| Value | Go Public | Solution(s) | Control Group | Level Playing Field |
| Milestone | Fault Tolerant | Non-Traditional Management | Client Focus[ed] | Best Practice |
| Initial Assessment | Agnostic | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Cascade Graph |
| In a Nutshell | Exposure | Eyeballs | Elephant in the room | Scenario[s] |
| Differentiation | Lean In | Landing Page[s] | Intellectual Property | Red Flag |
| Optimization | Content Management | Engage | No-Brainer | Diversity |
| Expectations | Top down | Game Plan | Front Lines | Heads up |
| Cost | One to one | BUZZWORD BINGO (free square) | Followup | Legacy |
| Issues | First to market | Reach out | ETA | Metrics |
| Portfolio | Retention | Streamline | Brand[ing] | Customer Oriented |