| Bottom up | Customer Facing | Sales Driven | Real-Time | Growth |
| Cascade Graph | Lead The Field / Occupy The Field | Business Plan | Go to market | Lean In |
| First to market | Best of Breed | BUZZWORD BINGO (free square) | Fast Track | Initial Assessment |
| Ecosystem | Vision statement | A-B Testing | Back-end | Promotion |
| Objectives | Road map | No-Brainer | Service Oriented | E-tailers |
| High-Level | End to end | Run the Numbers | Performance | Hardball |
| Pipeline | Deadlines | Core Competency / Core Competencies | Intellectual Property | Landing Page[s] |
| Pushback | Issues | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Client Focus[ed] |
| Aggregate | Action Item / Action It | Off-line | Go to market | Dynamic |
| Bottom Line | Automated | Strategy | Goal[s] | Scale |