| Reuse / Reusability | Measurement | Profit[ability] | Initial Assessment | Touch Base |
| Discovery | Objectives | Search Engine Optimization | Drink the Kool-Aid | Touchpoints |
| Backward Compatible | Go Public | BUZZWORD BINGO (free square) | Patent | Re-engagement |
| Up-Sell | Seamless | Relevance | Customer Facing | Circle the wagons |
| Knowledge Transfer | No-Brainer | Elephant in the room | Think Outside the Box | Low-Hanging Fruit |
| Exposure | Workshop | Statement of Work (SOW) | Expectations | Back to the drawing board |
| Issues | Ownership | Dynamic | Agnostic | Go Public |
| Buzz | Circle Back | BUZZWORD BINGO (free square) | Out of the [Box | Loop] | Convergent |
| Revisit | Basically | Data Mining | Web 2.0 / 3.0 | One to one |
| Level Playing Field | Herding Cats | Benchmark | Grow | Cascade Graph |