| Display | In-column | Production Request | Soft Sell | Return on Investment (ROI) |
| Click Through Rate | Rate Card | Media Buy | Impressions | Advertorial |
| Reach | Banner | ADVERTISING BINGO (free square) | Splash Page | Tagline |
| Branding | Media Kit | Campaign | Account Executive | Frequency |
| Tear Sheets | Creative Director | Creative Brief | Request for Proposal (RFP) | Forced Buy |
| In-column | Return on Investment (ROI) | Forced Buy | Rate Card | Media Kit |
| Impressions | Tagline | Copywriting | Advertorial | Greeking |
| Tear Sheets | Frequency | ADVERTISING BINGO (free square) | Splash Page | Account Executive |
| Branding | Click Through Rate | Request for Proposal (RFP) | Reach | Display |
| Creative Brief | Soft Sell | Banner | Media Buy | Creative Director |