| Off-line | Deliverable[s] | Customer Oriented | E-commerce | Restructuring |
| Cost | Tailwind[s] | Facilitate | Fault Tolerant | Buzz |
| Etched in Stone | Double down | BULLSHIT BINGO (free square) | Raising the Bar | Reuse / Reusability |
| Cascade Graph | Benchmark | Challenge[s] | Service Oriented | Success |
| Knowledge Base | Flexibility | Touchpoints | Customer Relationship Management (CRM) | E-business |