| Measurement | Agenda | Mission Critical | Promotion | Goal oriented |
| Team Player | Google Juice | Data Mining | Raising the Bar | Cutting Edge |
| Vertical Market | Best of Breed | BUZZWORD BINGO (free square) | Profit[ability] | Basically |
| Empower[ment] | Application Service Provider (ASP) | High-Level | Mindset | Content Management |
| Experiences | Sticky-ness | Elevator pitch | Strategic | Intellectual Property |
| Vision statement | Application Service Provider (ASP) | Followup | Mind Share | Reactivation |
| B2B | Basically | Retention | Value | Gap Analysis |
| Landing Page[s] | Statement of Work (SOW) | BUZZWORD BINGO (free square) | Service Oriented | Team Player |
| Conversion | Soup to nuts 24/7 | Success | Agnostic | Out of the [Box | Loop] |
| Back-end | Deliverable[s] | Game Plan | Brand[ing] | Elevator pitch |