| Red Flag | Marketing / Promotional Collateral | Expectations | Robust | Portal |
| Strategy | Level Playing Field | Dynamic | Mind Share | Challenge[s] |
| Elevator pitch | Back to the drawing board | BUZZWORD BINGO (free square) | Reactivation | Multitask[ing] |
| Exposure | Data Mining | User Friendly | Hardball | Customer Facing |
| Business Opportunity | Grow | Walk the Talk | Project | Sticky-ness |
| Reinvent[ing] the wheel | Best of Breed | Brand[ing] | Streamline | Measurement |
| Optimization | Benefit analysis | Double down | Scale | Bandwidth |
| Go Public | Business Plan | BUZZWORD BINGO (free square) | On The Same Page | Ecosystem |
| Metadata | Project | Burn rate | Hardball | Targeted |
| Turnkey | Leadership | Reinvigorate | Return on Investment (ROI) | Multitask[ing] |