| Banner | Request for Proposal (RFP) | In-column | Branding | Splash Page |
| Impressions | Production Request | Return on Investment (ROI) | Creative Director | Tear Sheets |
| Click Through Rate | Rate Card | ADVERTISING BINGO (free square) | Greeking | Advertorial |
| Forced Buy | Account Executive | Media Kit | Campaign | Tagline |
| Soft Sell | Creative Brief | Media Buy | Reach | Display |