| Wow Factor | Engage | Landing Page[s] | Run it up the flagpole | Out of the [Box | Loop] |
| Opportunity | Paradigm | A-B Testing | Utilize | Viral |
| Lean In | Best of Breed | BUZZWORD BINGO (free square) | Market Window | Road map |
| Lead The Field / Occupy The Field | Sustainable | Segment | Demographic | Monoply |
| Value | Network[ing] | Reverse Engineer | Real-Time | Fast Track |
| Legacy | Return on Investment (ROI) | Collaborate / Collaboration | Eyeballs | A-B Testing |
| Capacity | Functionality | Front Lines | Synergy / Synergies | Network[ing] |
| Upside | On the back end | BUZZWORD BINGO (free square) | Reactivation | Communication |
| Turnkey | Opportunity | Initial Assessment | Competitive | Moving/Going Forward |
| New Economy | Prioritized | Pipeline | Sustainable / Sustainability | Benchmark |