| Copywriting | Creative Brief | Media Buy | Banner | Soft Sell |
| Rate Card | Impressions | Display | Account Executive | Click Through Rate |
| Tagline | Advertorial | ADVERTISING BINGO (free square) | Branding | Creative Director |
| Forced Buy | In-column | Production Request | Reach | Splash Page |
| Media Kit | Request for Proposal (RFP) | Campaign | Return on Investment (ROI) | Tear Sheets |
| Frequency | Production Request | Click Through Rate | Campaign | Display |
| Creative Director | Greeking | Banner | Reach | Media Kit |
| Splash Page | Impressions | ADVERTISING BINGO (free square) | Media Buy | Advertorial |
| In-column | Tagline | Tear Sheets | Branding | Account Executive |
| Creative Brief | Soft Sell | Request for Proposal (RFP) | Forced Buy | Copywriting |