| Creative Director | Copywriting | Media Kit | Greeking | Production Request |
| Campaign | Return on Investment (ROI) | Branding | Request for Proposal (RFP) | Frequency |
| In-column | Tagline | ADVERTISING BINGO (free square) | Soft Sell | Media Buy |
| Display | Account Executive | Reach | Splash Page | Tear Sheets |
| Rate Card | Creative Brief | Advertorial | Click Through Rate | Forced Buy |
| Media Buy | Tagline | Click Through Rate | Forced Buy | Display |
| Reach | Rate Card | Frequency | In-column | Splash Page |
| Media Kit | Tear Sheets | ADVERTISING BINGO (free square) | Copywriting | Advertorial |
| Creative Director | Return on Investment (ROI) | Request for Proposal (RFP) | Impressions | Branding |
| Creative Brief | Banner | Campaign | Account Executive | Greeking |