Copywriting | Display | Campaign | Greeking | Advertorial |
Account Executive | Splash Page | Rate Card | Click Through Rate | Return on Investment (ROI) |
Creative Director | Creative Brief | ADVERTISING BINGO (free square) | Branding | Tagline |
Soft Sell | Media Buy | Forced Buy | Impressions | Reach |
Banner | Request for Proposal (RFP) | In-column | Frequency | Media Kit |
Tagline | Campaign | Branding | Frequency | Return on Investment (ROI) |
Production Request | Forced Buy | Request for Proposal (RFP) | Copywriting | Advertorial |
Media Kit | Greeking | ADVERTISING BINGO (free square) | Rate Card | Media Buy |
Click Through Rate | Splash Page | Account Executive | Creative Director | Soft Sell |
Impressions | Reach | Display | Banner | Tear Sheets |