| Project | Up-Sell | Reactivation | Ball Park | Innovation / Innovated |
| Functionality | Team Building | Off-line | On Board | End to end |
| Profit[ability] | Center of Excellence | BULLSHIT BINGO (free square) | Re-engagement | Aggregate |
| Phase | Metrics | Expectations | Pushback | Circle the wagons |
| ETA | Multitask[ing] | Think Outside the Box | Agnostic | Deliverable[s] |