| Reach | Creative Brief | Frequency | In-column | Forced Buy |
| Soft Sell | Click Through Rate | Media Kit | Advertorial | Branding |
| Rate Card | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Copywriting | Return on Investment (ROI) |
| Tagline | Production Request | Display | Creative Director | Banner |
| Campaign | Splash Page | Tear Sheets | Greeking | Impressions |
| Creative Brief | Media Kit | Frequency | Reach | Creative Director |
| Advertorial | Banner | Splash Page | Branding | Campaign |
| Soft Sell | Display | ADVERTISING BINGO (free square) | Production Request | Return on Investment (ROI) |
| Account Executive | Rate Card | Copywriting | Tagline | Request for Proposal (RFP) |
| In-column | Impressions | Tear Sheets | Forced Buy | Media Buy |