| Out Source | Return on Investment (ROI) | Heavy lifting | Sticky-ness | Customer Facing |
| Compelling | Time to Market | Road map | Engage | Cost |
| Mission Critical | High-Level | BUZZWORD BINGO (free square) | Fault Tolerant | Revenue |
| Guidance | Best of Breed | Viral | Customer Service | Solution(s) |
| Multitask[ing] | Phase | Google Juice | Integration | Scope |
| No-Brainer | Laser-focused | Goal[s] | That being said / Having said that | One Stop Shop |
| Challenge[s] | Monoply | Reach out | Low-Hanging Fruit | Personalization |
| Data Driven | Empower[ment] | BUZZWORD BINGO (free square) | Circle Back | Skill set(s) |
| Compelling | Time to Market | Circle the wagons | Strategy | Sustainable / Sustainability |
| Discovery | Process | B2B | Agenda | Deploy |