| Frequency | Account Executive | Return on Investment (ROI) | Reach | Tear Sheets |
| Copywriting | Greeking | Production Request | Media Kit | Creative Director |
| Impressions | Click Through Rate | ADVERTISING BINGO (free square) | Media Buy | Display |
| Rate Card | In-column | Forced Buy | Creative Brief | Soft Sell |
| Branding | Advertorial | Campaign | Splash Page | Tagline |
| Banner | Tagline | Forced Buy | Copywriting | Display |
| Account Executive | Media Buy | Request for Proposal (RFP) | Impressions | Branding |
| Production Request | Media Kit | ADVERTISING BINGO (free square) | Reach | Frequency |
| Creative Brief | Advertorial | Rate Card | Tear Sheets | Campaign |
| In-column | Return on Investment (ROI) | Soft Sell | Splash Page | Click Through Rate |