| Monetize | Out Source | Focused | Level Set | Vertical Market |
| Reconfigure | On The Same Page | Cutting Edge | Phase | Workshop |
| Flexibility | Fault Tolerant | BUZZWORD BINGO (free square) | Performance | Go to market |
| Customer Centric | Go Live | Circle Back | Integration | Eyeballs |
| Sales Driven | Metadata | E-business | Hardball | 30,000 foot view |
| Top Of The Game | Re-engagement | Segment | No-Brainer | Run the Numbers |
| Relevance | A-B Testing | Circle Back | Scale | Sticky-ness |
| Wow Factor | Profit[ability] | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Go Public |
| Solution(s) | Opportunity | Guidance | Return on Investment (ROI) | Etched in Stone |
| Prioritized | Monetize | Metrics | Reuse / Reusability | Service Oriented |