| Promotion | Leverage | ETA | Brand[ing] | One Stop Shop |
| Flexibility | On Board | Focused | Elephant in the room | Mind Share |
| E-business | Off-line | BUZZWORD BINGO (free square) | Tailwind[s] | Off the Shelf |
| Optimization | Search Engine Optimization | Demographic | Policy[ies] | Elevator pitch |
| Total Quality [or] Quality Driven | Transformative | Growth | On the back end | Google Juice |
| Benefit analysis | Emerging markets | Cadence Call | Application Service Provider (ASP) | Web 2.0 / 3.0 |
| Off-line | Search Engine Optimization | Center of Excellence | Level Playing Field | Customer Centric |
| Real-Time | Back-end | BUZZWORD BINGO (free square) | Cross Sell | Market Window |
| Quick win | Off Site Meeting | Negotiated | Lead The Field / Occupy The Field | Off the Shelf |
| E-business | Go Live | Call to Action | Goal[s] | No-Brainer |