| Best Practice | Client Focus[ed] | One to one | Upside | Goal oriented |
| Traction | E-business | Team Player | Leadership | Total Cost of Ownership (TCO) |
| Virtual / Virtualization | Dashboard | BULLSHIT BINGO (free square) | Monetize | Sustainable |
| Sales Driven | Customer Service | Center of Excellence | Scope | Prototype |
| Deliverable[s] | Content Management | Facilitate | Best of Breed | Popup |
| Partner | Brain Storm / Mind Shower | Portfolio | Differentiation | Process |
| Relevance | Backward Compatible | Perspective | Offline | Benefit analysis |
| Non-Traditional Management | Application Service Provider (ASP) | BULLSHIT BINGO (free square) | Functionality | Impact[ful] |
| Technologies | B2B | Center of Excellence | Circle Back | Top Of The Game |
| Level Playing Field | Pipeline | Utilize | Capacity | Issues |