| Due dilligence | Off-line | Front Lines | Strategic | Promotion |
| Process | Collaborate / Collaboration | Marketing / Promotional Collateral | Communication | Innovation / Innovated |
| Acquisition | Double down | BUZZWORD BINGO (free square) | Off Site Meeting | Experiences |
| Landing Page[s] | Negotiated | Restructuring | Web 2.0 / 3.0 | E-commerce |
| Bandwidth | Niche[s] | Cadence Call | Win-win | Herding Cats |
| Expectations | Brain Storm / Mind Shower | Best Practice | Restructuring | Critical Path / Issue |
| Conversion | Strategic | Value | Compelling | Legacy |
| Call to Action | Off the Shelf | BUZZWORD BINGO (free square) | Mind Share | Functionality |
| Skill set(s) | Monoply | Eyeballs | Reach out | Exposure |
| Top Of The Game | ETA | Targeted | E-tailers | Utilize |