| Communication | Strategize | Conversation | Pushback | Backward Compatible |
| Reinvigorate | Objectives | Win-win | Lead The Field / Occupy The Field | Innovation / Innovated |
| Herding Cats | Bandwidth | BULLSHIT BINGO (free square) | Return on Investment (ROI) | Ownership |
| Sticky-ness | Guidance | Prototype | Competitive | Gap Analysis |
| Circle the wagons | Partner | Agenda | E-commerce | Landing Page[s] |