| Creative Director | Click Through Rate | Advertorial | Tagline | Rate Card |
| In-column | Forced Buy | Tear Sheets | Request for Proposal (RFP) | Reach |
| Account Executive | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Media Buy | Impressions |
| Soft Sell | Campaign | Branding | Display | Copywriting |
| Splash Page | Greeking | Frequency | Banner | Media Kit |