| Soft Sell | Reach | Banner | Media Kit | Rate Card |
| Copywriting | Greeking | Branding | Splash Page | Advertorial |
| Impressions | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Media Buy | Frequency |
| Creative Brief | Tagline | In-column | Forced Buy | Campaign |
| Tear Sheets | Account Executive | Display | Creative Director | Click Through Rate |