| Band-aid | Top down | That being said / Having said that | Asset[s] | Fault Tolerant |
| Process | Focused | Application Service Provider (ASP) | Integration | Reinvent[ing] the wheel |
| Measurement | Non-Traditional Management | BULLSHIT BINGO (free square) | Impact[ful] | Ecosystem |
| A-B Testing | Growth | Network[ing] | Conversion | Drill Down |
| Buzz | Control Group | Project | Green | Robust |