| Deploy | Total Cost of Ownership (TCO) | Strategy | Heads up | Mindset |
| Double down | Segment | Exposure | Strategic | Negotiated |
| Proactive | Real-Time | BUZZWORD BINGO (free square) | Pipeline | Cross Sell |
| Monoply | Multitask[ing] | Asset[s] | Eyeballs | Laser-focused |
| Back-end | Back to the drawing board | Secret sauce | Competitive | Off-line |
| Team Building | Key Factor / Words | Business Plan | Vertical Market | Scope |
| Niche[s] | Web 2.0 / 3.0 | Monoply | Revenue | Goal oriented |
| Performance | Due dilligence | BUZZWORD BINGO (free square) | Top down | Focused |
| Initial Assessment | Elephant in the room | End to end | Gap Analysis | Front Lines |
| Data Mining | Quick win | Back-end | Expectations | Technologies |