| Level Playing Field | Data Mining | B2B | Scenario[s] | Low-Hanging Fruit |
| Segment | Ramp Up | Total Quality [or] Quality Driven | Integration | Sustainable / Sustainability |
| Cutting Edge | Diversity | BUZZWORD BINGO (free square) | Dynamic | Market Window |
| Web 2.0 / 3.0 | End to end | 30,000 foot view | Vertical Market | Seamless |
| Reinvent[ing] the wheel | Paradigm | Run it up the flagpole | Capacity | Sustainable |
| Deploy | Vertical Market | Process | Targeted | Back-end |
| Pipeline | Deliverable[s] | Control Group | Drop the Ball | Leverage |
| Front Lines | Acquisition | BUZZWORD BINGO (free square) | Drill Down | Level Set |
| Lead The Field / Occupy The Field | B2B | Band-aid | Level Playing Field | Agenda |
| In a Nutshell | Application Service Provider (ASP) | Reverse Engineer | Real-Time |