| Integration | Tasked | Target Audience | Eyeballs | Negotiated |
| Collaborate / Collaboration | Flexibility | Emerging markets | Call to Action | Search Engine Optimization |
| Compelling | Customer Oriented | BUZZWORD BINGO (free square) | Due dilligence | Portfolio |
| Control Group | Downsize | Deploy | Scale | Run the Numbers |
| Metadata | Data Mining | Wow Factor | Back to the drawing board | Service Oriented |
| Niche[s] | Traction | First to market | Eyeballs | Automated |
| Knowledge Base | Portal | Targeted | Touchpoints | On The Same Page |
| Total Cost of Ownership (TCO) | Circle Back | BUZZWORD BINGO (free square) | Laser-focused | Moving/Going Forward |
| Convergent | Goal oriented | Drop the Ball | Technologies | Out Source |
| Top down | Off the Shelf | Communication | Customer Centric | Reactivation |