| Run it up the flagpole | Reactivation | E-commerce | Deliverable[s] | Quick win |
| Application Service Provider (ASP) | Up to speed | Resource[s] | Perspective | Conversation |
| Hardball | Basically | BUZZWORD BINGO (free square) | Phase | Optimization |
| Strategy | Red Flag | Paradigm | Robust | Eyeballs |
| Portal | Gap Analysis | Deep dive | Negotiated | Dynamic |
| Paradigm | Drill Down | Turnkey | Run the Numbers | Scale |
| Diversity | Open Source | Total Cost of Ownership (TCO) | Ramp Up | Cost |
| Heavy lifting | Raising the Bar | BUZZWORD BINGO (free square) | Compelling | Reactivation |
| Basically | Value | In a Nutshell | Promotion | Targeted |
| Strategize | Streamline | Run it up the flagpole | Data Mining |