| Advantage | Ball Park | Mind Share | Traction | Viral |
| Asset[s] | Quick win | Basically | Solution(s) | Impact[ful] |
| Top Of The Game | Scenario[s] | BULLSHIT BINGO (free square) | Sustainable / Sustainability | Call to Action |
| Hardball | High-Level | Leverage | Market Leader | Total Quality [or] Quality Driven |
| Critical Path / Issue | Dynamic | Intellectual Property | Double down | Customer Centric |
| Revisit | Proactive | Fast Track | Multitask[ing] | Band-aid |
| That being said / Having said that | Pushback | Back-end | 30,000 foot view | Circle the wagons |
| Reactivation | One to one | BULLSHIT BINGO (free square) | Deep dive | Heads up |
| Portfolio | Drill Down | Time to Market | Secret sauce | Hardball |
| E-tailers | Acquisition | Dashboard | Portal | Red Flag |