| Sustainable | Market Leader | Top Of The Game | Challenge[s] | Run the Numbers |
| Cross Sell | Discovery | Elephant in the room | Capacity | Heads up |
| Search Engine Optimization | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Back-end | Synergy / Synergies |
| Promotion | Advantage | Critical Path / Issue | Return on Investment (ROI) | Walk the Talk |
| No-Brainer | Landing Page[s] | Dynamic | Customer Facing | Scope |
| Brand[ing] | Real-Time | Total Quality [or] Quality Driven | Up-Sell | Eyeballs |
| Off Site Meeting | Knowledge Transfer | Cross Sell | Big Picture | Promotion |
| Statement of Work (SOW) | Diversity | BUZZWORD BINGO (free square) | Project | Data Driven |
| E-tailers | Basically | Granular | Heavy lifting | Laser-focused |
| Reuse / Reusability | Circle Back | High-Level | Heads up | Grow |