| Portfolio | Total Quality [or] Quality Driven | Granular | Sustainable | Legacy |
| Connectivity | Bandwidth | Cutting Edge | Business Opportunity | Google Juice |
| Seamless | Best of Breed | BUZZWORD BINGO (free square) | Touch Base | Open Source |
| Sticky-ness | Timeline(s) | Capacity | Low-Hanging Fruit | Go Public |
| Quick win | Strategize | Scope | Application Service Provider (ASP) | Convergent |
| Time to Market | Grow | B2B | Aggregate | Viral |
| Challenge[s] | Guidance | Milestone | Revenue | Customer Service |
| Lean In | Communication | BUZZWORD BINGO (free square) | Intellectual Property | Project |
| Negotiated | Monetize | Emerging markets | Team Player | End to end |
| Hardball | Back-end | Downsize | 30,000 foot view | No-Brainer |