| Pipeline | Compelling | Ownership | One Stop Shop | Grow |
| Synergy / Synergies | Revenue | User Friendly | Key Factor / Words | Big Picture |
| Road map | Elephant in the room | BUZZWORD BINGO (free square) | Pushback | Exposure |
| Reverse Engineer | Emerging markets | Agenda | Off-line | Leadership |
| Etched in Stone | Heads up | Process | Metrics | Action Item / Action It |