| Scope | Robust | Network[ing] | Tailwind[s] | Market Leader |
| Bottom up | Strategic | Agenda | Hardball | Heavy lifting |
| Portfolio | Team Building | BUZZWORD BINGO (free square) | Upside | Mindset |
| Innovation / Innovated | Double down | Personalization | Popup | Search Engine Optimization |
| Off-line | Customer Centric | Performance | Total Cost of Ownership (TCO) | Expectations |
| Discovery | Agnostic | Process | Soup to nuts 24/7 | Total Cost of Ownership (TCO) |
| Integration | Moving/Going Forward | Lean In | Impact[ful] | Partner |
| Revenue | Connectivity | BUZZWORD BINGO (free square) | Project | Critical Path / Issue |
| Capacity | Basically | Google Juice | Braindump | Robust |
| Offline | Best of Breed | Followup | No-Brainer | Open Source |