| Greeking | Request for Proposal (RFP) | Forced Buy | Impressions | Advertorial |
| Reach | In-column | Production Request | Soft Sell | Rate Card |
| Copywriting | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Splash Page | Click Through Rate |
| Tear Sheets | Creative Brief | Frequency | Tagline | Campaign |
| Banner | Media Kit | Creative Director | Branding | Display |
| Tagline | Media Buy | Reach | Impressions | Advertorial |
| Banner | Tear Sheets | Frequency | Copywriting | In-column |
| Rate Card | Account Executive | ADVERTISING BINGO (free square) | Branding | Forced Buy |
| Splash Page | Creative Brief | Request for Proposal (RFP) | Greeking | Return on Investment (ROI) |
| Campaign | Click Through Rate | Creative Director | Media Kit | Production Request |