| Return on Investment (ROI) | Reswizzle | Expectations | Offline | Reinvigorate |
| Reuse / Reusability | Process | Game Plan | Acquisition | Touchpoints |
| Back-end | Utilize | BULLSHIT BINGO (free square) | Automated | Demographic |
| Issues | Network[ing] | Collaborate / Collaboration | Portal | E-commerce |
| Skill set(s) | On The Same Page | Goal oriented | Ramp Up | Marketing / Promotional Collateral |
| Workshop | Back-end | Partner | Innovation / Innovated | Bottom up |
| Application Service Provider (ASP) | Customer Centric | Objectives | Leadership | Monoply |
| Integration | Profit[ability] | BULLSHIT BINGO (free square) | On Board | Core Competency / Core Competencies |
| On The Same Page | Popup | Value | Facilitate | That being said / Having said that |
| Buzz | Ramp Up | Viral | Control Group | Portfolio |