| Run it up the flagpole | B2B | Customer Oriented | Go Live | Center of Excellence |
| Back to the drawing board | Back-end | Intellectual Property | Market Leader | Project |
| Dynamic | Tailwind[s] | BUZZWORD BINGO (free square) | Strategy | Niche[s] |
| Total Cost of Ownership (TCO) | Non-Traditional Management | Utilize | Streamline | Advantage |
| Partner | Heavy lifting | Control Group | Objectives | Diversity |