| Advertorial | Click Through Rate | Media Buy | Creative Brief | Soft Sell |
| Request for Proposal (RFP) | Copywriting | Splash Page | Impressions | Forced Buy |
| Media Kit | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Reach | Frequency |
| Production Request | Creative Director | Tear Sheets | In-column | Tagline |
| Account Executive | Banner | Branding | Campaign | Greeking |
| In-column | Return on Investment (ROI) | Display | Click Through Rate | Greeking |
| Forced Buy | Production Request | Tear Sheets | Media Buy | Banner |
| Reach | Soft Sell | ADVERTISING BINGO (free square) | Media Kit | Request for Proposal (RFP) |
| Impressions | Campaign | Copywriting | Splash Page | Frequency |
| Creative Brief | Rate Card | Branding | Tagline | Creative Director |