| Advertorial | Tagline | Soft Sell | Reach | Rate Card |
| In-column | Branding | Creative Director | Request for Proposal (RFP) | Campaign |
| Copywriting | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Forced Buy | Splash Page |
| Media Kit | Click Through Rate | Greeking | Banner | Frequency |
| Tear Sheets | Account Executive | Creative Brief | Media Buy | Display |