| Opportunity | Measurement | Goal[s] | Business Plan | Double down |
| Focused | Business Opportunity | Burn rate | Robust | Backward Compatible |
| Customer Centric | At the end of the day | BUZZWORD BINGO (free square) | Objectives | Downsize |
| Advantage | Granular | Reactivation | Pipeline | |
| Knowledge Transfer | Facilitate | Negotiated | Omnichannel / Cross Channel | Heavy lifting |
| Touchpoints | Low-Hanging Fruit | New Economy | Traction | Guidance |
| Bottom Line | Optimization | On the back end | Focused | Green |
| Integration | Level Playing Field | BUZZWORD BINGO (free square) | Double down | Technologies |
| Grow | Aggregate | One to one | Profit[ability] | Open Source |
| Convergent | Communication | Heavy lifting | Reinvent[ing] the wheel | Issues |