| Up-Sell | Integration | Phase | Target Audience | Innovation / Innovated |
| Lead The Field / Occupy The Field | ETA | Ecosystem | Total Quality [or] Quality Driven | Technologies |
| Buzz | Tailwind[s] | BUZZWORD BINGO (free square) | On The Same Page | Mission Critical |
| 30,000 foot view | Agenda | Circle the wagons | Off the Shelf | Network[ing] |
| Burn rate | Impact[ful] | Monetize | Brand[ing] | Discovery |
| Demographic | Eyeballs | Cross Sell | Customer Facing | Project |
| Due dilligence | Acquisition | Omnichannel / Cross Channel | Solution(s) | Challenge[s] |
| Prototype | Real-Time | BUZZWORD BINGO (free square) | Up-Sell | Critical Path / Issue |
| Performance | Grow | Big Picture | Connectivity | Off Site Meeting |
| Workshop | Facilitate | Convergent | Knowledge Transfer | Offline |