| Branding | Click Through Rate | Account Executive | Media Buy | In-column |
| Return on Investment (ROI) | Media Kit | Splash Page | Display | Frequency |
| Creative Director | Production Request | ADVERTISING BINGO (free square) | Advertorial | Greeking |
| Impressions | Soft Sell | Banner | Creative Brief | Copywriting |
| Reach | Rate Card | Request for Proposal (RFP) | Tagline | Tear Sheets |