| Marketing / Promotional Collateral | Heads up | Control Group | Retention | Out of the [Box | Loop] |
| Issues | Off Site Meeting | Virtual / Virtualization | Ownership | Resource[s] |
| Walk the Talk | Market Window | BUZZWORD BINGO (free square) | Knowledge Transfer | Front Lines |
| Data Mining | Skill set(s) | Grow | Gap Analysis | Off the Shelf |
| Revenue | One Stop Shop | Win-win | Drink the Kool-Aid | Reconfigure |