| Customer Centric | Up-Sell | Synergy / Synergies | Challenge[s] | Policy[ies] |
| A-B Testing | Soup to nuts 24/7 | Knowledge Transfer | Best Practice | Expectations |
| Go Live | Open Source | BUZZWORD BINGO (free square) | Traction | High-Level |
| Robust | Secret sauce | Leverage | Downsize | Google Juice |
| Reactivation | Advantage | Deadlines | Patent | Followup |
| Wow Factor | Center of Excellence | Restructuring | Reswizzle | Grow |
| Fast Track | No-Brainer | Omnichannel / Cross Channel | Brand[ing] | Reach out |
| Competitive | Level Playing Field | BUZZWORD BINGO (free square) | Advantage | First to market |
| Market Leader | Convergent | Web 2.0 / 3.0 | Road map | Perspective |
| Tasked | One Stop Shop | Lead The Field / Occupy The Field | Knowledge Base | Strategy |