| Timeline(s) | Workshop | Open Source | Challenge[s] | Statement of Work (SOW) |
| Herding Cats | Facilitate | Action Item / Action It | Offline | Off Site Meeting |
| That being said / Having said that | Google Juice | BULLSHIT BINGO (free square) | Walk the Talk | Heads up |
| Backward Compatible | Revenue | Benchmark | Sales Driven | Green |
| Landing Page[s] | Sticky-ness | Team Player | Resource[s] | Milestone |
| Hardball | Exposure | Return on Investment (ROI) | Level Set | ETA |
| Vision statement | Prototype | Lead The Field / Occupy The Field | E-commerce | Patent |
| Run the Numbers | High-Level | BULLSHIT BINGO (free square) | Drop the Ball | Cadence Call |
| Reuse / Reusability | Prioritized | Scenario[s] | Business Opportunity | Band-aid |
| Opportunity | Objectives | Market Leader | Revisit | Data Mining |