| Customer Oriented | Goal[s] | Laser-focused | Challenge[s] | Elephant in the room |
| One to one | Multitask[ing] | Streamline | Metrics | Leadership |
| Process | Seamless | BULLSHIT BINGO (free square) | Tasked | Lean In |
| Cascade Graph | Application Service Provider (ASP) | Profit[ability] | Deliverable[s] | Market Leader |
| Quick win | B2B | Technologies | Customer Relationship Management (CRM) | User Friendly |
| Issues | Mindset | Value | Automated | Reuse / Reusability |
| Goal[s] | Deliverable[s] | Collaborate / Collaboration | Reactivation | Double down |
| Measurement | Niche[s] | BULLSHIT BINGO (free square) | Portfolio | Back-end |
| First to market | Moving/Going Forward | Convergent | Best of Breed | Game Plan |
| Scale | Deep dive | At the end of the day | Timeline(s) | Hardball |