| Monetize | Customer Centric | Optimization | Hardball | Circle the wagons |
| Project | Portal | Perspective | Low-Hanging Fruit | Google Juice |
| Leadership | Sustainable / Sustainability | BULLSHIT BINGO (free square) | Seamless | Due dilligence |
| Collaborate / Collaboration | Initial Assessment | Transformative | Lead The Field / Occupy The Field | Soup to nuts 24/7 |
| Discovery | Scenario[s] | Capacity | Measurement | Out Source |
| Cadence Call | Top Of The Game | Deep dive | Paradigm | Reinvigorate |
| Streamline | Due dilligence | Project | Data Mining | Experiences |
| Out Source | Compelling | BULLSHIT BINGO (free square) | Bandwidth | Partner |
| Heads up | Focused | Customer Centric | Targeted | Best of Breed |
| Flexibility | Service Oriented | Critical Path / Issue | Band-aid | Business Plan |