| Elephant in the room | Turnkey | Impact[ful] | Goal oriented | Go Live |
| Customer Relationship Management (CRM) | Relevance | Perspective | Opportunity | Discovery |
| Leadership | 30,000 foot view | BULLSHIT BINGO (free square) | Herding Cats | Market Window |
| Game Plan | One to one | Communication | Back-end | Measurement |
| Monoply | Project | Reinvent[ing] the wheel | Connectivity | Front Lines |
| Back to the drawing board | Agenda | Green | Search Engine Optimization | Circle the wagons |
| E-business | Workflow | Exposure | Experiences | Scenario[s] |
| Content Management | Portal | BULLSHIT BINGO (free square) | Target Audience | Level Playing Field |
| Fast Track | Critical Path / Issue | Basically | Multitask[ing] | Functionality |
| 30,000 foot view | Circle Back | E-commerce | Automated | Team Player |