| Reach out | Action Item / Action It | Upside | Gap Analysis | Conversion |
| Differentiation | Back to the drawing board | A-B Testing | Touchpoints | Ramp Up |
| Due dilligence | Real-Time | BUZZWORD BINGO (free square) | Workshop | Scope |
| Success | Moving/Going Forward | Relevance | Empower[ment] | Statement of Work (SOW) |
| Herding Cats | Scale | Profit[ability] | Think Outside the Box | E-commerce |
| Reconfigure | E-commerce | Search Engine Optimization | Negotiated | Touchpoints |
| Legacy | Up-Sell | Bandwidth | Sales Driven | Compelling |
| Web 2.0 / 3.0 | Top down | BUZZWORD BINGO (free square) | Low-Hanging Fruit | Collaborate / Collaboration |
| Ownership | Deep dive | Real-Time | Acquisition | Level Playing Field |
| First to market | Leverage | Measurement | Knowledge Base | Etched in Stone |