| Rate Card | Advertorial | Creative Brief | Creative Director | In-column |
| Reach | Greeking | Banner | Forced Buy | Impressions |
| Production Request | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Tear Sheets | Display |
| Campaign | Media Buy | Return on Investment (ROI) | Tagline | Splash Page |
| Frequency | Account Executive | Branding | Soft Sell | Media Kit |