| Guidance | Deploy | E-commerce | Prioritized | Personalization |
| Facilitate | Challenge[s] | Granular | Front Lines | Cutting Edge |
| Total Cost of Ownership (TCO) | Expectations | BUZZWORD BINGO (free square) | End to end | |
| Measurement | Virtual / Virtualization | Experiences | Niche[s] | Integration |
| One Stop Shop | Workflow | Soup to nuts 24/7 | Deadlines | Emerging markets |
| Elephant in the room | Mission Critical | Double down | Collaborate / Collaboration | Partner |
| Total Quality [or] Quality Driven | Leadership | Resource[s] | Backward Compatible | Solution(s) |
| Front Lines | Heads up | BUZZWORD BINGO (free square) | Fault Tolerant | Agnostic |
| Compelling | Customer Centric | Impact[ful] | Reconfigure | Brain Storm / Mind Shower |
| Eyeballs | No-Brainer | Opportunity | One to one | Deadlines |