| Request for Proposal (RFP) | Account Executive | Media Kit | Creative Director | Copywriting |
| Display | Campaign | Creative Brief | Impressions | Production Request |
| Tear Sheets | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Greeking | Media Buy |
| Soft Sell | Frequency | Rate Card | Click Through Rate | Splash Page |
| Forced Buy | Advertorial | Reach | Banner | Tagline |