| Cross Sell | Measurement | Win-win | Application Service Provider (ASP) | Data Driven |
| Content Management | Flexibility | Game Plan | Workflow | Market Leader |
| Integration | Reverse Engineer | BULLSHIT BINGO (free square) | On The Same Page | Focused |
| Run it up the flagpole | Leadership | Experiences | Think Outside the Box | Monoply |
| Sustainable / Sustainability | Customer Oriented | Level Set | Braindump | Scope |
| Green | Content Management | Customer Oriented | Profit[ability] | Secret sauce |
| Offline | Expectations | Etched in Stone | Pipeline | Go Public |
| Tasked | Sustainable / Sustainability | BULLSHIT BINGO (free square) | Road map | Upside |
| Braindump | Elevator pitch | Mind Share | Up to speed | Double down |
| Touch Base | Team Building | Goal oriented | Traction | Core Competency / Core Competencies |