| Market Window | Re-engagement | Off the Shelf | Portal | Followup |
| Run the Numbers | Guidance | Promotion | Sticky-ness | Ramp Up |
| Dynamic | Process | BULLSHIT BINGO (free square) | Integration | Due dilligence |
| Dashboard | Downsize | 30,000 foot view | Call to Action | E-commerce |
| Project | B2B | Reconfigure | Mindset | Target Audience |
| Red Flag | Low-Hanging Fruit | Granular | Reconfigure | Backward Compatible |
| Pipeline | Asset[s] | Diversity | Return on Investment (ROI) | Top down |
| Deadlines | Guidance | BULLSHIT BINGO (free square) | Fault Tolerant | Burn rate |
| E-tailers | Demographic | Traction | Service Oriented | On the back end |
| Paradigm | Robust | Eyeballs | B2B | Solution(s) |