| Request for Proposal (RFP) | Reach | Account Executive | Click Through Rate | Copywriting |
| Branding | Return on Investment (ROI) | Production Request | Splash Page | Media Kit |
| Creative Director | Creative Brief | ADVERTISING BINGO (free square) | Forced Buy | In-column |
| Greeking | Media Buy | Tagline | Banner | Impressions |
| Frequency | Campaign | Advertorial | Display | Tear Sheets |