| Intellectual Property | Value | Patent | Advantage | Market Leader |
| Engage | Sales Driven | Emerging markets | Technologies | On the back end |
| Negotiated | Restructuring | BULLSHIT BINGO (free square) | Facilitate | Leverage |
| Deep dive | Revisit | Viral | Strategy | Multitask[ing] |
| Automated | Growth | Open Source | Conversation | Think Outside the Box |
| Aggregate | Customer Service | Sustainable / Sustainability | Resource[s] | Lean In |
| Due dilligence | Relevance | Acquisition | Tailwind[s] | On Board |
| Re-engagement | Off-line | BULLSHIT BINGO (free square) | Omnichannel / Cross Channel | Deliverable[s] |
| Drink the Kool-Aid | One Stop Shop | Back to the drawing board | Sustainable | Touch Base |
| Core Competency / Core Competencies | Data Mining | Asset[s] | Cascade Graph | Raising the Bar |