| Tasked | Back-end | Customer Oriented | Drink the Kool-Aid | Metadata |
| Run the Numbers | Conversion | Exposure | Sustainable / Sustainability | Legacy |
| Benefit analysis | Synergy / Synergies | BUZZWORD BINGO (free square) | Google Juice | Followup |
| Real-Time | Knowledge Transfer | One to one | Cadence Call | Web 2.0 / 3.0 |
| Automated | Open Source | Impact[ful] | Offline | Hardball |
| Acquisition | Discovery | Reuse / Reusability | Impact[ful] | Dashboard |
| Agnostic | Deadlines | Due dilligence | Segment | On The Same Page |
| Backward Compatible | Milestone | BUZZWORD BINGO (free square) | Metadata | User Friendly |
| Knowledge Base | Strategic | Vision statement | Off the Shelf | Lean In |
| Market Window | Mindset | Green | Streamline | Walk the Talk |