| Back-end | Vision statement | Customer Centric | Measurement | Win-win |
| Hardball | Web 2.0 / 3.0 | Burn rate | Secret sauce | Strategic |
| Goal[s] | Cadence Call | BUZZWORD BINGO (free square) | Cutting Edge | Reswizzle |
| Call to Action | Strategy | Niche[s] | Team Player | Policy[ies] |
| Downsize | Popup | Portal | Timeline(s) | E-commerce |
| Double down | Non-Traditional Management | Strategy | E-business | Best Practice |
| Personalization | Patent | Asset[s] | Drill Down | Time to Market |
| Mindset | Scope | BUZZWORD BINGO (free square) | Team Building | Sticky-ness |
| Total Quality [or] Quality Driven | Buzz | Backward Compatible | Real-Time | Dashboard |
| Mission Critical | Offline | Deadlines | Diversity | Differentiation |