| Forced Buy | Frequency | Media Buy | Tagline | Campaign |
| Production Request | Media Kit | Reach | Greeking | In-column |
| Creative Brief | Splash Page | ADVERTISING BINGO (free square) | Soft Sell | Advertorial |
| Creative Director | Banner | Impressions | Branding | Account Executive |
| Request for Proposal (RFP) | Return on Investment (ROI) | Tear Sheets | Rate Card | Display |
| Impressions | Return on Investment (ROI) | Media Kit | Creative Director | Tagline |
| Display | Account Executive | Forced Buy | Soft Sell | Reach |
| Rate Card | Campaign | ADVERTISING BINGO (free square) | Greeking | Tear Sheets |
| Media Buy | In-column | Click Through Rate | Banner | Copywriting |
| Request for Proposal (RFP) | Creative Brief | Frequency | Branding | Splash Page |