| Display | Creative Brief | In-column | Account Executive | Rate Card |
| Reach | Request for Proposal (RFP) | Advertorial | Campaign | Greeking |
| Click Through Rate | Frequency | ADVERTISING BINGO (free square) | Splash Page | Creative Director |
| Banner | Production Request | Tagline | Soft Sell | Media Buy |
| Tear Sheets | Copywriting | Return on Investment (ROI) | Media Kit | Forced Buy |
| Creative Director | Banner | Display | Production Request | Click Through Rate |
| Account Executive | Media Kit | Tear Sheets | Frequency | Copywriting |
| Return on Investment (ROI) | Media Buy | ADVERTISING BINGO (free square) | Reach | Soft Sell |
| Advertorial | Greeking | In-column | Rate Card | Splash Page |
| Impressions | Forced Buy | Creative Brief | Request for Proposal (RFP) | Branding |