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| Ball Park | Client Focus[ed] | Control Group | Service Oriented | Segment |
| Fault Tolerant | Level Set | Raising the Bar | Go to market | Metadata |
| At the end of the day | Bandwidth | BUZZWORD BINGO (free square) | Sustainable | Exposure |
| Empower[ment] | Flexibility | Market Leader | Big Picture | Omnichannel / Cross Channel |
| Goal oriented | Marketing / Promotional Collateral | Data Mining | Herding Cats | Granular |
| Game Plan | Collaborate / Collaboration | Reinvent[ing] the wheel | Expectations | Off-line |
| Soup to nuts 24/7 | Off Site Meeting | Reverse Engineer | Demographic | Top down |
| Segment | Prototype | BUZZWORD BINGO (free square) | Wow Factor | Skill set(s) |
| Level Playing Field | Benefit analysis | Niche[s] | Connectivity | Open Source |
| Low-Hanging Fruit | Facilitate | Search Engine Optimization | Acquisition | Run it up the flagpole |
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