| Laser-focused | Call to Action | Resource[s] | Promotion | Brain Storm / Mind Shower |
| Best of Breed | Innovation / Innovated | Sales Driven | Metadata | Eyeballs |
| Phase | Landing Page[s] | BUZZWORD BINGO (free square) | Workflow | Cutting Edge |
| Impact[ful] | Cross Sell | Circle Back | Buzz | Transformative |
| Focused | Customer Oriented | Ecosystem | Sustainable / Sustainability | That being said / Having said that |
| Drill Down | Off the Shelf | Lean In | Content Management | Upside |
| Promotion | Control Group | Eyeballs | A-B Testing | Out Source |
| Value | Revenue | BUZZWORD BINGO (free square) | Hardball | Drink the Kool-Aid |
| Win-win | Asset[s] | Center of Excellence | Patent | Performance |
| Circle Back | Viral | Pushback | Milestone | Technologies |