| Raising the Bar | Bottom up | Reactivation | High-Level | Performance |
| Off-line | Multitask[ing] | Ball Park | Top Of The Game | Functionality |
| Scenario[s] | Off the Shelf | BUZZWORD BINGO (free square) | Brand[ing] | Top down |
| Proactive | Bandwidth | Legacy | Followup | Utilize |
| Total Cost of Ownership (TCO) | Ramp Up | Intellectual Property | Facilitate | Agnostic |