| Rate Card | Banner | Account Executive | Splash Page | Display |
| Media Kit | Production Request | Media Buy | Greeking | Tear Sheets |
| Reach | Soft Sell | ADVERTISING BINGO (free square) | Click Through Rate | Return on Investment (ROI) |
| Campaign | Creative Brief | Copywriting | In-column | Tagline |
| Impressions | Frequency | Advertorial | Request for Proposal (RFP) | Branding |