| Center of Excellence | Mind Share | Milestone | Business Opportunity | Agnostic |
| Aggregate | Metadata | Measurement | Reconfigure | 30,000 foot view |
| Run the Numbers | Conversion | BUZZWORD BINGO (free square) | First to market | Portfolio |
| No-Brainer | Segment | Sticky-ness | E-commerce | Secret sauce |
| Low-Hanging Fruit | Vertical Market | Conversation | Basically | Go Public |
| Heavy lifting | Top Of The Game | E-commerce | Cost | Flexibility |
| Automated | Scale | Offline | New Economy | Patent |
| Agenda | Cadence Call | BUZZWORD BINGO (free square) | Braindump | Viral |
| Non-Traditional Management | Traction | Monoply | Workshop | One Stop Shop |
| Tailwind[s] | Strategic | Conversion | Timeline(s) | Measurement |