| End to end | Cascade Graph | Green | Virtual / Virtualization | Total Quality [or] Quality Driven |
| Experiences | Bandwidth | On the back end | Think Outside the Box | Eyeballs |
| Conversion | Transformative | BULLSHIT BINGO (free square) | Prototype | Circle Back |
| Legacy | Sales Driven | Ball Park | Communication | Dashboard |
| Reconfigure | High-Level | Cross Sell | Deep dive | Mission Critical |