| Measurement | Win-win | End to end | Pipeline | Agnostic |
| Portfolio | Turnkey | Growth | Aggregate | ETA |
| Level Set | Conversion | BUZZWORD BINGO (free square) | Relevance | Facilitate |
| Circle Back | Call to Action | Backward Compatible | 30,000 foot view | Real-Time |
| Optimization | Cascade Graph | Wow Factor | Convergent | Pushback |