| Quick win | Call to Action | Flexibility | Transformative | Growth |
| On The Same Page | Differentiation | Proactive | Emerging markets | Demographic |
| Streamline | BULLSHIT BINGO (free square) | Hardball | Followup | |
| Initial Assessment | Negotiated | Best of Breed | Synergy / Synergies | Prototype |
| Reverse Engineer | Win-win | Retention | On Board | Customer Relationship Management (CRM) |
| Omnichannel / Cross Channel | Heads up | Legacy | Content Management | Elephant in the room |
| Issues | E-business | Facilitate | Front Lines | Technologies |
| Center of Excellence | Lean In | BULLSHIT BINGO (free square) | Experiences | Run it up the flagpole |
| Statement of Work (SOW) | Ownership | Re-engagement | User Friendly | Time to Market |
| Drink the Kool-Aid | Off Site Meeting | Market Window | Turnkey | Win-win |