| Proactive | Deep dive | Total Quality [or] Quality Driven | Search Engine Optimization | Real-Time |
| In a Nutshell | Metrics | Out of the [Box | Loop] | Touchpoints | Soup to nuts 24/7 |
| Prioritized | Buzz | BUZZWORD BINGO (free square) | Portal | Raising the Bar |
| Value | Offline | Followup | Pushback | Customer Centric |
| Innovation / Innovated | Pipeline | Sticky-ness | E-commerce | Metadata |