| Moving/Going Forward | Turnkey | At the end of the day | Partner | Reach out |
| Circle the wagons | Policy[ies] | Niche[s] | Critical Path / Issue | Due dilligence |
| Optimization | Upside | BUZZWORD BINGO (free square) | Customer Service | Key Factor / Words |
| Statement of Work (SOW) | Deep dive | Robust | Customer Centric | Exposure |
| Empower[ment] | Dashboard | Impact[ful] | Grow | Up-Sell |
| Top Of The Game | Vertical Market | Upside | Knowledge Base | No-Brainer |
| Gap Analysis | Agenda | Functionality | B2B | Value |
| Statement of Work (SOW) | Customer Centric | BUZZWORD BINGO (free square) | Niche[s] | Elephant in the room |
| Prioritized | Revenue | Top down | Reach out | Scale |
| Up-Sell | Partner | In a Nutshell | Opportunity | On The Same Page |