| Exposure | Skill set(s) | Fast Track | Google Juice | Compelling |
| Aggregate | Target Audience | Cross Sell | Project | Seamless |
| Synergy / Synergies | Double down | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Reactivation |
| Portfolio | Real-Time | Targeted | Scenario[s] | Web 2.0 / 3.0 |
| Scale | Scope | Drop the Ball | Innovation / Innovated | Metadata |
| Turnkey | Pushback | Circle the wagons | First to market | Legacy |
| Process | Experiences | Out Source | Personalization | Elephant in the room |
| Deep dive | Run it up the flagpole | BUZZWORD BINGO (free square) | Bandwidth | Integration |
| Automated | Objectives | Target Audience | Walk the Talk | User Friendly |
| Niche[s] | E-commerce | A-B Testing | Eyeballs | Client Focus[ed] |