| Targeted | Real-Time | Data Driven | Buzz | Brand[ing] |
| Mind Share | Deep dive | E-business | Deploy | Granular |
| Run the Numbers | Workflow | BUZZWORD BINGO (free square) | Functionality | Time to Market |
| Demographic | Business Opportunity | Aggregate | Empower[ment] | Eyeballs |
| Profit[ability] | Business Plan | Touch Base | Policy[ies] | Center of Excellence |
| Growth | Integration | Raising the Bar | Project | Reverse Engineer |
| Brain Storm / Mind Shower | Basically | Cutting Edge | That being said / Having said that | Total Cost of Ownership (TCO) |
| Success | Leverage | BUZZWORD BINGO (free square) | Out Source | Cascade Graph |
| Multitask[ing] | On Board | Fault Tolerant | Guidance | E-tailers |
| Braindump | Strategy | Expectations | Promotion | Measurement |