| Copywriting | Display | Campaign | Greeking | Advertorial |
| Account Executive | Splash Page | Rate Card | Click Through Rate | Return on Investment (ROI) |
| Creative Director | Creative Brief | ADVERTISING BINGO (free square) | Branding | Tagline |
| Soft Sell | Media Buy | Forced Buy | Impressions | Reach |
| Banner | Request for Proposal (RFP) | In-column | Frequency | Media Kit |
| Tagline | Campaign | Branding | Frequency | Return on Investment (ROI) |
| Production Request | Forced Buy | Request for Proposal (RFP) | Copywriting | Advertorial |
| Media Kit | Greeking | ADVERTISING BINGO (free square) | Rate Card | Media Buy |
| Click Through Rate | Splash Page | Account Executive | Creative Director | Soft Sell |
| Impressions | Reach | Display | Banner | Tear Sheets |