| Prototype | Measurement | Popup | Basically | Challenge[s] |
| Exposure | Sticky-ness | Initial Assessment | At the end of the day | Reuse / Reusability |
| E-commerce | Ball Park | BUZZWORD BINGO (free square) | Emerging markets | Focused |
| Herding Cats | Workshop | Bottom up | Mind Share | Off-line |
| Circle the wagons | Multitask[ing] | Leadership | Wow Factor | Market Window |
| ETA | Google Juice | Granular | Demographic | E-business |
| Omnichannel / Cross Channel | Front Lines | Level Set | Paradigm | Perspective |
| Band-aid | Phase | BUZZWORD BINGO (free square) | Optimization | Initial Assessment |
| Bandwidth | Monoply | Innovation / Innovated | Aggregate | Workshop |
| Advantage | On the back end | E-tailers | Technologies | Revisit |