| Personalization | Compelling | Empower[ment] | Portfolio | Lead The Field / Occupy The Field |
| Phase | Project | Strategize | Measurement | Tasked |
| Synergy / Synergies | Non-Traditional Management | BUZZWORD BINGO (free square) | Customer Facing | Brand[ing] |
| Off the Shelf | Deep dive | Exposure | Agenda | Web 2.0 / 3.0 |
| Growth | On the back end | Omnichannel / Cross Channel | Gap Analysis | Metrics |
| Restructuring | Leverage | Granular | Perspective | Omnichannel / Cross Channel |
| Collaborate / Collaboration | Revisit | Win-win | Circle Back | Gap Analysis |
| Sustainable / Sustainability | Total Cost of Ownership (TCO) | BUZZWORD BINGO (free square) | Herding Cats | Innovation / Innovated |
| User Friendly | Laser-focused | At the end of the day | Moving/Going Forward | Target Audience |
| Big Picture | Return on Investment (ROI) | Top down | That being said / Having said that |