| Focused | Differentiation | Target Audience | Guidance | Niche[s] |
| Level Playing Field | End to end | Go Public | Conversation | Walk the Talk |
| Bottom up | On the back end | BUZZWORD BINGO (free square) | Innovation / Innovated | Due dilligence |
| Critical Path / Issue | Braindump | Promotion | Customer Relationship Management (CRM) | Omnichannel / Cross Channel |
| B2B | Best Practice | Out Source | Issues | Negotiated |
| Guidance | Success | Braindump | Key Factor / Words | Reinvigorate |
| Cross Sell | Omnichannel / Cross Channel | On The Same Page | Competitive | Customer Service |
| Patent | Streamline | BUZZWORD BINGO (free square) | Differentiation | Circle Back |
| Bottom Line | Herding Cats | Double down | Optimization | Time to Market |
| Sticky-ness | Portal | B2B | Restructuring | Go Live |