| Key Factor / Words | Portfolio | Sustainable | Win-win | Issues |
| Bottom up | Real-Time | ETA | Relevance | Synergy / Synergies |
| Time to Market | Backward Compatible | BULLSHIT BINGO (free square) | Downsize | Cadence Call |
| B2B | Conversion | Segment | Reswizzle | Out Source |
| In a Nutshell | Lean In | Level Set | Guidance | Red Flag |
| Proactive | Deliverable[s] | Process | Reactivation | Key Factor / Words |
| Reinvent[ing] the wheel | Resource[s] | Upside | On The Same Page | Fault Tolerant |
| Aggregate | Conversation | BULLSHIT BINGO (free square) | Heavy lifting | Offline |
| In a Nutshell | Competitive | Heads up | Reconfigure | Guidance |
| Pipeline | Growth | Up-Sell | Portal | Flexibility |