| Media Buy | Tear Sheets | Advertorial | In-column | Media Kit |
| Greeking | Display | Tagline | Frequency | Branding |
| Creative Director | Soft Sell | ADVERTISING BINGO (free square) | Impressions | Production Request |
| Return on Investment (ROI) | Account Executive | Creative Brief | Banner | Reach |
| Request for Proposal (RFP) | Splash Page | Copywriting | Click Through Rate | Rate Card |
| Copywriting | Account Executive | Media Buy | Splash Page | In-column |
| Production Request | Display | Impressions | Advertorial | Rate Card |
| Click Through Rate | Banner | ADVERTISING BINGO (free square) | Forced Buy | Request for Proposal (RFP) |
| Creative Director | Soft Sell | Tagline | Return on Investment (ROI) | Campaign |
| Media Kit | Tear Sheets | Greeking | Reach | Creative Brief |