| Total Cost of Ownership (TCO) | Statement of Work (SOW) | Sustainable / Sustainability | Virtual / Virtualization | Facilitate |
| Goal[s] | Buzz | Exposure | Conversation | Intellectual Property |
| Omnichannel / Cross Channel | Legacy | BULLSHIT BINGO (free square) | Knowledge Transfer | Solution(s) |
| Goal oriented | Search Engine Optimization | Due dilligence | Traction | Guidance |
| Multitask[ing] | Targeted | Initial Assessment | Back to the drawing board | Marketing / Promotional Collateral |
| Elephant in the room | Run the Numbers | Aggregate | Dynamic | Connectivity |
| Mission Critical | Convergent | Scenario[s] | Monetize | |
| Web 2.0 / 3.0 | Objectives | BULLSHIT BINGO (free square) | Relevance | One Stop Shop |
| Scale | Leadership | Automated | Restructuring | Patent |
| Opportunity | Mindset | First to market | Viral | Emerging markets |