| Policy[ies] | Lean In | A-B Testing | Team Player | Re-engagement |
| Market Window | Legacy | Fault Tolerant | Ball Park | Ramp Up |
| Out of the [Box | Loop] | First to market | BULLSHIT BINGO (free square) | Granular | Ownership |
| Perspective | Herding Cats | On the back end | New Economy | |
| Cross Sell | Front Lines | Moving/Going Forward | Knowledge Base | Exposure |
| Heavy lifting | Lean In | Client Focus[ed] | Utilize | Network[ing] |
| Tailwind[s] | Solution(s) | That being said / Having said that | Re-engagement | Optimization |
| Game Plan | Monetize | BULLSHIT BINGO (free square) | Time to Market | Reach out |
| Buzz | Deploy | Promotion | Go Public | Out Source |
| Eyeballs | Metrics | 30,000 foot view | Cutting Edge | Big Picture |