| Forced Buy | Creative Brief | Greeking | Media Kit | Campaign |
| Impressions | Banner | Display | Account Executive | Media Buy |
| Rate Card | Branding | ADVERTISING BINGO (free square) | Tear Sheets | Click Through Rate |
| Advertorial | Copywriting | Tagline | Soft Sell | Reach |
| Creative Director | Splash Page | In-column | Return on Investment (ROI) | Frequency |