| Off the Shelf | Prioritized | Impact[ful] | Green | Due dilligence |
| Differentiation | In a Nutshell | Deploy | Up-Sell | Eyeballs |
| Customer Centric | Reactivation | BUZZWORD BINGO (free square) | Off Site Meeting | Non-Traditional Management |
| New Economy | Advantage | Business Opportunity | Negotiated | A-B Testing |
| Circle the wagons | B2B | Traction | Hardball | Partner |