| Rate Card | In-column | Creative Brief | Display | Account Executive |
| Campaign | Soft Sell | Click Through Rate | Media Kit | Tear Sheets |
| Splash Page | Impressions | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Reach |
| Greeking | Frequency | Copywriting | Tagline | Banner |
| Production Request | Creative Director | Forced Buy | Return on Investment (ROI) | Advertorial |