| Granular | Game Plan | Level Playing Field | Issues | |
| Virtual / Virtualization | Intellectual Property | Ecosystem | Critical Path / Issue | Fast Track |
| Phase | Green | BUZZWORD BINGO (free square) | Promotion | Omnichannel / Cross Channel |
| Tasked | Empower[ment] | Mind Share | Revenue | Sustainable / Sustainability |
| Low-Hanging Fruit | Prototype | Dynamic | User Friendly | Followup |
| Value | Out Source | Issues | Quick win | Key Factor / Words |
| Followup | Competitive | Cutting Edge | Knowledge Transfer | Vertical Market |
| Portal | Turnkey | BUZZWORD BINGO (free square) | Double down | Sustainable / Sustainability |
| Viral | Mindset | Total Quality [or] Quality Driven | Ownership | Exposure |
| Offline | Marketing / Promotional Collateral | Run it up the flagpole | Transformative | Project |