| Frequency | Branding | Splash Page | Greeking | Advertorial |
| Return on Investment (ROI) | Forced Buy | Tear Sheets | Production Request | Tagline |
| Rate Card | Creative Director | ADVERTISING BINGO (free square) | Media Buy | Impressions |
| Copywriting | Soft Sell | Account Executive | Reach | Campaign |
| Banner | Request for Proposal (RFP) | Click Through Rate | In-column | Display |