| Braindump | Off the Shelf | Cutting Edge | Process | High-Level |
| Paradigm | Fast Track | Promotion | Go to market | Cadence Call |
| Impact[ful] | Strategic | BULLSHIT BINGO (free square) | Market Leader | Discovery |
| Scope | Hardball | Back-end | Open Source | Asset[s] |
| Customer Relationship Management (CRM) | Deliverable[s] | Bottom Line | Metadata | Soup to nuts 24/7 |
| Customer Centric | Soup to nuts 24/7 | Strategize | Traction | Cross Sell |
| Mind Share | Robust | Emerging markets | Low-Hanging Fruit | Proactive |
| Targeted | Scale | BULLSHIT BINGO (free square) | Elephant in the room | Go to market |
| Revisit | Growth | Sustainable / Sustainability | Project | Return on Investment (ROI) |
| Deploy | Pipeline | Drop the Ball | Drill Down | Total Cost of Ownership (TCO) |