| Best of Breed | Functionality | First to market | Cost | Off the Shelf |
| Out Source | Reinvent[ing] the wheel | One Stop Shop | Prototype | Strategic |
| Scope | Issues | BUZZWORD BINGO (free square) | New Economy | Technologies |
| High-Level | Deploy | Promotion | Performance | Pushback |
| Service Oriented | Process | Marketing / Promotional Collateral | Red Flag | Mind Share |
| Level Playing Field | Road map | Data Driven | Prototype | Target Audience |
| Competitive | Value | Band-aid | Upside | Compelling |
| Solution(s) | Wow Factor | BUZZWORD BINGO (free square) | Goal[s] | On The Same Page |
| Deep dive | Guidance | Customer Relationship Management (CRM) | Core Competency / Core Competencies | Pipeline |
| Call to Action | Walk the Talk | Reconfigure | Backward Compatible | One Stop Shop |