| Backward Compatible | Niche[s] | Burn rate | Business Opportunity | Drop the Ball |
| Functionality | Perspective | Circle Back | Secret sauce | Market Window |
| Out Source | Revenue | BULLSHIT BINGO (free square) | Braindump | First to market |
| Negotiated | Resource[s] | Value | Conversation | A-B Testing |
| Off the Shelf | Upside | Impact[ful] | Portfolio | Metadata |
| Offline | Grow | Business Plan | Partner | Due dilligence |
| Empower[ment] | First to market | Bottom up | Time to Market | Tasked |
| Customer Facing | Leverage | BULLSHIT BINGO (free square) | Timeline(s) | Downsize |
| Content Management | Strategic | Sales Driven | Elephant in the room | Win-win |
| Revisit | Focused | Ecosystem | Non-Traditional Management | Technologies |