| Aggregate | Grow | Re-engagement | Drop the Ball | End to end |
| Capacity | Business Plan | Sustainable / Sustainability | One Stop Shop | Brain Storm / Mind Shower |
| Solution(s) | Compelling | BULLSHIT BINGO (free square) | Target Audience | Communication |
| Performance | Moving/Going Forward | Buzz | Total Cost of Ownership (TCO) | Strategic |
| Milestone | Growth | Timeline(s) | Ecosystem | Benefit analysis |