| Monetize | Demographic | E-commerce | Bottom Line | Touchpoints |
| Utilize | Data Mining | Project | Lean In | Strategize |
| Reuse / Reusability | Customer Service | BUZZWORD BINGO (free square) | Herding Cats | Bottom up |
| Focused | Automated | Collaborate / Collaboration | Intellectual Property | Cross Sell |
| Strategy | Scope | Promotion | Reactivation | Top down |
| Asset[s] | Business Plan | Relevance | Reuse / Reusability | Back to the drawing board |
| Up to speed | Strategize | Search Engine Optimization | Team Building | |
| Front Lines | Expectations | BUZZWORD BINGO (free square) | User Friendly | Up-Sell |
| Portfolio | Ball Park | Reconfigure | Measurement | Resource[s] |
| Agenda | Non-Traditional Management | Promotion | Green | Negotiated |