| On Board | Open Source | Application Service Provider (ASP) | Discovery | Ramp Up |
| Key Factor / Words | Sticky-ness | E-commerce | Elephant in the room | Virtual / Virtualization |
| New Economy | Scale | BULLSHIT BINGO (free square) | End to end | Scope |
| B2B | Omnichannel / Cross Channel | Reach out | Agnostic | Dashboard |
| Raising the Bar | Content Management | Reuse / Reusability | First to market | Marketing / Promotional Collateral |
| Up to speed | Re-engagement | Basically | Client Focus[ed] | Mission Critical |
| Traction | Dashboard | Off-line | Tasked | Ramp Up |
| Backward Compatible | Monoply | BULLSHIT BINGO (free square) | Control Group | Conversation |
| Sticky-ness | Innovation / Innovated | Streamline | Network[ing] | Moving/Going Forward |
| Virtual / Virtualization | Partner | Sustainable | Dynamic | Skill set(s) |