| Application Service Provider (ASP) | Mindset | Reactivation | Patent | Non-Traditional Management |
| Knowledge Transfer | Upside | Measurement | Market Leader | Emerging markets |
| Integration | BULLSHIT BINGO (free square) | Benefit analysis | Cross Sell | |
| Perspective | Dynamic | Quick win | Scenario[s] | On Board |
| Negotiated | Omnichannel / Cross Channel | Retention | Customer Relationship Management (CRM) | Vertical Market |