| Account Executive | Display | Click Through Rate | Impressions | Tagline |
| Tear Sheets | Production Request | Return on Investment (ROI) | Advertorial | Creative Director |
| Forced Buy | Branding | ADVERTISING BINGO (free square) | Rate Card | Frequency |
| Media Buy | Banner | Request for Proposal (RFP) | Reach | Copywriting |
| Media Kit | Soft Sell | Creative Brief | Campaign | Splash Page |
| Reach | Request for Proposal (RFP) | Tear Sheets | Banner | Return on Investment (ROI) |
| Media Kit | In-column | Greeking | Campaign | Tagline |
| Creative Brief | Creative Director | ADVERTISING BINGO (free square) | Impressions | Soft Sell |
| Rate Card | Media Buy | Click Through Rate | Branding | Forced Buy |
| Copywriting | Frequency | Display | Splash Page | Advertorial |