| Relevance | Go to market | On Board | Reactivation | Herding Cats |
| Leadership | Granular | Hardball | Front Lines | Reverse Engineer |
| Goal[s] | Popup | BUZZWORD BINGO (free square) | Legacy | Impact[ful] |
| Laser-focused | Partner | B2B | Low-Hanging Fruit | Touchpoints |
| Game Plan | Performance | Intellectual Property | Collaborate / Collaboration | Reach out |