| Ramp Up | Level Set | Intellectual Property | Center of Excellence | Open Source |
| Back to the drawing board | Offline | End to end | Out of the [Box | Loop] | Application Service Provider (ASP) |
| Market Window | Off the Shelf | BUZZWORD BINGO (free square) | Profit[ability] | Agnostic |
| Brain Storm / Mind Shower | Real-Time | Service Oriented | Network[ing] | Targeted |
| Initial Assessment | Virtual / Virtualization | Brand[ing] | Automated | Customer Service |
| Hardball | Top down | Agnostic | Heads up | Promotion |
| Prioritized | Niche[s] | Low-Hanging Fruit | Critical Path / Issue | Client Focus[ed] |
| Omnichannel / Cross Channel | Downsize | BUZZWORD BINGO (free square) | Win-win | On The Same Page |
| Pushback | Customer Oriented | Google Juice | Back to the drawing board | Off the Shelf |
| Initial Assessment | Off-line | Statement of Work (SOW) | Reswizzle | Market Window |