| Copywriting | Banner | Return on Investment (ROI) | Forced Buy | Campaign |
| Impressions | Reach | Request for Proposal (RFP) | Display | Creative Brief |
| Media Kit | Production Request | ADVERTISING BINGO (free square) | Branding | Tear Sheets |
| Account Executive | Frequency | Splash Page | Rate Card | In-column |
| Advertorial | Tagline | Soft Sell | Click Through Rate | Media Buy |
| Media Kit | Tear Sheets | Forced Buy | Return on Investment (ROI) | Rate Card |
| Click Through Rate | Impressions | Display | Request for Proposal (RFP) | Campaign |
| In-column | Branding | ADVERTISING BINGO (free square) | Soft Sell | Banner |
| Copywriting | Advertorial | Splash Page | Creative Director | Account Executive |
| Frequency | Tagline | Creative Brief | Greeking | Production Request |