| Popup | Reactivation | Out Source | Backward Compatible | One to one |
| Flexibility | Total Quality [or] Quality Driven | Objectives | Negotiated | Communication |
| Performance | Exposure | BULLSHIT BINGO (free square) | A-B Testing | E-commerce |
| Laser-focused | Cost | At the end of the day | Mindset | Up to speed |
| Etched in Stone | Elephant in the room | Differentiation | Prioritized | Fault Tolerant |