| Utilize | Best Practice | Green | Application Service Provider (ASP) | A-B Testing |
| Critical Path / Issue | Hardball | Deliverable[s] | Automated | Benchmark |
| Sales Driven | On Board | BUZZWORD BINGO (free square) | Timeline(s) | |
| Big Picture | Etched in Stone | Robust | Market Leader | B2B |
| On the back end | Turnkey | Run the Numbers | Expectations | Segment |
| B2B | Strategy | Granular | Tasked | Intellectual Property |
| Circle Back | Game Plan | Seamless | Soup to nuts 24/7 | Road map |
| Exposure | Prioritized | BUZZWORD BINGO (free square) | Portal | Drill Down |
| Mindset | Center of Excellence | Automated | Profit[ability] | Customer Centric |
| Data Driven | Reverse Engineer | Laser-focused | Re-engagement | Process |