| Click Through Rate | Rate Card | Tagline | Tear Sheets | Request for Proposal (RFP) |
| Branding | Campaign | Banner | Copywriting | Splash Page |
| Impressions | Media Buy | ADVERTISING BINGO (free square) | Greeking | Media Kit |
| Display | Creative Brief | Frequency | Reach | Advertorial |
| In-column | Creative Director | Account Executive | Forced Buy | Return on Investment (ROI) |