| Impressions | Rate Card | Display | Reach | Branding |
| Account Executive | Creative Director | Frequency | Splash Page | Production Request |
| Media Kit | Forced Buy | ADVERTISING BINGO (free square) | Copywriting | In-column |
| Greeking | Soft Sell | Creative Brief | Tear Sheets | Request for Proposal (RFP) |
| Advertorial | Media Buy | Click Through Rate | Tagline | Banner |
| Greeking | Account Executive | Campaign | Rate Card | Production Request |
| Branding | Advertorial | In-column | Frequency | Soft Sell |
| Tagline | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Impressions | Banner |
| Media Kit | Reach | Splash Page | Media Buy | Request for Proposal (RFP) |
| Creative Director | Click Through Rate | Tear Sheets | Forced Buy | Creative Brief |