| Restructuring | Sticky-ness | Customer Relationship Management (CRM) | Re-engagement | Etched in Stone |
| Solution(s) | Conversation | Connectivity | Negotiated | Success |
| Circle Back | Tailwind[s] | BUZZWORD BINGO (free square) | Workflow | Market Leader |
| Pushback | Multitask[ing] | Strategize | Statement of Work (SOW) | Road map |
| Brand[ing] | Herding Cats | Expectations | Relevance | Conversion |