| In-column | Request for Proposal (RFP) | Tagline | Soft Sell | Frequency |
| Creative Director | Display | Rate Card | Media Kit | Campaign |
| Greeking | Creative Brief | ADVERTISING BINGO (free square) | Account Executive | Advertorial |
| Tear Sheets | Splash Page | Branding | Forced Buy | Banner |
| Click Through Rate | Impressions | Return on Investment (ROI) | Media Buy | Reach |
| Click Through Rate | Tagline | Frequency | Account Executive | Greeking |
| Soft Sell | Advertorial | Request for Proposal (RFP) | Banner | Production Request |
| In-column | Display | ADVERTISING BINGO (free square) | Splash Page | Creative Brief |
| Media Buy | Rate Card | Impressions | Reach | Media Kit |
| Return on Investment (ROI) | Campaign | Copywriting | Tear Sheets | Creative Director |