| Perspective | Reinvent[ing] the wheel | Compelling | Innovation / Innovated | Scope |
| Connectivity | Business Plan | Return on Investment (ROI) | Resource[s] | Deadlines |
| Niche[s] | Bottom Line | BULLSHIT BINGO (free square) | Guidance | Competitive |
| Reverse Engineer | Facilitate | Center of Excellence | Total Cost of Ownership (TCO) | Experiences |
| Proactive | High-Level | No-Brainer | Conversion | Non-Traditional Management |