| Rate Card | Tagline | Branding | Creative Brief | Production Request |
| In-column | Banner | Return on Investment (ROI) | Media Kit | Account Executive |
| Reach | Forced Buy | ADVERTISING BINGO (free square) | Click Through Rate | Splash Page |
| Soft Sell | Display | Campaign | Frequency | Creative Director |
| Greeking | Media Buy | Request for Proposal (RFP) | Tear Sheets | Advertorial |