| Data Mining | Demographic | Gap Analysis | Metrics | Automated |
| Customer Relationship Management (CRM) | Laser-focused | B2B | Seamless | Utilize |
| Multitask[ing] | Off the Shelf | BULLSHIT BINGO (free square) | Discovery | E-tailers |
| Moving/Going Forward | Cadence Call | Top down | Go Public | Red Flag |
| Total Cost of Ownership (TCO) | Scope | Run it up the flagpole | Top Of The Game | Open Source |