| Reverse Engineer | Target Audience | Traction | Sustainable / Sustainability | Action Item |
| Dashboard | Google Juice | Best of Breed | Functionality | Portfolio |
| E-tailers | Quick win | BULLSHIT BINGO (free square) | Level Set | Niche[s] |
| Critical Path | Revisit | A-B Testing | Robust | Fast Track |
| Acquisition | Scope | Workflow | Cutting Edge | Heavy lifting |