| Production Request | Soft Sell | Tagline | Creative Brief | Request for Proposal (RFP) |
| Display | Reach | Click Through Rate | Impressions | Frequency |
| Campaign | Banner | ADVERTISING BINGO (free square) | Branding | Tear Sheets |
| Return on Investment (ROI) | Rate Card | Splash Page | Creative Director | Account Executive |
| Media Buy | Greeking | Copywriting | Advertorial | Forced Buy |
| Account Executive | Copywriting | Click Through Rate | Greeking | In-column |
| Frequency | Tear Sheets | Forced Buy | Media Buy | Splash Page |
| Display | Impressions | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Branding |
| Rate Card | Creative Brief | Tagline | Advertorial | Creative Director |
| Soft Sell | Request for Proposal (RFP) | Media Kit | Banner | Production Request |