| Leverage | Lean In | Leadership | Personalization | |
| Integration | Ecosystem | Offline | B2B | Secret sauce |
| Virtual / Virtualization | Revenue | BUZZWORD BINGO (free square) | Traction | Team Building |
| Upside | Elevator pitch | Red Flag | Buzz | Opportunity |
| Discovery | Circle the wagons | New Economy | Center of Excellence | Growth |
| Diversity | Mind Share | Benchmark | Resource[s] | Sticky-ness |
| Acquisition | Off-line | Vision statement | Lead The Field / Occupy The Field | Sales Driven |
| Secret sauce | Heavy lifting | BUZZWORD BINGO (free square) | Reverse Engineer | Application Service Provider (ASP) |
| Moving/Going Forward | Re-engagement | Portal | Asset[s] | Strategic |
| Leverage | Collaborate / Collaboration | Time to Market | Workshop | Back-end |