| Deadlines | Phase | Collaborate / Collaboration | Metrics | Eyeballs |
| Scale | Market Window | Challenge[s] | Red Flag | Measurement |
| Basically | Low-Hanging Fruit | BUZZWORD BINGO (free square) | Heavy lifting | Customer Centric |
| E-tailers | Asset[s] | One to one | Time to Market | Proactive |
| Return on Investment (ROI) | Total Cost of Ownership (TCO) | Mind Share | Braindump | Due dilligence |
| Market Leader | Automated | Acquisition | Milestone | Soup to nuts 24/7 |
| Back to the drawing board | Team Building | Diversity | E-business | E-tailers |
| Action Item / Action It | Innovation / Innovated | BUZZWORD BINGO (free square) | Downsize | Conversation |
| Elephant in the room | Data Driven | Prototype | On the back end | Key Factor / Words |
| Reinvent[ing] the wheel | Drink the Kool-Aid | Cost | Level Set | Out of the [Box | Loop] |