| Partner | Leverage | Raising the Bar | Functionality | Metrics |
| One Stop Shop | Agnostic | Off-line | Soup to nuts 24/7 | Mission Critical |
| Granular | Milestone | BULLSHIT BINGO (free square) | Win-win | Out Source |
| Benefit analysis | No-Brainer | Value | Sustainable / Sustainability | Turnkey |
| Integration | Eyeballs | Reverse Engineer | On Board | Discovery |
| That being said / Having said that | On the back end | Data Driven | Customer Facing | Drink the Kool-Aid |
| Data Mining | Team Player | Multitask[ing] | Mission Critical | Circle Back |
| Market Leader | E-commerce | BULLSHIT BINGO (free square) | Customer Oriented | Measurement |
| Relevance | Benchmark | Offline | Best Practice | Web 2.0 / 3.0 |
| Personalization | Aggregate | Cascade Graph | Objectives | Resource[s] |