| Popup | Grow | Game Plan | Skill set(s) | Herding Cats |
| 30,000 foot view | Time to Market | Convergent | Growth | Flexibility |
| Transformative | Sustainable / Sustainability | BUZZWORD BINGO (free square) | Cascade Graph | Goal oriented |
| Workflow | Backward Compatible | Asset[s] | Double down | Deadlines |
| Profit[ability] | Reverse Engineer | Reinvent[ing] the wheel | Real-Time | Customer Facing |