| Greeking | Creative Brief | Frequency | Campaign | Branding |
| Banner | Click Through Rate | Tagline | Advertorial | Impressions |
| Reach | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Display | Creative Director |
| Rate Card | In-column | Forced Buy | Request for Proposal (RFP) | Production Request |
| Soft Sell | Splash Page | Account Executive | Copywriting | Tear Sheets |
| Splash Page | Advertorial | Soft Sell | Greeking | Copywriting |
| Request for Proposal (RFP) | Account Executive | Tagline | Media Kit | Click Through Rate |
| Campaign | Forced Buy | ADVERTISING BINGO (free square) | Creative Director | Production Request |
| Impressions | Tear Sheets | Banner | In-column | Media Buy |
| Creative Brief | Branding | Frequency | Return on Investment (ROI) | Display |