| Brain Storm / Mind Shower | Partner | Facilitate | Conversion | Data Mining |
| Offline | Metadata | Best Practice | High-Level | Service Oriented |
| Niche[s] | E-tailers | BUZZWORD BINGO (free square) | Patent | Center of Excellence |
| Laser-focused | Capacity | Market Leader | Bandwidth | Automated |
| Drop the Ball | E-business | Granular | Milestone | Grow |
| Acquisition | E-commerce | Streamline | Cross Sell | Ownership |
| Run the Numbers | Omnichannel / Cross Channel | Top Of The Game | Personalization | Team Building |
| Lead The Field / Occupy The Field | Market Window | BUZZWORD BINGO (free square) | Raising the Bar | Front Lines |
| Initial Assessment | Customer Relationship Management (CRM) | Go Public | Prioritized | Reuse / Reusability |
| Critical Path / Issue | Robust | Off the Shelf | Open Source | Level Playing Field |