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| Retention | Conversion | Best Practice | Reconfigure | One to one |
| Customer Facing | Sales Driven | Mission Critical | Innovation / Innovated | Data Driven |
| Scope | No-Brainer | BUZZWORD BINGO (free square) | Agnostic | Etched in Stone |
| Initial Assessment | Leadership | Customer Relationship Management (CRM) | Level Playing Field | Fast Track |
| Challenge[s] | Revisit | Goal[s] | Non-Traditional Management | Portal |
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