| Leverage | Out of the [Box | Loop] | Sales Driven | E-commerce | Off-line |
| Communication | Buzz | Competitive | Utilize | Network[ing] |
| Secret sauce | Engage | BULLSHIT BINGO (free square) | On the back end | Heads up |
| Asset[s] | Basically | Innovation / Innovated | Project | Red Flag |
| Phase | Go to market | Downsize | Technologies | Diversity |
| Lean In | Scale | Monetize | Red Flag | Control Group |
| Low-Hanging Fruit | Personalization | Prioritized | Quick win | Exposure |
| Band-aid | Mission Critical | BULLSHIT BINGO (free square) | Tailwind[s] | Elevator pitch |
| Seamless | Google Juice | Brain Storm / Mind Shower | Challenge[s] | Walk the Talk |
| Business Opportunity | Gap Analysis | Leverage | Total Quality [or] Quality Driven | Key Factor / Words |