| Focused | Customer Facing | Herding Cats | Mind Share | Impact[ful] |
| Reswizzle | Value | Client Focus[ed] | Optimization | At the end of the day |
| Gap Analysis | Eyeballs | BUZZWORD BINGO (free square) | Best Practice | Mindset |
| Statement of Work (SOW) | Advantage | Total Cost of Ownership (TCO) | Landing Page[s] | Knowledge Transfer |
| Workflow | Buzz | Back to the drawing board | Fast Track | Leadership |
| Re-engagement | Relevance | One to one | Off-line | Go Public |
| Portfolio | Time to Market | Lead The Field / Occupy The Field | Compelling | Guidance |
| Leadership | Turnkey | BUZZWORD BINGO (free square) | Cadence Call | Upside |
| Competitive | E-commerce | Milestone | E-tailers | Sales Driven |
| Up to speed | A-B Testing | Call to Action | Data Driven | Control Group |