| Frequency | Rate Card | Click Through Rate | Advertorial | Branding |
| Copywriting | Account Executive | Forced Buy | Banner | In-column |
| Creative Director | Soft Sell | ADVERTISING BINGO (free square) | Media Buy | Splash Page |
| Return on Investment (ROI) | Request for Proposal (RFP) | Reach | Media Kit | Display |
| Greeking | Production Request | Tagline | Creative Brief | Tear Sheets |