| Search Engine Optimization | Total Quality [or] Quality Driven | User Friendly | Dashboard | Prototype |
| Segment | Milestone | At the end of the day | Downsize | Pushback |
| Double down | Monetize | BULLSHIT BINGO (free square) | Mission Critical | Upside |
| Profit[ability] | B2B | High-Level | Retention | Discovery |
| That being said / Having said that | Cadence Call | E-tailers | Tasked | Cascade Graph |