| Discovery | Center of Excellence | Popup | No-Brainer | Strategy |
| One Stop Shop | Customer Facing | Laser-focused | Grow | End to end |
| Front Lines | Sales Driven | BUZZWORD BINGO (free square) | Sticky-ness | Off-line |
| Ownership | Non-Traditional Management | Goal[s] | Cutting Edge | Cross Sell |
| Deadlines | One to one | Elephant in the room | Mind Share | Reinvent[ing] the wheel |