| Paradigm | Core Competency / Core Competencies | Automated | Braindump | Utilize |
| Challenge[s] | Search Engine Optimization | Patent | Green | Out Source |
| Up-Sell | Touch Base | BUZZWORD BINGO (free square) | Off the Shelf | Off Site Meeting |
| Low-Hanging Fruit | Promotion | Prioritized | Experiences | Strategy |
| Followup | One to one | Brain Storm / Mind Shower | Retention | Bottom up |