| Phase | Monoply | Basically | Objectives | Integration |
| Omnichannel / Cross Channel | Up-Sell | Diversity | Portfolio | Core Competency / Core Competencies |
| Exposure | Monetize | BUZZWORD BINGO (free square) | Control Group | That being said / Having said that |
| Action Item / Action It | Pipeline | No-Brainer | Project | Engage |
| Restructuring | Paradigm | Up to speed | Leadership | Empower[ment] |