| Deliverable[s] | Braindump | Circle Back | Phase | Growth |
| ETA | Total Cost of Ownership (TCO) | At the end of the day | Reuse / Reusability | Go Public |
| Relevance | Project | BUZZWORD BINGO (free square) | Timeline(s) | Back to the drawing board |
| Impact[ful] | Game Plan | Agnostic | Green | Google Juice |
| Big Picture | Open Source | Seamless | Synergy / Synergies | Market Window |