| Content Management | Herding Cats | Strategize | Revenue | Upside |
| Granular | Elevator pitch | Challenge[s] | Negotiated | Back to the drawing board |
| Brand[ing] | Run the Numbers | BULLSHIT BINGO (free square) | Leverage | Workshop |
| Reinvigorate | Team Player | Action Item / Action It | Capacity | Backward Compatible |
| Customer Centric | One Stop Shop | Restructuring | Back-end | Sustainable |
| Optimization | Resource[s] | One to one | Deliverable[s] | Knowledge Base |
| Portfolio | Synergy / Synergies | Back to the drawing board | User Friendly | Up-Sell |
| Search Engine Optimization | Ownership | BULLSHIT BINGO (free square) | Advantage | Big Picture |
| Performance | Mindset | B2B | Gap Analysis | Monoply |
| Viral | Negotiated | Traction | Back-end | Workflow |