| Convergent | Conversion | Lead The Field / Occupy The Field | Monoply | Statement of Work (SOW) |
| Solution(s) | Service Oriented | One Stop Shop | Ramp Up | Reinvent[ing] the wheel |
| Issues | Granular | BULLSHIT BINGO (free square) | Measurement | Segment |
| Negotiated | Multitask[ing] | Deadlines | Flexibility | Heavy lifting |
| Legacy | Reswizzle | That being said / Having said that | Gap Analysis | Policy[ies] |
| Engage | Upside | Walk the Talk | Green | Target Audience |
| Backward Compatible | Streamline | Niche[s] | Perspective | Google Juice |
| Service Oriented | Re-engagement | BULLSHIT BINGO (free square) | Customer Service | Team Building |
| Differentiation | Up to speed | Ownership | Relevance | Web 2.0 / 3.0 |
| Demographic | Goal[s] | Double down | Go Live | Skill set(s) |