| Go Live | Target Audience | Prioritized | Leverage | Deliverable[s] |
| Ecosystem | Gap Analysis | Basically | Content Management | Raising the Bar |
| Touchpoints | Process | BULLSHIT BINGO (free square) | Paradigm | Connectivity |
| Transformative | Mission Critical | Elevator pitch | Negotiated | Real-Time |
| Focused | Downsize | Differentiation | Google Juice | Monoply |
| Offline | Ecosystem | Restructuring | Heads up | User Friendly |
| Cadence Call | Ramp Up | Turnkey | Conversation | Diversity |
| Functionality | Go Live | BULLSHIT BINGO (free square) | Back-end | Scale |
| Re-engagement | Off Site Meeting | Deep dive | Herding Cats | Customer Oriented |
| Challenge[s] | First to market | Scope | Innovation / Innovated | Portal |