| In-column | Tagline | Account Executive | Rate Card | Frequency |
| Campaign | Media Kit | Branding | Tear Sheets | Creative Brief |
| Production Request | Forced Buy | ADVERTISING BINGO (free square) | Media Buy | Copywriting |
| Soft Sell | Display | Reach | Impressions | Greeking |
| Click Through Rate | Banner | Return on Investment (ROI) | Splash Page | Request for Proposal (RFP) |
| Media Kit | Greeking | In-column | Campaign | Soft Sell |
| Splash Page | Return on Investment (ROI) | Banner | Reach | Request for Proposal (RFP) |
| Display | Rate Card | ADVERTISING BINGO (free square) | Creative Director | Branding |
| Impressions | Creative Brief | Frequency | Click Through Rate | Production Request |
| Tear Sheets | Advertorial | Forced Buy | Tagline | Copywriting |