| Workflow | Reswizzle | Metadata | Customer Relationship Management (CRM) | Relevance |
| ETA | Level Playing Field | Exposure | Niche[s] | Ownership |
| Acquisition | Quick win | BUZZWORD BINGO (free square) | Basically | Tailwind[s] |
| Due dilligence | Reinvent[ing] the wheel | Synergy / Synergies | Innovation / Innovated | Initial Assessment |
| Value | Personalization | Ramp Up | Solution(s) | Portfolio |
| Monoply | Resource[s] | Reactivation | Transformative | Phase |
| Cost | Agnostic | Deadlines | Center of Excellence | Opportunity |
| Reuse / Reusability | Customer Relationship Management (CRM) | BUZZWORD BINGO (free square) | Network[ing] | Etched in Stone |
| Brand[ing] | Best of Breed | Intellectual Property | Team Player | Milestone |
| Think Outside the Box | Sales Driven | Hardball | Walk the Talk | Differentiation |