| Reconfigure | On The Same Page | Win-win | Segment | Revisit |
| Exposure | Functionality | Restructuring | Metadata | Search Engine Optimization |
| Marketing / Promotional Collateral | Strategic | BUZZWORD BINGO (free square) | Conversion | Raising the Bar |
| Market Leader | Red Flag | Sales Driven | Out Source | Ecosystem |
| Viral | Workflow | Revenue | Double down | Retention |