| Laser-focused | Go Public | Big Picture | Off the Shelf | E-commerce |
| Project | Brain Storm / Mind Shower | Mission Critical | Success | Issues |
| Reswizzle | User Friendly | BUZZWORD BINGO (free square) | Traction | Red Flag |
| Backward Compatible | Brand[ing] | Innovation / Innovated | Tailwind[s] | Drill Down |
| Metrics | 30,000 foot view | Bandwidth | Game Plan | Time to Market |
| Call to Action | Resource[s] | Team Building | Due dilligence | Customer Facing |
| Think Outside the Box | Monetize | Data Driven | Popup | Run the Numbers |
| Brain Storm / Mind Shower | Dynamic | BUZZWORD BINGO (free square) | Elevator pitch | Back-end |
| Strategy | Reach out | Measurement | Etched in Stone | Legacy |
| Go Live | Utilize | Google Juice | Total Cost of Ownership (TCO) | Reverse Engineer |