| On The Same Page | Personalization | Reactivation | Touchpoints | Out of the [Box | Loop] |
| Integration | Acquisition | Strategize | Benefit analysis | Paradigm |
| Elephant in the room | Mindset | BULLSHIT BINGO (free square) | Client Focus[ed] | Elevator pitch |
| Raising the Bar | Level Set | Omnichannel / Cross Channel | Goal[s] | Tailwind[s] |
| Tasked | Data Mining | Red Flag | New Economy | Go Live |
| Drop the Ball | Reconfigure | Green | Drill Down | Return on Investment (ROI) |
| Promotion | Advantage | Time to Market | Etched in Stone | E-tailers |
| Performance | Action Item / Action It | BULLSHIT BINGO (free square) | Drink the Kool-Aid | Granular |
| Soup to nuts 24/7 | Data Mining | Process | Real-Time | On The Same Page |
| Goal[s] | Bandwidth | On the back end | Objectives | Transformative |