| Monoply | Scenario[s] | Application Service Provider (ASP) | One to one | Total Cost of Ownership (TCO) |
| Pipeline | Focused | Critical Path / Issue | Back-end | Utilize |
| Cost | Soup to nuts 24/7 | BUZZWORD BINGO (free square) | Demographic | Data Driven |
| Optimization | Customer Oriented | Due dilligence | Etched in Stone | Elevator pitch |
| Circle the wagons | Popup | Go Public | Off-line | Elephant in the room |