| Copywriting | Media Buy | Display | Production Request | Splash Page |
| Impressions | Tear Sheets | Advertorial | Campaign | Media Kit |
| Creative Brief | Account Executive | ADVERTISING BINGO (free square) | In-column | Rate Card |
| Soft Sell | Tagline | Greeking | Forced Buy | Click Through Rate |
| Branding | Return on Investment (ROI) | Banner | Creative Director | Reach |
| Greeking | Campaign | Forced Buy | Display | Media Kit |
| Soft Sell | Splash Page | Branding | Request for Proposal (RFP) | In-column |
| Banner | Copywriting | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Frequency |
| Reach | Click Through Rate | Media Buy | Tear Sheets | Creative Brief |
| Rate Card | Account Executive | Tagline | Impressions | Advertorial |