| Copywriting | Frequency | Return on Investment (ROI) | Media Kit | Forced Buy |
| Advertorial | Display | In-column | Click Through Rate | Account Executive |
| Banner | Impressions | ADVERTISING BINGO (free square) | Creative Director | Branding |
| Greeking | Splash Page | Request for Proposal (RFP) | Tagline | Production Request |
| Campaign | Tear Sheets | Media Buy | Soft Sell | Rate Card |
| In-column | Media Kit | Banner | Request for Proposal (RFP) | Media Buy |
| Soft Sell | Splash Page | Tagline | Greeking | Creative Brief |
| Rate Card | Forced Buy | ADVERTISING BINGO (free square) | Reach | Tear Sheets |
| Frequency | Impressions | Display | Creative Director | Copywriting |
| Click Through Rate | Campaign | Advertorial | Return on Investment (ROI) | Production Request |