| Omnichannel / Cross Channel | Skill set(s) | Customer Facing | Burn rate | Dynamic |
| Revisit | Control Group | Exposure | Client Focus[ed] | Raising the Bar |
| Best Practice | Project | BUZZWORD BINGO (free square) | Fault Tolerant | Solution(s) |
| Mind Share | Partner | Proactive | Service Oriented | No-Brainer |
| Perspective | Intellectual Property | Niche[s] | Reuse / Reusability | Cascade Graph |
| Impact[ful] | Game Plan | Heads up | Lead The Field / Occupy The Field | Tasked |
| Benchmark | Open Source | Best of Breed | Challenge[s] | On The Same Page |
| Multitask[ing] | Deliverable[s] | BUZZWORD BINGO (free square) | Scenario[s] | Green |
| Offline | Popup | Etched in Stone | Sales Driven | Prioritized |
| E-tailers | Measurement | Control Group | Application Service Provider (ASP) | Customer Service |