| Phase | Run the Numbers | Key Factor / Words | Eyeballs | Circle Back |
| Experiences | Team Player | Dashboard | Service Oriented | Hardball |
| Flexibility | Workflow | BUZZWORD BINGO (free square) | Monetize | Functionality |
| Dynamic | Market Window | Upside | Downsize | Policy[ies] |
| Robust | Cutting Edge | Target Audience | Legacy | Competitive |
| Hardball | Revenue | Legacy | Expectations | Functionality |
| Popup | Soup to nuts 24/7 | Omnichannel / Cross Channel | Proactive | Challenge[s] |
| Metrics | Knowledge Base | BUZZWORD BINGO (free square) | Big Picture | Workflow |
| Scope | Sales Driven | Promotion | Ecosystem | Cadence Call |
| Impact[ful] | Monoply | Drink the Kool-Aid | Viral | Circle the wagons |