| Sales Driven | Touchpoints | Bottom up | Hardball | That being said / Having said that |
| Circle the wagons | Segment | Critical Path / Issue | Bottom Line | Real-Time |
| Customer Facing | Process | BULLSHIT BINGO (free square) | Red Flag | Milestone |
| Level Playing Field | Customer Centric | Skill set(s) | Heads up | Engage |
| No-Brainer | Revisit | Portfolio | Reuse / Reusability | Initial Assessment |
| Proactive | Deadlines | Open Source | Strategic | Customer Centric |
| At the end of the day | Profit[ability] | Workshop | Engage | Green |
| Automated | Personalization | BULLSHIT BINGO (free square) | Data Mining | Market Leader |
| Promotion | In a Nutshell | Business Plan | Synergy / Synergies | Sustainable |
| Landing Page[s] | Cascade Graph | Portal | E-tailers | Phase |