| Eyeballs | Mindset | Strategy | Out of the [Box | Loop] | Viral |
| Service Oriented | Burn rate | Metadata | Market Leader | Initial Assessment |
| Heads up | Performance | BULLSHIT BINGO (free square) | Followup | Client Focus[ed] |
| Phase | Compelling | Goal oriented | Fault Tolerant | Network[ing] |
| In a Nutshell | Niche[s] | Measurement | Ecosystem | Circle Back |
| Guidance | Solution(s) | Opportunity | Up to speed | Laser-focused |
| Key Factor / Words | Communication | Empower[ment] | Revisit | Lead The Field / Occupy The Field |
| Out of the [Box | Loop] | ETA | BULLSHIT BINGO (free square) | Level Set | One Stop Shop |
| Return on Investment (ROI) | Engage | Business Plan | Partner | |
| Game Plan | Sales Driven | Reverse Engineer | Fast Track | Asset[s] |