| Strategy | Focused | Total Cost of Ownership (TCO) | Targeted | Grow |
| Aggregate | Raising the Bar | Convergent | Run it up the flagpole | Advantage |
| Control Group | Elevator pitch | BULLSHIT BINGO (free square) | Customer Facing | Collaborate / Collaboration |
| Backward Compatible | Drop the Ball | Agnostic | Workshop | |
| Key Factor / Words | Gap Analysis | Reinvent[ing] the wheel | Viral | Legacy |