| Buzz | Bottom Line | Measurement | Resource[s] | Customer Oriented |
| Tasked | Customer Facing | Profit[ability] | Wow Factor | Issues |
| Synergy / Synergies | Off-line | BULLSHIT BINGO (free square) | Deliverable[s] | On the back end |
| Promotion | Scale | Impact[ful] | Level Playing Field | Search Engine Optimization |
| Best Practice | Portal | Goal[s] | Backward Compatible | Grow |