| Revisit | Circle the wagons | Advantage | Asset[s] | Impact[ful] |
| Data Mining | Granular | First to market | Leadership | Landing Page[s] |
| Reinvent[ing] the wheel | Reuse / Reusability | BUZZWORD BINGO (free square) | Reinvigorate | Restructuring |
| Burn rate | Marketing / Promotional Collateral | Popup | Statement of Work (SOW) | Circle Back |
| Front Lines | Communication | Reach out | Critical Path / Issue | Differentiation |
| Mind Share | Reactivation | Measurement | Landing Page[s] | Off-line |
| Prioritized | Circle Back | Capacity | E-business | Burn rate |
| 30,000 foot view | Off the Shelf | BUZZWORD BINGO (free square) | Utilize | Goal[s] |
| New Economy | Non-Traditional Management | Touchpoints | Negotiated | Success |
| Profit[ability] | Out Source | Pushback | Core Competency / Core Competencies | Value |