| Soft Sell | Frequency | Branding | Display | Media Buy |
| Production Request | Advertorial | Forced Buy | Creative Brief | Creative Director |
| Request for Proposal (RFP) | Campaign | ADVERTISING BINGO (free square) | Splash Page | Tagline |
| Rate Card | Greeking | Media Kit | Reach | Account Executive |
| Return on Investment (ROI) | Tear Sheets | In-column | Copywriting | Impressions |