| Media Kit | Return on Investment (ROI) | Branding | Request for Proposal (RFP) | Copywriting |
| Impressions | Display | Banner | Account Executive | Tagline |
| Splash Page | Production Request | ADVERTISING BINGO (free square) | Rate Card | Reach |
| Frequency | Creative Director | In-column | Creative Brief | Advertorial |
| Campaign | Tear Sheets | Soft Sell | Forced Buy | Greeking |