| Diversity | Objectives | Off-line | Band-aid | Think Outside the Box |
| Bottom Line | Network[ing] | Customer Service | Target Audience | Statement of Work (SOW) |
| Empower[ment] | Bandwidth | BULLSHIT BINGO (free square) | Market Window | Ramp Up |
| Due dilligence | Call to Action | Revisit | Fast Track | Engage |
| Win-win | Reconfigure | Go Live | Robust | Business Opportunity |
| Control Group | Drop the Ball | On Board | Landing Page[s] | Cascade Graph |
| Game Plan | Red Flag | Initial Assessment | Pipeline | Out of the [Box | Loop] |
| Low-Hanging Fruit | Fast Track | BULLSHIT BINGO (free square) | Objectives | Automated |
| E-tailers | Phase | Goal oriented | Search Engine Optimization | Deploy |
| Portal | Circle the wagons | Bottom up | Deliverable[s] | Eyeballs |