| Real-Time | Success | Mission Critical | Flexibility | Paradigm |
| Drink the Kool-Aid | Offline | Workflow | Re-engagement | Service Oriented |
| Time to Market | Objectives | BULLSHIT BINGO (free square) | Cadence Call | Ownership |
| Strategic | Game Plan | Secret sauce | Workshop | Omnichannel / Cross Channel |
| That being said / Having said that | Opportunity | Business Plan | Bottom up | Relevance |
| A-B Testing | Utilize | Lead The Field / Occupy The Field | Metrics | Prototype |
| Fault Tolerant | Technologies | Exposure | Low-Hanging Fruit | No-Brainer |
| Multitask[ing] | Bottom up | BULLSHIT BINGO (free square) | Total Quality [or] Quality Driven | Google Juice |
| Double down | Demographic | Elevator pitch | Sales Driven | Touch Base |
| Sustainable / Sustainability | 30,000 foot view | Cutting Edge | Tailwind[s] | Customer Service |