| Display | Creative Brief | Click Through Rate | Return on Investment (ROI) | Soft Sell |
| Creative Director | Advertorial | Frequency | Copywriting | Production Request |
| Splash Page | Branding | ADVERTISING BINGO (free square) | Media Buy | Rate Card |
| Request for Proposal (RFP) | Tagline | Forced Buy | In-column | Banner |
| Media Kit | Tear Sheets | Account Executive | Impressions | Campaign |