| Cadence Call | Optimization | Process | Mindset | Prioritized |
| Client Focus[ed] | Metrics | Impact[ful] | Proactive | Touchpoints |
| Ball Park | Cost | BUZZWORD BINGO (free square) | High-Level | Flexibility |
| New Economy | Targeted | Reswizzle | Search Engine Optimization | Real-Time |
| Reactivation | Win-win | Scenario[s] | Segment | On Board |
| Data Mining | Revisit | Go Live | Metrics | Herding Cats |
| Prototype | Sustainable | Team Building | Legacy | Business Plan |
| Landing Page[s] | Portfolio | BUZZWORD BINGO (free square) | Proactive | Sticky-ness |
| Heads up | Objectives | Lead The Field / Occupy The Field | Hardball | Braindump |
| Pipeline | Up to speed | Fast Track | Prioritized | Deliverable[s] |