| Soft Sell | In-column | Request for Proposal (RFP) | Media Buy | Click Through Rate |
| Rate Card | Creative Brief | Forced Buy | Production Request | Return on Investment (ROI) |
| Reach | Tagline | ADVERTISING BINGO (free square) | Greeking | Media Kit |
| Advertorial | Splash Page | Creative Director | Banner | Impressions |
| Campaign | Copywriting | Frequency | Account Executive | Display |
| Rate Card | Creative Director | Copywriting | Creative Brief | Splash Page |
| Soft Sell | Request for Proposal (RFP) | Account Executive | Forced Buy | Greeking |
| Media Buy | Advertorial | ADVERTISING BINGO (free square) | Impressions | Branding |
| Production Request | In-column | Frequency | Click Through Rate | Reach |
| Tagline | Tear Sheets | Return on Investment (ROI) | Media Kit | Banner |