| Service Oriented | Mindset | Facilitate | Conversion | Vertical Market |
| Promotion | Bandwidth | Scale | Business Opportunity | Customer Oriented |
| Robust | Lean In | BUZZWORD BINGO (free square) | Level Playing Field | Statement of Work (SOW) |
| Project | Search Engine Optimization | Landing Page[s] | Metadata | Circle Back |
| Proactive | Transformative | Laser-focused | Growth | Collaborate / Collaboration |