| Elephant in the room | Herding Cats | Synergy / Synergies | Streamline | Skill set(s) |
| Cost | Flexibility | Customer Oriented | Reinvent[ing] the wheel | Touch Base |
| Off-line | Reactivation | BULLSHIT BINGO (free square) | Quick win | Convergent |
| Re-engagement | B2B | Seamless | Time to Market | Real-Time |
| Deploy | Communication | Negotiated | Basically | Leadership |
| Discovery | Web 2.0 / 3.0 | Reconfigure | Return on Investment (ROI) | Marketing / Promotional Collateral |
| Game Plan | Drop the Ball | Market Window | Ball Park | Network[ing] |
| Back to the drawing board | Laser-focused | BULLSHIT BINGO (free square) | Prototype | Optimization |
| Ramp Up | Search Engine Optimization | Drill Down | Transformative | Heads up |
| Customer Relationship Management (CRM) | Measurement | Demographic | Backward Compatible | Raising the Bar |