| Revenue | High-Level | Due dilligence | Low-Hanging Fruit | Lean In |
| Wow Factor | Win-win | Transformative | Reinvigorate | Market Leader |
| Client Focus[ed] | Back to the drawing board | BUZZWORD BINGO (free square) | Performance | Sustainable |
| Road map | Double down | Ownership | Landing Page[s] | Knowledge Base |
| Run the Numbers | Real-Time | Measurement | Cost | Technologies |