| Acquisition | End to end | Think Outside the Box | Burn rate | Return on Investment (ROI) |
| Off Site Meeting | Capacity | Goal oriented | On the back end | Strategy |
| Deep dive | Popup | BUZZWORD BINGO (free square) | Reactivation | Competitive |
| Strategize | Run the Numbers | Off the Shelf | Exposure | Impact[ful] |
| Experiences | Communication | Buzz | Pushback | Project |