| Return on Investment (ROI) | Monetize | Collaborate / Collaboration | Fast Track | Portal |
| Goal[s] | Walk the Talk | Demographic | Lead The Field / Occupy The Field | Top Of The Game |
| Cross Sell | Robust | BUZZWORD BINGO (free square) | Reuse / Reusability | Double down |
| End to end | Deliverable[s] | Reverse Engineer | Metadata | Opportunity |
| Data Driven | Due dilligence | Wow Factor | One to one | On Board |
| Promotion | Growth | Process | Objectives | Reactivation |
| Client Focus[ed] | Core Competency / Core Competencies | Granular | Robust | Deliverable[s] |
| Bottom Line | Milestone | BUZZWORD BINGO (free square) | Portal | E-tailers |
| Performance | Solution(s) | Win-win | Touchpoints | Metrics |
| Sticky-ness | Double down | Competitive | Legacy | Mind Share |