| Click Through Rate | Creative Brief | Forced Buy | Campaign | Creative Director |
| Production Request | Display | Advertorial | Impressions | Splash Page |
| Request for Proposal (RFP) | In-column | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Branding |
| Rate Card | Tagline | Greeking | Account Executive | Media Kit |
| Banner | Tear Sheets | Frequency | Soft Sell | Reach |