| Out Source | Web 2.0 / 3.0 | Proactive | Return on Investment (ROI) | Workshop |
| Best of Breed | Granular | End to end | Road map | Skill set(s) |
| Strategy | Emerging markets | BUZZWORD BINGO (free square) | Bandwidth | Elevator pitch |
| Key Factor / Words | Resource[s] | Phase | Robust | Mind Share |
| Dashboard | Soup to nuts 24/7 | Policy[ies] | Ball Park | Viral |