| Creative Director | Return on Investment (ROI) | Campaign | Rate Card | Branding |
| Account Executive | Request for Proposal (RFP) | Greeking | Media Buy | Frequency |
| Display | Soft Sell | ADVERTISING BINGO (free square) | Impressions | Forced Buy |
| Production Request | Tear Sheets | Creative Brief | Media Kit | Tagline |
| Banner | Splash Page | Click Through Rate | Reach | Advertorial |
| Tear Sheets | Tagline | Display | Advertorial | Creative Director |
| Soft Sell | In-column | Return on Investment (ROI) | Campaign | Greeking |
| Click Through Rate | Media Buy | ADVERTISING BINGO (free square) | Branding | Media Kit |
| Impressions | Copywriting | Splash Page | Forced Buy | Account Executive |
| Banner | Production Request | Reach | Creative Brief | Request for Proposal (RFP) |