| Campaign | Media Buy | Rate Card | Production Request | Return on Investment (ROI) |
| Creative Brief | Forced Buy | Reach | Splash Page | In-column |
| Greeking | Soft Sell | ADVERTISING BINGO (free square) | Tagline | Banner |
| Branding | Impressions | Creative Director | Advertorial | Copywriting |
| Frequency | Click Through Rate | Request for Proposal (RFP) | Account Executive | Media Kit |