| In-column | Forced Buy | Campaign | Copywriting | Soft Sell |
| Account Executive | Creative Director | Display | Banner | Branding |
| Frequency | Greeking | ADVERTISING BINGO (free square) | Rate Card | Click Through Rate |
| Return on Investment (ROI) | Tear Sheets | Request for Proposal (RFP) | Media Buy | Production Request |
| Impressions | Tagline | Advertorial | Reach | Splash Page |
| Greeking | Display | Splash Page | Rate Card | Account Executive |
| Reach | Creative Brief | In-column | Click Through Rate | Advertorial |
| Creative Director | Branding | ADVERTISING BINGO (free square) | Media Buy | Banner |
| Return on Investment (ROI) | Soft Sell | Tear Sheets | Media Kit | Tagline |
| Forced Buy | Copywriting | Frequency | Production Request | Request for Proposal (RFP) |