| Production Request | Reach | Impressions | In-column | Copywriting |
| Tagline | Campaign | Splash Page | Frequency | Banner |
| Soft Sell | Creative Brief | ADVERTISING BINGO (free square) | Branding | Forced Buy |
| Display | Advertorial | Media Buy | Media Kit | Greeking |
| Request for Proposal (RFP) | Creative Director | Click Through Rate | Tear Sheets | Rate Card |
| Tagline | Soft Sell | In-column | Production Request | Frequency |
| Creative Brief | Banner | Media Buy | Greeking | Campaign |
| Click Through Rate | Impressions | ADVERTISING BINGO (free square) | Forced Buy | Splash Page |
| Account Executive | Display | Request for Proposal (RFP) | Advertorial | Branding |
| Return on Investment (ROI) | Tear Sheets | Media Kit | Rate Card | Reach |