| Rate Card | Reach | Media Buy | Copywriting | Display |
| Campaign | Creative Brief | Advertorial | Request for Proposal (RFP) | Return on Investment (ROI) |
| Impressions | Branding | ADVERTISING BINGO (free square) | Splash Page | Creative Director |
| Tear Sheets | Media Kit | Production Request | Soft Sell | Frequency |
| Click Through Rate | Forced Buy | In-column | Greeking | Account Executive |