| Robust | Touch Base | New Economy | Off-line | Low-Hanging Fruit |
| Dynamic | Reactivation | Profit[ability] | Off the Shelf | Eyeballs |
| Popup | Differentiation | BULLSHIT BINGO (free square) | Vision statement | Metadata |
| Deadlines | Call to Action | Heads up | Deliverable[s] | Patent |
| Engage | Walk the Talk | Team Building | Retention | E-commerce |
| Level Playing Field | Target Audience | Sales Driven | Mind Share | Personalization |
| Search Engine Optimization | Traction | Pipeline | Granular | Goal oriented |
| Call to Action | Customer Centric | BULLSHIT BINGO (free square) | Re-engagement | Win-win |
| Band-aid | Benefit analysis | High-Level | Benchmark | In a Nutshell |
| Milestone | Synergy / Synergies | Conversion | Low-Hanging Fruit | Green |