| Rate Card | Reach | Banner | Branding | Forced Buy |
| Creative Brief | Impressions | Return on Investment (ROI) | Advertorial | Greeking |
| Display | Tagline | ADVERTISING BINGO (free square) | Account Executive | Creative Director |
| In-column | Splash Page | Media Kit | Tear Sheets | Copywriting |
| Production Request | Frequency | Media Buy | Request for Proposal (RFP) | Click Through Rate |
| Campaign | Splash Page | Frequency | Soft Sell | Banner |
| Request for Proposal (RFP) | Greeking | Media Buy | Copywriting | Return on Investment (ROI) |
| Tear Sheets | Production Request | ADVERTISING BINGO (free square) | In-column | Reach |
| Media Kit | Rate Card | Forced Buy | Click Through Rate | Creative Brief |
| Impressions | Display | Advertorial | Branding | Creative Director |