| Win-win | Content Management | Goal[s] | Transformative | Utilize |
| Agenda | Heavy lifting | Leadership | Double down | Statement of Work (SOW) |
| Compelling | Market Window | BUZZWORD BINGO (free square) | Ownership | Portal |
| Cascade Graph | Deep dive | Etched in Stone | Viral | 30,000 foot view |
| Touchpoints | Flexibility | Best Practice | Opportunity | Diversity |
| Up-Sell | Pipeline | Content Management | Downsize | Intellectual Property |
| Exposure | Demographic | Go Live | Ownership | Collaborate / Collaboration |
| Target Audience | Dynamic | BUZZWORD BINGO (free square) | Deep dive | Paradigm |
| Functionality | Return on Investment (ROI) | Opportunity | Landing Page[s] | Reach out |
| Application Service Provider (ASP) | Empower[ment] | Policy[ies] | Data Driven | Facilitate |