| Request for Proposal (RFP) | Return on Investment (ROI) | Copywriting | Creative Director | Frequency |
| Production Request | Splash Page | Rate Card | Media Buy | Advertorial |
| Banner | Account Executive | ADVERTISING BINGO (free square) | Campaign | Reach |
| Tear Sheets | In-column | Branding | Display | Click Through Rate |
| Impressions | Creative Brief | Soft Sell | Greeking | Media Kit |