| Legacy | Portal | New Economy | Facilitate | Personalization |
| Sticky-ness | Level Set | E-tailers | ETA | Turnkey |
| Top down | Followup | BUZZWORD BINGO (free square) | Data Driven | Customer Facing |
| Total Cost of Ownership (TCO) | Transformative | Communication | Go Public | Low-Hanging Fruit |
| Go to market | Reverse Engineer | Reach out | Back to the drawing board | Center of Excellence |