| Request for Proposal (RFP) | Banner | Impressions | Creative Director | Forced Buy |
| Media Kit | Display | Reach | Creative Brief | Frequency |
| Branding | Rate Card | ADVERTISING BINGO (free square) | Soft Sell | In-column |
| Account Executive | Splash Page | Media Buy | Production Request | Tear Sheets |
| Advertorial | Click Through Rate | Return on Investment (ROI) | Greeking | Campaign |