| Hardball | Search Engine Optimization | Team Building | Agnostic | Data Driven |
| Business Opportunity | Ownership | Perspective | Metadata | Run the Numbers |
| Expectations | Service Oriented | BUZZWORD BINGO (free square) | Time to Market | Issues |
| Deep dive | Customer Oriented | Braindump | Connectivity | Negotiated |
| Drink the Kool-Aid | Run it up the flagpole | Communication | Grow | Viral |
| Revenue | Capacity | Growth | Success | Agenda |
| Landing Page[s] | Conversion | User Friendly | Connectivity | Reverse Engineer |
| Leadership | Vision statement | BUZZWORD BINGO (free square) | That being said / Having said that | Technologies |
| Ball Park | Bandwidth | Policy[ies] | Metadata | Walk the Talk |
| Viral | Advantage | Road map | Service Oriented | Burn rate |