| Strategy | Solution(s) | Workflow | Go Public | Call to Action |
| Strategic | Objectives | Fault Tolerant | Soup to nuts 24/7 | Mind Share |
| Content Management | No-Brainer | BUZZWORD BINGO (free square) | Growth | Win-win |
| Customer Facing | Agenda | Dynamic | Omnichannel / Cross Channel | Acquisition |
| Laser-focused | Search Engine Optimization | Mission Critical | Out Source | Partner |