| Business Plan | Band-aid | Reverse Engineer | Paradigm | Lead The Field / Occupy The Field |
| Portfolio | Granular | User Friendly | Hardball | Turnkey |
| Brand[ing] | Back to the drawing board | BULLSHIT BINGO (free square) | Cadence Call | Prioritized |
| Deliverable[s] | Braindump | Win-win | Mind Share | Tailwind[s] |
| On Board | Advantage | Proactive | Pushback | A-B Testing |