| Functionality | Solution(s) | Popup | Milestone | Marketing / Promotional Collateral |
| Revenue | End to end | Challenge[s] | Targeted | Google Juice |
| Issues | At the end of the day | BULLSHIT BINGO (free square) | Back-end | Seamless |
| That being said / Having said that | Backward Compatible | Downsize | Drop the Ball | Core Competency / Core Competencies |
| Agenda | Top down | Ball Park | Engage | Reactivation |
| Buzz | Paradigm | Top down | Road map | Laser-focused |
| Sticky-ness | Opportunity | High-Level | Aggregate | Sustainable / Sustainability |
| Front Lines | Project | BULLSHIT BINGO (free square) | Knowledge Base | Leverage |
| Timeline(s) | Metadata | User Friendly | Customer Centric | Bandwidth |
| Go to market | Promotion | Herding Cats | Out Source | Innovation / Innovated |