| Personalization | Etched in Stone | Advantage | Data Driven | Strategize |
| Service Oriented | Convergent | Moving/Going Forward | Dashboard | Cascade Graph |
| Segment | Offline | BULLSHIT BINGO (free square) | Low-Hanging Fruit | Initial Assessment |
| Total Cost of Ownership (TCO) | Run the Numbers | Go to market | At the end of the day | Game Plan |
| Compelling | Synergy / Synergies | Go Live | Promotion | Re-engagement |
| Deep dive | Brand[ing] | Scale | Content Management | Workflow |
| Milestone | Mind Share | Cutting Edge | Quick win | Drink the Kool-Aid |
| Lean In | Revenue | BULLSHIT BINGO (free square) | Cascade Graph | Retention |
| Portal | Turnkey | Knowledge Base | Collaborate / Collaboration | Go to market |
| Paradigm | Brain Storm / Mind Shower | Agenda | Soup to nuts 24/7 | Laser-focused |