| Focused | Elephant in the room | Google Juice | Legacy | Prioritized |
| Braindump | Time to Market | High-Level | Scope | Engage |
| Reinvent[ing] the wheel | Heads up | BUZZWORD BINGO (free square) | Project | Expectations |
| Promotion | Reactivation | Popup | Ball Park | User Friendly |
| Think Outside the Box | Policy[ies] | B2B | Guidance | Cross Sell |
| Perspective | Granular | Bottom Line | Aggregate | Client Focus[ed] |
| 30,000 foot view | Paradigm | Vertical Market | Niche[s] | Initial Assessment |
| Acquisition | Deploy | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Bottom up |
| Collaborate / Collaboration | Band-aid | Team Building | Team Player | Dashboard |
| A-B Testing | Run the Numbers | Run it up the flagpole | On the back end | Ownership |