| Aggregate | Sustainable | Off the Shelf | Demographic | Reuse / Reusability |
| Niche[s] | Metrics | Back-end | Front Lines | Road map |
| Real-Time | Customer Oriented | BUZZWORD BINGO (free square) | Drink the Kool-Aid | Mindset |
| Pipeline | Flexibility | Green | Objectives | Brain Storm / Mind Shower |
| Guidance | Customer Centric | Low-Hanging Fruit | Reinvent[ing] the wheel | Wow Factor |
| Up-Sell | Win-win | On The Same Page | Fault Tolerant | Search Engine Optimization |
| Customer Centric | Level Playing Field | Objectives | Strategy | High-Level |
| Best Practice | Innovation / Innovated | BUZZWORD BINGO (free square) | Differentiation | Think Outside the Box |
| Re-engagement | Opportunity | Scope | Scale | Vertical Market |
| Run it up the flagpole | New Economy | Promotion | Fast Track | Gap Analysis |