| Goal oriented | Off the Shelf | Core Competency / Core Competencies | Low-Hanging Fruit | Phase |
| Expectations | Pipeline | First to market | Double down | Off Site Meeting |
| Service Oriented | Mind Share | BUZZWORD BINGO (free square) | Workshop | Profit[ability] |
| Personalization | Strategize | Cost | Data Mining | Conversation |
| Tasked | Real-Time | Reconfigure | Non-Traditional Management | Turnkey |
| Run it up the flagpole | Team Player | Ecosystem | Value | Scope |
| No-Brainer | Proactive | Out Source | Segment | Prioritized |
| Elevator pitch | BUZZWORD BINGO (free square) | Mind Share | A-B Testing | |
| Braindump | Legacy | On Board | Business Plan | Conversation |
| Strategic | Heavy lifting | Workshop | Green | That being said / Having said that |