| E-tailers | Search Engine Optimization | Portal | Total Quality [or] Quality Driven | Personalization |
| Reswizzle | Level Set | Experiences | Back-end | Technologies |
| Level Playing Field | Agnostic | BULLSHIT BINGO (free square) | Timeline(s) | Customer Relationship Management (CRM) |
| Data Mining | Statement of Work (SOW) | Secret sauce | Robust | Perspective |
| Diversity | Differentiation | Scope | Offline | Touchpoints |
| Popup | Demographic | At the end of the day | Search Engine Optimization | Segment |
| Compelling | Core Competency / Core Competencies | Re-engagement | Process | Offline |
| Ownership | Optimization | BULLSHIT BINGO (free square) | Action Item / Action It | Off-line |
| Opportunity | Go Public | Empower[ment] | Walk the Talk | Emerging markets |
| Strategy | Focused | Moving/Going Forward | Basically | Front Lines |