| Off-line | Flexibility | Value | Touch Base | Gap Analysis |
| Ecosystem | Green | Goal oriented | Exposure | Up-Sell |
| Measurement | Dashboard | BULLSHIT BINGO (free square) | Circle the wagons | Out Source |
| Portfolio | Intellectual Property | Transformative | Metrics | Benchmark |
| Top down | Heavy lifting | Streamline | Real-Time | Revisit |
| Relevance | Issues | Critical Path / Issue | Market Window | Walk the Talk |
| Back to the drawing board | Heavy lifting | Off Site Meeting | Strategy | Process |
| Total Cost of Ownership (TCO) | Bottom up | BULLSHIT BINGO (free square) | E-tailers | Prioritized |
| Guidance | Multitask[ing] | Top down | Strategize | Out of the [Box | Loop] |
| Quick win | Sustainable / Sustainability | Off-line | Buzz | Agenda |