| Guidance | Scale | Wow Factor | E-tailers | Braindump |
| Skill set(s) | Quick win | Best of Breed | Walk the Talk | |
| Dashboard | Drink the Kool-Aid | BULLSHIT BINGO (free square) | A-B Testing | Emerging markets |
| Synergy / Synergies | Streamline | That being said / Having said that | Impact[ful] | Scope |
| Market Window | Data Mining | Gap Analysis | Back to the drawing board | Level Set |
| Ecosystem | Strategy | Partner | In a Nutshell | Restructuring |
| Off Site Meeting | Mind Share | Integration | Capacity | Streamline |
| Facilitate | Profit[ability] | BULLSHIT BINGO (free square) | Expectations | Off-line |
| Objectives | Gap Analysis | Elevator pitch | Demographic | Customer Facing |
| Key Factor / Words | Utilize | Green | Market Leader | Front Lines |