| Best Practice | Target Audience | Soup to nuts 24/7 | Niche[s] | Road map |
| Negotiated | Policy[ies] | Goal[s] | Application Service Provider (ASP) | Customer Relationship Management (CRM) |
| End to end | Advantage | BULLSHIT BINGO (free square) | Conversion | Monoply |
| Demographic | Double down | 30,000 foot view | Sales Driven | Dashboard |
| Up to speed | Fault Tolerant | Go Live | Back to the drawing board | Objectives |
| Profit[ability] | Customer Facing | Advantage | Non-Traditional Management | Big Picture |
| Cross Sell | Compelling | Grow | Re-engagement | Communication |
| Challenge[s] | Landing Page[s] | BULLSHIT BINGO (free square) | Business Opportunity | Data Mining |
| Bandwidth | Touchpoints | Opportunity | Reswizzle | Center of Excellence |
| Sticky-ness | Level Set | Reach out | Circle the wagons | Relevance |