| Display | Banner | Greeking | Media Buy | Frequency |
| Branding | Soft Sell | Account Executive | Production Request | Tear Sheets |
| Rate Card | Advertorial | ADVERTISING BINGO (free square) | Reach | Campaign |
| Splash Page | Creative Brief | Copywriting | Return on Investment (ROI) | Media Kit |
| Click Through Rate | Impressions | Request for Proposal (RFP) | Forced Buy | In-column |
| Tagline | Advertorial | Impressions | Frequency | Media Kit |
| Return on Investment (ROI) | Media Buy | Reach | Production Request | Forced Buy |
| Creative Director | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Soft Sell | Banner |
| Greeking | Rate Card | Splash Page | Tear Sheets | Campaign |
| Account Executive | Click Through Rate | In-column | Display | Creative Brief |