| Click Through Rate | Display | Frequency | Forced Buy | In-column |
| Tagline | Return on Investment (ROI) | Creative Brief | Tear Sheets | Greeking |
| Reach | Copywriting | ADVERTISING BINGO (free square) | Soft Sell | Branding |
| Rate Card | Media Kit | Advertorial | Impressions | Account Executive |
| Media Buy | Banner | Production Request | Campaign | Creative Director |
| Advertorial | Display | Rate Card | Reach | Tagline |
| Account Executive | Soft Sell | Banner | Copywriting | Creative Brief |
| Branding | Click Through Rate | ADVERTISING BINGO (free square) | Campaign | Frequency |
| In-column | Request for Proposal (RFP) | Return on Investment (ROI) | Production Request | Media Kit |
| Forced Buy | Impressions | Creative Director | Splash Page | Media Buy |