| Timeline(s) | End to end | Eyeballs | Total Quality [or] Quality Driven | Portal |
| Gap Analysis | Collaborate / Collaboration | On the back end | Team Player | Expectations |
| ETA | BUZZWORD BINGO (free square) | Data Driven | Engage | |
| Followup | Deep dive | Out of the [Box | Loop] | Scale | Profit[ability] |
| Cadence Call | Personalization | E-business | Return on Investment (ROI) | Bottom Line |