| Go Public | Google Juice | Team Player | Integration | Scale |
| Turnkey | Moving/Going Forward | Sticky-ness | Basically | Up to speed |
| Communication | Compelling | BULLSHIT BINGO (free square) | Top Of The Game | Targeted |
| Automated | Sales Driven | Conversation | Goal[s] | Hardball |
| Capacity | Phase | Benefit analysis | First to market | Seamless |
| Deliverable[s] | Gap Analysis | Facilitate | Bottom Line | Monetize |
| Metadata | Herding Cats | Connectivity | Drink the Kool-Aid | Market Window |
| Due dilligence | Eyeballs | BULLSHIT BINGO (free square) | Agenda | Go to market |
| Burn rate | Empower[ment] | Patent | Bottom up | Scale |
| Secret sauce | Team Player | Real-Time | Google Juice | On Board |