| Time to Market | Strategic | Touch Base | Band-aid | Streamline |
| Real-Time | On the back end | Low-Hanging Fruit | Lean In | Market Window |
| Legacy | On The Same Page | BUZZWORD BINGO (free square) | Customer Facing | Customer Service |
| Bottom Line | Retention | Touchpoints | Sales Driven | Quick win |
| Skill set(s) | Scale | Targeted | Wow Factor | Game Plan |
| Strategic | Service Oriented | That being said / Having said that | Off the Shelf | Convergent |
| Google Juice | On The Same Page | One Stop Shop | Issues | |
| Viral | Segment | BUZZWORD BINGO (free square) | Etched in Stone | Cascade Graph |
| Project | Content Management | Strategy | Reuse / Reusability | Red Flag |
| Touch Base | Deep dive | Agenda | Paradigm | Advantage |