| Upside | Customer Facing | Center of Excellence | Leverage | Call to Action |
| Facilitate | Off the Shelf | Lean In | Circle Back | Vision statement |
| Ecosystem | Acquisition | BUZZWORD BINGO (free square) | Turnkey | Road map |
| Initial Assessment | Focused | Flexibility | Green | New Economy |
| Scale | Cadence Call | Profit[ability] | Critical Path / Issue | On Board |
| Portal | Customer Facing | Big Picture | Revenue | Conversion |
| Monetize | Elevator pitch | Reinvigorate | Guidance | Control Group |
| Integration | Benchmark | BUZZWORD BINGO (free square) | E-tailers | Ecosystem |
| Herding Cats | Go to market | Relevance | Heavy lifting | Impact[ful] |
| Data Mining | Resource[s] | E-business | Paradigm | Tasked |