| Partner | End to end | Return on Investment (ROI) | Target Audience | At the end of the day |
| Facilitate | Drill Down | Buzz | Workflow | Business Opportunity |
| Up to speed | Turnkey | BULLSHIT BINGO (free square) | Eyeballs | Mind Share |
| Process | Backward Compatible | On The Same Page | Benchmark | Search Engine Optimization |
| Skill set(s) | Drop the Ball | Flexibility | Total Cost of Ownership (TCO) | Synergy / Synergies |
| Functionality | Scale | Hardball | Go Live | Ramp Up |
| Team Player | Process | Soup to nuts 24/7 | Circle the wagons | Deploy |
| Tailwind[s] | Wow Factor | BULLSHIT BINGO (free square) | Action Item / Action It | Objectives |
| First to market | Integration | Business Plan | Touch Base | Re-engagement |
| Dashboard | Skill set(s) | Strategize | Guidance | Success |