| Fast Track | Vertical Market | Buzz | Band-aid | Innovation / Innovated |
| Partner | Market Leader | Time to Market | Front Lines | Target Audience |
| End to end | Solution(s) | BUZZWORD BINGO (free square) | Secret sauce | Due dilligence |
| Opportunity | Scale | User Friendly | Burn rate | Web 2.0 / 3.0 |
| Skill set(s) | Diversity | Ownership | Go Live | Reverse Engineer |
| New Economy | Customer Service | Flexibility | Offline | Circle the wagons |
| Cutting Edge | Retention | Partner | Team Building | Deliverable[s] |
| Capacity | Agnostic | BUZZWORD BINGO (free square) | Target Audience | Strategic |
| Paradigm | Mission Critical | Goal[s] | Total Cost of Ownership (TCO) | Impact[ful] |
| Data Mining | Agenda | Utilize | Market Window | Lean In |