| Multitask[ing] | Business Plan | Advantage | Promotion | Statement of Work (SOW) |
| Revisit | E-commerce | Web 2.0 / 3.0 | Level Set | Discovery |
| Lean In | Off the Shelf | BUZZWORD BINGO (free square) | Communication | Drop the Ball |
| Value | Big Picture | Bottom up | Diversity | Sales Driven |
| Collaborate / Collaboration | Touchpoints | B2B | Up-Sell | Heavy lifting |
| Sticky-ness | Dynamic | Viral | End to end | Marketing / Promotional Collateral |
| Bandwidth | Data Driven | Market Leader | Bottom Line | Business Plan |
| Strategy | Sustainable | BUZZWORD BINGO (free square) | Time to Market | Ecosystem |
| Vertical Market | Ownership | Herding Cats | Initial Assessment | Proactive |
| Skill set(s) | Challenge[s] | Cross Sell | Transformative | Workflow |