| Phase | Initial Assessment | E-business | Drop the Ball | On Board |
| Drill Down | Engage | Level Playing Field | Touch Base | Sustainable / Sustainability |
| Tailwind[s] | Knowledge Transfer | BUZZWORD BINGO (free square) | Call to Action | Google Juice |
| Strategic | Open Source | On the back end | Backward Compatible | Statement of Work (SOW) |
| Market Leader | Out Source | Retention | Monoply | Braindump |
| Mission Critical | Reverse Engineer | Scale | Cost | Viral |
| Functionality | Seamless | Center of Excellence | Cadence Call | Segment |
| Revenue | Hardball | BUZZWORD BINGO (free square) | Fault Tolerant | Market Window |
| New Economy | Elevator pitch | Solution(s) | Reinvent[ing] the wheel | Knowledge Transfer |
| Raising the Bar | Sales Driven | Intellectual Property | Red Flag | Facilitate |