| Display | Media Kit | Advertorial | Branding | Creative Brief |
| Creative Director | Copywriting | Reach | Splash Page | Rate Card |
| Media Buy | Campaign | ADVERTISING BINGO (free square) | Tagline | Tear Sheets |
| Forced Buy | Greeking | Soft Sell | In-column | Frequency |
| Account Executive | Impressions | Production Request | Return on Investment (ROI) | Request for Proposal (RFP) |
| In-column | Click Through Rate | Rate Card | Tear Sheets | Splash Page |
| Media Buy | Account Executive | Request for Proposal (RFP) | Tagline | Banner |
| Frequency | Production Request | ADVERTISING BINGO (free square) | Copywriting | Impressions |
| Return on Investment (ROI) | Forced Buy | Creative Brief | Campaign | Media Kit |
| Reach | Soft Sell | Display | Branding | Greeking |