| Success | Phase | Core Competency / Core Competencies | Deploy | Touch Base |
| Focused | Negotiated | Issues | Marketing / Promotional Collateral | Monetize |
| Content Management | Synergy / Synergies | BUZZWORD BINGO (free square) | Hardball | Leverage |
| No-Brainer | Optimization | Mission Critical | Strategic | Utilize |
| Ball Park | Deliverable[s] | Goal oriented | Think Outside the Box | Reinvigorate |
| Offline | Control Group | Strategize | Omnichannel / Cross Channel | Hardball |
| Top down | Automated | Policy[ies] | Best Practice | Personalization |
| Critical Path / Issue | Up to speed | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Road map |
| In a Nutshell | Go to market | Eyeballs | Data Mining | Resource[s] |
| Gap Analysis | Scope | Ramp Up | Content Management | Multitask[ing] |