| Grow | Sustainable | Off-line | Pushback | Demographic |
| Think Outside the Box | Personalization | Data Driven | Ball Park | Strategize |
| Popup | Impact[ful] | BUZZWORD BINGO (free square) | Followup | Google Juice |
| Initial Assessment | Reach out | Business Plan | Focused | Relevance |
| Touch Base | Milestone | 30,000 foot view | Tailwind[s] | Ramp Up |