| Scale | Process | Off-line | Brand[ing] | Metadata |
| Dashboard | Phase | Critical Path / Issue | Reswizzle | First to market |
| Ecosystem | Target Audience | BULLSHIT BINGO (free square) | Red Flag | One to one |
| Level Set | Circle Back | Measurement | Niche[s] | Data Mining |
| Marketing / Promotional Collateral | Segment | Top down | Real-Time | Go to market |