| Segment | Data Driven | Best of Breed | Benefit analysis | Revisit |
| Bottom up | Service Oriented | Red Flag | Portal | Burn rate |
| Vision statement | In a Nutshell | BUZZWORD BINGO (free square) | Heads up | Level Set |
| Collaborate / Collaboration | Target Audience | Reach out | Re-engagement | Conversion |
| Measurement | Go to market | Circle the wagons | Objectives | Partner |
| Synergy / Synergies | Basically | In a Nutshell | Reswizzle | Front Lines |
| Personalization | Go Live | Perspective | Circle Back | Road map |
| Low-Hanging Fruit | Patent | BUZZWORD BINGO (free square) | Followup | Cadence Call |
| Intellectual Property | Prototype | Run the Numbers | Level Playing Field | Up-Sell |
| Reconfigure | Reverse Engineer | Upside | Experiences | Double down |