| Creative Brief | Campaign | Greeking | Copywriting | Branding |
| Production Request | Request for Proposal (RFP) | Rate Card | Splash Page | Display |
| Tagline | Frequency | ADVERTISING BINGO (free square) | Banner | Impressions |
| Forced Buy | Tear Sheets | In-column | Reach | Return on Investment (ROI) |
| Click Through Rate | Account Executive | Media Kit | Soft Sell | Creative Director |
| Creative Director | In-column | Media Kit | Advertorial | Forced Buy |
| Return on Investment (ROI) | Frequency | Production Request | Greeking | Request for Proposal (RFP) |
| Splash Page | Rate Card | ADVERTISING BINGO (free square) | Display | Tear Sheets |
| Reach | Banner | Tagline | Branding | Campaign |
| Impressions | Click Through Rate | Soft Sell | Creative Brief | Account Executive |