| Out Source | Agnostic | Innovation / Innovated | Scale | Core Competency / Core Competencies |
| Run the Numbers | New Economy | Portal | Mind Share | At the end of the day |
| Restructuring | Total Cost of Ownership (TCO) | BUZZWORD BINGO (free square) | Vision statement | Portfolio |
| Circle Back | Deep dive | Gap Analysis | Connectivity | Monoply |
| Buzz | Game Plan | Web 2.0 / 3.0 | Patent | No-Brainer |
| Revenue | Vision statement | Omnichannel / Cross Channel | Granular | Mission Critical |
| Basically | Raising the Bar | Experiences | Timeline(s) | Process |
| Circle the wagons | Think Outside the Box | BUZZWORD BINGO (free square) | Off the Shelf | Level Playing Field |
| Cutting Edge | Profit[ability] | Reinvigorate | Targeted | Competitive |
| Vertical Market | Project | Customer Facing | Reswizzle | Team Player |