| Mind Share | Quick win | Elephant in the room | Big Picture | Open Source |
| Negotiated | Impact[ful] | Reach out | Best of Breed | E-tailers |
| Prototype | Soup to nuts 24/7 | BULLSHIT BINGO (free square) | On Board | Knowledge Base |
| Integration | Client Focus[ed] | Vision statement | Sales Driven | Aggregate |
| Action Item / Action It | Revenue | Guidance | Growth | Goal[s] |
| No-Brainer | Monoply | Reconfigure | Mindset | Road map |
| Solution(s) | Targeted | Objectives | Key Factor / Words | Lead The Field / Occupy The Field |
| Low-Hanging Fruit | Sales Driven | BULLSHIT BINGO (free square) | Vertical Market | |
| Turnkey | On The Same Page | Issues | Reverse Engineer | Off Site Meeting |
| Total Cost of Ownership (TCO) | Ball Park | Think Outside the Box | Knowledge Base | Level Playing Field |