| Splash Page | Campaign | Banner | Forced Buy | Creative Director |
| Soft Sell | Tagline | Frequency | Branding | Click Through Rate |
| Account Executive | Copywriting | ADVERTISING BINGO (free square) | Creative Brief | Tear Sheets |
| Media Buy | Media Kit | Rate Card | Greeking | Reach |
| Production Request | Return on Investment (ROI) | Display | In-column | Advertorial |
| Media Buy | Reach | Tagline | Creative Brief | Rate Card |
| Copywriting | Media Kit | Return on Investment (ROI) | Campaign | Soft Sell |
| Impressions | In-column | ADVERTISING BINGO (free square) | Click Through Rate | Splash Page |
| Display | Tear Sheets | Banner | Creative Director | Frequency |
| Account Executive | Forced Buy | Production Request | Advertorial | Request for Proposal (RFP) |