| Buzz | Ownership | Total Quality [or] Quality Driven | E-tailers | Metadata |
| Out of the [Box | Loop] | Run it up the flagpole | Technologies | Herding Cats | |
| Off the Shelf | Opportunity | BUZZWORD BINGO (free square) | Conversation | Green |
| Mission Critical | Niche[s] | Go to market | Prototype | Heads up |
| Google Juice | Reinvigorate | Back to the drawing board | Vertical Market | Proactive |
| Differentiation | Initial Assessment | 30,000 foot view | Team Building | B2B |
| Viral | Revisit | Laser-focused | Client Focus[ed] | Brain Storm / Mind Shower |
| Expectations | Non-Traditional Management | BUZZWORD BINGO (free square) | Touchpoints | Marketing / Promotional Collateral |
| Prioritized | Profit[ability] | Performance | Grow | Convergent |
| Knowledge Transfer | Workshop | Return on Investment (ROI) | Backward Compatible | No-Brainer |