| Campaign | Copywriting | Account Executive | Creative Director | Branding |
| Rate Card | Media Kit | Greeking | Click Through Rate | Tear Sheets |
| Splash Page | Advertorial | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Production Request |
| Soft Sell | Impressions | Reach | Banner | Frequency |
| Media Buy | Tagline | In-column | Display | Request for Proposal (RFP) |
| Media Kit | Production Request | Campaign | Soft Sell | Copywriting |
| Account Executive | Frequency | Impressions | Splash Page | Greeking |
| Request for Proposal (RFP) | Forced Buy | ADVERTISING BINGO (free square) | Reach | Rate Card |
| Tear Sheets | Banner | Creative Brief | Display | Return on Investment (ROI) |
| Branding | In-column | Click Through Rate | Media Buy | Creative Director |