| In-column | Banner | Forced Buy | Splash Page | Display |
| Tear Sheets | Production Request | Click Through Rate | Advertorial | Media Buy |
| Impressions | Branding | ADVERTISING BINGO (free square) | Campaign | Rate Card |
| Frequency | Account Executive | Soft Sell | Tagline | Creative Director |
| Return on Investment (ROI) | Media Kit | Creative Brief | Request for Proposal (RFP) | Reach |
| Creative Brief | Account Executive | Splash Page | Advertorial | Forced Buy |
| Production Request | Greeking | Request for Proposal (RFP) | Media Kit | Click Through Rate |
| Rate Card | In-column | ADVERTISING BINGO (free square) | Reach | Banner |
| Tear Sheets | Display | Campaign | Branding | Creative Director |
| Tagline | Soft Sell | Impressions | Frequency | Media Buy |