| Upside | Team Player | Targeted | Leverage | Discovery |
| Service Oriented | Engage | Low-Hanging Fruit | Workflow | Ecosystem |
| Flexibility | Due dilligence | BUZZWORD BINGO (free square) | Policy[ies] | Differentiation |
| Walk the Talk | Reinvigorate | Client Focus[ed] | Convergent | Dashboard |
| Vertical Market | Prototype | Fast Track | Circle Back |
| Reswizzle | Critical Path / Issue | Metrics | Targeted | Application Service Provider (ASP) |
| Phase | Resource[s] | Drink the Kool-Aid | Ramp Up | Burn rate |
| Collaborate / Collaboration | Initial Assessment | BUZZWORD BINGO (free square) | Heavy lifting | Network[ing] |
| Reinvigorate | Facilitate | Agnostic | Solution(s) | Emerging markets |
| Asset[s] | Mission Critical | Mind Share | Differentiation | Legacy |