| Rate Card | Creative Director | Branding | Creative Brief | Campaign |
| Forced Buy | Media Buy | Impressions | Tear Sheets | Request for Proposal (RFP) |
| Return on Investment (ROI) | Production Request | ADVERTISING BINGO (free square) | Frequency | Reach |
| Splash Page | Soft Sell | Copywriting | Tagline | In-column |
| Display | Greeking | Account Executive | Media Kit | Click Through Rate |