| Tagline | Soft Sell | In-column | Return on Investment (ROI) | Media Buy |
| Frequency | Request for Proposal (RFP) | Production Request | Creative Director | Reach |
| Rate Card | Account Executive | ADVERTISING BINGO (free square) | Creative Brief | Banner |
| Advertorial | Media Kit | Branding | Campaign | Display |
| Greeking | Splash Page | Forced Buy | Impressions | Tear Sheets |
| Splash Page | Creative Brief | Click Through Rate | Reach | Return on Investment (ROI) |
| Advertorial | Frequency | Rate Card | Account Executive | Impressions |
| Banner | Greeking | ADVERTISING BINGO (free square) | Copywriting | Forced Buy |
| Media Buy | Production Request | Tear Sheets | Soft Sell | Tagline |
| Request for Proposal (RFP) | Campaign | Branding | In-column | Media Kit |