| Herding Cats | Functionality | Upside | Non-Traditional Management | User Friendly |
| Benchmark | End to end | Niche[s] | ETA | Total Quality [or] Quality Driven |
| Sustainable / Sustainability | Laser-focused | BULLSHIT BINGO (free square) | Multitask[ing] | Customer Facing |
| Targeted | Buzz | Gap Analysis | Benefit analysis | Market Window |
| Initial Assessment | Off Site Meeting | Flexibility | Solution(s) | Up-Sell |
| Touchpoints | End to end | First to market | Data Driven | Deadlines |
| Up to speed | Expectations | On the back end | Drink the Kool-Aid | Raising the Bar |
| Circle Back | Service Oriented | BULLSHIT BINGO (free square) | Ramp Up | Bottom up |
| Goal oriented | Growth | Dashboard | Go to market | Mind Share |
| Back to the drawing board | Go Live | Reuse / Reusability | Top Of The Game | Soup to nuts 24/7 |