| Sustainable / Sustainability | Cascade Graph | Run the Numbers | Etched in Stone | Off the Shelf |
| End to end | ETA | Reactivation | Vertical Market | Robust |
| Automated | Connectivity | BUZZWORD BINGO (free square) | Team Player | Total Quality [or] Quality Driven |
| Ramp Up | Skill set(s) | Opportunity | Reuse / Reusability | Engage |
| Reinvent[ing] the wheel | Drink the Kool-Aid | Partner | Differentiation | Bottom Line |