| Action Item / Action It | Wow Factor | Cross Sell | Reinvent[ing] the wheel | Prototype |
| Knowledge Base | Touch Base | End to end | Up to speed | Emerging markets |
| Exposure | Asset[s] | BUZZWORD BINGO (free square) | 30,000 foot view | Target Audience |
| Ball Park | Diversity | Popup | Expectations | Reinvigorate |
| Lean In | Run the Numbers | On Board | Capacity | Benefit analysis |