| Cascade Graph | Advantage | Landing Page[s] | Agnostic | Reactivation |
| Win-win | Top Of The Game | Metrics | Synergy / Synergies | Capacity |
| Content Management | Convergent | BUZZWORD BINGO (free square) | Customer Oriented | Streamline |
| Customer Centric | Automated | Best of Breed | Cutting Edge | Facilitate |
| That being said / Having said that | Benchmark | Total Cost of Ownership (TCO) | Phase | Elevator pitch |