| Conversion | Transformative | Call to Action | Mindset | Best Practice |
| Paradigm | Brand[ing] | Go Public | Cutting Edge | Demographic |
| Functionality | Landing Page[s] | BUZZWORD BINGO (free square) | Herding Cats | Guidance |
| Reach out | Big Picture | Impact[ful] | Cross Sell | Elevator pitch |
| Wow Factor | Niche[s] | Focused | Scale | A-B Testing |
| Elevator pitch | Streamline | Process | Raising the Bar | Customer Centric |
| Expectations | Paradigm | Objectives | New Economy | Go to market |
| Basically | Challenge[s] | BUZZWORD BINGO (free square) | Soup to nuts 24/7 | 30,000 foot view |
| Elephant in the room | Project | Wow Factor | Restructuring | Brain Storm / Mind Shower |
| Laser-focused | Bandwidth | Mind Share | Strategic | Deliverable[s] |