| Market Leader | Eyeballs | Compelling | Sustainable | Secret sauce |
| Deploy | Knowledge Transfer | Leverage | Data Mining | Ramp Up |
| Customer Facing | B2B | BUZZWORD BINGO (free square) | Customer Centric | Differentiation |
| Strategy | Negotiated | Hardball | Think Outside the Box | Etched in Stone |
| Conversation | A-B Testing | Growth | Revisit | Application Service Provider (ASP) |
| Content Management | Benefit analysis | Cost | Optimization | On The Same Page |
| Metadata | Marketing / Promotional Collateral | Timeline(s) | Soup to nuts 24/7 | Market Window |
| Turnkey | Policy[ies] | BUZZWORD BINGO (free square) | Dynamic | Up-Sell |
| At the end of the day | Team Player | Lead The Field / Occupy The Field | Critical Path / Issue | Green |
| Go Live | Milestone | Functionality | Web 2.0 / 3.0 | Diversity |