| E-business | Traction | Promotion | Sustainable | On The Same Page |
| Sticky-ness | Back-end | Metadata | On Board | Measurement |
| Granular | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Scale |
| Circle Back | Content Management | Innovation / Innovated | Technologies | Leadership |
| Success | Asset[s] | Engage | Center of Excellence | Mission Critical |