| Personalization | Service Oriented | Dashboard | Granular | Lean In |
| Strategy | Circle the wagons | Band-aid | Patent | Followup |
| Business Plan | Virtual / Virtualization | BUZZWORD BINGO (free square) | Wow Factor | Metadata |
| Monetize | Ball Park | User Friendly | Initial Assessment | Turnkey |
| Brand[ing] | High-Level | Customer Relationship Management (CRM) | Real-Time | Burn rate |
| Scale | Back to the drawing board | Streamline | End to end | Go Live |
| Empower[ment] | No-Brainer | Strategic | Knowledge Base | Basically |
| Real-Time | Opportunity | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Big Picture |
| Top down | Cascade Graph | Drop the Ball | On The Same Page | Elephant in the room |
| Braindump | Issues | Red Flag | Brand[ing] | Communication |