| Virtual / Virtualization | Opportunity | ETA | Control Group | Strategize |
| Leverage | Web 2.0 / 3.0 | Heads up | Personalization | Turnkey |
| Guidance | Critical Path / Issue | BULLSHIT BINGO (free square) | Gap Analysis | Functionality |
| Search Engine Optimization | Total Quality [or] Quality Driven | End to end | Raising the Bar | Issues |
| Workflow | Resource[s] | Segment | Streamline | Cross Sell |
| Cadence Call | Team Player | Conversation | Game Plan | New Economy |
| Customer Centric | Revenue | Advantage | Secret sauce | Transformative |
| Touch Base | Big Picture | BULLSHIT BINGO (free square) | Profit[ability] | First to market |
| Due dilligence | Up to speed | Back to the drawing board | Segment | Reverse Engineer |
| Followup | Tasked | Landing Page[s] | At the end of the day | Market Leader |