| Engage | Issues | 30,000 foot view | Upside | Functionality |
| Viral | Targeted | Call to Action | Network[ing] | Opportunity |
| Non-Traditional Management | Center of Excellence | BULLSHIT BINGO (free square) | Basically | Total Cost of Ownership (TCO) |
| Backward Compatible | Customer Service | Cutting Edge | Monoply | Prioritized |
| Data Mining | Knowledge Base | Revenue | Hardball | Vertical Market |
| Target Audience | Utilize | Strategic | Leadership | Automated |
| Emerging markets | Streamline | Go Public | Mindset | Innovation / Innovated |
| Capacity | Timeline(s) | BULLSHIT BINGO (free square) | Tailwind[s] | Transformative |
| Collaborate / Collaboration | Burn rate | Prototype | Business Plan | Search Engine Optimization |
| Sales Driven | Deliverable[s] | 30,000 foot view | Opportunity | Benefit analysis |