| Core Competency / Core Competencies | Drop the Ball | Customer Facing | Return on Investment (ROI) | Utilize |
| Heads up | Deploy | Asset[s] | Web 2.0 / 3.0 | Pushback |
| Gap Analysis | Strategy | BULLSHIT BINGO (free square) | Wow Factor | Big Picture |
| Growth | First to market | E-tailers | Conversion | Key Factor / Words |
| Virtual / Virtualization | Reverse Engineer | Experiences | Mind Share | Content Management |