| Exposure | Reinvent[ing] the wheel | Viral | Benefit analysis | Off-line |
| ETA | Low-Hanging Fruit | Touchpoints | Customer Centric | Perspective |
| Differentiation | One to one | BUZZWORD BINGO (free square) | Market Window | Out of the [Box | Loop] |
| Critical Path / Issue | Heavy lifting | Deadlines | Go to market | Data Driven |
| Back to the drawing board | Off Site Meeting | Downsize | Mindset | Web 2.0 / 3.0 |
| Game Plan | Bottom up | Reuse / Reusability | Granular | Phase |
| Multitask[ing] | Raising the Bar | Targeted | Red Flag | Deadlines |
| Content Management | Automated | BUZZWORD BINGO (free square) | Agnostic | Goal oriented |
| Customer Centric | Turnkey | Backward Compatible | Call to Action | First to market |
| Vision statement | Asset[s] | Think Outside the Box | Value | Scope |