| Re-engagement | Raising the Bar | Acquisition | First to market | Reach out |
| Top Of The Game | Mind Share | Innovation / Innovated | Market Window | Segment |
| New Economy | Mission Critical | BUZZWORD BINGO (free square) | Aggregate | Challenge[s] |
| Return on Investment (ROI) | Phase | Reinvent[ing] the wheel | Scope | Touchpoints |
| Open Source | Dashboard | Timeline(s) | Basically | B2B |
| Partner | Think Outside the Box | Utilize | Pushback | On The Same Page |
| Benchmark | Engage | Cadence Call | Emerging markets | Proactive |
| Objectives | Best Practice | BUZZWORD BINGO (free square) | Streamline | Aggregate |
| Application Service Provider (ASP) | Restructuring | Issues | Go Public | Targeted |
| Timeline(s) | Big Picture | Omnichannel / Cross Channel | That being said / Having said that | Transformative |