| Off the Shelf | Transformative | Profit[ability] | Top down | Search Engine Optimization |
| Growth | Out of the [Box | Loop] | Deliverable[s] | Knowledge Base | That being said / Having said that |
| ETA | Exposure | BULLSHIT BINGO (free square) | Call to Action | Success |
| Control Group | Data Driven | Innovation / Innovated | Best of Breed | B2B |
| Open Source | Scope | Big Picture | Strategy | Sustainable |
| Marketing / Promotional Collateral | Diversity | Off Site Meeting | Raising the Bar | Perspective |
| New Economy | On the back end | On The Same Page | Scope | Up to speed |
| Traction | Impact[ful] | BULLSHIT BINGO (free square) | Resource[s] | Reinvent[ing] the wheel |
| Expectations | Experiences | Low-Hanging Fruit | Deep dive | Engage |
| Think Outside the Box | Convergent | Segment | Action Item / Action It | 30,000 foot view |