| Goal[s] | Convergent | Vertical Market | Experiences | Action Item / Action It |
| Google Juice | Strategic | Automated | Go to market | Back-end |
| A-B Testing | Win-win | BULLSHIT BINGO (free square) | Soup to nuts 24/7 | Followup |
| Sustainable | Segment | Touch Base | Streamline | Eyeballs |
| Lead The Field / Occupy The Field | Control Group | Level Playing Field | Focused | Innovation / Innovated |