| Capacity | Sales Driven | Functionality | Real-Time | Market Leader |
| Aggregate | Elephant in the room | Buzz | Legacy | Pushback |
| Portfolio | Acquisition | BUZZWORD BINGO (free square) | Braindump | Walk the Talk |
| Guidance | Tailwind[s] | Raising the Bar | Business Opportunity | Pipeline |
| First to market | Out of the [Box | Loop] | Popup | Automated | Customer Oriented |
| Search Engine Optimization | Phase | Buzz | Engage | Initial Assessment |
| In a Nutshell | Target Audience | Due dilligence | Guidance | Niche[s] |
| Off-line | Best Practice | BUZZWORD BINGO (free square) | Integration | Project |
| Re-engagement | Utilize | Perspective | Ecosystem | Offline |
| Revenue | Drop the Ball | Mind Share | Vision statement | Omnichannel / Cross Channel |