| Cadence Call | Aggregate | Time to Market | Cross Sell | Prioritized |
| Patent | Targeted | Touchpoints | Marketing / Promotional Collateral | One to one |
| At the end of the day | Mission Critical | BUZZWORD BINGO (free square) | Target Audience | Reconfigure |
| Promotion | Tasked | Pipeline | Go Public | Dynamic |
| Heads up | Offline | Multitask[ing] | Popup | Demographic |
| Conversion | Sustainable / Sustainability | Patent | Content Management | Scenario[s] |
| No-Brainer | Marketing / Promotional Collateral | Knowledge Base | Differentiation | Paradigm |
| Technologies | Portal | BUZZWORD BINGO (free square) | Competitive | |
| One Stop Shop | Up-Sell | Prototype | Followup | Solution(s) |
| Strategy | E-commerce | Call to Action | Deliverable[s] | Best of Breed |