| Production Request | Request for Proposal (RFP) | Advertorial | Branding | Media Kit |
| Tagline | Forced Buy | Soft Sell | In-column | Splash Page |
| Creative Director | Rate Card | ADVERTISING BINGO (free square) | Campaign | Click Through Rate |
| Account Executive | Greeking | Creative Brief | Reach | Display |
| Impressions | Copywriting | Return on Investment (ROI) | Frequency | Media Buy |