| Pushback | At the end of the day | Integration | Moving/Going Forward | Measurement |
| Performance | Impact[ful] | Team Player | Customer Service | Gap Analysis |
| Landing Page[s] | Project | BUZZWORD BINGO (free square) | Front Lines | Opportunity |
| Ramp Up | Competitive | Run the Numbers | Monoply | Red Flag |
| No-Brainer | Emerging markets | Double down | Optimization | Experiences |
| Vertical Market | Communication | Burn rate | Customer Centric | Downsize |
| Followup | Call to Action | In a Nutshell | Resource[s] | Demographic |
| Prototype | Laser-focused | BUZZWORD BINGO (free square) | Data Driven | Retention |
| Elephant in the room | Bottom Line | Niche[s] | Sales Driven | One to one |
| Go to market | Advantage | 30,000 foot view | Exposure | Content Management |