| Bandwidth | Solution(s) | Capacity | Reinvigorate | 30,000 foot view |
| Ownership | Quick win | Burn rate | Out Source | Legacy |
| A-B Testing | Market Window | BUZZWORD BINGO (free square) | Knowledge Base | Popup |
| Omnichannel / Cross Channel | Customer Oriented | Demographic | Low-Hanging Fruit | Intellectual Property |
| Prioritized | Data Driven | Bottom Line | On the back end | Backward Compatible |
| Legacy | On the back end | Knowledge Base | Braindump | Intellectual Property |
| Touch Base | Drink the Kool-Aid | Think Outside the Box | Time to Market | Conversation |
| Critical Path / Issue | Google Juice | BUZZWORD BINGO (free square) | Eyeballs | Reinvent[ing] the wheel |
| Benchmark | Strategize | Success | One to one | Workshop |
| Advantage | E-commerce | Deploy | Reconfigure | Metrics |