| Bandwidth | Partner | Control Group | Reverse Engineer | Scale |
| Measurement | Issues | Viral | Back-end | Workflow |
| Time to Market | Followup | BUZZWORD BINGO (free square) | High-Level | Market Leader |
| In a Nutshell | Market Window | Drink the Kool-Aid | Prototype | Exposure |
| Collaborate / Collaboration | Buzz | Granular | Re-engagement | Pipeline |
| Growth | Compelling | Connectivity | Business Opportunity | Brain Storm / Mind Shower |
| Tasked | On the back end | First to market | Demographic | Braindump |
| Lean In | End to end | BUZZWORD BINGO (free square) | Robust | Vision statement |
| Think Outside the Box | Agnostic | Knowledge Transfer | Monoply | Business Plan |
| Best Practice | Cadence Call | Targeted | Service Oriented | Band-aid |