| Segment | B2B | Strategy | Brand[ing] | Scope |
| Content Management | Viral | E-commerce | Circle Back | A-B Testing |
| Advantage | Growth | BUZZWORD BINGO (free square) | Objectives | Core Competency / Core Competencies |
| Target Audience | Restructuring | Virtual / Virtualization | Agenda | Off Site Meeting |
| Granular | Customer Relationship Management (CRM) | Road map | Patent | Hardball |
| Metadata | Experiences | Process | Google Juice | Personalization |
| Opportunity | Proactive | Reactivation | Quick win | Demographic |
| Ramp Up | Dynamic | BUZZWORD BINGO (free square) | On The Same Page | Followup |
| Transformative | Scope | B2B | Eyeballs | Synergy / Synergies |
| Initial Assessment | Growth | E-commerce | Non-Traditional Management | Discovery |