| Convergent | Backward Compatible | Cost | Expectations | Red Flag |
| Braindump | Go Public | Search Engine Optimization | Optimization | Total Cost of Ownership (TCO) |
| Traction | Scenario[s] | BUZZWORD BINGO (free square) | Promotion | Opportunity |
| Off Site Meeting | Road map | Drop the Ball | Reuse / Reusability | Data Driven |
| Sales Driven | Call to Action | Wow Factor | Moving/Going Forward | Emerging markets |
| Search Engine Optimization | Braindump | Statement of Work (SOW) | Ownership | Personalization |
| Drink the Kool-Aid | Leadership | Think Outside the Box | Target Audience | Landing Page[s] |
| Downsize | Deadlines | BUZZWORD BINGO (free square) | Pushback | Strategic |
| Ecosystem | Advantage | Walk the Talk | Followup | Resource[s] |
| Scenario[s] | Promotion | Measurement | Business Plan | High-Level |