| Burn rate | Success | Functionality | Key Factor / Words | Flexibility |
| Initial Assessment | Compelling | Conversation | Patent | Sticky-ness |
| Restructuring | Sales Driven | BUZZWORD BINGO (free square) | Opportunity | Critical Path / Issue |
| Niche[s] | Growth | Metrics | Elevator pitch | Off the Shelf |
| Return on Investment (ROI) | Virtual / Virtualization | Agenda | Resource[s] | Call to Action |