| Forced Buy | Display | Return on Investment (ROI) | Advertorial | Tagline |
| Media Kit | Splash Page | Media Buy | In-column | Greeking |
| Banner | Soft Sell | ADVERTISING BINGO (free square) | Copywriting | Request for Proposal (RFP) |
| Account Executive | Impressions | Tear Sheets | Click Through Rate | Frequency |
| Branding | Creative Director | Rate Card | Production Request | Reach |
| Return on Investment (ROI) | Banner | Tear Sheets | Advertorial | Impressions |
| Branding | Display | Creative Brief | Copywriting | Frequency |
| Click Through Rate | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Campaign | Production Request |
| Splash Page | Creative Director | In-column | Forced Buy | Media Buy |
| Reach | Tagline | Media Kit | Greeking | Account Executive |