| Vertical Market | Web 2.0 / 3.0 | Reverse Engineer | Patent | Utilize |
| Go Public | Lead The Field / Occupy The Field | Gap Analysis | Demographic | Raising the Bar |
| Team Building | Innovation / Innovated | BUZZWORD BINGO (free square) | Metadata | Best Practice |
| Impact[ful] | Cadence Call | Out of the [Box | Loop] | Deliverable[s] | Secret sauce |
| Basically | Off-line | E-business | Green | Quick win |
| Timeline(s) | Impact[ful] | Scope | Perspective | Knowledge Transfer |
| Time to Market | Buzz | Transformative | Eyeballs | Out of the [Box | Loop] |
| Negotiated | Agnostic | BUZZWORD BINGO (free square) | Drop the Ball | Landing Page[s] |
| Touch Base | Application Service Provider (ASP) | Restructuring | Off the Shelf | Reverse Engineer |
| Leadership | Patent | Win-win | Search Engine Optimization | Customer Relationship Management (CRM) |