| Go Live | Success | Double down | Team Building | Portfolio |
| Market Leader | User Friendly | Off-line | Scenario[s] | Optimization |
| Growth | Think Outside the Box | BUZZWORD BINGO (free square) | Win-win | Mind Share |
| Performance | Data Driven | Ownership | ETA | Real-Time |
| Profit[ability] | Capacity | Pipeline | Content Management | Challenge[s] |
| Asset[s] | Touchpoints | Project | Differentiation | Restructuring |
| Ecosystem | Business Plan | Content Management | Capacity | Turnkey |
| Hardball | Quick win | BUZZWORD BINGO (free square) | Run it up the flagpole | Discovery |
| Cascade Graph | Grow | Mind Share | Functionality | Opportunity |
| Growth | E-commerce | Total Cost of Ownership (TCO) | Strategize | Goal[s] |