| Strategy | Scale | Ownership | Run the Numbers | Best of Breed |
| Paradigm | Engage | Search Engine Optimization | Landing Page[s] | Metadata |
| Strategic | Dynamic | BUZZWORD BINGO (free square) | Timeline(s) | Capacity |
| Workflow | Segment | Technologies | Opportunity | Data Mining |
| User Friendly | Laser-focused | Omnichannel / Cross Channel | Band-aid | Network[ing] |
| Data Driven | Elephant in the room | Service Oriented | Hardball | Portfolio |
| Sustainable / Sustainability | Business Plan | Agnostic | Optimization | Back-end |
| Strategy | Turnkey | BUZZWORD BINGO (free square) | Out Source | Goal oriented |
| Drop the Ball | Cadence Call | Seamless | Off the Shelf | Run the Numbers |
| Non-Traditional Management | Call to Action | Scope | Time to Market | Target Audience |