| Targeted | Backward Compatible | Up to speed | Convergent | Eyeballs |
| Issues | Compelling | Marketing / Promotional Collateral | Reactivation | Wow Factor |
| Popup | Scale | BULLSHIT BINGO (free square) | Target Audience | Off-line |
| Level Set | New Economy | On the back end | Touchpoints | |
| Skill set(s) | Ownership | Seamless | Customer Facing | Discovery |
| Issues | Back to the drawing board | Market Window | Level Playing Field | Scenario[s] |
| Fault Tolerant | Niche[s] | Soup to nuts 24/7 | Traction | Seamless |
| Application Service Provider (ASP) | Performance | BULLSHIT BINGO (free square) | Raising the Bar | Multitask[ing] |
| One Stop Shop | Guidance | Focused | Elevator pitch | Band-aid |
| Customer Centric | Low-Hanging Fruit | Open Source | Flexibility | Best of Breed |