| Branding | Tagline | Frequency | Rate Card | Advertorial |
| Creative Director | Splash Page | Copywriting | In-column | Tear Sheets |
| Forced Buy | Account Executive | ADVERTISING BINGO (free square) | Campaign | Soft Sell |
| Impressions | Creative Brief | Display | Production Request | Click Through Rate |
| Media Kit | Reach | Media Buy | Return on Investment (ROI) | Greeking |
| Production Request | Creative Brief | Advertorial | Branding | Request for Proposal (RFP) |
| Media Kit | Tear Sheets | Account Executive | Rate Card | Splash Page |
| Reach | Creative Director | ADVERTISING BINGO (free square) | Click Through Rate | In-column |
| Media Buy | Impressions | Campaign | Forced Buy | Frequency |
| Return on Investment (ROI) | Tagline | Copywriting | Greeking | Banner |