| Real-Time | Team Player | That being said / Having said that | Prioritized | Portal |
| Phase | Integration | Customer Facing | Engage | Hardball |
| Reactivation | Personalization | BUZZWORD BINGO (free square) | Connectivity | Negotiated |
| Key Factor / Words | Landing Page[s] | Fault Tolerant | Best of Breed | Skill set(s) |
| Out of the [Box | Loop] | No-Brainer | Off the Shelf | Level Set | Deploy |
| Process | Compelling | Back to the drawing board | Flexibility | Elephant in the room |
| Retention | Streamline | Guidance | Basically | Turnkey |
| Customer Facing | Strategic | BUZZWORD BINGO (free square) | E-business | Reswizzle |
| Prototype | New Economy | Experiences | Braindump | Conversation |
| Bandwidth | That being said / Having said that | Business Opportunity | Upside | Touchpoints |