| Lean In | That being said / Having said that | One Stop Shop | Team Player | Restructuring |
| Optimization | Cascade Graph | Portfolio | Leadership | Reuse / Reusability |
| Flexibility | Total Quality [or] Quality Driven | BULLSHIT BINGO (free square) | Technologies | Profit[ability] |
| Aggregate | Core Competency / Core Competencies | Wow Factor | On the back end | Go Public |
| Customer Centric | Seamless | E-tailers | Application Service Provider (ASP) | Differentiation |
| Cross Sell | Low-Hanging Fruit | 30,000 foot view | Raising the Bar | Viral |
| Data Driven | Heavy lifting | Moving/Going Forward | Advantage | Go Public |
| Dynamic | Retention | BULLSHIT BINGO (free square) | Agnostic | A-B Testing |
| Revenue | Elevator pitch | Control Group | Best of Breed | Automated |
| Core Competency / Core Competencies | Success | Backward Compatible | Exposure | Customer Relationship Management (CRM) |