] |
| High-Level | Mindset | Target Audience | Secret sauce | Viral |
| Total Cost of Ownership (TCO) | On Board | Performance | Lead The Field / Occupy The Field | Critical Path / Issue |