| Timeline(s) | Pipeline | Metadata | Monoply | Out Source |
| Phase | Team Building | Cross Sell | Perspective | Resource[s] |
| Total Cost of Ownership (TCO) | Bottom up | BUZZWORD BINGO (free square) | Web 2.0 / 3.0 | Capacity |
| Control Group | Go to market | One to one | On the back end | Retention |
| Optimization | Bottom Line | Elevator pitch | On The Same Page | Seamless |