| Utilize | Relevance | End to end | Level Set | A-B Testing |
| Game Plan | Impact[ful] | Leadership | Objectives | Expectations |
| Project | Demographic | BULLSHIT BINGO (free square) | Grow | Metrics |
| Off the Shelf | Top down | Mindset | Customer Facing | Time to Market |
| Traction | Reuse / Reusability | Personalization | Run it up the flagpole | Dashboard |