| Monetize | Strategic | Brain Storm / Mind Shower | Time to Market | Value |
| Opportunity | Gap Analysis | Off-line | Market Window | Capacity |
| Pushback | Scenario[s] | BULLSHIT BINGO (free square) | Ecosystem | E-commerce |
| Workflow | Knowledge Base | Low-Hanging Fruit | Engage | Proactive |
| On Board | Data Driven | Goal[s] | Automated | Cutting Edge |
| Deploy | Communication | Go to market | Deliverable[s] | Backward Compatible |
| Touch Base | Compelling | Team Building | Intellectual Property | User Friendly |
| Data Driven | Portal | BULLSHIT BINGO (free square) | Vision statement | Drill Down |
| Portfolio | Utilize | Cutting Edge | Customer Relationship Management (CRM) | Metadata |
| Big Picture | Business Opportunity | First to market | Up to speed | Mindset |