| Scope | Competitive | Virtual / Virtualization | Phase | Reconfigure |
| Up to speed | Hardball | Optimization | Think Outside the Box | Critical Path / Issue |
| Go to market | Multitask[ing] | BUZZWORD BINGO (free square) | Capacity | Vertical Market |
| Revisit | Conversation | Run it up the flagpole | E-business | Offline |
| A-B Testing | Total Quality [or] Quality Driven | Aggregate | Objectives | Brain Storm / Mind Shower |