| Portal | Elephant in the room | Communication | Omnichannel / Cross Channel | Turnkey |
| Reinvent[ing] the wheel | Empower[ment] | Business Plan | Ramp Up | Grow |
| Green | Convergent | BUZZWORD BINGO (free square) | Lean In | Prioritized |
| Bandwidth | Leverage | Transformative | Secret sauce | First to market |
| Sustainable | Etched in Stone | Landing Page[s] | Data Driven | Ecosystem |
| Partner | Front Lines | Return on Investment (ROI) | Convergent | Team Player |
| Project | Functionality | Aggregate | Level Set | Drink the Kool-Aid |
| Transformative | Buzz | BUZZWORD BINGO (free square) | Vertical Market | Monetize |
| Customer Facing | Innovation / Innovated | Initial Assessment | Followup | Utilize |
| Data Mining | Core Competency / Core Competencies | Brain Storm / Mind Shower | Run the Numbers | Conversion |