| Media Kit | Media Buy | Account Executive | Reach | Rate Card |
| Frequency | Tagline | Impressions | Click Through Rate | Banner |
| Forced Buy | Greeking | ADVERTISING BINGO (free square) | In-column | Copywriting |
| Display | Production Request | Splash Page | Creative Director | Soft Sell |
| Campaign | Tear Sheets | Branding | Request for Proposal (RFP) | Advertorial |