| Ball Park | Deadlines | Legacy | Profit[ability] | Team Building |
| Emerging markets | Proactive | One to one | Backward Compatible | Burn rate |
| Niche[s] | Strategy | BUZZWORD BINGO (free square) | Policy[ies] | Vertical Market |
| Prioritized | Focused | Secret sauce | Revenue | Followup |
| Customer Service | Action Item / Action It | Road map | Targeted | Go to market |
| Service Oriented | Viral | On the back end | Negotiated | Reswizzle |
| Aggregate | Portfolio | Action Item / Action It | Time to Market | Restructuring |
| Goal oriented | Bottom up | BUZZWORD BINGO (free square) | Challenge[s] | Sustainable |
| Customer Facing | Legacy | Landing Page[s] | Ownership | Policy[ies] |
| Initial Assessment | That being said / Having said that | Granular | Off-line | Reverse Engineer |