| Google Juice | First to market | Fast Track | E-commerce | Measurement |
| Non-Traditional Management | Aggregate | Target Audience | Key Factor / Words | Profit[ability] |
| Elephant in the room | Search Engine Optimization | BUZZWORD BINGO (free square) | Automated | Go to market |
| Critical Path / Issue | Out of the [Box | Loop] | Transformative | Run the Numbers | Drill Down |
| Deep dive | Issues | Quick win | Agnostic | Reactivation |
| Targeted | Return on Investment (ROI) | Dynamic | Quick win | Demographic |
| Bottom Line | Off Site Meeting | Metadata | Monetize | Touchpoints |
| Walk the Talk | Customer Oriented | BUZZWORD BINGO (free square) | Time to Market | Benefit analysis |
| Gap Analysis | Reuse / Reusability | Reinvent[ing] the wheel | Data Driven | Popup |
| Dashboard | Relevance | Guidance | Seamless | Off the Shelf |