| Basically | Project | Eyeballs | One to one | Functionality |
| Lean In | Cost | Legacy | Connectivity | Exposure |
| Application Service Provider (ASP) | Reswizzle | BULLSHIT BINGO (free square) | Robust | Mind Share |
| Heads up | Knowledge Transfer | Deadlines | Back-end | Center of Excellence |
| Drink the Kool-Aid | Impact[ful] | Optimization | Non-Traditional Management | Cutting Edge |
| Partner | Cascade Graph | Profit[ability] | Popup | Buzz |
| Deep dive | Win-win | Empower[ment] | Strategy | Initial Assessment |
| Communication | Discovery | BULLSHIT BINGO (free square) | Aggregate | Opportunity |
| Omnichannel / Cross Channel | Strategize | Reactivation | Run it up the flagpole | Knowledge Base |
| Back to the drawing board | Synergy / Synergies | Flexibility | Green | Challenge[s] |