| Workshop | Laser-focused | Level Set | Application Service Provider (ASP) | Negotiated |
| Web 2.0 / 3.0 | Non-Traditional Management | New Economy | Communication | Downsize |
| Bottom Line | Focused | BUZZWORD BINGO (free square) | No-Brainer | Turnkey |
| Touchpoints | Objectives | Elevator pitch | Content Management | Omnichannel / Cross Channel |
| Re-engagement | Success | Portfolio | Resource[s] | Buzz |
| Empower[ment] | Center of Excellence | Reinvigorate | Scale | Aggregate |
| Strategize | Relevance | Off the Shelf | Tasked | E-business |
| Backward Compatible | Benefit analysis | BUZZWORD BINGO (free square) | Game Plan | Customer Service |
| Etched in Stone | Mind Share | Cadence Call | Prioritized | Expectations |
| Go Live | Data Mining | E-commerce | Up-Sell | Focused |