| Scope | Best Practice | Capacity | Cost | Level Set |
| Opportunity | Call to Action | Data Driven | Synergy / Synergies | Ramp Up |
| E-business | Phase | BUZZWORD BINGO (free square) | Integration | Demographic |
| Growth | Sticky-ness | Monetize | Walk the Talk | Team Player |
| Flexibility | Conversion | Market Leader | Dashboard | Business Plan |
| Secret sauce | Experiences | Scope | Google Juice | Eyeballs |
| Best of Breed | Mind Share | Think Outside the Box | Reuse / Reusability | Real-Time |
| Knowledge Base | Up to speed | BUZZWORD BINGO (free square) | Value | Restructuring |
| Mission Critical | Vertical Market | Innovation / Innovated | Growth | Service Oriented |
| Asset[s] | Customer Relationship Management (CRM) | Brand[ing] | Network[ing] | Elevator pitch |