| Market Leader | Eyeballs | Monetize | Mindset | Target Audience |
| Data Driven | Customer Centric | End to end | Off Site Meeting | Total Quality [or] Quality Driven |
| Upside | At the end of the day | BUZZWORD BINGO (free square) | Basically | Reverse Engineer |
| Out of the [Box | Loop] | Agnostic | Vision statement | Conversion | Reinvent[ing] the wheel |
| Customer Service | Metrics | Center of Excellence | Opportunity | Open Source |