| Traction | Network[ing] | Measurement | Vertical Market | Due dilligence |
| Upside | Buzz | Performance | Initial Assessment | User Friendly |
| Relevance | Growth | BUZZWORD BINGO (free square) | Strategize | First to market |
| Level Playing Field | Paradigm | Scenario[s] | Scale | Revenue |
| Tasked | Out Source | Portfolio | Sustainable / Sustainability | Lean In |