| Customer Service | Emerging markets | One to one | Reinvent[ing] the wheel | Leadership |
| Sticky-ness | Portal | Time to Market | Open Source | Top down |
| Revisit | Data Driven | BUZZWORD BINGO (free square) | Measurement | Call to Action |
| Due dilligence | Road map | Critical Path / Issue | E-tailers | Level Playing Field |
| Portfolio | On The Same Page | High-Level | Conversation | Hardball |
| Double down | Out of the [Box | Loop] | Robust | Braindump | Top down |
| Optimization | Process | Eyeballs | Burn rate | Data Driven |
| Challenge[s] | Multitask[ing] | BUZZWORD BINGO (free square) | Key Factor / Words | Issues |
| Drop the Ball | Green | Experiences | Ball Park | Capacity |
| Brand[ing] | Discovery | Targeted | Reuse / Reusability | Tasked |