| Partner | Lean In | Network[ing] | Challenge[s] | Mission Critical |
| Differentiation | Go Public | Moving/Going Forward | Target Audience | Process |
| Team Player | Reach out | BUZZWORD BINGO (free square) | Skill set(s) | Landing Page[s] |
| Transformative | Fast Track | Monoply | Think Outside the Box | No-Brainer |
| Up-Sell | Omnichannel / Cross Channel | Cutting Edge | Technologies | Customer Centric |