| Fast Track | Reverse Engineer | Conversation | Ownership | Restructuring |
| New Economy | Traction | Big Picture | Real-Time | Application Service Provider (ASP) |
| Growth | Legacy | BUZZWORD BINGO (free square) | Customer Service | High-Level |
| Brand[ing] | That being said / Having said that | Paradigm | Open Source | Convergent |
| Wow Factor | Conversion | Functionality | Bottom up | Perspective |
| Retention | Fast Track | Integration | Reuse / Reusability | Heads up |
| Negotiated | Skill set(s) | Walk the Talk | Relevance | Emerging markets |
| Portfolio | Level Playing Field | BUZZWORD BINGO (free square) | Targeted | Content Management |
| Policy[ies] | Scale | Goal oriented | Buzz | Quick win |
| Customer Facing | On the back end | Proactive | User Friendly | Best of Breed |