| Burn rate | 30,000 foot view | Growth | Reuse / Reusability | Fault Tolerant |
| Partner | Up to speed | First to market | Customer Oriented | Robust |
| Viral | Team Player | BUZZWORD BINGO (free square) | Hardball | Business Opportunity |
| E-tailers | Facilitate | On the back end | Restructuring | Client Focus[ed] |
| Synergy / Synergies | Win-win | Target Audience | Integration | Deadlines |
| Demographic | Sustainable / Sustainability | Challenge[s] | Differentiation | Communication |
| Vision statement | Revenue | End to end | Resource[s] | Up-Sell |
| Paradigm | Reconfigure | BUZZWORD BINGO (free square) | Data Driven | Lean In |
| Web 2.0 / 3.0 | Tasked | Popup | Front Lines | Tailwind[s] |
| Benchmark | Conversation | Emerging markets | On Board | Ramp Up |