| Segment | Backward Compatible | Google Juice | Up to speed | Band-aid |
| Customer Centric | Issues | On The Same Page | Key Factor / Words | Up-Sell |
| B2B | Search Engine Optimization | BUZZWORD BINGO (free square) | Mindset | Leverage |
| New Economy | Acquisition | Lean In | Flexibility | Quick win |
| Walk the Talk | Ramp Up | E-commerce | Communication | Client Focus[ed] |
| Web 2.0 / 3.0 | Run it up the flagpole | Real-Time | Level Playing Field | Utilize |
| Top down | Customer Relationship Management (CRM) | Go Live | E-business | Raising the Bar |
| Service Oriented | Elephant in the room | BUZZWORD BINGO (free square) | Workshop | Flexibility |
| Streamline | Emerging markets | Deploy | Integration | Reswizzle |
| Wow Factor | Off the Shelf | Off-line | At the end of the day | Mission Critical |