| Scope | Value | Experiences | Popup | Wow Factor |
| Cadence Call | Return on Investment (ROI) | High-Level | Run it up the flagpole | Mission Critical |
| Leverage | Tasked | BULLSHIT BINGO (free square) | Facilitate | Promotion |
| Emerging markets | Ramp Up | Multitask[ing] | Intellectual Property | Benefit analysis |
| Reinvigorate | Market Leader | Revisit | E-tailers | Flexibility |