| Discovery | Touch Base | Conversion | Mission Critical | Vision statement |
| E-commerce | Basically | Search Engine Optimization | Aggregate | Customer Centric |
| Heavy lifting | Ownership | BUZZWORD BINGO (free square) | Benchmark | Leverage |
| Return on Investment (ROI) | Ball Park | E-tailers | Ecosystem | Herding Cats |
| Back-end | Sales Driven | Tasked | Lead The Field / Occupy The Field | Double down |
| Action Item / Action It | Acquisition | Mindset | Soup to nuts 24/7 | A-B Testing |
| Innovation / Innovated | Virtual / Virtualization | Diversity | Cadence Call | Restructuring |
| Ownership | Optimization | BUZZWORD BINGO (free square) | Resource[s] | Impact[ful] |
| Bottom up | Sustainable | Reconfigure | ETA | Open Source |
| Big Picture | Leverage | Green | Target Audience | Reinvent[ing] the wheel |