| Policy[ies] | Real-Time | Critical Path / Issue | Monoply | Team Player |
| Bottom up | Connectivity | Knowledge Base | Viral | Compelling |
| Aggregate | Off the Shelf | BUZZWORD BINGO (free square) | User Friendly | Diversity |
| Robust | Prototype | Cascade Graph | Personalization | Customer Relationship Management (CRM) |
| Deliverable[s] | Vertical Market | Cross Sell | Patent | Deep dive |
| Game Plan | Tasked | Customer Facing | Landing Page[s] | Reinvigorate |
| Asset[s] | Negotiated | Brain Storm / Mind Shower | Run the Numbers | Front Lines |
| Drink the Kool-Aid | Back to the drawing board | BUZZWORD BINGO (free square) | Basically | On the back end |
| Double down | Revisit | Control Group | Retention | Followup |
| Upside | Total Cost of Ownership (TCO) | Focused | Reach out | Lean In |