| Perspective | Retention | High-Level | Diversity | |
| That being said / Having said that | Conversation | Etched in Stone | Market Window | Omnichannel / Cross Channel |
| Walk the Talk | Engage | BUZZWORD BINGO (free square) | Touchpoints | Technologies |
| Business Opportunity | Communication | Synergy / Synergies | Customer Oriented | Demographic |
| Cost | Buzz | Level Playing Field | Drink the Kool-Aid | Fault Tolerant |
| Etched in Stone | Emerging markets | Data Driven | Asset[s] | Hardball |
| Benefit analysis | Fault Tolerant | Front Lines | Customer Facing | Content Management |
| Conversation | Revisit | BUZZWORD BINGO (free square) | Drill Down | Aggregate |
| Ownership | Big Picture | Paradigm | Mission Critical | Low-Hanging Fruit |
| Secret sauce | Monetize | Reach out | Compelling | Phase |