| Soft Sell | Tagline | Banner | Reach | Greeking |
| Media Buy | Copywriting | Impressions | Click Through Rate | In-column |
| Tear Sheets | Media Kit | ADVERTISING BINGO (free square) | Rate Card | Creative Brief |
| Return on Investment (ROI) | Splash Page | Account Executive | Frequency | Forced Buy |
| Production Request | Branding | Campaign | Display | Advertorial |
| Media Kit | Creative Director | Forced Buy | Rate Card | Click Through Rate |
| Display | Soft Sell | Account Executive | Advertorial | Banner |
| Campaign | Greeking | ADVERTISING BINGO (free square) | Tagline | Reach |
| Branding | Frequency | Request for Proposal (RFP) | In-column | Impressions |
| Production Request | Tear Sheets | Creative Brief | Return on Investment (ROI) | Media Buy |