| Production Request | Tear Sheets | Soft Sell | Click Through Rate | Greeking |
| In-column | Display | Media Buy | Tagline | Branding |
| Impressions | Creative Director | ADVERTISING BINGO (free square) | Banner | Request for Proposal (RFP) |
| Frequency | Media Kit | Advertorial | Rate Card | Copywriting |
| Account Executive | Splash Page | Forced Buy | Creative Brief | Return on Investment (ROI) |