| Re-engagement | Market Window | A-B Testing | Deliverable[s] | Time to Market |
| Synergy / Synergies | Ball Park | Prototype | Downsize | Back-end |
| Negotiated | User Friendly | BUZZWORD BINGO (free square) | Braindump | Prioritized |
| Goal oriented | Go Live | No-Brainer | Ownership | Top Of The Game |
| On the back end | Metrics | Circle Back | Soup to nuts 24/7 | Market Leader |