| Open Source | High-Level | Conversation | Brand[ing] | |
| Functionality | On The Same Page | Gap Analysis | First to market | Portfolio |
| Legacy | E-business | BULLSHIT BINGO (free square) | Collaborate / Collaboration | Reswizzle |
| Measurement | Restructuring | Deep dive | Strategize | Popup |
| Growth | Strategy | Value | One Stop Shop | Win-win |
| Reverse Engineer | Team Player | Scope | Up to speed | Metadata |
| Service Oriented | Intellectual Property | Moving/Going Forward | Marketing / Promotional Collateral | Success |
| Portal | Cascade Graph | BULLSHIT BINGO (free square) | Scenario[s] | Viral |
| Utilize | Run the Numbers | Quick win | Cost | Business Plan |
| Lead The Field / Occupy The Field | Revisit | Laser-focused | Seamless | Market Leader |