| Tailwind[s] | Deploy | Upside | Client Focus[ed] | Expectations |
| Retention | Omnichannel / Cross Channel | One to one | Soup to nuts 24/7 | Sustainable / Sustainability |
| Etched in Stone | Drill Down | BUZZWORD BINGO (free square) | Google Juice | Go Live |
| Service Oriented | Customer Relationship Management (CRM) | Connectivity | Reinvent[ing] the wheel | Search Engine Optimization |
| Process | Marketing / Promotional Collateral | A-B Testing | Promotion | Impact[ful] |
| Upside | Best of Breed | Statement of Work (SOW) | Prototype | Communication |
| Perspective | Landing Page[s] | Reconfigure | Back-end | Wow Factor |
| Touchpoints | Aggregate | BUZZWORD BINGO (free square) | Fast Track | Knowledge Base |
| Cross Sell | Skill set(s) | Emerging markets | Critical Path / Issue | Scope |
| Intellectual Property | Hardball | Technologies | Circle Back | On Board |