| Application Service Provider (ASP) | Metadata | Niche[s] | New Economy | Virtual / Virtualization |
| Web 2.0 / 3.0 | Google Juice | Back-end | Paradigm | Reinvent[ing] the wheel |
| Monoply | Issues | BUZZWORD BINGO (free square) | Facilitate | Bottom Line |
| Fast Track | Revenue | Measurement | Profit[ability] | Expectations |
| Drink the Kool-Aid | Braindump | End to end | Off the Shelf | Ownership |