| Opportunity | One to one | Backward Compatible | Automated | Policy[ies] |
| Paradigm | Bottom up | Low-Hanging Fruit | Innovation / Innovated | Measurement |
| At the end of the day | Ramp Up | BUZZWORD BINGO (free square) | Center of Excellence | Benchmark |
| Sustainable | Return on Investment (ROI) | Acquisition | Expectations | Experiences |
| Cascade Graph | Eyeballs | E-tailers | Flexibility | Upside |