| Policy[ies] | Time to Market | Turnkey | Retention | Out of the [Box | Loop] |
| Conversion | Functionality | Double down | A-B Testing | Tailwind[s] |
| Game Plan | Return on Investment (ROI) | BULLSHIT BINGO (free square) | Reinvent[ing] the wheel | Application Service Provider (ASP) |
| Viral | Go Public | On Board | Focused | Quick win |
| Advantage | Customer Relationship Management (CRM) | Best of Breed | Granular | Level Set |