| Creative Brief | Forced Buy | Soft Sell | Branding | Banner |
| Return on Investment (ROI) | Production Request | Media Buy | Display | Account Executive |
| Advertorial | Rate Card | ADVERTISING BINGO (free square) | Tagline | Impressions |
| Reach | In-column | Campaign | Copywriting | Splash Page |
| Creative Director | Media Kit | Request for Proposal (RFP) | Click Through Rate | Greeking |
| Creative Brief | Campaign | Media Buy | Soft Sell | Creative Director |
| Greeking | Branding | Request for Proposal (RFP) | Media Kit | Return on Investment (ROI) |
| Frequency | Splash Page | ADVERTISING BINGO (free square) | Display | Click Through Rate |
| Rate Card | In-column | Reach | Copywriting | Forced Buy |
| Tagline | Account Executive | Tear Sheets | Banner | Advertorial |