| Statement of Work (SOW) | Solution(s) | Popup | Perspective | Timeline(s) |
| Laser-focused | Synergy / Synergies | Flexibility | Initial Assessment | Portfolio |
| Center of Excellence | Customer Service | BULLSHIT BINGO (free square) | Run the Numbers | Prioritized |
| Leverage | Value | Traction | Downsize | Business Opportunity |
| Expectations | Ownership | Cross Sell | Discovery | Drink the Kool-Aid |
| Cutting Edge | Leadership | Up-Sell | Off-line | Bottom up |
| Retention | Return on Investment (ROI) | Profit[ability] | Backward Compatible | Lead The Field / Occupy The Field |
| Team Building | Statement of Work (SOW) | BULLSHIT BINGO (free square) | Success | Band-aid |
| Network[ing] | Search Engine Optimization | On The Same Page | Sales Driven | Target Audience |
| Upside | Google Juice | Deliverable[s] | Market Leader | On Board |