| Return on Investment (ROI) | Branding | Media Kit | Frequency | Splash Page |
| Production Request | Soft Sell | Greeking | Tagline | In-column |
| Reach | Forced Buy | ADVERTISING BINGO (free square) | Rate Card | Banner |
| Request for Proposal (RFP) | Creative Brief | Campaign | Advertorial | Impressions |
| Tear Sheets | Media Buy | Copywriting | Creative Director | Display |
| Soft Sell | Media Kit | Creative Director | Media Buy | Greeking |
| Creative Brief | Account Executive | Display | Advertorial | Return on Investment (ROI) |
| Frequency | Rate Card | ADVERTISING BINGO (free square) | Tear Sheets | Branding |
| In-column | Request for Proposal (RFP) | Copywriting | Campaign | Forced Buy |
| Tagline | Click Through Rate | Banner | Production Request | Splash Page |