| Project | Targeted | Compelling | Strategize | Tailwind[s] |
| That being said / Having said that | Best Practice | Diversity | Dynamic | Center of Excellence |
| Scope | On the back end | BUZZWORD BINGO (free square) | Content Management | Go to market |
| Viral | Customer Facing | Workshop | Advantage | Back to the drawing board |
| Search Engine Optimization | Resource[s] | Run the Numbers | Hardball | Granular |