| Branding | Impressions | Forced Buy | Media Kit | Creative Brief |
| Tagline | Soft Sell | Display | Click Through Rate | Reach |
| Banner | Account Executive | ADVERTISING BINGO (free square) | Campaign | Splash Page |
| In-column | Copywriting | Frequency | Tear Sheets | Advertorial |
| Creative Director | Greeking | Production Request | Return on Investment (ROI) | Media Buy |