| Lead The Field / Occupy The Field | Top down | Backward Compatible | Hardball | Utilize |
| Expectations | Process | Mind Share | Challenge[s] | On Board |
| Leverage | Downsize | BUZZWORD BINGO (free square) | Burn rate | Data Driven |
| Business Plan | Marketing / Promotional Collateral | Value | Reverse Engineer | Service Oriented |
| One Stop Shop | Quick win | Bottom up | Diversity | Initial Assessment |
| Milestone | Wow Factor | Seamless | Circle the wagons | Goal[s] |
| Grow | Customer Oriented | Goal oriented | Lead The Field / Occupy The Field | Expectations |
| Partner | Demographic | BUZZWORD BINGO (free square) | Communication | Vertical Market |
| Reach out | Sales Driven | Green | Segment | Real-Time |
| Lean In | Revenue | Ball Park | Prototype | Circle Back |