| Promotion | New Economy | Downsize | Dashboard | Viral |
| Revisit | In a Nutshell | Granular | Game Plan | Marketing / Promotional Collateral |
| Laser-focused | Expectations | BUZZWORD BINGO (free square) | Workshop | Advantage |
| Total Cost of Ownership (TCO) | Backward Compatible | One to one | Business Plan | Pipeline |
| Solution(s) | Scale | Web 2.0 / 3.0 | Braindump | Drop the Ball |
| ETA | Open Source | Utilize | 30,000 foot view | E-commerce |
| Exposure | Advantage | Strategize | E-tailers | Mission Critical |
| Capacity | Proactive | BUZZWORD BINGO (free square) | Reinvent[ing] the wheel | Acquisition |
| Flexibility | Service Oriented | Drop the Ball | Optimization | Restructuring |
| Data Mining | Data Driven | Solution(s) | A-B Testing | Agnostic |