| Key Factor / Words | Statement of Work (SOW) | E-business | Capacity | Total Quality [or] Quality Driven |
| Offline | Streamline | Goal oriented | Reach out | |
| Off Site Meeting | Targeted | BULLSHIT BINGO (free square) | Reconfigure | Knowledge Base |
| Turnkey | Promotion | One Stop Shop | Initial Assessment | End to end |
| Portfolio | Integration | One to one | Scenario[s] | Engage |
| Hardball | Customer Service | Web 2.0 / 3.0 | Green | Impact[ful] |
| Heavy lifting | Service Oriented | Strategic | Competitive | Innovation / Innovated |
| Process | Connectivity | BULLSHIT BINGO (free square) | Issues | Monetize |
| Niche[s] | Cross Sell | Touchpoints | On The Same Page | Marketing / Promotional Collateral |
| Pipeline | Demographic | Network[ing] | Market Window | Targeted |