| Account Executive | Tagline | Forced Buy | Media Buy | Impressions |
| Splash Page | Media Kit | Advertorial | Request for Proposal (RFP) | Rate Card |
| In-column | Reach | ADVERTISING BINGO (free square) | Tear Sheets | Campaign |
| Branding | Soft Sell | Creative Brief | Copywriting | Banner |
| Creative Director | Click Through Rate | Frequency | Display | Production Request |
| Media Kit | In-column | Forced Buy | Branding | Creative Brief |
| Tagline | Request for Proposal (RFP) | Production Request | Splash Page | Greeking |
| Soft Sell | Tear Sheets | ADVERTISING BINGO (free square) | Frequency | Reach |
| Creative Director | Media Buy | Advertorial | Banner | Campaign |
| Account Executive | Click Through Rate | Return on Investment (ROI) | Impressions | Copywriting |