| Reach | Tagline | Splash Page | Campaign | Production Request |
| In-column | Media Buy | Return on Investment (ROI) | Click Through Rate | Media Kit |
| Account Executive | Impressions | ADVERTISING BINGO (free square) | Creative Director | Request for Proposal (RFP) |
| Banner | Soft Sell | Display | Tear Sheets | Copywriting |
| Branding | Greeking | Creative Brief | Frequency | Advertorial |
| Reach | Branding | Soft Sell | Click Through Rate | Media Buy |
| Return on Investment (ROI) | Request for Proposal (RFP) | In-column | Display | Account Executive |
| Copywriting | Tagline | ADVERTISING BINGO (free square) | Rate Card | Production Request |
| Impressions | Banner | Tear Sheets | Frequency | Media Kit |
| Advertorial | Creative Brief | Forced Buy | Greeking | Creative Director |