| Front Lines | Success | No-Brainer | Best Practice | E-commerce |
| Dynamic | Target Audience | Partner | Seamless | Off-line |
| Business Opportunity | Total Cost of Ownership (TCO) | BUZZWORD BINGO (free square) | Strategy | Solution(s) |
| Performance | Scenario[s] | Bottom Line | Prioritized | Customer Centric |
| Reverse Engineer | Discovery | Up to speed | High-Level | Buzz |