| Quick win | Return on Investment (ROI) | Mission Critical | Acquisition | Red Flag |
| Call to Action | Lead The Field / Occupy The Field | Content Management | Off Site Meeting | Prioritized |
| Low-Hanging Fruit | Exposure | BUZZWORD BINGO (free square) | Win-win | Drill Down |
| Pushback | Leadership | Growth | Patent | Customer Centric |
| Center of Excellence | Promotion | E-tailers | Google Juice | Walk the Talk |
| Popup | Mind Share | Re-engagement | Phase | Utilize |
| Competitive | Metrics | E-tailers | Drop the Ball | Off-line |
| Market Window | Solution(s) | BUZZWORD BINGO (free square) | Discovery | Up to speed |
| Laser-focused | Benchmark | Back-end | Reactivation | Out Source |
| Top down | Customer Centric | Turnkey | Bandwidth | Asset[s] |