| Marketing / Promotional Collateral | Win-win | Metrics | Knowledge Transfer | Wow Factor |
| Legacy | Back to the drawing board | Web 3.0 | Call to Action | Relevance |
| Virtual | Customer Service | BUZZWORD BINGO (free square) | On Board | Diversity |
| Control Group | Followup | Process | Re-engagement | Scenario[s] |
| Go Live | Focused | Brand[ing] | Red Flag | Deadlines |
| Wow Factor | Heads up | Promotion | Impactful | Total Cost of Ownership (TCO) |
| Core Competency / Core Competencies | Success | Communication | Transformative | Walk the Talk |
| Sustainable / Sustainability | Run the Numbers | BUZZWORD BINGO (free square) | Sustainable | Quick win |
| Critical Path / Issue | E-tailers | Empower[ment] | Goal oriented | Goal[s] |
| First to market | Proactive | Burn rate | Prototype | Niche[s] |