| Media Kit | Media Buy | Soft Sell | Creative Director | Rate Card |
| Request for Proposal (RFP) | Production Request | Display | Account Executive | Copywriting |
| Forced Buy | Greeking | ADVERTISING BINGO (free square) | Campaign | Impressions |
| In-column | Creative Brief | Reach | Tagline | Return on Investment (ROI) |
| Click Through Rate | Tear Sheets | Branding | Splash Page | Frequency |
| Rate Card | Copywriting | Banner | Reach | Media Kit |
| Production Request | Account Executive | Frequency | Request for Proposal (RFP) | Tear Sheets |
| Soft Sell | In-column | ADVERTISING BINGO (free square) | Impressions | Creative Brief |
| Tagline | Branding | Return on Investment (ROI) | Display | Advertorial |
| Creative Director | Click Through Rate | Campaign | Media Buy | Splash Page |