| Tear Sheets | Rate Card | Campaign | Request for Proposal (RFP) | Greeking |
| Frequency | Soft Sell | In-column | Display | Creative Director |
| Media Buy | Copywriting | ADVERTISING BINGO (free square) | Reach | Splash Page |
| Advertorial | Creative Brief | Media Kit | Forced Buy | Production Request |
| Tagline | Click Through Rate | Account Executive | Banner | Branding |