| Portal | Acquisition | Initial Assessment | One Stop Shop | Team Player |
| Hardball | Search Engine Optimization | Seamless | Portfolio | Best Practice |
| Vertical Market | Streamline | BUZZWORD BINGO (free square) | Critical Path / Issue | At the end of the day |
| Cutting Edge | Application Service Provider (ASP) | Scenario[s] | Key Factor / Words | Customer Service |
| Timeline(s) | Level Set | Deadlines | Marketing / Promotional Collateral | Functionality |