| Heavy lifting | Target Audience | Virtual / Virtualization | Retention | |
| Cadence Call | Core Competency / Core Competencies | Web 2.0 / 3.0 | Legacy | Ecosystem |
| Go Live | Customer Service | BULLSHIT BINGO (free square) | Lead The Field / Occupy The Field | Backward Compatible |
| Challenge[s] | Communication | New Economy | Downsize | Capacity |
| Tasked | Process | Turnkey | Marketing / Promotional Collateral | Business Plan |