| Top Of The Game | Omnichannel / Cross Channel | Cost | Business Plan | Touchpoints |
| Target Audience | Value | Followup | Collaborate / Collaboration | Wow Factor |
| Google Juice | Herding Cats | BUZZWORD BINGO (free square) | Asset[s] | Heads up |
| Prototype | Proactive | User Friendly | Granular | Business Opportunity |
| Flexibility | Bandwidth | Circle the wagons | Measurement | Road map |
| First to market | Statement of Work (SOW) | Empower[ment] | Agenda | Back to the drawing board |
| Leadership | Game Plan | Tasked | Walk the Talk | Personalization |
| Out Source | Cascade Graph | BUZZWORD BINGO (free square) | Deliverable[s] | Low-Hanging Fruit |
| Prototype | Braindump | Compelling | Off Site Meeting | Reconfigure |
| Focused | Popup | Tailwind[s] | Open Source | Streamline |