| Content Management | Red Flag | Re-engagement | Metrics | Phase |
| Paradigm | Demographic | Big Picture | Time to Market | Run the Numbers |
| Knowledge Transfer | Business Plan | BUZZWORD BINGO (free square) | Heads up | Touch Base |
| Mission Critical | Top Of The Game | Real-Time | Target Audience | Workflow |
| Metadata | Objectives | Cost | Revisit | Gap Analysis |