| Request for Proposal (RFP) | Soft Sell | Forced Buy | Advertorial | Greeking |
| Creative Brief | Tagline | Display | In-column | Reach |
| Copywriting | Tear Sheets | ADVERTISING BINGO (free square) | Click Through Rate | Creative Director |
| Account Executive | Media Buy | Impressions | Return on Investment (ROI) | Media Kit |
| Frequency | Rate Card | Banner | Splash Page | Production Request |