| Personalization | Portfolio | Customer Centric | In a Nutshell | Benefit analysis |
| Success | Ownership | Viral | Low-Hanging Fruit | Burn rate |
| Conversion | Technologies | BUZZWORD BINGO (free square) | Discovery | Collaborate / Collaboration |
| First to market | Metrics | Reverse Engineer | Dashboard | Reswizzle |
| Process | Performance | Band-aid | Revenue | Milestone |
| Circle the wagons | Cross Sell | Differentiation | Google Juice | Call to Action |
| Paradigm | Band-aid | Up-Sell | Circle Back | |
| Top down | Value | BUZZWORD BINGO (free square) | Seamless | One Stop Shop |
| On Board | Omnichannel / Cross Channel | A-B Testing | Top Of The Game | Promotion |
| Basically | Tasked | Segment | Run it up the flagpole | No-Brainer |