| Experiences | Timeline(s) | That being said / Having said that | Asset[s] | Hardball |
| Action Item / Action It | Seamless | Ecosystem | Eyeballs | Service Oriented |
| Utilize | Intellectual Property | BUZZWORD BINGO (free square) | Metrics | Strategize |
| Virtual / Virtualization | Prototype | Profit[ability] | Ownership | Scope |
| Retention | Benefit analysis | Connectivity | Pushback | Relevance |
| New Economy | Web 2.0 / 3.0 | A-B Testing | Popup | One to one |
| Automated | Cutting Edge | Portal | Innovation / Innovated | Client Focus[ed] |
| Upside | Win-win | BUZZWORD BINGO (free square) | Brand[ing] | Aggregate |
| Customer Service | Proactive | Perspective | Success | Scale |
| On the back end | Circle the wagons | Band-aid | Bottom up | Elevator pitch |