| Flexibility | Lead The Field / Occupy The Field | Deploy | On The Same Page | Go Public |
| First to market | Road map | Landing Page[s] | Drink the Kool-Aid | Drill Down |
| Gap Analysis | Google Juice | BUZZWORD BINGO (free square) | Milestone | Functionality |
| Elephant in the room | Fault Tolerant | Cross Sell | Expectations | Reswizzle |
| Reuse / Reusability | Convergent | Up-Sell | Dynamic | Brand[ing] |