| Creative Director | Campaign | Impressions | Reach | Greeking |
| Branding | Frequency | Request for Proposal (RFP) | Production Request | Copywriting |
| Creative Brief | In-column | ADVERTISING BINGO (free square) | Forced Buy | Display |
| Soft Sell | Media Buy | Click Through Rate | Media Kit | Return on Investment (ROI) |
| Advertorial | Rate Card | Banner | Account Executive | Tear Sheets |