| Perspective | Customer Facing | Connectivity | Growth | Total Quality [or] Quality Driven |
| Customer Relationship Management (CRM) | Ownership | Sales Driven | Road map | Leadership |
| Go Live | Heads up | BUZZWORD BINGO (free square) | Low-Hanging Fruit | Bandwidth |
| Retention | Acquisition | Innovation / Innovated | Goal oriented | On The Same Page |
| Moving/Going Forward | Dashboard | Initial Assessment | Patent | A-B Testing |
| Popup | Best of Breed | Multitask[ing] | Vision statement | Knowledge Transfer |
| Statement of Work (SOW) | Quick win | Objectives | E-business | Utilize |
| Gap Analysis | Laser-focused | BUZZWORD BINGO (free square) | Customer Oriented | Scale |
| Diversity | Vertical Market | Win-win | Revisit | Prototype |
| Business Opportunity | Application Service Provider (ASP) | Resource[s] | Asset[s] | Patent |