| Reinvent[ing] the wheel | Vision statement | Paradigm | Restructuring | Strategize |
| Followup | Streamline | A-B Testing | Go to market | Team Player |
| Return on Investment (ROI) | Reswizzle | BULLSHIT BINGO (free square) | Emerging markets | Upside |
| Growth | On the back end | Resource[s] | E-tailers | Metadata |
| Project | Eyeballs | Run the Numbers | Knowledge Transfer | Strategic |