| Rate Card | Greeking | Banner | Advertorial | Request for Proposal (RFP) |
| Copywriting | Production Request | Frequency | Reach | Return on Investment (ROI) |
| Impressions | Tagline | ADVERTISING BINGO (free square) | Display | Soft Sell |
| Branding | Media Buy | Forced Buy | Account Executive | Campaign |
| Media Kit | Splash Page | Click Through Rate | In-column | Creative Brief |
| Banner | Click Through Rate | Campaign | Advertorial | Production Request |
| Account Executive | Impressions | Display | Branding | Creative Brief |
| Reach | Tagline | ADVERTISING BINGO (free square) | Frequency | Greeking |
| Media Kit | Splash Page | Copywriting | Return on Investment (ROI) | Rate Card |
| Soft Sell | Request for Proposal (RFP) | Creative Director | Tear Sheets | Forced Buy |