| Ball Park | Scenario[s] | Reuse / Reusability | First to market | Cross Sell |
| Search Engine Optimization | Conversion | Flexibility | Bottom Line | On Board |
| Capacity | Market Window | BULLSHIT BINGO (free square) | Seamless | Business Plan |
| Application Service Provider (ASP) | Exposure | Targeted | Automated | Cutting Edge |
| Low-Hanging Fruit | Objectives | Elevator pitch | Personalization | Upside |
| Workflow | Leadership | Technologies | Transformative | Goal[s] |
| Traction | Due dilligence | Control Group | Ecosystem | Knowledge Base |
| Seamless | Skill set(s) | BULLSHIT BINGO (free square) | Center of Excellence | A-B Testing |
| Mindset | User Friendly | Key Factor / Words | Portal | Total Quality [or] Quality Driven |
| Agenda | Application Service Provider (ASP) | Followup | Client Focus[ed] | Dynamic |