| Display | Forced Buy | Media Buy | Campaign | Banner |
| Frequency | Soft Sell | Tear Sheets | Return on Investment (ROI) | Reach |
| Creative Director | Rate Card | ADVERTISING BINGO (free square) | Account Executive | Branding |
| Media Kit | Tagline | Copywriting | Creative Brief | Advertorial |
| Production Request | Greeking | Click Through Rate | In-column | Splash Page |
| Creative Director | Display | Creative Brief | Media Buy | Advertorial |
| Production Request | Return on Investment (ROI) | Click Through Rate | Greeking | Reach |
| Rate Card | Campaign | ADVERTISING BINGO (free square) | Forced Buy | Account Executive |
| In-column | Tagline | Copywriting | Request for Proposal (RFP) | Splash Page |
| Tear Sheets | Soft Sell | Banner | Branding | Impressions |