| Open Source | Integration | Automated | Green | Touch Base |
| Circle the wagons | Solution(s) | Differentiation | Innovation / Innovated | Out Source |
| Pipeline | Workflow | BUZZWORD BINGO (free square) | ETA | E-business |
| Secret sauce | Ball Park | Sustainable / Sustainability | Focused | Critical Path / Issue |
| Wow Factor | Conversion | Marketing / Promotional Collateral | Burn rate | Turnkey |
| Promotion | On Board | Issues | Empower[ment] | Agnostic |
| Content Management | Think Outside the Box | Competitive | Goal oriented | Diversity |
| Proactive | Back to the drawing board | BUZZWORD BINGO (free square) | Center of Excellence | Network[ing] |
| Multitask[ing] | Paradigm | Sustainable | Virtual / Virtualization | E-commerce |
| Emerging markets | Cascade Graph | Quick win | Cost | Bottom Line |