| Grow | Prototype | Walk the Talk | Performance | Fast Track |
| Best of Breed | E-commerce | Ball Park | Optimization | Upside |
| Customer Centric | Google Juice | BULLSHIT BINGO (free square) | Go Public | Deadlines |
| Vision statement | Facilitate | Timeline(s) | Empower[ment] | Sustainable |
| 30,000 foot view | Time to Market | At the end of the day | Ecosystem | Dynamic |
| Hardball | Circle Back | Up to speed | A-B Testing | Customer Service |
| Reverse Engineer | Customer Centric | Metadata | Strategic | |
| Due dilligence | Differentiation | BULLSHIT BINGO (free square) | Service Oriented | Google Juice |
| ETA | Profit[ability] | Out of the [Box | Loop] | Monoply | Diversity |
| Benchmark | One Stop Shop | Pushback | Tailwind[s] | Experiences |