| One to one | Sustainable / Sustainability | Off Site Meeting | Project | Market Leader |
| Granular | User Friendly | Eyeballs | B2B | Off-line |
| Best of Breed | Popup | BUZZWORD BINGO (free square) | Prioritized | Service Oriented |
| Vision statement | Performance | Up to speed | Run the Numbers | Policy[ies] |
| Key Factor / Words | Workshop | Segment | Paradigm | Prototype |
| Total Cost of Ownership (TCO) | Touch Base | Convergent | Portfolio | Cutting Edge |
| Ball Park | Sticky-ness | Agnostic | Revisit | On The Same Page |
| Reach out | Wow Factor | BUZZWORD BINGO (free square) | Vertical Market | Backward Compatible |
| Bandwidth | Top Of The Game | Web 2.0 | Cross Sell | Downsize |
| Reinvent[ing] the wheel | Strategy | Back to the drawing board | Cost | Heads up |