| Granular | Innovation / Innovated | Legacy | Prioritized | Green |
| Process | That being said / Having said that | Project | Reuse / Reusability | Level Playing Field |
| Return on Investment (ROI) | Bandwidth | BULLSHIT BINGO (free square) | Drill Down | Re-engagement |
| Network[ing] | Facilitate | Target Audience | Goal oriented | Emerging markets |
| Wow Factor | Revenue | Time to Market | No-Brainer | Web 2.0 / 3.0 |
| Marketing / Promotional Collateral | Prioritized | Market Leader | Bandwidth | Proactive |
| Omnichannel / Cross Channel | Customer Relationship Management (CRM) | Moving/Going Forward | Dynamic | Connectivity |
| Sticky-ness | Reinvigorate | BULLSHIT BINGO (free square) | Leverage | Promotion |
| Upside | Out Source | Portfolio | That being said / Having said that | Goal[s] |
| Vertical Market | Cross Sell | Resource[s] | Due dilligence | Partner |