| Cutting Edge | End to end | Double down | Deep dive | Lead The Field / Occupy The Field |
| Opportunity | Flexibility | Growth | Team Player | Demographic |
| Client Focus[ed] | Timeline(s) | BUZZWORD BINGO (free square) | Non-Traditional Management | Phase |
| Raising the Bar | Revisit | No-Brainer | Back-end | A-B Testing |
| B2B | Statement of Work (SOW) | Strategize | Time to Market | Market Leader |
| Road map | Customer Relationship Management (CRM) | Bottom Line | Turnkey | Buzz |
| Go Live | Lean In | Skill set(s) | Omnichannel / Cross Channel | Experiences |
| Tailwind[s] | Retention | BUZZWORD BINGO (free square) | Data Mining | On The Same Page |
| Deploy | Scenario[s] | Profit[ability] | Partner | Synergy / Synergies |
| Market Leader | Call to Action | Agnostic | Strategic | Connectivity |