| Cadence Call | Off Site Meeting | Discovery | Walk the Talk | Mission Critical |
| Exposure | Open Source | Green | Team Building | Monetize |
| Demographic | Popup | BULLSHIT BINGO (free square) | Content Management | Low-Hanging Fruit |
| Guidance | Call to Action | Etched in Stone | Capacity | Target Audience |
| Impact[ful] | Perspective | Ecosystem | Laser-focused | Bottom Line |
| Circle the wagons | E-commerce | Dashboard | Game Plan | Pipeline |
| Web 2.0 / 3.0 | Knowledge Base | Challenge[s] | Hardball | Functionality |
| Vertical Market | Downsize | BULLSHIT BINGO (free square) | Metadata | Tasked |
| Bottom up | Center of Excellence | Revenue | Run the Numbers | Drop the Ball |
| Convergent | Reinvent[ing] the wheel | Turnkey | Tailwind[s] | Reinvigorate |