| Leadership | Road map | Run the Numbers | Workshop | Revenue |
| Prioritized | B2B | Data Driven | User Friendly | Run it up the flagpole |
| Out Source | Sustainable | BUZZWORD BINGO (free square) | Communication | Prototype |
| Statement of Work (SOW) | Focused | Metadata | Total Cost of Ownership (TCO) | Team Player |
| ETA | Opportunity | Big Picture | Pipeline | First to market |
| Fault Tolerant | Action Item / Action It | Business Opportunity | Traction | Timeline(s) |
| Compelling | Client Focus[ed] | Elevator pitch | Green | Automated |
| Popup | Partner | BUZZWORD BINGO (free square) | Market Window | Customer Relationship Management (CRM) |
| Call to Action | Cadence Call | Run the Numbers | Upside | |
| Tailwind[s] | Backward Compatible | Level Set | Promotion | End to end |