| Forced Buy | Frequency | Advertorial | Greeking | Reach |
| Copywriting | Tear Sheets | Request for Proposal (RFP) | Branding | Return on Investment (ROI) |
| Campaign | Production Request | ADVERTISING BINGO (free square) | Media Buy | Media Kit |
| Banner | Splash Page | Display | Click Through Rate | Account Executive |
| Soft Sell | Creative Brief | Tagline | Impressions | Rate Card |