| Splash Page | Creative Director | Click Through Rate | Rate Card | Soft Sell |
| Forced Buy | Campaign | Copywriting | Tear Sheets | Request for Proposal (RFP) |
| Banner | Tagline | ADVERTISING BINGO (free square) | Creative Brief | Impressions |
| Frequency | Advertorial | Display | Greeking | Reach |
| In-column | Account Executive | Branding | Media Kit | Return on Investment (ROI) |