| Sustainable / Sustainability | 30,000 foot view | Data Driven | Partner | Patent |
| Ownership | Bandwidth | Streamline | On Board | Ecosystem |
| Followup | Viral | BULLSHIT BINGO (free square) | Paradigm | Benefit analysis |
| Leverage | Seamless | Conversion | Landing Page[s] | Cascade Graph |
| Technologies | Time to Market | Niche[s] | Core Competency / Core Competencies | Customer Service |