| Business Opportunity | Conversion | Data Mining | Conversation | Web 2.0 / 3.0 |
| Omnichannel / Cross Channel | Traction | Sustainable / Sustainability | Agenda | Perspective |
| Niche[s] | Data Driven | BUZZWORD BINGO (free square) | Critical Path / Issue | Basically |
| Ecosystem | Soup to nuts 24/7 | Open Source | One Stop Shop | Metadata |
| Monoply | Elephant in the room | Value | Success | Profit[ability] |