| Gap Analysis | Goal oriented | Elevator pitch | Empower[ment] | Customer Relationship Management (CRM) |
| Customer Service | Customer Oriented | Game Plan | Vertical Market | Guidance |
| Walk the Talk | Knowledge Base | BULLSHIT BINGO (free square) | Team Building | Pipeline |
| Circle the wagons | Top down | Resource[s] | Run it up the flagpole | Turnkey |
| A-B Testing | Revisit | Grow | Bottom up | Traction |