| Braindump | Sticky-ness | Drink the Kool-Aid | Portfolio | Ball Park |
| Moving/Going Forward | Objectives | Ownership | Off Site Meeting | Front Lines |
| Integration | Walk the Talk | BULLSHIT BINGO (free square) | Ecosystem | Strategy |
| Convergent | Process | Growth | Best Practice | Mission Critical |
| Customer Oriented | Application Service Provider (ASP) | Business Opportunity | Network[ing] | Run the Numbers |