| Reinvigorate | Convergent | Secret sauce | Reconfigure | Performance |
| Elephant in the room | Followup | Benchmark | Prototype | Deadlines |
| Soup to nuts 24/7 | Personalization | BUZZWORD BINGO (free square) | Facilitate | Elevator pitch |
| Viral | 30,000 foot view | Back to the drawing board | Monetize | Critical Path / Issue |
| Exposure | Ownership | Call to Action | Benefit analysis | Prioritized |
| Go to market | Revenue | Technologies | Promotion | A-B Testing |
| Core Competency / Core Competencies | Viral | Goal[s] | Center of Excellence | Front Lines |
| Walk the Talk | Moving/Going Forward | BUZZWORD BINGO (free square) | Agnostic | Due dilligence |
| Braindump | Seamless | Legacy | Network[ing] | Data Driven |
| Partner | Focused | Back-end | Differentiation | Reuse / Reusability |