| E-commerce | Data Driven | New Economy | Heavy lifting | Engage |
| Application Service Provider (ASP) | Open Source | Off-line | Green | Turnkey |
| E-business | Double down | BULLSHIT BINGO (free square) | In a Nutshell | Win-win |
| Network[ing] | Quick win | Grow | Aggregate | Solution(s) |
| Differentiation | Leadership | Tasked | Fast Track | Action Item / Action It |
| Ecosystem | Dashboard | Relevance | Mind Share | Cadence Call |
| Network[ing] | Personalization | Run the Numbers | Tasked | Milestone |
| Differentiation | Brand[ing] | BULLSHIT BINGO (free square) | Walk the Talk | Prioritized |
| Paradigm | Segment | Competitive | Lead The Field / Occupy The Field | Profit[ability] |
| Deploy | 30,000 foot view | Metrics | Capacity | Deliverable[s] |