| Frequency | Tagline | Campaign | Display | Impressions |
| Media Kit | Media Buy | Soft Sell | Reach | Production Request |
| Greeking | Forced Buy | ADVERTISING BINGO (free square) | Splash Page | Branding |
| Creative Brief | In-column | Tear Sheets | Account Executive | Rate Card |
| Banner | Creative Director | Click Through Rate | Request for Proposal (RFP) | Advertorial |
| In-column | Account Executive | Request for Proposal (RFP) | Tear Sheets | Rate Card |
| Campaign | Production Request | Media Buy | Greeking | Advertorial |
| Creative Director | Creative Brief | ADVERTISING BINGO (free square) | Media Kit | Banner |
| Frequency | Return on Investment (ROI) | Tagline | Forced Buy | Impressions |
| Copywriting | Splash Page | Click Through Rate | Reach | Branding |