| Run the Numbers | Green | Touch Base | Cutting Edge | Solution(s) |
| Gap Analysis | End to end | Search Engine Optimization | Patent | Back-end |
| Benefit analysis | Multitask[ing] | BULLSHIT BINGO (free square) | Timeline(s) | Statement of Work (SOW) |
| Bottom Line | Road map | Elevator pitch | Total Cost of Ownership (TCO) | Grow |
| Low-Hanging Fruit | Brand[ing] | Customer Service | Mind Share | Negotiated |
| Deadlines | Perspective | Revisit | Revenue | Business Plan |
| Intellectual Property | Facilitate | Etched in Stone | Reuse / Reusability | Flexibility |
| Expectations | Herding Cats | BULLSHIT BINGO (free square) | Knowledge Base | Granular |
| Reactivation | Strategize | Value | Best Practice | Google Juice |
| Growth | Time to Market | Basically | Integration | Touchpoints |