| Creative Brief | Soft Sell | Tear Sheets | Greeking | Media Kit |
| Media Buy | Production Request | Click Through Rate | Branding | Return on Investment (ROI) |
| Account Executive | Frequency | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Display |
| Reach | Creative Director | Splash Page | In-column | Tagline |
| Copywriting | Impressions | Forced Buy | Advertorial | Banner |
| Creative Director | Tagline | Frequency | In-column | Rate Card |
| Splash Page | Media Kit | Branding | Tear Sheets | Return on Investment (ROI) |
| Impressions | Account Executive | ADVERTISING BINGO (free square) | Display | Media Buy |
| Copywriting | Campaign | Soft Sell | Click Through Rate | Reach |
| Creative Brief | Advertorial | Request for Proposal (RFP) | Production Request | Greeking |