| Copywriting | Impressions | Production Request | Click Through Rate | Banner |
| Tear Sheets | Request for Proposal (RFP) | Tagline | Frequency | Campaign |
| Reach | Media Kit | ADVERTISING BINGO (free square) | Branding | Rate Card |
| Return on Investment (ROI) | Greeking | Display | Forced Buy | Account Executive |
| Soft Sell | Creative Brief | Media Buy | In-column | Creative Director |
| Click Through Rate | Return on Investment (ROI) | Account Executive | Frequency | Tear Sheets |
| Media Buy | Display | Forced Buy | Greeking | Splash Page |
| Campaign | Creative Brief | ADVERTISING BINGO (free square) | Media Kit | Banner |
| Advertorial | Rate Card | Reach | Branding | Production Request |
| Soft Sell | Tagline | In-column | Impressions | Copywriting |