| Offline | Automated | Diversity | Touch Base | Benchmark |
| Proactive | One to one | One Stop Shop | Performance | Empower[ment] |
| Reverse Engineer | Convergent | BULLSHIT BINGO (free square) | Metadata | Initial Assessment |
| Business Plan | Real-Time | High-Level | Intellectual Property | Market Leader |
| Run the Numbers | Go to market | Burn rate | Due dilligence | Compelling |
| Reuse / Reusability | Popup | Retention | Initial Assessment | Back-end |
| Cross Sell | ETA | Critical Path / Issue | Market Leader | E-tailers |
| Moving/Going Forward | Hardball | BULLSHIT BINGO (free square) | Touch Base | New Economy |
| Scope | E-commerce | Acquisition | Application Service Provider (ASP) | Leverage |
| Capacity | Control Group | Relevance | Etched in Stone | E-business |