| Banner | Tear Sheets | Impressions | Greeking | Copywriting |
| Account Executive | Rate Card | Tagline | Forced Buy | Return on Investment (ROI) |
| Branding | Creative Director | ADVERTISING BINGO (free square) | In-column | Frequency |
| Media Kit | Soft Sell | Creative Brief | Reach | Request for Proposal (RFP) |
| Media Buy | Display | Click Through Rate | Production Request | Splash Page |
| In-column | Copywriting | Soft Sell | Account Executive | Branding |
| Creative Director | Tear Sheets | Return on Investment (ROI) | Creative Brief | Media Kit |
| Click Through Rate | Greeking | ADVERTISING BINGO (free square) | Forced Buy | Tagline |
| Campaign | Impressions | Frequency | Advertorial | Splash Page |
| Production Request | Banner | Media Buy | Display | Reach |