| Walk the Talk | Scenario[s] | Basically | Technologies | Retention |
| Communication | On Board | Workshop | Big Picture | Advantage |
| Deep dive | Win-win | BUZZWORD BINGO (free square) | First to market | Drill Down |
| Benchmark | Granular | Offline | Brand[ing] | That being said / Having said that |
| Demographic | Ownership | Fast Track | Engage |