| Burn rate | Reactivation | Partner | Quick win | Knowledge Transfer |
| Customer Relationship Management (CRM) | Lead The Field / Occupy The Field | Mindset | Low-Hanging Fruit | Elevator pitch |
| B2B | E-tailers | BULLSHIT BINGO (free square) | Intellectual Property | End to end |
| Customer Facing | Impact[ful] | Turnkey | Revisit | Milestone |
| Scenario[s] | Optimization | Engage | Personalization | Restructuring |