| Expectations | Double down | Promotion | Off Site Meeting | Game Plan |
| Elephant in the room | Best of Breed | Etched in Stone | Segment | Synergy / Synergies |
| Discovery | Benchmark | BUZZWORD BINGO (free square) | Utilize | Objectives |
| B2B | Proactive | Raising the Bar | Ownership | Heavy lifting |
| Prototype | Hardball | Fast Track | Open Source | Call to Action |
| Heads up | Traction | Core Competency / Core Competencies | Acquisition | Relevance |
| Off the Shelf | Bottom Line | Green | Sticky-ness | Lead The Field / Occupy The Field |
| Best Practice | Fault Tolerant | BUZZWORD BINGO (free square) | Big Picture | Elevator pitch |
| Benchmark | Customer Oriented | Back-end | Run the Numbers | Value |
| Ramp Up | Network[ing] | Brain Storm / Mind Shower | Ball Park | Critical Path / Issue |