| Action Item | Measurement | Ramp Up | Search Engine Optimization | Results / Result-Driven |
| Moving/Going Forward | Big Picture | Aggregate | Best Practice | Niche[s] |
| Phase | Perspective | MARKETING BINGO (free square) | Workflow | Benefit analysis |
| Segment | Dynamic | Personalization | Viral | Bottom up |
| Mind Share | Paradigm | Upside | Landing Page[s] | Pipeline |