| Advertorial | Forced Buy | Splash Page | Tagline | Request for Proposal (RFP) |
| Media Buy | Copywriting | Banner | Return on Investment (ROI) | Reach |
| Greeking | Impressions | ADVERTISING BINGO (free square) | Campaign | Rate Card |
| Creative Brief | Production Request | Account Executive | Soft Sell | In-column |
| Tear Sheets | Click Through Rate | Branding | Creative Director | Media Kit |
| Campaign | Click Through Rate | Media Buy | In-column | Media Kit |
| Account Executive | Reach | Branding | Greeking | Impressions |
| Rate Card | Copywriting | ADVERTISING BINGO (free square) | Creative Director | Advertorial |
| Tear Sheets | Frequency | Banner | Production Request | Splash Page |
| Forced Buy | Tagline | Soft Sell | Creative Brief | Return on Investment (ROI) |