| Green | Vertical Market | Cutting Edge | Proactive | Guidance |
| Workshop | Market Window | Differentiation | Pipeline | Prioritized |
| Communication | Eyeballs | BULLSHIT BINGO (free square) | Multitask[ing] | One Stop Shop |
| Legacy | Discovery | Up to speed | That being said / Having said that | Raising the Bar |
| Paradigm | Walk the Talk | Bottom Line | Quick win | Best Practice |