| Production Request | Creative Director | Tagline | Rate Card | Return on Investment (ROI) |
| Display | Reach | Greeking | Copywriting | Account Executive |
| Branding | Banner | ADVERTISING BINGO (free square) | Tear Sheets | Campaign |
| Frequency | Request for Proposal (RFP) | Splash Page | Advertorial | Soft Sell |
| Media Kit | Impressions | Creative Brief | In-column | Forced Buy |
| Tear Sheets | Media Kit | Creative Brief | Display | Click Through Rate |
| Impressions | Forced Buy | Media Buy | Splash Page | Soft Sell |
| Banner | Frequency | ADVERTISING BINGO (free square) | Production Request | Copywriting |
| Tagline | Return on Investment (ROI) | Campaign | Account Executive | Advertorial |
| Rate Card | Creative Director | Reach | In-column | Branding |