| Drink the Kool-Aid | Bottom Line | Soup to nuts 24/7 | Market Leader | Double down |
| Initial Assessment | Mission Critical | Low-Hanging Fruit | Top Of The Game | Cascade Graph |
| Paradigm | Milestone | BUZZWORD BINGO (free square) | Reinvigorate | Content Management |
| Market Window | Google Juice | Measurement | Vision statement | Technologies |
| Upside | Action Item / Action It | Team Building | Segment | Revisit |
| 30,000 foot view | Granular | Total Cost of Ownership (TCO) | Robust | Game Plan |
| Backward Compatible | Win-win | Customer Service | First to market | Tailwind[s] |
| Non-Traditional Management | Laser-focused | BUZZWORD BINGO (free square) | Touchpoints | No-Brainer |
| On the back end | Cadence Call | E-business | Time to Market | Circle Back |
| Legacy | Dashboard | Prototype | Center of Excellence | Front Lines |