| Service Oriented | Workflow | Communication | In a Nutshell | Touchpoints |
| Action Item / Action It | Mission Critical | Team Player | Promotion | Pushback |
| Customer Oriented | Innovation / Innovated | BULLSHIT BINGO (free square) | Etched in Stone | Secret sauce |
| Technologies | Run it up the flagpole | High-Level | Prototype | |
| Content Management | Data Mining | Dynamic | Acquisition | Utilize |