| Rate Card | Media Buy | Copywriting | Frequency | Return on Investment (ROI) |
| Request for Proposal (RFP) | Account Executive | Splash Page | Branding | Production Request |
| Tear Sheets | Banner | ADVERTISING BINGO (free square) | In-column | Click Through Rate |
| Greeking | Tagline | Reach | Campaign | Soft Sell |
| Display | Creative Brief | Media Kit | Impressions | Creative Director |