| Request for Proposal (RFP) | Splash Page | In-column | Creative Director | Impressions |
| Frequency | Copywriting | Rate Card | Production Request | Account Executive |
| Media Buy | Creative Brief | ADVERTISING BINGO (free square) | Forced Buy | Display |
| Soft Sell | Banner | Click Through Rate | Reach | Branding |
| Media Kit | Return on Investment (ROI) | Tagline | Campaign | Tear Sheets |
| Click Through Rate | Copywriting | Tagline | Banner | Frequency |
| Creative Director | Reach | Soft Sell | Production Request | Forced Buy |
| Media Kit | Display | ADVERTISING BINGO (free square) | Greeking | Rate Card |
| Branding | Return on Investment (ROI) | Creative Brief | In-column | Advertorial |
| Account Executive | Splash Page | Request for Proposal (RFP) | Media Buy | Campaign |