| Revisit | Drop the Ball | Synergy / Synergies | Go Public | On The Same Page |
| Target Audience | Business Plan | Demographic | Google Juice | Metadata |
| Portfolio | Goal[s] | BULLSHIT BINGO (free square) | Out of the [Box | Loop] | Bottom up |
| Policy[ies] | Omnichannel / Cross Channel | Promotion | Patent | Collaborate / Collaboration |
| Integration | Strategy | Monoply | Out Source | Virtual / Virtualization |
| Off the Shelf | Revisit | Mission Critical | Mind Share | Strategize |
| Vision statement | Agnostic | Best Practice | Cadence Call | Run the Numbers |
| Buzz | Technologies | BULLSHIT BINGO (free square) | Big Picture | Basically |
| Soup to nuts 24/7 | Solution(s) | Aggregate | Web 2.0 / 3.0 | Cascade Graph |
| Cross Sell | Utilize | Lean In | Circle Back | Expectations |