| Click Through Rate | Advertorial | Branding | Media Buy | Copywriting |
| Reach | Creative Brief | Banner | Production Request | Creative Director |
| Account Executive | Campaign | ADVERTISING BINGO (free square) | Frequency | In-column |
| Request for Proposal (RFP) | Return on Investment (ROI) | Greeking | Media Kit | Rate Card |
| Display | Soft Sell | Forced Buy | Tear Sheets | Impressions |
| Reach | Display | Creative Brief | Click Through Rate | Return on Investment (ROI) |
| Splash Page | Rate Card | Media Kit | Greeking | Copywriting |
| Request for Proposal (RFP) | Branding | ADVERTISING BINGO (free square) | Forced Buy | Production Request |
| Media Buy | In-column | Soft Sell | Impressions | Banner |
| Creative Director | Tagline | Account Executive | Campaign | Tear Sheets |