| Viral | Statement of Work (SOW) | Band-aid | Cascade Graph | Lean In |
| Timeline(s) | Sustainable | Partner | Streamline | Elevator pitch |
| Go Live | Strategize | BUZZWORD BINGO (free square) | Grow | Scope |
| Control Group | On The Same Page | One Stop Shop | E-commerce | Reverse Engineer |
| Transformative | Best of Breed | Capacity | Drop the Ball | Demographic |
| Portfolio | Intellectual Property | Scenario[s] | Content Management | Target Audience |
| Fast Track | Moving/Going Forward | Ecosystem | Monetize | Brain Storm / Mind Shower |
| Wow Factor | Ramp Up | BUZZWORD BINGO (free square) | Call to Action | On Board |
| Raising the Bar | Solution(s) | Revisit | Upside | Guidance |
| Circle Back | Timeline(s) | Cross Sell | Conversion | Bottom up |