| Campaign | Request for Proposal (RFP) | Greeking | Frequency | Media Buy |
| Branding | Production Request | Creative Director | Tagline | Rate Card |
| Creative Brief | Advertorial | ADVERTISING BINGO (free square) | Account Executive | Tear Sheets |
| Copywriting | Impressions | Forced Buy | Click Through Rate | Soft Sell |
| Return on Investment (ROI) | Splash Page | Banner | Display | In-column |
| Account Executive | Campaign | Rate Card | Creative Director | Tear Sheets |
| Production Request | Display | Banner | Greeking | Frequency |
| Media Buy | Creative Brief | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Soft Sell |
| Tagline | Click Through Rate | Advertorial | Impressions | Forced Buy |
| Splash Page | Branding | In-column | Copywriting | Media Kit |