| Creative Brief | Campaign | Splash Page | Creative Director | Account Executive |
| Greeking | Media Kit | Media Buy | Request for Proposal (RFP) | Production Request |
| Click Through Rate | Tear Sheets | ADVERTISING BINGO (free square) | Branding | Copywriting |
| Display | Forced Buy | Rate Card | Soft Sell | Frequency |
| In-column | Reach | Banner | Tagline | Advertorial |