| E-tailers | Return on Investment (ROI) | Circle Back | Impact[ful] | Burn rate |
| Pushback | Reach out | Total Cost of Ownership (TCO) | E-business | Negotiated |
| Drill Down | Level Set | BUZZWORD BINGO (free square) | Market Leader | Strategy |
| Content Management | Revisit | Benchmark | Ecosystem | Conversion |
| At the end of the day | Flexibility | Expectations | Conversation | Customer Facing |