| Drill Down | Google Juice | Heads up | Time to Market | Utilize |
| Functionality | Agenda | Customer Relationship Management (CRM) | Touchpoints | Hardball |
| Portfolio | Elephant in the room | BUZZWORD BINGO (free square) | Mind Share | Due dilligence |
| E-tailers | Seamless | Virtual / Virtualization | Challenge[s] | Top Of The Game |
| Empower[ment] | Compelling | Pushback | Off-line | Big Picture |