| Knowledge Base | Customer Service | Downsize | Growth | Knowledge Transfer |
| Elephant in the room | Objectives | Key Factor / Words | Utilize | Monetize |
| Double down | Top Of The Game | BULLSHIT BINGO (free square) | Wow Factor | Mission Critical |
| Revenue | Personalization | Empower[ment] | Traction | Guidance |
| Acquisition | Cadence Call | Web 2.0 / 3.0 | Challenge[s] | Reach out |
| Customer Relationship Management (CRM) | B2B | Multitask[ing] | Low-Hanging Fruit | Run it up the flagpole |
| Landing Page[s] | Out of the [Box | Loop] | Total Quality [or] Quality Driven | On the back end | Go to market |
| Deploy | Personalization | BULLSHIT BINGO (free square) | Soup to nuts 24/7 | Scale |
| Circle the wagons | Monetize | Focused | Buzz | Reach out |
| Acquisition | Guidance | Up to speed | Paradigm | Traction |