| Request for Proposal (RFP) | Soft Sell | Creative Brief | Media Kit | Return on Investment (ROI) |
| Impressions | Rate Card | Campaign | Display | Click Through Rate |
| Banner | Tagline | ADVERTISING BINGO (free square) | Frequency | Production Request |
| Tear Sheets | Media Buy | Splash Page | Forced Buy | In-column |
| Creative Director | Greeking | Advertorial | Reach | Account Executive |