| Connectivity | Band-aid | Portfolio | Empower[ment] | Milestone |
| Strategize | Network[ing] | Market Window | Niche[s] | Moving/Going Forward |
| Vision statement | Paradigm | BULLSHIT BINGO (free square) | Deliverable[s] | First to market |
| Level Playing Field | Pipeline | Goal[s] | E-business | Return on Investment (ROI) |
| Benefit analysis | Herding Cats | Popup | Double down | Client Focus[ed] |