| Leverage | Strategy | Timeline(s) | Heads up | Impact[ful] |
| Elephant in the room | Business Plan | A-B Testing | Integration | Policy[ies] |
| Time to Market | Aggregate | BULLSHIT BINGO (free square) | Go Public | E-business |
| Popup | Scenario[s] | Deliverable[s] | Etched in Stone | Sticky-ness |
| Workshop | Reactivation | Non-Traditional Management | Acquisition | Walk the Talk |
| Milestone | Real-Time | Service Oriented | Soup to nuts 24/7 | Go Live |
| Scope | E-commerce | Eyeballs | Elevator pitch | Portfolio |
| E-tailers | Run it up the flagpole | BULLSHIT BINGO (free square) | Team Building | Drill Down |
| Functionality | Benchmark | Expectations | Convergent | Followup |
| Metrics | Traction | Up-Sell | Measurement | 30,000 foot view |