| Deadlines | Portfolio | Open Source | Connectivity | Scale |
| Reinvent[ing] the wheel | Discovery | Revenue | Benchmark | Offline |
| Non-Traditional Management | Strategic | BUZZWORD BINGO (free square) | Up to speed | Customer Relationship Management (CRM) |
| Low-Hanging Fruit | Agenda | Robust | One Stop Shop | Reactivation |
| Control Group | Deep dive | Reswizzle | Business Opportunity | Call to Action |
| Goal[s] | Level Set | Objectives | Reverse Engineer | Go to market |
| 30,000 foot view | Facilitate | Sales Driven | Strategic | On Board |
| Demographic | BUZZWORD BINGO (free square) | Conversation | Reuse / Reusability | |
| Segment | Cutting Edge | Fault Tolerant | Virtual / Virtualization | Omnichannel / Cross Channel |
| Technologies | Heavy lifting | Experiences | Control Group | Scope |