| On Board | Lead The Field / Occupy The Field | Up-Sell | Brand[ing] | Revenue |
| Opportunity | Goal[s] | Heads up | Ramp Up | Profit[ability] |
| Raising the Bar | Demographic | BUZZWORD BINGO (free square) | New Economy | Touch Base |
| Diversity | E-commerce | Legacy | Green | Intellectual Property |
| Popup | Downsize | At the end of the day | Bandwidth | Negotiated |