| Profit[ability] | Mindset | Objectives | Etched in Stone | Content Management |
| Up-Sell | Proactive | Network[ing] | Project | Market Leader |
| Google Juice | Off Site Meeting | BUZZWORD BINGO (free square) | Convergent | Measurement |
| On Board | Real-Time | Burn rate | No-Brainer | Drop the Ball |
| Dashboard | Deadlines | Strategic | Go to market | Patent |
| Team Player | Ecosystem | Walk the Talk | Benchmark | Business Plan |
| Aggregate | Relevance | Off-line | Think Outside the Box | |
| Resource[s] | Empower[ment] | BUZZWORD BINGO (free square) | Conversion | Solution(s) |
| Reverse Engineer | Goal[s] | Top Of The Game | Measurement | Re-engagement |
| Niche[s] | Out Source | Collaborate | Ramp Up | ETA |