| Copywriting | Display | Soft Sell | Media Kit | Advertorial |
| Greeking | Impressions | Click Through Rate | Creative Brief | Splash Page |
| Tagline | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Production Request | Account Executive |
| Tear Sheets | Forced Buy | Branding | Campaign | Creative Director |
| Rate Card | Media Buy | In-column | Frequency | Reach |