| Creative Director | Display | Account Executive | Campaign | In-column |
| Tear Sheets | Greeking | Advertorial | Media Kit | Rate Card |
| Impressions | Tagline | ADVERTISING BINGO (free square) | Production Request | Banner |
| Reach | Splash Page | Return on Investment (ROI) | Copywriting | Creative Brief |
| Request for Proposal (RFP) | Forced Buy | Branding | Frequency | Media Buy |
| Forced Buy | Return on Investment (ROI) | Production Request | Request for Proposal (RFP) | Rate Card |
| Creative Brief | Media Kit | Display | Soft Sell | Click Through Rate |
| Creative Director | Frequency | ADVERTISING BINGO (free square) | Campaign | Tagline |
| Advertorial | Reach | In-column | Copywriting | Banner |
| Splash Page | Greeking | Impressions | Branding | Tear Sheets |