| Account Executive | Greeking | Soft Sell | Tear Sheets | Return on Investment (ROI) |
| Advertorial | Branding | Request for Proposal (RFP) | Forced Buy | Rate Card |
| Creative Director | Banner | ADVERTISING BINGO (free square) | Frequency | Production Request |
| Splash Page | Campaign | In-column | Display | Tagline |
| Media Buy | Click Through Rate | Creative Brief | Reach | Media Kit |
| Advertorial | Tear Sheets | Banner | Soft Sell | Frequency |
| Forced Buy | Creative Brief | Tagline | Return on Investment (ROI) | Media Kit |
| Campaign | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Rate Card | Creative Director |
| Copywriting | Branding | In-column | Reach | Media Buy |
| Click Through Rate | Greeking | Display | Production Request | Impressions |