| Go to market | Open Source | Cadence Call | Facilitate | Tasked |
| Patent | Competitive | Heavy lifting | Mind Share | Lead The Field / Occupy The Field |
| Green | Reswizzle | BUZZWORD BINGO (free square) | Lean In | Fault Tolerant |
| Run the Numbers | Application Service Provider (ASP) | Virtual / Virtualization | Customer Service | Drop the Ball |
| Vertical Market | Google Juice | Goal oriented | Aggregate | Re-engagement |
| Etched in Stone | Deploy | Dashboard | Proactive | High-Level |
| Market Leader | Total Quality [or] Quality Driven | Non-Traditional Management | Band-aid | |
| Total Cost of Ownership (TCO) | Multitask[ing] | BUZZWORD BINGO (free square) | Intellectual Property | Deep dive |
| Up-Sell | Time to Market | Personalization | Drill Down | Reinvigorate |
| Differentiation | In a Nutshell | Scenario[s] | Turnkey | Reverse Engineer |