| Media Buy | Soft Sell | Media Kit | Account Executive | Creative Brief |
| Request for Proposal (RFP) | Reach | Display | Branding | Tagline |
| In-column | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Advertorial | Impressions |
| Rate Card | Forced Buy | Copywriting | Creative Director | Tear Sheets |
| Banner | Greeking | Production Request | Campaign | Frequency |
| Impressions | Campaign | Request for Proposal (RFP) | Advertorial | Branding |
| Splash Page | Banner | Creative Brief | Media Buy | Return on Investment (ROI) |
| Reach | Display | ADVERTISING BINGO (free square) | Forced Buy | Production Request |
| Greeking | Rate Card | Tear Sheets | In-column | Soft Sell |
| Click Through Rate | Media Kit | Account Executive | Copywriting | Frequency |