| Target Audience | Lean In | Traction | Omnichannel / Cross Channel | Go Live |
| Fast Track | Acquisition | Streamline | Scenario[s] | Laser-focused |
| Total Cost of Ownership (TCO) | Diversity | BUZZWORD BINGO (free square) | Big Picture | Project |
| Impact[ful] | Buzz | Content Management | Call to Action | Agenda |
| Metadata | Phase | Time to Market | Customer Centric | Segment |
| Tailwind[s] | Strategy | Reverse Engineer | Data Mining | Reconfigure |
| Followup | Grow | Deliverable[s] | Segment | No-Brainer |
| Run it up the flagpole | Drop the Ball | BUZZWORD BINGO (free square) | Goal oriented | Deploy |
| Bandwidth | Re-engagement | Go Public | Action Item / Action It | Customer Facing |
| Metrics | Back to the drawing board | Process | Data Driven | Hardball |