| Customer Centric | Back-end | Scope | Technologies | ETA |
| Laser-focused | Timeline(s) | Non-Traditional Management | Tasked | Advantage |
| E-tailers | Double down | BULLSHIT BINGO (free square) | Walk the Talk | Elephant in the room |
| Capacity | Negotiated | Go Live | Center of Excellence | Expectations |
| Relevance | Front Lines | Engage | At the end of the day | Prototype |
| Double down | Up to speed | Web 2.0 / 3.0 | Resource[s] | Prioritized |
| Policy[ies] | Vertical Market | Team Building | Fault Tolerant | Expectations |
| Workshop | Best Practice | BULLSHIT BINGO (free square) | Omnichannel / Cross Channel | Integration |
| Due dilligence | At the end of the day | In a Nutshell | Agenda | Customer Centric |
| Circle Back | Sticky-ness | Customer Relationship Management (CRM) | Time to Market | Gap Analysis |