| Business Plan | Brand[ing] | Sustainable / Sustainability | Up-Sell | Pushback |
| Cost | Target Audience | Level Playing Field | Deploy | Performance |
| Expectations | Initial Assessment | BULLSHIT BINGO (free square) | Customer Relationship Management (CRM) | Run it up the flagpole |
| Vision statement | Lead The Field / Occupy The Field | Aggregate | Reconfigure | Followup |
| First to market | Google Juice | Leadership | Braindump | Strategy |
| Sales Driven | Profit[ability] | Synergy / Synergies | Granular | Tailwind[s] |
| Deliverable[s] | At the end of the day | Timeline(s) | Quick win | Key Factor / Words |
| Exposure | Run the Numbers | BULLSHIT BINGO (free square) | Go Public | Scope |
| Knowledge Base | Center of Excellence | Cascade Graph | Revenue | Strategize |
| Milestone | Hardball | Client Focus[ed] | Turnkey | Band-aid |