| Due dilligence | Perspective | 30,000 foot view | Green | Back-end |
| End to end | New Economy | Measurement | Prioritized | Connectivity |
| Mind Share | Utilize | BUZZWORD BINGO (free square) | Center of Excellence | Revisit |
| Restructuring | Go to market | Demographic | User Friendly | Critical Path / Issue |
| Workshop | Burn rate | Eyeballs | Process | Paradigm |
| Leverage | Grow | Back to the drawing board | Patent | Competitive |
| Go to market | Omnichannel / Cross Channel | Growth | Aggregate | Portal |
| Vertical Market | Pushback | BUZZWORD BINGO (free square) | E-business | Deadlines |
| Search Engine Optimization | Market Window | Viral | Scale | Facilitate |
| Top Of The Game | Reswizzle | Big Picture | Soup to nuts 24/7 | Low-Hanging Fruit |