| Leadership | Sales Driven | Diversity | Top down | Upside |
| Resource[s] | Perspective | Revenue | Braindump | Reach out |
| Burn rate | Leverage | BULLSHIT BINGO (free square) | Bottom up | Workshop |
| Innovation / Innovated | Eyeballs | Transformative | Partner | Ecosystem |
| Tailwind[s] | Flexibility | Niche[s] | Traction | Cost |
| Partner | Retention | Timeline(s) | Workshop | Personalization |
| Cost | Metrics | Web 2.0 / 3.0 | Action Item / Action It | Vision statement |
| Acquisition | Heads up | BULLSHIT BINGO (free square) | Diversity | Guidance |
| Relevance | A-B Testing | Downsize | Integration | Elevator pitch |
| Deploy | Granular | Transformative | Patent | E-business |