| Promotion | Target Audience | Dashboard | Resource[s] | E-tailers |
| Customer Oriented | Mission Critical | Streamline | E-business | Utilize |
| Scope | Issues | BUZZWORD BINGO (free square) | Knowledge Transfer | Search Engine Optimization |
| Drop the Ball | Strategic | Downsize | Monoply | Scenario[s] |
| Gap Analysis | Discovery | Transformative | Patent | Skill set(s) |
| Market Leader | Issues | Opportunity | Eyeballs | Capacity |
| On Board | Milestone | On the back end | Popup | Circle Back |
| Ownership | Tailwind[s] | BUZZWORD BINGO (free square) | Basically | Demographic |
| New Economy | Prioritized | Due dilligence | Grow | Best of Breed |
| Drop the Ball | Elephant in the room | Level Set | Diversity | Vertical Market |