| Walk the Talk | Impact[ful] | Ownership | Raising the Bar | Traction |
| Objectives | Workshop | Level Playing Field | Search Engine Optimization | Expectations |
| Grow | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Aggregate | Portal |
| Off-line | Run the Numbers | Bottom up | Knowledge Base | |
| Phase | Turnkey | Up to speed | Personalization | Center of Excellence |
| Pushback | Multitask[ing] | Pipeline | Total Cost of Ownership (TCO) | Run the Numbers |
| Streamline | On the back end | Back to the drawing board | Emerging markets | Opportunity |
| Flexibility | Asset[s] | BUZZWORD BINGO (free square) | Convergent | Legacy |
| Deploy | Intellectual Property | Reactivation | Search Engine Optimization | Benchmark |
| Run it up the flagpole | Touch Base | Band-aid | Top down | Leadership |