| Deadlines | Demographic | Critical Path / Issue | Reconfigure | Turnkey |
| Double down | Elephant in the room | Leadership | Conversation | Bottom Line |
| One to one | Communication | BUZZWORD BINGO (free square) | Integration | Touchpoints |
| Legacy | Mind Share | E-commerce | Run the Numbers | Value |
| Strategy | Google Juice | Off the Shelf | Go Live | Seamless |
| Gap Analysis | Mission Critical | Offline | Quick win | Objectives |
| Grow | Target Audience | Big Picture | Burn rate | At the end of the day |
| Measurement | Convergent | BUZZWORD BINGO (free square) | On Board | Re-engagement |
| Process | Niche[s] | Guidance | Patent | Diversity |
| Leverage | Revenue | Client Focus[ed] | Cascade Graph | One Stop Shop |