| Creative Brief | Creative Director | Tagline | Soft Sell | Branding |
| Media Kit | In-column | Forced Buy | Splash Page | Banner |
| Display | Copywriting | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Tear Sheets |
| Frequency | Greeking | Rate Card | Request for Proposal (RFP) | Impressions |
| Campaign | Media Buy | Advertorial | Reach | Click Through Rate |