| Aggregate | Landing Page[s] | Business Opportunity | Expectations | Streamline |
| Secret sauce | Double down | Cost | Lead The Field / Occupy The Field | Reinvigorate |
| Customer Facing | Viral | BULLSHIT BINGO (free square) | Metrics | Process |
| Niche[s] | Promotion | Market Leader | Eyeballs | Soup to nuts 24/7 |
| Off the Shelf | One Stop Shop | A-B Testing | Relevance | At the end of the day |