| Impressions | Click Through Rate | Soft Sell | In-column | Request for Proposal (RFP) |
| Splash Page | Tear Sheets | Rate Card | Frequency | Creative Brief |
| Reach | Copywriting | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Media Buy |
| Media Kit | Tagline | Branding | Forced Buy | Creative Director |
| Account Executive | Advertorial | Banner | Campaign | Greeking |