| Deep dive | Brand[ing] | Offline | Restructuring | Targeted |
| Raising the Bar | E-tailers | Revenue | Retention | Reinvigorate |
| Downsize | Performance | BUZZWORD BINGO (free square) | Sticky-ness | Target Audience |
| Red Flag | Focused | Bottom up | Expectations | Elevator pitch |
| Big Picture | Run the Numbers | Drink the Kool-Aid | Milestone | Strategize |
| Flexibility | Performance | Network[ing] | Goal oriented | Vision statement |
| Scenario[s] | Value | Competitive | Aggregate | Heads up |
| Service Oriented | Bottom Line | BUZZWORD BINGO (free square) | Multitask[ing] | Experiences |
| Heavy lifting | Reconfigure | Goal[s] | Differentiation | Benchmark |
| On The Same Page | At the end of the day | Call to Action | E-tailers | Granular |