| Reach | Campaign | Frequency | Splash Page | Rate Card |
| Media Kit | Tagline | Click Through Rate | Advertorial | In-column |
| Forced Buy | Greeking | ADVERTISING BINGO (free square) | Production Request | Branding |
| Banner | Return on Investment (ROI) | Impressions | Request for Proposal (RFP) | Soft Sell |
| Tear Sheets | Display | Copywriting | Media Buy | Creative Brief |
| Campaign | Display | Media Buy | Frequency | Creative Director |
| Media Kit | Soft Sell | Account Executive | Reach | Return on Investment (ROI) |
| Tear Sheets | Forced Buy | ADVERTISING BINGO (free square) | Rate Card | Greeking |
| Request for Proposal (RFP) | Creative Brief | Tagline | Impressions | Copywriting |
| Banner | Production Request | Splash Page | Advertorial | Click Through Rate |