| Data Driven | Benchmark | Lead The Field / Occupy The Field | Convergent | Ownership |
| Cadence Call | Deploy | Out Source | Emerging markets | User Friendly |
| End to end | Game Plan | BUZZWORD BINGO (free square) | Project | One to one |
| Grow | Due dilligence | Gap Analysis | High-Level | Network[ing] |
| Negotiated | Legacy | Out of the [Box | Loop] | Reverse Engineer | Double down |
| Transformative | Out Source | Monetize | Initial Assessment | Game Plan |
| Issues | Tailwind[s] | Milestone | Patent | E-business |
| First to market | Statement of Work (SOW) | BUZZWORD BINGO (free square) | Customer Centric | Backward Compatible |
| Moving/Going Forward | Circle the wagons | At the end of the day | Robust | Conversation |
| Scope | Focused | Off the Shelf | Seamless | Convergent |