| Double down | Open Source | Experiences | Segment | Value |
| Competitive | Raising the Bar | Integration | Front Lines | Control Group |
| Deploy | Think Outside the Box | BUZZWORD BINGO (free square) | Low-Hanging Fruit | Gap Analysis |
| Robust | Portfolio | Landing Page[s] | Restructuring | Secret sauce |
| Moving/Going Forward | Synergy / Synergies | Growth | Challenge[s] | Wow Factor |
| Ball Park | Turnkey | Portal | Demographic | |
| Market Window | Target Audience | Restructuring | Call to Action | Big Picture |
| In a Nutshell | Customer Centric | BUZZWORD BINGO (free square) | Partner | Agnostic |
| Off-line | Proactive | Agenda | Bottom Line | Re-engagement |
| Offline | Reverse Engineer | Fast Track | Knowledge Transfer | On Board |