| Profit[ability] | First to market | Web 2.0 / 3.0 | Search Engine Optimization | Level Playing Field |
| Walk the Talk | Retention | Re-engagement | Expectations | Downsize |
| Synergy / Synergies | Total Cost of Ownership (TCO) | BUZZWORD BINGO (free square) | B2B | Optimization |
| Mind Share | In a Nutshell | Cascade Graph | Niche[s] | Policy[ies] |
| Connectivity | Reach out | Focused | Benefit analysis | Turnkey |
| Advantage | Real-Time | End to end | Offline | Revisit |
| Scale | Dynamic | Profit[ability] | Technologies | Re-engagement |
| Partner | Search Engine Optimization | BUZZWORD BINGO (free square) | Mission Critical | Client Focus[ed] |
| Vision statement | Traction | Google Juice | Up to speed | Initial Assessment |
| Road map | Deadlines | Reactivation | Fault Tolerant | Metrics |