| Go Live | Circle the wagons | Segment | Automated | Upside |
| Opportunity | Deploy | Reverse Engineer | Metrics | Mindset |
| Value | That being said / Having said that | BUZZWORD BINGO (free square) | Revisit | Walk the Talk |
| Heavy lifting | Strategic | Goal[s] | Quick win | Top down |
| Drill Down | Low-Hanging Fruit | Popup | Big Picture | Project |