| Personalization | Differentiation | Advantage | E-tailers | Cutting Edge |
| Ecosystem | ETA | Big Picture | Collaborate / Collaboration | On the back end |
| Proactive | Application Service Provider (ASP) | BUZZWORD BINGO (free square) | Road map | Timeline(s) |
| Front Lines | Client Focus[ed] | Profit[ability] | Center of Excellence | Success |
| Metadata | Tailwind[s] | Quick win | Landing Page[s] | Aggregate |
| Front Lines | Timeline(s) | Strategic | Bandwidth | Portal |
| Paradigm | Automated | End to end | Revenue | Lead The Field / Occupy The Field |
| Virtual / Virtualization | Emerging markets | BUZZWORD BINGO (free square) | Elephant in the room | Bottom up |
| Project | Traction | Synergy / Synergies | Goal[s] | One to one |
| Customer Centric | Transformative | Raising the Bar | B2B | Target Audience |