| Vertical Market | Targeted | Open Source | Exposure | Customer Service |
| Skill set(s) | Out of the [Box | Loop] | Paradigm | Level Playing Field | Burn rate |
| Differentiation | BULLSHIT BINGO (free square) | Sustainable | Tailwind[s] | |
| User Friendly | Leverage | Reswizzle | Front Lines | Reinvigorate |
| Impact[ful] | Flexibility | Conversion | Reinvent[ing] the wheel | Compelling |
| Emerging markets | Sticky-ness | Ball Park | Granular | B2B |
| Agenda | Dashboard | Data Driven | Touch Base | Bottom Line |
| Value | Customer Centric | BULLSHIT BINGO (free square) | Gap Analysis | Landing Page[s] |
| Up to speed | Vertical Market | Followup | Goal[s] | Market Window |
| Double down | On the back end | Herding Cats | Critical Path / Issue | E-commerce |