| Bottom up | Convergent | Timeline(s) | Upside | Eyeballs |
| Value | On the back end | Milestone | Call to Action | Viral |
| At the end of the day | Key Factor / Words | BULLSHIT BINGO (free square) | Top Of The Game | Red Flag |
| Benchmark | Emerging markets | Bottom Line | Growth | Road map |
| Ecosystem | Partner | Resource[s] | Portfolio | Reach out |
| E-commerce | Low-Hanging Fruit | Targeted | Front Lines | That being said / Having said that |
| Brand[ing] | Best Practice | Ramp Up | Performance | Dashboard |
| Project | Competitive | BULLSHIT BINGO (free square) | Elevator pitch | Timeline(s) |
| Leadership | Touch Base | Streamline | Retention | Top Of The Game |
| Paradigm | Asset[s] | Buzz | Raising the Bar | Walk the Talk |