| Advertorial | Production Request | Banner | Creative Director | Rate Card |
| Tear Sheets | Branding | Splash Page | Impressions | Frequency |
| Click Through Rate | Campaign | ADVERTISING BINGO (free square) | In-column | Return on Investment (ROI) |
| Creative Brief | Forced Buy | Request for Proposal (RFP) | Media Buy | Soft Sell |
| Media Kit | Greeking | Copywriting | Account Executive | Display |
| Banner | Request for Proposal (RFP) | Production Request | Tagline | Forced Buy |
| Impressions | Media Kit | In-column | Tear Sheets | Frequency |
| Media Buy | Advertorial | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Account Executive |
| Creative Director | Greeking | Branding | Click Through Rate | Soft Sell |
| Splash Page | Rate Card | Copywriting | Reach | Display |