| Engage | Big Picture | Lead The Field / Occupy The Field | Web 2.0 / 3.0 | Off the Shelf |
| On The Same Page | Game Plan | B2B | Customer Facing | Robust |
| Deploy | Deadlines | BUZZWORD BINGO (free square) | At the end of the day | Issues |
| Heads up | Value | Solution(s) | Scale | Aggregate |
| Marketing / Promotional Collateral | Integration | Advantage | Resource[s] | Green |
| Value | Total Quality [or] Quality Driven | Cutting Edge | Mindset | Leverage |
| Content Management | Reuse / Reusability | Competitive | Conversation | Restructuring |
| Basically | Eyeballs | BUZZWORD BINGO (free square) | At the end of the day | Touch Base |
| Goal oriented | Utilize | Touchpoints | Re-engagement | Traction |
| Scenario[s] | Drink the Kool-Aid | Retention | Market Leader | Functionality |