| Rate Card | Copywriting | Creative Director | Request for Proposal (RFP) | Banner |
| Return on Investment (ROI) | Creative Brief | Media Buy | Tagline | Frequency |
| In-column | Advertorial | ADVERTISING BINGO (free square) | Display | Impressions |
| Production Request | Campaign | Branding | Soft Sell | Forced Buy |
| Greeking | Account Executive | Media Kit | Tear Sheets | Click Through Rate |
| Soft Sell | Frequency | Copywriting | Impressions | Creative Director |
| Campaign | Display | Return on Investment (ROI) | In-column | Branding |
| Media Buy | Advertorial | ADVERTISING BINGO (free square) | Reach | Tear Sheets |
| Request for Proposal (RFP) | Click Through Rate | Media Kit | Banner | Production Request |
| Account Executive | Splash Page | Forced Buy | Creative Brief | Tagline |