| Asset[s] | Aggregate | Tailwind[s] | Engage | Data Mining |
| Benchmark | Deep dive | Promotion | Win-win | Customer Facing |
| Reactivation | Communication | BUZZWORD BINGO (free square) | Value | Ecosystem |
| Acquisition | E-tailers | Scale | Mindset | Demographic |
| Integration | Pushback | Service Oriented | Virtual / Virtualization | Intellectual Property |