| Rate Card | Banner | Media Kit | Display | Tear Sheets |
| Return on Investment (ROI) | Media Buy | Copywriting | Click Through Rate | Splash Page |
| Frequency | Creative Director | ADVERTISING BINGO (free square) | In-column | Reach |
| Creative Brief | Impressions | Soft Sell | Greeking | Branding |
| Tagline | Account Executive | Request for Proposal (RFP) | Production Request | Forced Buy |