| Web 2.0 / 3.0 | Expectations | Partner | Control Group | Walk the Talk |
| Due dilligence | Relevance | Market Window | Impact[ful] | Revisit |
| That being said / Having said that | Sticky-ness | BUZZWORD BINGO (free square) | Reconfigure | Deep dive |
| Turnkey | Real-Time | Best Practice | Deadlines | Touchpoints |
| Benchmark | Segment | Engage | High-Level | Off the Shelf |
| Partner | Relevance | Etched in Stone | Aggregate | Agenda |
| Benchmark | Customer Centric | Focused | Impact[ful] | Front Lines |
| Basically | BUZZWORD BINGO (free square) | Target Audience | Resource[s] | |
| Moving/Going Forward | Client Focus[ed] | Team Player | Back-end | Total Cost of Ownership (TCO) |
| Elevator pitch | Cross Sell | Go Live | Revenue | Brand[ing] |