| Braindump | Issues | Portal | Data Driven | Google Juice |
| Initial Assessment | Guidance | Cadence Call | Fast Track | Total Quality [or] Quality Driven |
| Revenue | On the back end | BULLSHIT BINGO (free square) | Objectives | Web 2.0 / 3.0 |
| Big Picture | Innovation / Innovated | Total Cost of Ownership (TCO) | Strategic | Market Window |
| Profit[ability] | Etched in Stone | Knowledge Transfer | Red Flag | Leverage |
| Open Source | ETA | Deep dive | Impact[ful] | Green |
| Scenario[s] | Streamline | Heavy lifting | One to one | Project |
| Non-Traditional Management | Etched in Stone | BULLSHIT BINGO (free square) | Restructuring | Out Source |
| Content Management | Downsize | Pipeline | Transformative | No-Brainer |
| Agnostic | Statement of Work (SOW) | Off-line | Reconfigure | Virtual / Virtualization |