| Circle the wagons | Back-end | Soup to nuts 24/7 | Bottom Line | Market Leader |
| Retention | Viral | Reconfigure | Collaborate / Collaboration | Flexibility |
| Segment | Elevator pitch | BULLSHIT BINGO (free square) | Go Public | Communication |
| Pipeline | Pushback | Conversion | End to end | Performance |
| Sustainable | New Economy | Emerging markets | Burn rate | Strategy |
| Expectations | Wow Factor | Experiences | Challenge[s] | Bandwidth |
| E-tailers | Game Plan | Reactivation | Non-Traditional Management | Sales Driven |
| End to end | First to market | BULLSHIT BINGO (free square) | Focused | Process |
| That being said / Having said that | Top Of The Game | Market Window | Diversity | Out Source |
| Prioritized | Gap Analysis | Ownership | Deadlines | Solution(s) |