| E-tailers | Upside | Level Set | Goal[s] | Sustainable / Sustainability |
| Drink the Kool-Aid | First to market | Touch Base | At the end of the day | Knowledge Base |
| Out Source | Wow Factor | BUZZWORD BINGO (free square) | Reactivation | Profit[ability] |
| Gap Analysis | Scope | Business Opportunity | Discovery | One Stop Shop |
| Differentiation | Revenue | Personalization | Elephant in the room | Best of Breed |
| Core Competency / Core Competencies | Reinvent[ing] the wheel | Sales Driven | Non-Traditional Management | Elevator pitch |
| One Stop Shop | Due dilligence | Guidance | High-Level | Lead The Field / Occupy The Field |
| Run the Numbers | Red Flag | BUZZWORD BINGO (free square) | One to one | Off the Shelf |
| Vertical Market | In a Nutshell | Total Quality [or] Quality Driven | Reinvigorate | Objectives |
| Challenge[s] | Sustainable | Retention | Control Group | Braindump |