| Walk the Talk | First to market | Prioritized | Customer Service | Monoply |
| Patent | Secret sauce | Mindset | Market Leader | Landing Page[s] |
| Cascade Graph | New Economy | BUZZWORD BINGO (free square) | Fault Tolerant | Measurement |
| One to one | Data Driven | Revenue | Gap Analysis | Lead The Field / Occupy The Field |
| Demographic | Green | Best of Breed | Connectivity | Backward Compatible |
| Flexibility | Technologies | Viral | Bottom up | Cost |
| E-commerce | Patent | Out Source | Drill Down | Solution(s) |
| Heads up | Circle the wagons | BUZZWORD BINGO (free square) | Functionality | Up-Sell |
| Vision statement | Run it up the flagpole | No-Brainer | Conversation | Agenda |
| Top down | Out of the [Box | Loop] | Gap Analysis | Raising the Bar | Process |