| Target Audience | Capacity | Business Plan | Win-win | Goal[s] |
| Cascade Graph | Promotion | Heavy lifting | Patent | Portal |
| Circle the wagons | Gap Analysis | BUZZWORD BINGO (free square) | Differentiation | Cutting Edge |
| Reinvent[ing] the wheel | 30,000 foot view | Reuse / Reusability | Discovery | Conversion |
| Think Outside the Box | First to market | Open Source | Bottom Line | Granular |
| User Friendly | Communication | Patent | Goal[s] | Critical Path / Issue |
| Lean In | Restructuring | Multitask[ing] | Ecosystem | End to end |
| Braindump | Service Oriented | BUZZWORD BINGO (free square) | Data Driven | Compelling |
| Perspective | Goal oriented | Streamline | Fast Track | Metrics |
| Functionality | Agnostic | Open Source | Dynamic | Personalization |