| Empower[ment] | Soup to nuts 24/7 | Guidance | Scale | Total Cost of Ownership (TCO) |
| Ownership | Sticky-ness | Retention | Center of Excellence | Fault Tolerant |
| Perspective | Open Source | BUZZWORD BINGO (free square) | Heads up | Dynamic |
| Due dilligence | Strategic | Prototype | Metrics | Reinvent[ing] the wheel |
| Connectivity | Challenge[s] | Compelling | Optimization |
| Solution(s) | Soup to nuts 24/7 | Metrics | Lead The Field / Occupy The Field | On the back end |
| Deadlines | Intellectual Property | Collaborate / Collaboration | Marketing / Promotional Collateral | Restructuring |
| Measurement | Deep dive | BUZZWORD BINGO (free square) | Upside | Pipeline |
| Service Oriented | Game Plan | Top down | Bottom Line | Market Window |
| Back-end | Emerging markets | Dashboard | On The Same Page | Advantage |