| Patent | Resource[s] | Reinvent[ing] the wheel | Brain Storm / Mind Shower | Search Engine Optimization |
| Objectives | Business Plan | Streamline | Statement of Work (SOW) | Initial Assessment |
| Tasked | First to market | BULLSHIT BINGO (free square) | Empower[ment] | Measurement |
| On The Same Page | Client Focus[ed] | Demographic | Skill set(s) | Up to speed |
| Sticky-ness | Team Player | Legacy | Workflow | Landing Page[s] |