| Reactivation | Aggregate | Up-Sell | Strategy | Robust |
| Granular | Value | Off-line | Open Source | Advantage |
| Ball Park | Data Mining | BUZZWORD BINGO (free square) | Growth | Monetize |
| Statement of Work (SOW) | Real-Time | Up to speed | Bandwidth | Business Plan |
| Deliverable[s] | Green | Lean In | Discovery | Touchpoints |
| Reswizzle | B2B | Policy[ies] | 30,000 foot view | Google Juice |
| Workflow | Buzz | Sustainable / Sustainability | Core Competency / Core Competencies | Ownership |
| Control Group | Dashboard | BUZZWORD BINGO (free square) | Sticky-ness | Tasked |
| Drill Down | Dynamic | Targeted | Monetize | Re-engagement |
| Action Item / Action It | On Board | On the back end | Customer Service | Compelling |