| Tear Sheets | Tagline | Forced Buy | Greeking | Banner |
| Campaign | Frequency | Account Executive | Advertorial | Splash Page |
| Media Buy | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Production Request | In-column |
| Return on Investment (ROI) | Creative Brief | Branding | Impressions | Click Through Rate |
| Reach | Creative Director | Media Kit | Display | Soft Sell |