| Tagline | Creative Brief | Splash Page | Campaign | Request for Proposal (RFP) |
| Banner | Impressions | Rate Card | Account Executive | Return on Investment (ROI) |
| Greeking | Copywriting | ADVERTISING BINGO (free square) | Production Request | Creative Director |
| Click Through Rate | Forced Buy | Media Kit | Branding | Frequency |
| Tear Sheets | In-column | Soft Sell | Reach | Advertorial |