| Open Source | Sustainable | Up to speed | Facilitate | Web 2.0 / 3.0 |
| Legacy | Market Window | Braindump | Dashboard | Strategize |
| Viral | Metadata | BUZZWORD BINGO (free square) | Critical Path / Issue | Sticky-ness |
| Transformative | Phase | Benefit analysis | Client Focus[ed] | Moving/Going Forward |
| Go to market | Goal[s] | Back-end | Out of the [Box | Loop] | Advantage |