| Banner | Branding | Reach | Splash Page | Media Buy |
| Forced Buy | Production Request | Tear Sheets | Copywriting | Tagline |
| Media Kit | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Advertorial | In-column |
| Frequency | Return on Investment (ROI) | Rate Card | Click Through Rate | Creative Director |
| Display | Greeking | Account Executive | Impressions | Soft Sell |