| Burn rate | Differentiation | Solution(s) | Popup | Leverage |
| In a Nutshell | Paradigm | Vision statement | Time to Market | Call to Action |
| Objectives | Upside | BUZZWORD BINGO (free square) | On the back end | Relevance |
| Sticky-ness | Tasked | Goal oriented | Personalization | On The Same Page |
| Scale | Off Site Meeting | Circle Back | Cost | Virtual / Virtualization |
| Process | Strategy | Cost | Proactive | Off the Shelf |
| Personalization | That being said / Having said that | Utilize | Mission Critical | Benefit analysis |
| Negotiated | Reconfigure | BUZZWORD BINGO (free square) | Conversation | Walk the Talk |
| Cadence Call | Circle Back | Tailwind[s] | Patent | 30,000 foot view |
| E-tailers | Basically | Partner | Laser-focused | Timeline(s) |