| Customer Relationship Management (CRM) | Traction | Discovery | Workshop | Integration |
| Sales Driven | Think Outside the Box | Success | A-B Testing | Lead The Field / Occupy The Field |
| Out Source | Real-Time | BUZZWORD BINGO (free square) | Cascade Graph | Upside |
| Non-Traditional Management | Retention | Emerging markets | Open Source | Legacy |
| Knowledge Base | Moving/Going Forward | Focused | End to end | Collaborate / Collaboration |
| Segment | Dashboard | Burn rate | Asset[s] | Client Focus[ed] |
| Performance | Top Of The Game | Game Plan | Capacity | Perspective |
| Bottom Line | Deep dive | BUZZWORD BINGO (free square) | One to one | Advantage |
| Mission Critical | Secret sauce | Core Competency / Core Competencies | Functionality | Differentiation |
| Workflow | Due dilligence | Out of the [Box | Loop] | Cascade Graph | Raising the Bar |