| Reactivation | Goal[s] | Personalization | Turnkey | Success |
| Dynamic | Off the Shelf | Team Building | Elephant in the room | |
| Cost | Objectives | BULLSHIT BINGO (free square) | Initial Assessment | Network[ing] |
| Communication | Streamline | Granular | Asset[s] | Customer Service |
| Target Audience | Service Oriented | Data Driven | Omnichannel / Cross Channel | Knowledge Transfer |
| ETA | Initial Assessment | Drink the Kool-Aid | Best of Breed | Knowledge Transfer |
| Team Building | Sticky-ness | Road map | Paradigm | Up-Sell |
| Convergent | Process | BULLSHIT BINGO (free square) | Lead The Field / Occupy The Field | Etched in Stone |
| A-B Testing | Benefit analysis | Diversity | Skill set(s) | Win-win |
| At the end of the day | Open Source | Business Plan | Elevator pitch | Automated |