| Gap Analysis | Cost | Run it up the flagpole | Top down | Sustainable / Sustainability |
| Landing Page[s] | On the back end | Back-end | E-commerce | That being said / Having said that |
| Target Audience | Agenda | BUZZWORD BINGO (free square) | Goal[s] | Heads up |
| Statement of Work (SOW) | Strategic | Relevance | Dynamic | Team Player |
| Revenue | Differentiation | Engage | Eyeballs | Reverse Engineer |
| Focused | Lead The Field / Occupy The Field | Non-Traditional Management | Content Management | Guidance |
| Double down | Conversation | Hardball | Business Plan | Value |
| Sustainable / Sustainability | Low-Hanging Fruit | BUZZWORD BINGO (free square) | High-Level | Process |
| Opportunity | Center of Excellence | Resource[s] | Deploy | Etched in Stone |
| Mind Share | Negotiated | Prioritized | Back-end | Deep dive |