| Center of Excellence | Technologies | Initial Assessment | Big Picture | Raising the Bar |
| Niche[s] | Emerging markets | Intellectual Property | Tasked | Compelling |
| Team Player | Reuse / Reusability | BUZZWORD BINGO (free square) | ETA | Phase |
| Customer Service | Open Source | Milestone | Network[ing] | Asset[s] |
| Double down | Proactive | Strategize | Off-line | Functionality |