| Moving/Going Forward | Goal oriented | Demographic | B2B | Brand[ing] |
| Market Leader | Green | Big Picture | Customer Oriented | Performance |
| Run the Numbers | Real-Time | BULLSHIT BINGO (free square) | Dashboard | At the end of the day |
| Success | Collaborate / Collaboration | Front Lines | Team Building | Band-aid |
| Differentiation | Leverage | Backward Compatible | Market Window | Sticky-ness |