| Agnostic | Legacy | Content Management | Proactive | Drink the Kool-Aid |
| Level Set | E-business | Process | Red Flag | Strategic |
| Landing Page[s] | Guidance | BUZZWORD BINGO (free square) | Elevator pitch | Strategy |
| Compelling | Ball Park | Lead The Field / Occupy The Field | Measurement | Granular |
| Skill set(s) | Customer Centric | Expectations | Scope | Dashboard |
| Total Cost of Ownership (TCO) | Off the Shelf | Value | Segment | Customer Service |
| Empower[ment] | Customer Oriented | Reverse Engineer | Demographic | Success |
| Offline | Win-win | BUZZWORD BINGO (free square) | Turnkey | Streamline |
| Functionality | Web 2.0 / 3.0 | Discovery | Real-Time | Sticky-ness |
| Utilize | Compelling | Scope | Agnostic | Scale |