| Challenge[s] | Perspective | Dynamic | Issues | Goal[s] |
| Value | Optimization | Leverage | Laser-focused | Differentiation |
| Game Plan | Customer Service | BUZZWORD BINGO (free square) | Proactive | In a Nutshell |
| Sustainable / Sustainability | Project | E-tailers | Pipeline | Success |
| Upside | Cost | Brain Storm / Mind Shower | Go Public | Level Set |
| On the back end | Backward Compatible | Top down | Mindset | Touch Base |
| Profit[ability] | Revisit | Leadership | Game Plan | Customer Centric |
| Traction | Low-Hanging Fruit | BUZZWORD BINGO (free square) | New Economy | Prototype |
| Agnostic | Vision statement | Run the Numbers | Time to Market | High-Level |
| Search Engine Optimization | Back-end | Big Picture | Niche[s] | Moving/Going Forward |