| Off the Shelf | Ball Park | Revenue | Dynamic | In a Nutshell |
| Reconfigure | Goal oriented | Knowledge Transfer | Reverse Engineer | Legacy |
| Real-Time | Opportunity | BUZZWORD BINGO (free square) | Advantage | Omnichannel / Cross Channel |
| Partner | Utilize | Team Player | Re-engagement | Web 2.0 / 3.0 |
| Reactivation | Up to speed | E-business | Herding Cats | Transformative |