| Bottom up | Elephant in the room | Revisit | Benefit analysis | Open Source |
| Vertical Market | Level Playing Field | Return on Investment (ROI) | On The Same Page | Circle Back |
| Fast Track | End to end | BULLSHIT BINGO (free square) | Knowledge Transfer | Leverage |
| Conversation | Non-Traditional Management | Conversion | Customer Relationship Management (CRM) | Braindump |
| Agenda | Deploy | Milestone | New Economy | Business Plan |
| Eyeballs | Call to Action | Secret sauce | Acquisition | Measurement |
| Quick win | Reconfigure | Vertical Market | Project | Collaborate / Collaboration |
| Strategic | Phase | BULLSHIT BINGO (free square) | Differentiation | Front Lines |
| Prioritized | Touch Base | Fault Tolerant | Intellectual Property | Ball Park |
| Sustainable | Hardball | Double down | Granular | Key Factor / Words |