| Integration | Deep dive | Moving/Going Forward | Customer Service | Sustainable |
| Band-aid | Segment | Off the Shelf | User Friendly | Upside |
| Monoply | Tailwind[s] | BUZZWORD BINGO (free square) | On Board | E-tailers |
| Marketing / Promotional Collateral | Open Source | Data Driven | 30,000 foot view | Bottom Line |
| Resource[s] | Cascade Graph | Process | Up-Sell | Market Window |
| Laser-focused | Core Competency / Core Competencies | Synergy / Synergies | Data Mining | Benefit analysis |
| Solution(s) | Prototype | Focused | Discovery | Mission Critical |
| Reswizzle | Upside | BUZZWORD BINGO (free square) | Scope | Time to Market |
| Robust | Omnichannel / Cross Channel | Bottom Line | Portfolio | Virtual / Virtualization |
| Dynamic | Issues | Value | Braindump | Functionality |