| Collaborate / Collaboration | Wow Factor | Total Cost of Ownership (TCO) | Green | Demographic |
| Control Group | Elephant in the room | Red Flag | Niche[s] | New Economy |
| Goal oriented | Restructuring | BUZZWORD BINGO (free square) | Profit[ability] | A-B Testing |
| Partner | Backward Compatible | E-tailers | Streamline | Business Plan |
| Relevance | Mind Share | Phase | Return on Investment (ROI) |
| Issues | Goal oriented | Sticky-ness | Metadata | |
| Objectives | Basically | Strategy | Fault Tolerant | Workshop |
| Google Juice | Game Plan | BUZZWORD BINGO (free square) | Search Engine Optimization | 30,000 foot view |
| Double down | Functionality | Conversation | Circle Back | Soup to nuts 24/7 |
| Popup | Targeted | Scope | Pushback | Focused |