| Return on Investment (ROI) | Greeking | Soft Sell | Campaign | In-column |
| Creative Brief | Reach | Creative Director | Media Buy | Media Kit |
| Banner | Production Request | ADVERTISING BINGO (free square) | Account Executive | Splash Page |
| Advertorial | Rate Card | Branding | Tagline | Copywriting |
| Click Through Rate | Request for Proposal (RFP) | Impressions | Frequency | Forced Buy |
| Request for Proposal (RFP) | Greeking | Frequency | Click Through Rate | Reach |
| Tagline | Banner | Campaign | Rate Card | Impressions |
| Splash Page | Copywriting | ADVERTISING BINGO (free square) | Forced Buy | Creative Director |
| Display | Production Request | In-column | Account Executive | Soft Sell |
| Advertorial | Creative Brief | Branding | Media Buy | Tear Sheets |