| Proactive | Brain Storm / Mind Shower | Heads up | Gap Analysis | Application Service Provider (ASP) |
| Prioritized | Issues | Web 2.0 / 3.0 | Customer Oriented | Process |
| Business Plan | Leverage | BULLSHIT BINGO (free square) | Elephant in the room | Asset[s] |
| Reinvent[ing] the wheel | Return on Investment (ROI) | Band-aid | Benchmark | Partner |
| Conversation | Goal oriented | Burn rate | Experiences | Touchpoints |
| New Economy | Synergy / Synergies | Project | Milestone | Grow |
| Demographic | Sustainable | Flexibility | Band-aid | Negotiated |
| Go to market | Mindset | BULLSHIT BINGO (free square) | Communication | Issues |
| Elevator pitch | Growth | Conversion | Low-Hanging Fruit | A-B Testing |
| Deep dive | Brain Storm / Mind Shower | Workshop | Objectives | Goal[s] |