| Scenario[s] | Dynamic | Reuse / Reusability | Front Lines | Level Set |
| E-business | Asset[s] | Leadership | Robust | Paradigm |
| Walk the Talk | Benchmark | BUZZWORD BINGO (free square) | Etched in Stone | Mission Critical |
| Business Plan | Customer Relationship Management (CRM) | Reach out | Time to Market | Center of Excellence |
| Total Cost of Ownership (TCO) | Out Source | Reinvigorate | Drill Down | 30,000 foot view |