| Goal[s] | Drill Down | Buzz | Total Quality [or] Quality Driven | Aggregate |
| Seamless | Landing Page[s] | On Board | Process | Best of Breed |
| Tasked | Communication | BULLSHIT BINGO (free square) | Project | Raising the Bar |
| Customer Oriented | Advantage | Benchmark | Issues | Heads up |
| Experiences | Omnichannel / Cross Channel | Re-engagement | Laser-focused | Restructuring |
| Viral | Project | Herding Cats | Target Audience | Compelling |
| Low-Hanging Fruit | Circle the wagons | Initial Assessment | Eyeballs | Go Public |
| Facilitate | Lean In | BULLSHIT BINGO (free square) | Back to the drawing board | Proactive |
| Content Management | Statement of Work (SOW) | Marketing / Promotional Collateral | Reach out | Granular |
| Collaborate / Collaboration | Monetize | Raising the Bar | Paradigm | Customer Relationship Management (CRM) |