| Upside | Walk the Talk | Asset[s] | In a Nutshell | Mindset |
| Gap Analysis | Initial Assessment | One to one | Secret sauce | Communication |
| Knowledge Base | Issues | BUZZWORD BINGO (free square) | Out of the [Box | Loop] | Transformative |
| Reconfigure | Heavy lifting | Best Practice | Non-Traditional Management | Vertical Market |
| A-B Testing | At the end of the day | Guidance | Top Of The Game | Google Juice |
| One to one | Goal[s] | Business Opportunity | Challenge[s] | Control Group |
| Sustainable | Empower[ment] | Growth | Performance | Reuse / Reusability |
| Metrics | Strategic | BUZZWORD BINGO (free square) | E-business | Retention |
| Wow Factor | Lean In | Integration | Bottom up | Promotion |
| Guidance | Ecosystem | Market Window | Action Item / Action It | In a Nutshell |