| Paradigm | Raising the Bar | Project | On The Same Page | Utilize |
| Challenge[s] | Customer Relationship Management (CRM) | Issues | Acquisition | Initial Assessment |
| Fast Track | Team Building | BUZZWORD BINGO (free square) | Flexibility | Reswizzle |
| Go Public | Measurement | Circle Back | Search Engine Optimization | Non-Traditional Management |
| Multitask[ing] | Reverse Engineer | Solution(s) | Knowledge Base | Eyeballs |
| Drink the Kool-Aid | In a Nutshell | Market Window | Eyeballs | Portfolio |
| Reconfigure | Agnostic | Ball Park | Advantage | Critical Path / Issue |
| Data Driven | Paradigm | BUZZWORD BINGO (free square) | Pushback | Sticky-ness |
| Secret sauce | Experiences | Knowledge Transfer | Conversion | Patent |
| Back to the drawing board | Mindset | Off-line | Touchpoints | Streamline |