| Click Through Rate | Rate Card | Return on Investment (ROI) | Frequency | Request for Proposal (RFP) |
| Reach | Tear Sheets | Campaign | Impressions | Media Buy |
| Soft Sell | Advertorial | ADVERTISING BINGO (free square) | Branding | Banner |
| Forced Buy | Tagline | Creative Brief | Splash Page | Greeking |
| Copywriting | Creative Director | Media Kit | Display | In-column |
| Rate Card | Advertorial | Creative Brief | Greeking | Account Executive |
| Media Buy | Tear Sheets | Soft Sell | In-column | Tagline |
| Impressions | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Creative Director | Request for Proposal (RFP) |
| Reach | Forced Buy | Click Through Rate | Splash Page | Media Kit |
| Production Request | Campaign | Frequency | Display | Copywriting |