| Re-engagement | Wow Factor | Web 2.0 / 3.0 | Off Site Meeting | Elephant in the room |
| Go to market | Strategy | Target Audience | Buzz | Low-Hanging Fruit |
| Portal | One to one | BULLSHIT BINGO (free square) | Negotiated | Customer Centric |
| Eyeballs | Benefit analysis | Timeline(s) | Moving/Going Forward | Skill set(s) |
| Brand[ing] | Popup | Offline | Hardball | Revenue |