| Account Executive | Forced Buy | Rate Card | Splash Page | Tear Sheets |
| Greeking | Production Request | Soft Sell | Tagline | Advertorial |
| Reach | Click Through Rate | ADVERTISING BINGO (free square) | Copywriting | Display |
| Impressions | Campaign | In-column | Return on Investment (ROI) | Media Kit |
| Request for Proposal (RFP) | Banner | Creative Director | Frequency | Creative Brief |