| Road map | Conversation | Retention | High-Level | Success |
| Gap Analysis | User Friendly | Touch Base | Market Window | Elevator pitch |
| Landing Page[s] | Circle the wagons | BUZZWORD BINGO (free square) | Value | Network[ing] |
| Segment | Conversion | Niche[s] | Sustainable / Sustainability | Level Playing Field |
| Partner | Hardball | Dynamic | Deploy | Knowledge Base |
| Strategy | B2B | Followup | Technologies | No-Brainer |
| Mission Critical | Workshop | Vertical Market | Initial Assessment | Wow Factor |
| Business Opportunity | Action Item / Action It | BUZZWORD BINGO (free square) | Dashboard | Success |
| Core Competency / Core Competencies | Drink the Kool-Aid | Heavy lifting | Agnostic | Elephant in the room |
| Moving/Going Forward | Bandwidth | Experiences | Strategize | Reinvent[ing] the wheel |