| Focused | Band-aid | Followup | Metadata | |
| Laser-focused | Target Audience | Touchpoints | Marketing / Promotional Collateral | Solution(s) |
| Best of Breed | Secret sauce | BULLSHIT BINGO (free square) | Partner | Sustainable |
| Integration | In a Nutshell | Wow Factor | Key Factor / Words | Etched in Stone |
| Core Competency / Core Competencies | Timeline(s) | Off Site Meeting | Virtual / Virtualization | Strategize |
| Conversation | Call to Action | One to one | Re-engagement | Partner |
| Mission Critical | Reconfigure | Intellectual Property | Off Site Meeting | Measurement |
| Facilitate | ETA | BULLSHIT BINGO (free square) | Phase | Critical Path / Issue |
| Open Source | Perspective | Front Lines | Niche[s] | Streamline |
| Web 2.0 / 3.0 | Expectations | Drop the Ball | Data Driven | Guidance |