| Braindump | Win-win | Top Of The Game | High-Level | Traction |
| Monoply | Goal[s] | Out Source | Patent | Facilitate |
| Reach out | Dynamic | BUZZWORD BINGO (free square) | Transformative | Revenue |
| Red Flag | Performance | Service Oriented | Circle Back | Guidance |
| Pushback | A-B Testing | Go to market | Goal oriented | Milestone |
| Acquisition | Scale | Call to Action | Soup to nuts 24/7 | Demographic |
| A-B Testing | Data Mining | Mind Share | Knowledge Transfer | Value |
| Targeted | Content Management | BUZZWORD BINGO (free square) | Opportunity | On the back end |
| Granular | Upside | Retention | Red Flag | Secret sauce |
| Asset[s] | Go Public | Action Item / Action It | Level Playing Field | Metadata |