| Soft Sell | Campaign | In-column | Branding | Media Buy |
| Creative Brief | Splash Page | Advertorial | Media Kit | Tagline |
| Banner | Production Request | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Tear Sheets |
| Return on Investment (ROI) | Click Through Rate | Reach | Display | Rate Card |
| Forced Buy | Account Executive | Frequency | Creative Director | Greeking |
| Media Kit | Click Through Rate | Forced Buy | Account Executive | Production Request |
| Rate Card | Banner | Media Buy | Request for Proposal (RFP) | Creative Brief |
| Reach | Splash Page | ADVERTISING BINGO (free square) | In-column | Soft Sell |
| Return on Investment (ROI) | Branding | Advertorial | Display | Creative Director |
| Campaign | Frequency | Tagline | Copywriting | Greeking |