| Low-Hanging Fruit | Up-Sell | Automated | Measurement | Herding Cats |
| Raising the Bar | Followup | Landing Page[s] | Offline | Gap Analysis |
| One Stop Shop | Front Lines | BUZZWORD BINGO (free square) | Basically | Due dilligence |
| Search Engine Optimization | Scope | Collaborate / Collaboration | Return on Investment (ROI) | Success |
| Optimization | Market Leader | Conversion | Wow Factor | Bottom Line |
| Brain Storm / Mind Shower | Policy[ies] | Green | Flexibility | Mission Critical |
| Traction | Best Practice | Phase | Backward Compatible | Portal |
| Front Lines | Reuse / Reusability | BUZZWORD BINGO (free square) | Relevance | Back-end |
| Perspective | In a Nutshell | Raising the Bar | Followup | Client Focus[ed] |
| Objectives | Deploy | Mind Share | Agnostic | Capacity |