| Timeline(s) | Intellectual Property | Portal | Elephant in the room | Patent |
| Back to the drawing board | Web 2.0 / 3.0 | Control Group | Project | Mission Critical |
| Customer Facing | Policy[ies] | BULLSHIT BINGO (free square) | Benefit analysis | Call to Action |
| E-commerce | Connectivity | Reinvigorate | Walk the Talk | Buzz |
| Burn rate | Target Audience | Bandwidth | Team Building | Conversation |