| Agenda | Top Of The Game | Basically | Key Factor / Words | Dynamic |
| Service Oriented | Turnkey | Workshop | Drill Down | Ecosystem |
| Traction | Patent | BULLSHIT BINGO (free square) | Circle the wagons | Ownership |
| Tasked | Off the Shelf | Back-end | Metrics | Lean In |
| Aggregate | Target Audience | Strategy | Popup | Objectives |