| Heavy lifting | Center of Excellence | Dynamic | Workflow | Objectives |
| Out of the [Box | Loop] | Demographic | Collaborate / Collaboration | Scale | Metrics |
| Monetize | Competitive | BUZZWORD BINGO (free square) | Project | Mind Share |
| Granular | Bottom up | Popup | Business Opportunity | Vertical Market |
| Viral | End to end | Game Plan | Drop the Ball | Red Flag |
| Due dilligence | Measurement | Omnichannel / Cross Channel | Diversity | Tasked |
| Customer Oriented | Gap Analysis | Portal | Call to Action | Restructuring |
| Synergy / Synergies | Run it up the flagpole | BUZZWORD BINGO (free square) | Issues | Automated |
| Web 2.0 / 3.0 | Granular | That being said / Having said that | Collaborate / Collaboration | Convergent |
| Experiences | Transformative | Popup | Scenario[s] | On Board |