| Pipeline | High-Level | Mindset | Run the Numbers | Reconfigure |
| Control Group | Run it up the flagpole | Engage | Timeline(s) | Strategize |
| Personalization | A-B Testing | BUZZWORD BINGO (free square) | Heavy lifting | Business Plan |
| Level Playing Field | Opportunity | Policy[ies] | Downsize | |
| Drink the Kool-Aid | Burn rate | Differentiation | Competitive | Popup |
| Perspective | Open Source | Monetize | Bottom Line | Marketing / Promotional Collateral |
| Leverage | Off-line | Initial Assessment | Virtual / Virtualization | On the back end |
| Vision statement | Restructuring | BUZZWORD BINGO (free square) | Solution(s) | Upside |
| Prioritized | Customer Relationship Management (CRM) | Ball Park | Big Picture | B2B |
| Exposure | Benchmark | Process | Business Opportunity | Scenario[s] |