| Market Window | Metrics | Mindset | Discovery | Knowledge Base |
| Backward Compatible | Center of Excellence | Network[ing] | Go to market | Workshop |
| Big Picture | Elephant in the room | BULLSHIT BINGO (free square) | Top down | Business Opportunity |
| Reswizzle | Dynamic | Leadership | On the back end | Team Player |
| Data Driven | Touch Base | Communication | Real-Time | Initial Assessment |
| Integration | Cascade Graph | Time to Market | Deploy | Elevator pitch |
| Drop the Ball | Quick win | Off-line | Measurement | Emerging markets |
| Issues | Followup | BULLSHIT BINGO (free square) | End to end | Timeline(s) |
| Exposure | No-Brainer | Deliverable[s] | Bottom Line | Grow |
| Customer Relationship Management (CRM) | Streamline | Revisit | Promotion | Back to the drawing board |