| Promotion | Go Public | Tailwind[s] | Action Item / Action It | Empower[ment] |
| Control Group | Run the Numbers | Landing Page[s] | Customer Service | Competitive |
| Service Oriented | On The Same Page | BUZZWORD BINGO (free square) | Gap Analysis | Scenario[s] |
| Customer Facing | In a Nutshell | Value | Open Source | Portal |
| Customer Centric | Big Picture | Monetize | Best Practice | B2B |
| User Friendly | Dynamic | In a Nutshell | Workflow | Center of Excellence |
| Service Oriented | Drop the Ball | Monetize | Data Driven | Run the Numbers |
| Flexibility | Impact[ful] | BUZZWORD BINGO (free square) | Vision statement | Scope |
| Restructuring | Monoply | Front Lines | B2B | Off the Shelf |
| Brand[ing] | At the end of the day | Acquisition | Niche[s] | Raising the Bar |