| Display | Copywriting | Reach | Splash Page | Frequency |
| Advertorial | Greeking | Impressions | Creative Director | Branding |
| Campaign | Click Through Rate | ADVERTISING BINGO (free square) | Account Executive | Tear Sheets |
| Soft Sell | Tagline | Media Buy | Banner | Request for Proposal (RFP) |
| Creative Brief | Production Request | Forced Buy | In-column | Rate Card |
| Production Request | Campaign | Copywriting | Impressions | Media Kit |
| Tagline | Soft Sell | Click Through Rate | Creative Brief | Greeking |
| Splash Page | Account Executive | ADVERTISING BINGO (free square) | Media Buy | Return on Investment (ROI) |
| In-column | Rate Card | Forced Buy | Display | Tear Sheets |
| Creative Director | Frequency | Banner | Request for Proposal (RFP) | Reach |