| Convergent | Streamline | Connectivity | Game Plan | Out Source |
| Fault Tolerant | At the end of the day | Content Management | Mind Share | Emerging markets |
| Best Practice | Mission Critical | BUZZWORD BINGO (free square) | Workshop | Robust |
| Landing Page[s] | Reactivation | Monoply | Phase | Elevator pitch |
| Relevance | Ball Park | Prioritized | Walk the Talk | Mindset |
| Benefit analysis | Goal oriented | Turnkey | High-Level | Asset[s] |
| A-B Testing | Customer Service | Scenario[s] | Compelling | That being said / Having said that |
| Run it up the flagpole | Upside | BUZZWORD BINGO (free square) | Best of Breed | Milestone |
| Connectivity | Control Group | Fault Tolerant | Multitask[ing] | Market Window |
| Vertical Market | Portal | Empower[ment] | Data Driven | Advantage |