| Team Building | Brain Storm / Mind Shower | Knowledge Base | Segment | Customer Relationship Management (CRM) |
| Profit[ability] | Ownership | Guidance | Optimization | Google Juice |
| Workshop | User Friendly | BULLSHIT BINGO (free square) | Ramp Up | Goal oriented |
| B2B | Level Playing Field | Mindset | Win-win | |
| Reactivation | Conversion | Revisit | Transformative | Business Opportunity |
| Reactivation | Asset[s] | Mission Critical | Challenge[s] | Knowledge Transfer |
| Goal oriented | Win-win | Competitive | Perspective | Workflow |
| Agnostic | Prioritized | BULLSHIT BINGO (free square) | Raising the Bar | Green |
| Statement of Work (SOW) | Timeline(s) | Search Engine Optimization | Omnichannel / Cross Channel | Sticky-ness |
| Time to Market | Pipeline | Synergy / Synergies | Core Competency / Core Competencies | Total Quality [or] Quality Driven |