| Popup | Grow | Game Plan | Convergent | Deadlines |
| Challenge[s] | Web 2.0 / 3.0 | Phase | Process | Mission Critical |
| Brand[ing] | Goal oriented | BUZZWORD BINGO (free square) | Niche[s] | Road map |
| Patent | Segment | Benefit analysis | Herding Cats | Business Opportunity |
| Leverage | A-B Testing | Solution(s) | Objectives | End to end |
| Run it up the flagpole | Total Quality [or] Quality Driven | Monoply | Reverse Engineer | Team Building |
| Gap Analysis | Metadata | Patent | Leadership | Network[ing] |
| Drop the Ball | Acquisition | BUZZWORD BINGO (free square) | A-B Testing | Heavy lifting |
| Virtual / Virtualization | Followup | Pipeline | Conversion | Drink the Kool-Aid |
| Workshop | Automated | Technologies | Lead The Field / Occupy The Field | Double down |