| Core Competency / Core Competencies | A-B Testing | Utilize | Deploy | Capacity |
| Reswizzle | Control Group | Drop the Ball | Market Window | Big Picture |
| Burn rate | Basically | BULLSHIT BINGO (free square) | Collaborate / Collaboration | Cadence Call |
| Eyeballs | Win-win | Dynamic | Ownership | Go to market |
| Touch Base | Demographic | Viral | Synergy / Synergies | Skill set(s) |
| Vertical Market | Back-end | Backward Compatible | Traction | Differentiation |
| Tasked | Red Flag | Resource[s] | Portal | Granular |
| Capacity | Scale | BULLSHIT BINGO (free square) | Herding Cats | Win-win |
| Call to Action | Goal[s] | Workflow | Competitive | Elevator pitch |
| Patent | Deliverable[s] | Center of Excellence | Emerging markets | Gap Analysis |