| Etched in Stone | Profit[ability] | Top down | Monetize | Transformative |
| Downsize | Restructuring | Timeline(s) | Discovery | Critical Path / Issue |
| Benefit analysis | Intellectual Property | BUZZWORD BINGO (free square) | Eyeballs | Engage |
| Agnostic | Reinvigorate | Skill set(s) | Big Picture | Tasked |
| Backward Compatible | Reconfigure | Band-aid | Communication | Deliverable[s] |
| Growth | Streamline | Off-line | Phase | Action Item / Action It |
| Reach out | Viral | Customer Oriented | One Stop Shop | Bottom up |
| Ball Park | Timeline(s) | BUZZWORD BINGO (free square) | Flexibility | Buzz |
| No-Brainer | Impact[ful] | Front Lines | Marketing / Promotional Collateral | Pushback |
| Landing Page[s] | Engage | Challenge[s] | Drink the Kool-Aid | Downsize |