| Functionality | Touchpoints | Non-Traditional Management | Cost | Customer Centric |
| Cutting Edge | Demographic | Strategy | Back to the drawing board | Real-Time |
| Acquisition | Revisit | BULLSHIT BINGO (free square) | Market Window | End to end |
| Top Of The Game | Fast Track | Conversion | Popup | Vision statement |
| Ownership | Customer Facing | Project | Data Mining | Multitask[ing] |