| Tagline | Production Request | Frequency | Impressions | Account Executive |
| Reach | Greeking | In-column | Media Buy | Creative Director |
| Display | Banner | ADVERTISING BINGO (free square) | Creative Brief | Copywriting |
| Forced Buy | Tear Sheets | Splash Page | Request for Proposal (RFP) | Advertorial |
| Rate Card | Campaign | Return on Investment (ROI) | Branding | Media Kit |
| Soft Sell | Tagline | Campaign | Frequency | Branding |
| Reach | Creative Brief | Splash Page | Click Through Rate | Production Request |
| Account Executive | Tear Sheets | ADVERTISING BINGO (free square) | Forced Buy | Greeking |
| Display | Banner | Media Buy | Creative Director | Copywriting |
| In-column | Media Kit | Advertorial | Impressions | Request for Proposal (RFP) |