| Band-aid | Acquisition | Virtual / Virtualization | Customer Oriented | Drill Down |
| Business Plan | Top down | Client Focus[ed] | Differentiation | Competitive |
| Granular | Content Management | BUZZWORD BINGO (free square) | Ownership | Utilize |
| Functionality | Laser-focused | Optimization | Real-Time | |
| Level Set | Scenario[s] | Basically | Sustainable | Touch Base |
| Portfolio | Double down | Lean In | Portal | Touch Base |
| Agnostic | Data Mining | Transformative | Deploy | Go Public |
| One to one | Revisit | BUZZWORD BINGO (free square) | Google Juice | Compelling |
| Team Player | Virtual / Virtualization | Content Management | Seamless | Application Service Provider (ASP) |
| Data Driven | High-Level | Re-engagement | On Board | Pushback |