| Tear Sheets | Display | Greeking | Request for Proposal (RFP) | Frequency |
| Production Request | Advertorial | Campaign | Rate Card | Return on Investment (ROI) |
| Forced Buy | Copywriting | ADVERTISING BINGO (free square) | Media Kit | Click Through Rate |
| Creative Brief | Reach | Splash Page | Impressions | Branding |
| In-column | Soft Sell | Banner | Account Executive | Creative Director |
| Return on Investment (ROI) | Greeking | Click Through Rate | In-column | Media Kit |
| Tagline | Tear Sheets | Copywriting | Creative Brief | Branding |
| Splash Page | Creative Director | ADVERTISING BINGO (free square) | Advertorial | Request for Proposal (RFP) |
| Reach | Impressions | Rate Card | Banner | Media Buy |
| Forced Buy | Account Executive | Production Request | Soft Sell | Display |