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| Basically | Personalization | Legacy | Targeted | Best of Breed |
| Customer Service | Brand[ing] | Tailwind[s] | Initial Assessment | Search Engine Optimization |
| Flexibility | Opportunity | BUZZWORD BINGO (free square) | Re-engagement | Call to Action |
| Back to the drawing board | Burn rate | Communication | Raising the Bar | Mind Share |
| Fault Tolerant | Double down | Challenge[s] | Moving/Going Forward | Turnkey |
| Touchpoints | Timeline(s) | On Board | Goal oriented | Cost |
| Reinvent[ing] the wheel | Business Plan | Lead The Field / Occupy The Field | Quick win | Tasked |
| Double down | Customer Oriented | BUZZWORD BINGO (free square) | Data Mining | Top down |
| Reactivation | Demographic | Backward Compatible | On the back end | Customer Service |
| Solution(s) | Differentiation | A-B Testing | Circle Back | Promotion |
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