| Viral | Measurement | Low-Hanging Fruit | Braindump | Success |
| First to market | Double down | Exposure | Out Source | Herding Cats |
| Touch Base | Transformative | BUZZWORD BINGO (free square) | Vision statement | Portfolio |
| Red Flag | Synergy / Synergies | Cascade Graph | Deploy | Band-aid |
| Heavy lifting | ETA | Expectations | Demographic | Business Opportunity |
| Level Playing Field | Data Mining | Robust | Emerging markets | Brain Storm / Mind Shower |
| Quick win | Sticky-ness | Moving/Going Forward | Gap Analysis | Non-Traditional Management |
| Critical Path / Issue | Off Site Meeting | BUZZWORD BINGO (free square) | Restructuring | Synergy / Synergies |
| Deploy | Intellectual Property | Herding Cats | Wow Factor | Focused |
| Patent | Bottom Line | Fault Tolerant | Reverse Engineer | Touchpoints |