| Total Cost of Ownership (TCO) | Fast Track | No-Brainer | Workflow | Turnkey |
| Heads up | Brain Storm / Mind Shower | Marketing / Promotional Collateral | Google Juice | Promotion |
| Phase | Diversity | BUZZWORD BINGO (free square) | Timeline(s) | Service Oriented |
| Critical Path / Issue | Partner | Drink the Kool-Aid | Bottom up | Revenue |
| Opportunity | E-tailers | Band-aid | Back to the drawing board | Workshop |
| Goal[s] | User Friendly | Segment | Touch Base | Prototype |
| 30,000 foot view | Circle Back | Off Site Meeting | No-Brainer | End to end |
| Revenue | Time to Market | BUZZWORD BINGO (free square) | Retention | Hardball |
| B2B | Policy[ies] | Connectivity | Elephant in the room | First to market |
| Personalization | Bottom up | Seamless | Cadence Call | Success |