| Frequency | Campaign | Click Through Rate | Production Request | Tagline |
| Copywriting | Rate Card | In-column | Media Kit | Banner |
| Greeking | Splash Page | ADVERTISING BINGO (free square) | Forced Buy | Impressions |
| Creative Director | Request for Proposal (RFP) | Display | Advertorial | Soft Sell |
| Creative Brief | Branding | Account Executive | Media Buy | Reach |
| Creative Director | Greeking | Frequency | Account Executive | Campaign |
| Copywriting | Reach | Production Request | Click Through Rate | Impressions |
| Tagline | Creative Brief | ADVERTISING BINGO (free square) | Advertorial | Request for Proposal (RFP) |
| Media Kit | Branding | In-column | Tear Sheets | Forced Buy |
| Display | Splash Page | Soft Sell | Media Buy | Banner |