| Media Buy | Soft Sell | Production Request | Tear Sheets | Media Kit |
| Greeking | Frequency | Banner | Forced Buy | Creative Director |
| Click Through Rate | Creative Brief | ADVERTISING BINGO (free square) | In-column | Advertorial |
| Splash Page | Rate Card | Tagline | Reach | Copywriting |
| Branding | Account Executive | Impressions | Return on Investment (ROI) | Request for Proposal (RFP) |
| Splash Page | Creative Director | Return on Investment (ROI) | Rate Card | Display |
| Request for Proposal (RFP) | Tear Sheets | Campaign | Frequency | Media Kit |
| Advertorial | Tagline | ADVERTISING BINGO (free square) | Soft Sell | Click Through Rate |
| Banner | Account Executive | Reach | Forced Buy | Production Request |
| Creative Brief | In-column | Impressions | Greeking | Copywriting |