| Frequency | Return on Investment (ROI) | Copywriting | Banner | Greeking |
| Click Through Rate | In-column | Forced Buy | Tear Sheets | Production Request |
| Soft Sell | Account Executive | ADVERTISING BINGO (free square) | Media Kit | Advertorial |
| Tagline | Creative Brief | Media Buy | Rate Card | Reach |
| Display | Campaign | Splash Page | Creative Director | Impressions |