| Request for Proposal (RFP) | Splash Page | Copywriting | In-column | Tagline |
| Branding | Reach | Creative Director | Media Buy | Creative Brief |
| Soft Sell | Advertorial | ADVERTISING BINGO (free square) | Banner | Forced Buy |
| Frequency | Account Executive | Impressions | Campaign | Tear Sheets |
| Click Through Rate | Production Request | Display | Rate Card | Greeking |