| Strategic | Content Management | Opportunity | Exposure | Ramp Up |
| Laser-focused | Service Oriented | Perspective | Timeline(s) | Popup |
| New Economy | Quick win | BUZZWORD BINGO (free square) | Demographic | Negotiated |
| Return on Investment (ROI) | Soup to nuts 24/7 | Traction | First to market | Touch Base |
| Connectivity | Initial Assessment | Restructuring | E-commerce | Leverage |
| Guidance | Dashboard | Top Of The Game | Agnostic | Negotiated |
| Landing Page[s] | On Board | Prioritized | Marketing / Promotional Collateral | Ramp Up |
| Customer Service | End to end | BUZZWORD BINGO (free square) | Experiences | Business Plan |
| Targeted | Market Window | Acquisition | Lean In | Timeline(s) |
| Popup | Call to Action | Automated | Web 2.0 / 3.0 | Benchmark |