| B2B | 30,000 foot view | Relevance | Discovery | Sticky-ness |
| Convergent | Control Group | Lean In | E-business | Utilize |
| Measurement | Knowledge Base | BULLSHIT BINGO (free square) | In a Nutshell | Downsize |
| Goal[s] | Service Oriented | Herding Cats | At the end of the day | Monoply |
| Green | Touch Base | Customer Oriented | Etched in Stone | Network[ing] |