| Virtual / Virtualization | Relevance | Action Item / Action It | Sustainable / Sustainability | Perspective |
| Top Of The Game | Traction | Walk the Talk | Emerging markets | Customer Relationship Management (CRM) |
| Goal oriented | Granular | BULLSHIT BINGO (free square) | Go Live | Milestone |
| Facilitate | Ownership | Objectives | On The Same Page | Business Plan |
| Drink the Kool-Aid | Data Mining | Reverse Engineer | Web 2.0 / 3.0 | Project |
| Wow Factor | Up to speed | Customer Oriented | Differentiation | Conversation |
| Intellectual Property | Phase | Deploy | Granular | Scale |
| Compelling | Team Building | BULLSHIT BINGO (free square) | Portfolio | Application Service Provider (ASP) |
| Milestone | Big Picture | Marketing / Promotional Collateral | Transformative | Core Competency / Core Competencies |
| Moving/Going Forward | Pipeline | Diversity | Portal | Success |