| Process | Communication | Perspective | Pipeline | Portal |
| Functionality | Lead The Field / Occupy The Field | Project | Cutting Edge | Touch Base |
| Phase | Go Live | BULLSHIT BINGO (free square) | Data Driven | Top Of The Game |
| Convergent | Out Source | Technologies | Front Lines | Solution(s) |
| Customer Facing | Patent | Up to speed | Optimization | High-Level |
| Resource[s] | Go Live | Skill set(s) | Win-win | Web 2.0 / 3.0 |
| Ramp Up | Client Focus[ed] | Focused | Opportunity | Empower[ment] |
| Process | Drill Down | BULLSHIT BINGO (free square) | Deep dive | Challenge[s] |
| Segment | Secret sauce | Application Service Provider (ASP) | Popup | Ecosystem |
| Sustainable / Sustainability | Paradigm | Conversation | Policy[ies] | Up-Sell |