| Legacy | Personalization | Bottom up | Prototype | Leadership |
| Portfolio | Expectations | Cadence Call | Reinvent[ing] the wheel | Cascade Graph |
| Reverse Engineer | Brand[ing] | BUZZWORD BINGO (free square) | Dynamic | Asset[s] |
| Total Cost of Ownership (TCO) | Client Focus[ed] | Reinvigorate | Restructuring | Target Audience |
| Team Building | Go to market | Due dilligence | Pushback | Circle Back |
| Performance | Demographic | Back-end | Sticky-ness | Compelling |
| Low-Hanging Fruit | Intellectual Property | Exposure | Hardball | Synergy / Synergies |
| Agenda | Double down | BUZZWORD BINGO (free square) | Virtual / Virtualization | Deadlines |
| Opportunity | Run it up the flagpole | Go Live | Relevance | Return on Investment (ROI) |
| One to one | Open Source | Up-Sell | Knowledge Base | Win-win |