| Initial Assessment | Customer Oriented | Reinvent[ing] the wheel | Sticky-ness | Optimization |
| Benchmark | Targeted | Segment | Scale | Vision statement |
| Mission Critical | Up to speed | BUZZWORD BINGO (free square) | Green | Portal |
| Personalization | Proactive | Go to market | Collaborate / Collaboration | Technologies |
| Deep dive | Brain Storm / Mind Shower | Automated | Monoply | Burn rate |