| Core Competency / Core Competencies | Return on Investment (ROI) | Action Item / Action It | Market Leader | Reinvigorate |
| Burn rate | First to market | Relevance | Impact[ful] | Mission Critical |
| Dashboard | B2B | BUZZWORD BINGO (free square) | Total Cost of Ownership (TCO) | Low-Hanging Fruit |
| Tailwind[s] | Reconfigure | Growth | Business Plan | Patent |
| Solution(s) | Raising the Bar | Level Set | Demographic | Deploy |
| Time to Market | Success | Non-Traditional Management | Dynamic | Market Leader |
| Solution(s) | Touchpoints | Total Cost of Ownership (TCO) | Flexibility | Goal[s] |
| Out of the [Box | Loop] | Sustainable | BUZZWORD BINGO (free square) | Content Management | Monetize |
| Objectives | Scope | Aggregate | Relevance | Competitive |
| ETA | Scale | Offline | Benefit analysis | Targeted |