| Quick win | Laser-focused | Resource[s] | Braindump | Touchpoints |
| Engage | Reswizzle | Top down | Negotiated | Out Source |
| On the back end | Discovery | BULLSHIT BINGO (free square) | Mission Critical | Convergent |
| Metadata | Strategize | Mindset | Conversion | Service Oriented |
| Functionality | Legacy | Brand[ing] | Time to Market | Elevator pitch |