| Impressions | Tear Sheets | Forced Buy | Greeking | Creative Director |
| Advertorial | Reach | Creative Brief | Display | Request for Proposal (RFP) |
| Branding | Soft Sell | ADVERTISING BINGO (free square) | Account Executive | In-column |
| Return on Investment (ROI) | Rate Card | Production Request | Campaign | Media Kit |
| Splash Page | Banner | Tagline | Copywriting | Media Buy |