| Paradigm | Performance | Basically | Drink the Kool-Aid | Personalization |
| Total Cost of Ownership (TCO) | Herding Cats | Level Playing Field | Transformative | Green |
| Optimization | Intellectual Property | BUZZWORD BINGO (free square) | Top down | Return on Investment (ROI) |
| User Friendly | Customer Relationship Management (CRM) | First to market | Burn rate | Focused |
| Customer Facing | Deploy | Red Flag | Sales Driven | On the back end |
| Optimization | Application Service Provider (ASP) | Off the Shelf | Double down | Cutting Edge |
| Paradigm | Monetize | Statement of Work (SOW) | Agenda | Data Mining |
| Run it up the flagpole | Competitive | BUZZWORD BINGO (free square) | Knowledge Base | On Board |
| Performance | Lean In | Engage | Conversion | Granular |
| Total Quality [or] Quality Driven | Emerging markets | Mission Critical | Dashboard | Band-aid |