| Off the Shelf | Niche[s] | Issues | Sales Driven | Dashboard |
| Elevator pitch | A-B Testing | Ownership | Drink the Kool-Aid | Emerging markets |
| One to one | Goal oriented | BUZZWORD BINGO (free square) | Robust | Circle Back |
| Competitive | Bandwidth | Best Practice | B2B | Upside |
| Promotion | Synergy / Synergies | Key Factor / Words | Level Playing Field | High-Level |
| Return on Investment (ROI) | Game Plan | Monoply | Think Outside the Box | Herding Cats |
| Top down | Sustainable / Sustainability | Non-Traditional Management | Exposure | Dynamic |
| One to one | Off-line | BUZZWORD BINGO (free square) | Re-engagement | Content Management |
| Lean In | Metrics | Brand[ing] | Connectivity | On Board |
| Deadlines | Real-Time | Due dilligence | Out Source | Skill set(s) |