| Walk the Talk | Objectives | Benchmark | Differentiation | Ecosystem |
| New Economy | Conversation | Total Cost of Ownership (TCO) | Dynamic | Portfolio |
| Partner | Knowledge Transfer | BULLSHIT BINGO (free square) | Statement of Work (SOW) | Knowledge Base |
| Up to speed | Metadata | Scenario[s] | Road map | Back to the drawing board |
| Circle the wagons | Followup | Business Opportunity | Key Factor / Words | Heavy lifting |
| Quick win | Critical Path / Issue | Sticky-ness | High-Level | Milestone |
| Cross Sell | Capacity | Herding Cats | Strategy | Call to Action |
| Solution(s) | Granular | BULLSHIT BINGO (free square) | On The Same Page | Back to the drawing board |
| Backward Compatible | Differentiation | Discovery | Paradigm | Convergent |
| Out Source | Relevance | One to one | Off-line | Up to speed |