| One to one | Downsize | Call to Action | Dashboard | Perspective |
| Level Playing Field | Level Set | Team Building | Quick win | Tasked |
| Discovery | Win-win | BULLSHIT BINGO (free square) | Off Site Meeting | Sales Driven |
| Convergent | Customer Facing | User Friendly | Proactive | Go Public |
| Open Source | Impact[ful] | One Stop Shop | Band-aid | Circle Back |