| Traction | In a Nutshell | Proactive | Out Source | Key Factor / Words |
| Braindump | Goal[s] | Center of Excellence | Bandwidth | Expectations |
| Legacy | Downsize | BUZZWORD BINGO (free square) | Success | User Friendly |
| Total Quality [or] Quality Driven | Call to Action | E-tailers | Business Opportunity | Conversation |
| Viral | Wow Factor | Timeline(s) | Statement of Work (SOW) | Demographic |