| Media Buy | Soft Sell | Return on Investment (ROI) | Greeking | Rate Card |
| Tagline | Splash Page | Production Request | Advertorial | Copywriting |
| Branding | Creative Brief | ADVERTISING BINGO (free square) | Frequency | Forced Buy |
| Reach | Request for Proposal (RFP) | Display | Account Executive | In-column |
| Campaign | Tear Sheets | Media Kit | Creative Director | Banner |
| Request for Proposal (RFP) | Click Through Rate | Display | Impressions | Forced Buy |
| Reach | Branding | Banner | Frequency | Rate Card |
| Return on Investment (ROI) | Account Executive | ADVERTISING BINGO (free square) | Media Kit | Tear Sheets |
| Creative Director | Tagline | Splash Page | Copywriting | Creative Brief |
| Media Buy | Advertorial | Soft Sell | In-column | Production Request |