| Web 2.0 / 3.0 | Knowledge Base | Challenge[s] | Robust | Proactive |
| Cost | Sales Driven | Total Quality [or] Quality Driven | Reach out | Burn rate |
| Technologies | Initial Assessment | BUZZWORD BINGO (free square) | Popup | Double down |
| Ecosystem | Dashboard | Targeted | Back to the drawing board | Re-engagement |
| Tailwind[s] | Sticky-ness | Measurement | Partner | Issues |