| Creative Brief | Click Through Rate | Request for Proposal (RFP) | Return on Investment (ROI) | Tear Sheets |
| In-column | Tagline | Banner | Campaign | Media Buy |
| Copywriting | Media Kit | ADVERTISING BINGO (free square) | Production Request | Display |
| Rate Card | Forced Buy | Branding | Reach | Splash Page |
| Impressions | Soft Sell | Account Executive | Frequency | Creative Director |