| Popup | Engage | Non-Traditional Management | Workshop | Upside |
| Top down | Acquisition | Return on Investment (ROI) | Milestone | Flexibility |
| Buzz | Ownership | BUZZWORD BINGO (free square) | Circle the wagons | Discovery |
| Scenario[s] | Web 2.0 / 3.0 | Emerging markets | Google Juice | Customer Facing |
| Top Of The Game | Offline | Empower[ment] | Laser-focused | Initial Assessment |
| Application Service Provider (ASP) | Hardball | Call to Action | Value | Best of Breed |
| Team Building | Mindset | No-Brainer | Burn rate | Data Driven |
| Grow | Workshop | BUZZWORD BINGO (free square) | Advantage | Network[ing] |
| Segment | That being said / Having said that | Performance | Double down | Customer Oriented |
| Impact[ful] | Initial Assessment | Red Flag | Resource[s] | Circle the wagons |