| Diversity | Goal oriented | Run the Numbers | Optimization | Double down |
| Market Window | Guidance | Scenario[s] | Band-aid | Robust |
| Off Site Meeting | Followup | BULLSHIT BINGO (free square) | Elephant in the room | Upside |
| At the end of the day | Ball Park | Client Focus[ed] | Customer Relationship Management (CRM) | Google Juice |
| Best Practice | Top Of The Game | Demographic | Project | Empower[ment] |
| Experiences | Paradigm | Strategize | Project | Agenda |
| Focused | Prototype | Grow | E-tailers | That being said / Having said that |
| Automated | Herding Cats | BULLSHIT BINGO (free square) | Objectives | Workshop |
| Hardball | Up-Sell | Legacy | One Stop Shop | Functionality |
| Off-line | Lead The Field / Occupy The Field | Growth | Strategy | Leverage |