| In-column | Greeking | Impressions | Media Kit | Return on Investment (ROI) |
| Copywriting | Creative Director | Rate Card | Campaign | Forced Buy |
| Splash Page | Production Request | ADVERTISING BINGO (free square) | Soft Sell | Reach |
| Click Through Rate | Request for Proposal (RFP) | Tagline | Display | Advertorial |
| Tear Sheets | Frequency | Account Executive | Creative Brief | Banner |
| Account Executive | Advertorial | Impressions | Splash Page | Greeking |
| Tear Sheets | Soft Sell | Forced Buy | Branding | In-column |
| Campaign | Reach | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Frequency |
| Creative Director | Return on Investment (ROI) | Production Request | Tagline | Creative Brief |
| Rate Card | Banner | Click Through Rate | Copywriting | Display |