| Engage | Moving/Going Forward | Cost | Resource[s] | B2B |
| Facilitate | Streamline | Conversation | Strategy | Run it up the flagpole |
| Time to Market | Knowledge Transfer | BULLSHIT BINGO (free square) | Flexibility | Dynamic |
| Reswizzle | Omnichannel / Cross Channel | ETA | Market Window | Demographic |
| Content Management | Reinvent[ing] the wheel | Grow | Business Plan | Intellectual Property |
| Backward Compatible | Control Group | Non-Traditional Management | Buzz | Band-aid |
| Service Oriented | Off the Shelf | Drop the Ball | Collaborate / Collaboration | Scenario[s] |
| Laser-focused | Customer Centric | BULLSHIT BINGO (free square) | Workshop | Secret sauce |
| Discovery | Knowledge Transfer | Impact[ful] | Reuse / Reusability | Followup |
| Streamline | Phase | Ball Park | Conversion | Issues |