| Content Management | Mindset | Drop the Ball | Seamless | Search Engine Optimization |
| Acquisition | Team Player | Advantage | Expectations | Statement of Work (SOW) |
| Benchmark | Best Practice | BUZZWORD BINGO (free square) | Pushback | Ramp Up |
| Workshop | Due dilligence | Sticky-ness | Basically | Reach out |
| Prototype | Revisit | ETA | Popup | Level Set |
| Think Outside the Box | Client Focus[ed] | Due dilligence | Basically | Heavy lifting |
| Non-Traditional Management | Service Oriented | Monetize | Total Quality [or] Quality Driven | Dashboard |
| Backward Compatible | Run it up the flagpole | BUZZWORD BINGO (free square) | Monoply | Level Playing Field |
| Real-Time | Return on Investment (ROI) | Growth | Reinvent[ing] the wheel | First to market |
| Leadership | Tailwind[s] | Functionality | Off-line | Ownership |