| Tagline | Production Request | Splash Page | Campaign | Rate Card |
| Creative Brief | Media Buy | Advertorial | Account Executive | Forced Buy |
| Copywriting | Greeking | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Frequency |
| Branding | Click Through Rate | Soft Sell | Media Kit | In-column |
| Display | Reach | Impressions | Return on Investment (ROI) | Creative Director |
| Media Kit | Copywriting | Creative Director | Production Request | Tagline |
| Reach | Rate Card | Tear Sheets | Soft Sell | Forced Buy |
| Branding | In-column | ADVERTISING BINGO (free square) | Display | Greeking |
| Return on Investment (ROI) | Request for Proposal (RFP) | Banner | Account Executive | Campaign |
| Advertorial | Impressions | Splash Page | Media Buy | Click Through Rate |