| Gap Analysis | ETA | Personalization | Customer Facing | Circle the wagons |
| Eyeballs | Brand[ing] | Scenario[s] | Automated | Drop the Ball |
| Core Competency / Core Competencies | Benchmark | BULLSHIT BINGO (free square) | Profit[ability] | Convergent |
| Segment | Green | Portfolio | Aggregate | Competitive |
| Grow | Cutting Edge | Up-Sell | Ownership |