| Brand[ing] | Run the Numbers | Emerging markets | Off the Shelf | E-tailers |
| Retention | Cross Sell | Wow Factor | Core Competency / Core Competencies | Innovation / Innovated |
| Front Lines | Functionality | BUZZWORD BINGO (free square) | Dynamic | Success |
| Due dilligence | Conversion | Reinvent[ing] the wheel | Backward Compatible | Pushback |
| Guidance | Lead The Field / Occupy The Field | Solution(s) | One to one | Deep dive |
| Benefit analysis | Niche[s] | Acquisition | One to one | Goal[s] |
| Team Building | Reconfigure | Go Live | Growth | Return on Investment (ROI) |
| Search Engine Optimization | Retention | BUZZWORD BINGO (free square) | In a Nutshell | Issues |
| Project | Backward Compatible | Reactivation | Impact[ful] | Initial Assessment |
| Collaborate / Collaboration | Reverse Engineer | Deliverable[s] | Buzz | Functionality |