| Tasked | Reswizzle | Omnichannel / Cross Channel | Grow | Due dilligence |
| Relevance | Competitive | Engage | Benefit analysis | Raising the Bar |
| Advantage | Legacy | BUZZWORD BINGO (free square) | Non-Traditional Management | E-commerce |
| Best of Breed | Viral | First to market | Basically | Intellectual Property |
| Ownership | Go Public | Return on Investment (ROI) | Touch Base | Impact[ful] |
| Exposure | Quick win | Aggregate | Cost | Offline |
| Strategize | Re-engagement | Sustainable / Sustainability | Opportunity | Reach out |
| Objectives | Downsize | BUZZWORD BINGO (free square) | Herding Cats | Seamless |
| Reuse / Reusability | Negotiated | Promotion | Ball Park | Market Window |
| Flexibility | Drink the Kool-Aid | Lead The Field / Occupy The Field | Laser-focused | Ownership |