| Impact[ful] | Acquisition | Google Juice | Statement of Work (SOW) | Communication |
| Ramp Up | Tailwind[s] | Challenge[s] | Drop the Ball | Circle the wagons |
| Customer Oriented | Burn rate | BULLSHIT BINGO (free square) | Application Service Provider (ASP) | Mindset |
| First to market | Return on Investment (ROI) | Turnkey | Timeline(s) | Bottom Line |
| Hardball | Goal oriented | Engage | Retention | Reuse / Reusability |
| First to market | Conversation | Milestone | B2B | Pushback |
| Go Public | Team Building | Reuse / Reusability | Value | Benefit analysis |
| Paradigm | Dashboard | BULLSHIT BINGO (free square) | Compelling | Dynamic |
| Statement of Work (SOW) | Go to market | Real-Time | Off-line | Focused |
| Search Engine Optimization | Integration | Robust | Prototype | Deliverable[s] |