| Lead The Field / Occupy The Field | Aggregate | Reinvigorate | Vision statement | Drink the Kool-Aid |
| Data Driven | Go to market | Metadata | Deadlines | Reactivation |
| Best of Breed | Acquisition | BUZZWORD BINGO (free square) | Revisit | Solution(s) |
| Touch Base | Center of Excellence | Functionality | Challenge[s] | Omnichannel / Cross Channel |
| Virtual / Virtualization | Deep dive | Bottom up | Convergent | Brain Storm / Mind Shower |
| Milestone | That being said / Having said that | Prototype | Deliverable[s] | Tailwind[s] |
| Customer Oriented | Market Window | Target Audience | Knowledge Base | Turnkey |
| Deploy | Policy[ies] | BUZZWORD BINGO (free square) | Mission Critical | Bottom up |
| Big Picture | Competitive | Top down | Strategize | Cutting Edge |
| Deadlines | Goal oriented | Heavy lifting | Run the Numbers | Grow |