| Intellectual Property | Raising the Bar | Return on Investment (ROI) | Run it up the flagpole | On Board |
| Facilitate | Asset[s] | Reswizzle | Top down | Time to Market |
| Viral | Offline | BULLSHIT BINGO (free square) | Go to market | Real-Time |
| Differentiation | End to end | Integration | Collaborate / Collaboration | Strategy |
| Reverse Engineer | Communication | Portal | Touchpoints | Data Driven |