| Personalization | Pushback | Differentiation | Best Practice | Brain Storm / Mind Shower |
| That being said / Having said that | Downsize | Profit[ability] | Braindump | Emerging markets |
| Strategy | Diversity | BULLSHIT BINGO (free square) | Phase | Prioritized |
| Acquisition | Reswizzle | Compelling | Segment | Workflow |
| Impact[ful] | Benchmark | Customer Centric | Grow | Utilize |
| Mind Share | Multitask[ing] | Technologies | Go to market | Lean In |
| Soup to nuts 24/7 | Google Juice | Omnichannel / Cross Channel | Competitive | Perspective |
| Network[ing] | Reach out | BULLSHIT BINGO (free square) | Red Flag | One to one |
| Bandwidth | Promotion | Mission Critical | Compelling | Web 2.0 / 3.0 |
| Traction | Vision statement | Revisit | Level Playing Field | Market Leader |