| Critical Path / Issue | Demographic | In a Nutshell | Reinvigorate | First to market |
| Team Building | Opportunity | Best Practice | Impact[ful] | Granular |
| Off Site Meeting | Issues | BUZZWORD BINGO (free square) | Control Group | Portfolio |
| Road map | Time to Market | Experiences | Low-Hanging Fruit | Robust |
| Connectivity | Revenue | Perspective | Etched in Stone | Knowledge Transfer |
| Timeline(s) | Market Window | Seamless | E-tailers | Collaborate / Collaboration |
| Promotion | Fault Tolerant | Discovery | Statement of Work (SOW) | Goal oriented |
| Connectivity | Basically | BUZZWORD BINGO (free square) | Content Management | Heads up |
| Cascade Graph | Benefit analysis | Engage | Functionality | Agnostic |
| Personalization | Omnichannel / Cross Channel | Call to Action | One to one | Game Plan |