| Return on Investment (ROI) | Display | Splash Page | Tagline | Media Buy |
| Media Kit | Account Executive | Reach | Creative Brief | Forced Buy |
| Branding | Campaign | ADVERTISING BINGO (free square) | Soft Sell | Advertorial |
| Greeking | Request for Proposal (RFP) | Production Request | Banner | Tear Sheets |
| Frequency | Rate Card | Copywriting | In-column | Click Through Rate |
| In-column | Return on Investment (ROI) | Account Executive | Creative Brief | Campaign |
| Banner | Creative Director | Impressions | Soft Sell | Advertorial |
| Tagline | Media Kit | ADVERTISING BINGO (free square) | Production Request | Splash Page |
| Request for Proposal (RFP) | Click Through Rate | Copywriting | Reach | Tear Sheets |
| Frequency | Media Buy | Forced Buy | Greeking | Rate Card |