| Top Of The Game | Circle Back | Exposure | Portfolio | Challenge[s] |
| Elephant in the room | Sticky-ness | Walk the Talk | Action Item / Action It | Reswizzle |
| Drill Down | Best of Breed | BULLSHIT BINGO (free square) | One Stop Shop | Business Plan |
| Ball Park | Return on Investment (ROI) | Experiences | Mind Share | Leverage |
| Quick win | Prototype | Agenda | On the back end | Legacy |