| Total Cost of Ownership (TCO) | Wow Factor | Traction | Target Audience | Out of the [Box | Loop] |
| Marketing / Promotional Collateral | Reach out | Etched in Stone | Red Flag | Statement of Work (SOW) |
| Control Group | Portal | BUZZWORD BINGO (free square) | Reswizzle | Up to speed |
| Elevator pitch | Ball Park | Intellectual Property | Cadence Call | Compelling |
| Restructuring | Segment | Legacy | ETA | Action Item / Action It |
| E-commerce | Win-win | Negotiated | Brand[ing] | Google Juice |
| Customer Centric | Discovery | Low-Hanging Fruit | Top down | Agenda |
| Level Set | BUZZWORD BINGO (free square) | Out Source | Dashboard | |
| Eyeballs | Metadata | Followup | Goal oriented | Content Management |
| Compelling | Profit[ability] | Viral | Competitive | Dynamic |