| B2B | First to market | Off the Shelf | Elephant in the room | Personalization |
| Cost | Monoply | Level Playing Field | Followup | Win-win |
| Perspective | Off-line | BULLSHIT BINGO (free square) | Band-aid | Dynamic |
| Segment | Offline | Market Window | Cutting Edge | Search Engine Optimization |
| Success | Vertical Market | Integration | Workflow | Cadence Call |
| Niche[s] | Key Factor / Words | Popup | Leverage | Flexibility |
| Cross Sell | Robust | Engage | Front Lines | Vision statement |
| Top Of The Game | Opportunity | BULLSHIT BINGO (free square) | Pipeline | Heavy lifting |
| Demographic | Streamline | Personalization | Paradigm | In a Nutshell |
| Omnichannel / Cross Channel | Revenue | Win-win | Etched in Stone | Optimization |