| Game Plan | Brand[ing] | Portfolio | Search Engine Optimization | Opportunity |
| Sustainable / Sustainability | On The Same Page | Business Opportunity | Cost | Partner |
| Customer Service | Intellectual Property | BUZZWORD BINGO (free square) | Tasked | Raising the Bar |
| Milestone | Metrics | Prototype | Best of Breed | Herding Cats |
| Pushback | Deadlines | Total Cost of Ownership (TCO) | Collaborate / Collaboration | Upside |