| Top down | User Friendly | Search Engine Optimization | Emerging markets | Fault Tolerant |
| Opportunity | Viral | Team Player | Reconfigure | Conversation |
| Retention | At the end of the day | BUZZWORD BINGO (free square) | Prototype | Downsize |
| Time to Market | Challenge[s] | Open Source | Metrics | A-B Testing |
| Off Site Meeting | Relevance | Measurement | Marketing / Promotional Collateral | Portfolio |
| Restructuring | Traction | Fast Track | Moving/Going Forward | Drill Down |
| Think Outside the Box | Circle the wagons | Vision statement | Automated | Deliverable[s] |
| Ownership | Hardball | BUZZWORD BINGO (free square) | Synergy / Synergies | Benefit analysis |
| Time to Market | Robust | Go Live | Workflow | Off the Shelf |
| Objectives | Streamline | Dashboard | Ball Park | Collaborate / Collaboration |