| Team Player | Offline | Business Plan | End to end | Moving/Going Forward |
| First to market | On the back end | Technologies | Mission Critical | Targeted |
| Customer Oriented | Perspective | BUZZWORD BINGO (free square) | Aggregate | Eyeballs |
| Out of the [Box | Loop] | Center of Excellence | Focused | Downsize | |
| Discovery | Drop the Ball | Personalization | Buzz | Return on Investment (ROI) |
| Goal oriented | Elevator pitch | Skill set(s) | Metadata | Off the Shelf |
| Revisit | Reinvent[ing] the wheel | Monoply | Transformative | ETA |
| Restructuring | Reactivation | BUZZWORD BINGO (free square) | Emerging markets | Lead The Field / Occupy The Field |
| Optimization | A-B Testing | Success | Aggregate | Mindset |
| Advantage | Upside | Reach out | Quick win | 30,000 foot view |