| Frequency | Impressions | Greeking | Return on Investment (ROI) | Branding |
| Soft Sell | Account Executive | Click Through Rate | Creative Brief | Reach |
| Splash Page | Creative Director | ADVERTISING BINGO (free square) | In-column | Campaign |
| Rate Card | Display | Media Kit | Request for Proposal (RFP) | Tear Sheets |
| Banner | Copywriting | Media Buy | Tagline | Production Request |