| Asset[s] | Elevator pitch | Best of Breed | Non-Traditional Management | Customer Centric |
| Skill set(s) | Success | Deep dive | Burn rate | Seamless |
| Reinvent[ing] the wheel | Multitask[ing] | BULLSHIT BINGO (free square) | Discovery | Popup |
| Green | Conversation | Sticky-ness | Cross Sell | Value |
| Brain Storm / Mind Shower | Control Group | Go Public | Search Engine Optimization | Emerging markets |