| No-Brainer | Integration | Retention | Soup to nuts 24/7 | Mind Share |
| Perspective | Mission Critical | Ball Park | Robust | Etched in Stone |
| Ecosystem | Negotiated | BUZZWORD BINGO (free square) | Granular | B2B |
| Challenge[s] | Center of Excellence | Marketing / Promotional Collateral | Downsize | Off-line |
| Opportunity | Open Source | Run the Numbers | A-B Testing | User Friendly |
| End to end | Seamless | Dashboard | Reswizzle | Virtual / Virtualization |
| Communication | Client Focus[ed] | One to one | Moving/Going Forward | A-B Testing |
| Integration | Up-Sell | BUZZWORD BINGO (free square) | Data Mining | Pipeline |
| Benchmark | Reuse / Reusability | Off the Shelf | Band-aid | Traction |
| Ownership | E-tailers | Retention | Negotiated | Agenda |