| Traction | Bottom Line | Discovery | Seamless | Skill set(s) |
| High-Level | Offline | Diversity | Fault Tolerant | Run the Numbers |
| Demographic | Revenue | BUZZWORD BINGO (free square) | Touch Base | Profit[ability] |
| Strategize | Legacy | ETA | Empower[ment] | Integration |
| Cascade Graph | Pushback | Omnichannel / Cross Channel | Call to Action | Acquisition |