| Functionality | Niche[s] | Tailwind[s] | Profit[ability] | Game Plan |
| Wow Factor | Followup | Search Engine Optimization | Business Plan | Vertical Market |
| Benefit analysis | Reach out | BUZZWORD BINGO (free square) | Benchmark | Value |
| Off the Shelf | Facilitate | Revenue | Action Item / Action It | Segment |
| Elevator pitch | Reswizzle | Virtual / Virtualization | Secret sauce |
| On Board | Basically | Call to Action | Bandwidth | Up to speed |
| Offline | Grow | E-tailers | Walk the Talk | Leadership |
| Opportunity | Burn rate | BUZZWORD BINGO (free square) | Backward Compatible | Drink the Kool-Aid |
| Omnichannel / Cross Channel | Sustainable / Sustainability | Touch Base | Vision statement | Leverage |
| First to market | Wow Factor | Differentiation | Real-Time | Best of Breed |