| Fast Track | Vision statement | Proactive | Front Lines | Web 2.0 / 3.0 |
| One to one | Level Playing Field | Niche[s] | Market Window | Wow Factor |
| Up to speed | On Board | BUZZWORD BINGO (free square) | Bandwidth | Guidance |
| Secret sauce | Mind Share | Content Management | Cutting Edge | Retention |
| Back to the drawing board | 30,000 foot view | Paradigm | Touchpoints | Pushback |
| Personalization | Out Source | Automated | Think Outside the Box | Emerging markets |
| Drink the Kool-Aid | Asset[s] | Communication | Service Oriented | Flexibility |
| Heads up | Restructuring | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | No-Brainer |
| Application Service Provider (ASP) | Legacy | Web 2.0 / 3.0 | Facilitate | Circle Back |
| Heavy lifting | Key Factor / Words | Optimization | Challenge[s] | Big Picture |