| Landing Page[s] | Opportunity | Client Focus[ed] | Network[ing] | Run the Numbers |
| Deep dive | Team Building | Deploy | Back-end | Strategic |
| Secret sauce | On the back end | BULLSHIT BINGO (free square) | Soup to nuts 24/7 | Etched in Stone |
| Dynamic | Leverage | Level Playing Field | Utilize | Vision statement |
| Gap Analysis | Sustainable | Buzz | Service Oriented | Downsize |
| Customer Oriented | Green | Strategy | Performance | Circle the wagons |
| Customer Service | Lead The Field / Occupy The Field | Top down | Differentiation | Compelling |
| Run it up the flagpole | Monetize | BULLSHIT BINGO (free square) | Win-win | Level Set |
| Customer Relationship Management (CRM) | Retention | Red Flag | Application Service Provider (ASP) | Back-end |
| Quick win | One Stop Shop | Robust | Workflow | Synergy / Synergies |