| Display | Request for Proposal (RFP) | Banner | Click Through Rate | Impressions |
| Creative Brief | In-column | Creative Director | Soft Sell | Copywriting |
| Return on Investment (ROI) | Tear Sheets | ADVERTISING BINGO (free square) | Campaign | Media Kit |
| Production Request | Frequency | Reach | Rate Card | Splash Page |
| Advertorial | Greeking | Tagline | Branding | Media Buy |
| Request for Proposal (RFP) | Display | Forced Buy | Account Executive | Frequency |
| Rate Card | Copywriting | Greeking | Impressions | Tagline |
| Splash Page | Soft Sell | ADVERTISING BINGO (free square) | Production Request | Reach |
| Media Buy | Banner | Creative Brief | Advertorial | Media Kit |
| Branding | Tear Sheets | In-column | Click Through Rate | Campaign |