| Facilitate | Experiences | Reinvent[ing] the wheel | Reuse / Reusability | Robust |
| In a Nutshell | Top down | Revenue | ETA | Relevance |
| Google Juice | Customer Centric | BUZZWORD BINGO (free square) | Business Opportunity | Knowledge Transfer |
| Touch Base | Benchmark | Market Leader | Reswizzle | Big Picture |
| Virtual / Virtualization | Go Public | On Board | Heads up | A-B Testing |