| Transformative | Streamline | Segment | Total Quality [or] Quality Driven | Total Cost of Ownership (TCO) |
| Metrics | Time to Market | Differentiation | E-tailers | Circle the wagons |
| Center of Excellence | Out of the [Box | Loop] | BUZZWORD BINGO (free square) | Back to the drawing board | Agenda |
| Dynamic | Leverage | Back-end | Conversation | Opportunity |
| Customer Oriented | Turnkey | Popup | No-Brainer | Basically |