| Seamless | Deep dive | Mind Share | Band-aid | Business Plan |
| Soup to nuts 24/7 | Cadence Call | Drop the Ball | On the back end | Downsize |
| Monetize | End to end | BUZZWORD BINGO (free square) | Think Outside the Box | Turnkey |
| Raising the Bar | Gap Analysis | Workflow | Customer Service | Sustainable |
| Off-line | Integration | Vision statement | Patent | Acquisition |
| Think Outside the Box | Omnichannel / Cross Channel | Skill set(s) | Secret sauce | Offline |
| Traction | Mind Share | Quick win | Backward Compatible | Back to the drawing board |
| Deliverable[s] | Green | BUZZWORD BINGO (free square) | Dashboard | In a Nutshell |
| Ownership | Optimization | Customer Relationship Management (CRM) | Client Focus[ed] | Workshop |
| Initial Assessment | Negotiated | Goal[s] | Content Management | Big Picture |