| Growth | Streamline | Revisit | Statement of Work (SOW) | Heavy lifting |
| Raising the Bar | Non-Traditional Management | High-Level | Leverage | At the end of the day |
| Prototype | Elephant in the room | BULLSHIT BINGO (free square) | Service Oriented | Buzz |
| Personalization | Retention | A-B Testing | Portal | Touch Base |
| Eyeballs | Run the Numbers | B2B | Top Of The Game | Portfolio |