| Scope | Double down | Initial Assessment | Go Live | Collaborate / Collaboration |
| Fault Tolerant | Action Item / Action It | Mission Critical | Resource[s] | Off-line |
| Experiences | Customer Facing | BULLSHIT BINGO (free square) | Turnkey | Performance |
| Paradigm | Dashboard | Challenge[s] | Goal[s] | Application Service Provider (ASP) |
| Legacy | Bottom up | Emerging markets | Drink the Kool-Aid | On the back end |
| Multitask[ing] | ETA | Scale | A-B Testing | Real-Time |
| Control Group | Seamless | Initial Assessment | Benefit analysis | Milestone |
| Search Engine Optimization | Ramp Up | BULLSHIT BINGO (free square) | Sustainable / Sustainability | At the end of the day |
| Capacity | Workflow | Off-line | Functionality | Market Window |
| Elevator pitch | Big Picture | Traction | Retention | Customer Relationship Management (CRM) |