| Communication | Ecosystem | Basically | Measurement | E-commerce |
| Customer Relationship Management (CRM) | Advantage | Asset[s] | Dynamic | Popup |
| Data Mining | Scale | BULLSHIT BINGO (free square) | Brain Storm / Mind Shower | Hardball |
| Reconfigure | On Board | Out Source | Benchmark | Sales Driven |
| Elevator pitch | Technologies | Back to the drawing board | Circle the wagons | Marketing / Promotional Collateral |
| Sustainable / Sustainability | Run it up the flagpole | Web 2.0 / 3.0 | Knowledge Base | Partner |
| Connectivity | Out of the [Box | Loop] | Marketing / Promotional Collateral | User Friendly | Strategic |
| Circle Back | At the end of the day | BULLSHIT BINGO (free square) | Customer Facing | Laser-focused |
| Virtual / Virtualization | Benefit analysis | Granular | Market Leader | Application Service Provider (ASP) |
| Fault Tolerant | Ecosystem | Secret sauce | Paradigm | Hardball |