| Leverage | Moving/Going Forward | Capacity | Wow Factor | Optimization |
| Automated | Functionality | Strategize | At the end of the day | Mindset |
| Front Lines | Negotiated | BUZZWORD BINGO (free square) | Knowledge Base | Pipeline |
| Seamless | Workflow | Fast Track | Market Window | Synergy / Synergies |
| On the back end | Prioritized | Metrics | Top down | Deploy |