| Functionality | Paradigm | Acquisition | Skill set(s) | Technologies |
| Diversity | Metadata | Reinvent[ing] the wheel | Elephant in the room | Strategy |
| Leadership | Scale | BULLSHIT BINGO (free square) | Etched in Stone | Offline |
| User Friendly | Lean In | Goal[s] | Raising the Bar | Expectations |
| Emerging markets | Customer Service | Knowledge Transfer | Customer Centric | Policy[ies] |