| Up-Sell | Exposure | Go to market | Revenue | 30,000 foot view |
| Front Lines | Ownership | Application Service Provider (ASP) | Emerging markets | Brand[ing] |
| Lean In | Band-aid | BUZZWORD BINGO (free square) | Conversion | B2B |
| Drill Down | Innovation / Innovated | Bandwidth | Sticky-ness | Personalization |
| Capacity | Circle Back | Moving/Going Forward | Bottom Line | Virtual / Virtualization |
| Heavy lifting | Run the Numbers | Back-end | At the end of the day | Objectives |
| Raising the Bar | Asset[s] | Sales Driven | Bandwidth | Game Plan |
| Win-win | Reinvent[ing] the wheel | BUZZWORD BINGO (free square) | Bottom up | Control Group |
| Engage | Functionality | Perspective | Open Source | Leverage |
| In a Nutshell | Negotiated | Run it up the flagpole | Integration | Front Lines |