| Performance | Retention | Capacity | Paradigm | Legacy |
| Deliverable[s] | Portal | Reach out | Bottom Line | Data Mining |
| One to one | Upside | BULLSHIT BINGO (free square) | Statement of Work (SOW) | Timeline(s) |
| B2B | Guidance | Differentiation | Traction | Compelling |
| Off-line | Vision statement | Go to market | Perspective | Followup |
| Reswizzle | Back to the drawing board | Non-Traditional Management | Deploy | Skill set(s) |
| Quick win | ETA | Buzz | Off Site Meeting | A-B Testing |
| Eyeballs | Core Competency / Core Competencies | BULLSHIT BINGO (free square) | Vision statement | Tasked |
| Prioritized | Aggregate | Growth | Strategic | On Board |
| Upside | Targeted | Facilitate | Engage | Go Live |