| Front Lines | Metrics | Open Source | Herding Cats | Followup |
| Traction | Connectivity | Etched in Stone | User Friendly | Reinvigorate |
| Engage | 30,000 foot view | BULLSHIT BINGO (free square) | Turnkey | Laser-focused |
| Optimization | Search Engine Optimization | Process | Sales Driven | Benchmark |
| Skill set(s) | Policy[ies] | Agnostic | One Stop Shop | On Board |
| Elevator pitch | ETA | Client Focus[ed] | Collaborate / Collaboration | Drink the Kool-Aid |
| Vertical Market | Control Group | Multitask[ing] | Due dilligence | Drill Down |
| Process | Real-Time | BULLSHIT BINGO (free square) | Landing Page[s] | Back-end |
| Strategy | Braindump | Conversation | Mind Share | Objectives |
| Customer Facing | Upside | Scenario[s] | Downsize | Empower[ment] |