| Tear Sheets | Return on Investment (ROI) | Creative Director | Tagline | Request for Proposal (RFP) |
| Advertorial | Creative Brief | Frequency | Display | Rate Card |
| Soft Sell | Copywriting | ADVERTISING BINGO (free square) | Branding | Greeking |
| Impressions | Media Buy | Account Executive | Production Request | Campaign |
| Splash Page | In-column | Reach | Click Through Rate | Banner |