| Action Item / Action It | Deep dive | Negotiated | Backward Compatible | Deliverable[s] |
| Out Source | Challenge[s] | In a Nutshell | Sales Driven | Hardball |
| Knowledge Transfer | Call to Action | BUZZWORD BINGO (free square) | Offline | On the back end |
| Top down | Basically | Phase | That being said / Having said that | |
| Growth | Conversation | Elephant in the room | Cutting Edge | Solution(s) |
| Google Juice | Relevance | Top Of The Game | Targeted | Guidance |
| Gap Analysis | Conversation | Business Opportunity | Burn rate | Off-line |
| Grow | Tailwind[s] | BUZZWORD BINGO (free square) | Demographic | Brand[ing] |
| Niche[s] | Functionality | Touch Base | Hardball | Goal[s] |
| Market Leader | Cross Sell | Scale | Communication | Run it up the flagpole |