| Conversion | A-B Testing | Streamline | Market Leader | Action Item / Action It |
| Diversity | Sustainable | Bandwidth | Revisit | Niche[s] |
| Cutting Edge | Burn rate | BULLSHIT BINGO (free square) | Ecosystem | Portfolio |
| Goal[s] | Think Outside the Box | Paradigm | Elephant in the room | Brain Storm / Mind Shower |
| Team Player | Basically | Low-Hanging Fruit | Web 2.0 / 3.0 |
| Profit[ability] | Target Audience | Team Building | Transformative | Negotiated |
| Resource[s] | Cross Sell | On Board | Market Leader | Go to market |
| Off Site Meeting | BULLSHIT BINGO (free square) | Double down | Laser-focused | |
| Success | High-Level | Project | Elephant in the room | Goal[s] |
| Empower[ment] | Technologies | Goal oriented | Portal | Strategic |