| Sticky-ness | Front Lines | E-tailers | Re-engagement | Capacity |
| Up-Sell | Deep dive | Proactive | Goal oriented | Granular |
| Landing Page[s] | Scenario[s] | BUZZWORD BINGO (free square) | E-commerce | Challenge[s] |
| On The Same Page | Emerging markets | Viral | Business Opportunity | Market Window |
| Moving/Going Forward | Performance | Skill set(s) | Out of the [Box | Loop] | Marketing / Promotional Collateral |