| Bottom up | Go to market | Ecosystem | Quick win | Offline |
| Customer Service | Targeted | Milestone | Pushback | On Board |
| Experiences | E-business | BUZZWORD BINGO (free square) | Ownership | Dynamic |
| Facilitate | Convergent | Functionality | Granular | Turnkey |
| Reswizzle | Business Opportunity | Elevator pitch | Asset[s] | Growth |
| Revenue | Top down | Basically | Web 2.0 / 3.0 | Reuse / Reusability |
| Robust | Brain Storm / Mind Shower | Partner | Scenario[s] | Circle the wagons |
| Reswizzle | Cross Sell | BUZZWORD BINGO (free square) | Strategic | Knowledge Base |
| Milestone | Statement of Work (SOW) | Drop the Ball | Lead The Field / Occupy The Field | Cadence Call |
| Monoply | Leadership | Conversion | Lean In | Vision statement |