| Tailwind[s] | Drink the Kool-Aid | Re-engagement | Mind Share | Upside |
| Convergent | Go Live | Customer Service | Reuse / Reusability | Proactive |
| Cutting Edge | Workflow | BUZZWORD BINGO (free square) | Best of Breed | Tasked |
| Differentiation | Cross Sell | Grow | Scope | Collaborate / Collaboration |
| Diversity | Skill set(s) | Web 2.0 / 3.0 | Downsize | Retention |