| Process | Leadership | Reinvent[ing] the wheel | Eyeballs | Personalization |
| Popup | Up-Sell | Business Plan | Ball Park | Target Audience |
| Offline | Moving/Going Forward | BUZZWORD BINGO (free square) | Gap Analysis | Total Cost of Ownership (TCO) |
| Up to speed | Off the Shelf | Google Juice | Deploy | Focused |
| Run it up the flagpole | Legacy | Marketing / Promotional Collateral | Back-end | Knowledge Base |
| Team Building | Profit[ability] | Web 2.0 / 3.0 | Aggregate | Differentiation |
| Turnkey | Mindset | Backward Compatible | Brand[ing] | Laser-focused |
| Green | Diversity | BUZZWORD BINGO (free square) | Market Window | End to end |
| Off-line | Out Source | Milestone | On the back end | Level Set |
| Experiences | Cadence Call | Policy[ies] | Intellectual Property | Seamless |