| Wow Factor | Conversation | Road map | Sticky-ness | Leverage |
| Integration | Virtual / Virtualization | Milestone | High-Level | Discovery |
| Segment | Reuse / Reusability | BUZZWORD BINGO (free square) | Top down | Etched in Stone |
| Raising the Bar | Optimization | Deploy | Emerging markets | Market Leader |
| Knowledge Transfer | Heavy lifting | Proactive | Performance | Application Service Provider (ASP) |
| Monetize | Web 2.0 / 3.0 | Optimization | Vertical Market | Resource[s] |
| Top Of The Game | Band-aid | Herding Cats | Tasked | Reach out |
| Best of Breed | Offline | BUZZWORD BINGO (free square) | Customer Centric | Guidance |
| Engage | Retention | Walk the Talk | Flexibility | Go Public |
| E-commerce | 30,000 foot view | Metrics | Brain Storm / Mind Shower | Customer Facing |