| Retention | Vertical Market | Burn rate | Off the Shelf | Revisit |
| Restructuring | Team Building | Portal | Elevator pitch | Discovery |
| Pushback | Gap Analysis | BUZZWORD BINGO (free square) | Partner | Laser-focused |
| Touchpoints | Critical Path / Issue | Due dilligence | Circle the wagons | Lean In |
| Synergy / Synergies | Top Of The Game | Sales Driven | Business Plan | Opportunity |
| Scope | Proactive | Grow | Out Source | Hardball |
| Advantage | Sustainable / Sustainability | Eyeballs | Targeted | Brand[ing] |
| Revisit | Google Juice | BUZZWORD BINGO (free square) | Real-Time | Gap Analysis |
| Value | Discovery | Tasked | Out of the [Box | Loop] | Agnostic |
| Aggregate | One Stop Shop | Negotiated | Green |