| Creative Director | Creative Brief | Soft Sell | Campaign | Reach |
| Forced Buy | Tagline | Tear Sheets | Request for Proposal (RFP) | Impressions |
| Splash Page | Display | ADVERTISING BINGO (free square) | Production Request | Frequency |
| Rate Card | Copywriting | Greeking | In-column | Account Executive |
| Return on Investment (ROI) | Click Through Rate | Branding | Media Buy | Advertorial |
| Media Kit | Tear Sheets | Account Executive | Media Buy | Display |
| Soft Sell | Return on Investment (ROI) | Impressions | Forced Buy | Reach |
| Branding | Tagline | ADVERTISING BINGO (free square) | Creative Brief | Copywriting |
| Splash Page | Creative Director | Rate Card | Click Through Rate | Greeking |
| Campaign | Request for Proposal (RFP) | In-column | Production Request | Advertorial |