| Forced Buy | Banner | Soft Sell | Campaign | Creative Brief |
| Splash Page | Click Through Rate | Greeking | Tagline | Production Request |
| Creative Director | Account Executive | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Return on Investment (ROI) |
| Reach | Rate Card | Branding | Display | Media Kit |
| Advertorial | Frequency | Copywriting | Tear Sheets | Media Buy |