| Braindump | Technologies | Reverse Engineer | Soup to nuts 24/7 | Landing Page[s] |
| Wow Factor | Popup | Big Picture | Partner | Off the Shelf |
| Level Playing Field | Connectivity | BUZZWORD BINGO (free square) | On Board | One Stop Shop |
| Core Competency / Core Competencies | Communication | Relevance | Google Juice | |
| Business Opportunity | Green | Promotion | Empower[ment] | Sales Driven |
| Relevance | Growth | Vision statement | Web 2.0 / 3.0 | Omnichannel / Cross Channel |
| Off-line | Innovation / Innovated | Viral | Run the Numbers | Diversity |
| Cadence Call | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Mind Share | Sticky-ness |
| Top down | Performance | Circle the wagons | Connectivity | Out of the [Box | Loop] |
| Band-aid | Policy[ies] | Application Service Provider (ASP) | Granular | One to one |