| Herding Cats | Exposure | Deliverable[s] | Prioritized | Targeted |
| Level Playing Field | Portfolio | Asset[s] | Top Of The Game | Out Source |
| Up to speed | E-tailers | BUZZWORD BINGO (free square) | Prototype | Innovation / Innovated |
| Agenda | Data Mining | Measurement | Opportunity | Customer Service |
| Quick win | Mind Share | Discovery | Conversion | Performance |
| Open Source | Reach out | Goal[s] | Deploy | Go Live |
| Etched in Stone | Business Plan | Ball Park | Burn rate | Business Opportunity |
| Marketing / Promotional Collateral | Front Lines | BUZZWORD BINGO (free square) | Out Source | Optimization |
| Center of Excellence | Resource[s] | Up to speed | Reverse Engineer | Vertical Market |
| Team Player | Innovation / Innovated | Best Practice | Measurement | Level Set |