| Mission Critical | Quick win | Back to the drawing board | Key Factor / Words | Pushback |
| Exposure | Upside | Go Live | Out of the [Box | Loop] | Emerging markets |
| Virtual / Virtualization | Automated | BUZZWORD BINGO (free square) | Top Of The Game | Focused |
| Bandwidth | Convergent | Opportunity | Success | Value |
| Etched in Stone | Benefit analysis | Deliverable[s] | Fault Tolerant | Traction |
| Reswizzle | Paradigm | First to market | Off the Shelf | Service Oriented |
| Circle Back | Integration | Cadence Call | Restructuring | Upside |
| Best Practice | Go to market | BUZZWORD BINGO (free square) | Prioritized | Retention |
| Touch Base | Reactivation | Return on Investment (ROI) | Moving/Going Forward | Content Management |
| Personalization | Scenario[s] | Reinvigorate | Cross Sell | Sustainable |