| Scale | E-commerce | Hardball | Followup | Customer Facing |
| Downsize | Customer Service | Strategic | Buzz | Key Factor / Words |
| Metrics | Performance | BUZZWORD BINGO (free square) | Guidance | Skill set(s) |
| Knowledge Transfer | Dynamic | Patent | Emerging markets | Transformative |
| Ecosystem | Integration | Deadlines | Core Competency / Core Competencies | Prototype |
| Customer Centric | Workshop | Leverage | Level Set | Prototype |
| Negotiated | Market Window | Customer Oriented | Non-Traditional Management | Expectations |
| Deadlines | Opportunity | BUZZWORD BINGO (free square) | Viral | Moving/Going Forward |
| Web 2.0 / 3.0 | Scope | Focused | Skill set(s) | Brain Storm / Mind Shower |
| Eyeballs | Reach out | Capacity | Vision statement | Red Flag |