| Campaign | Return on Investment (ROI) | Media Kit | Production Request | Tear Sheets |
| Creative Brief | Display | Creative Director | Banner | Branding |
| Account Executive | Frequency | ADVERTISING BINGO (free square) | Advertorial | Rate Card |
| Copywriting | Soft Sell | Forced Buy | Tagline | In-column |
| Reach | Splash Page | Greeking | Request for Proposal (RFP) | Impressions |