| Strategize | Conversation | Connectivity | Bottom up | Sticky-ness |
| Knowledge Transfer | Level Set | Phase | Big Picture | Content Management |
| Eyeballs | Diversity | BULLSHIT BINGO (free square) | Road map | Deep dive |
| Skill set(s) | Intellectual Property | Emerging markets | Action Item / Action It | Raising the Bar |
| Elephant in the room | Think Outside the Box | Web 2.0 / 3.0 | Drill Down | On the back end |