| Tasked | Solution(s) | Core Competency / Core Competencies | Optimization | First to market |
| Process | Herding Cats | Web 2.0 / 3.0 | No-Brainer | Time to Market |
| Double down | Granular | BUZZWORD BINGO (free square) | Deliverable[s] | Portal |
| E-commerce | Ramp Up | Diversity | Policy[ies] | Off-line |
| Heavy lifting | Streamline | Circle the wagons | Braindump | Offline |
| Experiences | Relevance | Convergent | Walk the Talk | Connectivity |
| Compelling | Customer Oriented | Key Factor / Words | Portfolio | Prioritized |
| Robust | At the end of the day | BUZZWORD BINGO (free square) | Touch Base | Diversity |
| Ball Park | Targeted | Top Of The Game | In a Nutshell | Customer Facing |
| Vision statement | Automated | Downsize | Flexibility | Ecosystem |