| Top down | Legacy | Segment | Client Focus[ed] | Discovery |
| Application Service Provider (ASP) | User Friendly | Quick win | Herding Cats | Red Flag |
| Reswizzle | Success | BULLSHIT BINGO (free square) | Deep dive | Streamline |
| Mindset | Network[ing] | Challenge[s] | Negotiated | Marketing / Promotional Collateral |
| Impact[ful] | Strategize | Reinvent[ing] the wheel | Team Player | Reinvigorate |
| Cascade Graph | Communication | Cutting Edge | Asset[s] | Service Oriented |
| Expectations | Best of Breed | Cost | Intellectual Property | Targeted |
| Dynamic | Synergy / Synergies | BULLSHIT BINGO (free square) | Search Engine Optimization | Mind Share |
| Call to Action | Client Focus[ed] | Leadership | Sustainable / Sustainability | High-Level |
| Integration | Conversation | Heads up | Touch Base | Gap Analysis |