| Reach out | Aggregate | Circle Back | Competitive | Convergent |
| Promotion | Touchpoints | Re-engagement | Drop the Ball | Vertical Market |
| Knowledge Transfer | Buzz | BULLSHIT BINGO (free square) | Out of the [Box | Loop] | Target Audience |
| Profit[ability] | Value | Non-Traditional Management | Virtual / Virtualization | Team Building |
| Hardball | Cost | Cutting Edge | Brand[ing] | Offline |
| Marketing / Promotional Collateral | Multitask[ing] | Viral | On The Same Page | Off the Shelf |
| Agenda | Downsize | Challenge[s] | Elevator pitch | Metrics |
| Integration | Win-win | BULLSHIT BINGO (free square) | New Economy | 30,000 foot view |
| Deploy | Functionality | Statement of Work (SOW) | Monetize | Mindset |
| Braindump | Tasked | No-Brainer | One to one | Landing Page[s] |