| User Friendly | Market Window | Niche[s] | Granular | Think Outside the Box |
| Front Lines | Best Practice | Robust | Braindump | Performance |
| Omnichannel / Cross Channel | Scale | BUZZWORD BINGO (free square) | Dynamic | Asset[s] |
| Marketing / Promotional Collateral | Downsize | Impact[ful] | Integration | Timeline(s) |
| Green | Solution(s) | Functionality | Intellectual Property | Fast Track |