| Media Buy | Splash Page | Copywriting | Impressions | Soft Sell |
| Click Through Rate | Campaign | Rate Card | In-column | Tagline |
| Frequency | Reach | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Production Request |
| Banner | Advertorial | Display | Tear Sheets | Creative Director |
| Forced Buy | Account Executive | Greeking | Media Kit | Return on Investment (ROI) |