| Retention | Basically | Fast Track | Goal oriented | Expectations |
| Prioritized | Proactive | New Economy | Scale | E-business |
| Backward Compatible | Conversation | BULLSHIT BINGO (free square) | Perspective | Automated |
| Convergent | Bottom up | Flexibility | Demographic | Partner |
| Reactivation | Collaborate / Collaboration | Exposure | Brand[ing] | Scope |
| Viral | Walk the Talk | Customer Oriented | Drill Down | Granular |
| Pipeline | Customer Service | New Economy | Call to Action | Go Live |
| Vertical Market | Business Opportunity | BULLSHIT BINGO (free square) | Growth | Raising the Bar |
| Followup | Portfolio | Level Playing Field | Scope | Exposure |
| Etched in Stone | Out Source | Convergent | Market Window | Segment |