| Prioritized | Patent | Objectives | Elephant in the room | Performance |
| Reconfigure | Google Juice | Best Practice | Moving/Going Forward | Milestone |
| Due dilligence | Touch Base | BULLSHIT BINGO (free square) | Deadlines | First to market |
| Optimization | Deliverable[s] | Personalization | Relevance | Cascade Graph |
| Tailwind[s] | Red Flag | Game Plan | Reverse Engineer | Scale |
| Leverage | Off the Shelf | Dashboard | Burn rate | Core Competency / Core Competencies |
| Scenario[s] | Popup | Value | Action Item / Action It | Facilitate |
| Engage | Prioritized | BULLSHIT BINGO (free square) | Out Source | Personalization |
| Solution(s) | Total Cost of Ownership (TCO) | Back-end | Out of the [Box | Loop] | Data Driven |
| Ownership | Niche[s] | Top down | Team Building | Client Focus[ed] |