| Soft Sell | Splash Page | Branding | Media Buy | Reach |
| Tear Sheets | Banner | In-column | Frequency | Advertorial |
| Greeking | Impressions | ADVERTISING BINGO (free square) | Media Kit | Forced Buy |
| Creative Director | Tagline | Request for Proposal (RFP) | Creative Brief | Account Executive |
| Production Request | Campaign | Rate Card | Click Through Rate | Return on Investment (ROI) |