| Mind Share | Resource[s] | Etched in Stone | Circle the wagons | Engage |
| Metrics | Control Group | Burn rate | Customer Service | Cadence Call |
| Challenge[s] | Process | BUZZWORD BINGO (free square) | Cutting Edge | Sales Driven |
| Popup | Collaborate / Collaboration | Band-aid | Scale | User Friendly |
| Front Lines | Aggregate | Solution(s) | Run the Numbers | Scope |
| Grow | Critical Path / Issue | Cross Sell | Phase | Process |
| Reuse / Reusability | E-business | Brand[ing] | Seamless | Network[ing] |
| Drink the Kool-Aid | Proactive | BUZZWORD BINGO (free square) | Metrics | Ecosystem |
| Leadership | Backward Compatible | Multitask[ing] | Marketing / Promotional Collateral | Search Engine Optimization |
| Heavy lifting | Capacity | Functionality | Competitive | Dashboard |