| Client Focus[ed] | Raising the Bar | Goal oriented | Burn rate | Legacy |
| Portfolio | Virtual / Virtualization | Patent | Customer Oriented | Heads up |
| Prototype | Omnichannel / Cross Channel | BULLSHIT BINGO (free square) | Utilize | Transformative |
| Up-Sell | Moving/Going Forward | 30,000 foot view | Reactivation | At the end of the day |
| Action Item / Action It | Sales Driven | Benefit analysis | Customer Service | Laser-focused |