| Communication | Fault Tolerant | Brand[ing] | Customer Relationship Management (CRM) | Customer Facing |
| Retention | Lead The Field / Occupy The Field | Leverage | Cutting Edge | Go Live |
| Portal | Road map | BULLSHIT BINGO (free square) | Capacity | Strategic |
| Ball Park | Reswizzle | On Board | Strategize | Exposure |
| Facilitate | Off the Shelf | Go Public | Touchpoints | Top Of The Game |