| Upside | Herding Cats | Mind Share | Soup to nuts 24/7 | Data Mining |
| Return on Investment (ROI) | Measurement | Advantage | Negotiated | One Stop Shop |
| Target Audience | Ball Park | BUZZWORD BINGO (free square) | Monetize | Landing Page[s] |
| Exposure | Ecosystem | Burn rate | Search Engine Optimization | Drill Down |
| Market Window | Grow | Multitask[ing] | Reswizzle | Focused |
| Brain Storm / Mind Shower | Ramp Up | Seamless | Revenue | Turnkey |
| Monoply | Tasked | Open Source | Data Mining | Wow Factor |
| Growth | Critical Path / Issue | BUZZWORD BINGO (free square) | Experiences | Strategize |
| Empower[ment] | Reinvigorate | Out of the [Box | Loop] | Core Competency / Core Competencies | Compelling |
| Legacy | Vertical Market | Sticky-ness | Ecosystem | Braindump |