| Data Driven | Etched in Stone | Followup | Engage | Front Lines |
| Conversion | Band-aid | Lean In | Bottom Line | E-tailers |
| Think Outside the Box | Cutting Edge | BUZZWORD BINGO (free square) | Vision statement | Cost |
| Performance | In a Nutshell | Innovation / Innovated | Landing Page[s] | Paradigm |
| Emerging markets | Grow | Capacity | Upside | Circle the wagons |
| Web 2.0 / 3.0 | E-business | Think Outside the Box | Timeline(s) | Business Plan |
| Bottom up | Advantage | Agenda | Impact[ful] | Conversation |
| Focused | Workshop | BUZZWORD BINGO (free square) | Transformative | Customer Service |
| Capacity | Differentiation | Statement of Work (SOW) | Negotiated | Run the Numbers |
| Red Flag | Elevator pitch | Bottom Line | Wow Factor | Drill Down |