| Web 2.0 / 3.0 | Skill set(s) | Buzz | Landing Page[s] | ETA |
| Grow | Viral | Scope | Exposure | Tasked |
| Utilize | Pushback | BULLSHIT BINGO (free square) | Green | Team Building |
| Brain Storm / Mind Shower | Front Lines | Streamline | Search Engine Optimization | That being said / Having said that |
| Bandwidth | Team Player | On Board | A-B Testing | Re-engagement |
| Reinvent[ing] the wheel | Statement of Work (SOW) | Total Quality [or] Quality Driven | Out of the [Box | Loop] | Open Source |
| Empower[ment] | Benchmark | Elephant in the room | Mind Share | Up-Sell |
| Leverage | First to market | BULLSHIT BINGO (free square) | Policy[ies] | Wow Factor |
| Call to Action | Patent | Buzz | Drop the Ball | Optimization |
| Viral | Ball Park | E-tailers | One Stop Shop | Integration |