| Focused | Traction | Back to the drawing board | Service Oriented | Cadence Call |
| Success | A-B Testing | Prioritized | Agnostic | Brand[ing] |
| Circle the wagons | Differentiation | BUZZWORD BINGO (free square) | Tasked | Targeted |
| Sticky-ness | Mission Critical | Performance | Growth | Leadership |
| Statement of Work (SOW) | Initial Assessment | B2B | Communication | Personalization |
| Network[ing] | B2B | Omnichannel / Cross Channel | End to end | Soup to nuts 24/7 |
| Pushback | Action Item / Action It | Customer Service | Total Quality [or] Quality Driven | Segment |
| Return on Investment (ROI) | Goal oriented | BUZZWORD BINGO (free square) | Seamless | Cutting Edge |
| Team Building | Brand[ing] | Technologies | Challenge[s] | Traction |
| Partner | Reswizzle | Prototype | Aggregate | Transformative |