| Ramp Up | Phase | Road map | Search Engine Optimization | Back-end |
| Ecosystem | Drink the Kool-Aid | Omnichannel / Cross Channel | Intellectual Property | Benchmark |
| Communication | Top down | BUZZWORD BINGO (free square) | Landing Page[s] | Lead The Field / Occupy The Field |
| Bandwidth | Patent | Key Factor / Words | Service Oriented | Elephant in the room |
| End to end | Scale | Resource[s] | Legacy | Functionality |
| Touchpoints | Connectivity | Convergent | Up to speed | Content Management |
| Niche[s] | Functionality | Integration | Strategic | Synergy / Synergies |
| Collaborate / Collaboration | Robust | BUZZWORD BINGO (free square) | Perspective | Timeline(s) |
| Scenario[s] | Knowledge Base | Customer Facing | Win-win | Popup |
| ETA | Top Of The Game | Customer Service | That being said / Having said that | Wow Factor |