| Advertorial | Greeking | Return on Investment (ROI) | Display | Campaign |
| Tear Sheets | Forced Buy | Account Executive | Tagline | Reach |
| Creative Director | Media Kit | ADVERTISING BINGO (free square) | Rate Card | Request for Proposal (RFP) |
| Production Request | Soft Sell | In-column | Impressions | Creative Brief |
| Banner | Copywriting | Frequency | Click Through Rate | Splash Page |
| Impressions | Return on Investment (ROI) | Greeking | Creative Brief | Banner |
| Reach | Creative Director | Forced Buy | Tear Sheets | Advertorial |
| Soft Sell | Frequency | ADVERTISING BINGO (free square) | Media Buy | In-column |
| Copywriting | Campaign | Account Executive | Media Kit | Click Through Rate |
| Display | Production Request | Splash Page | Branding | Rate Card |