| Road map | Followup | Timeline(s) | Viral | Phase |
| Target Audience | Robust | Conversation | Targeted | Touch Base |
| Moving/Going Forward | Challenge[s] | BUZZWORD BINGO (free square) | E-tailers | Secret sauce |
| Flexibility | Measurement | Utilize | Emerging markets | Connectivity |
| Traction | Automated | Top down | Band-aid | Cross Sell |
| Capacity | Solution(s) | Vision statement | Flexibility | Elevator pitch |
| Knowledge Transfer | Basically | Omnichannel / Cross Channel | Discovery | Portfolio |
| Offline | On The Same Page | BUZZWORD BINGO (free square) | Secret sauce | Goal[s] |
| Perspective | Herding Cats | End to end | E-business | Cross Sell |
| Brain Storm / Mind Shower | No-Brainer | Targeted | Revisit | Metrics |