| Run it up the flagpole | Think Outside the Box | Return on Investment (ROI) | Viral | Upside |
| Game Plan | Challenge[s] | Advantage | Fault Tolerant | Metadata |
| Touch Base | Project | BUZZWORD BINGO (free square) | Revisit | Followup |
| Milestone | Scale | Sticky-ness | Up to speed | Dynamic |
| Reconfigure | Re-engagement | Tailwind[s] | Customer Relationship Management (CRM) | Focused |
| Tasked | Viral | Best Practice | Pushback | Service Oriented |
| Optimization | Red Flag | Legacy | Focused | Agnostic |
| Metadata | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Deadlines | Conversion |
| Buzz | Robust | Business Opportunity | Impact[ful] | Web 2.0 / 3.0 |
| Ecosystem | Strategic | Goal oriented | Capacity |