| Competitive | On the back end | Turnkey | Search Engine Optimization | Prototype |
| Goal[s] | Compelling | Walk the Talk | Streamline | Tailwind[s] |
| Skill set(s) | On The Same Page | BULLSHIT BINGO (free square) | Customer Centric | Touch Base |
| Benchmark | Revenue | Pipeline | Brain Storm / Mind Shower | Burn rate |
| Green | Real-Time | Ball Park | E-commerce | Out Source |