| Marketing / Promotional Collateral | Google Juice | Patent | Bottom Line | Big Picture |
| Compelling | Scope | Etched in Stone | Targeted | Brand[ing] |
| Application Service Provider (ASP) | Top Of The Game | BUZZWORD BINGO (free square) | Workshop | Synergy / Synergies |
| Discovery | Elevator pitch | Agenda | Service Oriented | Critical Path / Issue |
| Benchmark | Cutting Edge | Mission Critical | Game Plan | Red Flag |