| Back-end | Walk the Talk | Aggregate | Reconfigure | Up-Sell |
| Profit[ability] | Mindset | Brand[ing] | Challenge[s] | Center of Excellence |
| Emerging markets | Acquisition | BUZZWORD BINGO (free square) | Red Flag | A-B Testing |
| Reswizzle | Total Cost of Ownership (TCO) | Focused | Leadership | Collaborate / Collaboration |
| Solution(s) | One to one | Tailwind[s] | Search Engine Optimization | One Stop Shop |
| Leadership | Deadlines | Value | Circle Back | Road map |
| Google Juice | Initial Assessment | Challenge[s] | Benefit analysis | Goal oriented |
| A-B Testing | Fault Tolerant | BUZZWORD BINGO (free square) | Revenue | Due dilligence |
| Back-end | Pipeline | Compelling | Low-Hanging Fruit | Off Site Meeting |
| Vision statement | Vertical Market | Elephant in the room | E-tailers | Revisit |