| Legacy | Out Source | Deep dive | Streamline | Exposure |
| Dynamic | Wow Factor | Heads up | Monoply | In a Nutshell |
| Project | Circle the wagons | BULLSHIT BINGO (free square) | Think Outside the Box | Network[ing] |
| Scale | Targeted | Data Driven | Negotiated | Etched in Stone |
| Time to Market | Band-aid | Cross Sell | Core Competency / Core Competencies | Best Practice |