| Forced Buy | Production Request | Media Buy | Return on Investment (ROI) | In-column |
| Advertorial | Creative Director | Tear Sheets | Campaign | Display |
| Copywriting | Soft Sell | ADVERTISING BINGO (free square) | Account Executive | Tagline |
| Reach | Request for Proposal (RFP) | Branding | Frequency | Rate Card |
| Media Kit | Splash Page | Click Through Rate | Creative Brief | Impressions |