| Forced Buy | Copywriting | Display | Tear Sheets | Creative Brief |
| Impressions | Reach | Greeking | Banner | Return on Investment (ROI) |
| Click Through Rate | Rate Card | ADVERTISING BINGO (free square) | Frequency | Media Buy |
| Creative Director | Tagline | Campaign | Soft Sell | Branding |
| Account Executive | Advertorial | Request for Proposal (RFP) | Media Kit | Production Request |
| Soft Sell | Campaign | Impressions | Creative Director | Frequency |
| Return on Investment (ROI) | Forced Buy | Banner | Copywriting | Tagline |
| Reach | Greeking | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Advertorial |
| Account Executive | Display | Splash Page | Rate Card | Tear Sheets |
| Click Through Rate | Production Request | Media Kit | In-column | Branding |