| Functionality | A-B Testing | Prototype | Game Plan | Solution(s) |
| Lean In | Mind Share | Tasked | Turnkey | Downsize |
| Exposure | Fast Track | BUZZWORD BINGO (free square) | Cross Sell | Data Mining |
| Prioritized | Emerging markets | Portal | Dashboard | Followup |
| Heads up | Gap Analysis | Out Source | Etched in Stone | Asset[s] |
| Growth | Leadership | Personalization | Low-Hanging Fruit | Cadence Call |
| Connectivity | Touch Base | Issues | Web 2.0 / 3.0 | Monetize |
| Sales Driven | Bottom Line | BUZZWORD BINGO (free square) | Back to the drawing board | Deep dive |
| Portfolio | Strategic | Drill Down | Quick win | That being said / Having said that |
| Impact[ful] | Goal[s] | Circle Back | Off-line | Network[ing] |