| That being said / Having said that | Hardball | A-B Testing | Offline | Best of Breed |
| Integration | Brand[ing] | Market Window | Reswizzle | Opportunity |
| Grow | Portal | BUZZWORD BINGO (free square) | Double down | Backward Compatible |
| ETA | Raising the Bar | Top down | Differentiation | Optimization |
| Data Driven | Deep dive | Circle Back | E-commerce | Team Building |