| Deliverable[s] | No-Brainer | Measurement | Back-end | Best Practice |
| Challenge[s] | Content Management | Best of Breed | Tailwind[s] | Seamless |
| Downsize | Experiences | BUZZWORD BINGO (free square) | Raising the Bar | Drop the Ball |
| Objectives | Due dilligence | Traction | Patent | |
| Reach out | Flexibility | Run it up the flagpole | Reinvigorate | Level Set |