| Experiences | Team Building | Fault Tolerant | Streamline | Out Source |
| Traction | Ecosystem | Soup to nuts 24/7 | Vertical Market | Prototype |
| Bottom Line | Reswizzle | BULLSHIT BINGO (free square) | Skill set(s) | Level Playing Field |
| One Stop Shop | Downsize | Level Set | Open Source | Go Live |
| Optimization | Reuse / Reusability | Perspective | Search Engine Optimization | Buzz |
| Scenario[s] | Knowledge Base | Up-Sell | One to one | Tailwind[s] |
| Benchmark | Hardball | Policy[ies] | Total Cost of Ownership (TCO) | Reinvigorate |
| That being said / Having said that | E-business | BULLSHIT BINGO (free square) | No-Brainer | Expectations |
| Ramp Up | Portal | Fault Tolerant | Reach out | Drop the Ball |
| Up to speed | Metadata | Eyeballs | Real-Time | Bottom Line |