| Up-Sell | Elevator pitch | On Board | Off the Shelf | Braindump |
| Ecosystem | Pipeline | Legacy | Phase | Reuse / Reusability |
| Eyeballs | Objectives | BUZZWORD BINGO (free square) | Buzz | Touch Base |
| Discovery | Popup | Run the Numbers | Profit[ability] | Best Practice |
| Streamline | 30,000 foot view | Resource[s] | A-B Testing | Workshop |