| Call to Action | Benefit analysis | That being said / Having said that | Double down | Eyeballs |
| Asset[s] | ETA | Road map | E-business | |
| Sustainable / Sustainability | Legacy | BULLSHIT BINGO (free square) | Workflow | Web 2.0 / 3.0 |
| Sustainable | Project | Timeline(s) | Process | Basically |
| Goal oriented | Brain Storm / Mind Shower | Wow Factor | Braindump | Reverse Engineer |
| Sustainable / Sustainability | Granular | Technologies | Core Competency / Core Competencies | Time to Market |
| Popup | Retention | Raising the Bar | That being said / Having said that | Drill Down |
| Heads up | Cadence Call | BULLSHIT BINGO (free square) | Partner | Road map |
| Benchmark | Metrics | Run it up the flagpole | On the back end | Automated |
| Issues | Diversity | Niche[s] | Data Mining | Marketing / Promotional Collateral |