| Phase | Seamless | Run it up the flagpole | Business Opportunity | Buzz |
| Center of Excellence | Policy[ies] | Critical Path / Issue | Popup | Up-Sell |
| Herding Cats | Heads up | BUZZWORD BINGO (free square) | Bottom Line | Viral |
| Goal oriented | A-B Testing | Innovation / Innovated | Level Set | Acquisition |
| Bandwidth | Leadership | Perspective | Success | Traction |
| Engage | Front Lines | Re-engagement | Market Window | Due dilligence |
| Up-Sell | Cutting Edge | Measurement | Workshop | Offline |
| Customer Service | Project | BUZZWORD BINGO (free square) | E-commerce | B2B |
| Omnichannel / Cross Channel | Gap Analysis | Circle the wagons | Profit[ability] | Cost |
| Road map | Technologies | End to end | Client Focus[ed] | Discovery |