| Marketing / Promotional Collateral | Measurement | Patent | Workflow | Niche[s] |
| Milestone | Strategic | Critical Path / Issue | Advantage | Prioritized |
| Ecosystem | On The Same Page | BULLSHIT BINGO (free square) | Application Service Provider (ASP) | Connectivity |
| Market Leader | Go to market | Front Lines | Target Audience | Negotiated |
| Run the Numbers | Dynamic | Monoply | Non-Traditional Management | Run it up the flagpole |
| Experiences | Open Source | Lead The Field / Occupy The Field | Fast Track | Quick win |
| Burn rate | Revenue | Patent | Workshop | User Friendly |
| Landing Page[s] | Followup | BULLSHIT BINGO (free square) | Real-Time | Secret sauce |
| First to market | Brain Storm / Mind Shower | Customer Facing | Connectivity | Growth |
| Drink the Kool-Aid | Reinvent[ing] the wheel | Demographic | Asset[s] | Scope |