| Intellectual Property | Prioritized | Search Engine Optimization | No-Brainer | Functionality |
| Marketing / Promotional Collateral | Granular | Drink the Kool-Aid | Automated | Tailwind[s] |
| Compelling | Soup to nuts 24/7 | BULLSHIT BINGO (free square) | Critical Path / Issue | Buzz |
| Think Outside the Box | Web 2.0 / 3.0 | Game Plan | Bandwidth | Focused |
| Deadlines | Business Opportunity | Hardball | Optimization | Up to speed |
| Functionality | Critical Path / Issue | Game Plan | Brand[ing] | Elevator pitch |
| Herding Cats | End to end | One Stop Shop | Top down | Solution(s) |
| Benchmark | Go Live | BULLSHIT BINGO (free square) | Heads up | Time to Market |
| Call to Action | Go to market | Client Focus[ed] | Target Audience | Landing Page[s] |
| Experiences | Differentiation | Service Oriented | Retention | Reinvigorate |