| Scenario[s] | Retention | Buzz | Statement of Work (SOW) | Real-Time |
| Customer Centric | Go Public | B2B | Elevator pitch | New Economy |
| Mindset | Run the Numbers | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Measurement |
| Go Live | Content Management | Differentiation | Elephant in the room | Multitask[ing] |
| Metrics | Legacy | Robust | Quick win | Diversity |
| Buzz | Success | Eyeballs | Revenue | Top down |
| Elephant in the room | Proactive | Profit[ability] | Fault Tolerant | Back to the drawing board |
| Intellectual Property | Value | BUZZWORD BINGO (free square) | Search Engine Optimization | Ecosystem |
| Reswizzle | Relevance | Customer Oriented | Policy[ies] | Resource[s] |
| Critical Path / Issue | Center of Excellence | Promotion | Engage | Restructuring |