| Impressions | Greeking | Request for Proposal (RFP) | In-column | Reach |
| Display | Campaign | Media Kit | Creative Director | Branding |
| Copywriting | Media Buy | ADVERTISING BINGO (free square) | Tear Sheets | Click Through Rate |
| Forced Buy | Soft Sell | Account Executive | Splash Page | Frequency |
| Creative Brief | Return on Investment (ROI) | Rate Card | Tagline | Banner |
| Branding | Production Request | Splash Page | Copywriting | Display |
| Click Through Rate | Campaign | Return on Investment (ROI) | Creative Brief | Media Kit |
| Forced Buy | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Creative Director | Soft Sell |
| Greeking | Impressions | Media Buy | Frequency | Reach |
| Advertorial | Rate Card | Banner | Tagline | In-column |