| Burn rate | Issues | Elevator pitch | Sales Driven | Differentiation |
| Benchmark | Opportunity | Dynamic | Ecosystem | Drop the Ball |
| Go Public | Ownership | BUZZWORD BINGO (free square) | Level Playing Field | Up-Sell |
| Monetize | Empower[ment] | Customer Relationship Management (CRM) | Turnkey | Elephant in the room |
| Revenue | Etched in Stone | Targeted | Virtual / Virtualization | Customer Facing |
| Guidance | Call to Action | Capacity | That being said / Having said that | Robust |
| Basically | Portal | Brain Storm / Mind Shower | Core Competency / Core Competencies | |
| Content Management | Secret sauce | BUZZWORD BINGO (free square) | Automated | Think Outside the Box |
| Innovation / Innovated | Negotiated | Client Focus[ed] | Followup | Customer Oriented |
| Leadership | Return on Investment (ROI) | Agenda | Buzz | Road map |