| Drop the Ball | Timeline(s) | Cost | Action Item / Action It | Out of the [Box | Loop] |
| E-tailers | Goal[s] | Customer Relationship Management (CRM) | Streamline | Revenue |
| Gap Analysis | Transformative | BUZZWORD BINGO (free square) | Walk the Talk | Growth |
| Upside | Solution(s) | Lead The Field / Occupy The Field | Demographic | Grow |
| Sales Driven | Scale | Reconfigure | Intellectual Property | Bandwidth |
| Go Public | Drill Down | Top down | Promotion | Open Source |
| Integration | Functionality | End to end | Segment | Phase |
| Reverse Engineer | Transformative | BUZZWORD BINGO (free square) | Heads up | Soup to nuts 24/7 |
| Monetize | Content Management | Secret sauce | Off Site Meeting | High-Level |
| Reuse / Reusability | Drink the Kool-Aid | Level Playing Field | Relevance | Metrics |