| B2B | Utilize | Cost | Drop the Ball | Data Driven |
| Opportunity | End to end | Goal oriented | Facilitate | Knowledge Transfer |
| Time to Market | Business Opportunity | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Phase |
| Braindump | Total Quality [or] Quality Driven | Guidance | Connectivity | Mind Share |
| Segment | Agnostic | Followup | Retention | Deploy |
| Ownership | Network[ing] | Functionality | Empower[ment] | Ball Park |
| Go to market | Resource[s] | Lean In | Agnostic | Partner |
| Transformative | Compelling | BUZZWORD BINGO (free square) | Low-Hanging Fruit | Sustainable / Sustainability |
| Phase | On the back end | Eyeballs | Run it up the flagpole | Expectations |
| Statement of Work (SOW) | Up-Sell | Data Driven | Timeline(s) | Deadlines |