| Forced Buy | Soft Sell | Campaign | Greeking | Advertorial |
| In-column | Frequency | Tagline | Banner | Media Kit |
| Branding | Rate Card | ADVERTISING BINGO (free square) | Copywriting | Creative Brief |
| Click Through Rate | Creative Director | Splash Page | Media Buy | Return on Investment (ROI) |
| Reach | Tear Sheets | Impressions | Account Executive | Production Request |
| Impressions | Creative Director | Click Through Rate | Media Buy | Soft Sell |
| Production Request | Forced Buy | Banner | Display | Splash Page |
| Account Executive | Frequency | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Tagline |
| Tear Sheets | Advertorial | Branding | Greeking | Copywriting |
| Rate Card | Media Kit | Reach | In-column | Request for Proposal (RFP) |