| Measurement | Time to Market | Eyeballs | Proactive | Go Live |
| Big Picture | Application Service Provider (ASP) | Granular | Prototype | Key Factor / Words |
| Scale | Statement of Work (SOW) | BULLSHIT BINGO (free square) | Cadence Call | Brain Storm / Mind Shower |
| Touch Base | Portfolio | Personalization | Off-line | Process |
| Customer Relationship Management (CRM) | Reach out | Demographic | Opportunity | Market Leader |
| Convergent | Success | Technologies | Transformative | Out Source |
| Prioritized | Drop the Ball | Fast Track | Downsize | Business Plan |
| Lead The Field / Occupy The Field | Cross Sell | BULLSHIT BINGO (free square) | Walk the Talk | Moving/Going Forward |
| Workshop | Aggregate | Prototype | Go to market | Team Building |
| Critical Path / Issue | Emerging markets | Vision statement | Scope | Statement of Work (SOW) |