| Lean In | ETA | Burn rate | Profit[ability] | Portfolio |
| Gap Analysis | One Stop Shop | Best of Breed | In a Nutshell | Segment |
| Cost | Turnkey | BUZZWORD BINGO (free square) | Reuse / Reusability | Circle Back |
| Service Oriented | Streamline | Patent | Think Outside the Box | Paradigm |
| Sustainable / Sustainability | Circle the wagons | Run the Numbers | Mind Share | Offline |
| Transformative | User Friendly | Mind Share | Portfolio | Data Driven |
| First to market | 30,000 foot view | Customer Oriented | Green | Ball Park |
| Upside | Benchmark | BUZZWORD BINGO (free square) | Facilitate | Negotiated |
| Band-aid | No-Brainer | Monetize | A-B Testing | Level Set |
| Eyeballs | Drink the Kool-Aid | Lean In | Brain Storm / Mind Shower | Challenge[s] |