| Go to market | Monoply | Target Audience | Differentiation | Utilize |
| Emerging markets | Leverage | Best of Breed | Critical Path / Issue | Integration |
| Growth | Return on Investment (ROI) | BUZZWORD BINGO (free square) | That being said / Having said that | Back to the drawing board |
| First to market | Data Driven | Team Building | Business Opportunity | Reactivation |
| Functionality | Due dilligence | Off the Shelf | Lead The Field / Occupy The Field | End to end |