| Ball Park | Web 2.0 / 3.0 | Guidance | Acquisition | A-B Testing |
| Call to Action | Connectivity | Drink the Kool-Aid | Leadership | That being said / Having said that |
| Eyeballs | Patent | BUZZWORD BINGO (free square) | Relevance | Elevator pitch |
| Ownership | Out Source | Non-Traditional Management | Reswizzle | Sales Driven |
| Deploy | Vertical Market | Landing Page[s] | Milestone | Resource[s] |
| Upside | Open Source | Business Plan | Benchmark | Brain Storm / Mind Shower |
| One to one | Reach out | Reverse Engineer | On Board | Bandwidth |
| ETA | Customer Facing | BUZZWORD BINGO (free square) | Popup | Go Public |
| Dashboard | Lead The Field / Occupy The Field | Agnostic | Heavy lifting | Drop the Ball |
| Differentiation | Circle the wagons | Impact[ful] | Measurement | Bottom Line |