| Opportunity | Conversation | Application Service Provider (ASP) | Drop the Ball | Reswizzle |
| Call to Action | Segment | Agnostic | Circle Back | E-business |
| Market Leader | Cross Sell | BUZZWORD BINGO (free square) | Phase | Performance |
| E-tailers | Bottom up | Total Cost of Ownership (TCO) | Knowledge Transfer | Benchmark |
| Out Source | Herding Cats | Run the Numbers | Moving/Going Forward | Traction |