| Tear Sheets | Rate Card | Media Kit | Branding | Production Request |
| Campaign | Advertorial | Creative Brief | Media Buy | Banner |
| Tagline | Display | ADVERTISING BINGO (free square) | In-column | Impressions |
| Reach | Soft Sell | Copywriting | Creative Director | Click Through Rate |
| Greeking | Forced Buy | Return on Investment (ROI) | Splash Page | Request for Proposal (RFP) |
| Frequency | Tagline | Rate Card | Soft Sell | Advertorial |
| Media Kit | Branding | Impressions | In-column | Request for Proposal (RFP) |
| Creative Brief | Banner | ADVERTISING BINGO (free square) | Forced Buy | Creative Director |
| Production Request | Splash Page | Click Through Rate | Account Executive | Return on Investment (ROI) |
| Copywriting | Greeking | Display | Media Buy | Campaign |