| Brain Storm / Mind Shower | Circle Back | Emerging markets | Green | Customer Facing |
| Secret sauce | Customer Centric | Red Flag | Leverage | Lead The Field / Occupy The Field |
| Connectivity | Cost | BULLSHIT BINGO (free square) | Mind Share | Client Focus[ed] |
| Basically | Laser-focused | Vertical Market | E-commerce | Experiences |
| Strategize | Go Live | Brand[ing] | Niche[s] | Content Management |
| Quick win | Growth | Segment | Customer Oriented | Value |
| Workflow | On Board | Gap Analysis | Mindset | Turnkey |
| Heads up | Experiences | BULLSHIT BINGO (free square) | Ball Park | Exposure |
| Burn rate | Front Lines | Mind Share | Data Driven | Monetize |
| Landing Page[s] | Goal oriented | Milestone | Grow | Agenda |