| Soft Sell | Greeking | Request for Proposal (RFP) | Frequency | Copywriting |
| Advertorial | Branding | Splash Page | Creative Brief | Account Executive |
| Media Buy | Campaign | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Production Request |
| Tagline | Creative Director | Click Through Rate | Forced Buy | Rate Card |
| Tear Sheets | Impressions | In-column | Banner | Media Kit |
| Click Through Rate | Banner | Rate Card | Return on Investment (ROI) | Impressions |
| Reach | Media Kit | In-column | Media Buy | Branding |
| Soft Sell | Advertorial | ADVERTISING BINGO (free square) | Creative Director | Account Executive |
| Production Request | Tear Sheets | Frequency | Copywriting | Creative Brief |
| Greeking | Display | Tagline | Forced Buy | Request for Proposal (RFP) |