| Process | Pushback | Asset[s] | Agenda | Deep dive |
| Low-Hanging Fruit | Followup | Off-line | Back to the drawing board | Walk the Talk |
| Reach out | First to market | BUZZWORD BINGO (free square) | Off Site Meeting | Goal[s] |
| Eyeballs | Tasked | Reinvent[ing] the wheel | Bottom Line | Promotion |
| Deadlines | Market Window | Sustainable | On the back end | Turnkey |
| Emerging markets | Customer Centric | Gap Analysis | Sticky-ness | Pushback |
| Downsize | Go to market | Segment | Focused | Benefit analysis |
| Metadata | Level Set | BUZZWORD BINGO (free square) | Reverse Engineer | Ball Park |
| Market Window | Reinvigorate | Objectives | Fast Track | Secret sauce |
| Cascade Graph | Non-Traditional Management | Drill Down | Perspective | Action Item / Action It |