| Production Request | Rate Card | Media Buy | Creative Director | Tear Sheets |
| Forced Buy | Creative Brief | Frequency | Splash Page | Soft Sell |
| In-column | Copywriting | ADVERTISING BINGO (free square) | Display | Banner |
| Impressions | Greeking | Request for Proposal (RFP) | Media Kit | Campaign |
| Account Executive | Advertorial | Tagline | Return on Investment (ROI) | Click Through Rate |