| Production Request | Advertorial | Click Through Rate | Banner | Splash Page |
| Campaign | Frequency | Reach | Return on Investment (ROI) | Branding |
| In-column | Account Executive | ADVERTISING BINGO (free square) | Rate Card | Creative Brief |
| Impressions | Copywriting | Media Buy | Greeking | Request for Proposal (RFP) |
| Display | Forced Buy | Tagline | Creative Director | Media Kit |
| Splash Page | Account Executive | Campaign | Impressions | Request for Proposal (RFP) |
| Creative Director | Rate Card | Production Request | Creative Brief | Greeking |
| Tear Sheets | Media Kit | ADVERTISING BINGO (free square) | In-column | Branding |
| Return on Investment (ROI) | Banner | Click Through Rate | Advertorial | Copywriting |
| Media Buy | Reach | Forced Buy | Tagline | Display |