| Upside | Expectations | Mind Share | Reuse / Reusability | Service Oriented |
| Reinvent[ing] the wheel | Granular | Initial Assessment | Braindump | Up-Sell |
| Landing Page[s] | Backward Compatible | BUZZWORD BINGO (free square) | Out of the [Box | Loop] | Reverse Engineer |
| One Stop Shop | Run the Numbers | E-tailers | Customer Centric | Band-aid |
| Ramp Up | Vision statement | Popup | Pipeline | Targeted |
| Phase | Synergy / Synergies | Market Leader | Traction | Etched in Stone |
| Deploy | Prioritized | User Friendly | A-B Testing | Level Set |
| Project | Technologies | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Elevator pitch |
| Time to Market | Re-engagement | Reverse Engineer | Workshop | Open Source |
| Non-Traditional Management | E-business | Goal[s] | Touch Base | Scenario[s] |