| Niche[s] | Level Set | Walk the Talk | Goal[s] | Grow |
| Buzz | Empower[ment] | Lean In | Asset[s] | Strategy |
| Reinvent[ing] the wheel | Go to market | BUZZWORD BINGO (free square) | Demographic | Call to Action |
| Braindump | Back to the drawing board | Project | Solution(s) | Open Source |
| Circle the wagons | Reach out | Advantage | Content Management | Cutting Edge |
| Flexibility | Process | Solution(s) | Secret sauce | Engage |
| Web 2.0 / 3.0 | Best of Breed | Data Mining | Reconfigure | Expectations |
| Measurement | Business Opportunity | BUZZWORD BINGO (free square) | Diversity | Deliverable[s] |
| User Friendly | ETA | Focused | Omnichannel / Cross Channel | Go to market |
| Customer Facing | Optimization | Dynamic | One Stop Shop | Ecosystem |