| Downsize | Best of Breed | Think Outside the Box | Leadership | Traction |
| Transformative | On the back end | Phase | Low-Hanging Fruit | Objectives |
| Milestone | Restructuring | BULLSHIT BINGO (free square) | Empower[ment] | Deadlines |
| Reswizzle | Brain Storm / Mind Shower | Benefit analysis | Google Juice | Compelling |
| Mind Share | Data Mining | Tasked | Open Source | Herding Cats |
| Revenue | Team Player | Facilitate | Project | Total Quality [or] Quality Driven |
| Tailwind[s] | Followup | Success | Drink the Kool-Aid | Workshop |
| Turnkey | Sustainable / Sustainability | BULLSHIT BINGO (free square) | Connectivity | Viral |
| Goal[s] | Bottom up | Fault Tolerant | Leadership | Eyeballs |
| Profit[ability] | Reverse Engineer | Measurement | Mindset | On The Same Page |