| Time to Market | Customer Relationship Management (CRM) | Customer Service | Elevator pitch | Metadata |
| Engage | Moving/Going Forward | Perspective | Ramp Up | Retention |
| Scenario[s] | Off Site Meeting | BULLSHIT BINGO (free square) | Paradigm | Followup |
| Measurement | Prioritized | Leverage | Viral | Content Management |
| Tasked | Revisit | Run the Numbers | Integration | Deliverable[s] |