| Return on Investment (ROI) | Creative Director | Campaign | In-column | Creative Brief |
| Account Executive | Reach | Production Request | Forced Buy | Request for Proposal (RFP) |
| Display | Copywriting | ADVERTISING BINGO (free square) | Tagline | Banner |
| Soft Sell | Media Kit | Rate Card | Click Through Rate | Tear Sheets |
| Advertorial | Media Buy | Branding | Splash Page | Impressions |
| Return on Investment (ROI) | Splash Page | Request for Proposal (RFP) | Click Through Rate | Soft Sell |
| Copywriting | Creative Brief | Impressions | Display | Banner |
| Campaign | Branding | ADVERTISING BINGO (free square) | Tagline | Advertorial |
| Creative Director | Account Executive | Production Request | Reach | In-column |
| Frequency | Rate Card | Media Kit | Greeking | Tear Sheets |