| Cadence Call | Opportunity | Hardball | Offline | Deliverable[s] |
| Vision statement | Secret sauce | Dashboard | Critical Path / Issue | Streamline |
| High-Level | Core Competency / Core Competencies | BUZZWORD BINGO (free square) | Go to market | One Stop Shop |
| Initial Assessment | Data Driven | Convergent | Landing Page[s] | Bottom up |
| Monoply | Collaborate / Collaboration | Time to Market | Raising the Bar | Viral |
| Retention | Secret sauce | Search Engine Optimization | Utilize | Reconfigure |
| Offline | Initial Assessment | Off-line | Emerging markets | Connectivity |
| Leverage | ETA | BUZZWORD BINGO (free square) | Cross Sell | Bottom Line |
| Functionality | Think Outside the Box | Front Lines | Workshop | Business Plan |
| End to end | Re-engagement | Strategy | Resource[s] | Web 2.0 / 3.0 |