| Reswizzle | Bottom Line | Scale | Reactivation | Think Outside the Box |
| Metrics | Bandwidth | Search Engine Optimization | Value | Conversation |
| Sustainable | Workshop | BULLSHIT BINGO (free square) | Market Window | No-Brainer |
| First to market | Dashboard | User Friendly | 30,000 foot view | Intellectual Property |
| Service Oriented | Communication | Reinvigorate | Reinvent[ing] the wheel | Grow |