| Advertorial | Forced Buy | Branding | Impressions | Media Kit |
| Tear Sheets | Frequency | Creative Brief | Display | Creative Director |
| Banner | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | In-column | Greeking |
| Return on Investment (ROI) | Media Buy | Production Request | Soft Sell | Copywriting |
| Account Executive | Tagline | Rate Card | Splash Page | Campaign |
| Display | Creative Director | Tear Sheets | Request for Proposal (RFP) | Creative Brief |
| Frequency | Impressions | Branding | Tagline | Return on Investment (ROI) |
| Media Kit | Greeking | ADVERTISING BINGO (free square) | Reach | Account Executive |
| In-column | Banner | Rate Card | Copywriting | Production Request |
| Campaign | Splash Page | Forced Buy | Media Buy | Soft Sell |