| Production Request | Frequency | Creative Director | Reach | Soft Sell |
| Splash Page | Tagline | Impressions | Request for Proposal (RFP) | Branding |
| Display | Greeking | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Media Buy |
| Media Kit | Copywriting | Tear Sheets | Advertorial | Banner |
| Click Through Rate | Campaign | In-column | Creative Brief | Forced Buy |