| Compelling | Big Picture | Offline | Off-line | Advantage |
| Target Audience | Up-Sell | Reswizzle | Synergy / Synergies | Growth |
| Success | Automated | BUZZWORD BINGO (free square) | On the back end | Circle the wagons |
| Revisit | Paradigm | Knowledge Base | Wow Factor | Goal[s] |
| Seamless | Connectivity | Value | Initial Assessment | Business Opportunity |