| Top down | Customer Facing | Differentiation | Issues | Brand[ing] |
| Perspective | Cascade Graph | Engage | 30,000 foot view | Reconfigure |
| On The Same Page | Process | BUZZWORD BINGO (free square) | Communication | Virtual / Virtualization |
| Bottom up | High-Level | Front Lines | Followup | Gap Analysis |
| Milestone | Out of the [Box | Loop] | Reswizzle | Elephant in the room | Go to market |
| Deliverable[s] | Transformative | User Friendly | Discovery | Dashboard |
| Target Audience | Engage | Initial Assessment | Automated | Strategic |
| Portfolio | Run the Numbers | BUZZWORD BINGO (free square) | Run it up the flagpole | Brand[ing] |
| Market Window | Turnkey | Secret sauce | Negotiated | Eyeballs |
| Solution(s) | Prioritized | Non-Traditional Management | Reinvent[ing] the wheel | Business Plan |