| Competitive | Streamline | Virtual / Virtualization | Up to speed | Landing Page[s] |
| Measurement | Content Management | Bottom Line | Run it up the flagpole | B2B |
| Total Quality [or] Quality Driven | Opportunity | BULLSHIT BINGO (free square) | Issues | Elevator pitch |
| Knowledge Transfer | Empower[ment] | Search Engine Optimization | Automated | Target Audience |
| Drink the Kool-Aid | Circle Back | Red Flag | Partner | Viral |
| Target Audience | Promotion | Fault Tolerant | Burn rate | One to one |
| Sustainable / Sustainability | Game Plan | Connectivity | Convergent | Restructuring |
| Phase | Discovery | BULLSHIT BINGO (free square) | Relevance | Solution(s) |
| Run the Numbers | Pipeline | Critical Path / Issue | Reinvigorate | Eyeballs |
| Retention | Low-Hanging Fruit | Elephant in the room | Deadlines | Downsize |