| Monetize | Growth | Circle Back | Sustainable | Off the Shelf |
| Customer Facing | Braindump | Policy[ies] | Automated | Big Picture |
| Team Player | Virtual / Virtualization | BULLSHIT BINGO (free square) | Flexibility | Bandwidth |
| Marketing / Promotional Collateral | Facilitate | No-Brainer | Drill Down | Customer Centric |
| Critical Path / Issue | Fault Tolerant | New Economy | Strategic | In a Nutshell |