| Level Playing Field | Game Plan | Measurement | Acquisition | Market Leader |
| Reinvigorate | Bottom Line | Downsize | Hardball | High-Level |
| Integration | Ownership | BUZZWORD BINGO (free square) | Facilitate | Reactivation |
| Service Oriented | Initial Assessment | User Friendly | Streamline | Exposure |
| Growth | Go to market | Empower[ment] | Impact[ful] | Raising the Bar |
| Application Service Provider (ASP) | Policy[ies] | Revisit | Customer Oriented | Elevator pitch |
| Strategize | Google Juice | Scope | Control Group | Leadership |
| Gap Analysis | Discovery | BUZZWORD BINGO (free square) | Backward Compatible | Drink the Kool-Aid |
| Automated | Out Source | Process | Vertical Market | Touch Base |
| E-commerce | Off the Shelf | Bandwidth | Elephant in the room | That being said / Having said that |