| Asset[s] | Leverage | Automated | Backward Compatible | Market Leader |
| Competitive | Service Oriented | Think Outside the Box | Target Audience | Promotion |
| Advantage | Go to market | BULLSHIT BINGO (free square) | Perspective | Cascade Graph |
| Marketing / Promotional Collateral | Solution(s) | Robust | Strategic | Demographic |
| Etched in Stone | ETA | Eyeballs | One Stop Shop | Project |