| Go to market | Band-aid | Project | Competitive | Niche[s] |
| Eyeballs | Mind Share | Convergent | Prioritized | Goal oriented |
| Policy[ies] | Statement of Work (SOW) | BULLSHIT BINGO (free square) | Back-end | User Friendly |
| Growth | Pushback | Guidance | Offline | Customer Facing |
| Best Practice | Revisit | Retention | Reverse Engineer | Drop the Ball |