| Strategy | Convergent | Aggregate | Business Plan | Diversity |
| Out Source | Sustainable / Sustainability | Network[ing] | Cross Sell | Web 2.0 / 3.0 |
| Drink the Kool-Aid | Portfolio | BULLSHIT BINGO (free square) | Turnkey | Milestone |
| Granular | Reinvent[ing] the wheel | Connectivity | Ramp Up | Targeted |
| Center of Excellence | Omnichannel / Cross Channel | E-business | Level Playing Field | Up-Sell |
| Timeline(s) | Project | Intellectual Property | E-commerce | Differentiation |
| Herding Cats | Total Quality [or] Quality Driven | Strategize | Competitive | Goal[s] |
| Knowledge Transfer | Team Building | BULLSHIT BINGO (free square) | Open Source | Robust |
| Green | Content Management | Transformative | Convergent | Drink the Kool-Aid |
| Up to speed | Pipeline | Omnichannel / Cross Channel | Basically | Vision statement |