| Omnichannel / Cross Channel | Band-aid | Sales Driven | Knowledge Base | Perspective |
| Exposure | Business Plan | Total Quality [or] Quality Driven | Traction | Scenario[s] |
| Agenda | Mission Critical | BUZZWORD BINGO (free square) | Touchpoints | Circle the wagons |
| Backward Compatible | Drop the Ball | Experiences | Web 2.0 / 3.0 | Partner |
| Viral | Laser-focused | Acquisition | Automated | Team Building |
| That being said / Having said that | Connectivity | Brain Storm / Mind Shower | Agenda | Asset[s] |
| Virtual / Virtualization | Measurement | Paradigm | Return on Investment (ROI) | Traction |
| Scenario[s] | Win-win | BUZZWORD BINGO (free square) | Application Service Provider (ASP) | |
| Policy[ies] | Automated | Mission Critical | Landing Page[s] | Web 2.0 / 3.0 |
| Tasked | Growth | Negotiated | Brand[ing] | Etched in Stone |