| Elevator pitch | Core Competency / Core Competencies | Intellectual Property | Compelling | Integration |
| Network[ing] | Scope | Phase | Partner | Walk the Talk |
| Reverse Engineer | Exposure | BUZZWORD BINGO (free square) | Pipeline | Knowledge Transfer |
| Mission Critical | Seamless | Market Leader | Ecosystem | Level Playing Field |
| Heavy lifting | Offline | Circle the wagons | Opportunity | Cross Sell |
| Promotion | Synergy / Synergies | Mission Critical | Due dilligence | Agenda |
| Viral | Goal[s] | Re-engagement | Expectations | Business Plan |
| One to one | Ecosystem | BUZZWORD BINGO (free square) | Up to speed | Metrics |
| Sticky-ness | Customer Relationship Management (CRM) | Value | Targeted | Go Live |
| Impact[ful] | Compelling | Off Site Meeting | Knowledge Base | First to market |