| Empower[ment] | Market Leader | Total Cost of Ownership (TCO) | Deliverable[s] | In a Nutshell |
| Utilize | Customer Relationship Management (CRM) | Customer Service | Reuse / Reusability | Popup |
| Process | Burn rate | BUZZWORD BINGO (free square) | Etched in Stone | Deploy |
| Hardball | Back to the drawing board | Prototype | Prioritized | Content Management |
| B2B | Wow Factor | Customer Facing | Cost | Out Source |
| Challenge[s] | Deploy | Customer Oriented | Dashboard | On The Same Page |
| High-Level | Goal[s] | Metadata | Go Public | |
| Business Plan | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Cascade Graph | Brand[ing] |
| Agnostic | In a Nutshell | Emerging markets | Agenda | Touchpoints |
| Grow | Basically | Reach out | Scale | Deadlines |