| Goal oriented | Asset[s] | Milestone | End to end | Personalization |
| Knowledge Transfer | User Friendly | Turnkey | Mindset | Seamless |
| Data Mining | Customer Facing | BUZZWORD BINGO (free square) | Reverse Engineer | Demographic |
| Compelling | Time to Market | Impact[ful] | Scope | Think Outside the Box |
| Buzz | Core Competency / Core Competencies | Off the Shelf | Action Item / Action It | Retention |