| Re-engagement | Market Leader | Heavy lifting | Functionality | Process |
| Omnichannel / Cross Channel | Sustainable | Agenda | Expectations | Impact[ful] |
| Metadata | Differentiation | BUZZWORD BINGO (free square) | Total Cost of Ownership (TCO) | Turnkey |
| Measurement | Acquisition | Top down | Team Player | Deep dive |
| Focused | ETA | Service Oriented | Low-Hanging Fruit | Technologies |
| On the back end | Initial Assessment | Objectives | At the end of the day | Cross Sell |
| Back-end | Sales Driven | Cadence Call | Heads up | Basically |
| Collaborate / Collaboration | Soup to nuts 24/7 | BUZZWORD BINGO (free square) | Opportunity | Brand[ing] |
| Deep dive | Traction | Personalization | Asset[s] | Statement of Work (SOW) |
| Elevator pitch | Convergent | Circle Back | Mindset | One to one |