| Real-Time | Patent | Burn rate | Challenge[s] | Proactive |
| Initial Assessment | Lead The Field / Occupy The Field | E-commerce | Integration | Scenario[s] |
| Web 2.0 / 3.0 | Popup | BUZZWORD BINGO (free square) | Deploy | Drink the Kool-Aid |
| Target Audience | Metadata | Prototype | Mission Critical | Strategic |
| Objectives | Front Lines | Diversity | Go Live | Conversion |
| Brand[ing] | Conversation | Communication | Go Public | Soup to nuts 24/7 |
| Backward Compatible | Aggregate | Targeted | Workflow | Asset[s] |
| Policy[ies] | Turnkey | BUZZWORD BINGO (free square) | Bottom Line | Lead The Field / Occupy The Field |
| Reverse Engineer | Compelling | Deploy | Double down | Innovation / Innovated |
| Leadership | Bottom up | Knowledge Base | Omnichannel / Cross Channel | Objectives |