| Exposure | Double down | Soup to nuts 24/7 | Circle the wagons | Ownership |
| Robust | Open Source | Utilize | E-business | Key Factor / Words |
| Band-aid | Lean In | BULLSHIT BINGO (free square) | Functionality | Revisit |
| Content Management | Resource[s] | Workflow | Diversity | Low-Hanging Fruit |
| No-Brainer | Green | User Friendly | Reinvigorate | Transformative |
| Key Factor / Words | Front Lines | One to one | Experiences | Laser-focused |
| Process | Due dilligence | Perspective | Real-Time | Vision statement |
| Service Oriented | Reinvent[ing] the wheel | BULLSHIT BINGO (free square) | Strategy | Touch Base |
| Team Building | Relevance | Promotion | Client Focus[ed] | Scope |
| Hardball | Objectives | Goal[s] | Conversation | Engage |