| Off-line | Elephant in the room | Success | Network[ing] | Circle Back |
| Sticky-ness | Secret sauce | Resource[s] | Deliverable[s] | Agnostic |
| Expectations | Agenda | BULLSHIT BINGO (free square) | Convergent | Core Competency / Core Competencies |
| Perspective | Exposure | Objectives | Off the Shelf | Grow |
| Ramp Up | Seamless | Reactivation | Touch Base | Team Building |
| No-Brainer | Flexibility | Reswizzle | Technologies | Lean In |
| Web 2.0 / 3.0 | Band-aid | Think Outside the Box | Landing Page[s] | Dashboard |
| Monetize | Project | BULLSHIT BINGO (free square) | Bottom Line | Win-win |
| Reinvent[ing] the wheel | Optimization | Automated | Touchpoints | Granular |
| Metrics | Targeted | Best Practice | Deadlines | Deep dive |