| Brain Storm / Mind Shower | Partner | Synergy / Synergies | Lead The Field / Occupy The Field | Game Plan |
| Up to speed | Total Cost of Ownership (TCO) | Strategy | Virtual / Virtualization | Collaborate / Collaboration |
| Segment | Soup to nuts 24/7 | BULLSHIT BINGO (free square) | Discovery | That being said / Having said that |
| Reach out | Revisit | Back to the drawing board | Promotion | Laser-focused |
| Heads up | Grow | Acquisition | Fast Track | Convergent |