| Deliverable[s] | Touch Base | Relevance | Burn rate | Web 2.0 / 3.0 |
| Team Player | Knowledge Base | One to one | Paradigm | Workshop |
| In a Nutshell | Integration | BUZZWORD BINGO (free square) | Data Driven | Mind Share |
| Non-Traditional Management | Ball Park | Big Picture | Customer Service | Deep dive |
| Compelling | Off the Shelf | Real-Time | Cost | Reinvigorate |
| B2B | Viral | Backward Compatible | Circle Back | Agenda |
| On Board | Scale | Scope | Discovery | Objectives |
| Policy[ies] | Laser-focused | BUZZWORD BINGO (free square) | Eyeballs | Buzz |
| Robust | Go to market | Non-Traditional Management | Offline | Reswizzle |
| Conversation | Benchmark | Secret sauce | Market Leader | Vision statement |