| Conversion | Workflow | Compelling | Turnkey | Landing Page[s] |
| Viral | Prioritized | Drink the Kool-Aid | On The Same Page | Streamline |
| Sticky-ness | Raising the Bar | BUZZWORD BINGO (free square) | Focused | Client Focus[ed] |
| Burn rate | Drop the Ball | Monetize | Walk the Talk | Bandwidth |
| Lean In | Downsize | Virtual / Virtualization | Data Driven | Elephant in the room |
| Run it up the flagpole | Technologies | Drill Down | Business Plan | Due dilligence |
| Up-Sell | Team Building | Touchpoints | Vertical Market | Focused |
| Reinvigorate | Portfolio | BUZZWORD BINGO (free square) | Issues | Milestone |
| Reuse / Reusability | Utilize | Discovery | Laser-focused | E-business |
| Reinvent[ing] the wheel | Go to market | Monetize | Expectations | Time to Market |