| Core Competency / Core Competencies | Benchmark | Synergy / Synergies | Due dilligence | Data Mining |
| E-tailers | B2B | Goal oriented | Reverse Engineer | Ownership |
| Niche[s] | Agnostic | BULLSHIT BINGO (free square) | Off the Shelf | Impact[ful] |
| Out of the [Box | Loop] | Engage | Transformative | Vision statement | Heads up |
| Phase | Goal[s] | Drop the Ball | Control Group | Dashboard |