| Impressions | Tear Sheets | Media Buy | Copywriting | Tagline |
| Return on Investment (ROI) | Campaign | Soft Sell | In-column | Branding |
| Creative Director | Reach | ADVERTISING BINGO (free square) | Advertorial | Account Executive |
| Creative Brief | Greeking | Rate Card | Banner | Splash Page |
| Request for Proposal (RFP) | Media Kit | Production Request | Forced Buy | Frequency |