| Initial Assessment | Business Opportunity | Ecosystem | No-Brainer | Top Of The Game |
| Back to the drawing board | Ownership | Leverage | Agnostic | User Friendly |
| That being said / Having said that | Reverse Engineer | BULLSHIT BINGO (free square) | Up to speed | Granular |
| Robust | Burn rate | A-B Testing | Phase | Low-Hanging Fruit |
| Level Playing Field | Demographic | Reactivation | Discovery | Non-Traditional Management |
| Up-Sell | Moving/Going Forward | Customer Oriented | Expectations | Knowledge Transfer |
| Initial Assessment | Phase | Bottom up | Agnostic | Win-win |
| E-tailers | Out Source | BULLSHIT BINGO (free square) | Green | End to end |
| Key Factor / Words | Guidance | Critical Path / Issue | Front Lines | Herding Cats |
| Call to Action | Sustainable | Asset[s] | Upside | Deploy |