| Touch Base | Strategy | Target Audience | Drop the Ball | Green |
| Tailwind[s] | Deep dive | Leverage | Pushback | Landing Page[s] |
| Road map | Traction | BULLSHIT BINGO (free square) | Marketing / Promotional Collateral | Return on Investment (ROI) |
| Asset[s] | Re-engagement | Goal[s] | On Board | |
| Ball Park | Performance | Run it up the flagpole | Circle the wagons | Compelling |