| Creative Brief | Click Through Rate | Campaign | Account Executive | Media Buy |
| In-column | Forced Buy | Frequency | Advertorial | Rate Card |
| Branding | Tear Sheets | ADVERTISING BINGO (free square) | Soft Sell | Greeking |
| Impressions | Return on Investment (ROI) | Display | Splash Page | Copywriting |
| Creative Director | Media Kit | Banner | Request for Proposal (RFP) | Tagline |
| Tear Sheets | Media Buy | Frequency | Account Executive | Display |
| Tagline | Click Through Rate | Advertorial | Media Kit | Production Request |
| Branding | Rate Card | ADVERTISING BINGO (free square) | Greeking | Banner |
| Soft Sell | Splash Page | Return on Investment (ROI) | Creative Director | Copywriting |
| Reach | Request for Proposal (RFP) | In-column | Forced Buy | Campaign |