| E-tailers | Fault Tolerant | Low-Hanging Fruit | Heads up | Core Competency / Core Competencies |
| Sustainable / Sustainability | Growth | Team Building | Competitive | Double down |
| Acquisition | Network[ing] | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Skill set(s) |
| Functionality | That being said / Having said that | Game Plan | Asset[s] | Reactivation |
| Bandwidth | Utilize | Optimization | Big Picture | Targeted |
| Monoply | Communication | Lead The Field / Occupy The Field | Soup to nuts 24/7 | 30,000 foot view |
| One Stop Shop | Go Public | Network[ing] | Raising the Bar | Challenge[s] |
| Market Window | Conversion | BUZZWORD BINGO (free square) | Scope | Big Picture |
| Buzz | Touchpoints | Data Mining | E-business | Engage |
| Resource[s] | Initial Assessment | Tailwind[s] | Knowledge Transfer | Streamline |