| Tagline | In-column | Creative Director | Frequency | Soft Sell |
| Media Kit | Tear Sheets | Display | Advertorial | Media Buy |
| Request for Proposal (RFP) | Account Executive | ADVERTISING BINGO (free square) | Production Request | Splash Page |
| Creative Brief | Copywriting | Banner | Rate Card | Impressions |
| Campaign | Return on Investment (ROI) | Reach | Greeking | Branding |