| Copywriting | Rate Card | Forced Buy | Request for Proposal (RFP) | Soft Sell |
| Splash Page | Display | Tagline | Campaign | Click Through Rate |
| Creative Brief | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Advertorial | Reach |
| Frequency | Media Kit | Account Executive | Creative Director | Banner |
| Greeking | Branding | Media Buy | Tear Sheets | Production Request |