| Viral | Empower[ment] | Best of Breed | Diversity | Opportunity |
| Center of Excellence | Cascade Graph | Retention | Off-line | Monoply |
| Road map | Measurement | BULLSHIT BINGO (free square) | Think Outside the Box | Paradigm |
| Strategize | Compelling | Content Management | Open Source | |
| Google Juice | Back-end | Sales Driven | Reswizzle | Turnkey |
| Paradigm | Herding Cats | Goal[s] | Emerging markets | Core Competency / Core Competencies |
| Convergent | Monoply | Integration | Strategic | Cascade Graph |
| Control Group | E-commerce | BULLSHIT BINGO (free square) | Low-Hanging Fruit | Sustainable |
| Google Juice | On the back end | 30,000 foot view | Touchpoints | Deadlines |
| Drink the Kool-Aid | Opportunity | Fast Track | Center of Excellence | Strategy |