| Level Set | Action Item / Action It | Vision statement | Gap Analysis | Backward Compatible |
| Promotion | Soup to nuts 24/7 | Business Opportunity | Objectives | Elephant in the room |
| Facilitate | Reuse / Reusability | BULLSHIT BINGO (free square) | Content Management | Competitive |
| Timeline(s) | Secret sauce | Innovation / Innovated | Google Juice | Profit[ability] |
| Monoply | Conversion | Negotiated | Scale | Core Competency / Core Competencies |
| Bottom up | Deep dive | Top Of The Game | Out Source | Reuse / Reusability |
| Off Site Meeting | Emerging markets | Grow | Objectives | Brand[ing] |
| Think Outside the Box | Hardball | BULLSHIT BINGO (free square) | Reverse Engineer | A-B Testing |
| Strategize | Back to the drawing board | Best Practice | Application Service Provider (ASP) | B2B |
| Market Leader | Double down | Differentiation | E-tailers | Lean In |