| Display | Creative Director | Impressions | Reach | Copywriting |
| Rate Card | Tagline | Campaign | Forced Buy | Account Executive |
| Branding | In-column | ADVERTISING BINGO (free square) | Click Through Rate | Banner |
| Return on Investment (ROI) | Media Kit | Media Buy | Frequency | Soft Sell |
| Production Request | Creative Brief | Greeking | Request for Proposal (RFP) | Splash Page |