| Road map | Compelling | Customer Centric | Reswizzle | Retention |
| Phase | Due dilligence | Capacity | Ramp Up | |
| Eyeballs | Customer Relationship Management (CRM) | BUZZWORD BINGO (free square) | Open Source | A-B Testing |
| Emerging markets | Return on Investment (ROI) | Convergent | No-Brainer | Secret sauce |
| Business Opportunity | Pushback | Viral | 30,000 foot view | Monetize |
| Time to Market | Due dilligence | Up to speed | Reverse Engineer | Target Audience |
| Statement of Work (SOW) | Backward Compatible | Deep dive | Opportunity | Touchpoints |
| Technologies | Scale | BUZZWORD BINGO (free square) | Intellectual Property | Flexibility |
| Guidance | Partner | Capacity | Upside | Automated |
| Dashboard | Goal oriented | One Stop Shop | Go Public | Conversion |