| Relevance | Business Plan | Success | Lead The Field / Occupy The Field | Workflow |
| Conversation | Communication | Deep dive | Circle the wagons | Monetize |
| Up to speed | Customer Service | BUZZWORD BINGO (free square) | Popup | Revenue |
| Secret sauce | Retention | Niche[s] | Goal oriented | Content Management |
| Sales Driven | Cascade Graph | Landing Page[s] | Strategize | Market Leader |
| Reswizzle | Key Factor / Words | Deploy | Mission Critical | Reconfigure |
| Total Cost of Ownership (TCO) | Emerging markets | Optimization | Milestone | Initial Assessment |
| Circle the wagons | Issues | BUZZWORD BINGO (free square) | Resource[s] | Monetize |
| Drill Down | Popup | Go to market | Turnkey | Impact[ful] |
| Offline | Followup | Segment | Cutting Edge | Tasked |