| Control Group | Touchpoints | Cost | Viral | Lean In |
| Touch Base | Action Item / Action It | Data Driven | Laser-focused | Diversity |
| Niche[s] | Initial Assessment | BUZZWORD BINGO (free square) | Traction | Automated |
| Customer Facing | Engage | Center of Excellence | Circle Back | Heads up |
| Experiences | Drink the Kool-Aid | Aggregate | Run the Numbers | Reuse / Reusability |
| Landing Page[s] | Upside | E-tailers | Reactivation | Challenge[s] |
| Cross Sell | Guidance | Statement of Work (SOW) | Monetize | Robust |
| Up to speed | Scope | BUZZWORD BINGO (free square) | Web 2.0 / 3.0 | Communication |
| Integration | Retention | Revisit | Workshop | Level Playing Field |
| Client Focus[ed] | One Stop Shop | Pipeline | Legacy | Out Source |