| Engage | Value | Customer Facing | Gap Analysis | Pushback |
| Strategize | High-Level | One to one | Downsize | Targeted |
| Mission Critical | Game Plan | BULLSHIT BINGO (free square) | Road map | Asset[s] |
| Sticky-ness | Backward Compatible | Application Service Provider (ASP) | Expectations | Sustainable / Sustainability |
| Raising the Bar | Walk the Talk | Buzz | Process | Control Group |
| Phase | Goal oriented | Big Picture | Braindump | Segment |
| Impact[ful] | Pipeline | Ball Park | Core Competency / Core Competencies | Market Window |
| A-B Testing | Followup | BULLSHIT BINGO (free square) | Customer Centric | Burn rate |
| Pushback | Performance | Metadata | Total Quality [or] Quality Driven | Reinvent[ing] the wheel |
| Scope | Popup | Initial Assessment | Bottom up | Personalization |