| Streamline | One to one | Integration | Retention | Non-Traditional Management |
| Cutting Edge | Back-end | Reinvent[ing] the wheel | Scenario[s] | Eyeballs |
| Portfolio | Time to Market | BUZZWORD BINGO (free square) | Acquisition | Pipeline |
| Vertical Market | Bottom up | Advantage | Revisit | Deploy |
| Off the Shelf | Win-win | First to market | Leadership | Action Item / Action It |
| Discovery | Go Live | Bottom Line | Web 2.0 / 3.0 | Ramp Up |
| Go to market | Up to speed | Portal | Customer Oriented | Objectives |
| Lead The Field / Occupy The Field | Traction | BUZZWORD BINGO (free square) | Convergent | Reactivation |
| Target Audience | Virtual / Virtualization | Process | Braindump | Strategic |
| Critical Path / Issue | Followup | Sustainable | At the end of the day | Conversion |