| Sustainable | Multitask[ing] | User Friendly | Offline | Core Competency / Core Competencies |
| Business Opportunity | Search Engine Optimization | Off the Shelf | Wow Factor | Walk the Talk |
| Communication | Real-Time | BULLSHIT BINGO (free square) | Circle the wagons | Value |
| Mission Critical | Return on Investment (ROI) | Tasked | Process | Market Window |
| Moving/Going Forward | Reactivation | E-commerce | Win-win | Laser-focused |
| Web 2.0 / 3.0 | Red Flag | Partner | Popup | Initial Assessment |
| Phase | Etched in Stone | Time to Market | Conversation | Sticky-ness |
| Due dilligence | At the end of the day | BULLSHIT BINGO (free square) | Challenge[s] | Go Public |
| Reinvigorate | Cascade Graph | Leadership | Empower[ment] | Level Set |
| E-tailers | Heavy lifting | Circle Back | Prototype | Best of Breed |