| Upside | Soup to nuts 24/7 | Total Cost of Ownership (TCO) | Multitask[ing] | Empower[ment] |
| Revenue | Integration | Touch Base | Innovation / Innovated | Knowledge Base |
| Compelling | Customer Facing | BUZZWORD BINGO (free square) | Control Group | Band-aid |
| Reinvigorate | Market Window | Revisit | Data Driven | Relevance |
| Conversion | Project | Circle the wagons | Guidance | Game Plan |
| Engage | Reswizzle | A-B Testing | Prioritized | At the end of the day |
| Competitive | Reach out | Heavy lifting | Demographic | Intellectual Property |
| Retention | Touch Base | BUZZWORD BINGO (free square) | Wow Factor | Agnostic |
| Performance | Innovation / Innovated | Run it up the flagpole | Customer Centric | Timeline(s) |
| 30,000 foot view | Drop the Ball | Lead The Field / Occupy The Field | Phase | Restructuring |