| Competitive | Strategize | Policy[ies] | Secret sauce | Level Set |
| Level Playing Field | Raising the Bar | Partner | Team Building | Emerging markets |
| Business Opportunity | Relevance | BULLSHIT BINGO (free square) | Integration | Opportunity |
| Perspective | On The Same Page | Cross Sell | Value | Run the Numbers |
| Reconfigure | Ownership | Traction | Go Live | Phase |