| Elevator pitch | Reconfigure | Level Playing Field | Customer Service | Niche[s] |
| Prototype | Facilitate | Innovation / Innovated | Strategy | Profit[ability] |
| Leverage | Multitask[ing] | BULLSHIT BINGO (free square) | Experiences | Off-line |
| Team Player | End to end | Process | Ecosystem | Walk the Talk |
| Convergent | 30,000 foot view | Downsize | Secret sauce | Drop the Ball |