| Game Plan | Etched in Stone | Circle Back | Demographic | One Stop Shop |
| Restructuring | Reinvigorate | Benchmark | Guidance | Convergent |
| Turnkey | Targeted | BULLSHIT BINGO (free square) | Best Practice | ETA |
| Deep dive | Moving/Going Forward | First to market | Quick win | Technologies |
| E-tailers | Up to speed | Synergy / Synergies | Dynamic | Focused |
| Service Oriented | Virtual / Virtualization | Performance | Business Plan | Skill set(s) |
| Pipeline | Cadence Call | Moving/Going Forward | B2B | Reach out |
| Growth | Goal[s] | BULLSHIT BINGO (free square) | Control Group | Workshop |
| Level Set | Vertical Market | Content Management | Landing Page[s] | Best of Breed |
| Gap Analysis | Customer Facing | Drill Down | Mission Critical | Cutting Edge |