| Splash Page | Copywriting | Media Buy | Creative Director | Return on Investment (ROI) |
| Branding | Request for Proposal (RFP) | Click Through Rate | Rate Card | Media Kit |
| Advertorial | Forced Buy | ADVERTISING BINGO (free square) | Reach | Impressions |
| Banner | Tagline | Frequency | In-column | Creative Brief |
| Production Request | Display | Account Executive | Soft Sell | Tear Sheets |