| Return on Investment (ROI) | Click Through Rate | Campaign | Advertorial | Forced Buy |
| Copywriting | Impressions | Banner | Splash Page | Rate Card |
| Media Buy | Media Kit | ADVERTISING BINGO (free square) | Creative Director | Production Request |
| Creative Brief | Soft Sell | Branding | Reach | In-column |
| Tear Sheets | Tagline | Request for Proposal (RFP) | Frequency | Account Executive |