| Big Picture | Automated | Issues | Proactive | Mission Critical |
| Market Window | Timeline(s) | Lean In | Metadata | Partner |
| Sustainable / Sustainability | Client Focus[ed] | BUZZWORD BINGO (free square) | Guidance | Leverage |
| Marketing / Promotional Collateral | Time to Market | Relevance | Turnkey | Front Lines |
| Basically | Traction | Up-Sell | E-commerce | Ramp Up |