| Reverse Engineer | Search Engine Optimization | Sticky-ness | Portal | Double down |
| Soup to nuts 24/7 | Measurement | Brain Storm / Mind Shower | Mind Share | Turnkey |
| Initial Assessment | E-tailers | BUZZWORD BINGO (free square) | 30,000 foot view | Expectations |
| Focused | Moving/Going Forward | Dynamic | Monetize | Deliverable[s] |
| Metadata | Cross Sell | Granular | At the end of the day | Backward Compatible |
| Out of the [Box | Loop] | Deliverable[s] | A-B Testing | Service Oriented | Cutting Edge |
| Proactive | Best of Breed | Communication | Customer Centric | Customer Oriented |
| Vertical Market | Ecosystem | BUZZWORD BINGO (free square) | Solution(s) | Focused |
| Front Lines | Top Of The Game | Touchpoints | Action Item / Action It | High-Level |
| Integration | Personalization | Target Audience | Advantage | Run it up the flagpole |