| Tagline | Display | Click Through Rate | Media Kit | Media Buy |
| Tear Sheets | Campaign | Soft Sell | Return on Investment (ROI) | Rate Card |
| Copywriting | Production Request | ADVERTISING BINGO (free square) | Creative Brief | Impressions |
| Frequency | Greeking | Creative Director | Banner | Splash Page |
| Branding | Request for Proposal (RFP) | Account Executive | In-column | Advertorial |