| Critical Path / Issue | Hardball | Downsize | Return on Investment (ROI) | Customer Facing |
| That being said / Having said that | Market Leader | Compelling | Viral | Game Plan |
| Transformative | Strategic | BULLSHIT BINGO (free square) | Cross Sell | Up to speed |
| Run it up the flagpole | Personalization | Deep dive | Off Site Meeting | B2B |
| Band-aid | Initial Assessment | Heavy lifting | Brand[ing] | Elevator pitch |
| Promotion | Braindump | Heads up | Relevance | Demographic |
| Seamless | Timeline(s) | Performance | Workflow | |
| Tasked | Deploy | BULLSHIT BINGO (free square) | Quick win | Profit[ability] |
| Think Outside the Box | Viral | Go Public | Measurement | Ownership |
| 30,000 foot view | Monoply | Upside | A-B Testing | Go to market |