| Business Opportunity | Real-Time | Proactive | Off Site Meeting | 30,000 foot view |
| Reach out | Customer Relationship Management (CRM) | Sales Driven | Out of the [Box | Loop] | Up-Sell |
| Ownership | Solution(s) | BULLSHIT BINGO (free square) | Granular | Revisit |
| Core Competency / Core Competencies | Focused | Red Flag | Profit[ability] | Front Lines |
| Process | Off-line | Intellectual Property | Go to market | Laser-focused |