| Advertorial | Media Buy | Account Executive | Soft Sell | Creative Director |
| Reach | Branding | Banner | Return on Investment (ROI) | Splash Page |
| Display | Click Through Rate | ADVERTISING BINGO (free square) | Tear Sheets | Impressions |
| Copywriting | Production Request | Rate Card | Campaign | In-column |
| Frequency | Request for Proposal (RFP) | Media Kit | Forced Buy | Tagline |