| Reconfigure | Statement of Work (SOW) | Business Opportunity | Asset[s] | Issues |
| First to market | Workflow | Soup to nuts 24/7 | Opportunity | Engage |
| Team Building | Reinvent[ing] the wheel | BULLSHIT BINGO (free square) | Sticky-ness | Aggregate |
| Connectivity | Drill Down | Proactive | Due dilligence | Prioritized |
| Back-end | Elevator pitch | Data Driven | Marketing / Promotional Collateral | Customer Service |
| Challenge[s] | Open Source | Diversity | Run the Numbers | Win-win |
| Core Competency / Core Competencies | Viral | Front Lines | Brain Storm / Mind Shower | Sustainable |
| Gap Analysis | Innovation / Innovated | BULLSHIT BINGO (free square) | Touch Base | Total Cost of Ownership (TCO) |
| Drink the Kool-Aid | Empower[ment] | Search Engine Optimization | Heavy lifting | Resource[s] |
| On the back end | Center of Excellence | One to one | Exposure | ETA |