| Forced Buy | Production Request | Media Kit | Request for Proposal (RFP) | Rate Card |
| In-column | Creative Brief | Media Buy | Return on Investment (ROI) | Splash Page |
| Greeking | Campaign | ADVERTISING BINGO (free square) | Advertorial | Impressions |
| Frequency | Account Executive | Branding | Creative Director | Click Through Rate |
| Tagline | Soft Sell | Banner | Display | Reach |
| Campaign | Reach | Media Buy | Click Through Rate | Creative Brief |
| Return on Investment (ROI) | Soft Sell | Tagline | Frequency | Advertorial |
| Rate Card | Greeking | ADVERTISING BINGO (free square) | Banner | Request for Proposal (RFP) |
| Display | Forced Buy | Account Executive | Creative Director | Copywriting |
| Tear Sheets | Media Kit | Impressions | In-column | Production Request |