| Vertical Market | Ramp Up | No-Brainer | Initial Assessment | In a Nutshell |
| Moving/Going Forward | Level Set | Omnichannel / Cross Channel | Real-Time | Negotiated |
| Goal[s] | Resource[s] | BUZZWORD BINGO (free square) | Data Driven | Ownership |
| Streamline | Project | Scenario[s] | Intellectual Property | Scale |
| Strategic | Offline | One to one | Timeline(s) | E-commerce |
| Band-aid | Targeted | Phase | Total Cost of Ownership (TCO) | Content Management |
| Aggregate | Sustainable | User Friendly | That being said / Having said that | Network[ing] |
| One to one | Fault Tolerant | BUZZWORD BINGO (free square) | Double down | Scope |
| Synergy / Synergies | Streamline | Engage | Business Opportunity | Fast Track |
| Viral | Lead The Field / Occupy The Field | Service Oriented | Top down | Leadership |