| Differentiation | Customer Relationship Management (CRM) | Application Service Provider (ASP) | Traction | Optimization |
| Sticky-ness | Herding Cats | Sales Driven | Tasked | Scenario[s] |
| Go Public | Heavy lifting | BULLSHIT BINGO (free square) | Drill Down | Ecosystem |
| Strategize | Fault Tolerant | Sustainable / Sustainability | New Economy | Strategic |
| Walk the Talk | Burn rate | Top down | Re-engagement | Out Source |