| Control Group | User Friendly | B2B | Ecosystem | Expectations |
| Niche[s] | Sustainable / Sustainability | Reactivation | Initial Assessment | Proactive |
| Level Playing Field | Sustainable | BULLSHIT BINGO (free square) | Project | Strategic |
| Non-Traditional Management | Process | Metrics | Cascade Graph | Off the Shelf |
| Functionality | Omnichannel / Cross Channel | Critical Path / Issue | Walk the Talk | E-business |
| Technologies | Paradigm | Back-end | Go to market | Impact[ful] |
| Functionality | Experiences | Strategize | Milestone | Client Focus[ed] |
| That being said / Having said that | Asset[s] | BULLSHIT BINGO (free square) | Multitask[ing] | Network[ing] |
| Drill Down | Reactivation | Cutting Edge | One Stop Shop | Proactive |
| Customer Oriented | Streamline | Front Lines | Engage | Omnichannel / Cross Channel |