| Intellectual Property | Circle the wagons | Marketing / Promotional Collateral | Metrics | Automated |
| Fault Tolerant | Web 2.0 / 3.0 | Scope | Brain Storm / Mind Shower | Core Competency / Core Competencies |
| Bottom up | Segment | BUZZWORD BINGO (free square) | Technologies | Touchpoints |
| Upside | Benefit analysis | Initial Assessment | Workflow | Resource[s] |
| Knowledge Base | In a Nutshell | Metadata | Key Factor / Words | Braindump |
| Initial Assessment | Web 2.0 / 3.0 | Gap Analysis | Drill Down | Portfolio |
| Customer Oriented | Agnostic | Due dilligence | Portal | Compelling |
| Data Driven | Success | BUZZWORD BINGO (free square) | Granular | Go to market |
| Customer Relationship Management (CRM) | Level Set | Content Management | Walk the Talk | Flexibility |
| Go Public | Double down | Client Focus[ed] | Competitive | Transformative |