| Diversity | Viral | Mission Critical | Sales Driven | Action Item / Action It |
| Opportunity | Off the Shelf | Issues | Reconfigure | Reinvigorate |
| Run the Numbers | Reinvent[ing] the wheel | BUZZWORD BINGO (free square) | Elephant in the room | Search Engine Optimization |
| Prototype | Downsize | Win-win | Best Practice | Fast Track |
| Walk the Talk | Grow | Pushback | Scenario[s] | Total Cost of Ownership (TCO) |