| Data Driven | Competitive | Conversation | Team Building | Burn rate |
| Tasked | Initial Assessment | One to one | Elevator pitch | Go Public |
| Call to Action | Growth | BUZZWORD BINGO (free square) | On the back end | Reuse / Reusability |
| Targeted | Upside | Phase | Patent | Red Flag |
| Transformative | Discovery | Search Engine Optimization | Drop the Ball | Back to the drawing board |