| Conversion | At the end of the day | Deliverable[s] | Policy[ies] | Up to speed |
| Circle the wagons | Niche[s] | Intellectual Property | Key Factor / Words | Reverse Engineer |
| Competitive | Laser-focused | BUZZWORD BINGO (free square) | Total Quality [or] Quality Driven | Transformative |
| Grow | Popup | Data Driven | Reinvigorate | Profit[ability] |
| Flexibility | Content Management | Market Leader | Google Juice | Traction |
| Level Playing Field | Promotion | Fast Track | Demographic | |
| Circle the wagons | Lean In | Critical Path / Issue | Agnostic | Portfolio |
| E-tailers | Key Factor / Words | BUZZWORD BINGO (free square) | Segment | Differentiation |
| Omnichannel / Cross Channel | Acquisition | Pushback | Benchmark | Action Item / Action It |
| One Stop Shop | Statement of Work (SOW) | That being said / Having said that | Seamless | Empower[ment] |