| Quick win | Demographic | Walk the Talk | Customer Centric | Asset[s] |
| Success | Vision statement | Laser-focused | Omnichannel / Cross Channel | Cost |
| Resource[s] | Fault Tolerant | BUZZWORD BINGO (free square) | Run the Numbers | Strategize |
| Negotiated | Level Set | 30,000 foot view | Focused | Business Opportunity |
| Open Source | Scale | Hardball | Win-win | Benefit analysis |