| Impressions | Splash Page | Frequency | Account Executive | Rate Card |
| Tear Sheets | Campaign | Media Buy | Branding | Reach |
| Click Through Rate | Creative Director | ADVERTISING BINGO (free square) | Display | Advertorial |
| Soft Sell | Return on Investment (ROI) | Creative Brief | In-column | Request for Proposal (RFP) |
| Banner | Media Kit | Greeking | Production Request | Copywriting |