| Copywriting | Impressions | Display | Reach | Soft Sell |
| Tagline | Splash Page | Media Kit | In-column | Account Executive |
| Production Request | Branding | ADVERTISING BINGO (free square) | Forced Buy | Rate Card |
| Creative Brief | Greeking | Advertorial | Banner | Click Through Rate |
| Return on Investment (ROI) | Tear Sheets | Media Buy | Request for Proposal (RFP) | Creative Director |