| Soft Sell | Click Through Rate | Rate Card | In-column | Creative Director |
| Creative Brief | Advertorial | Media Buy | Tagline | Media Kit |
| Banner | Greeking | ADVERTISING BINGO (free square) | Impressions | Account Executive |
| Branding | Splash Page | Tear Sheets | Forced Buy | Return on Investment (ROI) |
| Frequency | Request for Proposal (RFP) | Reach | Copywriting | Production Request |
| Reach | In-column | Splash Page | Rate Card | Creative Director |
| Banner | Production Request | Creative Brief | Frequency | Forced Buy |
| Tagline | Display | ADVERTISING BINGO (free square) | Account Executive | Advertorial |
| Soft Sell | Tear Sheets | Branding | Click Through Rate | Return on Investment (ROI) |
| Greeking | Media Buy | Impressions | Campaign | Copywriting |