| Creative Director | Forced Buy | Return on Investment (ROI) | Media Kit | In-column |
| Request for Proposal (RFP) | Impressions | Copywriting | Rate Card | Splash Page |
| Creative Brief | Reach | ADVERTISING BINGO (free square) | Frequency | Click Through Rate |
| Soft Sell | Tagline | Banner | Tear Sheets | Production Request |
| Greeking | Campaign | Display | Branding | Media Buy |