| Process | Best of Breed | End to end | Raising the Bar | Brain Storm / Mind Shower |
| Streamline | Non-Traditional Management | Workshop | Project | Deadlines |
| Target Audience | A-B Testing | BUZZWORD BINGO (free square) | Drink the Kool-Aid | One Stop Shop |
| Compelling | Elephant in the room | Red Flag | Tailwind[s] | Emerging markets |
| Seamless | Real-Time | Band-aid | On the back end | Ecosystem |