| Total Quality [or] Quality Driven | Aggregate | Goal[s] | Business Plan | Cross Sell |
| Perspective | Key Factor / Words | Initial Assessment | Top down | Turnkey |
| Connectivity | Process | BUZZWORD BINGO (free square) | Fault Tolerant | Revenue |
| Band-aid | Off Site Meeting | Asset[s] | Timeline(s) | Seamless |
| ETA | Grow | Conversion | Monetize | Top Of The Game |
| Monetize | Band-aid | Lead The Field / Occupy The Field | Benefit analysis | Downsize |
| Sales Driven | Back-end | Mission Critical | Segment | Workshop |
| Sticky-ness | Burn rate | BUZZWORD BINGO (free square) | On The Same Page | Metrics |
| Solution(s) | Experiences | Ball Park | Out Source | Gap Analysis |
| That being said / Having said that | Data Driven | Back to the drawing board | Touchpoints | Fault Tolerant |