| Center of Excellence | Data Driven | Integration | Customer Oriented | Pipeline |
| Bandwidth | Client Focus[ed] | Front Lines | Web 2.0 / 3.0 | Perspective |
| Connectivity | Reverse Engineer | BULLSHIT BINGO (free square) | First to market | Brand[ing] |
| No-Brainer | Statement of Work (SOW) | Re-engagement | Eyeballs | Low-Hanging Fruit |
| Reuse / Reusability | Traction | Wow Factor | Differentiation | Best Practice |
| Go Public | Reactivation | Braindump | Sustainable / Sustainability | Fast Track |
| Mission Critical | Turnkey | Action Item / Action It | Transformative | Open Source |
| Elevator pitch | Experiences | BULLSHIT BINGO (free square) | Granular | Non-Traditional Management |
| Vision statement | Tailwind[s] | Revenue | Low-Hanging Fruit | Strategy |
| Compelling | Walk the Talk | Market Leader | Touchpoints | Team Player |