| In-column | Media Buy | Creative Brief | Tagline | Display |
| Campaign | Media Kit | Frequency | Impressions | Splash Page |
| Tear Sheets | Advertorial | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Request for Proposal (RFP) |
| Creative Director | Copywriting | Banner | Forced Buy | Rate Card |
| Click Through Rate | Branding | Soft Sell | Reach | Account Executive |