| Back to the drawing board | Up-Sell | Open Source | Segment | Timeline(s) |
| One to one | Demographic | Customer Relationship Management (CRM) | Moving/Going Forward | Leverage |
| Landing Page[s] | Ownership | BUZZWORD BINGO (free square) | Reinvigorate | B2B |
| Cost | Re-engagement | Viral | Communication | Touch Base |
| Expectations | Monoply | Aggregate | Network[ing] | Raising the Bar |
| No-Brainer | Double down | Measurement | B2B | Timeline(s) |
| Road map | Competitive | Advantage | Retention | Front Lines |
| Metrics | Cutting Edge | BUZZWORD BINGO (free square) | Revenue | One to one |
| Landing Page[s] | Reactivation | Expectations | Flexibility | Drink the Kool-Aid |
| Marketing / Promotional Collateral | Laser-focused | Cadence Call | Metadata | Heads up |