| Relevance | Portfolio | Front Lines | User Friendly | Conversion |
| Sticky-ness | Best of Breed | E-business | Multitask[ing] | Customer Service |
| Communication | On The Same Page | BUZZWORD BINGO (free square) | Dynamic | Turnkey |
| Customer Oriented | Time to Market | Skill set(s) | Web 2.0 / 3.0 | Opportunity |
| Tasked | Offline | Exposure | Growth | Gap Analysis |
| Go to market | Customer Service | Drink the Kool-Aid | Vertical Market | Empower[ment] |
| Legacy | Downsize | Circle Back | Monoply | Re-engagement |
| Measurement | Profit[ability] | BUZZWORD BINGO (free square) | Automated | Red Flag |
| Process | Relevance | Perspective | Workshop | Elephant in the room |
| Client Focus[ed] | On The Same Page | Issues | Innovation / Innovated | A-B Testing |