| Conversation | New Economy | Heavy lifting | Brand[ing] | B2B |
| Traction | Workshop | Road map | Circle the wagons | Seamless |
| Up-Sell | Project | BUZZWORD BINGO (free square) | Deep dive | Vision statement |
| Popup | Downsize | Lead The Field / Occupy The Field | Dynamic | Expectations |
| Strategy | Front Lines | Scenario[s] | Benefit analysis | Impact[ful] |
| Call to Action | Knowledge Base | Re-engagement | Open Source | Heavy lifting |
| Target Audience | On Board | Bottom Line | Return on Investment (ROI) | Content Management |
| Team Building | Critical Path / Issue | BUZZWORD BINGO (free square) | Performance | Best Practice |
| On the back end | Empower[ment] | Promotion | Raising the Bar | Reverse Engineer |
| Run the Numbers | Success | Fault Tolerant | Dashboard | Data Mining |