| Benefit analysis | Buzz | Market Window | Opportunity | Statement of Work (SOW) |
| Compelling | Return on Investment (ROI) | Leadership | Seamless | Total Quality [or] Quality Driven |
| Open Source | Streamline | BULLSHIT BINGO (free square) | Acquisition | Go Live |
| Front Lines | Moving/Going Forward | Ball Park | Run the Numbers | Grow |
| Etched in Stone | Perspective | Cadence Call | Off-line | Connectivity |
| On The Same Page | Viral | Expectations | Promotion | Top down |
| Issues | That being said / Having said that | Popup | Integration | Bottom Line |
| Back-end | Revenue | BULLSHIT BINGO (free square) | Landing Page[s] | Grow |
| Low-Hanging Fruit | Revisit | Reinvent[ing] the wheel | Touch Base | |
| Reach out | Portal | Skill set(s) | Heavy lifting | Partner |