| Advantage | Conversation | Total Quality [or] Quality Driven | Go Public | Customer Relationship Management (CRM) |
| Timeline(s) | Guidance | Functionality | User Friendly | Popup |
| Agnostic | Reactivation | BUZZWORD BINGO (free square) | Green | Core Competency / Core Competencies |
| Benefit analysis | Partner | Optimization | Etched in Stone | Viral |
| Capacity | Virtual / Virtualization | Out Source | Monoply | Synergy / Synergies |
| Buzz | Customer Service | Off-line | Sales Driven | Followup |
| Circle the wagons | Revisit | Vertical Market | Patent | Prioritized |
| Virtual / Virtualization | Heavy lifting | BUZZWORD BINGO (free square) | Negotiated | Scale |
| First to market | Front Lines | Workshop | End to end | Application Service Provider (ASP) |
| Tasked | Content Management | Etched in Stone | Time to Market | Reswizzle |