| Production Request | Tear Sheets | Media Kit | Frequency | Reach |
| Request for Proposal (RFP) | Return on Investment (ROI) | Forced Buy | Banner | Soft Sell |
| Greeking | Click Through Rate | ADVERTISING BINGO (free square) | Advertorial | Display |
| Creative Director | Rate Card | Account Executive | Copywriting | Media Buy |
| In-column | Campaign | Creative Brief | Tagline | Impressions |
| Creative Brief | Media Buy | Media Kit | Splash Page | In-column |
| Frequency | Advertorial | Campaign | Production Request | Impressions |
| Display | Account Executive | ADVERTISING BINGO (free square) | Soft Sell | Creative Director |
| Tear Sheets | Branding | Request for Proposal (RFP) | Rate Card | Click Through Rate |
| Reach | Tagline | Greeking | Return on Investment (ROI) | Forced Buy |