| Return on Investment (ROI) | Streamline | Content Management | Vertical Market | |
| ETA | Back to the drawing board | Call to Action | Basically | Restructuring |
| Fault Tolerant | A-B Testing | BUZZWORD BINGO (free square) | Customer Oriented | Total Cost of Ownership (TCO) |
| Skill set(s) | Go Live | Ownership | Client Focus[ed] | Experiences |
| Road map | Guidance | Integration | Soup to nuts 24/7 | Objectives |