| Cutting Edge | Off the Shelf | Expectations | Out of the [Box | Loop] | Traction |
| Legacy | Goal oriented | Technologies | Basically | Cascade Graph |
| E-commerce | Double down | BULLSHIT BINGO (free square) | Aggregate | Back-end |
| Reswizzle | Out Source | Critical Path / Issue | Marketing / Promotional Collateral | Value |
| Content Management | Client Focus[ed] | Performance | Workshop | Time to Market |