| Out Source | Dynamic | Success | Control Group | B2B |
| Open Source | Pushback | Workshop | Off Site Meeting | Sales Driven |
| Strategic | Strategy | BUZZWORD BINGO (free square) | Laser-focused | Core Competency / Core Competencies |
| Innovation / Innovated | Client Focus[ed] | Reinvent[ing] the wheel | Workflow | Landing Page[s] |
| Action Item / Action It | Moving/Going Forward | Relevance | Conversation | ETA |
| Diversity | Automated | Etched in Stone | Burn rate | Focused |
| Aggregate | Mindset | Customer Relationship Management (CRM) | Proactive | Pushback |
| Gap Analysis | Viral | BUZZWORD BINGO (free square) | Grow | Paradigm |
| Transformative | Empower[ment] | Personalization | Think Outside the Box | Hardball |
| Circle the wagons | Downsize | Prototype | Ownership | Vision statement |