| Pipeline | Level Playing Field | Control Group | Front Lines | Leadership |
| Popup | Fault Tolerant | E-tailers | Braindump | Goal oriented |
| Downsize | Mind Share | BUZZWORD BINGO (free square) | Differentiation | Measurement |
| ETA | Offline | Omnichannel / Cross Channel | Retention | Sticky-ness |
| Off the Shelf | Team Player | In a Nutshell | Best Practice | Non-Traditional Management |
| Convergent | Run the Numbers | Front Lines | Herding Cats | Win-win |
| On The Same Page | Lead The Field / Occupy The Field | Bottom up | Think Outside the Box | Mind Share |
| Knowledge Base | Ramp Up | BUZZWORD BINGO (free square) | Impact[ful] | Agenda |
| Bandwidth | Discovery | Customer Facing | Reconfigure | Sticky-ness |
| Reswizzle | Critical Path / Issue | Growth | No-Brainer | Eyeballs |