| Issues | Go Public | Policy[ies] | Offline | Team Player |
| Etched in Stone | New Economy | Customer Centric | Differentiation | Opportunity |
| Benchmark | 30,000 foot view | BUZZWORD BINGO (free square) | Landing Page[s] | Promotion |
| Cutting Edge | Portal | Performance | Technologies | High-Level |
| Basically | Reuse / Reusability | Strategy | Initial Assessment | Sustainable |