Soft SellIn-columnForced BuyReturn on Investment (ROI)Display
BrandingSplash PageRate CardMedia KitCreative Director
ReachMedia BuyADVERTISING BINGO
(free square)
Creative BriefTagline
CopywritingAdvertorialCampaignAccount ExecutiveRequest for Proposal (RFP)
Tear SheetsImpressionsGreekingBannerProduction Request
GreekingAccount ExecutiveReachMedia BuySoft Sell
BannerMedia KitRate CardBrandingImpressions
Request for Proposal (RFP)Click Through RateADVERTISING BINGO
(free square)
In-columnReturn on Investment (ROI)
Forced BuySplash PageTear SheetsCreative DirectorFrequency
Production RequestCampaignTaglineDisplayCreative Brief

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