| E-business | Customer Facing | Revenue | Communication | Reswizzle |
| Customer Centric | Off-line | Google Juice | Portal | Quick win |
| Total Cost of Ownership (TCO) | Emerging markets | BUZZWORD BINGO (free square) | Off Site Meeting | Critical Path / Issue |
| Soup to nuts 24/7 | Best of Breed | Eyeballs | Team Building | Buzz |
| Statement of Work (SOW) | Drink the Kool-Aid | Capacity | Application Service Provider (ASP) | Cascade Graph |
| Soup to nuts 24/7 | Monoply | Streamline | Off Site Meeting | Touch Base |
| Viral | Grow | Aggregate | Business Opportunity | Acquisition |
| Game Plan | Strategy | BUZZWORD BINGO (free square) | Objectives | Workshop |
| Statement of Work (SOW) | Target Audience | High-Level | Multitask[ing] | Customer Relationship Management (CRM) |
| Segment | Top down | Solution(s) | Run it up the flagpole | Network[ing] |