| Real-Time | On The Same Page | Phase | Off-line | Mind Share |
| Total Cost of Ownership (TCO) | Measurement | One Stop Shop | Experiences | Return on Investment (ROI) |
| Reswizzle | B2B | BULLSHIT BINGO (free square) | Objectives | Green |
| Vision statement | Partner | Back to the drawing board | Touch Base | Soup to nuts 24/7 |
| Total Quality [or] Quality Driven | Bandwidth | Customer Facing | Critical Path / Issue | Capacity |