| Relevance | Personalization | Customer Facing | Prototype | Action Item / Action It |
| Facilitate | Functionality | Low-Hanging Fruit | Portal | Mission Critical |
| That being said / Having said that | Discovery | BUZZWORD BINGO (free square) | Data Driven | Strategy |
| Basically | Google Juice | Road map | Out of the [Box | Loop] | Robust |
| Due dilligence | Hardball | ETA | Reinvent[ing] the wheel | Promotion |
| Negotiated | Reinvent[ing] the wheel | Conversion | Center of Excellence | Upside |
| Key Factor / Words | Issues | Optimization | Scale | Buzz |
| Client Focus[ed] | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Out of the [Box | Loop] | Walk the Talk |
| Partner | Best of Breed | Fast Track | Impact[ful] | Popup |
| Revenue | Leverage | Conversation | On the back end | Offline |