| Tailwind[s] | Network[ing] | Business Opportunity | Legacy | Business Plan |
| Challenge[s] | Pushback | Customer Relationship Management (CRM) | Facilitate | Reinvent[ing] the wheel |
| Application Service Provider (ASP) | Etched in Stone | BUZZWORD BINGO (free square) | Retention | Segment |
| Downsize | Goal[s] | Brain Storm / Mind Shower | Convergent | Ownership |
| Brand[ing] | Workflow | On Board | Red Flag | Portfolio |
| Technologies | Phase | Innovation / Innovated | Negotiated | Sustainable / Sustainability |
| Monetize | Grow | Up to speed | Tailwind[s] | Team Player |
| Deadlines | Business Plan | BUZZWORD BINGO (free square) | Business Opportunity | Game Plan |
| Diversity | Scope | Reuse / Reusability | Sustainable | Downsize |
| Compelling | Drink the Kool-Aid | Soup to nuts 24/7 | Run it up the flagpole | Popup |