| Transformative | First to market | Benefit analysis | Multitask[ing] | Workflow |
| Benchmark | Opportunity | Retention | At the end of the day | Dynamic |
| Granular | Viral | BULLSHIT BINGO (free square) | On Board | Target Audience |
| Scale | Discovery | Sustainable / Sustainability | Call to Action | Business Plan |
| Vision statement | Gap Analysis | Moving/Going Forward | Followup | Front Lines |