| Request for Proposal (RFP) | Creative Brief | Tagline | Account Executive | Reach |
| Click Through Rate | Tear Sheets | Greeking | Splash Page | Advertorial |
| Creative Director | Rate Card | ADVERTISING BINGO (free square) | Impressions | Copywriting |
| Campaign | Frequency | Media Kit | In-column | Media Buy |
| Soft Sell | Forced Buy | Branding | Return on Investment (ROI) | Display |