| User Friendly | Vertical Market | Critical Path / Issue | Tasked | Reactivation |
| Scale | Data Mining | Team Player | Compelling | Traction |
| Ecosystem | Resource[s] | BUZZWORD BINGO (free square) | Sticky-ness | Competitive |
| Run it up the flagpole | Sales Driven | Total Cost of Ownership (TCO) | Brain Storm / Mind Shower | Issues |
| Milestone | Success | Re-engagement | Time to Market | First to market |
| Scope | Perspective | Strategic | Niche[s] | Team Player |
| Bottom Line | Game Plan | Customer Centric | A-B Testing | Action Item / Action It |
| Fast Track | Due dilligence | BUZZWORD BINGO (free square) | Strategize | Business Plan |
| Client Focus[ed] | Intellectual Property | Market Window | Followup | Data Mining |
| 30,000 foot view | Real-Time | Call to Action | Granular | Go Public |