| Branding | Greeking | Frequency | Reach | Account Executive |
| Advertorial | Click Through Rate | Soft Sell | Production Request | Rate Card |
| In-column | Copywriting | ADVERTISING BINGO (free square) | Impressions | Tagline |
| Request for Proposal (RFP) | Media Kit | Media Buy | Creative Brief | Creative Director |
| Banner | Forced Buy | Tear Sheets | Return on Investment (ROI) | Splash Page |