| Aggregate | Reconfigure | Reinvigorate | Scale | Open Source |
| Off the Shelf | Conversion | Application Service Provider (ASP) | Strategy | Data Mining |
| Issues | Run it up the flagpole | BULLSHIT BINGO (free square) | Ownership | Back-end |
| Revenue | Compelling | Return on Investment (ROI) | Restructuring | Cost |
| Value | E-commerce | Hardball | Tailwind[s] | Business Opportunity |
| Profit[ability] | Game Plan | Competitive | Touch Base | Bottom up |
| Moving/Going Forward | Market Leader | Offline | Best Practice | Sticky-ness |
| Off-line | Deep dive | BULLSHIT BINGO (free square) | Dashboard | Time to Market |
| Cost | Laser-focused | Grow | Opportunity | Client Focus[ed] |
| Data Mining | Objectives | Intellectual Property | Reswizzle | E-tailers |