| Benefit analysis | Wow Factor | Client Focus[ed] | Upside | Market Leader |
| Go Public | Guidance | Granular | Scope | Lead The Field / Occupy The Field |
| Touchpoints | Utilize | BULLSHIT BINGO (free square) | Action Item / Action It | Synergy / Synergies |
| Revisit | Heads up | Best of Breed | Fast Track | Cutting Edge |
| Niche[s] | Bottom Line | Back to the drawing board | Center of Excellence | Engage |
| Strategize | Strategic | Agnostic | First to market | Customer Service |
| Tasked | Laser-focused | Milestone | Mission Critical | Measurement |
| Brain Storm / Mind Shower | Backward Compatible | BULLSHIT BINGO (free square) | Cutting Edge | Buzz |
| Cadence Call | Marketing / Promotional Collateral | Back to the drawing board | Ecosystem | One to one |
| Traction | Conversation | Timeline(s) | Back-end | Market Window |