| One Stop Shop | Followup | Seamless | Heavy lifting | Fault Tolerant |
| Offline | Monoply | Knowledge Transfer | Soup to nuts 24/7 | Service Oriented |
| Segment | Market Leader | BULLSHIT BINGO (free square) | Customer Facing | Statement of Work (SOW) |
| Control Group | Circle the wagons | Performance | First to market | Pipeline |
| Team Player | Business Plan | Technologies | Web 2.0 / 3.0 | Communication |
| Back to the drawing board | Red Flag | Landing Page[s] | Action Item / Action It | Deploy |
| Heavy lifting | Due dilligence | Win-win | Ownership | Measurement |
| Reuse / Reusability | Customer Facing | BULLSHIT BINGO (free square) | Touchpoints | Expectations |
| Patent | Etched in Stone | Laser-focused | Out Source | Segment |
| Benchmark | Cost | Key Factor / Words | Go to market | Offline |