| Value | Prioritized | Goal[s] | Reconfigure | Lean In |
| Total Cost of Ownership (TCO) | Mission Critical | Dashboard | Red Flag | Partner |
| Circle the wagons | Popup | BULLSHIT BINGO (free square) | Personalization | Knowledge Base |
| Moving/Going Forward | Band-aid | Re-engagement | Performance | Google Juice |
| ETA | Customer Relationship Management (CRM) | Streamline | Ecosystem | Bottom Line |
| Backward Compatible | Metadata | Strategic | Relevance | Initial Assessment |
| Intellectual Property | Mission Critical | Open Source | Objectives | Ramp Up |
| Project | Scope | BULLSHIT BINGO (free square) | Best of Breed | Diversity |
| User Friendly | Perspective | Application Service Provider (ASP) | Circle Back | Total Cost of Ownership (TCO) |
| Segment | Go Public | Restructuring | Cross Sell | Utilize |