| Greeking | Request for Proposal (RFP) | Media Buy | Tagline | Media Kit |
| Copywriting | In-column | Frequency | Rate Card | Display |
| Branding | Advertorial | ADVERTISING BINGO (free square) | Soft Sell | Forced Buy |
| Reach | Return on Investment (ROI) | Tear Sheets | Banner | Creative Director |
| Impressions | Splash Page | Campaign | Creative Brief | Account Executive |