| Vertical Market | Seamless | Herding Cats | Moving/Going Forward | Value |
| Strategic | Reinvent[ing] the wheel | Tailwind[s] | Time to Market | Portal |
| Measurement | Bottom Line | BULLSHIT BINGO (free square) | Vision statement | Exposure |
| Facilitate | Sustainable / Sustainability | Off the Shelf | Turnkey | Optimization |
| Service Oriented | Integration | Scale | Off Site Meeting | Green |
| New Economy | Tasked | B2B | Reuse / Reusability | Value |
| Team Player | Etched in Stone | Wow Factor | Functionality | Real-Time |
| Portal | Customer Service | BULLSHIT BINGO (free square) | Go to market | Buzz |
| Mission Critical | Phase | Front Lines | Cost | Run it up the flagpole |
| Agnostic | Negotiated | Innovation / Innovated | Emerging markets | Drop the Ball |