| Road map | Vision statement | Burn rate | Target Audience | Go Public |
| Phase | Workflow | Challenge[s] | At the end of the day | Off-line |
| Relevance | On Board | BUZZWORD BINGO (free square) | Popup | On the back end |
| First to market | Partner | That being said / Having said that | Multitask[ing] | Non-Traditional Management |
| Robust | Quick win | Sustainable / Sustainability | Business Plan | Monetize |
| Cross Sell | Brand[ing] | Focused | Go Live | Bandwidth |
| Reswizzle | Deadlines | Red Flag | Leverage | Patent |
| Flexibility | 30,000 foot view | BUZZWORD BINGO (free square) | Low-Hanging Fruit | Vision statement |
| Hardball | Etched in Stone | Reactivation | Differentiation | First to market |
| Conversation | Ball Park | Portfolio | Customer Service | In a Nutshell |