| Focused | End to end | Leverage | Level Set | Bottom Line |
| User Friendly | Market Window | Center of Excellence | On Board | Benefit analysis |
| Soup to nuts 24/7 | Benchmark | BUZZWORD BINGO (free square) | Omnichannel / Cross Channel | Cadence Call |
| Drink the Kool-Aid | Business Opportunity | Issues | On the back end | Functionality |
| Core Competency / Core Competencies | Team Player | Challenge[s] | Reach out | Scenario[s] |