| Web 2.0 / 3.0 | Conversion | Target Audience | Cutting Edge | Opportunity |
| Brain Storm / Mind Shower | Compelling | Top Of The Game | Reuse / Reusability | A-B Testing |
| Segment | Service Oriented | BUZZWORD BINGO (free square) | Solution(s) | Reverse Engineer |
| Laser-focused | Call to Action | Negotiated | Metadata | Engage |
| Content Management | Downsize | Patent | Differentiation | Customer Relationship Management (CRM) |
| Agnostic | Granular | Web 2.0 / 3.0 | Policy[ies] | Lead The Field / Occupy The Field |
| Portfolio | Low-Hanging Fruit | Off-line | Compelling | Empower[ment] |
| Deliverable[s] | Communication | BUZZWORD BINGO (free square) | Buzz | Mindset |
| Circle Back | Up to speed | Wow Factor | Grow | Differentiation |
| Turnkey | Reactivation | Offline | Facilitate | Issues |