| Rate Card | Forced Buy | Media Kit | Media Buy | In-column |
| Tear Sheets | Splash Page | Copywriting | Frequency | Banner |
| Soft Sell | Creative Brief | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Production Request |
| Advertorial | Reach | Branding | Click Through Rate | Request for Proposal (RFP) |
| Tagline | Impressions | Creative Director | Campaign | Display |
| Reach | Return on Investment (ROI) | Frequency | Soft Sell | Media Kit |
| Creative Director | Forced Buy | Advertorial | Banner | Tagline |
| Account Executive | Media Buy | ADVERTISING BINGO (free square) | Production Request | Tear Sheets |
| Rate Card | Creative Brief | Greeking | Request for Proposal (RFP) | Splash Page |
| In-column | Display | Copywriting | Branding | Impressions |