| Wow Factor | No-Brainer | Differentiation | Strategy | Sales Driven |
| Challenge[s] | Data Mining | Bottom up | Front Lines | Dashboard |
| Etched in Stone | Portal | BUZZWORD BINGO (free square) | Red Flag | Streamline |
| Ecosystem | Burn rate | Top Of The Game | Service Oriented | Communication |
| Metadata | Acquisition | Opportunity | Level Set | Impact[ful] |
| Braindump | Revenue | Target Audience | Customer Oriented | Negotiated |
| Landing Page[s] | Upside | Off-line | Raising the Bar | Followup |
| Discovery | Advantage | BUZZWORD BINGO (free square) | Asset[s] | Tailwind[s] |
| Innovation / Innovated | Acquisition | Diversity | Big Picture | Goal[s] |
| Conversation | Business Opportunity | Facilitate | Targeted | Solution(s) |