| Empower[ment] | Data Driven | Bottom up | Ecosystem | Reinvigorate |
| Go to market | Proactive | Streamline | Acquisition | Convergent |
| Pushback | Retention | BUZZWORD BINGO (free square) | Critical Path / Issue | Conversion |
| Time to Market | Run the Numbers | Tasked | Re-engagement | Return on Investment (ROI) |
| Heads up | Revenue | Followup | Viral | Ownership |
| Restructuring | Hardball | Customer Oriented | E-business | Search Engine Optimization |
| Center of Excellence | Granular | Target Audience | Metrics | Offline |
| Mind Share | 30,000 foot view | BUZZWORD BINGO (free square) | Upside | Market Leader |
| Scope | Mindset | Phase | Soup to nuts 24/7 | Legacy |
| Touch Base | Optimization | Turnkey | At the end of the day | Back-end |