| Band-aid | Ball Park | Competitive | Network[ing] | Circle Back |
| Scale | Focused | Scope | Upside | Ramp Up |
| Followup | Call to Action | BUZZWORD BINGO (free square) | Service Oriented | Communication |
| Ownership | Web 2.0 / 3.0 | Issues | Functionality | Measurement |
| Herding Cats | Personalization | Facilitate | Process | ETA |