| Run it up the flagpole | Empower[ment] | Compelling | Big Picture | Best of Breed |
| Downsize | Robust | Targeted | Control Group | Resource[s] |
| Engage | Collaborate / Collaboration | BULLSHIT BINGO (free square) | Mind Share | Cost |
| 30,000 foot view | Win-win | Differentiation | Raising the Bar | On Board |
| Go Public | Project | Off-line | New Economy | Fast Track |
| Turnkey | Acquisition | Go Live | Issues | Heads up |
| Asset[s] | Touch Base | Lean In | Market Window | Intellectual Property |
| Measurement | Scale | BULLSHIT BINGO (free square) | Workshop | Back-end |
| Goal[s] | Top down | Herding Cats | Collaborate / Collaboration | Ownership |
| Communication | Differentiation | Call to Action | Offline | Prioritized |