| Opportunity | Project | Challenge[s] | Game Plan | Deep dive |
| Convergent | Market Window | A-B Testing | Expectations | Initial Assessment |
| Facilitate | Customer Oriented | BUZZWORD BINGO (free square) | Paradigm | Metadata |
| Grow | Fault Tolerant | Restructuring | Technologies | Automated |
| Bottom Line | Off Site Meeting | Conversion | Sales Driven | Downsize |
| Client Focus[ed] | Empower[ment] | Vision statement | Experiences | Ecosystem |
| Win-win | Top down | Followup | Acquisition | Drill Down |
| Niche[s] | Pushback | BUZZWORD BINGO (free square) | Drop the Ball | Reconfigure |
| Profit[ability] | Etched in Stone | Data Mining | Portal | ETA |
| That being said / Having said that | Double down | Fault Tolerant | On The Same Page | Goal oriented |