| Moving/Going Forward | Initial Assessment | Solution(s) | Innovation / Innovated | Big Picture |
| Revisit | Experiences | Streamline | Bottom Line | Workshop |
| Turnkey | Monetize | BUZZWORD BINGO (free square) | Road map | Transformative |
| Grow | No-Brainer | Off the Shelf | Service Oriented | Burn rate |
| Ownership | Vertical Market | High-Level | Drill Down | Timeline(s) |