| Brain Storm / Mind Shower | Business Plan | Prototype | Scale | Key Factor / Words |
| Integration | Level Set | Goal[s] | Backward Compatible | Fast Track |
| Touchpoints | Drill Down | BULLSHIT BINGO (free square) | Deep dive | On the back end |
| E-tailers | Red Flag | Non-Traditional Management | Bottom up | Cadence Call |
| Sales Driven | Drop the Ball | Big Picture | Automated | Collaborate / Collaboration |