| Fault Tolerant | Customer Service | Technologies | Core Competency / Core Competencies | Offline |
| 30,000 foot view | Goal oriented | Prototype | Impact[ful] | Vertical Market |
| B2B | Focused | BULLSHIT BINGO (free square) | Conversation | Empower[ment] |
| Go to market | User Friendly | Red Flag | Granular | Lead The Field / Occupy The Field |
| Portal | Ball Park | Circle the wagons | Issues | Discovery |