| Statement of Work (SOW) | Emerging markets | One Stop Shop | Burn rate | Sustainable / Sustainability |
| Core Competency / Core Competencies | Facilitate | Customer Relationship Management (CRM) | Service Oriented | Objectives |
| Metadata | Run the Numbers | BULLSHIT BINGO (free square) | Wow Factor | Center of Excellence |
| Deliverable[s] | Search Engine Optimization | Scenario[s] | Due dilligence | Lean In |
| Off Site Meeting | Aggregate | Personalization | Demographic | Dashboard |
| Experiences | Reuse / Reusability | Project | Band-aid | Aggregate |
| Optimization | Fault Tolerant | Run the Numbers | Intellectual Property | A-B Testing |
| Web 2.0 / 3.0 | Strategy | BULLSHIT BINGO (free square) | Focused | Targeted |
| Niche[s] | Real-Time | On the back end | Scenario[s] | Benefit analysis |
| Gap Analysis | Traction | Deliverable[s] | Laser-focused | Business Opportunity |