| Creative Brief | Splash Page | Greeking | Soft Sell | Frequency |
| Production Request | Request for Proposal (RFP) | Display | Tear Sheets | In-column |
| Impressions | Copywriting | ADVERTISING BINGO (free square) | Creative Director | Reach |
| Forced Buy | Banner | Account Executive | Tagline | Click Through Rate |
| Return on Investment (ROI) | Advertorial | Media Kit | Rate Card | Media Buy |