| Production Request | Advertorial | Display | Forced Buy | Media Buy |
| Tagline | Creative Brief | In-column | Account Executive | Return on Investment (ROI) |
| Banner | Branding | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Copywriting |
| Media Kit | Click Through Rate | Creative Director | Splash Page | Soft Sell |
| Greeking | Tear Sheets | Frequency | Campaign | Rate Card |
| Frequency | Impressions | Rate Card | Banner | Copywriting |
| Account Executive | Media Kit | Return on Investment (ROI) | Tagline | Creative Brief |
| Forced Buy | Production Request | ADVERTISING BINGO (free square) | Campaign | Soft Sell |
| Request for Proposal (RFP) | Splash Page | Reach | Creative Director | Branding |
| Greeking | Display | Advertorial | Media Buy | Click Through Rate |