| Virtual / Virtualization | First to market | Reuse / Reusability | Run the Numbers | Negotiated |
| Convergent | Best of Breed | Think Outside the Box | Benchmark | A-B Testing |
| Double down | Capacity | BUZZWORD BINGO (free square) | Key Factor / Words | Market Leader |
| Drop the Ball | Customer Relationship Management (CRM) | Walk the Talk | Asset[s] | Touch Base |
| Customer Service | Customer Oriented | Profit[ability] | Web 2.0 / 3.0 | Utilize |
| Omnichannel / Cross Channel | Agenda | Ecosystem | Scope | |
| Customer Facing | Cutting Edge | Touchpoints | Deadlines | Synergy / Synergies |
| Optimization | Legacy | BUZZWORD BINGO (free square) | Cost | Sustainable / Sustainability |
| Conversion | E-tailers | Core Competency / Core Competencies | Aggregate | Sales Driven |
| Burn rate | Policy[ies] | Circle the wagons | Team Player | Fast Track |