| Network[ing] | Viral | Revisit | 30,000 foot view | |
| Critical Path / Issue | Top down | Personalization | E-tailers | Circle the wagons |
| Diversity | Out Source | BUZZWORD BINGO (free square) | Leverage | Hardball |
| Expectations | Reverse Engineer | Deliverable[s] | Heads up | Road map |
| Followup | Promotion | First to market | B2B | Strategy |
| Robust | Competitive | Revisit | Buzz | Performance |
| Heads up | Project | Raising the Bar | Reactivation | Experiences |
| Strategic | At the end of the day | BUZZWORD BINGO (free square) | 30,000 foot view | B2B |
| Critical Path / Issue | Re-engagement | Data Driven | Level Set | |
| Reuse / Reusability | Double down | Mind Share | Collaborate / Collaboration | Fault Tolerant |