| Out of the [Box | Loop] | Connectivity | Flexibility | Goal[s] | Strategic |
| Proactive | Green | Content Management | Bandwidth | One to one |
| Eyeballs | Open Source | BUZZWORD BINGO (free square) | Patent | Tasked |
| Customer Service | Herding Cats | Buzz | Road map | Reuse / Reusability |
| Level Playing Field | 30,000 foot view | In a Nutshell | On the back end | Opportunity |
| Engage | Focused | Cost | Deep dive | Conversion |
| Benefit analysis | Data Mining | Proactive | Upside | Multitask[ing] |
| Control Group | Revenue | BUZZWORD BINGO (free square) | Optimization | Issues |
| Off the Shelf | Diversity | Followup | Quick win | Off Site Meeting |
| Metrics | Band-aid | Front Lines | B2B | Lean In |