| Customer Facing | Personalization | Brand[ing] | Knowledge Transfer | Offline |
| 30,000 foot view | Google Juice | E-business | Run it up the flagpole | Deploy |
| Flexibility | Bandwidth | BUZZWORD BINGO (free square) | Diversity | Circle the wagons |
| Focused | User Friendly | Tailwind[s] | Etched in Stone | Tasked |
| Touch Base | Go Live | Agnostic | Big Picture | Center of Excellence |
| Challenge[s] | Advantage | Front Lines | Compelling | Deep dive |
| Team Player | B2B | Return on Investment (ROI) | Convergent | |
| Best of Breed | Project | BUZZWORD BINGO (free square) | Secret sauce | Milestone |
| Road map | Drop the Ball | Agenda | Emerging markets | Value |
| Lead The Field / Occupy The Field | Back-end | E-commerce | Circle Back | Center of Excellence |