| Mindset | Lead The Field / Occupy The Field | Knowledge Transfer | Bandwidth | Timeline(s) |
| Portal | Data Mining | Web 2.0 / 3.0 | Dynamic | Benchmark |
| Go to market | Secret sauce | BULLSHIT BINGO (free square) | Herding Cats | Drink the Kool-Aid |
| Revenue | Team Building | Eyeballs | Compelling | Mind Share |
| Asset[s] | Milestone | Value | Impact[ful] | Cost |