| Relevance | Project | Ownership | Marketing / Promotional Collateral | Reach out |
| Target Audience | Sticky-ness | Drop the Ball | Integration | Traction |
| One to one | Negotiated | BUZZWORD BINGO (free square) | E-commerce | Dashboard |
| Reuse / Reusability | Strategy | Drink the Kool-Aid | Utilize | Partner |
| Multitask[ing] | Guidance | Brand[ing] | Run it up the flagpole | Expectations |