| Control Group | Deploy | Workshop | Revisit | Network[ing] |
| Eyeballs | Connectivity | E-business | Negotiated | Best of Breed |
| Reinvent[ing] the wheel | Challenge[s] | BUZZWORD BINGO (free square) | Portal | Band-aid |
| Critical Path / Issue | Level Set | Leverage | Ecosystem | Elevator pitch |
| Data Driven | Asset[s] | Aggregate | Total Cost of Ownership (TCO) | Run it up the flagpole |
| Reverse Engineer | Control Group | Service Oriented | Tailwind[s] | Reconfigure |
| Walk the Talk | Omnichannel / Cross Channel | Touch Base | Goal[s] | Network[ing] |
| Raising the Bar | Engage | BUZZWORD BINGO (free square) | Brain Storm / Mind Shower | One Stop Shop |
| Followup | Optimization | Aggregate | First to market | Level Playing Field |
| Deliverable[s] | Herding Cats | Road map | Performance | Conversation |