| Low-Hanging Fruit | Market Leader | Search Engine Optimization | Raising the Bar | Leadership |
| Up to speed | On Board | Segment | Goal oriented | Conversation |
| Mind Share | Cutting Edge | BUZZWORD BINGO (free square) | Profit[ability] | Leverage |
| Statement of Work (SOW) | Monetize | Front Lines | Heads up | |
| Traction | Performance | One to one | Promotion | Reconfigure |
| A-B Testing | Gap Analysis | One Stop Shop | Herding Cats | Project |
| Retention | Reconfigure | Granular | Critical Path / Issue | Etched in Stone |
| E-business | Key Factor / Words | BUZZWORD BINGO (free square) | Market Leader | Reverse Engineer |
| Backward Compatible | Milestone | Monetize | Portal | Return on Investment (ROI) |
| Search Engine Optimization | Basically | 30,000 foot view | Dashboard | Experiences |