| Creative Brief | Request for Proposal (RFP) | Display | In-column | Media Kit |
| Forced Buy | Frequency | Copywriting | Tear Sheets | Click Through Rate |
| Campaign | Advertorial | ADVERTISING BINGO (free square) | Soft Sell | Account Executive |
| Media Buy | Return on Investment (ROI) | Production Request | Branding | Impressions |
| Rate Card | Reach | Banner | Creative Director | Greeking |
| Return on Investment (ROI) | Tear Sheets | Banner | Forced Buy | Soft Sell |
| Media Buy | Production Request | Tagline | Advertorial | In-column |
| Request for Proposal (RFP) | Reach | ADVERTISING BINGO (free square) | Splash Page | Rate Card |
| Media Kit | Impressions | Creative Brief | Frequency | Copywriting |
| Account Executive | Creative Director | Click Through Rate | Greeking | Branding |