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| Strategic | Buzz | Elephant in the room | Conversation | Ownership |
| Think Outside the Box | Reactivation | Team Building | Retention | Elevator pitch |
| Emerging markets | Customer Facing | BUZZWORD BINGO (free square) | Level Playing Field | Traction |
| Seamless | Reuse / Reusability | Out Source | Acquisition | Optimization |
| Cross Sell | Business Opportunity | Connectivity | Pushback | Out of the [Box | Loop] |
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