| Campaign | Greeking | Soft Sell | Display | Request for Proposal (RFP) |
| Branding | Forced Buy | Rate Card | Account Executive | Click Through Rate |
| Advertorial | Splash Page | ADVERTISING BINGO (free square) | Tear Sheets | Copywriting |
| Production Request | Creative Brief | Media Kit | Reach | Media Buy |
| Banner | Return on Investment (ROI) | Frequency | In-column | Impressions |