| Cutting Edge | Win-win | Marketing / Promotional Collateral | Run it up the flagpole | Bottom up |
| Reswizzle | Relevance | On the back end | That being said / Having said that | Metrics |
| Pushback | Circle the wagons | BUZZWORD BINGO (free square) | Initial Assessment | No-Brainer |
| Facilitate | In a Nutshell | Burn rate | Knowledge Transfer | On The Same Page |
| Total Quality [or] Quality Driven | Cadence Call | Deliverable[s] | Integration | Transformative |
| Convergent | Agnostic | At the end of the day | On the back end | Run it up the flagpole |
| Niche[s] | Reconfigure | Level Playing Field | Sticky-ness | Downsize |
| Metadata | Knowledge Transfer | BUZZWORD BINGO (free square) | Reinvigorate | Go to market |
| Synergy / Synergies | Customer Oriented | Flexibility | Growth | Best of Breed |
| Demographic | Best Practice | Touchpoints | Profit[ability] | Goal oriented |