| Metadata | Front Lines | Heavy lifting | Knowledge Transfer | Drill Down |
| Low-Hanging Fruit | Relevance | Application Service Provider (ASP) | Total Cost of Ownership (TCO) | Focused |
| Scale | Grow | BUZZWORD BINGO (free square) | Solution(s) | Impact[ful] |
| Asset[s] | Conversation | Multitask[ing] | Moving/Going Forward | Off Site Meeting |
| Differentiation | Growth | Demographic | Customer Centric | Customer Facing |