| Scale | Streamline | Total Cost of Ownership (TCO) | Advantage | Growth |
| Agenda | Workflow | Mission Critical | Differentiation | Opportunity |
| Monoply | Best of Breed | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Landing Page[s] |
| Retention | Exposure | Ramp Up | Circle Back | Heads up |
| Omnichannel / Cross Channel | Reuse / Reusability | Brand[ing] | In a Nutshell | Impact[ful] |
| Innovation / Innovated | Strategy | Fault Tolerant | On The Same Page | Customer Oriented |
| Agenda | Best of Breed | Business Plan | On the back end | Goal[s] |
| Business Opportunity | Integration | BUZZWORD BINGO (free square) | Out of the [Box | Loop] | Convergent |
| Market Window | Proactive | Customer Centric | Partner | Followup |
| Vertical Market | E-tailers | Phase | Performance | Emerging markets |