| Leadership | Team Building | Metrics | Traction | Open Source |
| Value | Secret sauce | Reswizzle | Initial Assessment | Reinvent[ing] the wheel |
| Back to the drawing board | Lean In | BUZZWORD BINGO (free square) | Personalization | Action Item / Action It |
| Opportunity | Walk the Talk | Challenge[s] | Resource[s] | Policy[ies] |
| Win-win | Benchmark | Vision statement | Revenue | Synergy / Synergies |
| Exposure | Traction | Up to speed | Goal[s] | Mission Critical |
| Patent | Promotion | Resource[s] | Off the Shelf | Etched in Stone |
| Market Window | Downsize | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Mindset |
| Retention | Run the Numbers | Customer Relationship Management (CRM) | End to end | Issues |
| Touchpoints | Content Management | ETA | Omnichannel / Cross Channel | Core Competency / Core Competencies |