| Time to Market | Process | Proactive | Prioritized | Niche[s] |
| Traction | Omnichannel / Cross Channel | Conversation | Go to market | Leverage |
| Reinvent[ing] the wheel | Cross Sell | BUZZWORD BINGO (free square) | Ball Park | Search Engine Optimization |
| Segment | Negotiated | Issues | Application Service Provider (ASP) | Business Opportunity |
| Experiences | Go Live | Burn rate | Knowledge Transfer | Out Source |