| Offline | Viral | Real-Time | Deep dive | Client Focus[ed] |
| Metrics | Deadlines | Synergy / Synergies | Compelling | Reach out |
| Exposure | Road map | BUZZWORD BINGO (free square) | Elephant in the room | Customer Facing |
| Lead The Field / Occupy The Field | Conversation | Vertical Market | A-B Testing | Agenda |
| Agnostic | Reinvigorate | Lean In | Strategic |