| Legacy | Process | Sustainable / Sustainability | Engage | Moving/Going Forward |
| Profit[ability] | Streamline | Circle the wagons | Customer Service | Market Window |
| Workflow | Downsize | BULLSHIT BINGO (free square) | Re-engagement | Walk the Talk |
| Functionality | Tasked | Customer Relationship Management (CRM) | Challenge[s] | Deep dive |
| Monoply | Return on Investment (ROI) | Sales Driven | Network[ing] | Proactive |