| Reuse / Reusability | Action Item / Action It | Buzz | Communication | Integration |
| On The Same Page | Negotiated | Virtual / Virtualization | Pipeline | Project |
| Client Focus[ed] | Walk the Talk | BULLSHIT BINGO (free square) | Ecosystem | User Friendly |
| Level Playing Field | Revisit | Goal[s] | Best of Breed | Real-Time |
| Green | Ownership | Resource[s] | Reach out | Drink the Kool-Aid |
| Growth | Business Opportunity | Performance | Best of Breed | |
| Traction | Search Engine Optimization | Monetize | Market Window | Paradigm |
| Reinvent[ing] the wheel | Market Leader | BULLSHIT BINGO (free square) | Bottom Line | E-commerce |
| Compelling | Eyeballs | Game Plan | Strategy | Re-engagement |
| Front Lines | Scenario[s] | Road map | Think Outside the Box | Technologies |