| Soft Sell | Reach | Tagline | Splash Page | Campaign |
| Display | Forced Buy | Creative Director | Tear Sheets | Return on Investment (ROI) |
| Advertorial | In-column | ADVERTISING BINGO (free square) | Creative Brief | Banner |
| Click Through Rate | Production Request | Impressions | Greeking | Rate Card |
| Request for Proposal (RFP) | Copywriting | Frequency | Account Executive | Branding |