| Mission Critical | Front Lines | Strategize | Cascade Graph | Control Group |
| Followup | Customer Service | A-B Testing | Deliverable[s] | Market Window |
| Dashboard | Connectivity | BUZZWORD BINGO (free square) | Soup to nuts 24/7 | Vision statement |
| Granular | Bottom Line | Perspective | Customer Oriented | Robust |
| Customer Facing | Offline | Experiences | Walk the Talk | New Economy |
| Timeline(s) | Discovery | Hardball | Partner | Project |
| Exposure | Process | Sales Driven | Backward Compatible | Differentiation |
| Mission Critical | Run it up the flagpole | BUZZWORD BINGO (free square) | Business Plan | Granular |
| Customer Service | Profit[ability] | Viral | Google Juice | Opportunity |
| Segment | Game Plan | Synergy / Synergies | Knowledge Base | Strategy |