| Greeking | Creative Director | Creative Brief | Account Executive | Request for Proposal (RFP) |
| Click Through Rate | Media Kit | Impressions | In-column | Tagline |
| Media Buy | Reach | ADVERTISING BINGO (free square) | Frequency | Branding |
| Production Request | Tear Sheets | Campaign | Splash Page | Copywriting |
| Banner | Forced Buy | Soft Sell | Rate Card | Return on Investment (ROI) |
| Click Through Rate | Return on Investment (ROI) | Tagline | Media Buy | Branding |
| Soft Sell | Creative Brief | Tear Sheets | Creative Director | Forced Buy |
| Reach | In-column | ADVERTISING BINGO (free square) | Splash Page | Impressions |
| Request for Proposal (RFP) | Greeking | Media Kit | Production Request | Account Executive |
| Rate Card | Banner | Campaign | Frequency | Advertorial |