| Segment | Prototype | Moving/Going Forward | Double down | Lean In |
| Skill set(s) | Drill Down | Growth | Strategic | Red Flag |
| Market Leader | Total Quality [or] Quality Driven | BUZZWORD BINGO (free square) | Prioritized | Transformative |
| Off-line | Synergy / Synergies | Value | Think Outside the Box | Win-win |
| Compelling | E-tailers | Multitask[ing] | Patent | Mission Critical |
| Marketing / Promotional Collateral | Integration | Issues | Growth | Milestone |
| Service Oriented | Strategize | Dashboard | Robust | Out Source |
| New Economy | Big Picture | BUZZWORD BINGO (free square) | Go to market | Lead The Field / Occupy The Field |
| Utilize | Run the Numbers | Goal[s] | Strategic | Customer Centric |
| Vertical Market | Circle Back | Control Group | Business Opportunity | Game Plan |