| Due dilligence | Granular | Up-Sell | Guidance | Open Source |
| Upside | Initial Assessment | Low-Hanging Fruit | Soup to nuts 24/7 | B2B |
| Capacity | Process | BUZZWORD BINGO (free square) | Application Service Provider (ASP) | Reach out |
| At the end of the day | Measurement | Retention | Conversion | Web 2.0 / 3.0 |
| Revisit | Customer Centric | Brand[ing] | Vertical Market | Reactivation |
| Exposure | Drink the Kool-Aid | Revisit | E-business | Automated |
| Innovation / Innovated | Leadership | Traction | Demographic | Buzz |
| Differentiation | Core Competency / Core Competencies | BUZZWORD BINGO (free square) | Proactive | Deliverable[s] |
| Targeted | Mindset | E-commerce | Scale | Market Window |
| Conversion | Control Group | Growth | Milestone | Customer Relationship Management (CRM) |