| Deliverable[s] | Skill set(s) | Granular | Up to speed | Traction |
| Competitive | Business Plan | Grow | Revenue | Goal oriented |
| One to one | Guidance | BUZZWORD BINGO (free square) | Turnkey | Statement of Work (SOW) |
| Legacy | Moving/Going Forward | Level Playing Field | Streamline | Data Driven |
| Re-engagement | Prioritized | Project | Reverse Engineer | Personalization |
| Brand[ing] | Skill set(s) | Relevance | Solution(s) | Goal[s] |
| Omnichannel / Cross Channel | Tailwind[s] | On the back end | Objectives | Sales Driven |
| Big Picture | Level Playing Field | BUZZWORD BINGO (free square) | Timeline(s) | Restructuring |
| Return on Investment (ROI) | Resource[s] | Business Opportunity | Call to Action | Top down |
| Go to market | Cascade Graph | Synergy / Synergies | Virtual / Virtualization | Fast Track |