| Forced Buy | Tagline | Display | Greeking | Request for Proposal (RFP) |
| Creative Director | Media Buy | Frequency | Account Executive | Return on Investment (ROI) |
| Splash Page | Copywriting | ADVERTISING BINGO (free square) | Soft Sell | Media Kit |
| In-column | Click Through Rate | Rate Card | Impressions | Production Request |
| Reach | Tear Sheets | Advertorial | Campaign | Branding |
| Soft Sell | Media Kit | Click Through Rate | Branding | Copywriting |
| Tagline | Media Buy | Splash Page | Frequency | Impressions |
| In-column | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Advertorial | Production Request |
| Campaign | Request for Proposal (RFP) | Creative Director | Tear Sheets | Banner |
| Display | Rate Card | Reach | Forced Buy | Account Executive |