| Creative Brief | Campaign | Media Buy | Production Request | Rate Card |
| Media Kit | Impressions | Branding | Account Executive | Advertorial |
| Reach | Copywriting | ADVERTISING BINGO (free square) | Banner | Creative Director |
| Tear Sheets | Request for Proposal (RFP) | Soft Sell | Splash Page | Frequency |
| Tagline | Forced Buy | Click Through Rate | Display | Greeking |
| Rate Card | Advertorial | Account Executive | Click Through Rate | Production Request |
| In-column | Tear Sheets | Greeking | Branding | Request for Proposal (RFP) |
| Tagline | Frequency | ADVERTISING BINGO (free square) | Media Kit | Creative Brief |
| Forced Buy | Creative Director | Banner | Copywriting | Reach |
| Impressions | Media Buy | Soft Sell | Return on Investment (ROI) | Campaign |