| Patent | Drink the Kool-Aid | Focused | Granular | Application Service Provider (ASP) |
| Tasked | Reswizzle | Functionality | Drill Down | Value |
| Niche[s] | Heads up | BUZZWORD BINGO (free square) | Leverage | Marketing / Promotional Collateral |
| Sustainable | Market Window | Goal oriented | New Economy | Aggregate |
| Upside | Downsize | Brand[ing] | Strategize | Return on Investment (ROI) |
| Brain Storm / Mind Shower | Dynamic | Timeline(s) | Elephant in the room | Drop the Ball |
| 30,000 foot view | Scenario[s] | Benefit analysis | Aggregate | Customer Oriented |
| Google Juice | Return on Investment (ROI) | BUZZWORD BINGO (free square) | Gap Analysis | Moving/Going Forward |
| Business Plan | Empower[ment] | Strategize | Performance | Reinvigorate |
| Mission Critical | Market Leader | Agnostic | Critical Path / Issue | Client Focus[ed] |