| Service Oriented | Sales Driven | Flexibility | Return on Investment (ROI) | Diversity |
| Objectives | Elephant in the room | Cross Sell | Perspective | Lead The Field / Occupy The Field |
| Run the Numbers | Prioritized | BUZZWORD BINGO (free square) | Portal | Ecosystem |
| Partner | Profit[ability] | Facilitate | Growth | Walk the Talk |
| Mission Critical | Data Driven | On the back end | Eyeballs | Brand[ing] |
| First to market | Strategy | Go Public | Transformative | Due dilligence |
| On Board | Retention | Technologies | Target Audience | Time to Market |
| Portfolio | No-Brainer | BUZZWORD BINGO (free square) | Diversity | Level Playing Field |
| New Economy | Impact[ful] | Phase | Walk the Talk | Asset[s] |
| Process | Connectivity | Prototype | Quick win | Win-win |