| Soft Sell | In-column | Copywriting | Greeking | Media Kit |
| Production Request | Reach | Media Buy | Campaign | Display |
| Tear Sheets | Frequency | ADVERTISING BINGO (free square) | Branding | Click Through Rate |
| Request for Proposal (RFP) | Return on Investment (ROI) | Forced Buy | Banner | Rate Card |
| Impressions | Advertorial | Account Executive | Splash Page | Creative Brief |
| Copywriting | Advertorial | Account Executive | Campaign | Production Request |
| Greeking | Soft Sell | Branding | Tear Sheets | Creative Director |
| Return on Investment (ROI) | Reach | ADVERTISING BINGO (free square) | Display | Impressions |
| Banner | Frequency | Media Kit | Media Buy | Creative Brief |
| Rate Card | In-column | Forced Buy | Click Through Rate | Splash Page |