| Optimization | Low-Hanging Fruit | Touch Base | Segment | Solution(s) |
| Growth | Emerging markets | Game Plan | Utilize | Call to Action |
| Mindset | One to one | BUZZWORD BINGO (free square) | Brain Storm / Mind Shower | Facilitate |
| Agnostic | Basically | Policy[ies] | Ball Park | Discovery |
| Elephant in the room | Backward Compatible | Service Oriented | Process | Challenge[s] |
| Metrics | Streamline | User Friendly | Cascade Graph | Touch Base |
| Asset[s] | Workshop | Game Plan | Proactive | Tailwind[s] |
| Sticky-ness | Think Outside the Box | BUZZWORD BINGO (free square) | Sustainable | Secret sauce |
| Lean In | Utilize | Revisit | Personalization | Real-Time |
| New Economy | Reach out | Customer Service | Niche[s] |