| Viral | Monoply | Dynamic | Convergent | Discovery |
| Reach out | Time to Market | Key Factor / Words | Transformative | ETA |
| Lean In | Deep dive | BUZZWORD BINGO (free square) | At the end of the day | Action Item / Action It |
| Ecosystem | Personalization | Scope | Soup to nuts 24/7 | Fault Tolerant |
| Landing Page[s] | Reconfigure | Flexibility | Mindset | Think Outside the Box |
| Integration | Total Cost of Ownership (TCO) | Growth | Customer Relationship Management (CRM) | Aggregate |
| Leadership | Personalization | Touch Base | Partner | Double down |
| Streamline | Think Outside the Box | BUZZWORD BINGO (free square) | Best of Breed | Downsize |
| Conversion | Hardball | Proactive | One to one | That being said / Having said that |
| Tailwind[s] | Viral | Lean In | On the back end | Tasked |