| Compelling | Traction | Team Building | Innovation / Innovated | Total Quality [or] Quality Driven |
| Sustainable | Level Set | Ball Park | Sticky-ness | Cutting Edge |
| Gap Analysis | A-B Testing | BULLSHIT BINGO (free square) | Drill Down | Project |
| Due dilligence | Metadata | Heavy lifting | Partner | Benefit analysis |
| Big Picture | Reactivation | Cross Sell | Circle Back | Conversion |