| Game Plan | Technologies | Best Practice | Monetize | 30,000 foot view |
| Open Source | Fast Track | Personalization | Innovation / Innovated | Bottom up |
| Elephant in the room | Moving/Going Forward | BUZZWORD BINGO (free square) | Call to Action | Level Set |
| Real-Time | Landing Page[s] | Mission Critical | Cadence Call | Mind Share |
| Level Playing Field | Return on Investment (ROI) | Herding Cats | Impact[ful] | E-tailers |
| Vertical Market | Soup to nuts 24/7 | Buzz | Empower[ment] | Agnostic |
| Brain Storm / Mind Shower | Niche[s] | Personalization | Innovation / Innovated | Capacity |
| Hardball | Profit[ability] | BUZZWORD BINGO (free square) | Pushback | Cadence Call |
| Go Public | Critical Path / Issue | Viral | Project | Reinvent[ing] the wheel |
| Touchpoints | Performance | Upside | Benchmark | Best of Breed |