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| A-B Testing | Circle the wagons | Brain Storm / Mind Shower | Mind Share | Revenue |
| First to market | Elephant in the room | B2B | Utilize | Fast Track |
| Opportunity | Re-engagement | BUZZWORD BINGO (free square) | Portal | Phase |
| Market Window | Cadence Call | Objectives | Fault Tolerant | Proactive |
| Project | Differentiation | Initial Assessment | Search Engine Optimization | Heavy lifting |
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