| Proactive | Upside | Expectations | Search Engine Optimization | Legacy |
| Heads up | At the end of the day | Out Source | Strategic | Vision statement |
| Traction | Diversity | BUZZWORD BINGO (free square) | Prioritized | Think Outside the Box |
| Demographic | Asset[s] | Wow Factor | Total Cost of Ownership (TCO) | Real-Time |
| Omnichannel / Cross Channel | Promotion | Level Playing Field | Project | Initial Assessment |
| On Board | Brain Storm / Mind Shower | Drink the Kool-Aid | Burn rate | Demographic |
| Acquisition | Omnichannel / Cross Channel | Top Of The Game | Metrics | Herding Cats |
| Differentiation | Milestone | BUZZWORD BINGO (free square) | Focused | Objectives |
| Convergent | Statement of Work (SOW) | Measurement | Transformative | Reinvent[ing] the wheel |
| Customer Centric | Scope | Application Service Provider (ASP) | Double down | Growth |