| Differentiation | One Stop Shop | Strategize | Data Driven | Cross Sell |
| Low-Hanging Fruit | Initial Assessment | Tailwind[s] | Compelling | Traction |
| Backward Compatible | Off-line | BUZZWORD BINGO (free square) | Streamline | Turnkey |
| Opportunity | Aggregate | Braindump | Scenario[s] | Customer Relationship Management (CRM) |
| Level Set | Leadership | Vision statement | Benchmark | Application Service Provider (ASP) |