| Banner | Splash Page | Frequency | Forced Buy | Copywriting |
| Account Executive | Return on Investment (ROI) | Creative Director | Creative Brief | Production Request |
| Tagline | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Branding | Media Buy |
| Soft Sell | Tear Sheets | Greeking | Media Kit | Reach |
| Click Through Rate | Advertorial | Impressions | Rate Card | Campaign |
| In-column | Splash Page | Soft Sell | Media Kit | Display |
| Advertorial | Frequency | Tear Sheets | Creative Brief | Banner |
| Creative Director | Greeking | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Rate Card |
| Tagline | Forced Buy | Branding | Click Through Rate | Request for Proposal (RFP) |
| Reach | Production Request | Impressions | Media Buy | Copywriting |