| Top Of The Game | Non-Traditional Management | Portfolio | Data Driven | Cross Sell |
| Skill set(s) | First to market | Best Practice | Technologies | Facilitate |
| Metrics | Customer Facing | BULLSHIT BINGO (free square) | Policy[ies] | Viral |
| Pipeline | Brand[ing] | Market Window | Reuse / Reusability | Deploy |
| Network[ing] | Empower[ment] | Challenge[s] | Circle Back | Secret sauce |
| Portfolio | Followup | Vision statement | Low-Hanging Fruit | Mind Share |
| Advantage | Buzz | Competitive | Fault Tolerant | Level Playing Field |
| Off Site Meeting | Win-win | BULLSHIT BINGO (free square) | Phase | Soup to nuts 24/7 |
| Flexibility | Off-line | Patent | Multitask[ing] | Virtual / Virtualization |
| Performance | Issues | Restructuring | Functionality | E-business |