| End to end | Reactivation | Tailwind[s] | Drink the Kool-Aid | Mindset |
| Ownership | Top down | Big Picture | Customer Centric | Core Competency / Core Competencies |
| ETA | E-tailers | BUZZWORD BINGO (free square) | Competitive | Transformative |
| Deliverable[s] | Scale | Team Player | Reinvent[ing] the wheel | Back to the drawing board |
| Capacity | Turnkey | Grow | Fast Track | Cutting Edge |
| Patent | Customer Service | B2B | Level Set | Moving/Going Forward |
| Scale | Followup | User Friendly | Revenue | Double down |
| Skill set(s) | Level Playing Field | BUZZWORD BINGO (free square) | Convergent | Solution(s) |
| Innovation / Innovated | Cross Sell | Center of Excellence | Big Picture | Workshop |
| Conversion | Capacity | Demographic | Back-end | Retention |