| Forced Buy | Splash Page | Impressions | Copywriting | Media Kit |
| Greeking | Production Request | Frequency | Reach | Banner |
| Request for Proposal (RFP) | Creative Brief | ADVERTISING BINGO (free square) | Creative Director | Tagline |
| Tear Sheets | Media Buy | Campaign | Advertorial | Account Executive |
| Return on Investment (ROI) | Display | Branding | In-column | Rate Card |
| Rate Card | Advertorial | Forced Buy | Banner | Reach |
| Greeking | Return on Investment (ROI) | Media Kit | Request for Proposal (RFP) | Frequency |
| Impressions | Tear Sheets | ADVERTISING BINGO (free square) | Creative Brief | In-column |
| Media Buy | Account Executive | Tagline | Production Request | Display |
| Copywriting | Click Through Rate | Campaign | Soft Sell | Splash Page |