| Open Source | Double down | Sticky-ness | Touch Base | Traction |
| Retention | Phase | Milestone | Deliverable[s] | Compelling |
| Deploy | Value | BUZZWORD BINGO (free square) | Gap Analysis | Customer Oriented |
| Drink the Kool-Aid | Hardball | Bottom Line | Collaborate / Collaboration | Lead The Field / Occupy The Field |
| Out Source | Marketing / Promotional Collateral | Monetize | No-Brainer | Streamline |
| Asset[s] | Project | Hardball | Out of the [Box | Loop] | Circle the wagons |
| Wow Factor | Workflow | Leadership | Lean In | Green |
| Customer Oriented | At the end of the day | BUZZWORD BINGO (free square) | Out Source | Milestone |
| Application Service Provider (ASP) | Goal oriented | Return on Investment (ROI) | B2B | Experiences |
| Fault Tolerant | Portfolio | Aggregate | Data Driven | Client Focus[ed] |