| Click Through Rate | Forced Buy | Reach | Production Request | Branding |
| Splash Page | Media Buy | Media Kit | Tear Sheets | Account Executive |
| Display | Campaign | ADVERTISING BINGO (free square) | Creative Director | Creative Brief |
| Advertorial | Tagline | Greeking | Banner | Impressions |
| Rate Card | Copywriting | Frequency | Soft Sell | In-column |
| Branding | Account Executive | Forced Buy | Frequency | Creative Director |
| Creative Brief | Rate Card | Greeking | Return on Investment (ROI) | Display |
| Tear Sheets | Advertorial | ADVERTISING BINGO (free square) | Splash Page | Click Through Rate |
| Media Buy | Copywriting | Banner | Impressions | In-column |
| Production Request | Campaign | Soft Sell | Media Kit | Reach |