| Open Source | Exposure | Statement of Work (SOW) | Back-end | Targeted |
| Cross Sell | Demographic | Sticky-ness | Intellectual Property | Buzz |
| Utilize | Core Competency / Core Competencies | BULLSHIT BINGO (free square) | Strategic | Red Flag |
| Scenario[s] | Innovation / Innovated | Capacity | Goal[s] | Popup |
| Herding Cats | Expectations | One Stop Shop | Experiences | Deadlines |