| Frequency | Splash Page | Advertorial | Soft Sell | In-column |
| Production Request | Campaign | Request for Proposal (RFP) | Account Executive | Branding |
| Rate Card | Media Buy | ADVERTISING BINGO (free square) | Creative Brief | Return on Investment (ROI) |
| Copywriting | Creative Director | Media Kit | Greeking | Banner |
| Tagline | Display | Forced Buy | Impressions | Reach |
| Soft Sell | Reach | Forced Buy | Account Executive | Tagline |
| Campaign | Rate Card | Branding | Frequency | Splash Page |
| In-column | Creative Brief | ADVERTISING BINGO (free square) | Creative Director | Production Request |
| Display | Tear Sheets | Click Through Rate | Impressions | Banner |
| Media Buy | Return on Investment (ROI) | Media Kit | Request for Proposal (RFP) | Copywriting |