| Application Service Provider (ASP) | Project | Engage | Partner | Etched in Stone |
| Segment | Metrics | Multitask[ing] | Back-end | Legacy |
| Green | Prioritized | BUZZWORD BINGO (free square) | Business Opportunity | Scope |
| Revisit | Growth | Client Focus[ed] | Downsize | High-Level |
| Innovation / Innovated | Reach out | Back to the drawing board | Viral | Action Item / Action It |
| Traction | No-Brainer | First to market | Dashboard | Data Driven |
| Cross Sell | Leadership | Offline | Mind Share | Prioritized |
| Ball Park | Green | BUZZWORD BINGO (free square) | Popup | Knowledge Base |
| Sticky-ness | Intellectual Property | Eyeballs | One Stop Shop | Total Quality [or] Quality Driven |
| Band-aid | Acquisition | 30,000 foot view | Paradigm | User Friendly |