| Copywriting | Reach | Tagline | Soft Sell | Greeking |
| Impressions | Advertorial | Media Buy | Splash Page | Return on Investment (ROI) |
| Forced Buy | Account Executive | ADVERTISING BINGO (free square) | Campaign | Click Through Rate |
| Rate Card | Request for Proposal (RFP) | Production Request | Display | Media Kit |
| Branding | Creative Brief | Creative Director | Banner | Tear Sheets |