| Out Source | Strategy | Go Live | Challenge[s] | Proactive |
| Demographic | Deliverable[s] | Customer Relationship Management (CRM) | Prototype | Ownership |
| Quick win | Center of Excellence | BUZZWORD BINGO (free square) | Cross Sell | E-commerce |
| Solution(s) | Drink the Kool-Aid | Reuse / Reusability | Facilitate | Customer Centric |
| No-Brainer | Top down | E-business | Band-aid | Ramp Up |
| Cascade Graph | Exposure | Target Audience | Reinvigorate | Relevance |
| Revisit | Reach out | Dashboard | Search Engine Optimization | Circle the wagons |
| Downsize | Bottom Line | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Expectations |
| Fault Tolerant | Prototype | Sticky-ness | Pushback | Empower[ment] |
| Fast Track | Walk the Talk | Virtual / Virtualization | Innovation / Innovated | Buzz |