| Business Plan | Growth | Promotion | Level Playing Field | Deliverable[s] |
| Control Group | Total Cost of Ownership (TCO) | Action Item / Action It | End to end | Data Mining |
| Omnichannel / Cross Channel | Open Source | BUZZWORD BINGO (free square) | One to one | Perspective |
| Core Competency / Core Competencies | Touch Base | Pushback | Benefit analysis | E-business |
| Double down | Grow | Walk the Talk | On Board | Advantage |
| Elevator pitch | Downsize | Statement of Work (SOW) | Synergy / Synergies | Process |
| Sustainable | Top down | Goal[s] | Experiences | Advantage |
| Ramp Up | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Team Building | Conversation |
| Run it up the flagpole | Big Picture | Target Audience | Reactivation | In a Nutshell |
| New Economy | Pipeline | Cross Sell | Resource[s] | Functionality |