| Opportunity | Cascade Graph | Ball Park | Quick win | Go Public |
| Time to Market | Issues | 30,000 foot view | Differentiation | Re-engagement |
| Network[ing] | Transformative | BULLSHIT BINGO (free square) | Expectations | Resource[s] |
| Big Picture | Total Cost of Ownership (TCO) | Cutting Edge | Agnostic | Niche[s] |
| Customer Oriented | Policy[ies] | Portfolio | Integration | Run the Numbers |