| Splash Page | Banner | Rate Card | Forced Buy | Tear Sheets |
| Request for Proposal (RFP) | Return on Investment (ROI) | Creative Director | Media Buy | Click Through Rate |
| Display | Tagline | ADVERTISING BINGO (free square) | In-column | Production Request |
| Branding | Soft Sell | Copywriting | Advertorial | Campaign |
| Reach | Frequency | Impressions | Media Kit | Account Executive |