| Sales Driven | Objectives | First to market | Brain Storm / Mind Shower | Niche[s] |
| Intellectual Property | Growth | B2B | Relevance | Market Window |
| End to end | Fast Track | BULLSHIT BINGO (free square) | Portal | Run the Numbers |
| Client Focus[ed] | Reinvent[ing] the wheel | Road map | Call to Action | Total Quality [or] Quality Driven |
| Cost | Traction | Off-line | Out Source |
| Total Quality [or] Quality Driven | Mind Share | Reinvent[ing] the wheel | Bandwidth | Laser-focused |
| Business Opportunity | Empower[ment] | Non-Traditional Management | Burn rate | Walk the Talk |
| Hardball | Advantage | BULLSHIT BINGO (free square) | Relevance | Ecosystem |
| End to end | Cascade Graph | Retention | Center of Excellence | Touchpoints |
| Double down | Go Live | Best of Breed | Ownership | Dashboard |