| Knowledge Transfer | Wow Factor | Guidance | Engage | Customer Oriented |
| Key Factor / Words | Team Building | High-Level | Sustainable / Sustainability | Goal oriented |
| Targeted | Process | BULLSHIT BINGO (free square) | Utilize | Seamless |
| Center of Excellence | Communication | Action Item / Action It | Herding Cats | Deliverable[s] |
| Convergent | Green | Off-line | Asset[s] | Off Site Meeting |
| Innovation / Innovated | Brain Storm / Mind Shower | Ecosystem | Service Oriented | Secret sauce |
| Marketing / Promotional Collateral | Integration | Up to speed | E-tailers | Facilitate |
| Capacity | Measurement | BULLSHIT BINGO (free square) | Open Source | Raising the Bar |
| A-B Testing | Metadata | Dashboard | Phase | Herding Cats |
| Customer Relationship Management (CRM) | Compelling | That being said / Having said that | Backward Compatible | Fault Tolerant |