| Advertorial | Creative Brief | Account Executive | Campaign | Reach |
| Banner | Tagline | Tear Sheets | Display | In-column |
| Forced Buy | Media Buy | ADVERTISING BINGO (free square) | Splash Page | Rate Card |
| Frequency | Soft Sell | Media Kit | Production Request | Creative Director |
| Impressions | Return on Investment (ROI) | Request for Proposal (RFP) | Copywriting | Greeking |
| Forced Buy | Greeking | Reach | In-column | Return on Investment (ROI) |
| Account Executive | Banner | Production Request | Tear Sheets | Branding |
| Copywriting | Frequency | ADVERTISING BINGO (free square) | Click Through Rate | Display |
| Soft Sell | Advertorial | Media Kit | Request for Proposal (RFP) | Creative Brief |
| Rate Card | Media Buy | Creative Director | Splash Page | Campaign |