| Landing Page[s] | Etched in Stone | Success | Drill Down | Touch Base |
| Market Leader | Timeline(s) | Scope | Resource[s] | Reach out |
| Transformative | Convergent | BUZZWORD BINGO (free square) | Sticky-ness | Communication |
| E-tailers | Deadlines | Low-Hanging Fruit | Demographic | Competitive |
| Conversion | Monoply | Non-Traditional Management | A-B Testing | End to end |
| Differentiation | On Board | Conversion | Total Cost of Ownership (TCO) | Level Playing Field |
| Competitive | Patent | Best of Breed | Reswizzle | Ownership |
| Functionality | Utilize | BUZZWORD BINGO (free square) | Fault Tolerant | Top Of The Game |
| Multitask[ing] | Timeline(s) | Goal[s] | Skill set(s) | Backward Compatible |
| Scope | Capacity | On the back end | Technologies | Mission Critical |