| Business Opportunity | On The Same Page | Negotiated | Game Plan | Cutting Edge |
| Low-Hanging Fruit | Opportunity | Omnichannel / Cross Channel | Optimization | Go to market |
| Back to the drawing board | Segment | BUZZWORD BINGO (free square) | Out of the [Box | Loop] | Reverse Engineer |
| Fault Tolerant | Sales Driven | E-tailers | Grow | Out Source |
| Ecosystem | Customer Service | Expectations | Differentiation | High-Level |
| Total Cost of Ownership (TCO) | Bottom up | Revenue | Sustainable | Personalization |
| Value | Functionality | Followup | Action Item / Action It | Herding Cats |
| On the back end | Downsize | BUZZWORD BINGO (free square) | Best of Breed | Lean In |
| Measurement | Connectivity | Statement of Work (SOW) | Core Competency / Core Competencies | Sticky-ness |
| Reswizzle | Data Driven | Facilitate | Elephant in the room | One to one |