| Client Focus[ed] | Measurement | Seamless | Deep dive | Mind Share |
| Scale | Core Competency / Core Competencies | Strategize | Benchmark | Upside |
| Elephant in the room | Communication | BUZZWORD BINGO (free square) | Low-Hanging Fruit | Landing Page[s] |
| Customer Service | Promotion | Emerging markets | Burn rate | Go to market |
| Double down | ETA | Market Window | Time to Market | Scope |
| Innovation / Innovated | Monoply | Green | Deliverable[s] | Cutting Edge |
| In a Nutshell | Sustainable / Sustainability | Big Picture | Deadlines | Optimization |
| Milestone | Due dilligence | BUZZWORD BINGO (free square) | Brand[ing] | Action Item / Action It |
| Drop the Ball | Customer Service | Secret sauce | Back-end | Traction |
| Exposure | Workshop | Web 2.0 / 3.0 | Level Set | Cost |