| Scenario[s] | Intellectual Property | Benefit analysis | Customer Facing | Circle Back |
| Moving/Going Forward | Revenue | Service Oriented | Run the Numbers | Total Quality [or] Quality Driven |
| Go to market | Performance | BUZZWORD BINGO (free square) | E-business | Partner |
| Etched in Stone | Innovation / Innovated | Game Plan | Communication | Leverage |
| Capacity | Up to speed | Guidance | Go Live | Off the Shelf |
| Ecosystem | Gap Analysis | Big Picture | Niche[s] | Laser-focused |
| Market Window | Critical Path / Issue | Promotion | Proactive | Web 2.0 / 3.0 |
| B2B | Raising the Bar | BUZZWORD BINGO (free square) | Off the Shelf | Agenda |
| Discovery | Reconfigure | Portfolio | Monoply | Team Player |
| Soup to nuts 24/7 | Quick win | Lean In | Non-Traditional Management | Downsize |