| Soft Sell | In-column | Forced Buy | Return on Investment (ROI) | Display |
| Branding | Splash Page | Rate Card | Media Kit | Creative Director |
| Reach | Media Buy | ADVERTISING BINGO (free square) | Creative Brief | Tagline |
| Copywriting | Advertorial | Campaign | Account Executive | Request for Proposal (RFP) |
| Tear Sheets | Impressions | Greeking | Banner | Production Request |
| Greeking | Account Executive | Reach | Media Buy | Soft Sell |
| Banner | Media Kit | Rate Card | Branding | Impressions |
| Request for Proposal (RFP) | Click Through Rate | ADVERTISING BINGO (free square) | In-column | Return on Investment (ROI) |
| Forced Buy | Splash Page | Tear Sheets | Creative Director | Frequency |
| Production Request | Campaign | Tagline | Display | Creative Brief |