| Statement of Work (SOW) | Popup | Low-Hanging Fruit | Downsize | Fault Tolerant |
| Team Player | Laser-focused | Deliverable[s] | Basically | Connectivity |
| Brain Storm / Mind Shower | Elevator pitch | BUZZWORD BINGO (free square) | Total Cost of Ownership (TCO) | Dashboard |
| Ball Park | High-Level | Relevance | Discovery | Functionality |
| Upside | Green | Integration | Issues | One to one |
| Best Practice | Virtual / Virtualization | One to one | Pushback | Technologies |
| Prototype | Market Leader | Targeted | Win-win | Deploy |
| Herding Cats | Synergy / Synergies | BUZZWORD BINGO (free square) | Initial Assessment | Key Factor / Words |
| Braindump | Ramp Up | Cascade Graph | Green | Traction |
| That being said / Having said that | Business Plan | Partner | Prioritized | Sustainable |