| Omnichannel / Cross Channel | Win-win | Heavy lifting | Skill set(s) | Data Mining |
| Popup | Relevance | ETA | Demographic | Agnostic |
| Top Of The Game | Lean In | BUZZWORD BINGO (free square) | Experiences | On The Same Page |
| Critical Path / Issue | Milestone | Go to market | Return on Investment (ROI) | Up-Sell |
| Niche[s] | Total Cost of Ownership (TCO) | Robust | Web 2.0 / 3.0 | Monoply |
| User Friendly | Best Practice | Diversity | Dynamic | Pushback |
| Moving/Going Forward | Downsize | Braindump | E-commerce | Automated |
| Exposure | Game Plan | BUZZWORD BINGO (free square) | Focused | Issues |
| Bandwidth | Big Picture | Eyeballs | Lead The Field / Occupy The Field | Customer Centric |
| Search Engine Optimization | Profit[ability] | Buzz | Compelling | Level Playing Field |