| Viral | Metrics | Key Factor / Words | Out Source | On Board |
| One to one | Mind Share | Milestone | Center of Excellence | Phase |
| Sustainable / Sustainability | Expectations | BUZZWORD BINGO (free square) | Sticky-ness | Band-aid |
| Double down | Innovation / Innovated | E-business | Etched in Stone | Critical Path / Issue |
| Guidance | Multitask[ing] | Network[ing] | Herding Cats | Objectives |
| Dynamic | Laser-focused | Guidance | Exposure | At the end of the day |
| Niche[s] | Resource[s] | Expectations | Deploy | Benchmark |
| Sustainable | First to market | BUZZWORD BINGO (free square) | Red Flag | Measurement |
| Conversation | Objectives | Negotiated | Re-engagement | Return on Investment (ROI) |
| Elevator pitch | Back to the drawing board | Cadence Call | Non-Traditional Management | Utilize |