| Drink the Kool-Aid | Web 2.0 / 3.0 | Braindump | Backward Compatible | Goal oriented |
| Critical Path / Issue | Reconfigure | Lead The Field / Occupy The Field | Circle Back | Leverage |
| Quick win | Reinvigorate | BULLSHIT BINGO (free square) | Policy[ies] | Elevator pitch |
| Red Flag | Herding Cats | Synergy / Synergies | Due dilligence | Deep dive |
| Retention | Demographic | Top down | Walk the Talk | Heavy lifting |