| Bottom Line | Measurement | E-tailers | Seamless | Turnkey |
| No-Brainer | Vision statement | Reinvent[ing] the wheel | Project | Segment |
| Engage | Red Flag | BULLSHIT BINGO (free square) | Vertical Market | Performance |
| User Friendly | Bottom up | Back to the drawing board | Up-Sell | Customer Oriented |
| Experiences | Go Live | Empower[ment] | Transformative | Functionality |