| Campaign | In-column | Creative Director | Creative Brief | Media Buy |
| Impressions | Soft Sell | Return on Investment (ROI) | Forced Buy | Production Request |
| Advertorial | Media Kit | ADVERTISING BINGO (free square) | Rate Card | Request for Proposal (RFP) |
| Greeking | Copywriting | Reach | Click Through Rate | Splash Page |
| Account Executive | Tear Sheets | Branding | Frequency | Display |