| Facilitate | Negotiated | Business Opportunity | Granular | Best of Breed |
| Relevance | In a Nutshell | Road map | Reverse Engineer | Customer Facing |
| Deep dive | Return on Investment (ROI) | BULLSHIT BINGO (free square) | B2B | Bottom up |
| Cadence Call | Intellectual Property | Out Source | Portal | Sustainable |
| Content Management | Elephant in the room | Customer Oriented | Scale | Turnkey |