| In-column | Production Request | Display | Copywriting | Branding |
| Request for Proposal (RFP) | Soft Sell | Banner | Rate Card | Account Executive |
| Splash Page | Media Kit | ADVERTISING BINGO (free square) | Forced Buy | Tagline |
| Advertorial | Creative Brief | Greeking | Media Buy | Campaign |
| Frequency | Creative Director | Click Through Rate | Tear Sheets | Impressions |
| Tear Sheets | Creative Director | Campaign | Banner | Account Executive |
| Media Kit | Return on Investment (ROI) | Creative Brief | Frequency | Request for Proposal (RFP) |
| Reach | Forced Buy | ADVERTISING BINGO (free square) | Greeking | Rate Card |
| Display | Tagline | In-column | Advertorial | Impressions |
| Production Request | Branding | Media Buy | Soft Sell | Splash Page |