| Customer Service | Optimization | Differentiation | Automated | E-business |
| Agnostic | Drill Down | Initial Assessment | Total Quality [or] Quality Driven | Flexibility |
| One to one | Goal[s] | BUZZWORD BINGO (free square) | Opportunity | Bottom up |
| Top Of The Game | Mission Critical | Retention | Portfolio | Level Playing Field |
| Band-aid | Metrics | Revenue | Customer Relationship Management (CRM) | Hardball |
| Turnkey | Sales Driven | Total Quality [or] Quality Driven | Top Of The Game | E-tailers |
| Revenue | Bandwidth | Due dilligence | Band-aid | Segment |
| Big Picture | Differentiation | BUZZWORD BINGO (free square) | Guidance | Drink the Kool-Aid |
| Cost | Service Oriented | Strategy | Conversion | Sticky-ness |
| Tailwind[s] | Web 2.0 / 3.0 | Negotiated | Market Leader | Search Engine Optimization |