| Tagline | Forced Buy | Creative Director | Account Executive | Impressions |
| Media Kit | Return on Investment (ROI) | Production Request | Click Through Rate | Media Buy |
| Soft Sell | Splash Page | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Frequency |
| Branding | Greeking | Banner | Advertorial | Copywriting |
| Rate Card | Tear Sheets | Campaign | Reach | In-column |
| Banner | Branding | Creative Brief | Soft Sell | Frequency |
| Copywriting | Return on Investment (ROI) | Rate Card | Campaign | Advertorial |
| Request for Proposal (RFP) | Production Request | ADVERTISING BINGO (free square) | Impressions | Account Executive |
| Click Through Rate | Tagline | Media Kit | Display | Greeking |
| Tear Sheets | Media Buy | Splash Page | Creative Director | In-column |