| Forced Buy | Rate Card | Creative Brief | Media Kit | Return on Investment (ROI) |
| Media Buy | Reach | Impressions | Click Through Rate | Account Executive |
| Advertorial | Campaign | ADVERTISING BINGO (free square) | Splash Page | Tagline |
| Branding | Display | Banner | Tear Sheets | Copywriting |
| Soft Sell | Frequency | In-column | Creative Director | Request for Proposal (RFP) |