| Scale | Negotiated | Out of the [Box | Loop] | Communication | Sticky-ness |
| Aggregate | Marketing / Promotional Collateral | Transformative | Retention | |
| Impact[ful] | Innovation / Innovated | BUZZWORD BINGO (free square) | Skill set(s) | Workshop |
| Facilitate | Competitive | Up-Sell | Workflow | Legacy |
| Differentiation | Business Plan | Tasked | Conversion | Reach out |
| Statement of Work (SOW) | Reswizzle | Quick win | Growth | Expectations |
| Mind Share | Best of Breed | Burn rate | Center of Excellence | Customer Centric |
| Differentiation | Policy[ies] | BUZZWORD BINGO (free square) | Back-end | Touchpoints |
| Up-Sell | Data Driven | B2B | Knowledge Transfer | Collaborate / Collaboration |
| Profit[ability] | Customer Relationship Management (CRM) | Business Plan | Partner | Negotiated |