| Offline | Center of Excellence | Cutting Edge | Growth | Partner |
| Prototype | Reach out | Time to Market | Total Cost of Ownership (TCO) | Data Mining |
| Road map | Circle the wagons | BUZZWORD BINGO (free square) | Low-Hanging Fruit | In a Nutshell |
| Big Picture | Gap Analysis | Transformative | Targeted | Brain Storm / Mind Shower |
| Negotiated | Landing Page[s] | 30,000 foot view | Call to Action | Granular |
| Bottom up | Sticky-ness | E-business | Knowledge Base | Monetize |
| Service Oriented | Goal[s] | Think Outside the Box | Return on Investment (ROI) | Prioritized |
| Objectives | Pushback | BUZZWORD BINGO (free square) | Ramp Up | Go Public |
| Go Live | Offline | Automated | Vision statement | Drop the Ball |
| Restructuring | Best of Breed | Drink the Kool-Aid | Expectations | Bottom Line |