| Scale | Performance | Braindump | Reactivation | Fast Track |
| Facilitate | Wow Factor | Buzz | Customer Centric | Due dilligence |
| Cross Sell | Bottom Line | BUZZWORD BINGO (free square) | Pushback | Reinvent[ing] the wheel |
| Heavy lifting | Phase | Ramp Up | Vision statement | At the end of the day |
| Guidance | Non-Traditional Management | Intellectual Property | Paradigm | Total Cost of Ownership (TCO) |
| Go Live | Low-Hanging Fruit | Popup | Call to Action | Best Practice |
| Eyeballs | Cutting Edge | Engage | Run it up the flagpole | Sustainable / Sustainability |
| Leadership | Benchmark | BUZZWORD BINGO (free square) | Cascade Graph | Action Item / Action It |
| Landing Page[s] | Reactivation | Sticky-ness | On The Same Page | Etched in Stone |
| Niche[s] | Acquisition | Process | Leverage | Capacity |