| Sticky-ness | Segment | Revisit | High-Level | Solution(s) |
| Pushback | Process | Total Quality [or] Quality Driven | Monetize | Mind Share |
| Fault Tolerant | Team Player | BULLSHIT BINGO (free square) | Bandwidth | Deliverable[s] |
| Aggregate | Discovery | Ecosystem | Business Plan | Best Practice |
| Advantage | At the end of the day | Technologies | Followup | Level Playing Field |
| Drop the Ball | A-B Testing | Double down | Dashboard | Sales Driven |
| Brain Storm / Mind Shower | Off Site Meeting | Monoply | Total Cost of Ownership (TCO) | Relevance |
| E-tailers | Client Focus[ed] | BULLSHIT BINGO (free square) | Downsize | Quick win |
| Open Source | Streamline | Level Playing Field | Leverage | Lean In |
| Scope | Technologies | Customer Centric | Return on Investment (ROI) | Prototype |