| Conversion | Wow Factor | Capacity | Paradigm | Google Juice |
| Non-Traditional Management | Drill Down | Convergent | Total Quality [or] Quality Driven | High-Level |
| Critical Path / Issue | Sustainable / Sustainability | BULLSHIT BINGO (free square) | Quick win | Data Mining |
| Drop the Ball | Elevator pitch | Open Source | Agenda | Cost |
| Reinvent[ing] the wheel | Omnichannel / Cross Channel | Gap Analysis | Run the Numbers | Engage |