| Synergy / Synergies | Revisit | Elevator pitch | Growth | Technologies |
| Facilitate | Scenario[s] | Turnkey | Reuse / Reusability | Cross Sell |
| A-B Testing | Customer Relationship Management (CRM) | BUZZWORD BINGO (free square) | Reinvigorate | Seamless |
| Wow Factor | Moving/Going Forward | Compelling | Out Source | Team Building |
| Promotion | Elephant in the room | Leadership | Vertical Market | 30,000 foot view |
| Viral | ETA | One to one | Call to Action | Transformative |
| Touchpoints | Niche[s] | Fast Track | Cascade Graph | Data Driven |
| Burn rate | Differentiation | BUZZWORD BINGO (free square) | Scope | Back to the drawing board |
| Integration | Market Leader | Ramp Up | Run the Numbers | Portfolio |
| Deadlines | Initial Assessment | Growth | Pipeline | Mindset |