| Communication | Process | Customer Facing | Scope | Upside |
| Eyeballs | Dynamic | Up-Sell | Top down | Ball Park |
| Statement of Work (SOW) | Leadership | BULLSHIT BINGO (free square) | Mission Critical | Go Public |
| Relevance | Portal | Prioritized | Best Practice | Value |
| Cross Sell | Burn rate | Conversion | Customer Oriented | Return on Investment (ROI) |