| Circle the wagons | Cost | Off Site Meeting | Measurement | Brain Storm / Mind Shower |
| Discovery | Vision statement | Double down | Acquisition | Big Picture |
| Up-Sell | Level Set | BUZZWORD BINGO (free square) | Personalization | Demographic |
| Off-line | Success | E-tailers | Laser-focused | Scenario[s] |
| Customer Service | No-Brainer | Business Plan | A-B Testing | Reinvent[ing] the wheel |