| Click Through Rate | Creative Brief | Display | Creative Director | Greeking |
| Campaign | Media Kit | Return on Investment (ROI) | Request for Proposal (RFP) | Tagline |
| Reach | Rate Card | ADVERTISING BINGO (free square) | Splash Page | Account Executive |
| Advertorial | Forced Buy | Media Buy | Impressions | Copywriting |
| Banner | Branding | Production Request | Soft Sell | Frequency |
| Click Through Rate | Tear Sheets | Impressions | Soft Sell | Copywriting |
| Display | Creative Director | Production Request | Account Executive | Media Kit |
| In-column | Reach | ADVERTISING BINGO (free square) | Splash Page | Request for Proposal (RFP) |
| Creative Brief | Banner | Return on Investment (ROI) | Media Buy | Forced Buy |
| Branding | Tagline | Frequency | Rate Card | Greeking |