| Control Group | Think Outside the Box | Integration | Top down | Convergent |
| Connectivity | Emerging markets | On The Same Page | On Board | Benchmark |
| Experiences | Circle Back | BUZZWORD BINGO (free square) | Circle the wagons | Cutting Edge |
| Touch Base | Popup | Niche[s] | Promotion | Data Mining |
| Flexibility | No-Brainer | Monoply | Reach out | Customer Oriented |
| Green | Timeline(s) | Back to the drawing board | Win-win | Asset[s] |
| Engage | Prioritized | Landing Page[s] | Robust | Team Player |
| Basically | Go Live | BUZZWORD BINGO (free square) | Deliverable[s] | Content Management |
| Process | Sustainable / Sustainability | Differentiation | Compelling | Customer Facing |
| Circle Back | Viral | Promotion | Lean In | Dashboard |