| Opportunity | Reverse Engineer | Proactive | Paradigm | Drop the Ball |
| Capacity | Discovery | Moving/Going Forward | Statement of Work (SOW) | Collaborate / Collaboration |
| Cross Sell | One to one | BULLSHIT BINGO (free square) | Solution(s) | Flexibility |
| Issues | Raising the Bar | Mind Share | Braindump | Patent |
| Conversation | Pushback | At the end of the day | Search Engine Optimization | Experiences |