| Ownership | Expectations | Skill set(s) | Elevator pitch | Pipeline |
| Leverage | Business Opportunity | Front Lines | Buzz | Quick win |
| Best Practice | Touch Base | BUZZWORD BINGO (free square) | Discovery | Integration |
| Dynamic | Walk the Talk | Opportunity | Moving/Going Forward | Grow |
| Reuse / Reusability | Transformative | Soup to nuts 24/7 | Key Factor / Words | Diversity |
| Partner | Buzz | Customer Facing | Empower[ment] | Vision statement |
| Targeted | Workshop | Portfolio | Negotiated | Prioritized |
| Timeline(s) | Popup | BUZZWORD BINGO (free square) | Ownership | Experiences |
| Time to Market | Touchpoints | Challenge[s] | Granular | Value |
| Convergent | Business Opportunity | Secret sauce | Project | Paradigm |