| Niche[s] | Non-Traditional Management | Sales Driven | Eyeballs | Win-win |
| Communication | Utilize | Go Live | Wow Factor | E-commerce |
| Competitive | Bottom up | BULLSHIT BINGO (free square) | Tasked | Bandwidth |
| Brand[ing] | Think Outside the Box | Touchpoints | Process | Focused |
| Heads up | Perspective | Hardball | Elephant in the room | Statement of Work (SOW) |
| Value | Leadership | Back-end | Benefit analysis | End to end |
| Out Source | Control Group | Buzz | Measurement | Game Plan |
| Niche[s] | Synergy / Synergies | BULLSHIT BINGO (free square) | Technologies | Reach out |
| Return on Investment (ROI) | Cost | Best Practice | Lean In | Virtual / Virtualization |
| Restructuring | Secret sauce | Deliverable[s] | Challenge[s] | Sticky-ness |