| Tear Sheets | Frequency | Branding | Campaign | Production Request |
| Forced Buy | Impressions | Reach | Copywriting | Click Through Rate |
| Media Kit | Account Executive | ADVERTISING BINGO (free square) | Greeking | Return on Investment (ROI) |
| Media Buy | Advertorial | Display | Creative Brief | Rate Card |
| Soft Sell | Request for Proposal (RFP) | Splash Page | Tagline | Banner |