| Level Set | Cutting Edge | Off Site Meeting | Proactive | Buzz |
| Client Focus[ed] | Gap Analysis | Impact[ful] | Fault Tolerant | Grow |
| Connectivity | Strategize | BUZZWORD BINGO (free square) | Portal | Utilize |
| Project | Scenario[s] | In a Nutshell | Statement of Work (SOW) | Intellectual Property |
| Core Competency / Core Competencies | Best of Breed | At the end of the day | Acquisition | Top down |
| Personalization | Granular | Benchmark | Moving/Going Forward | Mindset |
| Control Group | Initial Assessment | Utilize | Mind Share | Eyeballs |
| On Board | Viral | BUZZWORD BINGO (free square) | User Friendly | Sales Driven |
| Client Focus[ed] | Process | Followup | Service Oriented | Circle Back |
| Go Public | Scale | Advantage | Sticky-ness | Leadership |