| Customer Relationship Management (CRM) | Solution(s) | Partner | Grow | Customer Service |
| Legacy | Lead The Field / Occupy The Field | Sustainable | Deep dive | Monetize |
| Fast Track | Raising the Bar | BULLSHIT BINGO (free square) | Level Playing Field | Bandwidth |
| Knowledge Base | Impact[ful] | Guidance | Monoply | Win-win |
| Mind Share | Reverse Engineer | Lean In | Braindump | Resource[s] |
| Customer Centric | Deliverable[s] | Time to Market | Niche[s] | Wow Factor |
| Customer Oriented | Reactivation | Basically | Network[ing] | Omnichannel / Cross Channel |
| Conversion | High-Level | BULLSHIT BINGO (free square) | Deep dive | On Board |
| Up to speed | User Friendly | Monetize | Win-win | Compelling |
| Mission Critical | Legacy | Metadata | Best of Breed | Intellectual Property |