| Cutting Edge | Secret sauce | Lead The Field / Occupy The Field | Data Mining | Advantage |
| Patent | Out Source | Scope | Open Source | Lean In |
| Up-Sell | Time to Market | BUZZWORD BINGO (free square) | Acquisition | Asset[s] |
| Reactivation | Circle the wagons | Action Item / Action It | Elephant in the room | Expectations |
| Marketing / Promotional Collateral | Transformative | Guidance | Quick win | Reinvent[ing] the wheel |
| Braindump | A-B Testing | Reinvigorate | Skill set(s) | End to end |
| Customer Oriented | Sticky-ness | One to one | Revisit | Off Site Meeting |
| Convergent | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Data Mining | Omnichannel / Cross Channel |
| Proactive | Goal[s] | Bandwidth | Band-aid | Synergy / Synergies |
| Asset[s] | Landing Page[s] | Bottom Line | Go Public | Backward Compatible |