| Deep dive | Drill Down | Eyeballs | Grow | Band-aid |
| Open Source | Focused | Profit[ability] | Level Set | Data Driven |
| Partner | Convergent | BULLSHIT BINGO (free square) | Expectations | Engage |
| Double down | Impact[ful] | Restructuring | Market Window | Heavy lifting |
| Performance | Out Source | Fast Track | Game Plan | Back to the drawing board |