| Team Player | Multitask[ing] | Scale | Strategy | Band-aid |
| Viral | Due dilligence | Core Competency / Core Competencies | On the back end | Back to the drawing board |
| Phase | Patent | BUZZWORD BINGO (free square) | Workshop | Target Audience |
| Discovery | Front Lines | E-tailers | Top down | Functionality |
| Reinvigorate | Monetize | Upside | Top Of The Game | Workflow |
| Popup | Elevator pitch | Reswizzle | Expectations | Knowledge Transfer |
| Sticky-ness | Red Flag | Vision statement | Up to speed | Revenue |
| Issues | Offline | BUZZWORD BINGO (free square) | Compelling | Conversion |
| Paradigm | Cost | On the back end | Marketing / Promotional Collateral | First to market |
| Downsize | Basically | E-tailers | Restructuring | Eyeballs |