| Level Set | Critical Path / Issue | Patent | Portal | Open Source |
| Phase | Etched in Stone | Low-Hanging Fruit | 30,000 foot view | Cadence Call |
| Knowledge Base | Popup | BULLSHIT BINGO (free square) | Key Factor / Words | Elephant in the room |
| That being said / Having said that | Opportunity | Flexibility | Control Group | Dashboard |
| Reach out | Advantage | Portfolio | Intellectual Property | Goal[s] |