| Bottom Line | Profit[ability] | Open Source | Niche[s] | Segment |
| Engage | Proactive | Prototype | Agenda | Sustainable |
| Control Group | Off-line | BUZZWORD BINGO (free square) | Elephant in the room | Out of the [Box | Loop] |
| Bottom up | Challenge[s] | Expectations | Capacity | Up-Sell |
| Emerging markets | Customer Relationship Management (CRM) | Timeline(s) | Reswizzle | Vertical Market |
| Seamless | Prototype | Soup to nuts 24/7 | Sticky-ness | Convergent |
| Customer Oriented | Traction | Reinvigorate | Pushback | Mind Share |
| Advantage | Functionality | BUZZWORD BINGO (free square) | Cross Sell | Impact[ful] |
| Go to market | Total Quality [or] Quality Driven | Conversion | Scenario[s] | Drink the Kool-Aid |
| Differentiation | E-business | Backward Compatible | Integration | Reswizzle |