| Leverage | Moving/Going Forward | Demographic | Flexibility | Drink the Kool-Aid |
| Technologies | Growth | Expectations | Revisit | Bottom Line |
| Profit[ability] | E-tailers | MARKETING BINGO (free square) | Engage | Customer Service |
| Partner | Gap Analysis | Business Plan | No-Brainer | Intellectual Property |
| Success | Benchmark | Objectives | Pipeline | Innovation / Innovated |
| First to market | Client Focus[ed] | Promotion | Intellectual Property | Targeted |
| Gap Analysis | Synergy / Synergies | Patent | Time to Market | Back-end |
| Search Engine Optimization | Automated | MARKETING BINGO (free square) | Buzz | Emergent |
| Application Service Provider (ASP) | Acquisition | Up-Sell | Benchmark | Moving/Going Forward |
| Phase | Mindset | Lead The Field / Occupy The Field | E-commerce | Assets |