| Tear Sheets | Copywriting | Campaign | Tagline | Return on Investment (ROI) |
| Greeking | In-column | Production Request | Branding | Impressions |
| Media Buy | Creative Director | ADVERTISING BINGO (free square) | Advertorial | Forced Buy |
| Frequency | Rate Card | Banner | Soft Sell | Creative Brief |
| Click Through Rate | Request for Proposal (RFP) | Splash Page | Display | Reach |
| Soft Sell | Display | Creative Brief | Request for Proposal (RFP) | Media Buy |
| Reach | Impressions | Copywriting | In-column | Tear Sheets |
| Return on Investment (ROI) | Click Through Rate | ADVERTISING BINGO (free square) | Media Kit | Tagline |
| Production Request | Campaign | Banner | Branding | Greeking |
| Creative Director | Splash Page | Forced Buy | Advertorial | Rate Card |