| Core Competency / Core Competencies | Elephant in the room | Business Opportunity | Prototype | Top down |
| Viral | Fast Track | Asset[s] | Reactivation | Acquisition |
| Deep dive | Timeline(s) | BUZZWORD BINGO (free square) | E-commerce | E-business |
| Aggregate | Skill set(s) | Out Source | Critical Path / Issue | 30,000 foot view |
| Cost | Process | Grow | Dynamic | Tasked |
| Team Building | Landing Page[s] | Eyeballs | Patent | User Friendly |
| Perspective | Reinvent[ing] the wheel | Mind Share | Return on Investment (ROI) | Google Juice |
| Workshop | Personalization | BUZZWORD BINGO (free square) | Deploy | Transformative |
| Ball Park | ETA | Laser-focused | Touchpoints | Communication |
| Total Quality [or] Quality Driven | Client Focus[ed] | Network[ing] | Action Item / Action It | Team Player |