| Workflow | Knowledge Base | Eyeballs | Flexibility | Pipeline |
| Policy[ies] | Target Audience | Diversity | Streamline | Low-Hanging Fruit |
| User Friendly | Touchpoints | BUZZWORD BINGO (free square) | Experiences | E-commerce |
| Elevator pitch | Portfolio | Value | Fast Track | Objectives |
| Resource[s] | Cadence Call | Legacy | Monoply | Web 2.0 / 3.0 |
| Integration | Sales Driven | Reverse Engineer | One Stop Shop | Double down |
| Success | Market Window | Top down | Niche[s] | Business Opportunity |
| Gap Analysis | Up-Sell | BUZZWORD BINGO (free square) | Win-win | Key Factor / Words |
| Agnostic | Offline | Monoply | Client Focus[ed] | Statement of Work (SOW) |
| A-B Testing | Demographic | Technologies | Pushback | Deliverable[s] |