| Guidance | Touch Base | Double down | Backward Compatible | Niche[s] |
| Sustainable / Sustainability | Secret sauce | Ball Park | Negotiated | Open Source |
| Metadata | Statement of Work (SOW) | BULLSHIT BINGO (free square) | Promotion | Scope |
| No-Brainer | Omnichannel / Cross Channel | Reinvigorate | E-tailers | Demographic |
| High-Level | Reach out | Facilitate | Call to Action | Top Of The Game |