| Empower[ment] | Measurement | Heads up | Growth | Offline |
| Soup to nuts 24/7 | Reuse / Reusability | Targeted | Process | Off Site Meeting |
| Relevance | Mission Critical | BUZZWORD BINGO (free square) | Innovation / Innovated | Search Engine Optimization |
| Goal[s] | Top down | Project | Due dilligence | Back-end |
| Customer Facing | Reinvent[ing] the wheel | Data Driven | Open Source | Wow Factor |