| Back to the drawing board | Followup | E-business | Drop the Ball | Offline |
| Streamline | Fast Track | Lead The Field / Occupy The Field | First to market | Reactivation |
| Relevance | Back-end | BUZZWORD BINGO (free square) | Downsize | Tailwind[s] |
| Objectives | Fault Tolerant | Upside | Proactive | Collaborate / Collaboration |
| Sustainable / Sustainability | Up-Sell | Non-Traditional Management | On The Same Page | Workshop |
| Profit[ability] | Challenge[s] | Think Outside the Box | Prototype | Elephant in the room |
| Exposure | Big Picture | Time to Market | Asset[s] | |
| Paradigm | Real-Time | BUZZWORD BINGO (free square) | Viral | Touchpoints |
| Conversion | Omnichannel / Cross Channel | A-B Testing | Backward Compatible | Customer Service |
| Action Item / Action It | Customer Facing | Strategic | Deadlines | 30,000 foot view |