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| Relevance | Drop the Ball | A-B Testing | Initial Assessment | E-business |
| Sticky-ness | Value | Ecosystem | Ownership | Restructuring |
| Integration | Deep dive | BUZZWORD BINGO (free square) | Workshop | Focused |
| Low-Hanging Fruit | Grow | Due dilligence | Policy[ies] | Portal |
| Double down | Deliverable[s] | Bandwidth | Bottom Line | Burn rate |
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