| Cost | Flexibility | Off Site Meeting | ETA | In a Nutshell |
| Portal | Return on Investment (ROI) | Call to Action | Go to market | Reswizzle |
| Segment | Total Cost of Ownership (TCO) | BUZZWORD BINGO (free square) | Client Focus[ed] | Focused |
| Game Plan | Statement of Work (SOW) | That being said / Having said that | Scenario[s] | Run the Numbers |
| Optimization | Best of Breed | Real-Time | Strategic | Streamline |
| Reuse / Reusability | Utilize | Performance | Out of the [Box | Loop] | Popup |
| Win-win | Advantage | Fault Tolerant | Touchpoints | |
| Cost | Growth | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Ecosystem |
| Ball Park | Monetize | Tasked | Strategize | Prototype |
| Market Window | Agenda | Empower[ment] | Bandwidth | Success |