| Front Lines | Soup to nuts 24/7 | Team Player | Capacity | |
| Dynamic | Monetize | Mind Share | Technologies | Data Driven |
| Go Public | Downsize | BUZZWORD BINGO (free square) | Scale | Market Window |
| No-Brainer | Team Building | Acquisition | Brain Storm / Mind Shower | Call to Action |
| Pushback | Core Competency / Core Competencies | Quick win | Resource[s] | Service Oriented |