| Vision statement | Agnostic | Heads up | Gap Analysis | B2B |
| Control Group | Challenge[s] | Revenue | Omnichannel / Cross Channel | Monoply |
| Fault Tolerant | End to end | BUZZWORD BINGO (free square) | Top Of The Game | Virtual / Virtualization |
| Data Driven | Action Item / Action It | Discovery | Resource[s] | Out of the [Box | Loop] |
| Marketing / Promotional Collateral | Expectations | Front Lines | Customer Facing | Best Practice |
| Hardball | Value | Sustainable / Sustainability | Facilitate | Band-aid |
| Drink the Kool-Aid | Target Audience | Performance | Game Plan | Call to Action |
| Resource[s] | Deliverable[s] | BUZZWORD BINGO (free square) | Off Site Meeting | Fault Tolerant |
| Tasked | Team Player | A-B Testing | Web 2.0 / 3.0 | Best Practice |
| Empower[ment] | Cost | Benefit analysis | Heads up | Customer Centric |