| Walk the Talk | Hardball | Initial Assessment | Customer Relationship Management (CRM) | Team Player |
| On Board | Fault Tolerant | Resource[s] | Business Opportunity | Revenue |
| Exposure | Laser-focused | BULLSHIT BINGO (free square) | Drink the Kool-Aid | Service Oriented |
| Ecosystem | Critical Path / Issue | Raising the Bar | At the end of the day | Control Group |
| Burn rate | Competitive | Acquisition | On the back end | Convergent |
| Off the Shelf | Empower[ment] | Gap Analysis | Cost | 30,000 foot view |
| Customer Centric | Sticky-ness | Dashboard | Go Live | Traction |
| High-Level | No-Brainer | BULLSHIT BINGO (free square) | B2B | Touch Base |
| Raising the Bar | Data Mining | Synergy / Synergies | Level Playing Field | Fast Track |
| Emerging markets | ETA | Sustainable | Metadata | Proactive |