| Google Juice | Hardball | Exposure | Proactive | Issues |
| Emerging markets | Sustainable | Grow | Goal[s] | Re-engagement |
| Marketing / Promotional Collateral | Control Group | BUZZWORD BINGO (free square) | Sticky-ness | Win-win |
| Reinvent[ing] the wheel | On Board | Metrics | Laser-focused | Market Window |
| Workshop | Mindset | Offline | End to end | New Economy |
| Policy[ies] | Partner | Customer Centric | Grow | Low-Hanging Fruit |
| E-tailers | Restructuring | Niche[s] | Offline | Exposure |
| On the back end | Moving/Going Forward | BUZZWORD BINGO (free square) | Reactivation | Compelling |
| Back to the drawing board | Business Opportunity | Strategize | Drop the Ball | Google Juice |
| Walk the Talk | Collaborate / Collaboration | Brain Storm / Mind Shower | Control Group | Fault Tolerant |