| Banner | Copywriting | Tear Sheets | Tagline | Reach |
| Greeking | Click Through Rate | In-column | Rate Card | Advertorial |
| Creative Director | Media Buy | ADVERTISING BINGO (free square) | Splash Page | Return on Investment (ROI) |
| Forced Buy | Account Executive | Request for Proposal (RFP) | Branding | Frequency |
| Impressions | Media Kit | Production Request | Soft Sell | Display |
| Media Buy | Frequency | Branding | Greeking | Creative Director |
| Advertorial | Forced Buy | Production Request | Tagline | Request for Proposal (RFP) |
| Account Executive | Splash Page | ADVERTISING BINGO (free square) | Impressions | Campaign |
| Display | Banner | Media Kit | Creative Brief | Reach |
| Rate Card | Click Through Rate | Soft Sell | Tear Sheets | In-column |