| Customer Centric | Go to market | Robust | Core Competency / Core Competencies | Back to the drawing board |
| Backward Compatible | Network[ing] | ETA | Vertical Market | Negotiated |
| Competitive | Revisit | BULLSHIT BINGO (free square) | Virtual / Virtualization | Red Flag |
| Goal[s] | Workflow | Marketing / Promotional Collateral | Burn rate | Heavy lifting |
| Engage | Customer Facing | Top down | Strategy | Connectivity |
| Prototype | Ramp Up | Touch Base | Drink the Kool-Aid | Downsize |
| Process | Circle Back | Up-Sell | Tasked | On Board |
| Strategy | A-B Testing | BULLSHIT BINGO (free square) | Niche[s] | Game Plan |
| Intellectual Property | Best Practice | Customer Facing | Revenue | E-business |
| Monetize | Experiences | Workshop | Exposure | Partner |