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| Reinvigorate | Re-engagement | High-Level | Elephant in the room | Up-Sell |
| Competitive | Eyeballs | Metadata | Reactivation | Facilitate |
| Scope | One Stop Shop | BUZZWORD BINGO (free square) | Relevance | Walk the Talk |
| Functionality | Basically | Backward Compatible | Seamless | Raising the Bar |
| Road map | Heads up | Search Engine Optimization | Heavy lifting | Off-line |
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