| Mind Share | Brand[ing] | Customer Relationship Management (CRM) | Optimization | Hardball |
| Bandwidth | Empower[ment] | Green | Followup | Resource[s] |
| Targeted | Revenue | BUZZWORD BINGO (free square) | Best of Breed | Turnkey |
| Fast Track | Customer Oriented | Core Competency | Reach out | Monetize |
| Heads up | Profit[ability] | Business Plan | Virtual | Reconfigure |