| Forced Buy | Return on Investment (ROI) | Frequency | Media Kit | Creative Director |
| Request for Proposal (RFP) | Click Through Rate | Impressions | Display | Splash Page |
| Branding | Reach | ADVERTISING BINGO (free square) | Soft Sell | Rate Card |
| Banner | Tear Sheets | Production Request | Advertorial | Copywriting |
| Creative Brief | Greeking | Account Executive | Tagline | Campaign |
| Account Executive | Media Kit | Rate Card | Copywriting | Return on Investment (ROI) |
| Frequency | Creative Brief | Soft Sell | Banner | Impressions |
| Creative Director | Display | ADVERTISING BINGO (free square) | Reach | Request for Proposal (RFP) |
| Tear Sheets | Splash Page | Production Request | Forced Buy | Branding |
| Media Buy | Tagline | Greeking | Campaign | In-column |