| Relevance | Pipeline | Sticky-ness | Fault Tolerant | Prioritized |
| Web 2.0 / 3.0 | Robust | Go to market | Etched in Stone | Target Audience |
| Application Service Provider (ASP) | Best Practice | BUZZWORD BINGO (free square) | Facilitate | Front Lines |
| Technologies | Re-engagement | Braindump | Popup | Prototype |
| 30,000 foot view | Core Competency / Core Competencies | Reverse Engineer | Differentiation | Tasked |
| Reswizzle | Patent | Integration | On Board | Green |
| Strategize | Drill Down | Customer Facing | Revenue | Total Cost of Ownership (TCO) |
| Top Of The Game | Emerging markets | BUZZWORD BINGO (free square) | Google Juice | Project |
| Personalization | Partner | Heavy lifting | Mission Critical | Goal oriented |
| Game Plan | Agnostic | Run the Numbers | Heads up | Data Mining |