| Off-line | Run it up the flagpole | Etched in Stone | Target Audience | Functionality |
| Up-Sell | Paradigm | Marketing / Promotional Collateral | Virtual / Virtualization | Seamless |
| Vision statement | Walk the Talk | BUZZWORD BINGO (free square) | Legacy | Automated |
| Low-Hanging Fruit | Niche[s] | Dynamic | Technologies | Ownership |
| Performance | Vertical Market | Team Building | Differentiation | Collaborate / Collaboration |