| Google Juice | Upside | That being said / Having said that | Off-line | Patent |
| Off Site Meeting | Connectivity | Scale | Drink the Kool-Aid | Reverse Engineer |
| Solution(s) | Service Oriented | BULLSHIT BINGO (free square) | Opportunity | Ownership |
| Total Cost of Ownership (TCO) | Best of Breed | Deep dive | Call to Action | Benchmark |
| Cadence Call | Issues | Action Item / Action It | Vertical Market | Customer Service |
| Gap Analysis | Google Juice | Red Flag | Customer Service | Brain Storm / Mind Shower |
| Sustainable / Sustainability | Walk the Talk | Capacity | Monetize | Band-aid |
| Conversation | Offline | BULLSHIT BINGO (free square) | Etched in Stone | Heads up |
| Vision statement | Game Plan | Granular | Big Picture | Mind Share |
| Search Engine Optimization | Reinvigorate | Ecosystem | Touch Base | Cutting Edge |