| Revisit | Business Plan | Scope | Service Oriented | A-B Testing |
| Big Picture | User Friendly | Promotion | Intellectual Property | Virtual / Virtualization |
| Differentiation | Metadata | BUZZWORD BINGO (free square) | Off-line | Niche[s] |
| Grow | Customer Relationship Management (CRM) | Up-Sell | Core Competency / Core Competencies | Project |
| Buzz | Etched in Stone | Lead The Field / Occupy The Field | At the end of the day | E-tailers |
| Cadence Call | Knowledge Base | Search Engine Optimization | Time to Market | Cutting Edge |
| Profit[ability] | Leadership | Retention | Network[ing] | Sustainable |
| Herding Cats | Opportunity | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Laser-focused |
| Re-engagement | Customer Oriented | Innovation / Innovated | Top down | Basically |
| Turnkey | Metrics | Hardball | Brand[ing] | End to end |