| Gap Analysis | Run the Numbers | Compelling | Core Competency / Core Competencies | Relevance |
| Vertical Market | Best of Breed | Cross Sell | Prototype | Reuse / Reusability |
| Skill set(s) | Technologies | BUZZWORD BINGO (free square) | Sales Driven | Moving/Going Forward |
| Drop the Ball | Seamless | Circle the wagons | Application Service Provider (ASP) | Call to Action |
| Win-win | Run it up the flagpole | Business Plan | Capacity | Conversion |
| Niche[s] | Issues | Level Playing Field | Level Set | Customer Service |
| Scenario[s] | Performance | Drink the Kool-Aid | Customer Oriented | Differentiation |
| Conversation | Metadata | BUZZWORD BINGO (free square) | Connectivity | Mission Critical |
| Revisit | Reswizzle | Return on Investment (ROI) | Back-end | Sales Driven |
| Monetize | Brand[ing] | Google Juice | Reconfigure | Fault Tolerant |