| ETA | Knowledge Base | Vision statement | Front Lines | Intellectual Property |
| Milestone | Cutting Edge | Mission Critical | Competitive | Demographic |
| Call to Action | Circle the wagons | BUZZWORD BINGO (free square) | Personalization | Out Source |
| Tasked | E-tailers | Data Driven | Burn rate | Automated |
| Gap Analysis | Double down | Cost | Mind Share | First to market |
| That being said / Having said that | Deadlines | Transformative | Tasked | User Friendly |
| Time to Market | Revenue | Strategic | Market Window | Targeted |
| Service Oriented | Ecosystem | BUZZWORD BINGO (free square) | First to market | Differentiation |
| Project | Customer Service | Brand[ing] | Turnkey | Cross Sell |
| Google Juice | Prototype | Reinvent[ing] the wheel | Braindump | Marketing / Promotional Collateral |