| Dashboard | Etched in Stone | Utilize | Eyeballs | Win-win |
| Due dilligence | Metrics | Upside | Integration | One Stop Shop |
| Key Factor / Words | Go Public | BULLSHIT BINGO (free square) | Demographic | Competitive |
| Band-aid | Ramp Up | Mind Share | On Board | Workshop |
| Off Site Meeting | Customer Service | Laser-focused | Backward Compatible | Customer Relationship Management (CRM) |