| Competitive | Quick win | Business Opportunity | Out Source | Customer Service |
| Revenue | Capacity | Leadership | Elevator pitch | Seamless |
| Personalization | 30,000 foot view | BULLSHIT BINGO (free square) | Compelling | Scenario[s] |
| No-Brainer | Fault Tolerant | E-tailers | Business Plan | Cadence Call |
| Touch Base | On the back end | Popup | Marketing / Promotional Collateral | Cross Sell |
| Relevance | Time to Market | Aggregate | Secret sauce | Ramp Up |
| Customer Facing | On The Same Page | Eyeballs | Prioritized | Partner |
| Synergy / Synergies | Mindset | BULLSHIT BINGO (free square) | Market Leader | Flexibility |
| One to one | Elephant in the room | Communication | Revenue | Bottom up |
| Legacy | Reactivation | A-B Testing | Metrics | Big Picture |