| Viral | Agnostic | Deep dive | Pushback | Timeline(s) |
| Streamline | E-commerce | Walk the Talk | Benchmark | Go Public |
| Innovation / Innovated | Milestone | BUZZWORD BINGO (free square) | Circle Back | Network[ing] |
| Total Quality [or] Quality Driven | Out of the [Box | Loop] | Scenario[s] | On The Same Page | Metrics |
| Gap Analysis | Web 2.0 / 3.0 | Promotion | Hardball | Back to the drawing board |
| Reuse / Reusability | Open Source | Level Set | Customer Oriented | Statement of Work (SOW) |
| Buzz | Reconfigure | Demographic | Game Plan | Heavy lifting |
| Call to Action | Quick win | BUZZWORD BINGO (free square) | Ecosystem | Drill Down |
| Monetize | Landing Page[s] | Pipeline | Soup to nuts 24/7 | Competitive |
| Team Player | Eyeballs | End to end | Up-Sell | Fault Tolerant |