| Frequency | Impressions | Greeking | Tagline | Media Kit |
| Branding | Tear Sheets | Request for Proposal (RFP) | Banner | Soft Sell |
| Forced Buy | Campaign | ADVERTISING BINGO (free square) | Account Executive | Creative Director |
| Reach | Display | Rate Card | Production Request | Copywriting |
| Click Through Rate | Media Buy | Return on Investment (ROI) | Splash Page | In-column |