| Downsize | Reactivation | Total Cost of Ownership (TCO) | Win-win | Success |
| Reconfigure | Heavy lifting | Knowledge Base | Market Window | Circle the wagons |
| Reswizzle | Burn rate | BULLSHIT BINGO (free square) | Market Leader | Etched in Stone |
| Customer Service | Workflow | Aggregate | Touch Base | Tasked |
| Milestone | Expectations | Engage | Best of Breed | Vertical Market |
| Expectations | Portal | Prioritized | One Stop Shop | Profit[ability] |
| Sticky-ness | End to end | Leverage | Customer Centric | Exposure |
| Non-Traditional Management | Backward Compatible | BULLSHIT BINGO (free square) | 30,000 foot view | Objectives |
| Cross Sell | Herding Cats | Heavy lifting | Quick win | Diversity |
| Front Lines | Elephant in the room | Mission Critical | Strategic | E-business |