| Reach | Impressions | Splash Page | Production Request | Click Through Rate |
| Request for Proposal (RFP) | Rate Card | Advertorial | Campaign | Soft Sell |
| Creative Director | Media Buy | ADVERTISING BINGO (free square) | Tear Sheets | Creative Brief |
| Tagline | In-column | Forced Buy | Banner | Frequency |
| Greeking | Display | Return on Investment (ROI) | Copywriting | Account Executive |
| Splash Page | Tagline | Banner | Impressions | Campaign |
| Soft Sell | Return on Investment (ROI) | Media Buy | Media Kit | Production Request |
| Rate Card | Greeking | ADVERTISING BINGO (free square) | Frequency | In-column |
| Tear Sheets | Creative Brief | Request for Proposal (RFP) | Copywriting | Forced Buy |
| Reach | Advertorial | Account Executive | Display | Branding |