| Go to market | Focused | Downsize | Upside | At the end of the day |
| Ownership | Promotion | A-B Testing | User Friendly | Offline |
| Ramp Up | Initial Assessment | BUZZWORD BINGO (free square) | Tasked | Ball Park |
| Reinvent[ing] the wheel | Restructuring | Robust | New Economy | Backward Compatible |
| Reconfigure | Top Of The Game | Measurement | Eyeballs | Empower[ment] |
| Integration | Automated | Ecosystem | Web 2.0 / 3.0 | Differentiation |
| Cost | Utilize | Growth | In a Nutshell | Functionality |
| One to one | Acquisition | BUZZWORD BINGO (free square) | Monetize | Goal[s] |
| Restructuring | Competitive | Off the Shelf | Project | Cross Sell |
| Double down | Back-end | Revisit | Omnichannel / Cross Channel | Metadata |