| Mind Share | Back-end | Data Mining | ETA | Content Management |
| Reinvent[ing] the wheel | Vertical Market | Fast Track | Drink the Kool-Aid | Circle the wagons |
| Top down | Functionality | BUZZWORD BINGO (free square) | Knowledge Transfer | Drill Down |
| One Stop Shop | Elevator pitch | Phase | Landing Page[s] | Re-engagement |
| Facilitate | Front Lines | Followup | Eyeballs | Omnichannel / Cross Channel |
| Milestone | Engage | E-business | Elevator pitch | Dashboard |
| Wow Factor | Solution(s) | Bandwidth | Viral | Ecosystem |
| Connectivity | Sustainable / Sustainability | BUZZWORD BINGO (free square) | Prototype | Customer Oriented |
| Brand[ing] | Resource[s] | Reinvent[ing] the wheel | Acquisition | E-tailers |
| On Board | Control Group | Reinvigorate | Monetize | Target Audience |