| Content Management | Benefit analysis | Action Item / Action It | Policy[ies] | New Economy |
| Market Leader | E-tailers | Think Outside the Box | Heavy lifting | Measurement |
| Top Of The Game | Portal | BULLSHIT BINGO (free square) | Low-Hanging Fruit | Bottom up |
| Acquisition | Tailwind[s] | Initial Assessment | Segment | Project |
| Double down | Metrics | Emerging markets | Deliverable[s] | Portfolio |
| ETA | Timeline(s) | Win-win | Call to Action | Emerging markets |
| Technologies | Buzz | Reinvent[ing] the wheel | Critical Path / Issue | Profit[ability] |
| Circle Back | Cost | BULLSHIT BINGO (free square) | Bottom up | Experiences |
| Relevance | Expectations | Phase | Compelling | Reconfigure |
| Workshop | Retention | Business Plan | Real-Time | Top down |