| Account Executive | Production Request | Greeking | Soft Sell | In-column |
| Rate Card | Display | Tagline | Campaign | Creative Director |
| Tear Sheets | Media Buy | ADVERTISING BINGO (free square) | Click Through Rate | Advertorial |
| Request for Proposal (RFP) | Forced Buy | Frequency | Reach | Branding |
| Return on Investment (ROI) | Media Kit | Copywriting | Impressions | Banner |