| On the back end | Vision statement | Advantage | Opportunity | Compelling |
| Robust | Customer Service | Cascade Graph | Followup | Reactivation |
| Return on Investment (ROI) | Back-end | BUZZWORD BINGO (free square) | Touch Base | Utilize |
| Discovery | One Stop Shop | Scale | New Economy | Etched in Stone |
| Patent | Experiences | Market Leader | Skill set(s) | Grow |
| Due dilligence | Braindump | Heavy lifting | Tailwind[s] | Innovation / Innovated |
| Total Quality [or] Quality Driven | ETA | Popup | Data Mining | Lean In |
| Google Juice | Challenge[s] | BUZZWORD BINGO (free square) | Guidance | Personalization |
| Reuse / Reusability | User Friendly | Tasked | Data Driven | Cross Sell |
| E-business | Network[ing] | Basically | Circle Back | Burn rate |