| Marketing / Promotional Collateral | Fault Tolerant | Walk the Talk | Vertical Market | Bottom up |
| Customer Service | Heavy lifting | Back-end | Downsize | Run the Numbers |
| Leadership | Big Picture | BUZZWORD BINGO (free square) | Up-Sell | Go Live |
| Reswizzle | Reconfigure | Deploy | Braindump | A-B Testing |
| Convergent | Best of Breed | Skill set(s) | Metadata | Heads up |
| Segment | Tasked | At the end of the day | Service Oriented | Fault Tolerant |
| Strategy | Deadlines | Advantage | Retention | Reinvent[ing] the wheel |
| Scenario[s] | Flexibility | BUZZWORD BINGO (free square) | Portfolio | Time to Market |
| Customer Relationship Management (CRM) | User Friendly | Target Audience | Discovery | Market Window |
| Downsize | Expectations | Knowledge Transfer | Open Source | Knowledge Base |