| Traction | Skill set(s) | Expectations | Sustainable / Sustainability | Mindset |
| Pipeline | Knowledge Base | Vertical Market | Circle Back | Guidance |
| Challenge[s] | Hardball | BUZZWORD BINGO (free square) | Level Playing Field | Moving/Going Forward |
| Tasked | Workflow | Phase | Metrics | Etched in Stone |
| Portfolio | Opportunity | Action Item / Action It | First to market | Bottom up |