| Display | Frequency | Tagline | Reach | Splash Page |
| Branding | In-column | Forced Buy | Tear Sheets | Campaign |
| Creative Director | Production Request | ADVERTISING BINGO (free square) | Banner | Creative Brief |
| Copywriting | Media Buy | Request for Proposal (RFP) | Account Executive | Media Kit |
| Click Through Rate | Impressions | Return on Investment (ROI) | Rate Card | Greeking |