| New Economy | Sales Driven | Retention | Think Outside the Box | Mind Share |
| Web 2.0 / 3.0 | Circle Back | Team Building | Raising the Bar | Dynamic |
| Followup | Knowledge Base | BUZZWORD BINGO (free square) | Utilize | Phase |
| Control Group | Workflow | Google Juice | Proactive | Portfolio |
| Measurement | Best Practice | Profit[ability] | Go to market | Fast Track |
| Ramp Up | Red Flag | Heads up | Legacy | Leverage |
| Competitive | Reactivation | Buzz | Conversion | Market Leader |
| Go Live | Bandwidth | BUZZWORD BINGO (free square) | Win-win | Total Cost of Ownership (TCO) |
| Market Window | Gap Analysis | Optimization | Experiences | Omnichannel / Cross Channel |
| Mindset | Best of Breed | Open Source | Advantage | Data Mining |