| Top down | Integration | Run the Numbers | Automated | Business Opportunity |
| Acquisition | Etched in Stone | Milestone | E-commerce | Skill set(s) |
| Guidance | Monetize | BUZZWORD BINGO (free square) | Sustainable | Phase |
| Upside | Drop the Ball | Revenue | Followup | Drill Down |
| Omnichannel / Cross Channel | Demographic | Differentiation | Game Plan | Performance |
| Heads up | Return on Investment (ROI) | User Friendly | Top down | Guidance |
| Aggregate | Monoply | Benefit analysis | Secret sauce | One Stop Shop |
| That being said / Having said that | Acquisition | BUZZWORD BINGO (free square) | Business Opportunity | Capacity |
| Profit[ability] | Intellectual Property | Success | Non-Traditional Management | Dashboard |
| Connectivity | Value | Back-end | Retention | Time to Market |