| Low-Hanging Fruit | Aggregate | Skill set(s) | Google Juice | Paradigm |
| Workshop | On The Same Page | Basically | Objectives | First to market |
| Touchpoints | Goal[s] | BUZZWORD BINGO (free square) | Leverage | Cutting Edge |
| Prototype | Seamless | Call to Action | Metrics | On the back end |
| Experiences | Deploy | Total Cost of Ownership (TCO) | New Economy | Scope |
| Intellectual Property | Grow | Performance | Demographic | Reinvigorate |
| Ball Park | Negotiated | Gap Analysis | Discovery | Synergy / Synergies |
| Critical Path / Issue | Cutting Edge | BUZZWORD BINGO (free square) | Backward Compatible | Game Plan |
| Objectives | Communication | Offline | Open Source | Patent |
| Agnostic | Reswizzle | Run it up the flagpole | Sustainable / Sustainability | Data Driven |