| Metrics | Go Public | Mindset | Ecosystem | On the back end |
| Drill Down | Reconfigure | Popup | Best of Breed | Traction |
| Out Source | Focused | BUZZWORD BINGO (free square) | Viral | Strategy |
| Advantage | Workflow | Deadlines | Intellectual Property | Reinvent[ing] the wheel |
| Call to Action | Customer Relationship Management (CRM) | Level Playing Field | Action Item / Action It | Walk the Talk |
| Moving/Going Forward | Buzz | Drop the Ball | One Stop Shop | Empower[ment] |
| Re-engagement | Technologies | Functionality | Best Practice | E-commerce |
| B2B | Vision statement | BUZZWORD BINGO (free square) | Proactive | Emerging markets |
| Granular | Target Audience | Legacy | Grow | Revenue |
| Circle the wagons | Growth | Action Item / Action It | Cadence Call | Critical Path / Issue |