| Multitask[ing] | Pipeline | Core Competency / Core Competencies | Ownership | Strategy |
| E-business | Pushback | Innovation / Innovated | Circle the wagons | Connectivity |
| Secret sauce | Touchpoints | BUZZWORD BINGO (free square) | Back-end | Lead The Field / Occupy The Field |
| Tailwind[s] | Drill Down | Top Of The Game | Streamline | On the back end |
| Automated | Discovery | Promotion | Marketing / Promotional Collateral | Reuse / Reusability |
| Best Practice | Reuse / Reusability | Front Lines | Value | Eyeballs |
| Traction | Diversity | User Friendly | Advantage | Green |
| Proactive | Granular | BUZZWORD BINGO (free square) | Reinvent[ing] the wheel | Tasked |
| Measurement | Upside | Capacity | Negotiated | Acquisition |
| Bandwidth | Cross Sell | Quick win | That being said / Having said that | Segment |