| Tear Sheets | Creative Director | Copywriting | Advertorial | Display |
| Rate Card | Media Buy | Reach | Click Through Rate | Media Kit |
| Creative Brief | Soft Sell | ADVERTISING BINGO (free square) | In-column | Banner |
| Splash Page | Impressions | Account Executive | Branding | Forced Buy |
| Tagline | Frequency | Request for Proposal (RFP) | Campaign | Return on Investment (ROI) |