| Partner | Expectations | Go to market | Statement of Work (SOW) | Legacy |
| Top Of The Game | Pipeline | Market Window | Real-Time | Content Management |
| Marketing / Promotional Collateral | Bottom up | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Open Source |
| Utilize | Deep dive | Viral | Top down | Deploy |
| Profit[ability] | Process | Back-end | Vision statement | Strategize |