| B2B | Herding Cats | Top down | Bottom Line | Goal[s] |
| Benchmark | Omnichannel / Cross Channel | Drill Down | Double down | Top Of The Game |
| Reuse / Reusability | Road map | BULLSHIT BINGO (free square) | Technologies | Reactivation |
| Low-Hanging Fruit | Grow | Upside | Followup | Cost |
| Granular | Customer Centric | Advantage | Burn rate | Landing Page[s] |
| Data Mining | E-tailers | Differentiation | Cost | Green |
| Agenda | Google Juice | Conversation | Acquisition | Landing Page[s] |
| Sticky-ness | Demographic | BULLSHIT BINGO (free square) | Legacy | Call to Action |
| Workflow | Secret sauce | Discovery | New Economy | Monoply |
| Circle the wagons | Profit[ability] | Hardball | Perspective | Flexibility |