| Return on Investment (ROI) | Level Set | Quick win | Legacy | Cutting Edge |
| Off the Shelf | Deadlines | Hardball | Lean In | Utilize |
| Targeted | Top Of The Game | BUZZWORD BINGO (free square) | Out Source | Asset[s] |
| Partner | Paradigm | Critical Path / Issue | Drop the Ball | Off Site Meeting |
| Metadata | Fault Tolerant | Vertical Market | Elevator pitch | Mission Critical |