| Tagline | Request for Proposal (RFP) | Impressions | Media Buy | Branding |
| Production Request | Display | Reach | Media Kit | Return on Investment (ROI) |
| Account Executive | Tear Sheets | ADVERTISING BINGO (free square) | Banner | Frequency |
| Splash Page | Rate Card | Campaign | Advertorial | Creative Brief |
| Greeking | In-column | Forced Buy | Soft Sell | Copywriting |
| Greeking | Banner | Advertorial | Tagline | Request for Proposal (RFP) |
| Campaign | Media Kit | Frequency | In-column | Reach |
| Soft Sell | Splash Page | ADVERTISING BINGO (free square) | Branding | Impressions |
| Copywriting | Rate Card | Creative Brief | Account Executive | Return on Investment (ROI) |
| Tear Sheets | Creative Director | Display | Click Through Rate | Media Buy |