| Request for Proposal (RFP) | Production Request | Rate Card | Creative Director | Campaign |
| Banner | Splash Page | In-column | Branding | Reach |
| Impressions | Media Buy | ADVERTISING BINGO (free square) | Creative Brief | Forced Buy |
| Greeking | Media Kit | Click Through Rate | Tear Sheets | Display |
| Copywriting | Return on Investment (ROI) | Soft Sell | Frequency | Advertorial |