| One Stop Shop | Restructuring | Statement of Work (SOW) | Facilitate | Up-Sell |
| Deadlines | Team Building | Go Live | Partner | Google Juice |
| Benchmark | Strategy | BUZZWORD BINGO (free square) | Turnkey | Deep dive |
| Advantage | Differentiation | Scenario[s] | Capacity | Critical Path / Issue |
| Retention | Go to market | Competitive | Quick win | Out Source |