| End to end | Tasked | Low-Hanging Fruit | Raising the Bar | Network[ing] |
| Prototype | One to one | Brand[ing] | Best of Breed | Green |
| Conversation | Intellectual Property | BULLSHIT BINGO (free square) | Top Of The Game | New Economy |
| Goal oriented | 30,000 foot view | Application Service Provider (ASP) | One Stop Shop | Heavy lifting |
| Reverse Engineer | Paradigm | Optimization | Drink the Kool-Aid | Out of the [Box | Loop] |
| Herding Cats | Skill set(s) | Revenue | Paradigm | E-tailers |
| Cost | Reinvent[ing] the wheel | Opportunity | Best Practice | Retention |
| Conversion | Raising the Bar | BULLSHIT BINGO (free square) | Target Audience | Market Window |
| Mission Critical | Business Plan | Success | Front Lines | Restructuring |
| Value | Benchmark | Run it up the flagpole | Convergent | Win-win |