| Out of the [Box | Loop] | Agnostic | Drink the Kool-Aid | Quick win | Cost |
| Capacity | Eyeballs | Real-Time | Synergy / Synergies | Deadlines |
| Circle Back | User Friendly | BUZZWORD BINGO (free square) | Negotiated | Total Cost of Ownership (TCO) |
| Policy[ies] | Game Plan | Process | Opportunity | A-B Testing |
| 30,000 foot view | Off-line | Low-Hanging Fruit | Measurement | Challenge[s] |