| Go Public | Bottom Line | Emerging markets | Advantage | Discovery |
| Core Competency / Core Competencies | Best Practice | Prototype | Promotion | Low-Hanging Fruit |
| Raising the Bar | Real-Time | BUZZWORD BINGO (free square) | Google Juice | Mind Share |
| Up to speed | New Economy | Integration | Conversation | Expectations |
| Leadership | Etched in Stone | Resource[s] | Circle the wagons | Up-Sell |
| Guidance | Knowledge Base | B2B | Target Audience | Collaborate / Collaboration |
| Off-line | Cutting Edge | Deploy | Business Plan | Bandwidth |
| On Board | Customer Centric | BUZZWORD BINGO (free square) | Quick win | Vertical Market |
| Marketing / Promotional Collateral | Phase | Web 2.0 / 3.0 | No-Brainer | Impact[ful] |
| E-commerce | Elephant in the room | Big Picture | Granular | Prototype |