| Business Opportunity | Popup | Critical Path / Issue | Grow | Solution(s) |
| Challenge[s] | Focused | Workflow | Leadership | Off Site Meeting |
| Key Factor / Words | One Stop Shop | BULLSHIT BINGO (free square) | Reach out | Objectives |
| Road map | Level Set | Skill set(s) | Non-Traditional Management | Success |
| Emerging markets | Engage | Off the Shelf | Due dilligence | Out Source |
| End to end | Synergy / Synergies | Service Oriented | Out of the [Box | Loop] | Application Service Provider (ASP) |
| Personalization | Phase | Target Audience | Brain Storm / Mind Shower | Measurement |
| Lead The Field / Occupy The Field | Growth | BULLSHIT BINGO (free square) | Big Picture | Multitask[ing] |
| Automated | Deliverable[s] | Scale | Capacity | Dynamic |
| Fault Tolerant | Reverse Engineer | Backward Compatible | Sustainable / Sustainability | Niche[s] |