| Real-Time | Buzz | Ramp Up | Monetize | Deep dive |
| Pipeline | Relevance | Action Item / Action It | Metadata | Project |
| Benefit analysis | Backward Compatible | BUZZWORD BINGO (free square) | Revisit | Out Source |
| Guidance | Challenge[s] | Revenue | Agnostic | Targeted |
| Circle the wagons | Secret sauce | Streamline | Sticky-ness | Metrics |
| Experiences | Diversity | Walk the Talk | Focused | Milestone |
| Circle Back | Portal | Optimization | Green | Data Mining |
| Buzz | Retention | BUZZWORD BINGO (free square) | Technologies | Bottom up |
| Omnichannel / Cross Channel | First to market | Success | Reactivation | Resource[s] |
| Reswizzle | Turnkey | Top down | Leverage | Connectivity |