| Facilitate | Targeted | Performance | Drill Down | Strategic |
| Time to Market | Resource[s] | Hardball | Customer Relationship Management (CRM) | Deliverable[s] |
| Conversation | Pushback | BULLSHIT BINGO (free square) | Laser-focused | Game Plan |
| Moving/Going Forward | Level Playing Field | Strategize | Think Outside the Box | Emerging markets |
| Market Leader | Target Audience | Skill set(s) | Back-end | Retention |