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| At the end of the day | Phase | Herding Cats | Mission Critical | Cascade Graph |
| Bottom up | Convergent | Application Service Provider (ASP) | Market Window | On the back end |
| Team Building | Deep dive | BUZZWORD BINGO (free square) | Reuse / Reusability | Omnichannel / Cross Channel |
| Promotion | Resource[s] | Differentiation | Granular | Exposure |
| Expectations | Proactive | Lean In | Transformative | Engage |
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