| Deploy | Tailwind[s] | Secret sauce | Think Outside the Box | Gap Analysis |
| Market Leader | Mind Share | Lead The Field / Occupy The Field | Reverse Engineer | Front Lines |
| Application Service Provider (ASP) | Discovery | BUZZWORD BINGO (free square) | Bottom Line | Brain Storm / Mind Shower |
| Value | Off Site Meeting | Big Picture | Data Driven | High-Level |
| Scenario[s] | Green | Pipeline | Revenue | Patent |
| Off-line | Promotion | Critical Path / Issue | On The Same Page | Virtual / Virtualization |
| Action Item / Action It | Cutting Edge | Deliverable[s] | Monetize | Relevance |
| Go Live | Discovery | BUZZWORD BINGO (free square) | Goal oriented | Capacity |
| Customer Oriented | Target Audience | Mind Share | Workflow | Conversation |
| B2B | Transformative | Perspective | Metadata | Impact[ful] |