| Drill Down | Cutting Edge | Knowledge Transfer | Reverse Engineer | Offline |
| Market Leader | In a Nutshell | Revenue | Differentiation | B2B |
| Business Opportunity | Experiences | BUZZWORD BINGO (free square) | Monetize | Sustainable / Sustainability |
| Tailwind[s] | Agnostic | Engage | E-business | Granular |
| Center of Excellence | Strategize | Focused | Ball Park | Front Lines |
| Paradigm | Low-Hanging Fruit | Band-aid | 30,000 foot view | Up-Sell |
| Eyeballs | Experiences | Secret sauce | Market Leader | Walk the Talk |
| Target Audience | Differentiation | BUZZWORD BINGO (free square) | Guidance | Transformative |
| Challenge[s] | Strategize | Innovation / Innovated | Non-Traditional Management | Technologies |
| Patent | Due dilligence | Utilize | Virtual / Virtualization | Project |