| Service Oriented | E-tailers | Real-Time | Personalization | Monetize |
| Acquisition | Think Outside the Box | Double down | Downsize | Buzz |
| Portal | Cost | BUZZWORD BINGO (free square) | Asset[s] | Impact[ful] |
| Walk the Talk | New Economy | Drop the Ball | First to market | Workshop |
| Turnkey | Communication | At the end of the day | Call to Action | Off-line |
| Red Flag | Process | Re-engagement | Backward Compatible | Advantage |
| Target Audience | One Stop Shop | Reswizzle | Game Plan | Promotion |
| Ownership | Legacy | BUZZWORD BINGO (free square) | Double down | Multitask[ing] |
| Acquisition | Front Lines | Reverse Engineer | Scenario[s] | Flexibility |
| Success | Milestone | Perspective | Knowledge Base | Virtual / Virtualization |