| In-column | Production Request | Click Through Rate | Rate Card | Forced Buy |
| Return on Investment (ROI) | Banner | Account Executive | Campaign | Creative Director |
| Display | Media Kit | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Greeking |
| Impressions | Copywriting | Reach | Tear Sheets | Tagline |
| Advertorial | Splash Page | Frequency | Branding | Soft Sell |