| Revenue | Brain Storm / Mind Shower | Sustainable | On Board | Reinvent[ing] the wheel |
| Action Item / Action It | Segment | Time to Market | Discovery | Fault Tolerant |
| Herding Cats | Laser-focused | BULLSHIT BINGO (free square) | Market Window | Milestone |
| Utilize | Deadlines | First to market | Service Oriented | Google Juice |
| Pushback | Circle the wagons | E-tailers | Performance | Scale |
| Drop the Ball | Flexibility | Partner | Communication | Out of the [Box | Loop] |
| Think Outside the Box | Circle Back | Service Oriented | Time to Market | Conversation |
| Return on Investment (ROI) | Utilize | BULLSHIT BINGO (free square) | Deploy | Network[ing] |
| Cutting Edge | Granular | Heads up | Asset[s] | Ramp Up |
| Measurement | Benefit analysis | Heavy lifting | Ball Park | Low-Hanging Fruit |