| Copywriting | Greeking | Branding | Click Through Rate | Splash Page |
| Account Executive | Banner | Media Buy | Production Request | Campaign |
| Impressions | Forced Buy | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Creative Director |
| Display | Creative Brief | Tear Sheets | Tagline | In-column |
| Frequency | Soft Sell | Reach | Request for Proposal (RFP) | Rate Card |