| Gap Analysis | Service Oriented | Circle the wagons | That being said / Having said that | Robust |
| Strategy | Network[ing] | Success | Pipeline | E-business |
| Demographic | Legacy | BUZZWORD BINGO (free square) | Customer Centric | Omnichannel / Cross Channel |
| Patent | Scope | Marketing / Promotional Collateral | Think Outside the Box | Relevance |
| Hardball | Elevator pitch | Out of the [Box | Loop] | Business Plan | Phase |