| Time to Market | Vision statement | Cutting Edge | Top down | Customer Service |
| Facilitate | Expectations | Off-line | Lean In | Perspective |
| Integration | Back-end | BULLSHIT BINGO (free square) | Deliverable[s] | Scale |
| Sales Driven | Business Opportunity | Retention | Total Quality [or] Quality Driven | Process |
| Front Lines | Workshop | Team Player | Strategic | Success |
| Revenue | Ownership | Knowledge Transfer | Off the Shelf | Monetize |
| Basically | Flexibility | Market Leader | Sustainable / Sustainability | Discovery |
| Popup | Empower[ment] | BULLSHIT BINGO (free square) | Web 2.0 / 3.0 | Best Practice |
| Grow | Deadlines | Proactive | Profit[ability] | New Economy |
| Tasked | Transformative | Compelling | Buzz | Vertical Market |