| Frequency | Reach | Creative Brief | Greeking | Rate Card |
| Production Request | Account Executive | Advertorial | In-column | Soft Sell |
| Request for Proposal (RFP) | Splash Page | ADVERTISING BINGO (free square) | Click Through Rate | Forced Buy |
| Creative Director | Tagline | Campaign | Banner | Tear Sheets |
| Branding | Media Kit | Media Buy | Return on Investment (ROI) | Copywriting |