| Customer Facing | Strategize | Backward Compatible | Utilize | Real-Time |
| Proactive | Promotion | Wow Factor | Basically | Core Competency / Core Competencies |
| Target Audience | First to market | BUZZWORD BINGO (free square) | Open Source | Streamline |
| Performance | Capacity | Ball Park | Partner | Focused |
| E-tailers | Conversion | Marketing / Promotional Collateral | Demographic | Customer Service |
| Intellectual Property | Deploy | On Board | Market Leader | Vision statement |
| ETA | Traction | Network[ing] | Knowledge Transfer | Big Picture |
| Robust | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Engage | Pushback |
| Red Flag | Segment | E-tailers | Restructuring | Reinvent[ing] the wheel |
| Moving/Going Forward | Web 2.0 / 3.0 | Timeline(s) | New Economy | Objectives |