| Wow Factor | On the back end | Integration | Non-Traditional Management | Go to market |
| Core Competency / Core Competencies | Solution(s) | Capacity | Action Item / Action It | Heavy lifting |
| Buzz | Omnichannel / Cross Channel | BULLSHIT BINGO (free square) | Scale | Process |
| Diversity | Braindump | A-B Testing | Demographic | Marketing / Promotional Collateral |
| Off-line | Portal | One to one | Transformative | Revenue |
| E-business | Control Group | Critical Path / Issue | Differentiation | Facilitate |
| Bottom Line | Guidance | Road map | Pushback | |
| Game Plan | Goal[s] | BULLSHIT BINGO (free square) | Go Live | Negotiated |
| Retention | Phase | Return on Investment (ROI) | Portfolio | Basically |
| Time to Market | Expectations | Level Set | Go to market | Solution(s) |