| Level Set | Heads up | Non-Traditional Management | Process | Market Leader |
| Automated | Scenario[s] | Exposure | Off-line | Advantage |
| Resource[s] | Metadata | BUZZWORD BINGO (free square) | Profit[ability] | Brain Storm / Mind Shower |
| Top down | Eyeballs | High-Level | Action Item / Action It | |
| Scale | E-commerce | Mind Share | Capacity | Robust |