| Account Executive | Production Request | Frequency | Impressions | Media Buy |
| Request for Proposal (RFP) | Tear Sheets | Advertorial | Media Kit | Greeking |
| Tagline | Banner | ADVERTISING BINGO (free square) | Click Through Rate | Branding |
| Return on Investment (ROI) | Campaign | Display | In-column | Creative Director |
| Reach | Copywriting | Forced Buy | Soft Sell | Rate Card |