| Campaign | Branding | Rate Card | Forced Buy | Return on Investment (ROI) |
| Display | Request for Proposal (RFP) | Creative Brief | Creative Director | Account Executive |
| Media Kit | Frequency | ADVERTISING BINGO (free square) | Banner | In-column |
| Media Buy | Soft Sell | Click Through Rate | Splash Page | Impressions |
| Tagline | Production Request | Copywriting | Advertorial | Reach |