| Tear Sheets | Account Executive | Production Request | Banner | Return on Investment (ROI) |
| Branding | Splash Page | Impressions | Display | Creative Brief |
| Advertorial | Click Through Rate | ADVERTISING BINGO (free square) | Reach | Media Kit |
| Forced Buy | Soft Sell | Copywriting | In-column | Greeking |
| Creative Director | Frequency | Request for Proposal (RFP) | Tagline | Campaign |
| Request for Proposal (RFP) | Splash Page | Copywriting | Tear Sheets | Return on Investment (ROI) |
| Advertorial | Production Request | Click Through Rate | In-column | Greeking |
| Banner | Campaign | ADVERTISING BINGO (free square) | Frequency | Reach |
| Creative Brief | Media Buy | Display | Tagline | Impressions |
| Media Kit | Creative Director | Forced Buy | Account Executive | Rate Card |