| Ball Park | Think Outside the Box | In a Nutshell | Phase | Prototype |
| Revenue | Conversation | Advantage | Seamless | Aggregate |
| Bottom Line | Emerging markets | BULLSHIT BINGO (free square) | Win-win | Upside |
| Data Driven | Agenda | Milestone | Critical Path / Issue | Out of the [Box | Loop] |
| Bottom up | Scope | Issues | Intellectual Property | Popup |