| Branding | Banner | Tagline | Frequency | Media Kit |
| Click Through Rate | Creative Brief | Account Executive | Soft Sell | Splash Page |
| Return on Investment (ROI) | Campaign | ADVERTISING BINGO (free square) | Forced Buy | Reach |
| Display | In-column | Copywriting | Media Buy | Tear Sheets |
| Impressions | Greeking | Request for Proposal (RFP) | Creative Director | Rate Card |