| Cascade Graph | Target Audience | Back-end | Relevance | Benchmark |
| Restructuring | Wow Factor | Circle Back | Policy[ies] | Emerging markets |
| Customer Service | Brand[ing] | BUZZWORD BINGO (free square) | Virtual / Virtualization | Technologies |
| Monoply | Cross Sell | Reuse / Reusability | Off the Shelf | Value |
| Statement of Work (SOW) | Red Flag | Up to speed | Guidance | Cadence Call |
| Out Source | Business Plan | Etched in Stone | Eyeballs | Traction |
| Customer Relationship Management (CRM) | Top down | Deep dive | Client Focus[ed] | Re-engagement |
| Relevance | Connectivity | BUZZWORD BINGO (free square) | Facilitate | Viral |
| Low-Hanging Fruit | Application Service Provider (ASP) | Total Cost of Ownership (TCO) | Discovery | Grow |
| Brand[ing] | Pipeline | Bottom Line | Portfolio | Reinvigorate |