| At the end of the day | Reuse / Reusability | Promotion | Timeline(s) | Open Source |
| Optimization | Skill set(s) | One to one | On The Same Page | Pipeline |
| Top down | Functionality | BUZZWORD BINGO (free square) | Low-Hanging Fruit | Leverage |
| Benchmark | Lead The Field / Occupy The Field | Seamless | Cost | No-Brainer |
| Heads up | Virtual / Virtualization | ETA | Think Outside the Box | Web 2.0 / 3.0 |