| Go Live | Reactivation | Marketing / Promotional Collateral | Knowledge Transfer | Reinvent[ing] the wheel |
| Run it up the flagpole | Seamless | Granular | Braindump | Ecosystem |
| User Friendly | Elephant in the room | BULLSHIT BINGO (free square) | Data Driven | Deadlines |
| Off the Shelf | Action Item / Action It | Agenda | Top down | Off Site Meeting |
| Compelling | Brand[ing] | Measurement | Benchmark | Search Engine Optimization |
| Game Plan | Drink the Kool-Aid | Ramp Up | E-commerce | Cross Sell |
| Initial Assessment | Cost | Team Player | Pushback | Reuse / Reusability |
| Process | Exposure | BULLSHIT BINGO (free square) | Seamless | At the end of the day |
| Basically | Mindset | Traction | Brand[ing] | Market Leader |
| Optimization | Deliverable[s] | Open Source | Burn rate | Impact[ful] |