| Burn rate | Call to Action | Fast Track | Basically | Patent |
| Initial Assessment | Portfolio | Key Factor / Words | Heavy lifting | Flexibility |
| On The Same Page | Facilitate | BUZZWORD BINGO (free square) | E-commerce | Benchmark |
| Legacy | Ownership | Monetize | Secret sauce | Connectivity |
| One to one | One Stop Shop | Promotion | Up-Sell | Go Public |