| Team Player | Pipeline | Fast Track | Reinvent[ing] the wheel | New Economy |
| Milestone | Team Building | Brain Storm / Mind Shower | Time to Market | Profit[ability] |
| Focused | Data Driven | BULLSHIT BINGO (free square) | Capacity | Up to speed |
| Total Cost of Ownership (TCO) | Goal oriented | On The Same Page | Phase | Mindset |
| Heavy lifting | Upside | Cascade Graph | A-B Testing | Mind Share |
| Up-Sell | User Friendly | Milestone | Control Group | Challenge[s] |
| Deep dive | Objectives | Brain Storm / Mind Shower | Reinvent[ing] the wheel | One Stop Shop |
| Client Focus[ed] | Niche[s] | BULLSHIT BINGO (free square) | Go Public | Granular |
| Raising the Bar | Timeline(s) | Conversation | Back to the drawing board | Revisit |
| Prototype | One to one | Cost | Bottom Line | Patent |