| Wow Factor | Goal oriented | Traction | Up-Sell | Focused |
| Top down | No-Brainer | Performance | Deploy | Heavy lifting |
| Cost | Turnkey | BUZZWORD BINGO (free square) | Negotiated | Benchmark |
| First to market | Omnichannel / Cross Channel | Cascade Graph | Walk the Talk | On The Same Page |
| Flexibility | Optimization | Circle Back | Partner | Service Oriented |
| Flexibility | Client Focus[ed] | Asset[s] | Hardball | Top Of The Game |
| Demographic | Etched in Stone | Virtual / Virtualization | Heads up | Vertical Market |
| Total Quality [or] Quality Driven | Tasked | BUZZWORD BINGO (free square) | E-tailers | Transformative |
| 30,000 foot view | Off the Shelf | Prioritized | Grow | Paradigm |
| Reconfigure | Goal oriented | Issues | Value | Non-Traditional Management |