| Automated | Niche[s] | Business Plan | Granular | Ownership |
| Benchmark | Policy[ies] | Sticky-ness | Expectations | Circle Back |
| Intellectual Property | Braindump | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Cutting Edge |
| Strategize | Network[ing] | E-commerce | One Stop Shop | On The Same Page |
| Level Playing Field | Discovery | Acquisition | Tailwind[s] | Statement of Work (SOW) |
| Asset[s] | Out of the [Box | Loop] | Client Focus[ed] | Flexibility | Conversation |
| Guidance | Optimization | Scenario[s] | Connectivity | Best Practice |
| Total Cost of Ownership (TCO) | Sustainable / Sustainability | BUZZWORD BINGO (free square) | Ownership | End to end |
| Strategic | Circle the wagons | Lead The Field / Occupy The Field | Customer Facing | Measurement |
| Emerging markets | Turnkey | Monetize | Web 2.0 / 3.0 | Initial Assessment |