| Front Lines | Hardball | Revisit | Reconfigure | Demographic |
| Cascade Graph | Reach out | Bottom Line | Customer Facing | Band-aid |
| 30,000 foot view | Level Playing Field | BUZZWORD BINGO (free square) | Knowledge Transfer | Convergent |
| Key Factor / Words | Customer Service | Scenario[s] | Pushback | Exposure |
| Downsize | Customer Relationship Management (CRM) | Experiences | Transformative | Cutting Edge |
| No-Brainer | Statement of Work (SOW) | E-commerce | Leverage | Tasked |
| Etched in Stone | Vertical Market | Intellectual Property | Strategic | Transformative |
| Collaborate / Collaboration | Grow | BUZZWORD BINGO (free square) | Top down | Profit[ability] |
| Deploy | Upside | End to end | Bottom Line | Deliverable[s] |
| Market Window | Connectivity | Sustainable | Drop the Ball | Cross Sell |