| Creative Brief | Media Kit | Splash Page | Advertorial | Click Through Rate |
| Reach | Greeking | Return on Investment (ROI) | Display | Rate Card |
| Request for Proposal (RFP) | Frequency | ADVERTISING BINGO (free square) | Forced Buy | Account Executive |
| Tear Sheets | Branding | Campaign | Impressions | Tagline |
| In-column | Media Buy | Copywriting | Banner | Soft Sell |