| Display | Banner | Branding | Request for Proposal (RFP) | Reach |
| Copywriting | Campaign | Rate Card | Splash Page | Tagline |
| Tear Sheets | Greeking | ADVERTISING BINGO (free square) | Media Kit | In-column |
| Return on Investment (ROI) | Click Through Rate | Impressions | Advertorial | Account Executive |
| Production Request | Media Buy | Frequency | Creative Brief | Soft Sell |