| Drink the Kool-Aid | Herding Cats | Customer Service | Issues | Monetize |
| Landing Page[s] | Brand[ing] | Level Set | Goal oriented | Statement of Work (SOW) |
| Reach out | Open Source | BUZZWORD BINGO (free square) | Reverse Engineer | Wow Factor |
| Turnkey | Core Competency / Core Competencies | Run the Numbers | Market Leader | Gap Analysis |
| Off Site Meeting | High-Level | Niche[s] | On The Same Page | Deliverable[s] |