| Utilize | Emerging markets | Streamline | Market Window | 30,000 foot view |
| Back-end | Drop the Ball | Content Management | Critical Path / Issue | Benefit analysis |
| Goal[s] | Customer Facing | BUZZWORD BINGO (free square) | Facilitate | Up to speed |
| Intellectual Property | Policy[ies] | Viral | Niche[s] | Compelling |
| Go Public | Heavy lifting | Discovery | Metrics | Best of Breed |