| Compelling | Big Picture | Intellectual Property | Phase | Traction |
| Critical Path / Issue | Niche[s] | Skill set(s) | Portal | One Stop Shop |
| At the end of the day | Application Service Provider (ASP) | BULLSHIT BINGO (free square) | Action Item / Action It | Synergy / Synergies |
| Double down | Communication | Client Focus[ed] | Sustainable / Sustainability | Connectivity |
| Prioritized | One to one | Business Plan | Segment | Deploy |
| Out of the [Box | Loop] | Compelling | Diversity | Up to speed | Sustainable / Sustainability |
| Pipeline | Basically | Integration | Intellectual Property | Backward Compatible |
| Metadata | Team Building | BULLSHIT BINGO (free square) | Automated | Go Live |
| Benchmark | Ball Park | Strategic | Segment | Elevator pitch |
| Service Oriented | Advantage | Reactivation | Big Picture | Solution(s) |