| Offline | Action Item / Action It | Brand[ing] | Secret sauce | Network[ing] |
| Automated | Workshop | Drop the Ball | Customer Oriented | Conversion |
| Drill Down | Optimization | BUZZWORD BINGO (free square) | Elevator pitch | Compelling |
| Data Mining | Revenue | Core Competency / Core Competencies | Synergy / Synergies | Elephant in the room |
| Back-end | Off Site Meeting | Level Set | Retention | Robust |