| B2B | Resource[s] | No-Brainer | Expectations | Mind Share |
| Opportunity | Quick win | Reinvigorate | Level Playing Field | Secret sauce |
| ETA | Fault Tolerant | BUZZWORD BINGO (free square) | Legacy | Reactivation |
| Ball Park | Return on Investment (ROI) | E-tailers | Strategy | Red Flag |
| A-B Testing | Re-engagement | Team Building | Cross Sell | Discovery |