| A-B Testing | Prototype | Drink the Kool-Aid | Issues | Fault Tolerant |
| Milestone | Content Management | Diversity | Data Driven | Backward Compatible |
| Automated | Wow Factor | BUZZWORD BINGO (free square) | Intellectual Property | Conversation |
| Time to Market | Quick win | Think Outside the Box | Best of Breed | Statement of Work (SOW) |
| Integration | Hardball | Run it up the flagpole | Secret sauce | Agnostic |
| Exposure | Best Practice | Knowledge Transfer | Workshop | Bandwidth |
| A-B Testing | Re-engagement | Popup | Dashboard | Deliverable[s] |
| Goal oriented | Go to market | BUZZWORD BINGO (free square) | Google Juice | Win-win |
| Capacity | Touchpoints | Success | Promotion | Deep dive |
| Mission Critical | Prototype | User Friendly | Total Quality [or] Quality Driven | Network[ing] |