| Emerging markets | Bottom up | Laser-focused | A-B Testing | Facilitate |
| Convergent | Marketing / Promotional Collateral | Integration | Cadence Call | Time to Market |
| User Friendly | Off the Shelf | BULLSHIT BINGO (free square) | Compelling | Omnichannel / Cross Channel |
| Monoply | Viral | Wow Factor | Reinvent[ing] the wheel | Utilize |
| Run it up the flagpole | Scope | Top Of The Game | Touch Base | Innovation / Innovated |