| Go Public | Best of Breed | Agnostic | Portfolio | Communication |
| Landing Page[s] | Game Plan | Demographic | New Economy | Growth |
| ETA | Customer Service | BUZZWORD BINGO (free square) | Business Opportunity | Benefit analysis |
| Return on Investment (ROI) | Grow | Impact[ful] | Drop the Ball | Off Site Meeting |
| Application Service Provider (ASP) | E-tailers | Workflow | Buzz | Drill Down |
| Laser-focused | 30,000 foot view | Cadence Call | Revisit | Google Juice |
| Metrics | Wow Factor | Deadlines | Critical Path / Issue | Scenario[s] |
| Go Live | Value | BUZZWORD BINGO (free square) | Challenge[s] | Heads up |
| Elevator pitch | Prototype | At the end of the day | Statement of Work (SOW) | Application Service Provider (ASP) |
| On Board | Up-Sell | Heavy lifting | Benchmark | Raising the Bar |