| Landing Page[s] | Sales Driven | Customer Oriented | Demographic | Policy[ies] |
| Paradigm | Bottom up | Offline | Quick win | Drop the Ball |
| Viral | Due dilligence | BULLSHIT BINGO (free square) | ETA | Critical Path / Issue |
| Goal[s] | Guidance | Compelling | Out Source | Team Player |
| Opportunity | Synergy / Synergies | Heavy lifting | Network[ing] | Run the Numbers |
| Differentiation | Sales Driven | Communication | Prioritized | |
| Circle Back | Customer Centric | One Stop Shop | Application Service Provider (ASP) | Touch Base |
| Customer Relationship Management (CRM) | Time to Market | BULLSHIT BINGO (free square) | Call to Action | Success |
| Customer Facing | Policy[ies] | Virtual / Virtualization | Agnostic | Experiences |
| Data Mining | Focused | ETA | Scope | Moving/Going Forward |