| Account Executive | Rate Card | Frequency | Media Kit | Campaign |
| Tagline | Production Request | Soft Sell | Display | Branding |
| Forced Buy | Tear Sheets | ADVERTISING BINGO (free square) | Copywriting | Request for Proposal (RFP) |
| Reach | Greeking | Return on Investment (ROI) | In-column | Impressions |
| Splash Page | Creative Director | Media Buy | Banner | Creative Brief |
| Reach | Request for Proposal (RFP) | Campaign | Return on Investment (ROI) | Creative Brief |
| Impressions | Display | Branding | In-column | Frequency |
| Soft Sell | Click Through Rate | ADVERTISING BINGO (free square) | Splash Page | Creative Director |
| Media Kit | Copywriting | Production Request | Greeking | Banner |
| Tagline | Forced Buy | Media Buy | Account Executive | Tear Sheets |