| Ecosystem | Timeline(s) | Data Driven | Wow Factor | Prioritized |
| Best of Breed | Growth | Reactivation | Phase | New Economy |
| Followup | Walk the Talk | BULLSHIT BINGO (free square) | First to market | Burn rate |
| Strategic | Think Outside the Box | That being said / Having said that | Retention | Bandwidth |
| Reinvent[ing] the wheel | Search Engine Optimization | Reswizzle | Exposure | Due dilligence |