| Tear Sheets | In-column | Return on Investment (ROI) | Media Buy | Reach |
| Impressions | Display | Production Request | Greeking | Request for Proposal (RFP) |
| Copywriting | Creative Brief | ADVERTISING BINGO (free square) | Campaign | Forced Buy |
| Frequency | Branding | Account Executive | Splash Page | Advertorial |
| Tagline | Rate Card | Banner | Click Through Rate | Media Kit |