| Market Leader | Portfolio | Game Plan | Eyeballs | Optimization |
| Low-Hanging Fruit | Conversion | Service Oriented | Prioritized | Dynamic |
| 30,000 foot view | Aggregate | BULLSHIT BINGO (free square) | No-Brainer | Acquisition |
| A-B Testing | Goal[s] | Reswizzle | Reverse Engineer | Business Plan |
| Profit[ability] | Milestone | Go Live | Mission Critical | Backward Compatible |