| Goal oriented | Targeted | Communication | That being said / Having said that | Customer Oriented |
| Basically | Braindump | Connectivity | Cutting Edge | Green |
| Exposure | At the end of the day | BULLSHIT BINGO (free square) | Time to Market | Flexibility |
| Tailwind[s] | Benefit analysis | Due dilligence | Buzz | |
| Milestone | Strategy | Scenario[s] | Landing Page[s] | Action Item / Action It |
| Level Playing Field | Downsize | Vertical Market | On the back end | Benefit analysis |
| Scenario[s] | Web 2.0 / 3.0 | Reuse / Reusability | Customer Service | Circle Back |
| Advantage | Brand[ing] | BULLSHIT BINGO (free square) | Perspective | B2B |
| Control Group | Innovation / Innovated | User Friendly | Band-aid | Flexibility |
| Drill Down | Project | Viral | Basically | Mindset |