| Reinvent[ing] the wheel | Action Item / Action It | On Board | Reverse Engineer | Run the Numbers |
| Exposure | Granular | Streamline | Brand[ing] | Empower[ment] |
| Open Source | Measurement | BUZZWORD BINGO (free square) | Market Leader | Timeline(s) |
| Cascade Graph | Time to Market | Hardball | Dashboard | Ramp Up |
| Communication | Scope | Raising the Bar | Optimization | Sticky-ness |
| Mission Critical | Utilize | Sales Driven | Off the Shelf | Project |
| Pipeline | Brand[ing] | Portfolio | Lean In | Run it up the flagpole |
| Bottom Line | Compelling | BUZZWORD BINGO (free square) | Back-end | Service Oriented |
| Business Opportunity | Go Live | Fast Track | Monoply | Go to market |
| Secret sauce | Etched in Stone | Negotiated | Conversation | Scenario[s] |