| Action Item / Action It | Monoply | Aggregate | Success | Deep dive |
| Level Playing Field | Exposure | Expectations | Low-Hanging Fruit | Gap Analysis |
| Double down | Proactive | BUZZWORD BINGO (free square) | Revenue | Reverse Engineer |
| Strategic | Dynamic | Target Audience | Secret sauce | Opportunity |
| Goal oriented | Empower[ment] | Touchpoints | Heads up | Prototype |
| Ball Park | Relevance | Secret sauce | Sales Driven | Intellectual Property |
| Scenario[s] | Expectations | One to one | Off Site Meeting | Out of the [Box | Loop] |
| Pushback | Google Juice | BUZZWORD BINGO (free square) | Guidance | Leadership |
| Win-win | Application Service Provider (ASP) | Revenue | Measurement | Acquisition |
| Big Picture | Band-aid | Viral | Elevator pitch | Growth |