| Scope | Secret sauce | Downsize | Client Focus[ed] | Diversity |
| Demographic | Reactivation | Dashboard | Road map | Back to the drawing board |
| Sales Driven | Transformative | BUZZWORD BINGO (free square) | Retention | Perspective |
| Automated | Measurement | Tailwind[s] | Go Live | Empower[ment] |
| At the end of the day | Prioritized | Convergent | Niche[s] | Guidance |
| Marketing / Promotional Collateral | Re-engagement | Workshop | Sustainable / Sustainability | Buzz |
| Center of Excellence | Expectations | Impact[ful] | Drop the Ball | Benchmark |
| Value | Think Outside the Box | BUZZWORD BINGO (free square) | Elephant in the room | Customer Oriented |
| Opportunity | Content Management | Granular | Team Player | Turnkey |
| Up-Sell | Heavy lifting | Backward Compatible | Scale | Reverse Engineer |