| Banner | Frequency | Production Request | Copywriting | Campaign |
| Click Through Rate | Splash Page | Advertorial | Branding | Request for Proposal (RFP) |
| Greeking | Tear Sheets | ADVERTISING BINGO (free square) | Creative Director | Media Kit |
| Rate Card | Media Buy | Creative Brief | Display | Return on Investment (ROI) |
| Soft Sell | In-column | Tagline | Forced Buy | Account Executive |
| Copywriting | Creative Brief | Tear Sheets | Soft Sell | Creative Director |
| Splash Page | Tagline | Production Request | Frequency | Return on Investment (ROI) |
| Request for Proposal (RFP) | Media Kit | ADVERTISING BINGO (free square) | Impressions | Account Executive |
| Rate Card | Advertorial | Reach | Forced Buy | Greeking |
| Branding | Campaign | Display | In-column | Click Through Rate |