| Bandwidth | Workflow | That being said / Having said that | Niche[s] | Off the Shelf |
| Partner | Quick win | Market Window | Sustainable / Sustainability | E-commerce |
| Time to Market | Proactive | BULLSHIT BINGO (free square) | Hardball | Bottom up |
| Touch Base | High-Level | Back-end | Performance | Landing Page[s] |
| Vision statement | Streamline | Return on Investment (ROI) | On Board | Sales Driven |