| Creative Director | Tear Sheets | Production Request | Media Kit | In-column |
| Display | Impressions | Greeking | Reach | Splash Page |
| Account Executive | Creative Brief | ADVERTISING BINGO (free square) | Banner | Copywriting |
| Frequency | Campaign | Advertorial | Tagline | Click Through Rate |
| Branding | Forced Buy | Request for Proposal (RFP) | Return on Investment (ROI) | Soft Sell |