| Differentiation | Reswizzle | Scope | Aggregate | Knowledge Base |
| Pipeline | Data Mining | Opportunity | Up to speed | Customer Oriented |
| Level Set | First to market | BULLSHIT BINGO (free square) | Off-line | Sticky-ness |
| Paradigm | Real-Time | E-business | High-Level | Segment |
| Multitask[ing] | Guidance | Utilize | Acquisition | Synergy / Synergies |