| Business Plan | Challenge[s] | Functionality | Communication | Competitive |
| High-Level | First to market | Robust | Diversity | Upside |
| Project | In a Nutshell | BULLSHIT BINGO (free square) | Sticky-ness | Differentiation |
| Omnichannel / Cross Channel | Web 2.0 / 3.0 | Wow Factor | Patent | Gap Analysis |
| Connectivity | Up-Sell | Market Leader | Tasked | Ramp Up |