| Reach | Display | Frequency | Advertorial | Soft Sell |
| Campaign | Click Through Rate | Media Buy | Forced Buy | Return on Investment (ROI) |
| Request for Proposal (RFP) | Tear Sheets | ADVERTISING BINGO (free square) | Creative Brief | Greeking |
| Creative Director | Rate Card | Tagline | Splash Page | Banner |
| Account Executive | Impressions | Branding | Copywriting | Media Kit |