| Reach | Production Request | Tagline | Forced Buy | Campaign |
| Creative Director | Copywriting | Advertorial | Account Executive | Return on Investment (ROI) |
| Soft Sell | Tear Sheets | ADVERTISING BINGO (free square) | Greeking | Creative Brief |
| In-column | Request for Proposal (RFP) | Frequency | Media Buy | Click Through Rate |
| Impressions | Splash Page | Banner | Rate Card | Display |
| Advertorial | Return on Investment (ROI) | Production Request | Creative Director | Impressions |
| Tear Sheets | Campaign | Media Kit | Tagline | Soft Sell |
| In-column | Frequency | ADVERTISING BINGO (free square) | Banner | Click Through Rate |
| Rate Card | Creative Brief | Forced Buy | Media Buy | Splash Page |
| Account Executive | Display | Reach | Branding | Greeking |