| Production Request | Return on Investment (ROI) | Media Kit | Rate Card | Creative Director |
| Request for Proposal (RFP) | Soft Sell | Greeking | Tear Sheets | Banner |
| Branding | Advertorial | ADVERTISING BINGO (free square) | Frequency | Splash Page |
| Tagline | Creative Brief | Display | Click Through Rate | In-column |
| Forced Buy | Impressions | Copywriting | Campaign | Media Buy |