| Advertorial | Account Executive | Splash Page | Banner | Soft Sell |
| Creative Director | Media Buy | Creative Brief | Request for Proposal (RFP) | Greeking |
| Tagline | Tear Sheets | ADVERTISING BINGO (free square) | Copywriting | Production Request |
| Branding | Frequency | Return on Investment (ROI) | Rate Card | Display |
| Media Kit | Campaign | In-column | Reach | Forced Buy |