| Virtual / Virtualization | Intellectual Property | Discovery | Due dilligence | Business Opportunity |
| Scenario[s] | Goal oriented | Lean In | ETA | Solution(s) |
| Content Management | Expectations | BULLSHIT BINGO (free square) | Streamline | Personalization |
| Ecosystem | On Board | Mind Share | Lead The Field / Occupy The Field | Moving/Going Forward |
| Resource[s] | Market Leader | Agenda | Communication | 30,000 foot view |