| Convergent | Prototype | Followup | Seamless | Best of Breed |
| No-Brainer | Soup to nuts 24/7 | Project | Customer Service | Landing Page[s] |
| Turnkey | Dashboard | BULLSHIT BINGO (free square) | Partner | Think Outside the Box |
| Bottom up | Statement of Work (SOW) | One Stop Shop | Heavy lifting | Revenue |
| Dynamic | Google Juice | Focused | Market Window | Paradigm |
| Wow Factor | Paradigm | Touchpoints | Proactive | Leadership |
| Retention | Workflow | At the end of the day | Market Window | Quick win |
| Herding Cats | Deadlines | BULLSHIT BINGO (free square) | End to end | Time to Market |
| Content Management | Brain Storm / Mind Shower | Business Plan | Segment | Knowledge Transfer |
| Competitive | Mission Critical | Out of the [Box | Loop] | Mindset | Pipeline |