| Strategize | Off the Shelf | Functionality | Seamless | Automated |
| Patent | Bandwidth | Heavy lifting | Upside | Circle the wagons |
| Lead The Field / Occupy The Field | Statement of Work (SOW) | BULLSHIT BINGO (free square) | Offline | Aggregate |
| Web 2.0 / 3.0 | Expectations | Reverse Engineer | Followup | Ramp Up |
| Raising the Bar | Streamline | Customer Centric | Downsize | Prototype |