| Win-win | Diversity | Growth | ETA | Search Engine Optimization |
| Center of Excellence | Solution(s) | Facilitate | Strategy | Prioritized |
| Go Public | Legacy | BULLSHIT BINGO (free square) | Vertical Market | Focused |
| Backward Compatible | Negotiated | Google Juice | Action Item / Action It | Discovery |
| Segment | Objectives | Customer Facing | Network[ing] | New Economy |