| First to market | Measurement | Optimization | Capacity | Conversion |
| Target Audience | Customer Centric | Web 2.0 / 3.0 | Retention | Partner |
| Service Oriented | Demographic | BULLSHIT BINGO (free square) | Pushback | End to end |
| Red Flag | Secret sauce | Restructuring | Sticky-ness | Collaborate / Collaboration |
| Time to Market | Scope | Elephant in the room | Top down | Cutting Edge |