| Creative Director | Splash Page | Display | Request for Proposal (RFP) | In-column |
| Campaign | Frequency | Branding | Media Buy | Banner |
| Copywriting | Greeking | ADVERTISING BINGO (free square) | Account Executive | Impressions |
| Click Through Rate | Advertorial | Rate Card | Media Kit | Tagline |
| Forced Buy | Tear Sheets | Soft Sell | Return on Investment (ROI) | Production Request |
| Tear Sheets | Tagline | Return on Investment (ROI) | Banner | Request for Proposal (RFP) |
| Greeking | Campaign | Forced Buy | Account Executive | Soft Sell |
| Advertorial | Impressions | ADVERTISING BINGO (free square) | Click Through Rate | Frequency |
| Production Request | Splash Page | Rate Card | In-column | Display |
| Creative Director | Copywriting | Branding | Reach | Media Buy |