| Core Competency / Core Competencies | Brand[ing] | Real-Time | First to market | Deep dive |
| Sticky-ness | Scope | Functionality | Drink the Kool-Aid | Omnichannel / Cross Channel |
| Turnkey | Heads up | BUZZWORD BINGO (free square) | Initial Assessment | Utilize |
| Bottom Line | Connectivity | No-Brainer | Value | Milestone |
| Eyeballs | Granular | Business Plan | Secret sauce | Gap Analysis |
| Expectations | Portfolio | Diversity | Revisit | Traction |
| Double down | Vertical Market | Web 2.0 / 3.0 | Game Plan | Low-Hanging Fruit |
| Cascade Graph | Deliverable[s] | BUZZWORD BINGO (free square) | Reactivation | Drill Down |
| At the end of the day | Timeline(s) | Deep dive | Measurement | Advantage |
| Goal oriented | Level Set | Cutting Edge | Market Window | Top Of The Game |