| Media Kit | Forced Buy | Copywriting | Return on Investment (ROI) | Account Executive |
| Production Request | Creative Director | Frequency | Advertorial | Request for Proposal (RFP) |
| Reach | Greeking | ADVERTISING BINGO (free square) | Splash Page | Campaign |
| Banner | Creative Brief | Impressions | Tagline | Rate Card |
| Display | Soft Sell | In-column | Branding | Media Buy |
| Greeking | Forced Buy | Banner | Creative Brief | Display |
| Production Request | Account Executive | Request for Proposal (RFP) | Return on Investment (ROI) | Media Kit |
| In-column | Tear Sheets | ADVERTISING BINGO (free square) | Advertorial | Splash Page |
| Tagline | Reach | Click Through Rate | Campaign | Rate Card |
| Creative Director | Branding | Media Buy | Copywriting | Impressions |