| Click Through Rate | Forced Buy | Soft Sell | Impressions | Return on Investment (ROI) |
| In-column | Advertorial | Display | Production Request | Frequency |
| Campaign | Reach | ADVERTISING BINGO (free square) | Media Kit | Creative Brief |
| Creative Director | Media Buy | Rate Card | Tagline | Branding |
| Request for Proposal (RFP) | Greeking | Tear Sheets | Banner | Account Executive |
| Account Executive | Impressions | Production Request | Return on Investment (ROI) | Advertorial |
| Greeking | Soft Sell | Media Kit | Tagline | Click Through Rate |
| Display | Banner | ADVERTISING BINGO (free square) | Media Buy | Splash Page |
| Forced Buy | Copywriting | Request for Proposal (RFP) | Frequency | Rate Card |
| Tear Sheets | Campaign | Creative Brief | Branding | Reach |