| Impressions | Campaign | Tear Sheets | Forced Buy | Copywriting |
| Click Through Rate | Request for Proposal (RFP) | Tagline | Creative Director | Soft Sell |
| Media Buy | Creative Brief | ADVERTISING BINGO (free square) | Splash Page | Return on Investment (ROI) |
| Banner | Reach | Account Executive | Rate Card | Advertorial |
| Media Kit | Frequency | Production Request | Display | Greeking |
| Tear Sheets | Campaign | Account Executive | Tagline | Reach |
| Display | Request for Proposal (RFP) | Creative Director | Copywriting | Production Request |
| Return on Investment (ROI) | Banner | ADVERTISING BINGO (free square) | Creative Brief | Click Through Rate |
| Media Kit | Rate Card | Media Buy | Splash Page | Advertorial |
| Frequency | Forced Buy | In-column | Impressions | Greeking |