| Low-Hanging Fruit | Agnostic | Action Item / Action It | Viral | On Board |
| Upside | Buzz | Traction | Control Group | Target Audience |
| B2B | Off Site Meeting | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Tasked |
| Value | One to one | Integration | ETA | Ownership |
| Benefit analysis | Red Flag | Policy[ies] | Acquisition | Reactivation |
| Call to Action | New Economy | Issues | Personalization | Customer Relationship Management (CRM) |
| Burn rate | Synergy / Synergies | Go Live | Strategy | A-B Testing |
| Convergent | Market Leader | BUZZWORD BINGO (free square) | Engage | Due dilligence |
| Leadership | Herding Cats | Demographic | Time to Market | Technologies |
| Connectivity | Initial Assessment | Application Service Provider (ASP) | Reconfigure | Brand[ing] |