| Hardball | Ownership | Service Oriented | Buzz | Ramp Up |
| Off Site Meeting | Burn rate | Competitive | Reinvent[ing] the wheel | Opportunity |
| Scenario[s] | Metadata | BULLSHIT BINGO (free square) | Brand[ing] | Off the Shelf |
| Followup | Communication | Return on Investment (ROI) | Workflow | Customer Centric |
| Sticky-ness | Brain Storm / Mind Shower | Revenue | A-B Testing | Back to the drawing board |