| Cost | Experiences | Integration | Discovery | Network[ing] |
| Intellectual Property | Total Cost of Ownership (TCO) | Cadence Call | Game Plan | Expectations |
| Circle the wagons | Brain Storm / Mind Shower | BULLSHIT BINGO (free square) | Touchpoints | |
| One to one | Convergent | Proactive | Up to speed | Data Driven |
| Heads up | Metadata | Client Focus[ed] | Competitive | Herding Cats |
| Heads up | One Stop Shop | Big Picture | Go Public | Metrics |
| Agenda | Hardball | Circle Back | Service Oriented | Up-Sell |
| Walk the Talk | Business Opportunity | BULLSHIT BINGO (free square) | Strategy | Convergent |
| Value | Utilize | High-Level | Pipeline | Touchpoints |
| Promotion | Popup | Goal[s] | Mindset | Facilitate |