| Demographic | On The Same Page | Facilitate | Top Of The Game | Secret sauce |
| Conversion | Deliverable[s] | Team Building | Strategy | Business Opportunity |
| Cross Sell | Game Plan | BUZZWORD BINGO (free square) | One to one | Circle Back |
| Paradigm | Bottom Line | Initial Assessment | E-commerce | Metrics |
| Reactivation | Back to the drawing board | Back-end | Technologies | Service Oriented |