| Opportunity | Red Flag | Success | Intellectual Property | Vertical Market |
| Real-Time | Perspective | One Stop Shop | Metrics | Project |
| High-Level | Seamless | BUZZWORD BINGO (free square) | Braindump | Deploy |
| Top Of The Game | Leverage | Business Opportunity | Non-Traditional Management | Sales Driven |
| Benefit analysis | Innovation / Innovated | Cadence Call | Fast Track | Dashboard |
| Sustainable / Sustainability | Emerging markets | Heavy lifting | Soup to nuts 24/7 | Relevance |
| Engage | Targeted | Tailwind[s] | Statement of Work (SOW) | Green |
| Strategy | Front Lines | BUZZWORD BINGO (free square) | Sticky-ness | Discovery |
| Reuse / Reusability | Negotiated | Timeline(s) | Optimization | Bandwidth |
| Cross Sell | Portal | Scenario[s] | Issues | Fault Tolerant |