| Service Oriented | Network[ing] | Opportunity | Go to market | Drink the Kool-Aid |
| Backward Compatible | Deploy | Followup | Touch Base | Team Building |
| Customer Service | End to end | BUZZWORD BINGO (free square) | Integration | Market Window |
| Best of Breed | On the back end | Challenge[s] | Compelling | Reswizzle |
| Lead The Field / Occupy The Field | Top down | Promotion | Niche[s] | Guidance |