| Wow Factor | Pipeline | Key Factor / Words | Diversity | Proactive |
| Advantage | Customer Relationship Management (CRM) | Vision statement | E-commerce | Compelling |
| ETA | Business Opportunity | BULLSHIT BINGO (free square) | Traction | Network[ing] |
| Revenue | Backward Compatible | Mind Share | Multitask[ing] | Burn rate |
| Measurement | Segment | Content Management | Go Live | Drop the Ball |
| 30,000 foot view | Ball Park | Segment | Tailwind[s] | Negotiated |
| Goal[s] | Win-win | Empower[ment] | Backward Compatible | Skill set(s) |
| At the end of the day | Convergent | BULLSHIT BINGO (free square) | Reinvigorate | Strategize |
| Go to market | Sales Driven | Knowledge Base | Control Group | Soup to nuts 24/7 |
| Paradigm | Upside | Double down | Virtual / Virtualization | Key Factor / Words |