| Impact[ful] | Transformative | Cadence Call | Center of Excellence | Quick win |
| Data Mining | Time to Market | Key Factor / Words | Walk the Talk | |
| Back to the drawing board | Mind Share | BUZZWORD BINGO (free square) | Scale | Pushback |
| Cutting Edge | Search Engine Optimization | Dynamic | Content Management | Ramp Up |
| 30,000 foot view | Revenue | Due dilligence | Vertical Market | Circle the wagons |