| Click Through Rate | In-column | Display | Request for Proposal (RFP) | Forced Buy |
| Campaign | Splash Page | Rate Card | Banner | Soft Sell |
| Account Executive | Advertorial | ADVERTISING BINGO (free square) | Media Kit | Media Buy |
| Return on Investment (ROI) | Greeking | Frequency | Creative Brief | Copywriting |
| Reach | Impressions | Tagline | Tear Sheets | Production Request |
| Copywriting | Production Request | Display | Impressions | Banner |
| Media Kit | Splash Page | Greeking | Tagline | Creative Director |
| Click Through Rate | Account Executive | ADVERTISING BINGO (free square) | Tear Sheets | Reach |
| Frequency | Creative Brief | Branding | Return on Investment (ROI) | Soft Sell |
| Campaign | In-column | Forced Buy | Request for Proposal (RFP) | Media Buy |