| Request for Proposal (RFP) | Tagline | Banner | Frequency | Creative Brief |
| Click Through Rate | Advertorial | Reach | Creative Director | Media Kit |
| Production Request | In-column | ADVERTISING BINGO (free square) | Soft Sell | Impressions |
| Media Buy | Greeking | Campaign | Return on Investment (ROI) | Splash Page |
| Tear Sheets | Rate Card | Forced Buy | Account Executive | Branding |
| Tagline | Soft Sell | Return on Investment (ROI) | Forced Buy | Splash Page |
| Greeking | Branding | Impressions | Reach | Display |
| Rate Card | In-column | ADVERTISING BINGO (free square) | Production Request | Creative Brief |
| Click Through Rate | Media Kit | Request for Proposal (RFP) | Creative Director | Banner |
| Tear Sheets | Advertorial | Account Executive | Campaign | Frequency |