| Think Outside the Box | Optimization | Differentiation | Secret sauce | Mind Share |
| Agenda | Pipeline | Promotion | Dashboard | Strategic |
| Business Opportunity | Cost | BUZZWORD BINGO (free square) | Benefit analysis | Content Management |
| Technologies | First to market | Cross Sell | Scope | Cascade Graph |
| Initial Assessment | Drill Down | Milestone | Go Live | Utilize |
| Soup to nuts 24/7 | Off Site Meeting | Team Player | Workflow | Patent |
| Time to Market | Heavy lifting | Demographic | Elephant in the room | Band-aid |
| Gap Analysis | Off the Shelf | BUZZWORD BINGO (free square) | Business Opportunity | Double down |
| A-B Testing | Sustainable | Reinvigorate | Metrics | Go Public |
| Pipeline | Profit[ability] | Conversion | Partner | Data Mining |