| Up to speed | Personalization | Marketing / Promotional Collateral | Top down | Reverse Engineer |
| Partner | Return on Investment (ROI) | Profit[ability] | Engage | Back to the drawing board |
| Buzz | Segment | BUZZWORD BINGO (free square) | Connectivity | Functionality |
| Initial Assessment | Turnkey | Sticky-ness | Scale | Prototype |
| Circle Back | Guidance | Knowledge Base | Communication | Market Window |
| Strategy | Traction | Vertical Market | Skill set(s) | Benchmark |
| Green | First to market | Top down | Tasked | That being said / Having said that |
| Impact[ful] | Best Practice | BUZZWORD BINGO (free square) | Competitive | Think Outside the Box |
| Discovery | Top Of The Game | Gap Analysis | Focused | Diversity |
| Run the Numbers | Return on Investment (ROI) | Touchpoints | Mind Share | Open Source |