| In-column | Reach | Frequency | Display | Rate Card |
| Tear Sheets | Soft Sell | Campaign | Copywriting | Return on Investment (ROI) |
| Impressions | Greeking | ADVERTISING BINGO (free square) | Tagline | Media Kit |
| Click Through Rate | Account Executive | Advertorial | Production Request | Request for Proposal (RFP) |
| Splash Page | Forced Buy | Creative Director | Branding | Media Buy |