| Lean In | Differentiation | Monoply | End to end | Non-Traditional Management |
| Reach out | Upside | Growth | Customer Service | Viral |
| Goal oriented | Initial Assessment | BUZZWORD BINGO (free square) | Real-Time | Business Plan |
| Ball Park | Content Management | Up to speed | Game Plan | Google Juice |
| Key Factor / Words | Segment | Strategic | Communication | Back to the drawing board |
| Flexibility | Popup | Data Driven | Synergy / Synergies | Cascade Graph |
| Circle the wagons | B2B | Revisit | Level Playing Field | Phase |
| Conversion | Experiences | BUZZWORD BINGO (free square) | Sustainable / Sustainability | Utilize |
| Team Player | Challenge[s] | Reswizzle | Pipeline | Time to Market |
| On The Same Page | Herding Cats | Run it up the flagpole | Portfolio |