| Frequency | Display | Branding | Forced Buy | Copywriting |
| Advertorial | Banner | Creative Director | Campaign | Click Through Rate |
| Return on Investment (ROI) | Reach | ADVERTISING BINGO (free square) | Tagline | Impressions |
| Rate Card | Splash Page | Tear Sheets | Soft Sell | Greeking |
| Creative Brief | Request for Proposal (RFP) | Account Executive | Media Kit | Media Buy |