| Account Executive | Click Through Rate | Media Buy | Forced Buy | Banner |
| Copywriting | Creative Director | Rate Card | Frequency | Campaign |
| Media Kit | Greeking | ADVERTISING BINGO (free square) | Production Request | In-column |
| Reach | Impressions | Display | Tagline | Return on Investment (ROI) |
| Branding | Advertorial | Request for Proposal (RFP) | Tear Sheets | Splash Page |
| Frequency | Display | Splash Page | Tagline | Soft Sell |
| Request for Proposal (RFP) | Production Request | Creative Brief | Campaign | Forced Buy |
| Advertorial | Click Through Rate | ADVERTISING BINGO (free square) | In-column | Branding |
| Return on Investment (ROI) | Rate Card | Banner | Greeking | Tear Sheets |
| Creative Director | Reach | Copywriting | Media Kit | Impressions |