| Prioritized | Intellectual Property | Content Management | Scale | Partner |
| First to market | Etched in Stone | Measurement | Bottom Line | Soup to nuts 24/7 |
| Personalization | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Level Playing Field | Engage |
| Timeline(s) | Quick win | In a Nutshell | Customer Centric | Revenue |
| Deploy | Workshop | Customer Facing | Eyeballs | Benefit analysis |
| Value | Business Plan | Workflow | Turnkey | Call to Action |
| E-tailers | Robust | Fault Tolerant | Sustainable | High-Level |
| Measurement | Top down | BUZZWORD BINGO (free square) | Leverage | Marketing / Promotional Collateral |
| Acquisition | Project | B2B | Application Service Provider (ASP) | Negotiated |
| Profit[ability] | Buzz | Fast Track | Patent | Granular |