| Tear Sheets | Reach | Branding | Account Executive | Media Kit |
| Creative Director | Greeking | Click Through Rate | Return on Investment (ROI) | Copywriting |
| Forced Buy | Advertorial | ADVERTISING BINGO (free square) | Display | Splash Page |
| Creative Brief | Rate Card | Soft Sell | Tagline | Impressions |
| Banner | Campaign | Media Buy | Production Request | Frequency |