| Followup | Paradigm | Monetize | No-Brainer | Top down |
| Up to speed | Win-win | Sales Driven | Green | Herding Cats |
| Ball Park | Landing Page[s] | BUZZWORD BINGO (free square) | Upside | Demographic |
| Cascade Graph | Wow Factor | Run the Numbers | Call to Action | Mind Share |
| Business Plan | Soup to nuts 24/7 | In a Nutshell | Google Juice | Revenue |