| Out Source | Deep dive | Statement of Work (SOW) | Competitive | Quick win |
| Perspective | Google Juice | Best of Breed | Capacity | Convergent |
| Transformative | Data Mining | BULLSHIT BINGO (free square) | Brain Storm / Mind Shower | Laser-focused |
| Open Source | Partner | Buzz | Raising the Bar | Differentiation |
| New Economy | Reach out | Seamless | Drop the Ball | One Stop Shop |