| On the back end | Call to Action | Experiences | Front Lines | Landing Page[s] |
| Workflow | Issues | Phase | Expectations | Touch Base |
| Reach out | No-Brainer | BUZZWORD BINGO (free square) | Differentiation | Negotiated |
| Return on Investment (ROI) | Promotion | Diversity | Re-engagement | Ramp Up |
| Bottom up | Heavy lifting | Out of the [Box | Loop] | Low-Hanging Fruit | Target Audience |
| Upside | Metrics | Brain Storm / Mind Shower | Touch Base | Engage |
| Grow | Back to the drawing board | Communication | Process | Reinvent[ing] the wheel |
| High-Level | Downsize | BUZZWORD BINGO (free square) | Offline | Acquisition |
| No-Brainer | Tasked | Portfolio | Scale | In a Nutshell |
| Gap Analysis | Open Source | Transformative | Customer Relationship Management (CRM) | Green |