| Scope | Cascade Graph | Guidance | Emerging markets | Red Flag |
| Leadership | At the end of the day | Benchmark | Reconfigure | Negotiated |
| Elephant in the room | E-commerce | BULLSHIT BINGO (free square) | Robust | On Board |
| Secret sauce | Utilize | Mind Share | High-Level | Omnichannel / Cross Channel |
| Cross Sell | Patent | Optimization | Strategize | Re-engagement |
| Client Focus[ed] | ETA | Statement of Work (SOW) | Monetize | Mindset |
| On Board | Experiences | Targeted | Real-Time | Expectations |
| Reswizzle | No-Brainer | BULLSHIT BINGO (free square) | Impact[ful] | Acquisition |
| Monoply | Data Driven | Drill Down | Cadence Call | Secret sauce |
| Brain Storm / Mind Shower | Niche[s] | Off the Shelf | Customer Service | Drop the Ball |