| Differentiation | Lead The Field / Occupy The Field | Experiences | Emerging markets | Etched in Stone |
| Pipeline | Leverage | Diversity | Go to market | Acquisition |
| Promotion | Circle Back | BULLSHIT BINGO (free square) | Aggregate | Pushback |
| Expectations | Off-line | Viral | Brand[ing] | Front Lines |
| Raising the Bar | Up-Sell | Milestone | Optimization | Advantage |
| Market Window | Offline | Monetize | Focused | Connectivity |
| Mission Critical | Non-Traditional Management | Scale | Buzz | Workflow |
| Top down | Omnichannel / Cross Channel | BULLSHIT BINGO (free square) | Objectives | Communication |
| Intellectual Property | Utilize | E-tailers | Team Player | On the back end |
| Customer Oriented | Metrics | Sustainable / Sustainability | Bandwidth | Double down |