| Laser-focused | Client Focus[ed] | A-B Testing | Growth | Segment |
| Innovation / Innovated | E-business | Team Player | Transformative | Time to Market |
| Promotion | Differentiation | BUZZWORD BINGO (free square) | Virtual / Virtualization | Band-aid |
| Reswizzle | Integration | Workshop | Seamless | Impact[ful] |
| Lean In | Drink the Kool-Aid | End to end | Issues | Lead The Field / Occupy The Field |
| High-Level | Ownership | Heavy lifting | Competitive | On Board |
| Challenge[s] | Win-win | Gap Analysis | First to market | Opportunity |
| Customer Relationship Management (CRM) | Seamless | BUZZWORD BINGO (free square) | Open Source | Big Picture |
| No-Brainer | Basically | Issues | Reverse Engineer | Service Oriented |
| Drink the Kool-Aid | Soup to nuts 24/7 | Discovery | Diversity | Differentiation |