| Revenue | Workflow | Conversion | Aggregate | Prioritized |
| Objectives | Portfolio | Front Lines | Functionality | Core Competency / Core Competencies |
| Knowledge Transfer | Value | BUZZWORD BINGO (free square) | Revisit | Critical Path / Issue |
| Best of Breed | Offline | Conversation | Web 2.0 / 3.0 | Mindset |
| Impact[ful] | Deadlines | Level Set | Backward Compatible | Legacy |