| Raising the Bar | Knowledge Base | Competitive | Off the Shelf | Guidance |
| Eyeballs | Reuse / Reusability | Data Driven | Go Public | Backward Compatible |
| Open Source | Action Item / Action It | BULLSHIT BINGO (free square) | Think Outside the Box | Impact[ful] |
| Elephant in the room | Go Live | Goal oriented | Deploy | Advantage |
| Restructuring | Functionality | Back to the drawing board | High-Level | Level Playing Field |