| Cascade Graph | High-Level | Due dilligence | Facilitate | Cost |
| Service Oriented | Collaborate / Collaboration | Process | Heavy lifting | Cross Sell |
| Measurement | B2B | BULLSHIT BINGO (free square) | Prototype | Functionality |
| Personalization | Bottom up | Reinvent[ing] the wheel | Win-win | Metrics |
| A-B Testing | Quick win | Viral | Tailwind[s] | Initial Assessment |
| Service Oriented | Intellectual Property | Process | Workflow | Etched in Stone |
| Monetize | Band-aid | Negotiated | Raising the Bar | Workshop |
| Convergent | Traction | BULLSHIT BINGO (free square) | Deploy | Technologies |
| Network[ing] | Empower[ment] | Strategic | Action Item / Action It | Viral |
| Aggregate | One to one | That being said / Having said that | Compelling | Game Plan |