| Aggregate | Reactivation | On Board | Bottom Line | Vision statement |
| Elevator pitch | Pipeline | Communication | Raising the Bar | Open Source |
| Synergy / Synergies | Critical Path / Issue | BULLSHIT BINGO (free square) | Market Leader | Walk the Talk |
| Granular | Mission Critical | Best of Breed | Proactive | On The Same Page |
| Scale | Data Mining | Workflow | Metadata | Solution(s) |
| Facilitate | Deadlines | Aggregate | Patent | E-commerce |
| Cross Sell | Win-win | Brain Storm / Mind Shower | Diversity | Reuse / Reusability |
| Time to Market | Fault Tolerant | BULLSHIT BINGO (free square) | Pushback | Goal[s] |
| Content Management | Bottom Line | Mind Share | Customer Oriented | Emerging markets |
| Out Source | Metadata | Integration | Customer Relationship Management (CRM) | Capacity |