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| Vertical Market | Tasked | Heads up | Bottom Line | Upside |
| Out of the [Box | Loop] | Targeted | Revenue | Optimization | Prototype |
| Monoply | Bandwidth | BUZZWORD BINGO (free square) | Time to Market | Mindset |
| Engage | Heavy lifting | Business Plan | Milestone | Customer Centric |
| Discovery | Reconfigure | Traction | Lean In | Personalization |
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