| Moving/Going Forward | Buzz | Functionality | Go to market | Gap Analysis |
| Braindump | Resource[s] | Call to Action | Go Live | Personalization |
| Front Lines | Goal oriented | BUZZWORD BINGO (free square) | Discovery | Scale |
| Experiences | Segment | Quick win | Wow Factor | Touchpoints |
| Ecosystem | Drink the Kool-Aid | Pushback | Low-Hanging Fruit | Automated |
| Growth | Cadence Call | Workshop | E-business | Center of Excellence |
| Off the Shelf | Intellectual Property | Emerging markets | Business Opportunity | Win-win |
| In a Nutshell | Strategic | BUZZWORD BINGO (free square) | Back to the drawing board | E-tailers |
| Diversity | B2B | Control Group | Due dilligence | Promotion |
| Fault Tolerant | Team Building | Big Picture | Monetize | Out of the [Box | Loop] |