| Advertorial | Frequency | Copywriting | Media Buy | Reach |
| Creative Brief | Tagline | Return on Investment (ROI) | In-column | Forced Buy |
| Media Kit | Greeking | ADVERTISING BINGO (free square) | Account Executive | Tear Sheets |
| Display | Click Through Rate | Impressions | Branding | Rate Card |
| Campaign | Request for Proposal (RFP) | Splash Page | Production Request | Soft Sell |
| Account Executive | In-column | Splash Page | Greeking | Rate Card |
| Creative Director | Campaign | Forced Buy | Tear Sheets | Reach |
| Media Buy | Click Through Rate | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Return on Investment (ROI) |
| Display | Copywriting | Banner | Branding | Tagline |
| Production Request | Frequency | Advertorial | Media Kit | Soft Sell |