| Landing Page[s] | Hardball | Cadence Call | Granular | Business Opportunity |
| Search Engine Optimization | Asset[s] | Omnichannel / Cross Channel | Discovery | Tasked |
| Etched in Stone | Popup | BUZZWORD BINGO (free square) | Opportunity | Heads up |
| Red Flag | Content Management | Raising the Bar | Team Player | Time to Market |
| First to market | Automated | Quick win | Milestone | Capacity |