| Impressions | Tear Sheets | Copywriting | In-column | Display |
| Rate Card | Click Through Rate | Return on Investment (ROI) | Request for Proposal (RFP) | Branding |
| Media Buy | Tagline | ADVERTISING BINGO (free square) | Media Kit | Production Request |
| Forced Buy | Creative Brief | Splash Page | Greeking | Advertorial |
| Creative Director | Account Executive | Reach | Soft Sell | Campaign |