| Customer Facing | End to end | Turnkey | Band-aid | Deep dive |
| Process | Run it up the flagpole | Tasked | Google Juice | Deliverable[s] |
| Connectivity | Conversion | BULLSHIT BINGO (free square) | Strategize | Patent |
| Time to Market | Value | User Friendly | Dynamic | Performance |
| Bandwidth | Eyeballs | Restructuring | Success | Sticky-ness |
| Non-Traditional Management | Customer Oriented | Engage | Viral | Fault Tolerant |
| Cost | Sustainable | Drill Down | Strategize | Targeted |
| Measurement | Personalization | BULLSHIT BINGO (free square) | Goal[s] | Success |
| Differentiation | Customer Relationship Management (CRM) | Pushback | Cutting Edge | Goal oriented |
| Soup to nuts 24/7 | E-business | Sticky-ness | Knowledge Base | Lean In |