| Win-win | Real-Time | Empower[ment] | Discovery | Workshop |
| Ball Park | Deadlines | Content Management | Goal[s] | Seamless |
| Pushback | That being said / Having said that | BULLSHIT BINGO (free square) | Facilitate | Backward Compatible |
| Best of Breed | Moving/Going Forward | Web 2.0 / 3.0 | Performance | Wow Factor |
| Prototype | Mind Share | Touch Base | Data Mining | Time to Market |
| Goal oriented | Quick win | No-Brainer | Aggregate | Portal |
| Asset[s] | Touchpoints | Hardball | Market Leader | Up to speed |
| Portfolio | Tailwind[s] | BULLSHIT BINGO (free square) | Viral | Vertical Market |
| Off-line | Ownership | Network[ing] | Leadership | Ramp Up |
| Targeted | Profit[ability] | Key Factor / Words | Success | That being said / Having said that |