| Knowledge Transfer | Reactivation | Relevance | Focused | Workshop |
| Discovery | Dashboard | New Economy | Benefit analysis | Think Outside the Box |
| Content Management | Retention | BULLSHIT BINGO (free square) | Benchmark | Engage |
| Competitive | Advantage | Go Live | Band-aid | One Stop Shop |
| Herding Cats | Time to Market | Differentiation | First to market | Moving/Going Forward |
| Agnostic | Fault Tolerant | Opportunity | Deliverable[s] | Relevance |
| Herding Cats | Reconfigure | Top Of The Game | Seamless | Guidance |
| Reactivation | Prototype | BULLSHIT BINGO (free square) | Advantage | Fast Track |
| Emerging markets | Off-line | Focused | Initial Assessment | Differentiation |
| Big Picture | Personalization | Business Plan | Dynamic | Landing Page[s] |