| Vision statement | Upside | Brand[ing] | New Economy | Top Of The Game |
| Goal oriented | Center of Excellence | Touchpoints | Profit[ability] | Back to the drawing board |
| Backward Compatible | Streamline | BULLSHIT BINGO (free square) | Up-Sell | Phase |
| Benefit analysis | Measurement | Negotiated | Gap Analysis | Empower[ment] |
| Burn rate | Goal[s] | Relevance | Think Outside the Box |
| Demographic | Reconfigure | Paradigm | Niche[s] | |
| Scope | Tailwind[s] | Convergent | End to end | Revisit |
| Success | Elephant in the room | BULLSHIT BINGO (free square) | Objectives | Streamline |
| Prototype | Critical Path / Issue | Mission Critical | Data Mining | Offline |
| Strategy | Market Leader | Think Outside the Box | Targeted | Brand[ing] |