| Greeking | Soft Sell | Branding | Banner | In-column |
| Return on Investment (ROI) | Reach | Tagline | Creative Director | Production Request |
| Impressions | Tear Sheets | ADVERTISING BINGO (free square) | Account Executive | Forced Buy |
| Request for Proposal (RFP) | Splash Page | Media Kit | Copywriting | Display |
| Click Through Rate | Media Buy | Campaign | Frequency | Advertorial |
| Creative Brief | Banner | Rate Card | Tagline | Soft Sell |
| Request for Proposal (RFP) | Frequency | Display | Tear Sheets | Production Request |
| Reach | Media Buy | ADVERTISING BINGO (free square) | Impressions | Campaign |
| Advertorial | Click Through Rate | Copywriting | Return on Investment (ROI) | Branding |
| Media Kit | In-column | Creative Director | Account Executive | Greeking |