| Tagline | Tear Sheets | Advertorial | Creative Director | Splash Page |
| Media Kit | Frequency | Impressions | Greeking | Copywriting |
| Branding | Banner | ADVERTISING BINGO (free square) | Reach | Account Executive |
| Click Through Rate | Soft Sell | Creative Brief | Production Request | Forced Buy |
| Return on Investment (ROI) | In-column | Request for Proposal (RFP) | Media Buy | Display |
| Campaign | Rate Card | Click Through Rate | Creative Director | Media Buy |
| Banner | Greeking | Reach | Production Request | Forced Buy |
| Tear Sheets | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Branding | Copywriting |
| In-column | Display | Soft Sell | Request for Proposal (RFP) | Impressions |
| Media Kit | Frequency | Account Executive | Advertorial | Splash Page |