| Cost | Strategize | Target Audience | Customer Centric | At the end of the day |
| Value | Buzz | Braindump | Marketing / Promotional Collateral | Bottom Line |
| Asset[s] | Lead The Field / Occupy The Field | BULLSHIT BINGO (free square) | Re-engagement | Ownership |
| New Economy | Deadlines | E-commerce | Bottom up | Road map |
| Win-win | Milestone | Objectives | Collaborate / Collaboration | Cadence Call |
| Key Factor / Words | Facilitate | Front Lines | Benefit analysis | Viral |
| Time to Market | Conversation | Targeted | On The Same Page | Reinvigorate |
| Reinvent[ing] the wheel | Vision statement | BULLSHIT BINGO (free square) | Ecosystem | Optimization |
| Automated | Tailwind[s] | Green | Retention | Elephant in the room |
| Asset[s] | Knowledge Transfer | Moving/Going Forward | Leverage | Target Audience |