| Level Playing Field | First to market | Innovation / Innovated | Herding Cats | Popup |
| Ownership | Conversion | 30,000 foot view | Real-Time | Turnkey |
| Game Plan | Emerging markets | BUZZWORD BINGO (free square) | Brain Storm / Mind Shower | Elephant in the room |
| Front Lines | Drill Down | High-Level | Open Source | Green |
| Reactivation | Critical Path / Issue | Sustainable / Sustainability | Utilize | Search Engine Optimization |
| Real-Time | Optimization | Performance | Red Flag | Exposure |
| Gap Analysis | Empower[ment] | ETA | Best Practice | Win-win |
| Mindset | Asset[s] | BUZZWORD BINGO (free square) | E-business | Top Of The Game |
| Metadata | Wow Factor | Engage | Total Cost of Ownership (TCO) | Heavy lifting |
| Offline | Conversion | Data Driven | Revisit | Resource[s] |