| Top down | Total Cost of Ownership (TCO) | Bandwidth | Conversation | Milestone |
| Off Site Meeting | Statement of Work (SOW) | Benchmark | Target Audience | No-Brainer |
| Moving/Going Forward | Gap Analysis | BULLSHIT BINGO (free square) | Communication | Business Plan |
| Mission Critical | Strategic | Competitive | Capacity | Streamline |
| Sales Driven | Cutting Edge | Performance | User Friendly | Ecosystem |
| Benefit analysis | Burn rate | Flexibility | Paradigm | B2B |
| Backward Compatible | Resource[s] | Center of Excellence | Metrics | Fault Tolerant |
| Connectivity | Double down | BULLSHIT BINGO (free square) | Open Source | Reactivation |
| Back to the drawing board | Workshop | Statement of Work (SOW) | Intellectual Property | |
| Secret sauce | Big Picture | Phase | Scope | Mindset |