| Go to market | Content Management | Restructuring | Customer Relationship Management (CRM) | Pushback |
| Data Driven | On The Same Page | E-tailers | Exposure | Basically |
| Process | Off-line | BULLSHIT BINGO (free square) | Capacity | Retention |
| Robust | Conversation | Cost | Tasked | Downsize |
| Goal oriented | Strategize | Metrics | Connectivity | Ecosystem |
| Quick win | Top Of The Game | Moving/Going Forward | Backward Compatible | Guidance |
| Opportunity | Negotiated | Total Quality [or] Quality Driven | Off Site Meeting | Phase |
| On The Same Page | Total Cost of Ownership (TCO) | BULLSHIT BINGO (free square) | Gap Analysis | Cross Sell |
| Mind Share | Game Plan | Soup to nuts 24/7 | Reuse / Reusability | Return on Investment (ROI) |
| Red Flag | Wow Factor | Streamline | Data Mining | Top down |