| Copywriting | Creative Brief | Media Kit | Tagline | Account Executive |
| Media Buy | Impressions | Branding | Return on Investment (ROI) | In-column |
| Creative Director | Advertorial | ADVERTISING BINGO (free square) | Forced Buy | Tear Sheets |
| Soft Sell | Reach | Splash Page | Campaign | Production Request |
| Frequency | Click Through Rate | Rate Card | Display | Banner |
| Advertorial | Production Request | Creative Brief | Greeking | In-column |
| Rate Card | Copywriting | Return on Investment (ROI) | Campaign | Tagline |
| Request for Proposal (RFP) | Media Kit | ADVERTISING BINGO (free square) | Frequency | Media Buy |
| Soft Sell | Creative Director | Display | Click Through Rate | Reach |
| Branding | Banner | Impressions | Tear Sheets | Forced Buy |