| Market Leader | Best of Breed | Differentiation | Herding Cats | Critical Path / Issue |
| On the back end | Application Service Provider (ASP) | Top Of The Game | Go to market | Brand[ing] |
| In a Nutshell | Tailwind[s] | BUZZWORD BINGO (free square) | Business Plan | Benefit analysis |
| Touchpoints | Double down | Market Window | Raising the Bar | Utilize |
| Heads up | Real-Time | Game Plan | Robust | Convergent |
| Fault Tolerant | Strategy | Monoply | First to market | Solution(s) |
| Pushback | E-business | Tailwind[s] | Reinvigorate | Granular |
| Go Public | Up to speed | BUZZWORD BINGO (free square) | Customer Facing | Reach out |
| Reuse / Reusability | Basically | Reinvent[ing] the wheel | Reswizzle | Google Juice |
| Think Outside the Box | Laser-focused | Key Factor / Words | Innovation / Innovated | Lead The Field / Occupy The Field |