| Moving/Going Forward | Streamline | Grow | Vertical Market | Total Quality [or] Quality Driven |
| Performance | Flexibility | Conversation | Technologies | Off-line |
| Data Driven | On The Same Page | BUZZWORD BINGO (free square) | New Economy | Pushback |
| One Stop Shop | Differentiation | Out Source | Off the Shelf | Communication |
| Best of Breed | Transformative | Phase | Ramp Up | Vision statement |
| Technologies | Go Live | Raising the Bar | Robust | Pushback |
| Viral | Strategy | Basically | Strategic | Knowledge Transfer |
| Best Practice | Knowledge Base | BUZZWORD BINGO (free square) | Deep dive | Advantage |
| Competitive | 30,000 foot view | Reverse Engineer | Up-Sell | B2B |
| Strategize | Innovation / Innovated | Targeted | Value | Prioritized |