| Touchpoints | Pushback | Segment | Heads up | Reach out |
| Integration | Engage | Downsize | Connectivity | Backward Compatible |
| Back to the drawing board | Market Leader | BUZZWORD BINGO (free square) | Timeline(s) | Competitive |
| Objectives | Run it up the flagpole | First to market | User Friendly | Revenue |
| High-Level | Offline | Emerging markets | Revisit |