| Resource[s] | Up to speed | Competitive | Granular | First to market |
| Out of the [Box | Loop] | Measurement | Flexibility | Elephant in the room | Non-Traditional Management |
| Key Factor / Words | Segment | BULLSHIT BINGO (free square) | Bottom up | Targeted |
| Buzz | Negotiated | Ramp Up | Bottom Line | Strategic |
| Customer Relationship Management (CRM) | Innovation / Innovated | Run it up the flagpole | Expectations | Omnichannel / Cross Channel |
| Objectives | Elevator pitch | Guidance | Monetize | Challenge[s] |
| Retention | Measurement | Non-Traditional Management | Low-Hanging Fruit | Off the Shelf |
| Top down | Business Opportunity | BULLSHIT BINGO (free square) | Mind Share | Touchpoints |
| Cross Sell | New Economy | Revenue | Action Item / Action It | Vision statement |
| Cascade Graph | Expectations | Promotion | Center of Excellence | Relevance |