| Request for Proposal (RFP) | Soft Sell | Media Buy | Creative Director | Banner |
| Click Through Rate | Frequency | Tear Sheets | Greeking | Display |
| Reach | Campaign | ADVERTISING BINGO (free square) | Account Executive | Rate Card |
| Return on Investment (ROI) | Splash Page | In-column | Production Request | Forced Buy |
| Branding | Advertorial | Impressions | Tagline | Media Kit |