| Ownership | Robust | New Economy | Cascade Graph | Portal |
| Real-Time | Process | Action Item / Action It | Core Competency / Core Competencies | Value |
| Up to speed | Empower[ment] | BUZZWORD BINGO (free square) | Innovation / Innovated | Followup |
| Low-Hanging Fruit | Target Audience | Workflow | Herding Cats | Team Building |
| Agnostic | Conversion | Scale | Data Driven | Cost |
| Diversity | Perspective | Vision statement | Search Engine Optimization | Tailwind[s] |
| Skill set(s) | Deadlines | Fast Track | Level Playing Field | Omnichannel / Cross Channel |
| Hardball | Secret sauce | BUZZWORD BINGO (free square) | Policy[ies] | Service Oriented |
| Drill Down | Discovery | Profit[ability] | Up-Sell | Optimization |
| Goal oriented | Expectations | Portal | Cutting Edge | Business Opportunity |