| Reuse / Reusability | Google Juice | Innovation / Innovated | Legacy | Deploy |
| Best of Breed | Multitask[ing] | Asset[s] | Sticky-ness | End to end |
| Portfolio | Partner | BULLSHIT BINGO (free square) | Mindset | Out of the [Box | Loop] |
| Raising the Bar | Run it up the flagpole | Offline | Leverage | Cross Sell |
| Team Building | Center of Excellence | Workshop | Process | Goal oriented |
| Mindset | Sales Driven | Scenario[s] | Game Plan | Reactivation |
| Omnichannel / Cross Channel | That being said / Having said that | Compelling | Dynamic | Deadlines |
| B2B | Walk the Talk | BULLSHIT BINGO (free square) | Growth | Key Factor / Words |
| Synergy / Synergies | Real-Time | End to end | Partner | Solution(s) |
| Promotion | Relevance | Win-win | Revenue | Sticky-ness |