| Partner | Scope | Brain Storm / Mind Shower | Secret sauce | Conversation |
| On the back end | Process | Multitask[ing] | Hardball | Solution(s) |
| Deploy | Top Of The Game | BULLSHIT BINGO (free square) | Wow Factor | Bottom up |
| Perspective | B2B | Data Mining | Critical Path / Issue | Bandwidth |
| Total Quality [or] Quality Driven | Omnichannel / Cross Channel | Drill Down | Issues | Go Live |