| In a Nutshell | Secret sauce | Advantage | Intellectual Property | Strategy |
| Real-Time | Wow Factor | Upside | Sustainable / Sustainability | Profit[ability] |
| Value | Due dilligence | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Business Opportunity |
| Customer Relationship Management (CRM) | Mission Critical | Perspective | Revisit | Sustainable |
| Automated | Raising the Bar | Vertical Market | Bottom up | Basically |
| Due dilligence | Touch Base | Herding Cats | Business Opportunity | Network[ing] |
| Prototype | Road map | Partner | Customer Oriented | Back to the drawing board |
| Experiences | Band-aid | BUZZWORD BINGO (free square) | Moving/Going Forward | Brain Storm / Mind Shower |
| Gap Analysis | Time to Market | Team Building | Off the Shelf | Bottom up |
| Reach out | Win-win | Critical Path / Issue | Promotion | Bottom Line |