| In-column | Frequency | Splash Page | Display | Media Buy |
| Soft Sell | Banner | Campaign | Media Kit | Branding |
| Production Request | Impressions | ADVERTISING BINGO (free square) | Tagline | Return on Investment (ROI) |
| Account Executive | Copywriting | Advertorial | Creative Brief | Click Through Rate |
| Greeking | Creative Director | Forced Buy | Reach | Tear Sheets |