| Basically | Go to market | Performance | Key Factor / Words | Time to Market |
| Virtual / Virtualization | Critical Path / Issue | Perspective | Discovery | Legacy |
| Sustainable / Sustainability | Data Mining | BULLSHIT BINGO (free square) | Cost | |
| Content Management | Heavy lifting | E-commerce | Aggregate | Up to speed |
| Heads up | Impact[ful] | Negotiated | Objectives | Facilitate |
| In a Nutshell | Resource[s] | Go to market | Center of Excellence | Goal[s] |
| Real-Time | First to market | Differentiation | Top Of The Game | Tailwind[s] |
| Herding Cats | Performance | BULLSHIT BINGO (free square) | Competitive | Streamline |
| Skill set(s) | No-Brainer | Gap Analysis | Exposure | One Stop Shop |
| Reactivation | Reuse / Reusability | Double down | Level Set |