| Drill Down | Multitask[ing] | Impact[ful] | Level Playing Field | Popup |
| Buzz | Virtual / Virtualization | Streamline | Robust | Reverse Engineer |
| Reactivation | Wow Factor | BUZZWORD BINGO (free square) | Goal oriented | Reach out |
| Targeted | Ecosystem | Business Opportunity | Cost | Deep dive |
| Skill set(s) | Call to Action | Top down | Back-end | Portfolio |