| Ramp Up | Control Group | Grow | Non-Traditional Management | Solution(s) |
| Etched in Stone | Challenge[s] | Eyeballs | Landing Page[s] | First to market |
| Red Flag | Paradigm | BULLSHIT BINGO (free square) | Viral | Opportunity |
| Benefit analysis | Scope | Key Factor / Words | New Economy | Client Focus[ed] |
| Patent | Knowledge Transfer | Flexibility | Portfolio | End to end |
| Statement of Work (SOW) | Tasked | Agnostic | Think Outside the Box | Green |
| On the back end | Drink the Kool-Aid | Facilitate | Performance | Reswizzle |
| Go to market | Sustainable | BULLSHIT BINGO (free square) | Skill set(s) | Collaborate / Collaboration |
| Content Management | Critical Path / Issue | Benchmark | Drill Down | Basically |
| Objectives | 30,000 foot view | Heads up | Policy[ies] | Brain Storm / Mind Shower |