| Quick win | Scale | Transformative | Google Juice | Cascade Graph |
| Sticky-ness | Out Source | Acquisition | Run the Numbers | Viral |
| Sustainable | Non-Traditional Management | BUZZWORD BINGO (free square) | Red Flag | Workflow |
| Reach out | Impact[ful] | Engage | One to one | |
| Fault Tolerant | Dynamic | Aggregate | Go Public | Advantage |
| Front Lines | Metadata | Seamless | Process | E-commerce |
| Core Competency / Core Competencies | Engage | Workflow | Reswizzle | Team Player |
| Back-end | Landing Page[s] | BUZZWORD BINGO (free square) | Bandwidth | |
| Collaborate / Collaboration | Ecosystem | Knowledge Transfer | Big Picture | Customer Facing |
| Reconfigure | Reverse Engineer | Green | Competitive | Restructuring |