| E-commerce | Initial Assessment | Upside | Sustainable / Sustainability | One to one |
| Challenge[s] | Control Group | Center of Excellence | Connectivity | |
| Real-Time | Customer Service | BUZZWORD BINGO (free square) | Go Live | Diversity |
| New Economy | Emerging markets | Restructuring | 30,000 foot view | Segment |
| Content Management | Skill set(s) | Expectations | Milestone | Deadlines |
| Heavy lifting | Solution(s) | Braindump | Google Juice | Granular |
| Go Public | Cadence Call | Double down | Mindset | Guidance |
| Business Plan | Personalization | BUZZWORD BINGO (free square) | Circle the wagons | Best Practice |
| Market Leader | Success | Metrics | ETA | Omnichannel / Cross Channel |
| Knowledge Transfer | Brand[ing] | On The Same Page | Deliverable[s] | Opportunity |