| Solution(s) | Communication | Agenda | Reverse Engineer | User Friendly |
| Legacy | Wow Factor | Moving/Going Forward | Demographic | Total Cost of Ownership (TCO) |
| Target Audience | Brand[ing] | BUZZWORD BINGO (free square) | Experiences | Open Source |
| Metrics | Benchmark | Real-Time | Time to Market | Secret sauce |
| Cadence Call | B2B | Customer Oriented | Facilitate | Pushback |