| Scope | Level Set | Drink the Kool-Aid | Gap Analysis | That being said / Having said that |
| Search Engine Optimization | Content Management | Run the Numbers | Braindump | Facilitate |
| Team Player | Best Practice | BULLSHIT BINGO (free square) | Negotiated | Portfolio |
| Non-Traditional Management | Experiences | Mind Share | Conversation | No-Brainer |
| One to one | Functionality | Granular | Raising the Bar | Mission Critical |