| Cascade Graph | Real-Time | Bandwidth | Data Mining | Pushback |
| Win-win | Focused | Transformative | Differentiation | Portfolio |
| Tasked | Heads up | BULLSHIT BINGO (free square) | Run the Numbers | Reach out |
| Customer Facing | Resource[s] | Raising the Bar | Discovery | Upside |
| Mindset | Top down | One Stop Shop | Revenue | Niche[s] |
| Cutting Edge | Leverage | Team Building | Low-Hanging Fruit | Opportunity |
| Optimization | Monoply | Gap Analysis | Lead The Field / Occupy The Field | Streamline |
| Best of Breed | Elephant in the room | BULLSHIT BINGO (free square) | Bottom Line | Brand[ing] |
| Process | Business Plan | Drink the Kool-Aid | Exposure | Reconfigure |
| Advantage | Portfolio | E-commerce | Eyeballs | First to market |