| End to end | Application Service Provider (ASP) | Value | Total Cost of Ownership (TCO) | Asset[s] |
| Reconfigure | Deploy | Non-Traditional Management | No-Brainer | Monetize |
| Knowledge Base | Content Management | BUZZWORD BINGO (free square) | Google Juice | Secret sauce |
| Mindset | Guidance | Soup to nuts 24/7 | Goal oriented | Scope |
| Reswizzle | Customer Service | Process | Team Player | Cutting Edge |
| One Stop Shop | Back-end | E-tailers | Focused | Heads up |
| Portfolio | Statement of Work (SOW) | Cadence Call | Fast Track | Reconfigure |
| Flexibility | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Braindump | Differentiation |
| New Economy | Diversity | Intellectual Property | Game Plan | Functionality |
| Wow Factor | On The Same Page | Engage | Market Leader | Vision statement |