| Emerging markets | Lead The Field / Occupy The Field | Action Item / Action It | Monetize | Circle the wagons |
| Customer Service | Reach out | Time to Market | Double down | On The Same Page |
| Big Picture | Revenue | BUZZWORD BINGO (free square) | Acquisition | Circle Back |
| Bottom Line | Competitive | Technologies | Drop the Ball | Application Service Provider (ASP) |
| Out Source | Sticky-ness | On the back end | Transformative | Facilitate |
| Time to Market | Drop the Ball | Drill Down | ETA | Metrics |
| Non-Traditional Management | Vertical Market | Mind Share | Portfolio | Acquisition |
| Patent | Buzz | BUZZWORD BINGO (free square) | Challenge[s] | Customer Service |
| Business Plan | Dashboard | Granular | Level Playing Field | Re-engagement |
| Total Cost of Ownership (TCO) | Run the Numbers | Workshop | Brain Storm / Mind Shower | Performance |