| Differentiation | Success | Streamline | Strategy | Brand[ing] |
| One Stop Shop | Value | Think Outside the Box | Reconfigure | Center of Excellence |
| Grow | Scope | BULLSHIT BINGO (free square) | Reactivation | On the back end |
| Due dilligence | Negotiated | Deliverable[s] | Omnichannel / Cross Channel | Target Audience |
| E-commerce | Collaborate / Collaboration | Eyeballs | Viral | Performance |
| Sales Driven | Big Picture | New Economy | Expectations | Red Flag |
| Virtual / Virtualization | Lean In | Low-Hanging Fruit | Top Of The Game | Quick win |
| Upside | Streamline | BULLSHIT BINGO (free square) | Reuse / Reusability | Cross Sell |
| Application Service Provider (ASP) | Policy[ies] | Performance | Sustainable / Sustainability | Eyeballs |
| On The Same Page | Total Cost of Ownership (TCO) | Flexibility | Moving/Going Forward | Core Competency / Core Competencies |