| Experiences | Quick win | Proactive | Drill Down | Facilitate |
| Portfolio | Dashboard | Viral | Communication | Customer Relationship Management (CRM) |
| Total Cost of Ownership (TCO) | Technologies | BUZZWORD BINGO (free square) | Relevance | Demographic |
| Advantage | Restructuring | One to one | Collaborate / Collaboration | Cutting Edge |
| Scale | Market Window | Drop the Ball | Retention | Due dilligence |