| Reinvent[ing] the wheel | Market Leader | Metrics | Impact[ful] | Cadence Call |
| Growth | Statement of Work (SOW) | High-Level | Segment | Herding Cats |
| Ownership | Total Cost of Ownership (TCO) | BUZZWORD BINGO (free square) | Due dilligence | Think Outside the Box |
| Initial Assessment | Circle the wagons | Revisit | Monetize | Reswizzle |
| Transformative | Connectivity | Client Focus[ed] | Customer Centric | Leadership |
| Raising the Bar | Issues | Reswizzle | Upside | Workflow |
| Downsize | Pushback | Partner | Statement of Work (SOW) | On the back end |
| Competitive | Goal[s] | BUZZWORD BINGO (free square) | Transformative | Utilize |
| Buzz | Big Picture | Laser-focused | Granular | One to one |
| Business Opportunity | Revisit | Sustainable | Scope | Search Engine Optimization |