| Ramp Up | Competitive | Think Outside the Box | Issues | Client Focus[ed] |
| Gap Analysis | Challenge[s] | Go to market | Policy[ies] | Restructuring |
| Demographic | Time to Market | BUZZWORD BINGO (free square) | Market Leader | Value |
| Data Driven | Conversion | Buzz | Knowledge Transfer | Road map |
| Reach out | E-tailers | Pipeline | Customer Facing | Convergent |
| Fault Tolerant | Transformative | Run the Numbers | Front Lines | Scenario[s] |
| Dynamic | Center of Excellence | Strategic | Acquisition | Conversation |
| Differentiation | Data Driven | BUZZWORD BINGO (free square) | Expectations | Reactivation |
| Competitive | Perspective | Ownership | Laser-focused | Best of Breed |
| Double down | Turnkey | Connectivity | Brand[ing] | No-Brainer |