| Connectivity | Turnkey | Drink the Kool-Aid | Content Management | Go to market |
| Leadership | Metadata | Wow Factor | Sticky-ness | 30,000 foot view |
| Guidance | Ecosystem | BUZZWORD BINGO (free square) | Market Leader | Compelling |
| Empower[ment] | Customer Relationship Management (CRM) | Reverse Engineer | Reinvent[ing] the wheel | Engage |
| Patent | Profit[ability] | Road map | E-tailers | Ownership |