| Creative Brief | Banner | Campaign | Request for Proposal (RFP) | In-column |
| Media Buy | Display | Production Request | Creative Director | Copywriting |
| Greeking | Reach | ADVERTISING BINGO (free square) | Click Through Rate | Impressions |
| Branding | Soft Sell | Return on Investment (ROI) | Frequency | Tagline |
| Forced Buy | Rate Card | Advertorial | Account Executive | Media Kit |