| Creative Director | Creative Brief | Branding | Click Through Rate | Return on Investment (ROI) |
| Impressions | Tear Sheets | Advertorial | Forced Buy | Request for Proposal (RFP) |
| Soft Sell | Copywriting | ADVERTISING BINGO (free square) | Campaign | Banner |
| Tagline | Reach | Splash Page | Media Kit | Greeking |
| Frequency | Rate Card | Production Request | Display | Media Buy |