| Vertical Market | Sales Driven | ETA | On The Same Page | Automated |
| Go Public | Road map | Total Cost of Ownership (TCO) | Return on Investment (ROI) | Turnkey |
| Ramp Up | Mindset | BULLSHIT BINGO (free square) | Basically | Reconfigure |
| Off Site Meeting | Metadata | Pipeline | Multitask[ing] | Customer Oriented |
| Time to Market | Team Player | Critical Path / Issue | Benchmark | Secret sauce |
| Ball Park | Soup to nuts 24/7 | Road map | Back-end | Workflow |
| Goal oriented | Deep dive | Portal | Intellectual Property | Traction |
| Wow Factor | Benefit analysis | BULLSHIT BINGO (free square) | Monetize | Content Management |
| Tailwind[s] | Legacy | Competitive | Top Of The Game | Leadership |
| Skill set(s) | Emerging markets | Prioritized | Time to Market | One to one |