| Forced Buy | Tagline | Production Request | Banner | Request for Proposal (RFP) |
| Return on Investment (ROI) | Creative Brief | Media Buy | Copywriting | Account Executive |
| In-column | Rate Card | ADVERTISING BINGO (free square) | Tear Sheets | Frequency |
| Advertorial | Reach | Branding | Media Kit | Soft Sell |
| Campaign | Splash Page | Creative Director | Click Through Rate | Impressions |
| Branding | Click Through Rate | Rate Card | Production Request | Impressions |
| Banner | Campaign | Greeking | Advertorial | Creative Director |
| Splash Page | Forced Buy | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Account Executive |
| Display | Tagline | Copywriting | Media Buy | Frequency |
| Request for Proposal (RFP) | Soft Sell | Creative Brief | Media Kit | In-column |