| Forced Buy | Branding | Greeking | Copywriting | Click Through Rate |
| Return on Investment (ROI) | Splash Page | Tagline | Creative Director | Media Buy |
| Rate Card | Advertorial | ADVERTISING BINGO (free square) | Soft Sell | Campaign |
| Banner | In-column | Creative Brief | Impressions | Request for Proposal (RFP) |
| Production Request | Frequency | Media Kit | Reach | Display |
| Greeking | Tear Sheets | Return on Investment (ROI) | Soft Sell | Branding |
| Production Request | Request for Proposal (RFP) | Forced Buy | Campaign | Reach |
| Creative Director | Account Executive | ADVERTISING BINGO (free square) | Media Kit | Click Through Rate |
| Creative Brief | Copywriting | Display | Impressions | Media Buy |
| Frequency | Advertorial | Rate Card | Banner | Tagline |