| In a Nutshell | Core Competency / Core Competencies | Drop the Ball | Drink the Kool-Aid | Buzz |
| Conversation | Deep dive | Critical Path / Issue | A-B Testing | On Board |
| Raising the Bar | Front Lines | BUZZWORD BINGO (free square) | Secret sauce | Flexibility |
| Success | Soup to nuts 24/7 | Policy[ies] | New Economy | Top down |
| Goal oriented | Statement of Work (SOW) | Business Opportunity | Team Player | Leverage |
| Best of Breed | Web 2.0 / 3.0 | Action Item / Action It | Red Flag | Ecosystem |
| Diversity | Legacy | Service Oriented | Value | Opportunity |
| Prototype | Gap Analysis | BUZZWORD BINGO (free square) | Herding Cats | Restructuring |
| Perspective | User Friendly | Team Player | Business Opportunity | |
| Call to Action | Patent | One Stop Shop | Strategize | Exposure |