| Customer Relationship Management (CRM) | Moving/Going Forward | Restructuring | 30,000 foot view | Vision statement |
| Real-Time | Deep dive | Statement of Work (SOW) | Downsize | Empower[ment] |
| Niche[s] | Back-end | BULLSHIT BINGO (free square) | Benefit analysis | Wow Factor |
| Low-Hanging Fruit | Go Public | Targeted | Offline | Milestone |
| One to one | Call to Action | Dashboard | Cascade Graph | Turnkey |