| Campaign | Request for Proposal (RFP) | Tear Sheets | Rate Card | Creative Brief |
| Media Kit | Greeking | Account Executive | Banner | Advertorial |
| Branding | Display | ADVERTISING BINGO (free square) | Tagline | Creative Director |
| Production Request | Return on Investment (ROI) | In-column | Click Through Rate | Media Buy |
| Splash Page | Forced Buy | Frequency | Soft Sell | Reach |
| Creative Director | Splash Page | Frequency | Display | Production Request |
| Media Kit | Request for Proposal (RFP) | Creative Brief | Branding | Greeking |
| Campaign | Advertorial | ADVERTISING BINGO (free square) | Media Buy | Soft Sell |
| Account Executive | Copywriting | Tear Sheets | Click Through Rate | Tagline |
| Reach | Rate Card | Banner | Impressions | Forced Buy |