| Team Building | Guidance | Drop the Ball | Heavy lifting | Call to Action |
| Soup to nuts 24/7 | Niche[s] | Portfolio | Open Source | Facilitate |
| Data Driven | Center of Excellence | BUZZWORD BINGO (free square) | Targeted | Best of Breed |
| Empower[ment] | Web 2.0 / 3.0 | On Board | Issues | Dynamic |
| Followup | Wow Factor | Policy[ies] | Solution(s) | Upside |
| Cascade Graph | Circle the wagons | Open Source | Content Management | Total Cost of Ownership (TCO) |
| Marketing / Promotional Collateral | Communication | Personalization | E-tailers | Reinvent[ing] the wheel |
| Strategize | Issues | BUZZWORD BINGO (free square) | Deliverable[s] | Phase |
| Metadata | Solution(s) | Restructuring | Buzz | Elevator pitch |
| Business Plan | In a Nutshell | Bandwidth | Best Practice | Drill Down |