| Reach | Production Request | Greeking | Forced Buy | Banner |
| Branding | Copywriting | Return on Investment (ROI) | Creative Director | Splash Page |
| Media Buy | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Account Executive | Soft Sell |
| Click Through Rate | Frequency | Display | Rate Card | Tear Sheets |
| Campaign | Tagline | Impressions | In-column | Advertorial |
| Media Buy | Rate Card | Creative Brief | Click Through Rate | Splash Page |
| Greeking | Request for Proposal (RFP) | Return on Investment (ROI) | Branding | Frequency |
| Copywriting | In-column | ADVERTISING BINGO (free square) | Creative Director | Display |
| Media Kit | Banner | Tear Sheets | Production Request | Advertorial |
| Forced Buy | Impressions | Reach | Campaign | Soft Sell |