| Copywriting | Creative Brief | Impressions | Click Through Rate | Request for Proposal (RFP) |
| In-column | Frequency | Advertorial | Campaign | Greeking |
| Return on Investment (ROI) | Branding | ADVERTISING BINGO (free square) | Reach | Tagline |
| Creative Director | Banner | Tear Sheets | Soft Sell | Media Kit |
| Rate Card | Splash Page | Media Buy | Display | Account Executive |
| Account Executive | Greeking | Request for Proposal (RFP) | Production Request | Advertorial |
| Return on Investment (ROI) | Tear Sheets | Media Kit | Campaign | Click Through Rate |
| Frequency | Splash Page | ADVERTISING BINGO (free square) | Impressions | Copywriting |
| Rate Card | Display | Creative Brief | Banner | Reach |
| Tagline | Soft Sell | Media Buy | Forced Buy | Creative Director |