| Best of Breed | Brand[ing] | Pipeline | Bottom Line | Virtual / Virtualization |
| Reverse Engineer | Client Focus[ed] | Front Lines | Demographic | Mind Share |
| Partner | Mission Critical | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Granular |
| Service Oriented | Quick win | Braindump | Deadlines | Project |
| Workflow | Low-Hanging Fruit | Scope | Up-Sell | Revenue |