| Goal[s] | Off the Shelf | Legacy | Solution(s) | Portal |
| Market Leader | Data Mining | Road map | Lean In | Opportunity |
| Bandwidth | Downsize | BULLSHIT BINGO (free square) | Team Building | Innovation / Innovated |
| Exposure | Facilitate | Drop the Ball | Go Live | Cross Sell |
| Market Window | Revisit | Wow Factor | Acquisition | Emerging markets |
| Target Audience | Hardball | Paradigm | Promotion | Multitask[ing] |
| Restructuring | Scale | Go Live | Pipeline | Re-engagement |
| Off Site Meeting | Downsize | BULLSHIT BINGO (free square) | Run it up the flagpole | Retention |
| Go to market | Mind Share | Marketing / Promotional Collateral | Goal oriented | Benchmark |
| Team Player | Tailwind[s] | Non-Traditional Management | Measurement | Grow |