| Forced Buy | Tagline | Creative Director | Reach | Branding |
| Impressions | Account Executive | Greeking | Request for Proposal (RFP) | Splash Page |
| Campaign | Media Kit | ADVERTISING BINGO (free square) | Banner | Frequency |
| Production Request | In-column | Soft Sell | Copywriting | Click Through Rate |
| Creative Brief | Media Buy | Advertorial | Return on Investment (ROI) | Rate Card |
| Rate Card | Branding | Soft Sell | Banner | Advertorial |
| Tear Sheets | Account Executive | Request for Proposal (RFP) | Return on Investment (ROI) | Production Request |
| Copywriting | Click Through Rate | ADVERTISING BINGO (free square) | Media Kit | Impressions |
| Greeking | Splash Page | Forced Buy | Frequency | Campaign |
| Tagline | Media Buy | Reach | Creative Director | Creative Brief |