| Go to market | Customer Relationship Management (CRM) | Monetize | Mindset | Eyeballs |
| Action Item / Action It | Target Audience | Negotiated | Scale | Aggregate |
| Leadership | Retention | BULLSHIT BINGO (free square) | One Stop Shop | Go Live |
| Critical Path / Issue | Success | Traction | Reinvent[ing] the wheel | Agnostic |
| Web 2.0 / 3.0 | Collaborate / Collaboration | Win-win | One to one | Demographic |
| ETA | One Stop Shop | Knowledge Transfer | Aggregate | Turnkey |
| Resource[s] | Cross Sell | Moving/Going Forward | Laser-focused | Prioritized |
| Herding Cats | Upside | BULLSHIT BINGO (free square) | Data Driven | Think Outside the Box |
| Performance | No-Brainer | Pipeline | Seamless | Niche[s] |
| Wow Factor | Milestone | Negotiated | Segment | E-tailers |