| Display | Advertorial | Greeking | Reach | Forced Buy |
| Media Buy | In-column | Soft Sell | Account Executive | Rate Card |
| Frequency | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Media Kit |
| Banner | Branding | Click Through Rate | Splash Page | Creative Brief |
| Impressions | Tagline | Creative Director | Tear Sheets | Production Request |
| Impressions | Soft Sell | Reach | Copywriting | Rate Card |
| Media Buy | Branding | Splash Page | Click Through Rate | Creative Director |
| Creative Brief | Production Request | ADVERTISING BINGO (free square) | Greeking | In-column |
| Tagline | Media Kit | Request for Proposal (RFP) | Banner | Tear Sheets |
| Return on Investment (ROI) | Advertorial | Forced Buy | Account Executive | Display |