| Soft Sell | In-column | Production Request | Forced Buy | Media Buy |
| Reach | Return on Investment (ROI) | Tear Sheets | Tagline | Creative Brief |
| Impressions | Campaign | ADVERTISING BINGO (free square) | Greeking | Click Through Rate |
| Advertorial | Account Executive | Copywriting | Frequency | Branding |
| Display | Splash Page | Request for Proposal (RFP) | Creative Director | Media Kit |
| Greeking | Production Request | Impressions | In-column | Banner |
| Account Executive | Reach | Request for Proposal (RFP) | Advertorial | Tear Sheets |
| Soft Sell | Media Buy | ADVERTISING BINGO (free square) | Click Through Rate | Creative Brief |
| Branding | Tagline | Forced Buy | Media Kit | Campaign |
| Creative Director | Return on Investment (ROI) | Display | Copywriting | Frequency |