| Ownership | Call to Action | Reactivation | Basically | 30,000 foot view |
| Functionality | Success | Targeted | Lean In | Market Leader |
| Automated | Cutting Edge | BUZZWORD BINGO (free square) | Transformative | Process |
| Deep dive | On the back end | Game Plan | Front Lines | Out of the [Box | Loop] |
| Moving/Going Forward | In a Nutshell | E-tailers | Policy[ies] | Strategy |
| Strategy | Personalization | Followup | Scenario[s] | Team Building |
| Statement of Work (SOW) | Ecosystem | Experiences | Call to Action | Customer Service |
| Synergy / Synergies | Cutting Edge | BUZZWORD BINGO (free square) | Ownership | Traction |
| Top down | Pushback | Strategize | Level Set | Agenda |
| E-commerce | In a Nutshell | Competitive | Etched in Stone |