| Client Focus[ed] | Total Quality [or] Quality Driven | Relevance | Customer Service | Milestone |
| Cost | Diversity | Application Service Provider (ASP) | Band-aid | Data Mining |
| Business Opportunity | Sustainable / Sustainability | BULLSHIT BINGO (free square) | Capacity | Multitask[ing] |
| Goal oriented | Real-Time | Deep dive | Sustainable | Circle the wagons |
| Upside | Communication | Offline | Objectives | Double down |
| Business Opportunity | Best of Breed | Communication | Drop the Ball | A-B Testing |
| Scope | Content Management | Deploy | Capacity | Acquisition |
| Reactivation | Market Window | BULLSHIT BINGO (free square) | Buzz | Monetize |
| Restructuring | Conversation | Phase | Collaborate / Collaboration | Pipeline |
| Portfolio | Heavy lifting | ETA | Control Group | Cascade Graph |