| Monetize | Expectations | Deep dive | Reinvigorate | Buzz |
| Differentiation | Partner | Dashboard | Marketing / Promotional Collateral | Transformative |
| Traction | Technologies | BULLSHIT BINGO (free square) | Targeted | Negotiated |
| Out Source | Quick win | Secret sauce | Touch Base | Reconfigure |
| Cascade Graph | User Friendly | Pipeline | Raising the Bar | End to end |