| Impressions | Forced Buy | Copywriting | Advertorial | Request for Proposal (RFP) |
| Rate Card | Media Buy | Branding | Media Kit | Banner |
| Display | Production Request | ADVERTISING BINGO (free square) | Soft Sell | Frequency |
| Click Through Rate | Campaign | Tear Sheets | Account Executive | Creative Director |
| In-column | Greeking | Tagline | Return on Investment (ROI) | Reach |
| Production Request | Return on Investment (ROI) | Tear Sheets | Media Buy | Forced Buy |
| In-column | Greeking | Advertorial | Campaign | Soft Sell |
| Creative Director | Click Through Rate | ADVERTISING BINGO (free square) | Tagline | Copywriting |
| Impressions | Request for Proposal (RFP) | Splash Page | Media Kit | Branding |
| Reach | Frequency | Banner | Creative Brief | Display |