| Off the Shelf | Lead The Field / Occupy The Field | Deliverable[s] | Off-line | Flexibility |
| Deploy | Out of the [Box | Loop] | Secret sauce | Scale | E-business |
| Leverage | Soup to nuts 24/7 | BUZZWORD BINGO (free square) | Optimization | On The Same Page |
| Segment | Back to the drawing board | Content Management | B2B | Data Mining |
| Center of Excellence | Niche[s] | Double down | Open Source | Mission Critical |
| Run it up the flagpole | Portal | Traction | Front Lines | Drop the Ball |
| Go to market | Vision statement | Level Set | Backward Compatible | Pipeline |
| Cost | Emerging markets | BUZZWORD BINGO (free square) | Non-Traditional Management | Hardball |
| Client Focus[ed] | Scope | Optimization | Low-Hanging Fruit | Reinvent[ing] the wheel |
| Grow | Leadership | Objectives | Herding Cats | Reconfigure |