| Demographic | Cross Sell | Reactivation | Knowledge Transfer | Sustainable / Sustainability |
| Reverse Engineer | Marketing / Promotional Collateral | Customer Relationship Management (CRM) | Elephant in the room | Convergent |
| Off Site Meeting | Fast Track | BULLSHIT BINGO (free square) | Walk the Talk | Pushback |
| Action Item / Action It | Search Engine Optimization | Circle Back | Empower[ment] | Timeline(s) |
| Initial Assessment | Front Lines | Technologies | Off-line | In a Nutshell |
| Exposure | Band-aid | Paradigm | No-Brainer | Engage |
| Transformative | Lead The Field / Occupy The Field | Low-Hanging Fruit | Challenge[s] | Drop the Ball |
| Network[ing] | Knowledge Transfer | BULLSHIT BINGO (free square) | On Board | Virtual / Virtualization |
| Value | Customer Oriented | Viral | Connectivity | Bottom Line |
| Cost | On the back end | Hardball | Application Service Provider (ASP) | Customer Relationship Management (CRM) |