| Band-aid | Paradigm | Functionality | Growth | |
| ETA | Grow | Market Leader | Call to Action | Seamless |
| Mind Share | Statement of Work (SOW) | BUZZWORD BINGO (free square) | Portfolio | Agnostic |
| Project | Facilitate | Scale | Prototype | Experiences |
| Up-Sell | Virtual / Virtualization | Issues | Transformative | Service Oriented |
| Run the Numbers | A-B Testing | Granular | Off the Shelf | Heads up |
| Center of Excellence | Client Focus[ed] | Monoply | Phase | Quick win |
| Etched in Stone | Conversation | BUZZWORD BINGO (free square) | Herding Cats | Drill Down |
| Performance | Personalization | Reconfigure | Viral | Relevance |
| Go to market | E-commerce | Portal | Gap Analysis | Policy[ies] |