| Request for Proposal (RFP) | Splash Page | Banner | Tagline | Tear Sheets |
| Reach | Branding | Soft Sell | Impressions | Production Request |
| Greeking | Advertorial | ADVERTISING BINGO (free square) | Click Through Rate | Creative Brief |
| Campaign | Frequency | Return on Investment (ROI) | Creative Director | Account Executive |
| Display | In-column | Rate Card | Media Kit | Copywriting |