| Challenge[s] | Etched in Stone | Run it up the flagpole | Capacity | Turnkey |
| Ownership | Tailwind[s] | Measurement | Burn rate | Think Outside the Box |
| Pipeline | Agnostic | BUZZWORD BINGO (free square) | Vision statement | In a Nutshell |
| Braindump | Experiences | One Stop Shop | Project | Strategize |
| Workflow | E-tailers | Differentiation | Statement of Work (SOW) | Profit[ability] |