| One Stop Shop | Road map | Ball Park | Asset[s] | Time to Market |
| Mind Share | Re-engagement | Sustainable | Secret sauce | Deliverable[s] |
| Call to Action | Utilize | BULLSHIT BINGO (free square) | Game Plan | Targeted |
| Backward Compatible | Followup | Skill set(s) | Target Audience | Communication |
| Sales Driven | Open Source | Dynamic | Challenge[s] | Promotion |