| User Friendly | Sticky-ness | Vision statement | Compelling | Drink the Kool-Aid |
| Google Juice | Value | Pushback | Soup to nuts 24/7 | Game Plan |
| Pipeline | Targeted | BUZZWORD BINGO (free square) | Mindset | |
| Experiences | Deliverable[s] | Issues | Mind Share | Empower[ment] |
| Heads up | Key Factor / Words | Communication | Expectations | Bandwidth |
| Strategic | Deadlines | On the back end | Double down | Reach out |
| Content Management | Mindset | Burn rate | Conversation | Initial Assessment |
| Convergent | Transformative | BUZZWORD BINGO (free square) | Pushback | Communication |
| Ball Park | Center of Excellence | Up-Sell | Metrics | Service Oriented |
| Run it up the flagpole | Experiences | Drill Down | Hardball | Aggregate |