| Empower[ment] | Personalization | Solution(s) | Flexibility | Workflow |
| Best Practice | Granular | Objectives | Soup to nuts 24/7 | Phase |
| Demographic | Patent | BULLSHIT BINGO (free square) | Mind Share | Tailwind[s] |
| Portfolio | Agnostic | Go Public | Cadence Call | Process |
| End to end | Guidance | Differentiation | Touch Base | Traction |
| No-Brainer | Legacy | Top Of The Game | Level Set | Sticky-ness |
| Etched in Stone | B2B | Mindset | Total Quality [or] Quality Driven | Knowledge Transfer |
| Dashboard | Eyeballs | BULLSHIT BINGO (free square) | Cost | Vision statement |
| Herding Cats | Strategize | Back-end | Synergy / Synergies | Impact[ful] |
| Web 2.0 / 3.0 | Customer Facing | Reactivation | Basically | Up to speed |