| Fault Tolerant | Drop the Ball | Data Driven | Ball Park | Opportunity |
| Virtual / Virtualization | Dynamic | Control Group | Profit[ability] | Walk the Talk |
| Open Source | Soup to nuts 24/7 | BULLSHIT BINGO (free square) | Scale | Quick win |
| Ecosystem | Buzz | Vision statement | Moving/Going Forward | Differentiation |
| Key Factor / Words | Mission Critical | Competitive | Omnichannel / Cross Channel | Market Window |
| Cadence Call | Moving/Going Forward | Workflow | Revisit | Wow Factor |
| Bandwidth | Knowledge Base | Collaborate / Collaboration | Control Group | Issues |
| Time to Market | Raising the Bar | BULLSHIT BINGO (free square) | Reverse Engineer | Prototype |
| Critical Path / Issue | Benefit analysis | Proactive | ETA | Soup to nuts 24/7 |
| Ramp Up | Back to the drawing board | Touchpoints | Customer Service |