| Call to Action | Cutting Edge | Walk the Talk | Workflow | ETA |
| Quick win | Conversion | Off the Shelf | Integration | Strategic |
| Challenge[s] | Connectivity | BUZZWORD BINGO (free square) | Content Management | Run it up the flagpole |
| Metadata | Deliverable[s] | Reuse / Reusability | Granular | E-business |
| Viral | Heads up | Communication | Scenario[s] | Growth |