| Objectives | Mindset | Time to Market | Brand[ing] | Sales Driven |
| Gap Analysis | Green | Real-Time | Prioritized | One to one |
| Back-end | Tailwind[s] | BUZZWORD BINGO (free square) | Restructuring | Timeline(s) |
| High-Level | Reach out | Best of Breed | Sustainable / Sustainability | Laser-focused |
| Drink the Kool-Aid | Search Engine Optimization | Conversion | Band-aid | Retention |