| Flexibility | Center of Excellence | Best of Breed | Perspective | Growth |
| Lean In | Milestone | Differentiation | Brain Storm / Mind Shower | Key Factor / Words |
| Expectations | User Friendly | BULLSHIT BINGO (free square) | E-tailers | Reinvent[ing] the wheel |
| Ownership | Herding Cats | Reinvigorate | Viral | Best Practice |
| Conversion | Value | Multitask[ing] | Customer Facing | Search Engine Optimization |
| Customer Centric | Downsize | Strategize | Seamless | Sustainable / Sustainability |
| Bottom up | Up-Sell | Prioritized | Customer Oriented | |
| Circle the wagons | Lead The Field / Occupy The Field | BULLSHIT BINGO (free square) | Elevator pitch | Sticky-ness |
| Laser-focused | Center of Excellence | Brand[ing] | New Economy | Go Public |
| Open Source | Profit[ability] | Etched in Stone | Leverage | Customer Relationship Management (CRM) |