| Account Executive | Request for Proposal (RFP) | Media Buy | Click Through Rate | Frequency |
| Copywriting | Rate Card | Soft Sell | Media Kit | Reach |
| Production Request | Campaign | ADVERTISING BINGO (free square) | Tagline | Banner |
| Advertorial | Splash Page | Greeking | Impressions | In-column |
| Display | Branding | Tear Sheets | Forced Buy | Return on Investment (ROI) |
| Production Request | Advertorial | Greeking | In-column | Tear Sheets |
| Click Through Rate | Campaign | Soft Sell | Media Buy | Creative Director |
| Media Kit | Tagline | ADVERTISING BINGO (free square) | Display | Account Executive |
| Creative Brief | Copywriting | Reach | Return on Investment (ROI) | Forced Buy |
| Request for Proposal (RFP) | Rate Card | Banner | Impressions | Frequency |