| Metadata | Strategize | Data Mining | Target Audience | Touchpoints |
| Downsize | 30,000 foot view | Conversion | Go to market | Upside |
| Customer Relationship Management (CRM) | Level Playing Field | BUZZWORD BINGO (free square) | Conversation | Application Service Provider (ASP) |
| Return on Investment (ROI) | Workflow | No-Brainer | Benchmark | Brain Storm / Mind Shower |
| Reuse / Reusability | Phase | Focused | Automated | One Stop Shop |
| Soup to nuts 24/7 | Capacity | Brand[ing] | Revenue | Fast Track |
| Fault Tolerant | Upside | Mission Critical | Brain Storm / Mind Shower | Ball Park |
| Benchmark | Low-Hanging Fruit | BUZZWORD BINGO (free square) | Transformative | Automated |
| Drill Down | Knowledge Base | Band-aid | Offline | Promotion |
| Expectations | Circle the wagons | Discovery | Scope | Search Engine Optimization |