| Relevance | Top down | Business Plan | Focused | Go Public |
| Granular | Personalization | Cutting Edge | On The Same Page | Expectations |
| Web 2.0 / 3.0 | Red Flag | BUZZWORD BINGO (free square) | Conversation | Process |
| Integration | Workshop | One to one | That being said / Having said that | Herding Cats |
| Elevator pitch | Perspective | Reach out | Proactive | Burn rate |
| Conversation | Omnichannel / Cross Channel | Goal[s] | Integration | |
| Google Juice | Cost | Laser-focused | Turnkey | Strategic |
| Strategize | Scope | BUZZWORD BINGO (free square) | Ownership | Call to Action |
| Open Source | Buzz | E-tailers | Retention | Competitive |
| Reinvent[ing] the wheel | Fast Track | Sticky-ness | B2B | Bottom up |