| Engage | Differentiation | Non-Traditional Management | Run the Numbers | Eyeballs |
| Portal | Band-aid | Think Outside the Box | User Friendly | Customer Centric |
| Laser-focused | Bottom up | BUZZWORD BINGO (free square) | Robust | Collaborate / Collaboration |
| Success | Back-end | Profit[ability] | Reverse Engineer | Backward Compatible |
| Followup | Landing Page[s] | Process | Up to speed | Drill Down |
| E-commerce | Niche[s] | Center of Excellence | Real-Time | Partner |
| Data Driven | Drop the Ball | Traction | Gap Analysis | Scope |
| Best Practice | Go Public | BUZZWORD BINGO (free square) | Competitive | Robust |
| Engage | Mission Critical | Application Service Provider (ASP) | Top down | Connectivity |
| Up-Sell | On The Same Page | Market Leader | Workshop | Google Juice |