| Convergent | Conversion | Service Oriented | Aggregate | B2B |
| Timeline(s) | Performance | Business Plan | Negotiated | Drink the Kool-Aid |
| Wow Factor | Think Outside the Box | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Fast Track |
| Deep dive | Lean In | Optimization | Data Driven | Reuse / Reusability |
| E-commerce | Deploy | Profit[ability] | Quick win | Patent |
| Team Player | Gap Analysis | Viral | Deep dive | Time to Market |
| Key Factor / Words | Non-Traditional Management | Promotion | Turnkey | Reswizzle |
| Search Engine Optimization | Metadata | BUZZWORD BINGO (free square) | Off-line | Asset[s] |
| Go Public | Walk the Talk | Brand[ing] | Pushback | Mindset |
| Legacy | Ramp Up | Traction | High-Level | Project |