| Big Picture | Target Audience | Soup to nuts 24/7 | Cutting Edge | Google Juice |
| Facilitate | Differentiation | Multitask[ing] | Transformative | Profit[ability] |
| Run the Numbers | Phase | BUZZWORD BINGO (free square) | One to one | Return on Investment (ROI) |
| Benchmark | E-tailers | Bottom up | Turnkey | Connectivity |
| Reinvigorate | 30,000 foot view | Client Focus[ed] | Reactivation | That being said / Having said that |
| First to market | Viral | Prototype | Diversity | Upside |
| Service Oriented | Lead The Field / Occupy The Field | Touchpoints | Advantage | E-tailers |
| Strategy | Off-line | BUZZWORD BINGO (free square) | Challenge[s] | Innovation / Innovated |
| Center of Excellence | Omnichannel / Cross Channel | Drop the Ball | Relevance | 30,000 foot view |
| Front Lines | No-Brainer | Functionality | Resource[s] | Opportunity |