| Control Group | Skill set(s) | Strategize | Process | Off Site Meeting |
| Goal[s] | Soup to nuts 24/7 | Total Cost of Ownership (TCO) | Mission Critical | Reinvigorate |
| Strategic | Growth | BUZZWORD BINGO (free square) | Perspective | On the back end |
| Non-Traditional Management | Out Source | Level Playing Field | One Stop Shop | Followup |
| Heavy lifting | E-commerce | Diversity | Metrics | Burn rate |
| Customer Relationship Management (CRM) | Burn rate | Prioritized | Strategic | Reinvent[ing] the wheel |
| Challenge[s] | On Board | Ecosystem | Elevator pitch | Downsize |
| Scope | Customer Service | BUZZWORD BINGO (free square) | Initial Assessment | Metadata |
| Performance | Drop the Ball | Service Oriented | Aggregate | Ball Park |
| 30,000 foot view | Reinvigorate | Reconfigure | Customer Oriented | Big Picture |