| Red Flag | E-tailers | Leadership | Expectations | Sustainable |
| Sticky-ness | Engage | Business Plan | Re-engagement | Utilize |
| Network[ing] | Ecosystem | BULLSHIT BINGO (free square) | E-commerce | A-B Testing |
| Functionality | Goal oriented | Time to Market | Walk the Talk | Client Focus[ed] |
| Game Plan | Growth | Transformative | Reverse Engineer |
| Asset[s] | Deliverable[s] | Re-engagement | Drop the Ball | Virtual / Virtualization |
| No-Brainer | Reach out | Offline | Ball Park | Elephant in the room |
| Core Competency / Core Competencies | BULLSHIT BINGO (free square) | Reconfigure | Resource[s] | |
| Acquisition | Competitive | First to market | Monoply | Raising the Bar |
| Landing Page[s] | Dynamic | Secret sauce | Herding Cats | Off-line |