| Advertorial | Account Executive | Copywriting | Media Buy | In-column |
| Tear Sheets | Banner | Creative Brief | Display | Soft Sell |
| Media Kit | Tagline | ADVERTISING BINGO (free square) | Forced Buy | Return on Investment (ROI) |
| Branding | Request for Proposal (RFP) | Impressions | Click Through Rate | Creative Director |
| Greeking | Rate Card | Splash Page | Reach | Campaign |