| Agnostic | Landing Page[s] | Deliverable[s] | Proactive | Heads up |
| Upside | Up to speed | Level Set | Lead The Field / Occupy The Field | First to market |
| Target Audience | Experiences | BUZZWORD BINGO (free square) | Search Engine Optimization | Fast Track |
| Profit[ability] | Restructuring | Business Plan | Automated | Due dilligence |
| Back to the drawing board | No-Brainer | User Friendly | Relevance | Green |
| E-business | Acquisition | Vision statement | Cost | Team Player |
| Agnostic | ETA | Metrics | Etched in Stone | |
| Vertical Market | Expectations | BUZZWORD BINGO (free square) | Service Oriented | Re-engagement |
| Policy[ies] | Drink the Kool-Aid | Conversion | Exposure | Synergy / Synergies |
| Touch Base | Omnichannel / Cross Channel | Knowledge Base | Best of Breed | Measurement |