| Creative Director | Return on Investment (ROI) | Campaign | Reach | Soft Sell |
| Branding | Media Buy | Impressions | Click Through Rate | Display |
| Account Executive | Banner | ADVERTISING BINGO (free square) | In-column | Production Request |
| Tagline | Tear Sheets | Advertorial | Splash Page | Request for Proposal (RFP) |
| Media Kit | Forced Buy | Greeking | Frequency | Rate Card |