| E-commerce | Gap Analysis | In a Nutshell | Think Outside the Box | Data Mining |
| Customer Oriented | B2B | Automated | Pushback | Sustainable / Sustainability |
| Tasked | Deliverable[s] | BULLSHIT BINGO (free square) | Revisit | Timeline(s) |
| Market Window | Road map | Red Flag | Performance | Perspective |
| Collaborate | Mind Share | Personalization | Drill Down | Reverse Engineer |
| Drop the Ball | Benefit analysis | Dynamic | Conversion | Virtual |
| Proactive | Relevance | 30,000 foot view | Run the Numbers | B2B |
| Total Cost of Ownership (TCO) | Brain Storm / Mind Shower | BULLSHIT BINGO (free square) | Pushback | Out Source |
| Targeted | Goal oriented | Functionality | A-B Testing | Moving/Going Forward |
| At the end of the day | Braindump | Ownership | Raising the Bar | Top down |