| Emerging markets | Re-engagement | Network[ing] | Heads up | Core Competency / Core Competencies |
| Cost | Deep dive | On Board | Backward Compatible | Go Live |
| Brand[ing] | Agenda | BUZZWORD BINGO (free square) | Think Outside the Box | Integration |
| Dashboard | Partner | Statement of Work (SOW) | Buzz | Paradigm |
| Sticky-ness | Service Oriented | Targeted | Front Lines | Omnichannel / Cross Channel |
| Focused | Dashboard | Followup | Cascade Graph | Functionality |
| Re-engagement | Ownership | Ball Park | Go Public | Granular |
| Grow | Viral | BUZZWORD BINGO (free square) | A-B Testing | Reswizzle |
| Market Leader | B2B | Hardball | Big Picture | Competitive |
| Goal oriented | Deep dive | Level Playing Field | Process | Scenario[s] |