| Fast Track | Control Group | Up to speed | Total Cost of Ownership (TCO) | B2B |
| Red Flag | Go to market | Heavy lifting | Empower[ment] | Performance |
| Growth | Landing Page[s] | BUZZWORD BINGO (free square) | Impact[ful] | Center of Excellence |
| Guidance | Benefit analysis | One to one | Grow | Etched in Stone |
| Turnkey | Statement of Work (SOW) | Go Live | Walk the Talk | Innovation / Innovated |