| Data Driven | Proactive | Go Live | Virtual / Virtualization | Benchmark |
| Run it up the flagpole | Drop the Ball | Run the Numbers | Ownership | High-Level |
| Goal[s] | Process | BULLSHIT BINGO (free square) | Off Site Meeting | Eyeballs |
| Workflow | Utilize | Omnichannel / Cross Channel | Automated | Level Playing Field |
| Elephant in the room | Big Picture | Non-Traditional Management | Back to the drawing board | Touch Base |
| Etched in Stone | Big Picture | Discovery | Omnichannel / Cross Channel | Challenge[s] |
| Out of the [Box | Loop] | High-Level | Go to market | Pipeline | |
| Gap Analysis | Transformative | BULLSHIT BINGO (free square) | Offline | Guidance |
| Back to the drawing board | Low-Hanging Fruit | Utilize | Search Engine Optimization | Strategic |
| Initial Assessment | Multitask[ing] | Touchpoints | Top Of The Game | Automated |