| In-column | Banner | Creative Director | Display | Click Through Rate |
| Frequency | Branding | Greeking | Campaign | Rate Card |
| Request for Proposal (RFP) | Forced Buy | ADVERTISING BINGO (free square) | Copywriting | Tagline |
| Creative Brief | Production Request | Media Buy | Tear Sheets | Account Executive |
| Splash Page | Return on Investment (ROI) | Advertorial | Soft Sell | Reach |
| Reach | Soft Sell | Account Executive | Frequency | Tagline |
| Banner | Rate Card | Media Kit | Splash Page | Greeking |
| Advertorial | Forced Buy | ADVERTISING BINGO (free square) | Copywriting | Return on Investment (ROI) |
| Display | Creative Brief | Campaign | Creative Director | Impressions |
| Request for Proposal (RFP) | Branding | Click Through Rate | In-column | Production Request |