| Virtual / Virtualization | Vertical Market | Revenue | Solution(s) | |
| Personalization | Mission Critical | Sticky-ness | Strategy | Conversion |
| Burn rate | Reswizzle | BUZZWORD BINGO (free square) | Phase | Fault Tolerant |
| Out Source | Popup | Granular | Utilize | Hardball |
| Reactivation | Deadlines | Automated | Metadata | Robust |
| Braindump | Drill Down | Collaborate / Collaboration | Patent | Granular |
| Benefit analysis | Off the Shelf | Vision statement | Tasked | Customer Service |
| Pipeline | Retention | BUZZWORD BINGO (free square) | Out Source | Paradigm |
| Moving/Going Forward | Raising the Bar | Segment | Touchpoints | Double down |
| Fast Track | Eyeballs | Cascade Graph | Best of Breed | Network[ing] |