| Bottom Line | Agenda | Mind Share | Statement of Work (SOW) | Client Focus[ed] |
| Brain Storm / Mind Shower | Initial Assessment | Business Opportunity | Diversity | Aggregate |
| Core Competency / Core Competencies | Fault Tolerant | BUZZWORD BINGO (free square) | Team Building | No-Brainer |
| Reswizzle | On Board | Google Juice | Conversion | Robust |
| Wow Factor | Automated | Relevance | Exposure | Application Service Provider (ASP) |
| Guidance | Prototype | Mission Critical | Reswizzle | Solution(s) |
| Customer Facing | Core Competency / Core Competencies | Perspective | Etched in Stone | Deliverable[s] |
| Heavy lifting | Fast Track | BUZZWORD BINGO (free square) | Optimization | Walk the Talk |
| Reverse Engineer | Sustainable | Front Lines | Off the Shelf | Compelling |
| Brain Storm / Mind Shower | One to one | Innovation / Innovated | Top Of The Game | Go Public |