| Monoply | Ecosystem | Cost | Business Plan | Reuse / Reusability |
| Dashboard | High-Level | Prototype | Back to the drawing board | Goal oriented |
| Policy[ies] | Leadership | BULLSHIT BINGO (free square) | Expectations | On the back end |
| Streamline | Elephant in the room | Milestone | Impact[ful] | Targeted |
| Return on Investment (ROI) | Key Factor / Words | Process | Circle Back | Eyeballs |
| Legacy | Application Service Provider (ASP) | Personalization | Followup | Raising the Bar |
| Walk the Talk | Aggregate | Workflow | Skill set(s) | Phase |
| ETA | Partner | BULLSHIT BINGO (free square) | End to end | Traction |
| Scenario[s] | Core Competency / Core Competencies | Popup | Lean In | Touch Base |
| Herding Cats | Off-line | Mindset | Game Plan | E-commerce |