| Value | Prototype | Promotion | Brain Storm / Mind Shower | Diversity |
| Cost | Project | Workshop | Re-engagement | In a Nutshell |
| Synergy / Synergies | Issues | BUZZWORD BINGO (free square) | Client Focus[ed] | Success |
| Metadata | Red Flag | Proactive | E-commerce | Engage |
| Back to the drawing board | Grow | Asset[s] | Facilitate | Utilize |
| Low-Hanging Fruit | Red Flag | Bottom up | Ramp Up | Up-Sell |
| Metadata | Demographic | Engage | Solution(s) | Service Oriented |
| Circle Back | Cascade Graph | BUZZWORD BINGO (free square) | Expectations | One Stop Shop |
| On The Same Page | Conversation | Bottom Line | Go to market | Multitask[ing] |
| Market Window | Grow | Off-line | Reinvigorate | Revisit |