| Creative Brief | Impressions | Media Buy | Tear Sheets | Request for Proposal (RFP) |
| Forced Buy | Frequency | Copywriting | Click Through Rate | Account Executive |
| Return on Investment (ROI) | Banner | ADVERTISING BINGO (free square) | Production Request | Soft Sell |
| Rate Card | Display | Reach | Splash Page | Greeking |
| Advertorial | Creative Director | Campaign | In-column | Tagline |
| Display | Branding | Media Kit | Request for Proposal (RFP) | Account Executive |
| Creative Brief | Media Buy | Click Through Rate | Splash Page | Tagline |
| Return on Investment (ROI) | Reach | ADVERTISING BINGO (free square) | Frequency | Greeking |
| Campaign | Soft Sell | Rate Card | Copywriting | In-column |
| Tear Sheets | Forced Buy | Banner | Production Request | Impressions |