| Up to speed | Cost | Center of Excellence | Off the Shelf | Innovation / Innovated |
| Popup | Data Mining | Client Focus[ed] | Data Driven | Walk the Talk |
| Market Leader | Aggregate | BUZZWORD BINGO (free square) | Think Outside the Box | Band-aid |
| Green | Metrics | Functionality | Pipeline | Go Live |
| Diversity | Utilize | Raising the Bar | Convergent | Circle Back |