| Project | Robust | Initial Assessment | Reactivation | Pushback |
| Strategy | Center of Excellence | Band-aid | Competitive | Prototype |
| Application Service Provider (ASP) | Up-Sell | BULLSHIT BINGO (free square) | Lead The Field / Occupy The Field | Prioritized |
| Restructuring | Pipeline | Multitask[ing] | Braindump | Back to the drawing board |
| Partner | Popup | Sustainable / Sustainability | Offline |
| Transformative | Leadership | Google Juice | Real-Time | Go Public |
| Relevance | Prototype | Call to Action | Elevator pitch | Circle the wagons |
| Secret sauce | Customer Facing | BULLSHIT BINGO (free square) | Front Lines | Wow Factor |
| Tasked | Basically | Mission Critical | Pushback | Solution(s) |
| Retention | Due dilligence | Reuse / Reusability | Touchpoints | Diversity |