| Proactive | Compelling | Facilitate | At the end of the day | Upside |
| Deadlines | Challenge[s] | Center of Excellence | Customer Service | In a Nutshell |
| Touchpoints | Convergent | BULLSHIT BINGO (free square) | Benchmark | Traction |
| Cost | Off-line | Up to speed | Back-end | Cascade Graph |
| Agenda | Landing Page[s] | Win-win | Milestone | Green |