| Center of Excellence | Heads up | Monetize | Segment | Customer Centric |
| Flexibility | Reswizzle | Sustainable | Perspective | Brand[ing] |
| Competitive | Re-engagement | BUZZWORD BINGO (free square) | Braindump | Viral |
| Top Of The Game | Drink the Kool-Aid | Total Cost of Ownership (TCO) | Partner | Open Source |
| Cutting Edge | Innovation / Innovated | On The Same Page | Traction | Retention |
| Scope | Open Source | Monoply | Scenario[s] | First to market |
| Total Quality [or] Quality Driven | Critical Path / Issue | Drop the Ball | Total Cost of Ownership (TCO) | Project |
| Data Mining | Convergent | BUZZWORD BINGO (free square) | B2B | Competitive |
| Empower[ment] | Streamline | Agnostic | Ball Park | Tasked |
| Drill Down | Functionality | Touchpoints | Client Focus[ed] | Reinvent[ing] the wheel |