| Empower[ment] | Strategy | Legacy | Customer Oriented | Team Building |
| Multitask[ing] | Benefit analysis | Viral | Scale | Engage |
| Phase | Agnostic | BULLSHIT BINGO (free square) | Hardball | Portal |
| Business Opportunity | B2B | Content Management | Relevance | Connectivity |
| Personalization | Market Window | Center of Excellence | Niche[s] | No-Brainer |
| Measurement | Drill Down | Bottom up | Challenge[s] | Hardball |
| Level Set | One to one | ETA | Focused | |
| Seamless | Drink the Kool-Aid | BULLSHIT BINGO (free square) | Circle the wagons | Reuse / Reusability |
| Off-line | Omnichannel / Cross Channel | Virtual / Virtualization | Impact[ful] | Fault Tolerant |
| Ball Park | Prioritized | Business Opportunity | Herding Cats | Landing Page[s] |