| E-tailers | Segment | Workflow | Raising the Bar | Core Competency / Core Competencies |
| Lean In | Action Item / Action It | Secret sauce | Elephant in the room | Soup to nuts 24/7 |
| Process | E-business | BULLSHIT BINGO (free square) | Up-Sell | Performance |
| Pipeline | Emerging markets | Quick win | Reinvigorate | Heavy lifting |
| Cross Sell | Ownership | End to end | Real-Time | Cutting Edge |
| Network[ing] | Flexibility | Service Oriented | In a Nutshell | Wow Factor |
| Initial Assessment | Real-Time | Tailwind[s] | Workshop | Process |
| Out of the [Box | Loop] | Perspective | BULLSHIT BINGO (free square) | Drink the Kool-Aid | Mind Share |
| Performance | Metadata | Legacy | Reswizzle | Bandwidth |
| Deliverable[s] | Growth | Personalization | Secret sauce | Monetize |