| Dashboard | Fast Track | Cascade Graph | Basically | Patent |
| Partner | Omnichannel / Cross Channel | Popup | Demographic | Buzz |
| Marketing / Promotional Collateral | Conversion | BUZZWORD BINGO (free square) | Initial Assessment | Targeted |
| Segment | Think Outside the Box | Level Playing Field | Leverage | User Friendly |
| Wow Factor | Service Oriented | Resource[s] | Metadata | Asset[s] |