| Promotion | Reverse Engineer | Off the Shelf | Business Opportunity | Ownership |
| Fault Tolerant | Touch Base | Perspective | Data Mining | Performance |
| Reinvent[ing] the wheel | Downsize | BUZZWORD BINGO (free square) | Level Playing Field | Compelling |
| Milestone | Landing Page[s] | Followup | Critical Path / Issue | Partner |
| Acquisition | One to one | Measurement | Skill set(s) | High-Level |