| Deploy | Up-Sell | Reuse / Reusability | Go to market | Data Driven |
| Project | Customer Service | Compelling | Agnostic | A-B Testing |
| Revisit | ETA | BUZZWORD BINGO (free square) | Dynamic | Value |
| User Friendly | Cost | Monoply | Backward Compatible | |
| Soup to nuts 24/7 | Connectivity | High-Level | Metadata | Win-win |