| Return on Investment (ROI) | In a Nutshell | Differentiation | Customer Oriented | Bottom Line |
| Metadata | Market Leader | Competitive | Re-engagement | Vision statement |
| Buzz | Project | BULLSHIT BINGO (free square) | Drill Down | Initial Assessment |
| Knowledge Transfer | Issues | Benefit analysis | Diversity | Followup |
| Goal[s] | Focused | Circle the wagons | Performance | Grow |
| Raising the Bar | Process | Secret sauce | Fault Tolerant | Retention |
| Brain Storm / Mind Shower | Metrics | Aggregate | Viral | Value |
| Bottom Line | Bandwidth | BULLSHIT BINGO (free square) | Action Item / Action It | Connectivity |
| Ramp Up | Drill Down | Cadence Call | Project | Lean In |
| Client Focus[ed] | Convergent | Gap Analysis | Top Of The Game | Touch Base |