| Laser-focused | Agnostic | Scenario[s] | Mission Critical | Issues |
| Time to Market | Red Flag | One Stop Shop | Quick win | Action Item / Action It |
| Mindset | Skill set(s) | BUZZWORD BINGO (free square) | Scale | Road map |
| Moving/Going Forward | Drop the Ball | Value | Challenge[s] | Strategic |
| First to market | Multitask[ing] | Front Lines | Offline | Mind Share |
| Market Leader | Experiences | Monetize | Level Set | Strategize |
| Impact[ful] | Client Focus[ed] | Brand[ing] | Portal | A-B Testing |
| Demographic | Re-engagement | BUZZWORD BINGO (free square) | Web 2.0 / 3.0 | Legacy |
| Drink the Kool-Aid | Google Juice | Granular | Key Factor / Words | Followup |
| Process | Ball Park | Lean In | Road map | Reinvigorate |