| Goal oriented | Prioritized | Return on Investment (ROI) | On Board | Call to Action |
| Guidance | Braindump | Strategy | Utilize | Retention |
| Discovery | Business Opportunity | BUZZWORD BINGO (free square) | Run it up the flagpole | Double down |
| Drink the Kool-Aid | One Stop Shop | Top Of The Game | Legacy | Best of Breed |
| Low-Hanging Fruit | Monetize | Cutting Edge | Metadata | At the end of the day |
| On the back end | Touch Base | Scenario[s] | ETA | Key Factor / Words |
| Omnichannel / Cross Channel | Growth | Compelling | Automated | Cascade Graph |
| Grow | Cutting Edge | BUZZWORD BINGO (free square) | A-B Testing | Niche[s] |
| Dynamic | Convergent | Impact[ful] | Laser-focused | Hardball |
| Touchpoints | Personalization | Discovery | First to market | Cross Sell |