| Green | Elevator pitch | Demographic | Burn rate | Negotiated |
| Out of the [Box | Loop] | Reverse Engineer | Followup | Non-Traditional Management | Personalization |
| Deadlines | Benchmark | BUZZWORD BINGO (free square) | Targeted | Reactivation |
| Up-Sell | Restructuring | Moving/Going Forward | On The Same Page | Market Window |
| Patent | Reinvent[ing] the wheel | Road map | E-tailers | Buzz |