| Measurement | Up to speed | Fast Track | Cross Sell | Think Outside the Box |
| Band-aid | Heavy lifting | Out Source | Off-line | Guidance |
| Customer Oriented | Traction | BULLSHIT BINGO (free square) | Team Building | Skill set(s) |
| ETA | Application Service Provider (ASP) | Monoply | Cost | Niche[s] |
| 30,000 foot view | Cutting Edge | Run the Numbers | Grow | Dynamic |