| Copywriting | Advertorial | Creative Director | Banner | Frequency |
| Greeking | Click Through Rate | In-column | Media Kit | Account Executive |
| Soft Sell | Splash Page | ADVERTISING BINGO (free square) | Reach | Campaign |
| Return on Investment (ROI) | Creative Brief | Request for Proposal (RFP) | Impressions | Rate Card |
| Production Request | Tagline | Tear Sheets | Branding | Display |
| Impressions | Banner | Campaign | Production Request | Forced Buy |
| Request for Proposal (RFP) | Branding | Rate Card | Media Kit | Media Buy |
| Reach | Creative Director | ADVERTISING BINGO (free square) | Tear Sheets | Return on Investment (ROI) |
| Click Through Rate | Tagline | Soft Sell | Splash Page | Creative Brief |
| Account Executive | Greeking | Frequency | Display | Advertorial |