| Mindset | Team Player | Strategic | Communication | Emerging markets |
| User Friendly | Dashboard | Target Audience | Re-engagement | Robust |
| Monoply | Application Service Provider (ASP) | BUZZWORD BINGO (free square) | Bandwidth | Traction |
| E-tailers | Gap Analysis | Back to the drawing board | Cascade Graph | Advantage |
| Eyeballs | Optimization | Benefit analysis | Buzz | Action Item / Action It |
| Market Window | Client Focus[ed] | Go Public | Conversation | Reach out |
| Paradigm | Proactive | Tailwind[s] | Customer Facing | Customer Service |
| Moving/Going Forward | Cost | BUZZWORD BINGO (free square) | Circle the wagons | Sustainable / Sustainability |
| Target Audience | Ecosystem | Wow Factor | Best of Breed | A-B Testing |
| Etched in Stone | Performance | Walk the Talk | Benefit analysis | Google Juice |