| Strategic | Buzz | Center of Excellence | Level Set | Reswizzle |
| Sticky-ness | Front Lines | First to market | End to end | No-Brainer |
| Compelling | High-Level | BULLSHIT BINGO (free square) | Growth | Conversion |
| Measurement | Reactivation | Robust | Control Group | Client Focus[ed] |
| Customer Service | Issues | Success | Go to market | Negotiated |
| Drill Down | Focused | Moving/Going Forward | Opportunity | Ramp Up |
| Offline | Utilize | Tasked | Soup to nuts 24/7 | Discovery |
| Statement of Work (SOW) | Collaborate / Collaboration | BULLSHIT BINGO (free square) | Measurement | Off the Shelf |
| Streamline | Growth | Perspective | Action Item / Action It | Functionality |
| Big Picture | Performance | Granular | Customer Service | Sustainable |