| Reswizzle | Robust | Network[ing] | Dashboard | Prioritized |
| Engage | Automated | Google Juice | Return on Investment (ROI) | Measurement |
| Granular | Call to Action | BUZZWORD BINGO (free square) | Service Oriented | Optimization |
| Strategize | Time to Market | Level Playing Field | Leadership | Bottom Line |
| At the end of the day | Monoply | Walk the Talk | Exposure | Facilitate |
| Pipeline | Control Group | At the end of the day | Off Site Meeting | Hardball |
| Personalization | Reswizzle | Guidance | Fast Track | E-business |
| Upside | Moving/Going Forward | BUZZWORD BINGO (free square) | Paradigm | Granular |
| Go Live | Objectives | Team Player | Revisit | Top down |
| Demographic | Experiences | A-B Testing | Lead The Field / Occupy The Field | Strategize |