| Walk the Talk | Elevator pitch | Streamline | Skill set(s) | Red Flag |
| Benefit analysis | A-B Testing | Dashboard | Real-Time | Fault Tolerant |
| Non-Traditional Management | Milestone | BUZZWORD BINGO (free square) | Scenario[s] | Elephant in the room |
| Key Factor / Words | Functionality | Soup to nuts 24/7 | Emerging markets | Time to Market |
| Open Source | Content Management | Go Live | Conversation | Niche[s] |