| Think Outside the Box | E-tailers | User Friendly | Pushback | Game Plan |
| Strategic | Touchpoints | Google Juice | Eyeballs | Out of the [Box | Loop] |
| Cost | Leverage | BULLSHIT BINGO (free square) | Patent | Off Site Meeting |
| Dynamic | Control Group | Negotiated | Seamless | Metadata |
| Big Picture | Out Source | Hardball | Emerging markets | Search Engine Optimization |