| Scale | Return on Investment (ROI) | Customer Centric | Turnkey | Raising the Bar |
| Red Flag | Paradigm | Patent | E-business | Drop the Ball |
| Total Quality [or] Quality Driven | Top Of The Game | BULLSHIT BINGO (free square) | Market Window | Pipeline |
| Service Oriented | Bandwidth | First to market | Retention | Action Item / Action It |
| Growth | Sustainable / Sustainability | Prototype | Skill set(s) | Revisit |
| Empower[ment] | One Stop Shop | Hardball | Benefit analysis | Top Of The Game |
| Segment | Diversity | E-tailers | Data Mining | Top down |
| Eyeballs | Prioritized | BULLSHIT BINGO (free square) | Secret sauce | E-commerce |
| Win-win | That being said / Having said that | Raising the Bar | No-Brainer | Relevance |
| Benchmark | Business Plan | Basically | Communication | Back to the drawing board |