| Profit[ability] | Web 2.0 / 3.0 | Think Outside the Box | Grow | Timeline(s) |
| Key Factor / Words | Top down | Exposure | Ball Park | Marketing / Promotional Collateral |
| Partner | Segment | BUZZWORD BINGO (free square) | First to market | Time to Market |
| Scope | B2B | Drink the Kool-Aid | Hardball | Open Source |
| Secret sauce | Vertical Market | Reconfigure | Revisit | Monetize |
| Non-Traditional Management | Bottom Line | Sustainable / Sustainability | A-B Testing | |
| Customer Facing | Basically | Lean In | Ownership | Deploy |
| Red Flag | Streamline | BUZZWORD BINGO (free square) | Back-end | Landing Page[s] |
| One Stop Shop | Green | E-commerce | Relevance | Team Player |
| Followup | Exposure | Business Plan | Personalization | ETA |