| Sustainable / Sustainability | Competitive | Cascade Graph | Differentiation | Team Player |
| Time to Market | Buzz | ETA | Top Of The Game | Bottom Line |
| Phase | Open Source | BULLSHIT BINGO (free square) | E-commerce | Retention |
| Circle the wagons | Solution(s) | Sticky-ness | In a Nutshell | Proactive |
| On Board | Bandwidth | On the back end | Re-engagement | Go Live |
| Go Public | Diversity | Goal oriented | Data Driven | Hardball |
| Up-Sell | Expectations | Customer Oriented | Granular | Google Juice |
| Search Engine Optimization | Portfolio | BULLSHIT BINGO (free square) | Wow Factor | Raising the Bar |
| Business Opportunity | A-B Testing | Personalization | Engage | Etched in Stone |
| Deadlines | Dynamic | Ramp Up | Experiences | Time to Market |