| Click Through Rate | Frequency | Display | Account Executive | Greeking |
| Request for Proposal (RFP) | Tear Sheets | Reach | Creative Director | In-column |
| Campaign | Banner | ADVERTISING BINGO (free square) | Rate Card | Media Kit |
| Forced Buy | Splash Page | Soft Sell | Advertorial | Tagline |
| Impressions | Media Buy | Return on Investment (ROI) | Branding | Copywriting |
| Soft Sell | Tear Sheets | Tagline | Media Buy | Click Through Rate |
| Media Kit | Advertorial | Request for Proposal (RFP) | Display | Creative Brief |
| Greeking | Reach | ADVERTISING BINGO (free square) | In-column | Return on Investment (ROI) |
| Impressions | Rate Card | Campaign | Forced Buy | Splash Page |
| Production Request | Banner | Branding | Copywriting | Account Executive |