| Diversity | Mission Critical | Process | Facilitate | E-business |
| E-tailers | Initial Assessment | Team Player | Pipeline | Challenge[s] |
| On the back end | Top Of The Game | BULLSHIT BINGO (free square) | Monetize | Partner |
| Drop the Ball | Road map | Issues | Emerging markets | Cadence Call |
| Bottom up | New Economy | Performance | Promotion | Portfolio |
| Mindset | Transformative | Project | Niche[s] | Integration |
| User Friendly | Laser-focused | Connectivity | Conversation | Hardball |
| Functionality | Market Leader | BULLSHIT BINGO (free square) | Out Source | |
| Vision statement | Targeted | Cross Sell | Flexibility | Dynamic |
| Out of the [Box | Loop] | On The Same Page | Performance | Multitask[ing] | Top down |