| Asset[s] | Phase | Scope | On the back end | Sustainable |
| Think Outside the Box | Open Source | Critical Path / Issue | Win-win | Strategy |
| Return on Investment (ROI) | At the end of the day | BUZZWORD BINGO (free square) | That being said / Having said that | Deadlines |
| Automated | Vertical Market | Ball Park | Elephant in the room | Goal oriented |
| B2B | Paradigm | E-business | Search Engine Optimization | Value |