| Top down | Traction | Benchmark | Technologies | Sticky-ness |
| Laser-focused | Workflow | Process | Etched in Stone | Cutting Edge |
| Legacy | Backward Compatible | BUZZWORD BINGO (free square) | Off Site Meeting | Vertical Market |
| Cost | Service Oriented | Personalization | Performance | Mind Share |
| Segment | Heads up | Landing Page[s] | Partner | Soup to nuts 24/7 |
| Level Playing Field | Out of the [Box | Loop] | Re-engagement | Brain Storm / Mind Shower | Business Opportunity |
| Competitive | Differentiation | Vertical Market | Dashboard | Backward Compatible |
| No-Brainer | Business Plan | BUZZWORD BINGO (free square) | Promotion | Due dilligence |
| Eyeballs | Cutting Edge | A-B Testing | Knowledge Transfer | Benchmark |
| Run it up the flagpole | Cascade Graph | Discovery | Utilize | Turnkey |