| Relevance | Emerging markets | Objectives | Statement of Work (SOW) | Expectations |
| Deploy | Project | Sustainable / Sustainability | Mission Critical | Cost |
| Level Set | Non-Traditional Management | BUZZWORD BINGO (free square) | Segment | Moving/Going Forward |
| Game Plan | Initial Assessment | Customer Facing | Popup | E-business |
| Heads up | Fault Tolerant | Core Competency / Core Competencies | Agenda | Go Public |
| Metrics | Braindump | Off-line | Level Playing Field | Agenda |
| Partner | Critical Path / Issue | On Board | Soup to nuts 24/7 | ETA |
| Return on Investment (ROI) | Reinvigorate | BUZZWORD BINGO (free square) | Search Engine Optimization | Dynamic |
| Fault Tolerant | Secret sauce | Scope | Customer Centric | Omnichannel / Cross Channel |
| Due dilligence | Off Site Meeting | Agnostic | Scale | Data Driven |