| Critical Path / Issue | E-commerce | Acquisition | Call to Action | Lean In |
| Expectations | Reconfigure | Business Plan | Bottom up | Restructuring |
| Big Picture | Challenge[s] | BUZZWORD BINGO (free square) | Upside | Win-win |
| Marketing / Promotional Collateral | Drill Down | Double down | Traction | Growth |
| Moving/Going Forward | At the end of the day | 30,000 foot view | Backward Compatible | Transformative |
| Reswizzle | Omnichannel / Cross Channel | Cutting Edge | Wow Factor | Offline |
| One Stop Shop | Grow | Legacy | Double down | Prototype |
| Cascade Graph | Elephant in the room | BUZZWORD BINGO (free square) | On Board | Mission Critical |
| Heavy lifting | Go Public | Negotiated | Center of Excellence | Virtual / Virtualization |
| ETA | Total Cost of Ownership (TCO) | Initial Assessment | Re-engagement | Raising the Bar |