| Return on Investment (ROI) | Branding | Greeking | Tagline | Copywriting |
| Impressions | Media Kit | Request for Proposal (RFP) | Media Buy | Account Executive |
| Display | Advertorial | ADVERTISING BINGO (free square) | Click Through Rate | Frequency |
| Creative Brief | Reach | Tear Sheets | Forced Buy | Production Request |
| Banner | Rate Card | Creative Director | In-column | Splash Page |