| Project | Brain Storm / Mind Shower | Wow Factor | Quick win | Customer Relationship Management (CRM) |
| Off Site Meeting | Target Audience | E-business | Proactive | Reactivation |
| Measurement | Omnichannel / Cross Channel | BULLSHIT BINGO (free square) | Cost | Up-Sell |
| Negotiated | Issues | Viral | Elevator pitch | Application Service Provider (ASP) |
| E-tailers | Reach out | Green | Scope | In a Nutshell |
| B2B | Expectations | Paradigm | First to market | Mind Share |
| E-commerce | Optimization | Performance | Reach out | Advantage |
| Pipeline | Sustainable / Sustainability | BULLSHIT BINGO (free square) | Data Mining | Convergent |
| Competitive | Knowledge Transfer | Touchpoints | Proactive | Herding Cats |
| Band-aid | Robust | End to end | Fast Track | Project |