| Hardball | Drill Down | Value | Center of Excellence | Offline |
| Legacy | Drop the Ball | Reuse / Reusability | Game Plan | Benefit analysis |
| Big Picture | Empower[ment] | BUZZWORD BINGO (free square) | Differentiation | Team Building |
| Data Mining | Discovery | Paradigm | Reswizzle | Strategic |
| Application Service Provider (ASP) | Reactivation | Walk the Talk | Herding Cats | Traction |