| Exposure | Scale | E-commerce | Workshop | Experiences |
| B2B | First to market | Workflow | Reuse / Reusability | Quick win |
| Road map | Emerging markets | BULLSHIT BINGO (free square) | Offline | Segment |
| Profit[ability] | Monetize | Critical Path / Issue | Functionality | Action Item / Action It |
| Open Source | Search Engine Optimization | Back-end | ETA | Data Driven |