| Knowledge Base | Backward Compatible | Objectives | Drink the Kool-Aid | Personalization |
| E-commerce | Open Source | Off the Shelf | A-B Testing | Reswizzle |
| Double down | Conversion | BULLSHIT BINGO (free square) | Advantage | Leadership |
| Drill Down | Relevance | Center of Excellence | Capacity | Strategy |
| Up to speed | Followup | E-tailers | Time to Market | Run it up the flagpole |
| Key Factor / Words | Gap Analysis | Mindset | Streamline | Elevator pitch |
| Experiences | Mission Critical | Heavy lifting | High-Level | Measurement |
| Challenge[s] | Emerging markets | BULLSHIT BINGO (free square) | Robust | Goal[s] |
| Level Playing Field | Dashboard | Value | Heads up | Popup |
| Bottom up | That being said / Having said that | Up-Sell | Web 2.0 / 3.0 | Think Outside the Box |