| Benchmark | Turnkey | Legacy | User Friendly | Objectives |
| Content Management | Reach out | Compelling | One to one | |
| Capacity | Strategy | BUZZWORD BINGO (free square) | Conversation | New Economy |
| Utilize | Empower[ment] | Moving/Going Forward | Pipeline | Connectivity |
| Initial Assessment | Focused | Automated | Goal oriented | Reinvent[ing] the wheel |
| Omnichannel / Cross Channel | Pushback | Due dilligence | Opportunity | New Economy |
| Prioritized | Mission Critical | Advantage | Convergent | Real-Time |
| Benchmark | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Revenue | E-business |
| Dynamic | Heavy lifting | Leadership | That being said / Having said that | Brand[ing] |
| Circle Back | On Board | Out of the [Box | Loop] | Basically | Google Juice |