| Ecosystem | Heads up | Retention | Prototype | Grow |
| A-B Testing | Team Building | Patent | Secret sauce | Profit[ability] |
| Etched in Stone | Capacity | BULLSHIT BINGO (free square) | Optimization | Level Playing Field |
| Vertical Market | Mind Share | Basically | Bottom up | Circle the wagons |
| Conversion | User Friendly | Soup to nuts 24/7 | Diversity | Customer Centric |
| Demographic | Data Mining | Scenario[s] | Customer Service | Brain Storm / Mind Shower |
| Relevance | Network[ing] | Reuse / Reusability | Back to the drawing board | Elephant in the room |
| E-tailers | Opportunity | BULLSHIT BINGO (free square) | Success | Drink the Kool-Aid |
| Scale | Vertical Market | Best Practice | Win-win | Fault Tolerant |
| Heavy lifting | Lean In | Dashboard | Mind Share | Flexibility |