| Portfolio | Drop the Ball | Reinvent[ing] the wheel | Value | Automated |
| Deep dive | Brain Storm / Mind Shower | Convergent | Best Practice | Offline |
| Perspective | First to market | BULLSHIT BINGO (free square) | Ball Park | Experiences |
| Best of Breed | Customer Relationship Management (CRM) | Heads up | Network[ing] | Mission Critical |
| Bandwidth | Control Group | Retention | Emerging markets | Flexibility |
| Utilize | No-Brainer | Buzz | Exposure | |
| Empower[ment] | Benchmark | Web 2.0 / 3.0 | Drill Down | Customer Centric |
| Circle Back | Level Playing Field | BULLSHIT BINGO (free square) | Landing Page[s] | Grow |
| Segment | Facilitate | Total Quality [or] Quality Driven | Off the Shelf | Call to Action |
| Experiences | Agenda | Cost | Deep dive | Aggregate |