| Splash Page | Campaign | In-column | Creative Director | Display |
| Tear Sheets | Banner | Production Request | Advertorial | Forced Buy |
| Click Through Rate | Frequency | ADVERTISING BINGO (free square) | Copywriting | Branding |
| Soft Sell | Rate Card | Creative Brief | Greeking | Media Buy |
| Request for Proposal (RFP) | Reach | Tagline | Impressions | Account Executive |