| Sustainable / Sustainability | Knowledge Base | Leverage | Revenue | Convergent |
| Fault Tolerant | Acquisition | One to one | Buzz | Dynamic |
| Workflow | Web 2.0 / 3.0 | BULLSHIT BINGO (free square) | Workshop | Solution(s) |
| Milestone | Relevance | Benchmark | Agenda | Sustainable |
| Downsize | Key Factor / Words | Marketing / Promotional Collateral | Green | Target Audience |
| Grow | Retention | Brain Storm / Mind Shower | Empower[ment] | Targeted |
| Touch Base | Acquisition | Re-engagement | Touchpoints | Convergent |
| Application Service Provider (ASP) | Statement of Work (SOW) | BULLSHIT BINGO (free square) | Drop the Ball | Team Player |
| Deploy | Pipeline | Data Driven | Sustainable / Sustainability | Level Playing Field |
| Skill set(s) | Niche[s] | Level Set | Drink the Kool-Aid | Profit[ability] |