| Functionality | Ball Park | Critical Path / Issue | Legacy | Elevator pitch |
| Demographic | Niche[s] | Circle Back | Action Item / Action It | Statement of Work (SOW) |
| Robust | Reactivation | BULLSHIT BINGO (free square) | Big Picture | Up-Sell |
| Monoply | E-commerce | Think Outside the Box | Front Lines | Workflow |
| Patent | Up to speed | One to one | On The Same Page | Touch Base |
| Leverage | One to one | Touch Base | Utilize | Bandwidth |
| Acquisition | Capacity | Growth | Due dilligence | Deploy |
| Service Oriented | Backward Compatible | BULLSHIT BINGO (free square) | Technologies | Conversation |
| Asset[s] | Key Factor / Words | Niche[s] | Phase | Exposure |
| Success | Off-line | Cascade Graph | Reconfigure | Green |