| Go to market | Market Leader | Bottom up | Niche[s] | A-B Testing |
| Customer Service | Top down | Competitive | Call to Action | Client Focus[ed] |
| Issues | Reinvigorate | BUZZWORD BINGO (free square) | Cadence Call | Agnostic |
| Functionality | Search Engine Optimization | Up to speed | Paradigm | Strategy |
| Off the Shelf | Proactive | Measurement | Fault Tolerant | Lean In |
| Revenue | Touchpoints | Guidance | Search Engine Optimization | Opportunity |
| Streamline | Reswizzle | Portal | Vertical Market | Etched in Stone |
| Customer Oriented | Popup | BUZZWORD BINGO (free square) | Expectations | Data Mining |
| Statement of Work (SOW) | Elephant in the room | Reconfigure | Green | Go Public |
| Data Driven | Traction | Drill Down | Benefit analysis | Patent |