| Soft Sell | Creative Director | Tear Sheets | Campaign | Banner |
| Display | Production Request | Rate Card | Request for Proposal (RFP) | Return on Investment (ROI) |
| Frequency | Splash Page | ADVERTISING BINGO (free square) | Creative Brief | Greeking |
| Copywriting | Tagline | Branding | In-column | Account Executive |
| Impressions | Reach | Media Kit | Media Buy | Advertorial |
| Advertorial | Account Executive | Request for Proposal (RFP) | Creative Brief | Creative Director |
| Copywriting | In-column | Media Buy | Banner | Frequency |
| Click Through Rate | Impressions | ADVERTISING BINGO (free square) | Rate Card | Soft Sell |
| Campaign | Media Kit | Production Request | Reach | Branding |
| Greeking | Display | Return on Investment (ROI) | Forced Buy | Tagline |