| Creative Brief | Tagline | Branding | Frequency | Banner |
| Greeking | Campaign | Forced Buy | Request for Proposal (RFP) | Reach |
| Splash Page | Soft Sell | ADVERTISING BINGO (free square) | Account Executive | Click Through Rate |
| Tear Sheets | Creative Director | Rate Card | Production Request | Copywriting |
| Media Kit | Media Buy | Display | In-column | Return on Investment (ROI) |
| Forced Buy | Click Through Rate | Tagline | Frequency | Splash Page |
| Display | Reach | Production Request | Greeking | Return on Investment (ROI) |
| Creative Director | Account Executive | ADVERTISING BINGO (free square) | Campaign | Soft Sell |
| Media Buy | Branding | Creative Brief | Copywriting | Tear Sheets |
| In-column | Media Kit | Impressions | Request for Proposal (RFP) | Rate Card |