| Benefit analysis | Touchpoints | Conversion | Offline | Scale |
| Customer Facing | Raising the Bar | Experiences | Functionality | Double down |
| Marketing / Promotional Collateral | Project | BULLSHIT BINGO (free square) | Real-Time | Top down |
| Reactivation | Timeline(s) | Niche[s] | Best Practice | In a Nutshell |
| Win-win | On The Same Page | Ball Park | B2B | Sales Driven |