| Media Buy | In-column | Display | Copywriting | Return on Investment (ROI) |
| Creative Brief | Campaign | Banner | Impressions | Branding |
| Frequency | Splash Page | ADVERTISING BINGO (free square) | Soft Sell | Creative Director |
| Tear Sheets | Rate Card | Click Through Rate | Forced Buy | Advertorial |
| Tagline | Request for Proposal (RFP) | Production Request | Greeking | Reach |
| Frequency | Creative Director | Display | In-column | Return on Investment (ROI) |
| Creative Brief | Rate Card | Banner | Tagline | Branding |
| Request for Proposal (RFP) | Campaign | ADVERTISING BINGO (free square) | Splash Page | Media Buy |
| Account Executive | Soft Sell | Click Through Rate | Forced Buy | Greeking |
| Impressions | Copywriting | Production Request | Advertorial | Reach |