| Think Outside the Box | Green | Herding Cats | Leadership | Sales Driven |
| Portfolio | Total Cost of Ownership (TCO) | Market Leader | Reactivation | Real-Time |
| Aggregate | Workflow | BULLSHIT BINGO (free square) | Capacity | High-Level |
| Search Engine Optimization | Go Live | Total Quality [or] Quality Driven | Viral | Strategic |
| Customer Facing | Go Public | Soup to nuts 24/7 | Measurement | Convergent |
| Statement of Work (SOW) | New Economy | Proactive | Success | Strategy |
| Application Service Provider (ASP) | Legacy | Reverse Engineer | Objectives | Wow Factor |
| No-Brainer | Critical Path / Issue | BULLSHIT BINGO (free square) | Promotion | Data Mining |
| Level Set | Scenario[s] | Issues | Demographic | Braindump |
| Skill set(s) | Goal[s] | In a Nutshell | Content Management | Perspective |