| Banner | Creative Director | Branding | Click Through Rate | Copywriting |
| Campaign | Production Request | Media Kit | Frequency | Return on Investment (ROI) |
| Forced Buy | Impressions | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Soft Sell |
| Creative Brief | Advertorial | Account Executive | Media Buy | Tear Sheets |
| Splash Page | Tagline | In-column | Reach | Rate Card |