| Creative Director | Media Kit | Tear Sheets | Greeking | Reach |
| Campaign | Branding | Account Executive | In-column | Tagline |
| Display | Media Buy | ADVERTISING BINGO (free square) | Creative Brief | Request for Proposal (RFP) |
| Frequency | Click Through Rate | Production Request | Banner | Soft Sell |
| Return on Investment (ROI) | Advertorial | Rate Card | Splash Page | Impressions |
| Return on Investment (ROI) | Frequency | Campaign | Tagline | Click Through Rate |
| Advertorial | Forced Buy | Request for Proposal (RFP) | Soft Sell | Reach |
| Creative Director | Greeking | ADVERTISING BINGO (free square) | Copywriting | Creative Brief |
| Banner | Branding | Production Request | Rate Card | Display |
| Account Executive | Impressions | Splash Page | Tear Sheets | Media Buy |