| Vision statement | Exposure | B2B | Walk the Talk | Goal oriented |
| Solution(s) | Fast Track | Strategic | Experiences | Reuse / Reusability |
| Capacity | Time to Market | BUZZWORD BINGO (free square) | Revisit | Network[ing] |
| Convergent | Revenue | Offline | Touchpoints | Empower[ment] |
| Customer Service | Best of Breed | Vertical Market | Etched in Stone | Personalization |
| Ball Park | Cutting Edge | Impact[ful] | Portal | Level Set |
| Granular | Reactivation | Deliverable[s] | Asset[s] | ETA |
| Customer Oriented | Return on Investment (ROI) | BUZZWORD BINGO (free square) | Reinvigorate | Critical Path / Issue |
| Customer Facing | Drop the Ball | Collaborate / Collaboration | Dashboard | Mind Share |
| Project | Strategic | Virtual / Virtualization | Strategize | Workshop |