| Legacy | Data Driven | Up-Sell | Strategic | Diversity |
| Differentiation | Out Source | Non-Traditional Management | Profit[ability] | Search Engine Optimization |
| Convergent | Policy[ies] | BUZZWORD BINGO (free square) | Strategize | Win-win |
| Front Lines | Segment | Demographic | Process | |
| Touch Base | Offline | Elevator pitch | Capacity | Customer Relationship Management (CRM) |