| Success | Upside | Sticky-ness | Focused | Moving/Going Forward |
| Call to Action | Process | Heads up | Revenue | Road map |
| Partner | Reswizzle | BULLSHIT BINGO (free square) | Elephant in the room | High-Level |
| Multitask[ing] | On The Same Page | Back-end | Deadlines | Diversity |
| Reactivation | Automated | Portfolio | Best of Breed | Data Driven |
| Reach out | Out Source | Intellectual Property | Total Cost of Ownership (TCO) | Time to Market |
| Prototype | Segment | End to end | Network[ing] | Metadata |
| Heads up | Expectations | BULLSHIT BINGO (free square) | Vision statement | Dynamic |
| Red Flag | Guidance | Customer Facing | Revenue | Dashboard |
| Total Quality [or] Quality Driven | Success | Target Audience | Sustainable | Level Playing Field |