| Out Source | Strategy | Opportunity | Hardball | Reach out |
| Wow Factor | Cost | Strategize | Milestone | E-tailers |
| Out of the [Box | Loop] | New Economy | BUZZWORD BINGO (free square) | Content Management | Success |
| Empower[ment] | Communication | Run the Numbers | Performance | Game Plan |
| Elevator pitch | Capacity | Demographic | Total Quality [or] Quality Driven | Measurement |