| Best of Breed | Off-line | Vision statement | Promotion | Go to market |
| Guidance | Acquisition | Downsize | Phase | Facilitate |
| Revisit | One to one | BUZZWORD BINGO (free square) | Go Public | Soup to nuts 24/7 |
| Retention | Impact[ful] | Mission Critical | Leadership | Measurement |
| Game Plan | Paradigm | E-commerce | Reconfigure | Critical Path / Issue |
| Value | Strategic | Innovation / Innovated | Initial Assessment | Core Competency / Core Competencies |
| Vertical Market | Road map | Business Plan | Herding Cats | |
| Best of Breed | Etched in Stone | BUZZWORD BINGO (free square) | Google Juice | Personalization |
| Demographic | Revisit | Paradigm | Off Site Meeting | Sustainable |
| Web 2.0 / 3.0 | Moving/Going Forward | Synergy / Synergies | Reuse / Reusability | Automated |