| Off the Shelf | Benchmark | Goal oriented | Segment | Statement of Work (SOW) |
| Cross Sell | Aggregate | Turnkey | Etched in Stone | Due dilligence |
| Sustainable | Mind Share | BULLSHIT BINGO (free square) | Exposure | Leverage |
| Viral | Competitive | Raising the Bar | Core Competency / Core Competencies | Niche[s] |
| Cutting Edge | Proactive | Total Quality [or] Quality Driven | Monetize | Content Management |
| Optimization | Content Management | Prototype | Upside | Monoply |
| Deploy | E-commerce | Band-aid | High-Level | Elevator pitch |
| Vision statement | Burn rate | BULLSHIT BINGO (free square) | Mind Share | Dynamic |
| Pipeline | Application Service Provider (ASP) | Sales Driven | Initial Assessment | Retention |
| Go Public | Downsize | Strategy | Segment | Customer Service |