| Business Plan | Walk the Talk | Lean In | Reactivation | Fast Track |
| Drill Down | Benchmark | Best of Breed | Communication | Portfolio |
| Partner | Proactive | BUZZWORD BINGO (free square) | Scope | Connectivity |
| Center of Excellence | Web 2.0 / 3.0 | First to market | Gap Analysis | Capacity |
| Back-end | New Economy | Leverage | Key Factor / Words | Emerging markets |
| Value | Elephant in the room | Revisit | On The Same Page | Cutting Edge |
| Optimization | Dynamic | Capacity | Knowledge Transfer | Sticky-ness |
| Drink the Kool-Aid | Differentiation | BUZZWORD BINGO (free square) | Soup to nuts 24/7 | Heavy lifting |
| Walk the Talk | High-Level | Return on Investment (ROI) | Non-Traditional Management | Bottom up |
| Policy[ies] | Omnichannel / Cross Channel | Asset[s] | Segment | Drop the Ball |