| Lead The Field / Occupy The Field | Think Outside the Box | Fast Track | Process | Phase |
| Sustainable | Circle the wagons | Downsize | Go to market | High-Level |
| Sticky-ness | One Stop Shop | BULLSHIT BINGO (free square) | Reach out | Return on Investment (ROI) |
| Elevator pitch | Communication | Targeted | Monoply | Customer Relationship Management (CRM) |
| Up to speed | Granular | Core Competency / Core Competencies | Game Plan | First to market |
| Game Plan | Agnostic | Portal | Customer Relationship Management (CRM) | Heavy lifting |
| Portfolio | Quick win | Knowledge Transfer | New Economy | Tailwind[s] |
| Bandwidth | Promotion | BULLSHIT BINGO (free square) | Emerging markets | Up to speed |
| Conversation | Raising the Bar | In a Nutshell | Sustainable / Sustainability | End to end |
| Automated | Solution(s) | Moving/Going Forward | Scenario[s] | Exposure |