| Media Buy | Creative Director | Reach | Production Request | Creative Brief |
| Request for Proposal (RFP) | Banner | Return on Investment (ROI) | Click Through Rate | Advertorial |
| Splash Page | Tear Sheets | ADVERTISING BINGO (free square) | Account Executive | Forced Buy |
| Campaign | Tagline | In-column | Display | Media Kit |
| Soft Sell | Branding | Copywriting | Greeking | Frequency |