| Prioritized | Reuse / Reusability | Touch Base | Soup to nuts 24/7 | Differentiation |
| 30,000 foot view | Search Engine Optimization | Bottom up | Customer Oriented | Non-Traditional Management |
| Off Site Meeting | Data Driven | BUZZWORD BINGO (free square) | Back to the drawing board | Aggregate |
| Hardball | Issues | Customer Centric | A-B Testing | Go Public |
| Herding Cats | Goal[s] | Cutting Edge | Legacy | Touchpoints |
| Business Opportunity | Team Player | Technologies | Fast Track | Ecosystem |
| Benefit analysis | Mission Critical | Reuse / Reusability | First to market | Eyeballs |
| Run the Numbers | Empower[ment] | BUZZWORD BINGO (free square) | Profit[ability] | Portfolio |
| Think Outside the Box | Project | Basically | Deadlines | Customer Oriented |
| Raising the Bar | Circle the wagons | Reinvigorate | Upside | Opportunity |