| Sales Driven | Up-Sell | Back-end | Benchmark | Customer Relationship Management (CRM) |
| Ball Park | Expectations | Focused | Guidance | On Board |
| Vision statement | Business Opportunity | BUZZWORD BINGO (free square) | Automated | Dynamic |
| Eyeballs | Deadlines | Legacy | Knowledge Base | Critical Path / Issue |
| Flexibility | E-tailers | Resource[s] | Ramp Up | Drink the Kool-Aid |
| Non-Traditional Management | Road map | Deep dive | Opportunity | End to end |
| Secret sauce | Reswizzle | Challenge[s] | Top down | Leverage |
| Back to the drawing board | Seamless | BUZZWORD BINGO (free square) | Aggregate | Team Player |
| Return on Investment (ROI) | Objectives | Strategize | Circle Back | Monetize |
| Gap Analysis | Win-win | Initial Assessment | Cross Sell | Grow |