| Sticky-ness | Diversity | On Board | Total Cost of Ownership (TCO) | Off the Shelf |
| Elephant in the room | Measurement | Mindset | Etched in Stone | Turnkey |
| Solution(s) | Metrics | BULLSHIT BINGO (free square) | Hardball | Time to Market |
| Band-aid | Total Quality [or] Quality Driven | 30,000 foot view | Strategy | Off Site Meeting |
| Think Outside the Box | Prototype | Call to Action | Reuse / Reusability | Profit[ability] |
| Negotiated | Deadlines | Application Service Provider (ASP) | Network[ing] | Portal |
| Goal oriented | Pushback | Braindump | Initial Assessment | Virtual / Virtualization |
| Grow | Quick win | BULLSHIT BINGO (free square) | Convergent | Best of Breed |
| Re-engagement | Buzz | Promotion | Reuse / Reusability | At the end of the day |
| Challenge[s] | Touchpoints | Out of the [Box | Loop] | Lean In | Communication |