| Quick win | High-Level | Asset[s] | Milestone | In a Nutshell |
| Target Audience | Go to market | Goal oriented | Timeline(s) | Project |
| Customer Relationship Management (CRM) | Reswizzle | BULLSHIT BINGO (free square) | Monetize | Promotion |
| Integration | Herding Cats | Red Flag | Band-aid | Prioritized |
| Benefit analysis | Targeted | Leadership | Exposure | Moving/Going Forward |
| Real-Time | Innovation / Innovated | Automated | Network[ing] | Challenge[s] |
| Portal | Google Juice | Web 2.0 / 3.0 | Project | Prototype |
| Cutting Edge | Business Opportunity | BULLSHIT BINGO (free square) | Robust | Knowledge Transfer |
| Scale | Out of the [Box | Loop] | Basically | Sales Driven | Mindset |
| Run it up the flagpole | Strategic | E-tailers | Issues | Off the Shelf |