| Conversation | Innovation / Innovated | Exposure | Retention | Up to speed |
| Lean In | Go to market | Touch Base | ETA | Walk the Talk |
| Off-line | Engage | BUZZWORD BINGO (free square) | Non-Traditional Management | Back to the drawing board |
| Demographic | Brain Storm / Mind Shower | Marketing / Promotional Collateral | Paradigm | Bottom Line |
| Communication | Network[ing] | Metadata | Integration | Back-end |