| Soft Sell | Forced Buy | Account Executive | Greeking | Advertorial |
| Tagline | Tear Sheets | Creative Director | Production Request | In-column |
| Banner | Impressions | ADVERTISING BINGO (free square) | Media Buy | Frequency |
| Campaign | Copywriting | Creative Brief | Request for Proposal (RFP) | Splash Page |
| Display | Reach | Return on Investment (ROI) | Media Kit | Click Through Rate |
| Tear Sheets | Request for Proposal (RFP) | Click Through Rate | Frequency | Impressions |
| Media Buy | Advertorial | Display | Media Kit | Campaign |
| Tagline | Creative Director | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Rate Card |
| Account Executive | Production Request | In-column | Greeking | Banner |
| Creative Brief | Reach | Branding | Copywriting | Forced Buy |