| On Board | Legacy | Connectivity | Tasked | Data Driven |
| Emerging markets | Personalization | Facilitate | Compelling | Success |
| Run it up the flagpole | Bottom up | BUZZWORD BINGO (free square) | Experiences | Touchpoints |
| Band-aid | Milestone | Segment | Popup | Policy[ies] |
| Omnichannel / Cross Channel | Level Playing Field | Proactive | User Friendly | Sales Driven |
| Knowledge Transfer | Resource[s] | Advantage | Restructuring | Road map |
| Objectives | Touch Base | Innovation / Innovated | Level Set | Hardball |
| ETA | Strategize | BUZZWORD BINGO (free square) | Team Player | Agnostic |
| E-business | Collaborate / Collaboration | Agenda | Metrics | Revenue |
| Aggregate | Bottom Line | Engage | Low-Hanging Fruit | Off-line |