| Soft Sell | Account Executive | In-column | Tagline | Copywriting |
| Creative Director | Impressions | Advertorial | Branding | Media Kit |
| Campaign | Splash Page | ADVERTISING BINGO (free square) | Media Buy | Click Through Rate |
| Creative Brief | Tear Sheets | Reach | Return on Investment (ROI) | Greeking |
| Banner | Production Request | Rate Card | Frequency | Display |
| Campaign | Click Through Rate | Rate Card | Branding | Greeking |
| Banner | Media Buy | Creative Director | Media Kit | Display |
| Tagline | Advertorial | ADVERTISING BINGO (free square) | Impressions | Forced Buy |
| Tear Sheets | Production Request | Account Executive | Request for Proposal (RFP) | Soft Sell |
| Splash Page | Creative Brief | Frequency | Copywriting | Reach |