| Tagline | Rate Card | Media Kit | Media Buy | Return on Investment (ROI) |
| Branding | Reach | Display | Account Executive | Banner |
| Campaign | Production Request | ADVERTISING BINGO (free square) | Frequency | Greeking |
| Splash Page | Request for Proposal (RFP) | Impressions | Copywriting | Creative Brief |
| Forced Buy | Soft Sell | Advertorial | In-column | Creative Director |
| Impressions | Account Executive | Display | Frequency | Media Kit |
| Campaign | Tear Sheets | Splash Page | Branding | Reach |
| Copywriting | Advertorial | ADVERTISING BINGO (free square) | Banner | Click Through Rate |
| Production Request | Creative Brief | Creative Director | Rate Card | In-column |
| Media Buy | Request for Proposal (RFP) | Tagline | Return on Investment (ROI) | Greeking |