| Time to Market | Goal oriented | Negotiated | Bottom up | Run it up the flagpole |
| Sustainable | Measurement | Market Leader | Relevance | Legacy |
| Issues | Strategize | BULLSHIT BINGO (free square) | Phase | A-B Testing |
| Ramp Up | Transformative | Target Audience | Touch Base | Marketing / Promotional Collateral |
| Exposure | Robust | Run the Numbers | Resource[s] | Out Source |
| Red Flag | Action Item / Action It | Game Plan | Touchpoints | Gap Analysis |
| Mission Critical | Strategic | Cascade Graph | Communication | In a Nutshell |
| Cadence Call | Viral | BULLSHIT BINGO (free square) | Deadlines | Revisit |
| Off Site Meeting | Business Plan | Reactivation | A-B Testing | Market Window |
| On the back end | Go to market | Service Oriented | 30,000 foot view | Scale |