| Go to market | Metrics | Customer Facing | Game Plan | Negotiated |
| Service Oriented | Ball Park | Flexibility | Reverse Engineer | Road map |
| Level Set | Restructuring | BUZZWORD BINGO (free square) | E-business | Reach out |
| Tasked | Level Playing Field | Business Opportunity | Tailwind[s] | Secret sauce |
| Customer Service | Cadence Call | Streamline | Workflow | Business Plan |
| Focused | Transformative | E-business | Reuse / Reusability | Grow |
| E-tailers | Dynamic | Experiences | Go Public | Heads up |
| Pushback | Basically | BUZZWORD BINGO (free square) | Think Outside the Box | Legacy |
| Strategize | Go to market | High-Level | Automated | Upside |
| Off the Shelf | A-B Testing | Phase | Targeted | Content Management |