| Banner | Reach | Impressions | Frequency | Production Request |
| Media Buy | Return on Investment (ROI) | Branding | In-column | Creative Director |
| Account Executive | Tear Sheets | ADVERTISING BINGO (free square) | Media Kit | Soft Sell |
| Click Through Rate | Request for Proposal (RFP) | Copywriting | Advertorial | Rate Card |
| Forced Buy | Tagline | Campaign | Splash Page | Greeking |