| Content Management | Proactive | Monoply | Up to speed | Benefit analysis |
| Run it up the flagpole | Paradigm | Network[ing] | Pipeline | Integration |
| Mission Critical | Data Mining | BULLSHIT BINGO (free square) | Double down | Level Playing Field |
| Statement of Work (SOW) | Sustainable | Demographic | Objectives | Bottom Line |
| Deliverable[s] | Control Group | Expectations | Utilize | Leverage |
| Center of Excellence | Segment | Compelling | Double down | Paradigm |
| Game Plan | Band-aid | Profit[ability] | Engage | Connectivity |
| First to market | Reactivation | BULLSHIT BINGO (free square) | Objectives | Reinvent[ing] the wheel |
| Relevance | Herding Cats | Opportunity | Downsize | Project |
| Guidance | Deploy | Drill Down | Brand[ing] | Go to market |