| Lead The Field / Occupy The Field | Portfolio | Resource[s] | Discovery | Reach out |
| Dashboard | Convergent | Omnichannel / Cross Channel | Conversion | Expectations |
| Monetize | Policy[ies] | BUZZWORD BINGO (free square) | Content Management | High-Level |
| Mission Critical | Brand[ing] | Sustainable | Legacy | Skill set(s) |
| Business Plan | Front Lines | Initial Assessment | Google Juice | First to market |
| Up-Sell | Top Of The Game | Critical Path / Issue | Cutting Edge | Mission Critical |
| Monetize | Application Service Provider (ASP) | Buzz | Portal | Double down |
| Road map | Aggregate | BUZZWORD BINGO (free square) | Deep dive | Out of the [Box | Loop] |
| Focused | One Stop Shop | Team Building | Circle the wagons | Granular |
| A-B Testing | Strategic | Viral | Tasked | Due dilligence |