| Relevance | Vision statement | Basically | User Friendly | On the back end |
| Due dilligence | Landing Page[s] | Diversity | Upside | Facilitate |
| Lead The Field / Occupy The Field | Control Group | BUZZWORD BINGO (free square) | Fast Track | Brain Storm / Mind Shower |
| Statement of Work (SOW) | Emerging markets | Deploy | Initial Assessment | Robust |
| Critical Path / Issue | Integration | Soup to nuts 24/7 | Omnichannel / Cross Channel | Capacity |