| Workshop | Reach out | Basically | Up-Sell | Heavy lifting |
| Top down | Personalization | Resource[s] | ETA | Cascade Graph |
| Value | Advantage | BULLSHIT BINGO (free square) | Cost | Patent |
| Raising the Bar | Collaborate / Collaboration | Success | Innovation / Innovated | Google Juice |
| Reconfigure | Go Public | Bottom up | Portal | Reinvent[ing] the wheel |