| Media Buy | Impressions | Campaign | In-column | Soft Sell |
| Creative Brief | Greeking | Advertorial | Reach | Splash Page |
| Creative Director | Rate Card | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Copywriting |
| Account Executive | Tear Sheets | Tagline | Banner | Click Through Rate |
| Media Kit | Branding | Forced Buy | Production Request | Frequency |
| Rate Card | Creative Brief | Request for Proposal (RFP) | Forced Buy | Soft Sell |
| Creative Director | Impressions | Copywriting | Banner | Production Request |
| Greeking | Reach | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Media Buy |
| Click Through Rate | Tear Sheets | In-column | Advertorial | Frequency |
| Splash Page | Branding | Campaign | Display | Media Kit |