| Top Of The Game | Collaborate / Collaboration | Workflow | Lean In | Optimization |
| Project | Success | Top down | User Friendly | Metrics |
| Business Plan | Up-Sell | BUZZWORD BINGO (free square) | Client Focus[ed] | Empower[ment] |
| Strategic | Walk the Talk | Challenge[s] | Moving/Going Forward | Legacy |
| Hardball | Skill set(s) | Bottom Line | Center of Excellence | Market Leader |