| Branding | Advertorial | Impressions | Forced Buy | Media Kit |
| Splash Page | Media Buy | Return on Investment (ROI) | Soft Sell | Banner |
| Rate Card | Tagline | ADVERTISING BINGO (free square) | Display | Creative Brief |
| Copywriting | Frequency | Request for Proposal (RFP) | Click Through Rate | Production Request |
| Creative Director | Campaign | Reach | Greeking | Account Executive |