| Return on Investment (ROI) | Advertorial | Copywriting | Tagline | Tear Sheets |
| Reach | Impressions | Banner | Rate Card | Request for Proposal (RFP) |
| Soft Sell | Production Request | ADVERTISING BINGO (free square) | Account Executive | Frequency |
| Greeking | Creative Brief | Media Buy | Branding | In-column |
| Creative Director | Forced Buy | Click Through Rate | Display | Media Kit |
| Request for Proposal (RFP) | Branding | Display | Reach | Forced Buy |
| Click Through Rate | Media Kit | Copywriting | Creative Director | Tagline |
| Tear Sheets | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Campaign | Banner |
| Splash Page | Media Buy | Advertorial | Impressions | Creative Brief |
| Frequency | Greeking | In-column | Soft Sell | Rate Card |