| Tailwind[s] | Web 2.0 / 3.0 | Experiences | Out Source | Metadata |
| Data Driven | One to one | Walk the Talk | Benchmark | Lead The Field / Occupy The Field |
| Strategic | Reconfigure | BULLSHIT BINGO (free square) | Agenda | Solution(s) |
| Targeted | Elevator pitch | Workshop | Monoply | Communication |
| Engage | Elephant in the room | Sticky-ness | Level Playing Field | Intellectual Property |
| Focused | Elevator pitch | Client Focus[ed] | Bottom Line | Flexibility |
| Growth | Issues | Raising the Bar | Target Audience | Success |
| Advantage | Solution(s) | BULLSHIT BINGO (free square) | Low-Hanging Fruit | Key Factor / Words |
| Performance | Road map | Negotiated | Mind Share | Web 2.0 / 3.0 |
| Multitask[ing] | Leadership | Revisit | Top Of The Game | Virtual / Virtualization |