| Communication | Mindset | Off the Shelf | Value | Performance |
| Out of the [Box | Loop] | Skill set(s) | At the end of the day | Search Engine Optimization | One Stop Shop |
| Brand[ing] | Deadlines | BUZZWORD BINGO (free square) | Reswizzle | Differentiation |
| Market Window | First to market | Utilize | Monetize | Critical Path / Issue |
| Scale | Customer Centric | Elephant in the room | Knowledge Transfer | Upside |
| Soup to nuts 24/7 | Fault Tolerant | Off the Shelf | One Stop Shop | Google Juice |
| Integration | Lean In | 30,000 foot view | Conversion | ETA |
| Run it up the flagpole | Demographic | BUZZWORD BINGO (free square) | Ownership | Flexibility |
| Performance | Mindset | Service Oriented | Virtual / Virtualization | Customer Relationship Management (CRM) |
| Dynamic | Turnkey | Focused | Grow | Go Public |