| Leadership | Client Focus[ed] | Synergy / Synergies | Growth | Wow Factor |
| Sustainable / Sustainability | End to end | Real-Time | Core Competency / Core Competencies | On The Same Page |
| Target Audience | E-commerce | BULLSHIT BINGO (free square) | Ecosystem | Reinvigorate |
| Emerging markets | Tasked | Streamline | Capacity | Facilitate |
| Retention | High-Level | Cadence Call | Guidance | Low-Hanging Fruit |