| Return on Investment (ROI) | Soft Sell | Banner | Frequency | Rate Card |
| Splash Page | Click Through Rate | Copywriting | In-column | Account Executive |
| Tagline | Media Kit | ADVERTISING BINGO (free square) | Production Request | Greeking |
| Request for Proposal (RFP) | Branding | Forced Buy | Display | Creative Director |
| Advertorial | Creative Brief | Media Buy | Impressions | Reach |
| Tagline | Reach | Copywriting | Splash Page | Impressions |
| Click Through Rate | Display | In-column | Greeking | Advertorial |
| Media Buy | Branding | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Media Kit |
| Rate Card | Account Executive | Production Request | Creative Director | Forced Buy |
| Tear Sheets | Banner | Request for Proposal (RFP) | Frequency | Campaign |