| Moving/Going Forward | Personalization | Legacy | Agnostic | Critical Path / Issue |
| Data Driven | Emerging markets | Innovation / Innovated | Statement of Work (SOW) | Business Plan |
| Data Mining | Demographic | BULLSHIT BINGO (free square) | Perspective | Big Picture |
| No-Brainer | Conversion | Collaborate / Collaboration | Focused | Revisit |
| Monoply | Off-line | One to one | Sticky-ness | Aggregate |
| Touch Base | Asset[s] | Robust | Circle Back | Portfolio |
| B2B | Automated | A-B Testing | Discovery | 30,000 foot view |
| Data Driven | Elephant in the room | BULLSHIT BINGO (free square) | Granular | Non-Traditional Management |
| Soup to nuts 24/7 | Omnichannel / Cross Channel | Web 2.0 / 3.0 | Flexibility | Top down |
| Reuse / Reusability | That being said / Having said that | Traction | First to market | Perspective |