| Fault Tolerant | Double down | Quick win | Leverage | Performance |
| Back to the drawing board | Sticky-ness | Landing Page[s] | Level Set | Knowledge Base |
| Run the Numbers | That being said / Having said that | BUZZWORD BINGO (free square) | Drop the Ball | Up to speed |
| Go to market | Solution(s) | Up-Sell | Process | Soup to nuts 24/7 |
| Statement of Work (SOW) | Synergy / Synergies | Out Source | Upside | Total Cost of Ownership (TCO) |
| Brand[ing] | Automated | Raising the Bar | Promotion | On the back end |
| Viral | Portal | Discovery | Lean In | Think Outside the Box |
| Call to Action | Focused | BUZZWORD BINGO (free square) | Customer Service | Data Driven |
| Hardball | Cadence Call | Innovation / Innovated | Mission Critical | Wow Factor |
| Touchpoints | Etched in Stone | Double down | Open Source | Timeline(s) |