| Service Oriented | Cutting Edge | Laser-focused | Patent | Hardball |
| Touchpoints | Return on Investment (ROI) | Solution(s) | Communication | Leverage |
| No-Brainer | Off the Shelf | BUZZWORD BINGO (free square) | Impact[ful] | In a Nutshell |
| Project | Promotion | Ball Park | Goal[s] | High-Level |
| Offline | Vision statement | Automated | Google Juice | Heavy lifting |
| Offline | Deep dive | Heads up | Circle the wagons | Reswizzle |
| Top Of The Game | Advantage | Red Flag | Walk the Talk | In a Nutshell |
| Grow | Secret sauce | BUZZWORD BINGO (free square) | First to market | Asset[s] |
| Value | Promotion | A-B Testing | Out Source | Scale |
| B2B | Top down | Fault Tolerant | Patent | Heavy lifting |