| Innovation / Innovated | Big Picture | Opportunity | Impact[ful] | Multitask[ing] |
| Etched in Stone | Diversity | Bandwidth | Marketing / Promotional Collateral | Metadata |
| Think Outside the Box | Sustainable / Sustainability | BULLSHIT BINGO (free square) | Prototype | Proactive |
| Off-line | Empower[ment] | Cadence Call | Measurement | Return on Investment (ROI) |
| Strategy | Process | Front Lines | Tasked | Top down |