| Frequency | In-column | Splash Page | Media Kit | Forced Buy |
| Request for Proposal (RFP) | Branding | Tear Sheets | Display | Click Through Rate |
| Advertorial | Soft Sell | ADVERTISING BINGO (free square) | Tagline | Greeking |
| Impressions | Creative Brief | Copywriting | Return on Investment (ROI) | Rate Card |
| Campaign | Media Buy | Banner | Reach | Creative Director |
| Greeking | Campaign | Frequency | Copywriting | Tear Sheets |
| Soft Sell | Branding | Click Through Rate | Media Buy | Reach |
| Impressions | Media Kit | ADVERTISING BINGO (free square) | Account Executive | Banner |
| Splash Page | Request for Proposal (RFP) | Advertorial | Display | Forced Buy |
| Creative Brief | In-column | Tagline | Creative Director | Production Request |