| Lean In | Low-Hanging Fruit | Critical Path / Issue | Heads up | Facilitate |
| User Friendly | Cadence Call | Google Juice | Backward Compatible | Reswizzle |
| Aggregate | Go Public | BUZZWORD BINGO (free square) | Timeline(s) | Cost |
| Conversation | ETA | Conversion | Exposure | Laser-focused |
| Upside | Initial Assessment | Cross Sell | Automated | Experiences |