| Backward Compatible | Process | Application Service Provider (ASP) | Green | Focused |
| Quick win | Targeted | Double down | Drill Down | Laser-focused |
| Reverse Engineer | Customer Oriented | BUZZWORD BINGO (free square) | Off the Shelf | Drink the Kool-Aid |
| Project | Turnkey | Sales Driven | End to end | E-tailers |
| Deadlines | Differentiation | No-Brainer | Off-line | Capacity |