| Deploy | Key Factor / Words | Total Cost of Ownership (TCO) | Innovation / Innovated | Lead The Field / Occupy The Field |
| Cutting Edge | Phase | Negotiated | Patent | Agenda |
| Knowledge Transfer | Objectives | BULLSHIT BINGO (free square) | Customer Service | Monoply |
| Engage | Deadlines | Scope | Gap Analysis | Fault Tolerant |
| Best Practice | Back-end | Brain Storm / Mind Shower | Open Source | Strategic |
| Omnichannel / Cross Channel | Quick win | Business Plan | That being said / Having said that | Level Set |
| Service Oriented | E-business | Milestone | Tailwind[s] | Burn rate |
| Total Quality [or] Quality Driven | Double down | BULLSHIT BINGO (free square) | Non-Traditional Management | Re-engagement |
| Target Audience | Relevance | Drill Down | Impact[ful] | Reuse / Reusability |
| Client Focus[ed] | Targeted | Aggregate | Leverage | Viral |