| Acquisition | Sustainable / Sustainability | Targeted | Resource[s] | |
| Road map | Double down | Intellectual Property | Workflow | Integration |
| Best Practice | E-tailers | BULLSHIT BINGO (free square) | Web 2.0 / 3.0 | Conversion |
| No-Brainer | Revenue | Measurement | Phase | Project |
| Level Playing Field | On Board | Buzz | Elevator pitch | New Economy |
| Road map | Brain Storm / Mind Shower | Heads up | Raising the Bar | Revisit |
| Project | Objectives | Control Group | Off Site Meeting | Marketing / Promotional Collateral |
| Collaborate / Collaboration | Integration | BULLSHIT BINGO (free square) | Time to Market | Virtual / Virtualization |
| Targeted | Critical Path / Issue | Agnostic | Reverse Engineer | A-B Testing |
| Back to the drawing board | Profit[ability] | Data Driven | Differentiation | Basically |