| Niche[s] | Engage | Challenge[s] | Action Item / Action It | Functionality |
| Reinvent[ing] the wheel | Segment | Non-Traditional Management | Convergent | Data Driven |
| Process | Reactivation | BUZZWORD BINGO (free square) | Popup | Vertical Market |
| Deadlines | Open Source | Soup to nuts 24/7 | Cadence Call | Technologies |
| Back to the drawing board | Optimization | Asset[s] | Issues | Level Playing Field |