| Soft Sell | Greeking | Tagline | Media Buy | Forced Buy |
| In-column | Campaign | Splash Page | Reach | Return on Investment (ROI) |
| Media Kit | Tear Sheets | ADVERTISING BINGO (free square) | Advertorial | Creative Director |
| Click Through Rate | Production Request | Frequency | Creative Brief | Impressions |
| Account Executive | Banner | Rate Card | Request for Proposal (RFP) | Copywriting |
| Campaign | Display | Creative Brief | Production Request | Creative Director |
| Tagline | Return on Investment (ROI) | Forced Buy | Soft Sell | Reach |
| Media Kit | Splash Page | ADVERTISING BINGO (free square) | Account Executive | Click Through Rate |
| Copywriting | Rate Card | Request for Proposal (RFP) | Greeking | Banner |
| In-column | Frequency | Branding | Media Buy | Impressions |