| Virtual / Virtualization | Buzz | Service Oriented | Off-line | Bottom Line |
| Advantage | One to one | Impact[ful] | Band-aid | Prototype |
| Dynamic | Negotiated | BULLSHIT BINGO (free square) | Reconfigure | Control Group |
| Turnkey | Top Of The Game | Strategy | Downsize | Top down |
| Traction | Green | User Friendly | Workshop | Legacy |
| Knowledge Base | New Economy | Experiences | Portfolio | Touch Base |
| Ecosystem | Strategy | Mindset | Flexibility | Hardball |
| Resource[s] | Cutting Edge | BULLSHIT BINGO (free square) | Statement of Work (SOW) | Sticky-ness |
| Off-line | Content Management | Emerging markets | Game Plan | Think Outside the Box |
| Go to market | Customer Oriented | Advantage | End to end | Functionality |