| Success | On The Same Page | Challenge[s] | Fault Tolerant | Conversation |
| Monoply | Process | Relevance | Out of the [Box | Loop] | Skill set(s) |
| First to market | End to end | BULLSHIT BINGO (free square) | Emerging markets | Dynamic |
| Up to speed | Competitive | A-B Testing | Workshop | Pipeline |
| Reactivation | Wow Factor | Market Leader | Touch Base | Quick win |
| Offline | B2B | Pipeline | Relevance | In a Nutshell |
| Soup to nuts 24/7 | Skill set(s) | Compelling | Hardball | Herding Cats |
| Flexibility | Elevator pitch | BULLSHIT BINGO (free square) | Targeted | |
| Circle the wagons | Top Of The Game | Mission Critical | Dashboard | Reuse / Reusability |
| Content Management | Optimization | Focused | Deploy | Buzz |