| Splash Page | Frequency | Account Executive | Tear Sheets | Soft Sell |
| Creative Director | In-column | Banner | Production Request | Copywriting |
| Forced Buy | Media Buy | ADVERTISING BINGO (free square) | Greeking | Click Through Rate |
| Return on Investment (ROI) | Reach | Creative Brief | Impressions | Branding |
| Request for Proposal (RFP) | Advertorial | Tagline | Display | Media Kit |
| Campaign | In-column | Tagline | Click Through Rate | Splash Page |
| Advertorial | Soft Sell | Greeking | Frequency | Reach |
| Rate Card | Branding | ADVERTISING BINGO (free square) | Production Request | Display |
| Tear Sheets | Media Kit | Creative Director | Account Executive | Media Buy |
| Impressions | Forced Buy | Request for Proposal (RFP) | Creative Brief | Banner |