| Tear Sheets | Creative Brief | Media Buy | In-column | Return on Investment (ROI) |
| Soft Sell | Tagline | Campaign | Creative Director | Copywriting |
| Click Through Rate | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Media Kit | Reach |
| Display | Impressions | Account Executive | Forced Buy | Splash Page |
| Advertorial | Frequency | Rate Card | Greeking | Banner |