| Critical Path / Issue | Project | Engage | Customer Centric | Walk the Talk |
| Impact[ful] | Cascade Graph | Win-win | E-tailers | Dynamic |
| Pipeline | Deploy | BUZZWORD BINGO (free square) | Road map | Out of the [Box | Loop] |
| Sustainable | Non-Traditional Management | Target Audience | Compelling | Key Factor / Words |
| Market Window | Strategic | Pushback | High-Level | Personalization |