| Reach | Forced Buy | Tear Sheets | Splash Page | Frequency |
| Click Through Rate | Tagline | Media Buy | Account Executive | Advertorial |
| In-column | Soft Sell | ADVERTISING BINGO (free square) | Copywriting | Rate Card |
| Greeking | Branding | Media Kit | Display | Creative Director |
| Request for Proposal (RFP) | Creative Brief | Banner | Impressions | Production Request |
| Return on Investment (ROI) | Rate Card | Impressions | Creative Director | Campaign |
| Request for Proposal (RFP) | In-column | Advertorial | Media Buy | Production Request |
| Media Kit | Soft Sell | ADVERTISING BINGO (free square) | Account Executive | Banner |
| Click Through Rate | Tear Sheets | Branding | Reach | Forced Buy |
| Creative Brief | Tagline | Frequency | Splash Page | Copywriting |