| Business Plan | Acquisition | Project | Quick win | Deploy |
| Leadership | Google Juice | Metrics | Customer Service | Challenge[s] |
| Time to Market | Top down | BUZZWORD BINGO (free square) | Cost | Fault Tolerant |
| Communication | Reactivation | Elephant in the room | Convergent | Lead The Field / Occupy The Field |
| Phase | Best of Breed | Back-end | Run it up the flagpole | Soup to nuts 24/7 |
| Agnostic | Buzz | Level Playing Field | Landing Page[s] | Compelling |
| Reinvigorate | Top down | On Board | Workshop | Gap Analysis |
| Non-Traditional Management | Functionality | BUZZWORD BINGO (free square) | Double down | Focused |
| Synergy / Synergies | Automated | Monoply | Restructuring | Low-Hanging Fruit |
| Flexibility | Segment | E-tailers | Critical Path / Issue | Scenario[s] |