| Back-end | Network[ing] | At the end of the day | Backward Compatible | Go to market |
| Connectivity | Touchpoints | E-tailers | Viral | Walk the Talk |
| Process | Moving/Going Forward | BULLSHIT BINGO (free square) | Total Quality [or] Quality Driven | Content Management |
| Off the Shelf | Capacity | End to end | Center of Excellence | Traction |
| Green | Transformative | Heavy lifting | Customer Service | Target Audience |
| Opportunity | Capacity | On The Same Page | Relevance | Web 2.0 / 3.0 |
| Negotiated | Deep dive | Laser-focused | Strategic | Business Opportunity |
| Sticky-ness | Metrics | BULLSHIT BINGO (free square) | Service Oriented | Low-Hanging Fruit |
| Issues | Business Plan | Call to Action | ETA | Customer Centric |
| Revisit | Off Site Meeting | Leadership | Omnichannel / Cross Channel | Touch Base |