| Frequency | Media Kit | Tagline | Copywriting | Branding |
| Media Buy | Banner | Return on Investment (ROI) | Soft Sell | Tear Sheets |
| Advertorial | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Click Through Rate | Production Request |
| Creative Brief | Rate Card | Campaign | In-column | Forced Buy |
| Display | Creative Director | Account Executive | Splash Page | Impressions |
| Request for Proposal (RFP) | Account Executive | Campaign | Return on Investment (ROI) | Branding |
| Click Through Rate | Copywriting | Banner | In-column | Impressions |
| Tagline | Tear Sheets | ADVERTISING BINGO (free square) | Media Buy | Creative Director |
| Creative Brief | Production Request | Soft Sell | Splash Page | Rate Card |
| Greeking | Reach | Media Kit | Advertorial | Display |