| Profit[ability] | Burn rate | Go Public | Critical Path / Issue | Time to Market |
| Up to speed | Backward Compatible | Measurement | Scope | Bottom up |
| Popup | Growth | BUZZWORD BINGO (free square) | Targeted | Go to market |
| Utilize | Sales Driven | Multitask[ing] | Statement of Work (SOW) | Off the Shelf |
| Tailwind[s] | Mission Critical | Front Lines | Market Leader | Herding Cats |
| Sustainable | Reactivation | Touch Base | Viral | Connectivity |
| Initial Assessment | Off-line | Reswizzle | Customer Service | |
| Game Plan | Compelling | BUZZWORD BINGO (free square) | Bottom up | Facilitate |
| Landing Page[s] | Vertical Market | Top Of The Game | Scenario[s] | Key Factor / Words |
| High-Level | Cross Sell | Leadership | Focused | Popup |