| Deep dive | Monetize | Touch Base | Key Factor / Words | Reconfigure |
| Issues | Customer Centric | Green | Resource[s] | Acquisition |
| Big Picture | Optimization | BUZZWORD BINGO (free square) | Web 2.0 / 3.0 | Moving/Going Forward |
| Metrics | Agnostic | Innovation / Innovated | Mind Share | E-business |
| Profit[ability] | B2B | Integration | Knowledge Transfer | Business Plan |