| Negotiated | Lead The Field / Occupy The Field | Portfolio | Control Group | Gap Analysis |
| Goal[s] | Out of the [Box | Loop] | Emerging markets | Drill Down | Milestone |
| 30,000 foot view | Team Player | BULLSHIT BINGO (free square) | Upside | Monetize |
| Acquisition | Diversity | Mindset | Optimization | Cross Sell |
| Application Service Provider (ASP) | Resource[s] | Total Quality [or] Quality Driven | Service Oriented | Turnkey |
| Drop the Ball | Top down | Secret sauce | Personalization | Monoply |
| Facilitate | Focused | Agenda | Sales Driven | Total Cost of Ownership (TCO) |
| Soup to nuts 24/7 | Downsize | BULLSHIT BINGO (free square) | Touch Base | Drill Down |
| Differentiation | Retention | Road map | Elephant in the room | Team Building |
| Connectivity | Low-Hanging Fruit | Offline | Bottom up | Policy[ies] |