| Reinvent[ing] the wheel | Virtual / Virtualization | Impact[ful] | Top down | Convergent |
| Omnichannel / Cross Channel | Functionality | Leverage | Back to the drawing board | Search Engine Optimization |
| Lead The Field / Occupy The Field | Landing Page[s] | BUZZWORD BINGO (free square) | Laser-focused | Go Public |
| Circle the wagons | Strategic | Service Oriented | Brand[ing] | Opportunity |
| Critical Path / Issue | Center of Excellence | Customer Centric | A-B Testing | Asset[s] |