| Frequency | Impressions | Account Executive | Production Request | Creative Director |
| Greeking | Soft Sell | Forced Buy | In-column | Media Buy |
| Click Through Rate | Splash Page | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Tear Sheets |
| Request for Proposal (RFP) | Creative Brief | Campaign | Branding | Advertorial |
| Reach | Rate Card | Copywriting | Tagline | Display |