| Niche[s] | Facilitate | Sticky-ness | User Friendly | Focused |
| Opportunity | Elevator pitch | Benchmark | Out of the [Box | Loop] | Scale |
| Total Cost of Ownership (TCO) | Run the Numbers | BUZZWORD BINGO (free square) | Bottom up | Popup |
| Project | Partner | Upside | Heavy lifting | A-B Testing |
| Google Juice | Strategy | Touch Base | Quick win | Network[ing] |
| Cutting Edge | Customer Facing | Perspective | Workshop | Monetize |
| Omnichannel / Cross Channel | Game Plan | Deploy | Streamline | Up to speed |
| Leadership | Targeted | BUZZWORD BINGO (free square) | Scenario[s] | Real-Time |
| Agenda | Service Oriented | Team Building | Action Item / Action It | Walk the Talk |
| Sales Driven | Bottom Line | Leverage | Re-engagement | Challenge[s] |