| Scope | Strategy | Google Juice | Drink the Kool-Aid | Seamless |
| Granular | Relevance | Personalization | Facilitate | Goal[s] |
| Transformative | Reverse Engineer | BUZZWORD BINGO (free square) | Scenario[s] | Low-Hanging Fruit |
| Market Window | Band-aid | Laser-focused | Off Site Meeting | Buzz |
| Client Focus[ed] | Raising the Bar | Monetize | Heads up | Circle the wagons |
| Top Of The Game | Bottom up | Revisit | Lead The Field / Occupy The Field | Run it up the flagpole |
| Double down | Issues | Basically | New Economy | Hardball |
| Business Opportunity | Conversion | BUZZWORD BINGO (free square) | Secret sauce | Think Outside the Box |
| Band-aid | Growth | Reswizzle | Braindump | Back to the drawing board |
| Success | Goal oriented | Run the Numbers | Benefit analysis | Dashboard |