| In-column | Splash Page | Advertorial | Copywriting | Creative Brief |
| Rate Card | Campaign | Return on Investment (ROI) | Tagline | Tear Sheets |
| Click Through Rate | Media Kit | ADVERTISING BINGO (free square) | Media Buy | Creative Director |
| Display | Reach | Production Request | Request for Proposal (RFP) | Frequency |
| Banner | Forced Buy | Impressions | Soft Sell | Account Executive |