| Sales Driven | End to end | Sticky-ness | Deliverable[s] | Exposure |
| Utilize | Red Flag | Control Group | Center of Excellence | Elephant in the room |
| Intellectual Property | Prototype | BUZZWORD BINGO (free square) | Pushback | Sustainable / Sustainability |
| Heavy lifting | On the back end | Team Player | Workshop | Burn rate |
| Application Service Provider (ASP) | Market Window | Top Of The Game | Focused |