| Business Opportunity | Moving/Going Forward | E-commerce | Deploy | Team Building |
| Heavy lifting | Issues | Web 2.0 / 3.0 | Brain Storm / Mind Shower | Experiences |
| Discovery | Off-line | BUZZWORD BINGO (free square) | Data Mining | Competitive |
| Market Leader | Retention | Key Factor / Words | Profit[ability] | Target Audience |
| Market Window | Ramp Up | Integration | Followup | Google Juice |
| Statement of Work (SOW) | Paradigm | Knowledge Transfer | Process | Opportunity |
| Fault Tolerant | Scenario[s] | Reinvent[ing] the wheel | Elephant in the room | Popup |
| Touchpoints | Red Flag | BUZZWORD BINGO (free square) | B2B | Followup |
| Advantage | Collaborate / Collaboration | Marketing / Promotional Collateral | Exposure | One to one |
| Customer Service | Gap Analysis | Drill Down | Phase | Customer Relationship Management (CRM) |