| Media Kit | Rate Card | Production Request | Forced Buy | Copywriting |
| Soft Sell | Creative Brief | Greeking | Account Executive | In-column |
| Splash Page | Tagline | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Campaign |
| Tear Sheets | Branding | Advertorial | Creative Director | Request for Proposal (RFP) |
| Click Through Rate | Reach | Media Buy | Impressions | Banner |
| Splash Page | Frequency | Branding | Copywriting | Impressions |
| Tear Sheets | In-column | Forced Buy | Request for Proposal (RFP) | Creative Brief |
| Rate Card | Media Buy | ADVERTISING BINGO (free square) | Banner | Campaign |
| Account Executive | Click Through Rate | Return on Investment (ROI) | Reach | Greeking |
| Production Request | Tagline | Display | Advertorial | Soft Sell |