| Bottom Line | Double down | On The Same Page | Impact[ful] | Pipeline |
| Lean In | Burn rate | Control Group | Target Audience | Issues |
| Proactive | Dynamic | BUZZWORD BINGO (free square) | Best of Breed | Viral |
| Action Item / Action It | Reverse Engineer | Time to Market | Low-Hanging Fruit | Pushback |
| Service Oriented | Scale | Conversion | Transformative | That being said / Having said that |