| Market Window | Fast Track | Initial Assessment | Demographic | Secret sauce |
| On the back end | Integration | Fault Tolerant | Double down | Issues |
| Legacy | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Scope | Prioritized |
| Workshop | Call to Action | First to market | High-Level | Agnostic |
| Business Plan | Cross Sell | Niche[s] | Opportunity | Prototype |
| Empower[ment] | Flexibility | Landing Page[s] | Followup | Brain Storm / Mind Shower |
| Knowledge Base | No-Brainer | Gap Analysis | Statement of Work (SOW) | Project |
| Seamless | Facilitate | BUZZWORD BINGO (free square) | Expectations | Sustainable / Sustainability |
| Drill Down | Aggregate | Team Player | Front Lines | Challenge[s] |
| Leadership | Targeted | Time to Market | A-B Testing | 30,000 foot view |