| Elevator pitch | Target Audience | Deploy | Search Engine Optimization | Advantage |
| Key Factor / Words | Google Juice | Return on Investment (ROI) | Flexibility | Wow Factor |
| Due dilligence | Intellectual Property | BUZZWORD BINGO (free square) | E-tailers | Fast Track |
| Team Building | Metrics | Center of Excellence | Skill set(s) | Customer Facing |
| Reuse / Reusability | Segment | Market Window | Negotiated | On The Same Page |
| Green | Strategic | Connectivity | Initial Assessment | Emerging markets |
| Communication | High-Level | Pushback | Go to market | Grow |
| Core Competency / Core Competencies | Big Picture | BUZZWORD BINGO (free square) | Bottom Line | Viral |
| ETA | Bottom up | Profit[ability] | On the back end | Road map |
| Brand[ing] | Double down | Best of Breed | Promotion | Prioritized |