| No-Brainer | Goal[s] | Traction | Google Juice | Brain Storm / Mind Shower |
| Leadership | Market Leader | On the back end | Low-Hanging Fruit | Followup |
| Knowledge Transfer | First to market | BULLSHIT BINGO (free square) | Upside | Sustainable |
| Bandwidth | Buzz | Automated | Experiences | Measurement |
| Re-engagement | Patent | On Board | Portfolio | Collaborate / Collaboration |
| Think Outside the Box | Reach out | Transformative | Data Mining | Go to market |
| On the back end | Workflow | Customer Relationship Management (CRM) | Team Building | Dynamic |
| Portfolio | Circle the wagons | BULLSHIT BINGO (free square) | Go Live | Reverse Engineer |
| Moving/Going Forward | Measurement | Up to speed | Aggregate | Capacity |
| Communication | Facilitate | Eyeballs | Cross Sell | Red Flag |