| Personalization | Advantage | Customer Relationship Management (CRM) | Drill Down | Call to Action |
| That being said / Having said that | Competitive | Marketing / Promotional Collateral | Deliverable[s] | Go Live |
| Dynamic | Asset[s] | BUZZWORD BINGO (free square) | Focused | Hardball |
| Total Quality [or] Quality Driven | Monetize | Discovery | Strategy | Experiences |
| Acquisition | Business Opportunity | E-business | Customer Centric | Target Audience |