Production Request | Return on Investment (ROI) | Media Kit | Rate Card | Creative Director |
Request for Proposal (RFP) | Soft Sell | Greeking | Tear Sheets | Banner |
Branding | Advertorial | ADVERTISING BINGO (free square) | Frequency | Splash Page |
Tagline | Creative Brief | Display | Click Through Rate | In-column |
Forced Buy | Impressions | Copywriting | Campaign | Media Buy |