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| Up-Sell | Deliverable[s] | Tailwind[s] | Collaborate / Collaboration | Circle the wagons |
| One Stop Shop | Mission Critical | Seamless | Market Window | Team Building |
| Segment | Market Leader | BUZZWORD BINGO (free square) | New Economy | Guidance |
| High-Level | Reuse / Reusability | Expectations | Critical Path / Issue | Customer Service |
| Road map | Pipeline | Win-win | Total Cost of Ownership (TCO) | Cross Sell |
| Ownership | Conversion | Segment | Lean In | Leverage |
| Pipeline | Level Set | Touchpoints | Portal | Time to Market |
| Prioritized | Grow | BUZZWORD BINGO (free square) | Phase | Bottom up |
| Intellectual Property | Flexibility | Diversity | Knowledge Transfer | Asset[s] |
| Data Mining | Heads up | Engage | Market Leader | Eyeballs |
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