| Return on Investment (ROI) | Greeking | Branding | Creative Brief | Campaign |
| Soft Sell | Frequency | Banner | Display | Reach |
| Request for Proposal (RFP) | Media Kit | ADVERTISING BINGO (free square) | Creative Director | In-column |
| Copywriting | Impressions | Account Executive | Production Request | Splash Page |
| Advertorial | Forced Buy | Tagline | Tear Sheets | Click Through Rate |
| Branding | Display | Advertorial | Media Kit | Production Request |
| Reach | Greeking | Tagline | Impressions | Soft Sell |
| Click Through Rate | Campaign | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Creative Director |
| Frequency | Tear Sheets | Splash Page | Account Executive | Rate Card |
| Return on Investment (ROI) | Copywriting | Media Buy | Banner | In-column |