| Moving/Going Forward | Workflow | Best Practice | Run it up the flagpole | Exposure |
| Ecosystem | Marketing / Promotional Collateral | Data Mining | Aggregate | Level Playing Field |
| Reinvent[ing] the wheel | Agnostic | BULLSHIT BINGO (free square) | Low-Hanging Fruit | Agenda |
| Benchmark | Conversion | Heads up | Traction | Cutting Edge |
| Dynamic | Burn rate | Benefit analysis | A-B Testing | Braindump |
| Reverse Engineer | Game Plan | Vision statement | Road map | Collaborate / Collaboration |
| Customer Facing | Project | Run it up the flagpole | Off-line | Skill set(s) |
| Pipeline | Due dilligence | BULLSHIT BINGO (free square) | Portfolio | Out of the [Box | Loop] |
| Diversity | Technologies | Empower[ment] | Initial Assessment | Success |
| Brand[ing] | Return on Investment (ROI) | Facilitate | Burn rate | E-business |