| Banner | Display | Account Executive | Tagline | Reach |
| Forced Buy | Splash Page | Impressions | Advertorial | Media Kit |
| Media Buy | Creative Brief | ADVERTISING BINGO (free square) | Campaign | Click Through Rate |
| In-column | Tear Sheets | Production Request | Greeking | Soft Sell |
| Return on Investment (ROI) | Creative Director | Rate Card | Frequency | Copywriting |
| Account Executive | Production Request | In-column | Media Buy | Impressions |
| Media Kit | Soft Sell | Rate Card | Tagline | Greeking |
| Branding | Campaign | ADVERTISING BINGO (free square) | Tear Sheets | Request for Proposal (RFP) |
| Creative Brief | Click Through Rate | Advertorial | Splash Page | Banner |
| Frequency | Copywriting | Reach | Return on Investment (ROI) | Display |