| Goal oriented | Initial Assessment | Moving/Going Forward | Leverage | Process |
| Issues | Metadata | High-Level | Herding Cats | Marketing / Promotional Collateral |
| Connectivity | Application Service Provider (ASP) | BUZZWORD BINGO (free square) | Mind Share | Brand[ing] |
| Impact[ful] | Expectations | Eyeballs | Reswizzle | Scale |
| Revenue | Walk the Talk | Portal | Acquisition | Lean In |