| Touchpoints | Policy[ies] | Brain Storm / Mind Shower | Off-line | Profit[ability] |
| Deadlines | Circle the wagons | Issues | Market Leader | Application Service Provider (ASP) |
| Objectives | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | On The Same Page | Level Playing Field |
| Demographic | Dashboard | Level Set | Heads up | Secret sauce |
| Ecosystem | Re-engagement | Promotion | Pushback | Project |
| Prioritized | That being said / Having said that | Top Of The Game | Game Plan | Customer Facing |
| Capacity | Turnkey | Etched in Stone | Statement of Work (SOW) | Mindset |
| Moving/Going Forward | Team Building | BUZZWORD BINGO (free square) | Viral | Vision statement |
| Data Mining | Policy[ies] | Popup | Transformative | Synergy / Synergies |
| Leverage | Total Cost of Ownership (TCO) | Diversity | Up-Sell | Reuse / Reusability |