| Advantage | Landing Page[s] | Reinvent[ing] the wheel | Data Driven | Back-end |
| Total Quality [or] Quality Driven | Phase | Team Building | Targeted | Connectivity |
| No-Brainer | Negotiated | BULLSHIT BINGO (free square) | Ball Park | Technologies |
| Data Mining | Center of Excellence | Portal | Metrics | Diversity |
| Brain Storm / Mind Shower | Revenue | Up to speed | Traction | Intellectual Property |
| Gap Analysis | Empower[ment] | Out of the [Box | Loop] | Return on Investment (ROI) | Mission Critical |
| Scenario[s] | Due dilligence | Exposure | Advantage | Call to Action |
| Reinvent[ing] the wheel | Quick win | BULLSHIT BINGO (free square) | Search Engine Optimization | Back-end |
| Policy[ies] | On the back end | Utilize | Bottom Line | Data Mining |
| Front Lines | Pushback | Robust | Marketing / Promotional Collateral | Landing Page[s] |