| Restructuring | End to end | Followup | E-tailers | Vertical Market |
| Best of Breed | Business Opportunity | Sustainable | Acquisition | Etched in Stone |
| Cost | Discovery | BUZZWORD BINGO (free square) | Workshop | Back to the drawing board |
| Issues | Sustainable / Sustainability | Measurement | Re-engagement | Top down |
| A-B Testing | Asset[s] | Reswizzle | Buzz | Brain Storm / Mind Shower |