| Target Audience | Asset[s] | Cascade Graph | Robust | Back-end |
| Flexibility | Virtual / Virtualization | Acquisition | Issues | Wow Factor |
| Customer Centric | Paradigm | BUZZWORD BINGO (free square) | Phase | Total Cost of Ownership (TCO) |
| Agnostic | Re-engagement | Collaborate / Collaboration | End to end | Deploy |
| Reach out | Bandwidth | Drink the Kool-Aid | New Economy | Business Plan |
| Return on Investment (ROI) | Agenda | Timeline(s) | Mindset | Innovation / Innovated |
| Laser-focused | Out Source | Connectivity | Call to Action | Quick win |
| ETA | At the end of the day | BUZZWORD BINGO (free square) | 30,000 foot view | Flexibility |
| Reswizzle | Google Juice | Big Picture | Offline | Customer Oriented |
| Grow | Aggregate | Customer Centric | Targeted | Total Quality [or] Quality Driven |