| Touchpoints | Deadlines | Gap Analysis | Google Juice | Scale |
| Performance | Time to Market | Off-line | Sustainable / Sustainability | Portal |
| Drop the Ball | Measurement | BUZZWORD BINGO (free square) | Game Plan | Functionality |
| In a Nutshell | Collaborate / Collaboration | Drink the Kool-Aid | Cascade Graph | Win-win |
| Perspective | Transformative | Double down | End to end | Critical Path / Issue |
| Go Live | Communication | Mindset | Network[ing] | Flexibility |
| Heavy lifting | Downsize | Ball Park | Secret sauce | Workflow |
| Functionality | That being said / Having said that | BUZZWORD BINGO (free square) | Profit[ability] | Automated |
| Reactivation | Basically | Challenge[s] | Band-aid | Gap Analysis |
| Target Audience | Strategy | Measurement | Offline | Red Flag |