| Greeking | Tagline | Media Buy | Click Through Rate | Account Executive |
| In-column | Return on Investment (ROI) | Rate Card | Copywriting | Soft Sell |
| Banner | Frequency | ADVERTISING BINGO (free square) | Reach | Impressions |
| Branding | Media Kit | Tear Sheets | Production Request | Creative Brief |
| Request for Proposal (RFP) | Splash Page | Forced Buy | Advertorial | Creative Director |
| Tagline | Click Through Rate | Splash Page | Display | In-column |
| Request for Proposal (RFP) | Production Request | Return on Investment (ROI) | Forced Buy | Impressions |
| Tear Sheets | Advertorial | ADVERTISING BINGO (free square) | Campaign | Account Executive |
| Reach | Rate Card | Branding | Copywriting | Greeking |
| Media Kit | Media Buy | Creative Brief | Soft Sell | Creative Director |