| Critical Path / Issue | Reconfigure | Data Driven | Tailwind[s] | Deadlines |
| Relevance | Streamline | Low-Hanging Fruit | Patent | Circle the wagons |
| Dashboard | Customer Facing | BUZZWORD BINGO (free square) | Optimization | Policy[ies] |
| Brand[ing] | Timeline(s) | Raising the Bar | Capacity | Growth |
| Measurement | Double down | Utilize | Technologies | At the end of the day |
| Team Building | Restructuring | Big Picture | Wow Factor | Prioritized |
| Viral | Mission Critical | Cadence Call | Off-line | Lean In |
| Integration | Personalization | BUZZWORD BINGO (free square) | Robust | Reconfigure |
| Omnichannel / Cross Channel | Top Of The Game | Customer Facing | E-business | Focused |
| Grow | Empower[ment] | Application Service Provider (ASP) | Technologies | Vertical Market |