| Level Playing Field | Service Oriented | Revenue | High-Level | Leverage |
| Robust | Reconfigure | ETA | E-tailers | Exposure |
| Workflow | Cascade Graph | BULLSHIT BINGO (free square) | Top down | Agenda |
| Secret sauce | Popup | Portfolio | Strategic | Vision statement |
| Moving/Going Forward | Mind Share | Flexibility | Tailwind[s] | Go Live |