| End to end | Prototype | Critical Path / Issue | Basically | Team Player |
| Cadence Call | One to one | Empower[ment] | Milestone | Skill set(s) |
| Deploy | Wow Factor | BULLSHIT BINGO (free square) | Deadlines | Engage |
| Go Public | User Friendly | Open Source | Scale | Go to market |
| Best of Breed | Prioritized | Target Audience | Raising the Bar | Mindset |
| Vision statement | Road map | Bandwidth | Top Of The Game | Backward Compatible |
| Herding Cats | Google Juice | Legacy | Value | Diversity |
| Advantage | Center of Excellence | BULLSHIT BINGO (free square) | Lead The Field / Occupy The Field | Strategic |
| Growth | Gap Analysis | Off-line | Retention | Grow |
| Portal | Sales Driven | Connectivity | Eyeballs | Leverage |