| Deadlines | Focused | Green | Optimization | Braindump |
| High-Level | Red Flag | Personalization | Demographic | Run it up the flagpole |
| Front Lines | Strategize | BULLSHIT BINGO (free square) | One Stop Shop | Metrics |
| Knowledge Base | Out of the [Box | Loop] | Customer Facing | Landing Page[s] | Portfolio |
| Sales Driven | Patent | Back to the drawing board | Reinvigorate | Agenda |
| Focused | Elephant in the room | Niche[s] | Engage | Heads up |
| Upside | Viral | Soup to nuts 24/7 | Collaborate / Collaboration | Asset[s] |
| Profit[ability] | Aggregate | BULLSHIT BINGO (free square) | Cross Sell | Elevator pitch |
| Pipeline | Differentiation | Partner | Front Lines | Double down |
| Call to Action | Scenario[s] | Team Building | End to end | Initial Assessment |