| Greeking | Return on Investment (ROI) | Reach | Creative Brief | Impressions |
| Frequency | Campaign | Soft Sell | Media Kit | In-column |
| Request for Proposal (RFP) | Rate Card | ADVERTISING BINGO (free square) | Splash Page | Creative Director |
| Tagline | Branding | Banner | Production Request | Tear Sheets |
| Copywriting | Advertorial | Media Buy | Display | Click Through Rate |
| Copywriting | Creative Director | Media Buy | Soft Sell | Tagline |
| Creative Brief | Return on Investment (ROI) | Forced Buy | Impressions | Tear Sheets |
| Reach | Branding | ADVERTISING BINGO (free square) | Click Through Rate | Greeking |
| Rate Card | Advertorial | Production Request | Splash Page | Banner |
| Frequency | In-column | Request for Proposal (RFP) | Account Executive | Media Kit |