| Account Executive | Forced Buy | Rate Card | Click Through Rate | Soft Sell |
| Production Request | Return on Investment (ROI) | Branding | Creative Director | Tear Sheets |
| Impressions | Display | ADVERTISING BINGO (free square) | Media Kit | Greeking |
| Media Buy | Advertorial | Banner | Copywriting | Tagline |
| Request for Proposal (RFP) | Creative Brief | Splash Page | Reach | Campaign |