| Raising the Bar | Reach out | Team Building | Action Item / Action It | Partner |
| Strategize | Acquisition | Resource[s] | Quick win | Cadence Call |
| High-Level | ETA | BUZZWORD BINGO (free square) | Pushback | Touch Base |
| Data Mining | On The Same Page | Off-line | Dashboard | Re-engagement |
| Fault Tolerant | Brain Storm / Mind Shower | Critical Path / Issue | Benefit analysis | Marketing / Promotional Collateral |
| Real-Time | Lead The Field / Occupy The Field | Total Cost of Ownership (TCO) | Resource[s] | Action Item / Action It |
| Lean In | Service Oriented | Vision statement | Innovation / Innovated | Red Flag |
| Issues | Application Service Provider (ASP) | BUZZWORD BINGO (free square) | Automated | End to end |
| Goal[s] | New Economy | 30,000 foot view | Milestone | Timeline(s) |
| Conversion | Time to Market | Data Mining | Revenue | Control Group |