| Tear Sheets | In-column | Account Executive | Impressions | Click Through Rate |
| Media Kit | Tagline | Greeking | Copywriting | Banner |
| Production Request | Branding | ADVERTISING BINGO (free square) | Media Buy | Soft Sell |
| Splash Page | Return on Investment (ROI) | Frequency | Display | Advertorial |
| Forced Buy | Rate Card | Creative Director | Creative Brief | Request for Proposal (RFP) |