| Moving/Going Forward | Touchpoints | Asset[s] | Lean In | Benchmark |
| New Economy | Key Factor / Words | Level Playing Field | Followup | Streamline |
| Promotion | End to end | BUZZWORD BINGO (free square) | Optimization | Innovation / Innovated |
| Robust | Core Competency / Core Competencies | Eyeballs | Off Site Meeting | Action Item / Action It |
| Paradigm | Dashboard | Resource[s] | Viral | Drill Down |
| Knowledge Base | Process | Control Group | Aggregate | Proactive |
| Etched in Stone | Sustainable / Sustainability | End to end | Raising the Bar | Market Window |
| Demographic | Off-line | BUZZWORD BINGO (free square) | Critical Path / Issue | Transformative |
| Vertical Market | Functionality | Impact[ful] | Team Building | B2B |
| On Board | Gap Analysis | Sticky-ness | Client Focus[ed] | Up-Sell |