| Real-Time | Control Group | Deploy | Followup | Quick win |
| Market Leader | Strategy | Ecosystem | Innovation / Innovated | Growth |
| Walk the Talk | Return on Investment (ROI) | BULLSHIT BINGO (free square) | E-business | Low-Hanging Fruit |
| On Board | Expectations | Patent | Best Practice | Resource[s] |
| Green | Knowledge Transfer | Out Source | Customer Relationship Management (CRM) | Gap Analysis |
| Data Driven | Center of Excellence | Differentiation | Personalization | On Board |
| Go Live | Reuse / Reusability | Game Plan | Viral | Run the Numbers |
| Project | Leverage | BULLSHIT BINGO (free square) | Sustainable | Phase |
| High-Level | Open Source | Vision statement | B2B | Deep dive |
| Non-Traditional Management | Mission Critical | On the back end | Bottom up | Compelling |