| Out of the [Box | Loop] | Streamline | Market Window | Up to speed | Focused |
| Workflow | Resource[s] | Gap Analysis | Wow Factor | Offline |
| Grow | Prioritized | BUZZWORD BINGO (free square) | Benchmark | Exposure |
| E-business | Ecosystem | Big Picture | Team Player | Customer Facing |
| Top Of The Game | Soup to nuts 24/7 | Initial Assessment | Collaborate / Collaboration | Convergent |
| Target Audience | Connectivity | Backward Compatible | Proactive | Objectives |
| Discovery | Web 2.0 / 3.0 | Exposure | A-B Testing | Engage |
| Market Leader | Scenario[s] | BUZZWORD BINGO (free square) | Upside | Heads up |
| Cutting Edge | Back to the drawing board | Paradigm | Raising the Bar | Big Picture |
| Reactivation | Off the Shelf | Time to Market | Differentiation | Restructuring |