| Initial Assessment | Key Factor / Words | ETA | A-B Testing | Run the Numbers |
| Cutting Edge | Acquisition | Customer Service | Raising the Bar | Reverse Engineer |
| Demographic | Policy[ies] | BUZZWORD BINGO (free square) | Offline | Secret sauce |
| Marketing / Promotional Collateral | First to market | Core Competency / Core Competencies | Eyeballs | Tasked |
| Soup to nuts 24/7 | Ownership | Metrics | Proactive | One Stop Shop |
| Non-Traditional Management | Heavy lifting | Value | Benchmark | Metadata |
| Empower[ment] | Streamline | Laser-focused | At the end of the day | Drink the Kool-Aid |
| Negotiated | Reswizzle | BUZZWORD BINGO (free square) | Team Player | Pipeline |
| Control Group | Seamless | User Friendly | Profit[ability] | Marketing / Promotional Collateral |
| Portal | Downsize | Top Of The Game | Revenue | Sustainable / Sustainability |