| Ownership | Measurement | Conversation | Market Window | Experiences |
| Customer Centric | Dashboard | Automated | Pipeline | Reuse / Reusability |
| Soup to nuts 24/7 | Leadership | BUZZWORD BINGO (free square) | Market Leader | Key Factor / Words |
| Portfolio | Milestone | Relevance | Traction | Diversity |
| Target Audience | Prototype | Streamline | Business Plan | Bandwidth |
| Ecosystem | One to one | Off Site Meeting | Followup | Impact[ful] |
| Revenue | Run it up the flagpole | Issues | Team Building | Brain Storm / Mind Shower |
| Road map | Portfolio | BUZZWORD BINGO (free square) | Retention | Demographic |
| Low-Hanging Fruit | Initial Assessment | Focused | Herding Cats | Strategic |
| Deliverable[s] | Pushback | Perspective | Drop the Ball | Top Of The Game |