| Up-Sell | Content Management | Conversation | Strategic | Deliverable[s] |
| Portal | User Friendly | Phase | E-business | Level Set |
| Statement of Work (SOW) | Offline | BUZZWORD BINGO (free square) | Walk the Talk | Deep dive |
| Re-engagement | Capacity | Milestone | Initial Assessment | Ecosystem |
| Elephant in the room | Heavy lifting | Off the Shelf | Customer Facing | Strategy |
| Burn rate | Innovation / Innovated | Best of Breed | Portfolio | Tailwind[s] |
| Drink the Kool-Aid | E-commerce | Demographic | E-business | One Stop Shop |
| Band-aid | Content Management | BUZZWORD BINGO (free square) | Upside | Prototype |
| Customer Relationship Management (CRM) | Aggregate | Customer Centric | Elephant in the room | Issues |
| Top down | Wow Factor | Front Lines | Dashboard | Core Competency / Core Competencies |