| Compelling | Portal | Target Audience | Total Cost of Ownership (TCO) | Metadata |
| Team Player | Process | Solution(s) | Run it up the flagpole | Business Opportunity |
| Knowledge Transfer | Off-line | BUZZWORD BINGO (free square) | Tasked | Proactive |
| Drink the Kool-Aid | Robust | Google Juice | Pushback | Leadership |
| Drill Down | E-commerce | Facilitate | Goal[s] | Customer Facing |