| Splash Page | Campaign | Soft Sell | Display | Account Executive |
| Reach | Banner | Creative Brief | Creative Director | Tear Sheets |
| Return on Investment (ROI) | Production Request | ADVERTISING BINGO (free square) | Tagline | Request for Proposal (RFP) |
| Forced Buy | Click Through Rate | Branding | Media Buy | Rate Card |
| Media Kit | Greeking | Copywriting | Impressions | Advertorial |
| Creative Director | Forced Buy | Copywriting | Greeking | Return on Investment (ROI) |
| Tear Sheets | Campaign | Rate Card | Advertorial | Display |
| Production Request | Account Executive | ADVERTISING BINGO (free square) | Media Buy | Soft Sell |
| Creative Brief | Splash Page | Impressions | Media Kit | Request for Proposal (RFP) |
| Click Through Rate | In-column | Banner | Frequency | Tagline |