| Tagline | Campaign | Creative Director | Rate Card | Copywriting |
| Impressions | Branding | Frequency | Greeking | Creative Brief |
| Display | Splash Page | ADVERTISING BINGO (free square) | Media Buy | Account Executive |
| Banner | Request for Proposal (RFP) | Advertorial | Production Request | Return on Investment (ROI) |
| Tear Sheets | In-column | Forced Buy | Reach | Media Kit |
| Frequency | Account Executive | Tear Sheets | Forced Buy | Advertorial |
| Return on Investment (ROI) | Creative Director | Display | Branding | Campaign |
| Banner | Impressions | ADVERTISING BINGO (free square) | In-column | Creative Brief |
| Greeking | Splash Page | Media Buy | Soft Sell | Click Through Rate |
| Production Request | Rate Card | Reach | Tagline | Copywriting |