| Ball Park | Patent | Herding Cats | Return on Investment (ROI) | Goal[s] |
| Conversation | Strategize | Sales Driven | Promotion | Total Cost of Ownership (TCO) |
| Growth | Challenge[s] | BUZZWORD BINGO (free square) | Monetize | Knowledge Base |
| Call to Action | Offline | Cross Sell | Paradigm | Mind Share |
| Reconfigure | Engage | Expectations | Experiences | Revenue |