| Turnkey | Drink the Kool-Aid | Challenge[s] | Raising the Bar | Project |
| Scope | Reinvigorate | Leverage | Return on Investment (ROI) | Reach out |
| Walk the Talk | Seamless | BUZZWORD BINGO (free square) | Best of Breed | Skill set(s) |
| Impact[ful] | First to market | Portal | A-B Testing | ETA |
| 30,000 foot view | User Friendly | Measurement | Conversion | Dashboard |