| Service Oriented | Level Playing Field | Resource[s] | Phase | Milestone |
| Business Plan | Green | Viral | Traction | |
| Basically | Landing Page[s] | BUZZWORD BINGO (free square) | Key Factor / Words | Goal[s] |
| Grow | Functionality | Etched in Stone | Burn rate | Streamline |
| Vertical Market | Data Mining | Reinvigorate | Compelling | Critical Path / Issue |