| Copywriting | Account Executive | Rate Card | In-column | Reach |
| Frequency | Media Buy | Advertorial | Production Request | Soft Sell |
| Campaign | Banner | ADVERTISING BINGO (free square) | Tagline | Request for Proposal (RFP) |
| Display | Forced Buy | Click Through Rate | Media Kit | Impressions |
| Tear Sheets | Greeking | Branding | Creative Director | Creative Brief |