| Turnkey | Seamless | Basically | Synergy / Synergies | Wow Factor |
| Traction | Aggregate | Challenge[s] | Goal[s] | Monoply |
| Raising the Bar | Go Public | BUZZWORD BINGO (free square) | Landing Page[s] | Total Quality [or] Quality Driven |
| Game Plan | Web 2.0 / 3.0 | Off-line | Cost | Process |
| Drop the Ball | Acquisition | Braindump | Core Competency / Core Competencies | Exposure |
| Reuse / Reusability | Focused | Opportunity | Reswizzle | Resource[s] |
| Targeted | Project | Omnichannel / Cross Channel | Reinvent[ing] the wheel | Band-aid |
| Landing Page[s] | Integration | BUZZWORD BINGO (free square) | Dashboard | At the end of the day |
| Core Competency / Core Competencies | Agenda | Prototype | Portal | Circle Back |
| Popup | Value | Utilize | Metrics | Timeline(s) |