| Offline | Empower[ment] | Run it up the flagpole | Transformative | Back-end |
| Policy[ies] | Integration | Braindump | Omnichannel / Cross Channel | Phase |
| Drill Down | Collaborate / Collaboration | BUZZWORD BINGO (free square) | Run the Numbers | Walk the Talk |
| Cascade Graph | Perspective | Search Engine Optimization | Prototype | Profit[ability] |
| Focused | Cost | Sustainable | Business Plan | Time to Market |
| Low-Hanging Fruit | Fault Tolerant | Sustainable / Sustainability | Pushback | Promotion |
| Empower[ment] | Total Cost of Ownership (TCO) | Level Set | Virtual / Virtualization | Web 2.0 / 3.0 |
| Revisit | Benefit analysis | BUZZWORD BINGO (free square) | Retention | Differentiation |
| Conversation | Workshop | Cadence Call | Metrics | B2B |
| Out of the [Box | Loop] | Grow | Non-Traditional Management | Engage | Application Service Provider (ASP) |