| Display | Frequency | Rate Card | Return on Investment (ROI) | Creative Brief |
| Media Buy | Campaign | Click Through Rate | Copywriting | Soft Sell |
| Forced Buy | Tear Sheets | ADVERTISING BINGO (free square) | Advertorial | Impressions |
| Greeking | Request for Proposal (RFP) | Production Request | In-column | Banner |
| Account Executive | Reach | Splash Page | Creative Director | Media Kit |