| Request for Proposal (RFP) | Creative Brief | Campaign | Tagline | Display |
| Rate Card | Frequency | Soft Sell | Media Kit | Impressions |
| Splash Page | Banner | ADVERTISING BINGO (free square) | Greeking | Reach |
| Click Through Rate | Advertorial | In-column | Copywriting | Return on Investment (ROI) |
| Forced Buy | Account Executive | Tear Sheets | Production Request | Branding |