| In a Nutshell | Hardball | E-tailers | Exposure | Intellectual Property |
| Lead The Field / Occupy The Field | Strategic | Leverage | One to one | Prioritized |
| Business Opportunity | Impact[ful] | BULLSHIT BINGO (free square) | On The Same Page | Success |
| Advantage | Deploy | Synergy / Synergies | Robust | Customer Facing |
| Competitive | Goal oriented | Basically | Reuse / Reusability | High-Level |
| Ramp Up | Dynamic | Drill Down | 30,000 foot view | Up to speed |
| Soup to nuts 24/7 | Scenario[s] | Prioritized | Metadata | Virtual / Virtualization |
| Moving/Going Forward | Basically | BULLSHIT BINGO (free square) | Tailwind[s] | New Economy |
| Service Oriented | Fast Track | Deliverable[s] | Growth | Team Building |
| Mind Share | Niche[s] | Profit[ability] | Landing Page[s] | User Friendly |