| Success | Leadership | Call to Action | Customer Centric | Front Lines |
| Run the Numbers | Level Playing Field | Google Juice | Gap Analysis | Out Source |
| Customer Oriented | Facilitate | BULLSHIT BINGO (free square) | Reactivation | Brand[ing] |
| Reverse Engineer | Reach out | Run it up the flagpole | No-Brainer | Think Outside the Box |
| Utilize | Search Engine Optimization | Heavy lifting | Circle the wagons | Reswizzle |
| Multitask[ing] | Ecosystem | Scope | Optimization | Leverage |
| Double down | Reverse Engineer | Data Driven | Key Factor / Words | Application Service Provider (ASP) |
| Bottom up | Portfolio | BULLSHIT BINGO (free square) | Synergy / Synergies | Elephant in the room |
| Solution(s) | Pipeline | Followup | Drink the Kool-Aid | Mind Share |
| Traction | E-commerce | Virtual / Virtualization | At the end of the day | Fault Tolerant |