| Objectives | Customer Centric | Viral | Demographic | Retention |
| Patent | Elevator pitch | Backward Compatible | Dashboard | That being said / Having said that |
| Go to market | Run the Numbers | BUZZWORD BINGO (free square) | Sticky-ness | Business Opportunity |
| Benchmark | Best Practice | Market Window | E-commerce | Monetize |
| Market Leader | Niche[s] | Targeted | Leverage | Empower[ment] |
| Top down | Business Opportunity | Road map | Functionality | Go Public |
| Exposure | Deliverable[s] | Drill Down | Revisit | Knowledge Transfer |
| Perspective | Key Factor / Words | BUZZWORD BINGO (free square) | Customer Oriented | Application Service Provider (ASP) |
| Back-end | Issues | Tasked | Emerging markets | Process |
| Due dilligence | Deadlines | Diversity | E-business | Fault Tolerant |