| Best of Breed | User Friendly | Targeted | Top Of The Game | Go Public |
| Knowledge Transfer | Deploy | Search Engine Optimization | ETA | Vertical Market |
| Back to the drawing board | Promotion | BUZZWORD BINGO (free square) | Asset[s] | Milestone |
| Turnkey | Real-Time | Engage | Front Lines | Perspective |
| Impact[ful] | New Economy | Solution(s) | Measurement | Landing Page[s] |