| Up-Sell | Mind Share | Landing Page[s] | Herding Cats | Go to market |
| Soup to nuts 24/7 | No-Brainer | Offline | Ramp Up | Seamless |
| Functionality | Brand[ing] | BUZZWORD BINGO (free square) | Band-aid | Heavy lifting |
| Niche[s] | Negotiated | Secret sauce | Go Public | Robust |
| Braindump | Network[ing] | Customer Centric | A-B Testing | Off Site Meeting |
| Scope | End to end | User Friendly | Grow | Workflow |
| First to market | Relevance | Customer Oriented | Time to Market | Customer Relationship Management (CRM) |
| Marketing / Promotional Collateral | Objectives | BUZZWORD BINGO (free square) | Leverage | Scale |
| Diversity | Workshop | Retention | Band-aid | Business Plan |
| Low-Hanging Fruit | At the end of the day | One Stop Shop | Bottom Line | Compelling |