| Impressions | Forced Buy | Return on Investment (ROI) | Reach | Soft Sell |
| Tagline | Media Buy | Display | Rate Card | In-column |
| Account Executive | Campaign | ADVERTISING BINGO (free square) | Click Through Rate | Splash Page |
| Greeking | Frequency | Tear Sheets | Creative Director | Media Kit |
| Production Request | Copywriting | Banner | Advertorial | Creative Brief |