| Account Executive | Advertorial | Banner | Forced Buy | In-column |
| Campaign | Copywriting | Frequency | Display | Click Through Rate |
| Media Buy | Greeking | ADVERTISING BINGO (free square) | Production Request | Creative Director |
| Reach | Soft Sell | Splash Page | Media Kit | Branding |
| Tear Sheets | Rate Card | Tagline | Impressions | Creative Brief |
| Soft Sell | Click Through Rate | Display | Impressions | Account Executive |
| In-column | Production Request | Banner | Media Kit | Creative Director |
| Branding | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Copywriting | Forced Buy |
| Tear Sheets | Rate Card | Campaign | Advertorial | Frequency |
| Reach | Splash Page | Greeking | Request for Proposal (RFP) | Media Buy |