| Band-aid | In a Nutshell | Exposure | Ownership | Circle Back |
| Eyeballs | Bandwidth | Back to the drawing board | Soup to nuts 24/7 | Leadership |
| Pipeline | Granular | BULLSHIT BINGO (free square) | Integration | Streamline |
| B2B | Total Cost of Ownership (TCO) | Engage | Off the Shelf | Business Plan |
| Total Quality [or] Quality Driven | Innovation / Innovated | Search Engine Optimization | Compelling | Vertical Market |
| Patent | Flexibility | Out of the [Box | Loop] | On the back end | Viral |
| Soup to nuts 24/7 | Deliverable[s] | Cascade Graph | Emerging markets | Critical Path / Issue |
| Milestone | Focused | BULLSHIT BINGO (free square) | Run it up the flagpole | Customer Relationship Management (CRM) |
| Segment | Key Factor / Words | Open Source | Best of Breed | Back-end |
| Dynamic | Competitive | E-business | Legacy | Bottom Line |