| Flexibility | Revenue | Viral | Omnichannel / Cross Channel | Ownership |
| Action Item / Action It | Collaborate / Collaboration | Challenge[s] | Red Flag | Facilitate |
| Lead The Field / Occupy The Field | Non-Traditional Management | BUZZWORD BINGO (free square) | Emerging markets | Cascade Graph |
| A-B Testing | Granular | Pipeline | Bottom Line | Capacity |
| Revisit | Reconfigure | Exposure | Fault Tolerant | Re-engagement |
| Discovery | On the back end | Circle the wagons | One to one | Road map |
| Robust | Exposure | Touchpoints | Run the Numbers | Deploy |
| Deliverable[s] | Capacity | BUZZWORD BINGO (free square) | Elevator pitch | Experiences |
| Game Plan | Tailwind[s] | Segment | Goal oriented | Run it up the flagpole |
| Grow | Project | Off the Shelf | Metadata | Mission Critical |