| Click Through Rate | Rate Card | Tagline | In-column | Splash Page |
| Impressions | Soft Sell | Creative Director | Display | Production Request |
| Request for Proposal (RFP) | Advertorial | ADVERTISING BINGO (free square) | Branding | Media Buy |
| Banner | Tear Sheets | Forced Buy | Greeking | Media Kit |
| Copywriting | Account Executive | Reach | Creative Brief | Frequency |