| Intellectual Property | Workshop | Segment | Challenge[s] | Go to market |
| Conversion | Open Source | 30,000 foot view | Big Picture | A-B Testing |
| Issues | Cadence Call | BUZZWORD BINGO (free square) | Pushback | Focused |
| Green | Brain Storm / Mind Shower | Strategic | Vertical Market | Raising the Bar |
| Braindump | Run it up the flagpole | Facilitate | Web 2.0 / 3.0 | New Economy |
| Real-Time | Project | Web 2.0 / 3.0 | In a Nutshell | Moving/Going Forward |
| Action Item / Action It | Leverage | Measurement | Lead The Field / Occupy The Field | Revisit |
| Perspective | Soup to nuts 24/7 | BUZZWORD BINGO (free square) | Best of Breed | Tasked |
| B2B | Exposure | Ownership | Solution(s) | Opportunity |
| Empower[ment] | Engage | Proactive | Agnostic | Raising the Bar |