| Prototype | Measurement | Transformative | Brain Storm / Mind Shower | Raising the Bar |
| Basically | Touch Base | Intellectual Property | Cascade Graph | Diversity |
| Return on Investment (ROI) | Lean In | BULLSHIT BINGO (free square) | End to end | Due dilligence |
| Strategy | Milestone | Real-Time | Open Source | Ownership |
| Grow | Flexibility | Workflow | Total Cost of Ownership (TCO) | Profit[ability] |