| Forced Buy | Greeking | Banner | Impressions | Tear Sheets |
| Production Request | Rate Card | Branding | Request for Proposal (RFP) | Advertorial |
| Click Through Rate | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Copywriting | Splash Page |
| Campaign | Media Buy | Account Executive | Media Kit | Tagline |
| Creative Director | In-column | Display | Frequency | Soft Sell |
| Copywriting | Request for Proposal (RFP) | Return on Investment (ROI) | Forced Buy | Media Kit |
| Creative Director | Rate Card | Frequency | Soft Sell | Display |
| In-column | Reach | ADVERTISING BINGO (free square) | Production Request | Impressions |
| Tear Sheets | Media Buy | Campaign | Click Through Rate | Creative Brief |
| Branding | Splash Page | Account Executive | Greeking | Tagline |