| Up to speed | Green | Sales Driven | Secret sauce | Run it up the flagpole |
| Milestone | Core Competency / Core Competencies | E-tailers | Omnichannel / Cross Channel | Acquisition |
| B2B | Negotiated | BULLSHIT BINGO (free square) | Traction | Policy[ies] |
| Capacity | Circle the wagons | Revisit | Intellectual Property | Patent |
| Off-line | Workflow | Quick win | Reswizzle | Strategize |