| Sustainable | Connectivity | Popup | Personalization | Out Source |
| Landing Page[s] | Communication | Deep dive | Facilitate | Market Leader |
| Green | Raising the Bar | BUZZWORD BINGO (free square) | Intellectual Property | Burn rate |
| Data Mining | Google Juice | Promotion | Secret sauce | Market Window |
| Capacity | Go Public | Metrics | Back to the drawing board | Segment |
| Drill Down | Cascade Graph | Real-Time | Content Management | Multitask[ing] |
| Reinvigorate | Phase | Think Outside the Box | Measurement | Conversion |
| Service Oriented | Connectivity | BUZZWORD BINGO (free square) | Portfolio | One Stop Shop |
| Prototype | Off-line | Guidance | Business Plan | Reuse / Reusability |
| Benefit analysis | Deploy | Sustainable | E-tailers | On the back end |