| Request for Proposal (RFP) | Copywriting | Click Through Rate | Creative Director | Reach |
| In-column | Greeking | Soft Sell | Tear Sheets | Account Executive |
| Display | Advertorial | ADVERTISING BINGO (free square) | Impressions | Tagline |
| Splash Page | Branding | Banner | Campaign | Rate Card |
| Frequency | Media Kit | Return on Investment (ROI) | Creative Brief | Media Buy |
| Creative Brief | Production Request | In-column | Tear Sheets | Branding |
| Creative Director | Greeking | Account Executive | Media Kit | Rate Card |
| Return on Investment (ROI) | Campaign | ADVERTISING BINGO (free square) | Impressions | Reach |
| Forced Buy | Request for Proposal (RFP) | Media Buy | Click Through Rate | Copywriting |
| Soft Sell | Display | Tagline | Banner | Advertorial |