| Core Competency / Core Competencies | Client Focus[ed] | Aggregate | Reach out | Capacity |
| Content Management | Up to speed | Value | Top Of The Game | Revisit |
| ETA | Restructuring | BUZZWORD BINGO (free square) | Go Live | Tasked |
| Targeted | Communication | Business Opportunity | Traction | Eyeballs |
| Tailwind[s] | Cadence Call | Bottom Line | Up-Sell | Touch Base |
| Low-Hanging Fruit | Up to speed | Circle the wagons | Business Opportunity | Diversity |
| Bottom up | Retention | Knowledge Transfer | Cost | Tasked |
| Omnichannel / Cross Channel | Growth | BUZZWORD BINGO (free square) | Workshop | Convergent |
| Action Item / Action It | Compelling | Run it up the flagpole | Experiences | On Board |
| Project | Target Audience | Demographic | Timeline(s) | Intellectual Property |