| Scope | New Economy | Red Flag | Pipeline | Level Playing Field |
| Functionality | Project | Cost | Synergy / Synergies | Vision statement |
| Elevator pitch | Back to the drawing board | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Herding Cats |
| Virtual / Virtualization | Big Picture | Target Audience | E-tailers | Expectations |
| Process | Total Quality [or] Quality Driven | Integration | Team Player | Offline |
| Return on Investment (ROI) | Niche[s] | Elephant in the room | Total Quality [or] Quality Driven | Streamline |
| Bottom up | Virtual / Virtualization | Functionality | Deploy | Lean In |
| Emerging markets | Cross Sell | BUZZWORD BINGO (free square) | Goal[s] | Compelling |
| Targeted | Lead The Field / Occupy The Field | Reach out | Strategic | Opportunity |
| Tailwind[s] | Heavy lifting | Data Mining | Viral | Vertical Market |