| On Board | High-Level | Phase | Return on Investment (ROI) | |
| Customer Oriented | Lead The Field / Occupy The Field | Virtual / Virtualization | Data Driven | Revisit |
| Dynamic | Cadence Call | BUZZWORD BINGO (free square) | Off the Shelf | Customer Facing |
| In a Nutshell | E-commerce | Soup to nuts 24/7 | Game Plan | At the end of the day |
| Quick win | Double down | Off-line | Re-engagement | Emerging markets |