| Deep dive | Tasked | Personalization | Up to speed | Discovery |
| On the back end | Agenda | Call to Action | Touch Base | Reuse / Reusability |
| E-commerce | BULLSHIT BINGO (free square) | Aggregate | Workshop | |
| Fault Tolerant | Emerging markets | Statement of Work (SOW) | Utilize | Data Driven |
| Optimization | Conversation | 30,000 foot view | Grow | Out Source |
| Top Of The Game | On the back end | A-B Testing | Data Driven | Network[ing] |
| Policy[ies] | Mind Share | Strategize | Benchmark | Bandwidth |
| Upside | Resource[s] | BULLSHIT BINGO (free square) | Think Outside the Box | ETA |
| Optimization | Demographic | Customer Service | Technologies | Guidance |
| Traction | Heavy lifting | Patent | Collaborate / Collaboration | Profit[ability] |