| Team Building | Upside | Circle the wagons | Reach out | Reactivation |
| Knowledge Transfer | Exposure | Win-win | Emerging markets | Lead The Field / Occupy The Field |
| End to end | Bottom up | BUZZWORD BINGO (free square) | Focused | Metadata |
| Grow | Leverage | Utilize | Empower[ment] | On the back end |
| Run the Numbers | Elevator pitch | Experiences | High-Level | Reconfigure |