| Backward Compatible | Opportunity | Streamline | Relevance | Center of Excellence |
| Ownership | Goal oriented | Sticky-ness | Target Audience | Legacy |
| No-Brainer | Growth | BUZZWORD BINGO (free square) | Fast Track | Green |
| Re-engagement | Vision statement | Out of the [Box | Loop] | Monetize | Agnostic |
| Level Playing Field | Sales Driven | Basically | Web 2.0 / 3.0 | Critical Path / Issue |
| Dashboard | Functionality | Strategize | Top down | Virtual / Virtualization |
| Go Live | Connectivity | Workshop | Timeline(s) | Value |
| Market Window | Double down | BUZZWORD BINGO (free square) | Drop the Ball | Ball Park |
| Road map | Aggregate | Total Cost of Ownership (TCO) | Circle Back | Monoply |
| Critical Path / Issue | Prioritized | 30,000 foot view | Guidance | Basically |