| Greeking | Tagline | Rate Card | Display | Campaign |
| Creative Brief | Click Through Rate | In-column | Reach | Advertorial |
| Banner | Media Buy | ADVERTISING BINGO (free square) | Copywriting | Account Executive |
| Frequency | Forced Buy | Return on Investment (ROI) | Impressions | Creative Director |
| Request for Proposal (RFP) | Branding | Tear Sheets | Soft Sell | Production Request |
| Advertorial | Media Kit | Production Request | Greeking | Return on Investment (ROI) |
| Tagline | Frequency | Display | Rate Card | Copywriting |
| Campaign | Click Through Rate | ADVERTISING BINGO (free square) | Impressions | Request for Proposal (RFP) |
| Tear Sheets | Creative Brief | In-column | Splash Page | Soft Sell |
| Reach | Creative Director | Branding | Media Buy | Forced Buy |