| Control Group | Skill set(s) | Experiences | Policy[ies] | Goal[s] |
| Conversion | Action Item / Action It | Offline | Paradigm | Collaborate / Collaboration |
| Functionality | E-business | BULLSHIT BINGO (free square) | Back to the drawing board | Metadata |
| Win-win | Business Opportunity | Sustainable / Sustainability | Solution(s) | Team Player |
| Success | Backward Compatible | Data Driven | Application Service Provider (ASP) | Double down |
| Think Outside the Box | Acquisition | Transformative | Cascade Graph | Reinvent[ing] the wheel |
| Turnkey | Multitask[ing] | Real-Time | Elephant in the room | Re-engagement |
| Drill Down | New Economy | BULLSHIT BINGO (free square) | Engage | Utilize |
| Monetize | Moving/Going Forward | Reuse / Reusability | Run the Numbers | Gap Analysis |
| Network[ing] | Leadership | Statement of Work (SOW) | Solution(s) | E-commerce |