| Banner | In-column | Branding | Creative Director | Advertorial |
| Splash Page | Campaign | Reach | Click Through Rate | Return on Investment (ROI) |
| Creative Brief | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Impressions | Tear Sheets |
| Tagline | Frequency | Production Request | Media Buy | Soft Sell |
| Media Kit | Copywriting | Account Executive | Forced Buy | Display |