| Capacity | Experiences | No-Brainer | Perspective | Fault Tolerant |
| Key Factor / Words | Resource[s] | Measurement | Retention | Policy[ies] |
| Differentiation | One to one | BULLSHIT BINGO (free square) | Team Building | Patent |
| On The Same Page | Sticky-ness | Tailwind[s] | Reactivation | Out Source |
| ETA | Business Opportunity | Drink the Kool-Aid | Technologies | Grow |
| Action Item / Action It | Integration | Patent | Secret sauce | Team Building |
| Facilitate | Utilize | Run it up the flagpole | Up to speed | Total Cost of Ownership (TCO) |
| Capacity | Buzz | BULLSHIT BINGO (free square) | Exposure | |
| Issues | Win-win | Solution(s) | Heavy lifting | Drop the Ball |
| Customer Centric | Prioritized | Call to Action | Search Engine Optimization | Negotiated |
| Workshop | Heavy lifting | Ecosystem | Buzz | Vision statement |
| Level Set | Bottom Line | Cutting Edge | Scale | Dashboard |
| Tailwind[s] | Technologies | BULLSHIT BINGO (free square) | Relevance | Top down |
| Go Public | Customer Centric | Elevator pitch | Personalization | In a Nutshell |
| Off the Shelf | Collaborate / Collaboration | Deadlines | Deliverable[s] | Resource[s] |
| Open Source | Laser-focused | Traction | Center of Excellence | Collaborate / Collaboration |
| Marketing / Promotional Collateral | Heavy lifting | Expectations | Game Plan | Market Leader |
| Exposure | Off the Shelf | BULLSHIT BINGO (free square) | Process | Basically |
| Strategy | Robust | Customer Service | Sustainable | Out Source |
| Leadership | Compelling | Level Set | A-B Testing | Workflow |
| Pipeline | Targeted | Reconfigure | Non-Traditional Management | Off the Shelf |
| Walk the Talk | Data Driven | Deep dive | Bandwidth | Leadership |
| Mission Critical | Connectivity | BULLSHIT BINGO (free square) | Top down | Knowledge Transfer |
| Service Oriented | Eyeballs | Pushback | Double down | Ownership |
| Application Service Provider (ASP) | Circle the wagons | Cutting Edge | Up-Sell | Off Site Meeting |