| Cost | Targeted | Soup to nuts 24/7 | Scenario[s] | Game Plan |
| Back to the drawing board | Buzz | Heads up | Eyeballs | Compelling |
| Low-Hanging Fruit | Leadership | BULLSHIT BINGO (free square) | Vision statement | Top down |
| Communication | Touch Base | Agnostic | Laser-focused | Etched in Stone |
| Win-win | Sales Driven | Growth | Total Cost of Ownership (TCO) | Circle the wagons |