| Benefit analysis | Up to speed | User Friendly | Hardball | Emerging markets |
| Perspective | Customer Service | Goal oriented | At the end of the day | Go Public |
| One to one | Elephant in the room | BUZZWORD BINGO (free square) | Critical Path / Issue | Measurement |
| Data Mining | Scope | Web 2.0 / 3.0 | Metadata | Performance |
| Laser-focused | Red Flag | Due dilligence | Cascade Graph | Open Source |