| Monetize | Off-line | Automated | No-Brainer | Brain Storm / Mind Shower |
| Strategic | Leadership | Basically | Bottom Line | Portfolio |
| Cost | Guidance | BULLSHIT BINGO (free square) | Fault Tolerant | Market Leader |
| Optimization | Etched in Stone | Cadence Call | Circle the wagons | Business Plan |
| Workshop | Scale | Streamline | Strategy | Low-Hanging Fruit |