| Target Audience | Deep dive | Cascade Graph | Bandwidth | Center of Excellence |
| Marketing / Promotional Collateral | Patent | Relevance | That being said / Having said that | Market Leader |
| Herding Cats | Eyeballs | BUZZWORD BINGO (free square) | Walk the Talk | Elevator pitch |
| New Economy | Basically | Top down | Initial Assessment | Impact[ful] |
| Go Live | Exposure | Engage | Fault Tolerant | Leadership |
| Deep dive | Focused | Back to the drawing board | Facilitate | Data Driven |
| Agnostic | Heads up | Scenario[s] | Red Flag | First to market |
| Value | Quick win | BUZZWORD BINGO (free square) | Exposure | Granular |
| Competitive | Pipeline | Lead The Field / Occupy The Field | Workflow | E-commerce |
| Negotiated | Real-Time | Automated | Moving/Going Forward | Empower[ment] |