| Scenario[s] | Web 2.0 / 3.0 | Integration | Go Public | Key Factor / Words |
| Real-Time | Eyeballs | Marketing / Promotional Collateral | Run it up the flagpole | Growth |
| Business Plan | Emerging markets | BULLSHIT BINGO (free square) | Control Group | At the end of the day |
| Lean In | Workflow | Deep dive | No-Brainer | Customer Centric |
| One to one | Total Quality [or] Quality Driven | Statement of Work (SOW) | In a Nutshell | Bottom Line |
| Mindset | Service Oriented | Proactive | End to end | Objectives |
| Revisit | Metadata | Portal | Project | Restructuring |
| Best of Breed | Conversion | BULLSHIT BINGO (free square) | Granular | Drill Down |
| Performance | Customer Facing | Personalization | Google Juice | Elephant in the room |
| Bottom Line | Quick win | Lean In | Critical Path / Issue | Customer Oriented |