| Win-win | 30,000 foot view | Market Window | Transformative | Front Lines |
| Success | Eyeballs | Monetize | Service Oriented | Data Mining |
| Burn rate | Robust | BUZZWORD BINGO (free square) | Bottom up | Moving/Going Forward |
| Best Practice | Heads up | Milestone | Technologies | Secret sauce |
| Game Plan | Omnichannel / Cross Channel | Marketing / Promotional Collateral | Goal oriented | Utilize |