| Deadlines | Metrics | Personalization | Gap Analysis | Basically |
| One Stop Shop | Connectivity | Core Competency / Core Competencies | Time to Market | Capacity |
| Customer Centric | E-business | BUZZWORD BINGO (free square) | Target Audience | Exposure |
| Customer Relationship Management (CRM) | Solution(s) | Dynamic | Omnichannel / Cross Channel | Retention |
| Band-aid | Customer Service | Collaborate / Collaboration | Focused | Downsize |
| Proactive | Deploy | Traction | Integration | One to one |
| Reactivation | Leadership | Goal[s] | Negotiated | Drill Down |
| Perspective | Up to speed | BUZZWORD BINGO (free square) | Restructuring | Total Cost of Ownership (TCO) |
| Gap Analysis | Upside | Aggregate | Pushback | Strategize |
| Ramp Up | Benchmark | Team Player | Viral | Braindump |