| Production Request | Display | Soft Sell | Branding | Greeking |
| Account Executive | Frequency | Campaign | Creative Director | Media Buy |
| In-column | Media Kit | ADVERTISING BINGO (free square) | Creative Brief | Rate Card |
| Splash Page | Banner | Click Through Rate | Advertorial | Impressions |
| Copywriting | Request for Proposal (RFP) | Tagline | Reach | Tear Sheets |
| Account Executive | Media Kit | Copywriting | Rate Card | Tear Sheets |
| Impressions | Display | Campaign | Return on Investment (ROI) | Banner |
| Production Request | Branding | ADVERTISING BINGO (free square) | Tagline | Media Buy |
| Forced Buy | Creative Brief | Frequency | Greeking | Splash Page |
| In-column | Click Through Rate | Request for Proposal (RFP) | Soft Sell | Advertorial |