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| Milestone | Portfolio | 30,000 foot view | Front Lines | Out Source |
| Measurement | Gap Analysis | Empower[ment] | Game Plan | Business Plan |
| Capacity | Growth | BUZZWORD BINGO (free square) | Tailwind[s] | Aggregate |
| Control Group | Differentiation | Convergent | Seamless | Scale |
| Value | Backward Compatible | Agnostic | Issues | Traction |
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