| Mindset | Win-win | Backward Compatible | Functionality | Synergy / Synergies |
| Popup | Go Public | Best Practice | Revenue | Grow |
| First to market | Vertical Market | BULLSHIT BINGO (free square) | On Board | Prioritized |
| Advantage | Strategize | Paradigm | Retention | Viral |
| Perspective | Prototype | E-commerce | Herding Cats | Tasked |
| Success | Due dilligence | Collaborate / Collaboration | Brand[ing] | Turnkey |
| Quick win | 30,000 foot view | E-tailers | Mindset | Engage |
| Lean In | Cost | BULLSHIT BINGO (free square) | Lead The Field / Occupy The Field | Secret sauce |
| Skill set(s) | Impact[ful] | Ecosystem | Popup | Critical Path / Issue |
| Resource[s] | Goal[s] | Scale | Walk the Talk | Soup to nuts 24/7 |