| B2B | Circle the wagons | Relevance | Drill Down | Paradigm |
| Statement of Work (SOW) | Due dilligence | Soup to nuts 24/7 | Proactive | Center of Excellence |
| Best of Breed | Discovery | BUZZWORD BINGO (free square) | Restructuring | Deep dive |
| Think Outside the Box | E-commerce | Segment | Benchmark | Sticky-ness |
| Application Service Provider (ASP) | Go Public | Buzz | Knowledge Base | Front Lines |
| Scale | Strategy | Connectivity | Go Public | Leadership |
| E-commerce | Innovation / Innovated | Metrics | Best Practice | Initial Assessment |
| Control Group | Target Audience | BUZZWORD BINGO (free square) | Elevator pitch | Acquisition |
| Circle the wagons | Objectives | Vertical Market | Functionality | Statement of Work (SOW) |
| Scenario[s] | Think Outside the Box | Sticky-ness | Mission Critical | 30,000 foot view |