| Run the Numbers | Critical Path / Issue | User Friendly | Gap Analysis | Top down |
| Patent | Out of the [Box | Loop] | Total Cost of Ownership (TCO) | Restructuring | Cross Sell |
| Profit[ability] | BUZZWORD BINGO (free square) | Asset[s] | Pushback | |
| Goal oriented | Drop the Ball | Landing Page[s] | Circle the wagons | Metrics |
| Downsize | Personalization | Application Service Provider (ASP) | Touchpoints | Team Building |