| Vision statement | Statement of Work (SOW) | Resource[s] | Knowledge Base | Goal[s] |
| Hardball | Backward Compatible | Grow | Brain Storm / Mind Shower | Front Lines |
| Drop the Ball | Gap Analysis | BUZZWORD BINGO (free square) | Reswizzle | Business Plan |
| Application Service Provider (ASP) | Raising the Bar | Viral | Prototype | Proactive |
| Upside | Time to Market | Automated | Deep dive | Legacy |
| Connectivity | Best Practice | Diversity | Capacity | Soup to nuts 24/7 |
| Initial Assessment | Search Engine Optimization | Hardball | Out of the [Box | Loop] | Grow |
| Virtual / Virtualization | Top down | BUZZWORD BINGO (free square) | Business Opportunity | Goal oriented |
| Go Public | Best of Breed | Reuse / Reusability | Restructuring | Wow Factor |
| Challenge[s] | Team Player | Differentiation | Up to speed | Secret sauce |