| Conversion | Google Juice | On The Same Page | Grow | Out Source |
| Granular | Band-aid | Vision statement | Drop the Ball | Segment |
| Red Flag | Vertical Market | BUZZWORD BINGO (free square) | Reswizzle | E-commerce |
| Robust | Process | Conversation | First to market | High-Level |
| Competitive | Return on Investment (ROI) | Flexibility | Knowledge Base | Acquisition |
| Facilitate | Metadata | Tailwind[s] | Leverage | Band-aid |
| Raising the Bar | Technologies | Scenario[s] | Challenge[s] | Deploy |
| Dynamic | Touchpoints | BUZZWORD BINGO (free square) | Solution(s) | Fault Tolerant |
| Expectations | User Friendly | Personalization | Cost | Customer Relationship Management (CRM) |
| Game Plan | Competitive | Ownership | Think Outside the Box | Hardball |