| Account Executive | Splash Page | Tear Sheets | Return on Investment (ROI) | Click Through Rate |
| Banner | Impressions | Forced Buy | In-column | Frequency |
| Advertorial | Production Request | ADVERTISING BINGO (free square) | Display | Branding |
| Request for Proposal (RFP) | Media Buy | Reach | Creative Director | Campaign |
| Tagline | Creative Brief | Rate Card | Media Kit | Copywriting |
| Production Request | Media Kit | Rate Card | In-column | Campaign |
| Banner | Impressions | Creative Brief | Tear Sheets | Display |
| Forced Buy | Frequency | ADVERTISING BINGO (free square) | Splash Page | Advertorial |
| Tagline | Request for Proposal (RFP) | Media Buy | Reach | Account Executive |
| Click Through Rate | Greeking | Return on Investment (ROI) | Creative Director | Soft Sell |