| Low-Hanging Fruit | Popup | Phase | Green | Reactivation |
| Basically | Expectations | Policy[ies] | Quick win | Market Window |
| Time to Market | E-business | BULLSHIT BINGO (free square) | Open Source | ETA |
| Ownership | Search Engine Optimization | Leadership | Robust | No-Brainer |
| Granular | Revisit | Solution(s) | Go to market | Seamless |
| Touchpoints | Asset[s] | Lead The Field / Occupy The Field | Reverse Engineer | Best Practice |
| Mind Share | Market Leader | Laser-focused | Target Audience | Go to market |
| Heads up | Agnostic | BULLSHIT BINGO (free square) | Secret sauce | Call to Action |
| Core Competency / Core Competencies | Workflow | Due dilligence | Prototype | Non-Traditional Management |
| Backward Compatible | Metadata | Flexibility | Action Item / Action It | Targeted |