| Emerging markets | Team Player | Experiences | Back to the drawing board | Google Juice |
| A-B Testing | Center of Excellence | End to end | Process | Touch Base |
| Opportunity | Reconfigure | BUZZWORD BINGO (free square) | Front Lines | Upside |
| Phase | Portal | Reactivation | Wow Factor | Call to Action |
| Customer Relationship Management (CRM) | Etched in Stone | Goal oriented | Elevator pitch | Off-line |
| Benchmark | Agenda | Level Set | Soup to nuts 24/7 | Traction |
| Target Audience | Search Engine Optimization | Fast Track | Key Factor / Words | Mission Critical |
| Personalization | Mindset | BUZZWORD BINGO (free square) | ETA | Sustainable / Sustainability |
| Core Competency / Core Competencies | Drop the Ball | No-Brainer | Reach out | 30,000 foot view |
| Real-Time | A-B Testing | Vision statement | Tailwind[s] | Utilize |