| Drop the Ball | Content Management | Data Mining | Expectations | Traction |
| Application Service Provider (ASP) | Phase | End to end | Scenario[s] | Turnkey |
| Promotion | Automated | BUZZWORD BINGO (free square) | Heads up | Mindset |
| Goal[s] | Core Competency / Core Competencies | On the back end | Open Source | Collaborate / Collaboration |
| Best of Breed | Benchmark | Asset[s] | Data Driven | Policy[ies] |