| Elephant in the room | Milestone | Customer Centric | Expectations | Tasked |
| Critical Path / Issue | No-Brainer | Grow | Best of Breed | Offline |
| Revenue | That being said / Having said that | BUZZWORD BINGO (free square) | Search Engine Optimization | High-Level |
| Omnichannel / Cross Channel | Metadata | Reactivation | Deep dive | Content Management |
| Facilitate | Strategic | Customer Oriented | Low-Hanging Fruit | Non-Traditional Management |
| Out of the [Box | Loop] | Collaborate / Collaboration | Performance | Web 2.0 / 3.0 | Workshop |
| Utilize | Prioritized | Fast Track | Targeted | Leverage |
| One Stop Shop | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Herding Cats | Pipeline |
| Omnichannel / Cross Channel | Value | Deadlines | Partner | Goal oriented |
| Aggregate | Lean In | Customer Oriented | Synergy / Synergies | New Economy |