| Integration | 30,000 foot view | Emerging markets | Heads up | Leverage |
| Mind Share | Return on Investment (ROI) | Off-line | ETA | Think Outside the Box |
| Focused | Mindset | BUZZWORD BINGO (free square) | Automated | E-business |
| Deploy | Etched in Stone | Empower[ment] | Revisit | End to end |
| Brand[ing] | Circle Back | Walk the Talk | Service Oriented | Pushback |
| Technologies | Back to the drawing board | Performance | Intellectual Property | Process |
| Virtual / Virtualization | Guidance | Competitive | Out of the [Box | Loop] | Segment |
| Measurement | Off-line | BUZZWORD BINGO (free square) | Reinvent[ing] the wheel | Buzz |
| User Friendly | Pipeline | Walk the Talk | Benefit analysis | Go Public |
| A-B Testing | Ball Park | Portfolio | Statement of Work (SOW) | Ramp Up |