| Communication | Out Source | Workshop | One Stop Shop | Value |
| Opportunity | Control Group | Content Management | Non-Traditional Management | Omnichannel / Cross Channel |
| Ball Park | Impact[ful] | BUZZWORD BINGO (free square) | Web 2.0 / 3.0 | Buzz |
| Challenge[s] | Conversion | Fault Tolerant | Sales Driven | Big Picture |
| Raising the Bar | Engage | Data Mining | Real-Time | Emerging markets |
| Prioritized | Go to market | Mindset | Mission Critical | Top down |
| Synergy / Synergies | Service Oriented | Integration | Dynamic | Fault Tolerant |
| Granular | Benefit analysis | BUZZWORD BINGO (free square) | Profit[ability] | Vertical Market |
| Control Group | Connectivity | On Board | Application Service Provider (ASP) | E-tailers |
| Back to the drawing board | Revisit | Transformative | Reconfigure | Intellectual Property |