| Soft Sell | Reach | Media Buy | Rate Card | In-column |
| Campaign | Display | Forced Buy | Splash Page | Branding |
| Copywriting | Account Executive | ADVERTISING BINGO (free square) | Tagline | Impressions |
| Banner | Tear Sheets | Request for Proposal (RFP) | Advertorial | Click Through Rate |
| Return on Investment (ROI) | Creative Brief | Frequency | Greeking | Creative Director |
| Branding | Campaign | Creative Brief | Advertorial | Click Through Rate |
| Production Request | Tear Sheets | In-column | Creative Director | Rate Card |
| Frequency | Impressions | ADVERTISING BINGO (free square) | Copywriting | Banner |
| Reach | Media Kit | Splash Page | Tagline | Soft Sell |
| Return on Investment (ROI) | Greeking | Display | Forced Buy | Media Buy |