| Brand[ing] | Issues | Total Quality [or] Quality Driven | Reactivation | Ramp Up |
| Go Public | Search Engine Optimization | Solution(s) | Scope | Expectations |
| Lead The Field / Occupy The Field | Out of the [Box | Loop] | BULLSHIT BINGO (free square) | Ownership | Deadlines |
| Performance | Project | ETA | Cutting Edge | Scenario[s] |
| Elephant in the room | Niche[s] | Monetize | Touchpoints | Growth |
| Asset[s] | Mindset | Project | Prototype | Agnostic |
| Experiences | Buzz | Relevance | Communication | Transformative |
| Mind Share | Due dilligence | BULLSHIT BINGO (free square) | That being said / Having said that | Double down |
| Reinvigorate | Impact[ful] | Scale | Personalization | Moving/Going Forward |
| Reinvent[ing] the wheel | Best Practice | Partner | Strategize | Go to market |