| Touch Base | A-B Testing | Perspective | Challenge[s] | Revenue |
| New Economy | Circle the wagons | Think Outside the Box | Green | Strategic |
| Sticky-ness | Application Service Provider (ASP) | BUZZWORD BINGO (free square) | Compelling | Exposure |
| No-Brainer | Real-Time | Strategize | Soup to nuts 24/7 | Sustainable / Sustainability |
| Discovery | Conversion | Impact[ful] | Control Group | Offline |
| Strategic | Paradigm | Wow Factor | Experiences | Red Flag |
| Back to the drawing board | Basically | Deliverable[s] | Ownership | Benchmark |
| Capacity | Off the Shelf | BUZZWORD BINGO (free square) | Eyeballs | Cross Sell |
| Aggregate | Reach out | Collaborate / Collaboration | On the back end | Business Plan |
| Asset[s] | Measurement | Niche[s] | Non-Traditional Management | Band-aid |