| Display | Account Executive | Reach | Impressions | Request for Proposal (RFP) |
| Splash Page | In-column | Return on Investment (ROI) | Click Through Rate | Tear Sheets |
| Soft Sell | Greeking | ADVERTISING BINGO (free square) | Banner | Branding |
| Production Request | Forced Buy | Media Buy | Advertorial | Creative Brief |
| Tagline | Rate Card | Copywriting | Media Kit | Campaign |
| Display | Reach | Account Executive | Tagline | Forced Buy |
| Media Buy | Rate Card | Creative Director | Advertorial | Impressions |
| Copywriting | In-column | ADVERTISING BINGO (free square) | Campaign | Soft Sell |
| Frequency | Media Kit | Splash Page | Greeking | Creative Brief |
| Banner | Tear Sheets | Production Request | Request for Proposal (RFP) | Click Through Rate |