| Non-Traditional Management | Action Item / Action It | Prioritized | Service Oriented | Upside |
| On The Same Page | High-Level | Opportunity | Secret sauce | Back to the drawing board |
| Up-Sell | Goal[s] | BULLSHIT BINGO (free square) | Herding Cats | Best of Breed |
| User Friendly | Band-aid | Collaborate / Collaboration | Knowledge Base | E-tailers |
| Total Cost of Ownership (TCO) | Web 2.0 / 3.0 | Level Set | Revisit | Heavy lifting |
| Deliverable[s] | Etched in Stone | Lean In | Call to Action | That being said / Having said that |
| Data Driven | Compelling | Differentiation | Marketing / Promotional Collateral | Mindset |
| Monetize | Deep dive | BULLSHIT BINGO (free square) | Service Oriented | Engage |
| Convergent | Scope | Leadership | Discovery | Game Plan |
| Secret sauce | Ecosystem | Metrics | Reconfigure | Prioritized |