| Ecosystem | Top down | Laser-focused | Level Playing Field | Diversity |
| Facilitate | Sustainable | Objectives | Secret sauce | Upside |
| Mindset | Cascade Graph | BUZZWORD BINGO (free square) | E-business | Communication |
| Run the Numbers | Virtual / Virtualization | Back to the drawing board | Bandwidth | Granular |
| Fault Tolerant | Critical Path / Issue | Seamless | Target Audience | Off the Shelf |
| Profit[ability] | Conversion | Marketing / Promotional Collateral | No-Brainer | Patent |
| Backward Compatible | Niche[s] | Control Group | Phase | Drop the Ball |
| Back to the drawing board | Touchpoints | BUZZWORD BINGO (free square) | Data Driven | Cross Sell |
| Ownership | At the end of the day | Circle the wagons | Impact[ful] | Issues |
| Workshop | Leverage | Scope | Run it up the flagpole | Advantage |