| Demographic | Ball Park | Application Service Provider (ASP) | Basically | Knowledge Base |
| Customer Centric | Back-end | Scope | Flexibility | Goal[s] |
| Aggregate | 30,000 foot view | BUZZWORD BINGO (free square) | Quick win | Guidance |
| Go Live | Return on Investment (ROI) | Fast Track | Offline | Opportunity |
| Project | Drill Down | Think Outside the Box | Sustainable | Best of Breed |
| Wow Factor | Sustainable / Sustainability | Lead The Field / Occupy The Field | Drink the Kool-Aid | |
| Bottom Line | Heads up | Real-Time | On the back end | Solution(s) |
| Deploy | Etched in Stone | BUZZWORD BINGO (free square) | Ball Park | Brand[ing] |
| Gap Analysis | Reverse Engineer | Think Outside the Box | Mind Share | Service Oriented |
| Mindset | Facilitate | Knowledge Transfer | Pushback | Agnostic |