| Capacity | Touchpoints | Herding Cats | Process | Engage |
| E-commerce | Best Practice | Marketing / Promotional Collateral | Market Window | Customer Oriented |
| Transformative | Niche[s] | BULLSHIT BINGO (free square) | New Economy | Discovery |
| Quick win | ETA | Up-Sell | Up to speed | Communication |
| Strategy | Perspective | Resource[s] | Benefit analysis | Team Player |