| Deep dive | Benefit analysis | Etched in Stone | Customer Relationship Management (CRM) | Service Oriented |
| Control Group | Level Set | Fault Tolerant | Benchmark | Aggregate |
| Emerging markets | Elephant in the room | BUZZWORD BINGO (free square) | Perspective | Tailwind[s] |
| Goal[s] | Wow Factor | Utilize | Omnichannel / Cross Channel | Paradigm |
| Guidance | Eyeballs | Bottom Line | Reactivation | Downsize |
| First to market | Strategic | Discovery | Offline | Service Oriented |
| Value | Policy[ies] | End to end | Reswizzle | Reactivation |
| Non-Traditional Management | Ramp Up | BUZZWORD BINGO (free square) | Deliverable[s] | Dynamic |
| Paradigm | Functionality | At the end of the day | Top down | Heavy lifting |
| Negotiated | Etched in Stone | Marketing / Promotional Collateral | Integration | No-Brainer |