| Production Request | Splash Page | Copywriting | Creative Brief | Display |
| Frequency | In-column | Return on Investment (ROI) | Tagline | Campaign |
| Click Through Rate | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Branding | Account Executive |
| Banner | Advertorial | Creative Director | Greeking | Impressions |
| Media Kit | Media Buy | Rate Card | Soft Sell | Reach |