| Level Playing Field | Sticky-ness | Due dilligence | Up to speed | Market Leader |
| Asset[s] | Center of Excellence | Win-win | Solution(s) | Traction |
| Cascade Graph | Strategic | BULLSHIT BINGO (free square) | Deploy | Low-Hanging Fruit |
| Basically | Moving/Going Forward | Band-aid | Deadlines | Elevator pitch |
| Out of the [Box | Loop] | Strategy | Re-engagement | Emerging markets | Personalization |
| Data Driven | Double down | Capacity | Sustainable / Sustainability | Reactivation |
| A-B Testing | Game Plan | Segment | Customer Relationship Management (CRM) | Mission Critical |
| Real-Time | Connectivity | BULLSHIT BINGO (free square) | Up to speed | End to end |
| Customer Facing | Drink the Kool-Aid | Buzz | Retention | Application Service Provider (ASP) |
| High-Level | Re-engagement | Guidance | Circle Back | Goal oriented |