| Tagline | In-column | Return on Investment (ROI) | Reach | Account Executive |
| Soft Sell | Display | Branding | Click Through Rate | Rate Card |
| Media Kit | Creative Director | ADVERTISING BINGO (free square) | Banner | Request for Proposal (RFP) |
| Campaign | Impressions | Creative Brief | Forced Buy | Splash Page |
| Production Request | Copywriting | Tear Sheets | Advertorial | Frequency |
| Reach | Creative Director | Tagline | Splash Page | Account Executive |
| Media Kit | Branding | Forced Buy | Display | Return on Investment (ROI) |
| Creative Brief | Campaign | ADVERTISING BINGO (free square) | Media Buy | Soft Sell |
| Impressions | Banner | Greeking | Rate Card | Copywriting |
| Click Through Rate | Frequency | Request for Proposal (RFP) | Production Request | In-column |