| Offline | Strategy | Targeted | Action Item / Action It | Go Public |
| Go Live | Demographic | Innovation / Innovated | Personalization | Content Management |
| Goal oriented | Perspective | BUZZWORD BINGO (free square) | Turnkey | Pipeline |
| Basically | E-commerce | Success | Elevator pitch | Run the Numbers |
| On Board | Walk the Talk | Flexibility | Issues | Total Quality [or] Quality Driven |
| Win-win | Service Oriented | Deep dive | Communication | A-B Testing |
| Off the Shelf | Reuse / Reusability | Control Group | Network[ing] | First to market |
| Turnkey | Eyeballs | BUZZWORD BINGO (free square) | 30,000 foot view | Targeted |
| Ball Park | Backward Compatible | Relevance | Cost | Mindset |
| Proactive | Benefit analysis | Etched in Stone | Gap Analysis | Functionality |