| Run the Numbers | Reverse Engineer | Raising the Bar | Offline | Partner |
| Viral | Strategic | Reconfigure | Business Plan | Network[ing] |
| Optimization | Cutting Edge | BUZZWORD BINGO (free square) | Vertical Market | Challenge[s] |
| User Friendly | Time to Market | Niche[s] | Goal[s] | Dashboard |
| E-commerce | Walk the Talk | Robust | Benefit analysis | Eyeballs |