| Marketing / Promotional Collateral | Customer Centric | Core Competency / Core Competencies | Exposure | Top down |
| Mindset | Burn rate | Engage | Bottom Line | Cascade Graph |
| Metadata | Paradigm | BUZZWORD BINGO (free square) | Real-Time | Open Source |
| Etched in Stone | Monoply | Prototype | Raising the Bar | Go Public |
| Conversation | Process | Sales Driven | That being said / Having said that | Multitask[ing] |