| Objectives | Flexibility | Workshop | Reach out | Go to market |
| Popup | Benchmark | Touchpoints | Drop the Ball | Search Engine Optimization |
| Knowledge Base | Think Outside the Box | BUZZWORD BINGO (free square) | E-tailers | Back to the drawing board |
| Band-aid | Reconfigure | Granular | Traction | Customer Service |
| E-business | Leadership | Goal oriented | Expectations | Competitive |