| Conversation | Convergent | Viral | Resource[s] | Burn rate |
| Web 2.0 / 3.0 | Total Quality [or] Quality Driven | Synergy / Synergies | Lead The Field / Occupy The Field | Success |
| Band-aid | Conversion | BULLSHIT BINGO (free square) | Negotiated | |
| One Stop Shop | Cascade Graph | New Economy | Ball Park | Reactivation |
| Strategy | Customer Facing | Profit[ability] | Grow | Mission Critical |