| Target Audience | Market Leader | Game Plan | Double down | Emerging markets |
| Customer Centric | Dynamic | Business Plan | E-commerce | Capacity |
| Offline | Collaborate / Collaboration | BUZZWORD BINGO (free square) | Metadata | Strategize |
| Discovery | Deadlines | Data Driven | Re-engagement | Leadership |
| Return on Investment (ROI) | Google Juice | Issues | Go Live | Brain Storm / Mind Shower |
| Business Opportunity | A-B Testing | Total Cost of Ownership (TCO) | Pushback | Action Item / Action It |
| Best Practice | Go Live | Vertical Market | Elevator pitch | Mindset |
| Think Outside the Box | Phase | BUZZWORD BINGO (free square) | Reverse Engineer | End to end |
| Portfolio | Workshop | Run it up the flagpole | Downsize | Level Set |
| Reactivation | Bottom Line | Run the Numbers | Communication | Compelling |