| Ecosystem | Robust | Customer Service | Non-Traditional Management | Functionality |
| Compelling | Measurement | That being said / Having said that | Solution(s) | Viral |
| Eyeballs | Target Audience | BULLSHIT BINGO (free square) | Popup | Bottom up |
| Green | Deadlines | Negotiated | Asset[s] | Fast Track |
| Go to market | Business Opportunity | Streamline | ETA | Heavy lifting |
| Etched in Stone | Knowledge Transfer | Proactive | No-Brainer | Success |
| Top Of The Game | Revisit | Wow Factor | Drink the Kool-Aid | Double down |
| Differentiation | Optimization | BULLSHIT BINGO (free square) | Measurement | Customer Facing |
| B2B | Ecosystem | Burn rate | Niche[s] | |
| A-B Testing | Customer Service | Pipeline | Deploy | Bottom Line |