| Rate Card | Soft Sell | Media Buy | Branding | Advertorial |
| Account Executive | Display | Click Through Rate | Reach | Campaign |
| Copywriting | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Banner | Impressions |
| Request for Proposal (RFP) | Tear Sheets | Tagline | Production Request | Creative Brief |
| Frequency | Creative Director | Splash Page | Forced Buy | Media Kit |