| Banner | Creative Brief | Rate Card | Media Kit | Impressions |
| Creative Director | Frequency | Tagline | Splash Page | Return on Investment (ROI) |
| Campaign | Media Buy | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Reach |
| Greeking | Account Executive | Soft Sell | Display | Branding |
| Tear Sheets | Click Through Rate | Production Request | In-column | Advertorial |
| Branding | Media Buy | Impressions | Return on Investment (ROI) | Account Executive |
| Display | Tagline | Production Request | Greeking | Request for Proposal (RFP) |
| Soft Sell | In-column | ADVERTISING BINGO (free square) | Copywriting | Creative Brief |
| Splash Page | Banner | Campaign | Frequency | Media Kit |
| Forced Buy | Advertorial | Click Through Rate | Reach | Creative Director |