| Exposure | Skill set(s) | Mindset | Engage | Functionality |
| Strategic | Challenge[s] | Discovery | Top down | Quick win |
| Emerging markets | Convergent | BUZZWORD BINGO (free square) | Workflow | Application Service Provider (ASP) |
| Technologies | B2B | Bottom up | Go Live | Call to Action |
| Herding Cats | Client Focus[ed] | Reuse / Reusability | Soup to nuts 24/7 | In a Nutshell |