| 30,000 foot view | Time to Market | Pushback | Touch Base | Action Item / Action It |
| Top down | Landing Page[s] | Service Oriented | Revisit | Game Plan |
| Ecosystem | Followup | BUZZWORD BINGO (free square) | Scope | Reuse / Reusability |
| Bottom up | Eyeballs | Data Mining | Target Audience | Issues |
| Mind Share | Monetize | E-business | Big Picture | Solution(s) |
| Reswizzle | Connectivity | Empower[ment] | Niche[s] | One Stop Shop |
| Segment | Sustainable | Conversion | Agnostic | Traction |
| Value | Content Management | BUZZWORD BINGO (free square) | 30,000 foot view | Strategy |
| Challenge[s] | Statement of Work (SOW) | Cadence Call | Initial Assessment | On The Same Page |
| Transformative | Bandwidth | Sales Driven | Negotiated | Elephant in the room |