| Sticky-ness | Focused | End to end | Bottom up | Ownership |
| Out of the [Box | Loop] | Brain Storm / Mind Shower | Herding Cats | Policy[ies] | Target Audience |
| Eyeballs | Reuse / Reusability | BULLSHIT BINGO (free square) | Go Public | Web 2.0 / 3.0 |
| Proactive | In a Nutshell | Vision statement | Goal oriented | Customer Oriented |
| Sustainable | Top Of The Game | Cost | Service Oriented | Core Competency / Core Competencies |
| Customer Relationship Management (CRM) | Deep dive | Non-Traditional Management | Bottom Line | Team Player |
| Objectives | On Board | Buzz | Opportunity | Experiences |
| Utilize | Flexibility | BULLSHIT BINGO (free square) | Brand[ing] | Deliverable[s] |
| Issues | Knowledge Base | Run it up the flagpole | Impact[ful] | Content Management |
| Functionality | Marketing / Promotional Collateral | Ball Park | Reuse / Reusability | Level Set |