| Partner | Herding Cats | Offline | Etched in Stone | Elephant in the room |
| Capacity | Think Outside the Box | Secret sauce | Experiences | User Friendly |
| Center of Excellence | Measurement | BUZZWORD BINGO (free square) | Go Public | Reverse Engineer |
| B2B | Dynamic | Goal[s] | Front Lines | Upside |
| Key Factor / Words | Demographic | E-business | Asset[s] | Milestone |
| Agnostic | Content Management | Dashboard | Best Practice | Strategic |
| Secret sauce | Off Site Meeting | Grow | Legacy | Ownership |
| Deadlines | Milestone | BUZZWORD BINGO (free square) | Conversion | Time to Market |
| Challenge[s] | Measurement | Brand[ing] | Optimization | E-business |
| Asset[s] | Circle Back | Scale | Level Playing Field | Raising the Bar |