| Opportunity | Sales Driven | Service Oriented | Customer Facing | Metrics |
| Market Leader | That being said / Having said that | Niche[s] | On the back end | Resource[s] |
| Synergy / Synergies | Diversity | BUZZWORD BINGO (free square) | Cadence Call | Strategic |
| Guidance | Go Live | Drill Down | Cost | Reuse / Reusability |
| Competitive | Due dilligence | Content Management | Followup | Red Flag |