| Tagline | Tear Sheets | Forced Buy | Creative Brief | Banner |
| Return on Investment (ROI) | Branding | Splash Page | Production Request | Display |
| Soft Sell | Reach | ADVERTISING BINGO (free square) | Media Kit | Frequency |
| Greeking | Campaign | Rate Card | Account Executive | Advertorial |
| Click Through Rate | Impressions | In-column | Media Buy | Request for Proposal (RFP) |
| Click Through Rate | Soft Sell | Reach | In-column | Rate Card |
| Return on Investment (ROI) | Forced Buy | Request for Proposal (RFP) | Display | Creative Brief |
| Creative Director | Advertorial | ADVERTISING BINGO (free square) | Tagline | Greeking |
| Splash Page | Account Executive | Banner | Campaign | Media Buy |
| Copywriting | Impressions | Tear Sheets | Branding | Production Request |