| Technologies | Seamless | Benefit analysis | Advantage | Negotiated |
| Skill set(s) | Monetize | Strategy | Return on Investment (ROI) | End to end |
| Customer Facing | Reach out | BUZZWORD BINGO (free square) | Offline | Marketing / Promotional Collateral |
| Utilize | 30,000 foot view | Dashboard | E-business | Initial Assessment |
| Market Leader | Up-Sell | Optimization | Content Management | Ownership |
| Workshop | Value | Ecosystem | Ball Park | Team Building |
| Out Source | Elephant in the room | Emerging markets | Go to market | Drill Down |
| Deadlines | Compelling | BUZZWORD BINGO (free square) | E-tailers | Upside |
| Data Driven | Revenue | Issues | Buzz | |
| Marketing / Promotional Collateral | Aggregate | Segment | Empower[ment] | Mission Critical |