| Greeking | Branding | Request for Proposal (RFP) | Impressions | Account Executive |
| Advertorial | Creative Brief | Tagline | Production Request | Media Buy |
| In-column | Display | ADVERTISING BINGO (free square) | Media Kit | Creative Director |
| Reach | Splash Page | Copywriting | Rate Card | Return on Investment (ROI) |
| Tear Sheets | Banner | Forced Buy | Frequency | Soft Sell |