| One Stop Shop | Advantage | Return on Investment (ROI) | Optimization | Monoply |
| Google Juice | Patent | Ecosystem | Off the Shelf | Viral |
| Phase | Technologies | BULLSHIT BINGO (free square) | Game Plan | Low-Hanging Fruit |
| Out of the [Box | Loop] | Lean In | That being said / Having said that | Pipeline | Perspective |
| Target Audience | Process | Vertical Market | Level Set | Gap Analysis |