| Capacity | Synergy / Synergies | Leadership | Circle the wagons | Burn rate |
| Wow Factor | Out Source | Streamline | No-Brainer | Bottom Line |
| Deadlines | Ball Park | BULLSHIT BINGO (free square) | Cost | Action Item / Action It |
| Strategy | Marketing / Promotional Collateral | E-commerce | Scope | Sustainable |
| Conversation | Connectivity | On the back end | Due dilligence | Bottom up |
| Vision statement | E-tailers | Knowledge Base | Touchpoints | Solution(s) |
| Capacity | Quick win | Level Playing Field | Portal | Drink the Kool-Aid |
| Synergy / Synergies | Guidance | BULLSHIT BINGO (free square) | Vertical Market | Go Live |
| Key Factor / Words | Fast Track | Etched in Stone | Statement of Work (SOW) | Strategize |
| Metadata | Top Of The Game | Non-Traditional Management | Focused | Soup to nuts 24/7 |