| Front Lines | Proactive | Go to market | Real-Time | Reach out |
| Green | Lean In | Circle Back | Solution(s) | Turnkey |
| Engage | Elephant in the room | BUZZWORD BINGO (free square) | 30,000 foot view | Customer Oriented |
| Eyeballs | Critical Path / Issue | Mindset | Top down | Herding Cats |
| Convergent | Team Building | Value | Drop the Ball | Soup to nuts 24/7 |
| Win-win | Prototype | Lean In | Reinvigorate | Control Group |
| Opportunity | Exposure | Target Audience | Patent | Challenge[s] |
| Portfolio | Differentiation | BUZZWORD BINGO (free square) | Action Item / Action It | Segment |
| Strategize | Engage | Mind Share | Goal[s] | Timeline(s) |
| Deliverable[s] | E-business | Innovation / Innovated | Due dilligence | Total Quality [or] Quality Driven |