| Value | Band-aid | Total Quality [or] Quality Driven | Secret sauce | Scenario[s] |
| One to one | Core Competency / Core Competencies | Multitask[ing] | Virtual / Virtualization | Portfolio |
| Project | Data Driven | BULLSHIT BINGO (free square) | Tailwind[s] | Conversion |
| Sustainable / Sustainability | Upside | Circle the wagons | Differentiation | Non-Traditional Management |
| Exposure | Vision statement | Acquisition | Grow | Strategize |
| 30,000 foot view | Low-Hanging Fruit | Mind Share | Diversity | Marketing / Promotional Collateral |
| Go to market | Fast Track | Heads up | Strategy | Off the Shelf |
| Partner | Basically | BULLSHIT BINGO (free square) | Conversion | Demographic |
| Brain Storm / Mind Shower | Connectivity | Road map | Optimization | Data Driven |
| Back to the drawing board | Tailwind[s] | Touchpoints | Knowledge Base | Level Playing Field |