| Return on Investment (ROI) | Go to market | Guidance | Game Plan | Touch Base |
| Network[ing] | Fault Tolerant | Cost | Streamline | |
| Front Lines | Dashboard | BULLSHIT BINGO (free square) | Perspective | Brain Storm / Mind Shower |
| Portfolio | In a Nutshell | Web 2.0 / 3.0 | Promotion | Market Window |
| Level Playing Field | A-B Testing | Prototype | New Economy | Go Public |
| Big Picture | Ball Park | Strategy | Back-end | Bottom up |
| Metrics | Double down | Seamless | Braindump | Scenario[s] |
| Customer Facing | E-tailers | BULLSHIT BINGO (free square) | Up-Sell | On the back end |
| Soup to nuts 24/7 | Benchmark | Buzz | Benefit analysis | Target Audience |
| Road map | Data Driven | Wow Factor | Milestone | Team Building |