| Red Flag | Touchpoints | Innovation / Innovated | Utilize | Fast Track |
| On the back end | Deadlines | That being said / Having said that | Dashboard | Business Plan |
| Buzz | Dynamic | BULLSHIT BINGO (free square) | Skill set(s) | Braindump |
| Strategic | Process | Reactivation | On The Same Page | Followup |
| Bottom Line | Call to Action | Capacity | Growth | Off-line |
| Red Flag | Personalization | Soup to nuts 24/7 | B2B | Retention |
| Elevator pitch | Off the Shelf | No-Brainer | Compelling | Burn rate |
| Critical Path / Issue | Prototype | BULLSHIT BINGO (free square) | Virtual / Virtualization | Best of Breed |
| Top down | Target Audience | Sustainable | Ecosystem | Run it up the flagpole |
| Tasked | Collaborate / Collaboration | Bandwidth | Niche[s] | Benchmark |