| Promotion | Measurement | Laser-focused | Out Source | Engage |
| Personalization | Data Driven | One to one | Circle Back | New Economy |
| Downsize | No-Brainer | BUZZWORD BINGO (free square) | Reach out | Innovation / Innovated |
| Real-Time | A-B Testing | Drill Down | Synergy / Synergies | ETA |
| Robust | Knowledge Base | Cost | Braindump | Drink the Kool-Aid |
| Deploy | Popup | Reinvigorate | Big Picture | A-B Testing |
| Personalization | Goal[s] | Transformative | Acquisition | Exposure |
| Reinvent[ing] the wheel | Communication | BUZZWORD BINGO (free square) | Impact[ful] | Secret sauce |
| Agnostic | Go Public | Turnkey | Key Factor / Words | Advantage |
| Customer Oriented | Level Playing Field | Scope | Soup to nuts 24/7 | Brain Storm / Mind Shower |