| Value | Quick win | Functionality | Challenge[s] | Flexibility |
| Burn rate | Bandwidth | Diversity | Followup | Objectives |
| Cost | Off-line | BUZZWORD BINGO (free square) | Go Live | Team Building |
| Back to the drawing board | E-tailers | On The Same Page | On Board | Service Oriented |
| Return on Investment (ROI) | Heavy lifting | That being said / Having said that | Cross Sell | Customer Relationship Management (CRM) |
| Out of the [Box | Loop] | E-tailers | Reach out | Circle Back | Ramp Up |
| Go Live | Business Opportunity | Robust | Tailwind[s] | Personalization |
| Lead The Field / Occupy The Field | Asset[s] | BUZZWORD BINGO (free square) | Elephant in the room | Competitive |
| Customer Oriented | Circle the wagons | Revisit | Bottom Line | Client Focus[ed] |
| Top down | Convergent | Search Engine Optimization | Back to the drawing board | Raising the Bar |