| Brain Storm / Mind Shower | Success | Competitive | Growth | Mind Share |
| Elephant in the room | Vision statement | User Friendly | Real-Time | Heads up |
| Off the Shelf | Green | BUZZWORD BINGO (free square) | Timeline(s) | Guidance |
| Think Outside the Box | Differentiation | Niche[s] | Retention | Expectations |
| Re-engagement | Low-Hanging Fruit | Focused | Market Window | Marketing / Promotional Collateral |