| Business Plan | Total Cost of Ownership (TCO) | Metrics | Drill Down | Buzz |
| In a Nutshell | Partner | Key Factor / Words | Connectivity | Conversion |
| Ownership | Band-aid | BUZZWORD BINGO (free square) | Aggregate | Functionality |
| Best Practice | Issues | Braindump | Workflow | Touch Base |
| Non-Traditional Management | Benefit analysis | Off Site Meeting | End to end | Turnkey |
| Flexibility | Application Service Provider (ASP) | Omnichannel / Cross Channel | Due dilligence | Turnkey |
| Fast Track | Bottom Line | Google Juice | Deliverable[s] | Band-aid |
| Deep dive | Dashboard | BUZZWORD BINGO (free square) | Performance | Success |
| Leverage | Game Plan | Reinvigorate | Expectations | Up-Sell |
| Off-line | Web 2.0 / 3.0 | Re-engagement | Segment | Go Public |