| Leadership | Hardball | Marketing / Promotional Collateral | Data Driven | Traction |
| Wow Factor | Project | Customer Facing | Communication | Off Site Meeting |
| Ownership | Prioritized | BUZZWORD BINGO (free square) | Policy[ies] | Heads up |
| Front Lines | Data Mining | Run it up the flagpole | Ecosystem | Scope |
| Vision statement | Sustainable | Workflow | Engage | Intellectual Property |
| Sales Driven | Marketing / Promotional Collateral | Offline | Patent | Milestone |
| End to end | Cost | Hardball | At the end of the day | Touch Base |
| Brain Storm / Mind Shower | Circle the wagons | BUZZWORD BINGO (free square) | Emerging markets | Competitive |
| Multitask[ing] | Bandwidth | Agnostic | Due dilligence | Deep dive |
| Promotion | Open Source | Deadlines | Call to Action | E-commerce |