| Bottom up | Deep dive | Customer Centric | Data Driven | Customer Relationship Management (CRM) |
| Top down | Reconfigure | Dashboard | E-tailers | Soup to nuts 24/7 |
| Content Management | Pipeline | BUZZWORD BINGO (free square) | Seamless | Connectivity |
| Restructuring | Functionality | Out Source | Value | Process |
| Grow | Reverse Engineer | Strategic | Personalization | Reinvigorate |
| Reconfigure | Streamline | Facilitate | Business Plan | |
| Think Outside the Box | Guidance | Reverse Engineer | Elephant in the room | Cadence Call |
| Search Engine Optimization | Offline | BUZZWORD BINGO (free square) | Mindset | Benefit analysis |
| Milestone | Intellectual Property | Open Source | Touch Base | Red Flag |
| Eyeballs | Network[ing] | Game Plan | Bottom up | Convergent |