| In-column | Creative Director | Production Request | Tear Sheets | Campaign |
| Click Through Rate | Advertorial | Display | Tagline | Copywriting |
| Splash Page | Branding | ADVERTISING BINGO (free square) | Soft Sell | Banner |
| Greeking | Reach | Return on Investment (ROI) | Rate Card | Impressions |
| Media Buy | Request for Proposal (RFP) | Media Kit | Account Executive | Forced Buy |
| Account Executive | Greeking | Rate Card | Copywriting | Impressions |
| Splash Page | Click Through Rate | Creative Director | Display | Frequency |
| Forced Buy | Soft Sell | ADVERTISING BINGO (free square) | Branding | In-column |
| Reach | Production Request | Media Buy | Tear Sheets | Creative Brief |
| Campaign | Return on Investment (ROI) | Request for Proposal (RFP) | Media Kit | Banner |