| Seamless | Upside | Elevator pitch | Goal[s] | Targeted |
| Customer Service | Drill Down | Reverse Engineer | Statement of Work (SOW) | Search Engine Optimization |
| Discovery | Sales Driven | BUZZWORD BINGO (free square) | Success | Niche[s] |
| Perspective | Portfolio | Laser-focused | Asset[s] | Ramp Up |
| Retention | Relevance | Project | Road map | Differentiation |