| Grow | Raising the Bar | Initial Assessment | End to end | Targeted |
| Utilize | Bandwidth | Back to the drawing board | Acquisition | Convergent |
| Partner | Retention | BULLSHIT BINGO (free square) | Data Mining | A-B Testing |
| Intellectual Property | Goal[s] | Conversion | Burn rate | |
| Facilitate | Paradigm | Portal | Non-Traditional Management | Time to Market |
| Reinvent[ing] the wheel | Gap Analysis | Center of Excellence | Run it up the flagpole | New Economy |
| Dashboard | Scenario[s] | Drop the Ball | On the back end | Scale |
| Etched in Stone | Low-Hanging Fruit | BULLSHIT BINGO (free square) | Milestone | Wow Factor |
| Customer Centric | Agenda | Tasked | Braindump | Call to Action |
| Content Management | Promotion | Revisit | Elevator pitch | Market Leader |