| Personalization | Milestone | Scope | First to market | Win-win |
| Service Oriented | B2B | Basically | Exposure | Conversation |
| Elephant in the room | Time to Market | BULLSHIT BINGO (free square) | Deep dive | Up-Sell |
| Drill Down | Deploy | Project | Proactive | Deliverable[s] |
| Business Plan | Vertical Market | Tasked | Statement of Work (SOW) | Streamline |
| Touchpoints | Ecosystem | Agnostic | Skill set(s) | Traction |
| Out of the [Box | Loop] | Market Window | Objectives | Followup | Convergent |
| Conversation | Dynamic | BULLSHIT BINGO (free square) | Double down | Secret sauce |
| Wow Factor | At the end of the day | Portfolio | Value | Best of Breed |
| Top Of The Game | 30,000 foot view | Back-end | Legacy | Empower[ment] |