| Creative Director | In-column | Media Kit | Reach | Production Request |
| Advertorial | Creative Brief | Soft Sell | Click Through Rate | Return on Investment (ROI) |
| Media Buy | Campaign | ADVERTISING BINGO (free square) | Tear Sheets | Splash Page |
| Copywriting | Impressions | Request for Proposal (RFP) | Branding | Greeking |
| Forced Buy | Rate Card | Display | Frequency | Account Executive |
| Impressions | Soft Sell | Creative Brief | Forced Buy | Branding |
| Advertorial | Display | Copywriting | Account Executive | Campaign |
| Production Request | Creative Director | ADVERTISING BINGO (free square) | Banner | Return on Investment (ROI) |
| Tear Sheets | Click Through Rate | Rate Card | Frequency | Media Kit |
| Splash Page | Greeking | In-column | Request for Proposal (RFP) | Media Buy |