| Marketing / Promotional Collateral | Performance | Goal oriented | Cadence Call | Integration |
| Heads up | Acquisition | Experiences | Asset[s] | Customer Facing |
| Deep dive | Customer Oriented | BUZZWORD BINGO (free square) | Sustainable / Sustainability | Emerging markets |
| Communication | Downsize | On the back end | Target Audience | Content Management |
| Service Oriented | Brain Storm / Mind Shower | Phase | Laser-focused | Relevance |