| Leverage | End to end | Initial Assessment | Cross Sell | Search Engine Optimization |
| Team Player | Raising the Bar | Partner | Vertical Market | ETA |
| Landing Page[s] | Personalization | BULLSHIT BINGO (free square) | Restructuring | E-commerce |
| Communication | Market Leader | Best of Breed | Value | Customer Relationship Management (CRM) |
| Game Plan | Metrics | Laser-focused | Strategic |
| Market Leader | Ecosystem | Reconfigure | Business Opportunity | Think Outside the Box |
| Run it up the flagpole | Data Driven | Open Source | Cross Sell | Go Public |
| Deliverable[s] | Leverage | BULLSHIT BINGO (free square) | Time to Market | Diversity |
| Best of Breed | Soup to nuts 24/7 | Integration | Content Management | Reverse Engineer |
| Win-win | Key Factor / Words | Skill set(s) | Resource[s] | Streamline |