| Creative Brief | Media Buy | Tear Sheets | Media Kit | Reach |
| Campaign | Account Executive | Splash Page | Rate Card | Creative Director |
| Tagline | Forced Buy | ADVERTISING BINGO (free square) | Soft Sell | Return on Investment (ROI) |
| Banner | Frequency | Branding | Production Request | In-column |
| Request for Proposal (RFP) | Click Through Rate | Greeking | Impressions | Advertorial |
| Display | Advertorial | Creative Director | Tear Sheets | Reach |
| Account Executive | Frequency | Splash Page | Request for Proposal (RFP) | Greeking |
| Return on Investment (ROI) | Branding | ADVERTISING BINGO (free square) | Media Buy | Production Request |
| Impressions | Campaign | Tagline | Click Through Rate | Banner |
| Copywriting | Soft Sell | Rate Card | In-column | Media Kit |