| First to market | Pipeline | Bottom up | Non-Traditional Management | Market Window |
| Ball Park | Compelling | Top Of The Game | Best of Breed | Focused |
| Cascade Graph | Proactive | BULLSHIT BINGO (free square) | Touchpoints | Braindump |
| Statement of Work (SOW) | Turnkey | Diversity | Innovation / Innovated | Performance |
| Level Playing Field | Strategy | Upside | At the end of the day | A-B Testing |
| Advantage | Offline | Upside | Communication | Solution(s) |
| Conversation | Ecosystem | 30,000 foot view | Virtual / Virtualization | Facilitate |
| Guidance | Transformative | BULLSHIT BINGO (free square) | Due dilligence | Key Factor / Words |
| ETA | Reinvigorate | Skill set(s) | Cost | Monoply |
| E-business | Seamless | Red Flag | Road map | Game Plan |