| Walk the Talk | Utilize | Leadership | Touchpoints | Collaborate / Collaboration |
| Negotiated | Drop the Ball | Phase | Transformative | Compelling |
| Relevance | Connectivity | BUZZWORD BINGO (free square) | Tasked | Reinvigorate |
| Search Engine Optimization | Elephant in the room | Run the Numbers | Retention | Prioritized |
| Downsize | Reactivation | Re-engagement | Knowledge Base | Measurement |
| Total Cost of Ownership (TCO) | Issues | Heavy lifting | Eyeballs | Deadlines |
| Road map | Mission Critical | Process | Integration | Band-aid |
| Open Source | Top down | BUZZWORD BINGO (free square) | On Board | At the end of the day |
| Reinvent[ing] the wheel | Conversion | Metrics | Run the Numbers | Off Site Meeting |
| Best Practice | Green | Diversity | Ball Park | Quick win |