| Greeking | Campaign | Media Kit | Tagline | Reach |
| Rate Card | Click Through Rate | Creative Director | Return on Investment (ROI) | Request for Proposal (RFP) |
| Splash Page | Display | ADVERTISING BINGO (free square) | Advertorial | Media Buy |
| Account Executive | Copywriting | Tear Sheets | Forced Buy | Branding |
| Impressions | In-column | Frequency | Production Request | Creative Brief |
| Advertorial | Tagline | Frequency | Display | Splash Page |
| Media Kit | Greeking | Return on Investment (ROI) | Rate Card | Request for Proposal (RFP) |
| In-column | Copywriting | ADVERTISING BINGO (free square) | Media Buy | Creative Director |
| Branding | Click Through Rate | Account Executive | Banner | Tear Sheets |
| Campaign | Impressions | Creative Brief | Soft Sell | Forced Buy |