| Focused | Open Source | Streamline | Technologies | Bottom up |
| Burn rate | Value | Strategy | Workflow | Synergy / Synergies |
| Market Leader | Paradigm | BUZZWORD BINGO (free square) | Mind Share | Brand[ing] |
| Exposure | Customer Facing | Ball Park | Tasked | Profit[ability] |
| Guidance | Offline | Revisit | Milestone | Issues |