| Impressions | Forced Buy | Account Executive | In-column | Frequency |
| Return on Investment (ROI) | Branding | Banner | Display | Advertorial |
| Greeking | Splash Page | ADVERTISING BINGO (free square) | Creative Brief | Production Request |
| Reach | Copywriting | Click Through Rate | Request for Proposal (RFP) | Tagline |
| Rate Card | Media Kit | Tear Sheets | Creative Director | Media Buy |