| Pipeline | Strategic | Targeted | Business Plan | Back-end |
| Scenario[s] | Tasked | Metadata | Customer Oriented | Strategize |
| Connectivity | Optimization | BUZZWORD BINGO (free square) | Content Management | Technologies |
| Mind Share | Elephant in the room | Brand[ing] | Cascade Graph | Measurement |
| Mindset | Timeline(s) | Heads up | Personalization | Resource[s] |
| Portfolio | Cost | Ownership | Run it up the flagpole | Policy[ies] |
| Perspective | Acquisition | Project | Drill Down | Tailwind[s] |
| Business Opportunity | Reuse / Reusability | BUZZWORD BINGO (free square) | Seamless | Metadata |
| Reswizzle | Circle the wagons | Game Plan | Lean In | Mind Share |
| Soup to nuts 24/7 | Virtual / Virtualization | Go Public | Targeted | Cutting Edge |