| Promotion | Cascade Graph | Agnostic | Personalization | Call to Action |
| Business Opportunity | Quick win | Up-Sell | Road map | Guidance |
| Flexibility | Multitask[ing] | BUZZWORD BINGO (free square) | Phase | Communication |
| End to end | Engage | Moving/Going Forward | Low-Hanging Fruit | Diversity |
| Critical Path / Issue | High-Level | Targeted | Functionality | Google Juice |
| Performance | Issues | Call to Action | Run the Numbers | On the back end |
| Application Service Provider (ASP) | Benchmark | Brand[ing] | Aggregate | Return on Investment (ROI) |
| Cutting Edge | Eyeballs | BUZZWORD BINGO (free square) | Niche[s] | Team Building |
| Pushback | Dashboard | Challenge[s] | Cost | Goal oriented |
| Go to market | Ball Park | Phase | Customer Relationship Management (CRM) | Lead The Field / Occupy The Field |