| Campaign | Media Kit | Banner | Rate Card | Account Executive |
| Copywriting | Display | Tagline | Impressions | Creative Brief |
| Return on Investment (ROI) | Soft Sell | ADVERTISING BINGO (free square) | Creative Director | Splash Page |
| Request for Proposal (RFP) | Media Buy | Frequency | Branding | Forced Buy |
| Production Request | Advertorial | Tear Sheets | Greeking | Click Through Rate |
| Tagline | Copywriting | Greeking | Impressions | Rate Card |
| Click Through Rate | Splash Page | Media Buy | Branding | Soft Sell |
| Forced Buy | Banner | ADVERTISING BINGO (free square) | Account Executive | Tear Sheets |
| Advertorial | Creative Director | Creative Brief | Frequency | Media Kit |
| Campaign | Reach | Display | Return on Investment (ROI) | Production Request |