| Tagline | Click Through Rate | Forced Buy | Creative Brief | In-column |
| Banner | Media Kit | Splash Page | Return on Investment (ROI) | Copywriting |
| Advertorial | Tear Sheets | ADVERTISING BINGO (free square) | Campaign | Creative Director |
| Request for Proposal (RFP) | Account Executive | Greeking | Frequency | Production Request |
| Impressions | Media Buy | Rate Card | Branding | Reach |