| High-Level | Braindump | Issues | Omnichannel / Cross Channel | Ownership |
| Reactivation | Demographic | Scope | Knowledge Transfer | Drink the Kool-Aid |
| Transformative | Intellectual Property | BUZZWORD BINGO (free square) | Utilize | Legacy |
| Top down | Solution(s) | Fast Track | No-Brainer | Granular |
| Advantage | Drop the Ball | Touch Base | Negotiated | Resource[s] |
| Timeline(s) | Scale | Level Set | Communication | Hardball |
| Client Focus[ed] | Etched in Stone | Reinvigorate | Collaborate / Collaboration | Elevator pitch |
| One Stop Shop | Synergy / Synergies | BUZZWORD BINGO (free square) | Portal | Off Site Meeting |
| Benefit analysis | Tasked | No-Brainer | Go to market | Brain Storm / Mind Shower |
| Scope | Measurement | Issues | Growth | Ramp Up |