| Benchmark | Strategy | Strategic | Total Cost of Ownership (TCO) | Lead The Field / Occupy The Field |
| E-commerce | Scale | B2B | Discovery | Go to market |
| Metadata | Heavy lifting | BULLSHIT BINGO (free square) | One Stop Shop | Band-aid |
| In a Nutshell | Innovation / Innovated | Growth | Followup | Etched in Stone |
| On Board | Laser-focused | Quick win | Objectives | Tailwind[s] |
| Up to speed | User Friendly | Viral | Partner | Eyeballs |
| Tailwind[s] | Demographic | Workshop | Downsize | Customer Service |
| Low-Hanging Fruit | Go to market | BULLSHIT BINGO (free square) | Due dilligence | Expectations |
| Run the Numbers | Sales Driven | Innovation / Innovated | Soup to nuts 24/7 | Reconfigure |
| Brain Storm / Mind Shower | Heads up | B2B | Strategy | Action Item / Action It |