| Ecosystem | Touch Base | Bandwidth | Call to Action | Sticky-ness |
| Policy[ies] | On Board | Process | Turnkey | Level Playing Field |
| Off Site Meeting | Traction | BUZZWORD BINGO (free square) | Seamless | Leadership |
| Customer Centric | Portal | Go Live | Wow Factor | Vertical Market |
| Re-engagement | Relevance | Expectations | Hardball | Monetize |
| Knowledge Transfer | User Friendly | Dynamic | Run it up the flagpole | Initial Assessment |
| Center of Excellence | Empower[ment] | Technologies | Braindump | Cost |
| Win-win | Best Practice | BUZZWORD BINGO (free square) | Application Service Provider (ASP) | Collaborate / Collaboration |
| Lead The Field / Occupy The Field | Time to Market | 30,000 foot view | Best of Breed | Bottom up |
| Business Plan | Circle the wagons | Fast Track | Touchpoints | Niche[s] |