| Request for Proposal (RFP) | Creative Brief | Frequency | In-column | Advertorial |
| Media Kit | Return on Investment (ROI) | Media Buy | Copywriting | Account Executive |
| Tagline | Impressions | ADVERTISING BINGO (free square) | Display | Reach |
| Greeking | Production Request | Creative Director | Branding | Campaign |
| Rate Card | Forced Buy | Splash Page | Click Through Rate | Soft Sell |
| Tear Sheets | Campaign | Account Executive | Banner | Advertorial |
| Frequency | Display | Splash Page | Greeking | Request for Proposal (RFP) |
| Media Kit | In-column | ADVERTISING BINGO (free square) | Production Request | Forced Buy |
| Click Through Rate | Branding | Creative Brief | Tagline | Soft Sell |
| Creative Director | Reach | Return on Investment (ROI) | Rate Card | Media Buy |