| Run it up the flagpole | Action Item / Action It | Monoply | Due dilligence | Portal |
| Mindset | Popup | Demographic | Flexibility | Transformative |
| Non-Traditional Management | Braindump | BULLSHIT BINGO (free square) | Sustainable / Sustainability | Followup |
| Cross Sell | Legacy | Strategic | Center of Excellence | Cutting Edge |
| Turnkey | 30,000 foot view | Bottom up | In a Nutshell | Core Competency / Core Competencies |
| Think Outside the Box | Optimization | Touch Base | Value | Portfolio |
| Emerging markets | Brand[ing] | Service Oriented | One to one | Soup to nuts 24/7 |
| Raising the Bar | Process | BULLSHIT BINGO (free square) | 30,000 foot view | Web 2.0 / 3.0 |
| Cascade Graph | Deliverable[s] | Up-Sell | Market Leader | Business Opportunity |
| Statement of Work (SOW) | Empower[ment] | Flexibility | Google Juice | Ownership |