| In-column | Return on Investment (ROI) | Media Buy | Frequency | Copywriting |
| Media Kit | Creative Brief | Production Request | Request for Proposal (RFP) | Forced Buy |
| Branding | Click Through Rate | ADVERTISING BINGO (free square) | Impressions | Rate Card |
| Reach | Soft Sell | Tear Sheets | Campaign | Display |
| Tagline | Creative Director | Splash Page | Banner | Greeking |
| Greeking | Copywriting | In-column | Rate Card | Advertorial |
| Media Buy | Frequency | Soft Sell | Creative Director | Impressions |
| Tagline | Display | ADVERTISING BINGO (free square) | Reach | Tear Sheets |
| Production Request | Account Executive | Creative Brief | Return on Investment (ROI) | Splash Page |
| Banner | Click Through Rate | Forced Buy | Media Kit | Request for Proposal (RFP) |