| Dashboard | Metrics | Best Practice | Center of Excellence | Challenge[s] |
| Engage | Traction | Portfolio | Deadlines | Guidance |
| E-tailers | Niche[s] | BUZZWORD BINGO (free square) | Functionality | Time to Market |
| Best of Breed | Communication | Reinvigorate | Personalization | Experiences |
| B2B | Conversation | Skill set(s) | Empower[ment] | Compelling |
| Popup | Performance | Innovation / Innovated | Experiences | Heavy lifting |
| Brand[ing] | Sticky-ness | Ramp Up | Partner | Open Source |
| Compelling | Due dilligence | BUZZWORD BINGO (free square) | Value | Agnostic |
| Benefit analysis | Bandwidth | Reactivation | Level Set | Capacity |
| Promotion | Automated | Etched in Stone | Resource[s] | Goal oriented |