| Off-line | Tailwind[s] | On The Same Page | Vision statement | Eyeballs |
| Sales Driven | Level Set | Out Source | Target Audience | Reconfigure |
| Road map | Conversion | BULLSHIT BINGO (free square) | Real-Time | Drink the Kool-Aid |
| Out of the [Box | Loop] | Off the Shelf | At the end of the day | Workshop | Agnostic |
| Band-aid | Think Outside the Box | Strategize | Mission Critical | Scale |
| Milestone | Critical Path / Issue | Revisit | Wow Factor | Ecosystem |
| Project | Vision statement | Retention | Empower[ment] | Reconfigure |
| Back to the drawing board | Innovation / Innovated | BULLSHIT BINGO (free square) | Customer Relationship Management (CRM) | Cost |
| Scope | Discovery | Scenario[s] | Functionality | Business Plan |
| Elevator pitch | Cadence Call | Integration | Experiences | Dashboard |