| Paradigm | Ball Park | Cost | Promotion | Vision statement |
| Data Mining | Pipeline | Partner | Google Juice | Bottom up |
| Green | Impact[ful] | BUZZWORD BINGO (free square) | Grow | Walk the Talk |
| Initial Assessment | Wow Factor | Objectives | Communication | Etched in Stone |
| On the back end | ETA | Measurement | Leadership | Basically |
| Knowledge Base | Goal oriented | Level Playing Field | Off the Shelf | Convergent |
| Milestone | Team Player | Experiences | Workshop | Empower[ment] |
| End to end | Go Live | BUZZWORD BINGO (free square) | Band-aid | Best of Breed |
| Paradigm | Emerging markets | Resource[s] | Strategize | Open Source |
| One to one | Reverse Engineer | Functionality | New Economy | Mind Share |