| A-B Testing | Aggregate | Heads up | Up to speed | Deliverable[s] |
| Omnichannel / Cross Channel | Critical Path / Issue | Scenario[s] | Conversion | Exposure |
| Open Source | Data Driven | BULLSHIT BINGO (free square) | Empower[ment] | Mindset |
| Moving/Going Forward | Raising the Bar | Drink the Kool-Aid | Sustainable / Sustainability | Popup |
| Knowledge Base | Metrics | Deep dive | Tasked | Traction |