| Fast Track | Leverage | Dynamic | Data Driven | Synergy / Synergies |
| Goal oriented | Non-Traditional Management | Landing Page[s] | On Board | Soup to nuts 24/7 |
| Laser-focused | Herding Cats | BUZZWORD BINGO (free square) | Team Player | Reverse Engineer |
| Reactivation | Center of Excellence | Objectives | Emerging markets | Process |
| Partner | Bottom up | Virtual / Virtualization | Burn rate | Dashboard |
| Goal[s] | Customer Oriented | Backward Compatible | Market Leader | Process |
| Front Lines | Omnichannel / Cross Channel | Reinvent[ing] the wheel | Promotion | Moving/Going Forward |
| Agnostic | Empower[ment] | BUZZWORD BINGO (free square) | Deep dive | Level Set |
| Scale | Herding Cats | Burn rate | Monetize | Cost |
| Timeline(s) | Proactive | Eyeballs | Skill set(s) | Ecosystem |