| Segment | Sustainable | Expectations | Level Playing Field | Network[ing] |
| Experiences | Lead The Field / Occupy The Field | Upside | Timeline(s) | Conversion |
| Leverage | Out Source | BUZZWORD BINGO (free square) | Moving/Going Forward | Business Plan |
| Bottom Line | Return on Investment (ROI) | Basically | Best of Breed | Client Focus[ed] |
| Fast Track | Strategic | Synergy / Synergies | Off-line | Data Driven |
| Asset[s] | Issues | B2B | On Board | Utilize |
| Marketing / Promotional Collateral | On the back end | Flexibility | Strategic | Reverse Engineer |
| Dashboard | Connectivity | BUZZWORD BINGO (free square) | Etched in Stone | Cross Sell |
| Workshop | Downsize | In a Nutshell | Ball Park | Go Live |
| Strategize | Return on Investment (ROI) | Targeted | First to market | Off Site Meeting |