| Return on Investment (ROI) | Account Executive | Click Through Rate | Reach | Request for Proposal (RFP) |
| Branding | Advertorial | Rate Card | Forced Buy | In-column |
| Greeking | Tagline | ADVERTISING BINGO (free square) | Media Buy | Production Request |
| Creative Brief | Frequency | Impressions | Media Kit | Campaign |
| Tear Sheets | Splash Page | Display | Copywriting | Soft Sell |