| Account Executive | Click Through Rate | Tear Sheets | Production Request | Creative Director |
| Campaign | Greeking | Display | Forced Buy | Tagline |
| Branding | Reach | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Impressions |
| Copywriting | Frequency | Media Buy | Banner | Advertorial |
| Creative Brief | Media Kit | Rate Card | Return on Investment (ROI) | Splash Page |
| Account Executive | Greeking | Media Buy | Copywriting | In-column |
| Impressions | Click Through Rate | Advertorial | Request for Proposal (RFP) | Production Request |
| Media Kit | Campaign | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Display |
| Creative Brief | Banner | Soft Sell | Splash Page | Frequency |
| Rate Card | Reach | Creative Director | Forced Buy | Tagline |