| Creative Director | Soft Sell | Impressions | Rate Card | Media Kit |
| Media Buy | Frequency | Reach | Copywriting | Display |
| Forced Buy | Production Request | ADVERTISING BINGO (free square) | Tagline | Click Through Rate |
| Tear Sheets | Banner | Request for Proposal (RFP) | Splash Page | Advertorial |
| Account Executive | In-column | Campaign | Branding | Greeking |
| Branding | Forced Buy | Frequency | Display | Media Kit |
| Soft Sell | Impressions | Campaign | Advertorial | Tagline |
| In-column | Greeking | ADVERTISING BINGO (free square) | Splash Page | Return on Investment (ROI) |
| Banner | Copywriting | Tear Sheets | Request for Proposal (RFP) | Media Buy |
| Click Through Rate | Reach | Creative Director | Account Executive | Rate Card |