| Greeking | Soft Sell | Banner | Display | Rate Card |
| Creative Brief | Copywriting | Campaign | Splash Page | Return on Investment (ROI) |
| Frequency | Media Kit | ADVERTISING BINGO (free square) | Tagline | Reach |
| Tear Sheets | Click Through Rate | Branding | Creative Director | Forced Buy |
| Advertorial | Account Executive | Production Request | Request for Proposal (RFP) | Impressions |