| Branding | Reach | Click Through Rate | Soft Sell | Request for Proposal (RFP) |
| Tagline | Frequency | Forced Buy | Creative Brief | Impressions |
| Banner | Splash Page | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Creative Director |
| Display | In-column | Tear Sheets | Account Executive | Greeking |
| Copywriting | Media Buy | Advertorial | Rate Card | Production Request |
| Tear Sheets | Creative Director | Account Executive | Display | Copywriting |
| Request for Proposal (RFP) | Impressions | Soft Sell | Frequency | Media Buy |
| In-column | Reach | ADVERTISING BINGO (free square) | Click Through Rate | Banner |
| Rate Card | Greeking | Production Request | Advertorial | Creative Brief |
| Return on Investment (ROI) | Media Kit | Tagline | Branding | Forced Buy |