| Process | Goal oriented | Asset[s] | Total Cost of Ownership (TCO) | High-Level |
| Critical Path / Issue | Paradigm | Facilitate | Lead The Field / Occupy The Field | Transformative |
| Resource[s] | Off Site Meeting | BUZZWORD BINGO (free square) | Tasked | Streamline |
| One to one | Business Plan | Circle the wagons | Conversation | Dynamic |
| Scenario[s] | Proactive | Challenge[s] | Communication | Workflow |
| Cadence Call | Customer Service | Wow Factor | Functionality | Transformative |
| Lead The Field / Occupy The Field | Collaborate / Collaboration | New Economy | Upside | Content Management |
| Key Factor / Words | Fast Track | BUZZWORD BINGO (free square) | Game Plan | Hardball |
| Low-Hanging Fruit | Timeline(s) | Up to speed | Project | Road map |
| Personalization | Leverage | High-Level | First to market |