| Cascade Graph | In a Nutshell | Elephant in the room | Connectivity | Critical Path / Issue |
| Focused | Walk the Talk | Eyeballs | Ramp Up | Optimization |
| Marketing / Promotional Collateral | Niche[s] | BUZZWORD BINGO (free square) | Aggregate | Circle the wagons |
| Solution(s) | Team Building | Customer Service | Sustainable / Sustainability | Policy[ies] |
| Integration | Omnichannel / Cross Channel | Statement of Work (SOW) | Vertical Market | Go to market |
| Secret sauce | Walk the Talk | Success | Burn rate | Win-win |
| Utilize | Network[ing] | Buzz | Customer Centric | On Board |
| Vertical Market | Cutting Edge | BUZZWORD BINGO (free square) | Integration | Multitask[ing] |
| Convergent | Sales Driven | Competitive | User Friendly | Proactive |
| Google Juice | Intellectual Property | Solution(s) | Drink the Kool-Aid | Acquisition |