| Copywriting | Media Kit | Return on Investment (ROI) | Campaign | Production Request |
| Banner | Tear Sheets | Rate Card | In-column | Reach |
| Forced Buy | Branding | ADVERTISING BINGO (free square) | Media Buy | Display |
| Soft Sell | Greeking | Impressions | Tagline | Request for Proposal (RFP) |
| Account Executive | Frequency | Splash Page | Click Through Rate | Creative Brief |