| Brand[ing] | Ownership | Walk the Talk | No-Brainer | Low-Hanging Fruit |
| Bandwidth | Monetize | E-business | Brain Storm / Mind Shower | Best Practice |
| Deadlines | Resource[s] | BULLSHIT BINGO (free square) | Sales Driven | Conversion |
| Workshop | Big Picture | Laser-focused | Engage | Think Outside the Box |
| Portfolio | Issues | Measurement | Workflow | Robust |
| Vertical Market | B2B | Deadlines | Strategic | Web 2.0 / 3.0 |
| Technologies | Lead The Field / Occupy The Field | Market Window | Discovery | Process |
| Brain Storm / Mind Shower | Integration | BULLSHIT BINGO (free square) | Timeline(s) | Mission Critical |
| Fault Tolerant | Sustainable | Upside | Engage | Negotiated |
| Level Playing Field | Robust | Low-Hanging Fruit | Non-Traditional Management | Reverse Engineer |