| Perspective | Downsize | Basically | Competitive | Business Plan |
| Client Focus[ed] | Deadlines | Marketing / Promotional Collateral | Knowledge Base | Reuse / Reusability |
| Win-win | Business Opportunity | BUZZWORD BINGO (free square) | Braindump | Legacy |
| Action Item / Action It | Challenge[s] | Out Source | E-business | Target Audience |
| One Stop Shop | Niche[s] | Deploy | Revisit | Relevance |