| Promotion | Perspective | Customer Centric | Dashboard | Circle Back |
| In a Nutshell | Customer Oriented | Back to the drawing board | Secret sauce | E-business |
| Drink the Kool-Aid | Bottom up | BUZZWORD BINGO (free square) | Team Building | Landing Page[s] |
| Transformative | Automated | Market Window | Lead The Field / Occupy The Field | Granular |
| Issues | Call to Action | Center of Excellence | Big Picture | Re-engagement |