| Media Buy | Tagline | Greeking | Forced Buy | Advertorial |
| Tear Sheets | Production Request | Reach | Return on Investment (ROI) | In-column |
| Impressions | Frequency | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Banner |
| Soft Sell | Display | Copywriting | Click Through Rate | Branding |
| Campaign | Creative Brief | Creative Director | Rate Card | Splash Page |
| In-column | Rate Card | Soft Sell | Banner | Branding |
| Frequency | Campaign | Creative Brief | Account Executive | Greeking |
| Display | Copywriting | ADVERTISING BINGO (free square) | Media Kit | Advertorial |
| Request for Proposal (RFP) | Reach | Tagline | Creative Director | Splash Page |
| Tear Sheets | Impressions | Return on Investment (ROI) | Production Request | Media Buy |