| Run the Numbers | Sales Driven | Capacity | Sustainable / Sustainability | Basically |
| Sticky-ness | Tasked | Level Playing Field | Reactivation | Reuse / Reusability |
| Non-Traditional Management | Open Source | BULLSHIT BINGO (free square) | Target Audience | Go to market |
| Knowledge Transfer | Dashboard | Leadership | Engage | Fault Tolerant |
| Heads up | Negotiated | Moving/Going Forward | Control Group | Off-line |
| First to market | Back to the drawing board | Real-Time | Off-line | Workflow |
| Bottom up | Ecosystem | At the end of the day | Best Practice | Niche[s] |
| User Friendly | Level Set | BULLSHIT BINGO (free square) | Sticky-ness | Target Audience |
| Win-win | Burn rate | Technologies | Robust | Walk the Talk |
| Timeline(s) | Turnkey | Up-Sell | Scenario[s] | Control Group |