| Creative Director | Advertorial | Tagline | Click Through Rate | In-column |
| Banner | Account Executive | Campaign | Impressions | Frequency |
| Request for Proposal (RFP) | Tear Sheets | ADVERTISING BINGO (free square) | Branding | Forced Buy |
| Media Buy | Copywriting | Greeking | Soft Sell | Production Request |
| Media Kit | Creative Brief | Rate Card | Reach | Return on Investment (ROI) |
| Tear Sheets | Copywriting | Frequency | Impressions | Tagline |
| Branding | Splash Page | Reach | Greeking | Display |
| Media Kit | Forced Buy | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Rate Card |
| Production Request | Advertorial | Account Executive | Creative Director | Banner |
| Request for Proposal (RFP) | Click Through Rate | Creative Brief | Media Buy | Soft Sell |