| Production Request | Advertorial | Greeking | Creative Director | Return on Investment (ROI) |
| Creative Brief | Account Executive | Branding | Request for Proposal (RFP) | Campaign |
| Tagline | Impressions | ADVERTISING BINGO (free square) | Frequency | Soft Sell |
| Splash Page | Forced Buy | Display | Media Buy | In-column |
| Rate Card | Reach | Media Kit | Banner | Copywriting |
| Account Executive | Branding | Return on Investment (ROI) | Campaign | Splash Page |
| Banner | Reach | Impressions | Creative Director | Tear Sheets |
| Creative Brief | Tagline | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Frequency |
| Production Request | Soft Sell | Display | Greeking | Advertorial |
| Copywriting | Media Kit | In-column | Forced Buy | Media Buy |