| Strategize | One to one | Sustainable | Reactivation | Gap Analysis |
| Circle the wagons | Downsize | Challenge[s] | Transformative | Performance |
| Benchmark | Resource[s] | BULLSHIT BINGO (free square) | Empower[ment] | Grow |
| Cross Sell | Tailwind[s] | Proactive | Run it up the flagpole | Optimization |
| Engage | Collaborate / Collaboration | Robust | One Stop Shop | Deploy |