| Guidance | Knowledge Base | Benefit analysis | Business Opportunity | On the back end |
| Cross Sell | Real-Time | Off Site Meeting | Scale | New Economy |
| Go to market | Goal[s] | BULLSHIT BINGO (free square) | Google Juice | Total Cost of Ownership (TCO) |
| Front Lines | Functionality | Mission Critical | Service Oriented | Return on Investment (ROI) |
| Low-Hanging Fruit | Focused | Experiences | E-tailers | E-commerce |