| Low-Hanging Fruit | Fast Track | Lead The Field / Occupy The Field | Herding Cats | Double down |
| Eyeballs | Reinvent[ing] the wheel | User Friendly | Go Live | Goal[s] |
| Bottom Line | Utilize | BUZZWORD BINGO (free square) | Reinvigorate | Sustainable |
| Personalization | Circle the wagons | Off Site Meeting | Paradigm | Strategy |
| Success | Reactivation | Proactive | Viral | Empower[ment] |
| Fault Tolerant | Re-engagement | Basically | Process | Win-win |
| Content Management | Conversation | Business Opportunity | Dashboard | |
| Ball Park | Exposure | BUZZWORD BINGO (free square) | Emerging markets | B2B |
| Communication | Omnichannel / Cross Channel | Scenario[s] | 30,000 foot view | Monoply |
| Drink the Kool-Aid | Customer Service | Reconfigure | Landing Page[s] | Scope |