| Marketing / Promotional Collateral | Focused | Timeline(s) | Issues | Benefit analysis |
| Back to the drawing board | Double down | Leverage | Downsize | Secret sauce |
| Profit[ability] | Market Window | BUZZWORD BINGO (free square) | Segment | Phase |
| Goal[s] | Proactive | Backward Compatible | One Stop Shop | Flexibility |
| Target Audience | Laser-focused | Intellectual Property | Business Plan |
| Ownership | Dashboard | Back-end | Personalization | Aggregate |
| Front Lines | Client Focus[ed] | Ecosystem | Followup | High-Level |
| Back to the drawing board | Top Of The Game | BUZZWORD BINGO (free square) | Cascade Graph | Data Driven |
| Granular | Cost | Dynamic | Brand[ing] | Circle the wagons |
| Project | Challenge[s] | Web 2.0 / 3.0 | B2B | Return on Investment (ROI) |