| Braindump | Best Practice | Go Live | Discovery | ETA |
| Due dilligence | Deadlines | Customer Relationship Management (CRM) | Functionality | Core Competency / Core Competencies |
| Level Playing Field | Team Player | BULLSHIT BINGO (free square) | Time to Market | Process |
| Reactivation | Competitive | Band-aid | Critical Path / Issue | Burn rate |
| Customer Centric | Connectivity | Low-Hanging Fruit | Statement of Work (SOW) | Landing Page[s] |
| Call to Action | Search Engine Optimization | Tailwind[s] | Objectives | Targeted |
| Control Group | Big Picture | Pushback | Prioritized | Policy[ies] |
| Drill Down | Best Practice | BULLSHIT BINGO (free square) | Critical Path / Issue | Functionality |
| Off the Shelf | 30,000 foot view | Circle the wagons | Buzz | Seamless |
| Collaborate / Collaboration | Cutting Edge | Connectivity | Raising the Bar | Sales Driven |