| Functionality | Bottom up | Client Focus[ed] | Google Juice | Up-Sell |
| Cadence Call | Portal | Think Outside the Box | Viral | B2B |
| Competitive | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Monetize | Compelling |
| Goal oriented | Project | Brand[ing] | Double down | On the back end |
| Integration | Flexibility | User Friendly | Opportunity | Run the Numbers |
| Conversion | Robust | Value | Intellectual Property | Drink the Kool-Aid |
| Up to speed | Sustainable / Sustainability | Customer Facing | Perspective | Win-win |
| Promotion | Run the Numbers | BUZZWORD BINGO (free square) | Band-aid | Vision statement |
| Brand[ing] | Elevator pitch | On the back end | Up-Sell | E-business |
| Challenge[s] | Road map | Facilitate | On Board | Multitask[ing] |