| Business Opportunity | 30,000 foot view | Patent | No-Brainer | Wow Factor |
| Differentiation | Process | Deploy | Total Cost of Ownership (TCO) | Deadlines |
| Cadence Call | Return on Investment (ROI) | BULLSHIT BINGO (free square) | New Economy | Big Picture |
| Reinvent[ing] the wheel | Laser-focused | Metadata | Landing Page[s] | Pushback |
| Network[ing] | Client Focus[ed] | Customer Facing | Policy[ies] | Synergy / Synergies |
| Viral | Return on Investment (ROI) | Top Of The Game | Heads up | Customer Centric |
| Customer Facing | Promotion | Initial Assessment | Customer Oriented | Flexibility |
| Market Window | Burn rate | BULLSHIT BINGO (free square) | Drop the Ball | Road map |
| Segment | Traction | Due dilligence | In a Nutshell | Time to Market |
| A-B Testing | Success | Prioritized | Cost | Streamline |