| Elevator pitch | Strategize | Traction | Customer Relationship Management (CRM) | Granular |
| Walk the Talk | Fast Track | Scale | Leadership | Integration |
| New Economy | Level Playing Field | BUZZWORD BINGO (free square) | Search Engine Optimization | Convergent |
| Offline | 30,000 foot view | Negotiated | Non-Traditional Management | Facilitate |
| Off the Shelf | Legacy | Cutting Edge | Total Quality [or] Quality Driven | Scope |
| Competitive | Ball Park | Growth | Web 2.0 / 3.0 | A-B Testing |
| Transformative | Buzz | Center of Excellence | Basically | Google Juice |
| Total Quality [or] Quality Driven | Real-Time | BUZZWORD BINGO (free square) | Gap Analysis | End to end |
| Up to speed | Automated | Big Picture | Deploy | Resource[s] |
| Landing Page[s] | Profit[ability] | Leadership | Connectivity | Customer Relationship Management (CRM) |