| Real-Time | B2B | Bottom Line | Deep dive | Pushback |
| Go to market | Back to the drawing board | Emerging markets | Sales Driven | Critical Path / Issue |
| Knowledge Transfer | Raising the Bar | BULLSHIT BINGO (free square) | Vision statement | Revisit |
| Challenge[s] | Communication | Traction | Relevance | Perspective |
| Benchmark | Landing Page[s] | Customer Relationship Management (CRM) | Ownership | Fast Track |
| Workshop | Prototype | Fast Track | Vertical Market | Run it up the flagpole |
| Project | Technologies | Bottom up | Dynamic | Capacity |
| Robust | Buzz | BULLSHIT BINGO (free square) | Web 2.0 / 3.0 | Re-engagement |
| Low-Hanging Fruit | Eyeballs | Etched in Stone | Virtual / Virtualization | Exposure |
| Deep dive | Touch Base | Personalization | Engage | Discovery |