| Forced Buy | Click Through Rate | Media Kit | Splash Page | Banner |
| Request for Proposal (RFP) | Account Executive | Soft Sell | Tear Sheets | Frequency |
| In-column | Creative Brief | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Campaign |
| Branding | Production Request | Rate Card | Creative Director | Impressions |
| Tagline | Greeking | Advertorial | Media Buy | Display |
| In-column | Display | Tear Sheets | Splash Page | Rate Card |
| Click Through Rate | Branding | Banner | Campaign | Frequency |
| Media Kit | Advertorial | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Account Executive |
| Greeking | Media Buy | Creative Director | Soft Sell | Reach |
| Production Request | Forced Buy | Impressions | Creative Brief | Tagline |