| Challenge[s] | Discovery | Goal[s] | Laser-focused | Convergent |
| Sales Driven | Braindump | Capacity | Out of the [Box | Loop] | Service Oriented |
| Business Opportunity | Mindset | BUZZWORD BINGO (free square) | Core Competency / Core Competencies | Go to market |
| Critical Path / Issue | Pipeline | Reinvigorate | Ball Park | Patent |
| Expectations | Goal oriented | Flexibility | Content Management | Reach out |