| Up-Sell | Big Picture | Streamline | Expectations | New Economy |
| Timeline(s) | Off the Shelf | Hardball | Center of Excellence | Virtual / Virtualization |
| Competitive | Back to the drawing board | BUZZWORD BINGO (free square) | Business Opportunity | Data Mining |
| Metadata | Bottom up | Core Competency / Core Competencies | Reinvigorate | Eyeballs |
| Experiences | Phase | Profit[ability] | Process | Sustainable |
| Scope | Agnostic | Win-win | Cost | Leverage |
| Sustainable | On Board | Upside | One Stop Shop | Reinvigorate |
| Optimization | Grow | BUZZWORD BINGO (free square) | Exposure | Targeted |
| On the back end | Data Driven | Hardball | Deliverable[s] | Asset[s] |
| Braindump | Metadata | Brand[ing] | Goal[s] | Niche[s] |