| Flexibility | Wow Factor | Team Player | Heads up | Focused |
| Discovery | Circle the wagons | Market Window | Hardball | Service Oriented |
| Ramp Up | Virtual / Virtualization | BUZZWORD BINGO (free square) | Revisit | Call to Action |
| Band-aid | Cutting Edge | Deliverable[s] | Policy[ies] | Emerging markets |
| Go Public | Integration | Out of the [Box | Loop] | Popup | Web 2.0 / 3.0 |
| E-tailers | Exposure | Best of Breed | Flexibility | Proactive |
| Think Outside the Box | Run the Numbers | Personalization | Ball Park | One Stop Shop |
| Monetize | Streamline | BUZZWORD BINGO (free square) | Impact[ful] | Reswizzle |
| Back-end | Automated | Customer Centric | Reconfigure | Challenge[s] |
| Big Picture | Dashboard | On the back end | Basically | Backward Compatible |