| Ball Park | Knowledge Transfer | Strategy | Portfolio | Customer Facing |
| Eyeballs | Connectivity | Call to Action | Performance | Team Building |
| Niche[s] | Core Competency / Core Competencies | BUZZWORD BINGO (free square) | Offline | E-tailers |
| Advantage | Targeted | Workflow | Mindset | Exposure |
| Deliverable[s] | Omnichannel / Cross Channel | On the back end | One Stop Shop | Measurement |
| Intellectual Property | Return on Investment (ROI) | Demographic | Up-Sell | Mind Share |
| Double down | Compelling | Re-engagement | Non-Traditional Management | Focused |
| Reverse Engineer | Target Audience | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Sustainable / Sustainability |
| Drop the Ball | Mindset | Growth | Deploy | Brain Storm / Mind Shower |
| Business Plan | Relevance | Critical Path / Issue | Back-end | Reuse / Reusability |