| Reach out | Mindset | A-B Testing | Portal | High-Level |
| Connectivity | E-commerce | Patent | Think Outside the Box | Differentiation |
| Initial Assessment | Data Driven | BUZZWORD BINGO (free square) | Statement of Work (SOW) | End to end |
| Real-Time | Tasked | Capacity | Agnostic | E-business |
| Optimization | Low-Hanging Fruit | Empower[ment] | Back-end | Deep dive |