| Advertorial | Splash Page | Forced Buy | Creative Director | Branding |
| Display | Tagline | Copywriting | Soft Sell | Media Kit |
| Return on Investment (ROI) | Frequency | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Rate Card |
| Creative Brief | In-column | Greeking | Media Buy | Campaign |
| Impressions | Production Request | Reach | Click Through Rate | Account Executive |
| Tagline | Account Executive | Banner | Return on Investment (ROI) | Request for Proposal (RFP) |
| Forced Buy | Soft Sell | Display | Creative Director | Impressions |
| Reach | Frequency | ADVERTISING BINGO (free square) | Creative Brief | Media Kit |
| Advertorial | Rate Card | Tear Sheets | Production Request | Media Buy |
| Click Through Rate | Branding | Campaign | In-column | Splash Page |