| Perspective | Bottom up | Tasked | Deadlines | Up-Sell |
| Double down | Targeted | Transformative | Think Outside the Box | Upside |
| Core Competency / Core Competencies | Gap Analysis | BULLSHIT BINGO (free square) | Lean In | Conversation |
| Go to market | Reuse / Reusability | Reswizzle | Legacy | Team Building |
| Optimization | Brand[ing] | Popup | Heads up | Agenda |
| 30,000 foot view | Policy[ies] | Acquisition | Challenge[s] | Raising the Bar |
| Workflow | Due dilligence | Perspective | End to end | Action Item / Action It |
| Demographic | Guidance | BULLSHIT BINGO (free square) | Ecosystem | Upside |
| Competitive | Portfolio | B2B | Customer Service | Issues |
| Innovation / Innovated | Heads up | Real-Time | Sticky-ness | Go Public |