| Production Request | Tear Sheets | Campaign | Forced Buy | Advertorial |
| Creative Director | Media Buy | Rate Card | Banner | Request for Proposal (RFP) |
| Creative Brief | In-column | ADVERTISING BINGO (free square) | Branding | Greeking |
| Media Kit | Impressions | Display | Copywriting | Frequency |
| Reach | Soft Sell | Account Executive | Click Through Rate | Return on Investment (ROI) |
| Display | Impressions | Advertorial | Media Kit | Return on Investment (ROI) |
| Campaign | Reach | Branding | Creative Director | Greeking |
| Tear Sheets | In-column | ADVERTISING BINGO (free square) | Splash Page | Frequency |
| Click Through Rate | Copywriting | Soft Sell | Media Buy | Banner |
| Rate Card | Account Executive | Creative Brief | Tagline | Forced Buy |