| Flexibility | Focused | Objectives | Process | B2B |
| Brand[ing] | Front Lines | Conversation | Performance | Sustainable / Sustainability |
| Tailwind[s] | Up to speed | BULLSHIT BINGO (free square) | Intellectual Property | Laser-focused |
| Off-line | Action Item / Action It | Facilitate | Win-win | Project |
| Prioritized | Herding Cats | Dashboard | Touchpoints | Initial Assessment |
| Cascade Graph | Up to speed | Automated | Laser-focused | New Economy |
| Resource[s] | Goal oriented | Ecosystem | Return on Investment (ROI) | Quick win |
| Content Management | Expectations | BULLSHIT BINGO (free square) | Team Building | Vision statement |
| Mission Critical | Data Driven | Off the Shelf | Level Playing Field | Web 2.0 / 3.0 |
| Viral | Gap Analysis | Collaborate / Collaboration | Policy[ies] | Ownership |