| Revenue | Followup | Integration | Google Juice | Advantage |
| Cutting Edge | Reverse Engineer | Out Source | Skill set(s) | Strategy |
| Sustainable / Sustainability | Ownership | BUZZWORD BINGO (free square) | Cascade Graph | No-Brainer |
| Best of Breed | Downsize | Hardball | Optimization | |
| Prototype | Deliverable[s] | Basically | Emerging markets | Statement of Work (SOW) |
| Prototype | Optimization | Deadlines | Policy[ies] | Mission Critical |
| Target Audience | E-tailers | Data Driven | Touchpoints | Knowledge Transfer |
| No-Brainer | Control Group | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Expectations |
| Up-Sell | Personalization | Content Management | Out of the [Box | Loop] | Agenda |
| First to market | Granular | Green | Compelling | Raising the Bar |