| 30,000 foot view | Capacity | Ecosystem | E-business | Market Window |
| Wow Factor | Functionality | Reach out | Sales Driven | Application Service Provider (ASP) |
| Off the Shelf | Viral | BULLSHIT BINGO (free square) | Go Live | Agenda |
| Experiences | Drop the Ball | Business Opportunity | Lead The Field / Occupy The Field | Focused |
| Cadence Call | Walk the Talk | Traction | High-Level | One to one |
| Key Factor / Words | Issues | Strategize | Open Source | Virtual / Virtualization |
| Traction | Relevance | Best of Breed | Targeted | Ecosystem |
| Scale | Turnkey | BULLSHIT BINGO (free square) | Technologies | Conversion |
| Perspective | Initial Assessment | Team Building | Agenda | Dashboard |
| Fast Track | Phase | Game Plan | Wow Factor | Deploy |