| Prototype | Laser-focused | Web 2.0 / 3.0 | Diversity | Backward Compatible |
| Portal | Engage | Cross Sell | Ecosystem | Off Site Meeting |
| Drill Down | Grow | BULLSHIT BINGO (free square) | Critical Path / Issue | Flexibility |
| Scope | Resource[s] | Level Playing Field | Level Set | Multitask[ing] |
| Knowledge Transfer | Market Leader | Walk the Talk | Total Quality [or] Quality Driven | Workshop |