| Google Juice | Prioritized | Targeted | Portfolio | Strategy |
| Integration | Workflow | User Friendly | Bandwidth | Advantage |
| Viral | Exposure | BUZZWORD BINGO (free square) | Re-engagement | Vertical Market |
| At the end of the day | Cascade Graph | A-B Testing | Elevator pitch | Etched in Stone |
| Relevance | E-commerce | Backward Compatible | Customer Centric | Touchpoints |