| Brain Storm / Mind Shower | Deploy | Basically | Target Audience | Web 2.0 / 3.0 |
| Quick win | Synergy / Synergies | Workshop | Innovation / Innovated | Out Source |
| Team Player | Burn rate | BULLSHIT BINGO (free square) | Challenge[s] | Engage |
| Leverage | Due dilligence | Patent | Big Picture | Customer Centric |
| 30,000 foot view | That being said / Having said that | High-Level | Expectations |
| No-Brainer | Timeline(s) | Drink the Kool-Aid | Personalization | Top down |
| Knowledge Transfer | Customer Centric | Mission Critical | Low-Hanging Fruit | Out of the [Box | Loop] |
| Customer Oriented | Fault Tolerant | BULLSHIT BINGO (free square) | Cadence Call | Followup |
| Agnostic | Profit[ability] | Red Flag | Elephant in the room | Business Opportunity |
| Omnichannel / Cross Channel | Level Set | Best of Breed | Level Playing Field | Up-Sell |