| Reach | Forced Buy | Tear Sheets | Account Executive | Request for Proposal (RFP) |
| Frequency | In-column | Creative Brief | Click Through Rate | Banner |
| Rate Card | Impressions | ADVERTISING BINGO (free square) | Soft Sell | Branding |
| Greeking | Campaign | Splash Page | Advertorial | Media Buy |
| Media Kit | Return on Investment (ROI) | Production Request | Copywriting | Creative Director |