| Mission Critical | Differentiation | Elephant in the room | Milestone | Monoply |
| Advantage | End to end | Reswizzle | Solution(s) | Market Leader |
| Discovery | Core Competency / Core Competencies | BULLSHIT BINGO (free square) | On The Same Page | Value |
| Best Practice | Segment | Go Live | Convergent | Engage |
| Challenge[s] | Backward Compatible | Traction | Deep dive | Call to Action |
| Leadership | Double down | Braindump | Patent | Reverse Engineer |
| Turnkey | Think Outside the Box | Control Group | Out of the [Box | Loop] | Measurement |
| Acquisition | One Stop Shop | BULLSHIT BINGO (free square) | Mission Critical | Process |
| Targeted | Vertical Market | Lead The Field / Occupy The Field | Drink the Kool-Aid | Market Window |
| That being said / Having said that | Deep dive | B2B | Personalization | Up to speed |