| Lead The Field / Occupy The Field | Customer Centric | Leverage | Opportunity | Fast Track |
| Circle the wagons | Agnostic | Downsize | Omnichannel / Cross Channel | Customer Service |
| Facilitate | Leadership | BUZZWORD BINGO (free square) | Restructuring | Road map |
| E-tailers | Retention | Moving/Going Forward | In a Nutshell | Portfolio |
| Reinvent[ing] the wheel | Impact[ful] | Offline | Level Set | Content Management |
| Discovery | Out Source | Upside | Cadence Call | Expectations |
| Run it up the flagpole | One to one | Herding Cats | Strategy | Backward Compatible |
| Due dilligence | Transformative | BUZZWORD BINGO (free square) | Leadership | Deploy |
| Market Window | Goal oriented | Restructuring | Flexibility | Vision statement |
| Project | Out of the [Box | Loop] | Segment | Heavy lifting | Reinvigorate |