| Real-Time | Reinvent[ing] the wheel | Demographic | Monetize | Data Driven |
| Paradigm | Lean In | Best Practice | Return on Investment (ROI) | Guidance |
| Reverse Engineer | Revisit | BUZZWORD BINGO (free square) | Sustainable | Differentiation |
| Monoply | Niche[s] | Reconfigure | Run it up the flagpole | Mind Share |
| Portal | Phase | Core Competency / Core Competencies | Tailwind[s] | Knowledge Base |