| Content Management | Wow Factor | Leadership | Total Quality [or] Quality Driven | Total Cost of Ownership (TCO) |
| Differentiation | Vision statement | Think Outside the Box | Upside | Data Driven |
| Band-aid | Go Public | BUZZWORD BINGO (free square) | Virtual / Virtualization | Cross Sell |
| Challenge[s] | Legacy | Service Oriented | Brain Storm / Mind Shower | ETA |
| Market Window | Team Player | Initial Assessment | That being said / Having said that | Reactivation |
| Prototype | Ownership | Top down | Seamless | Data Driven |
| Challenge[s] | Asset[s] | Expectations | Vertical Market | Deliverable[s] |
| Reactivation | Strategic | BUZZWORD BINGO (free square) | Red Flag | Big Picture |
| Offline | Workshop | Pushback | Best Practice | Circle Back |
| Portfolio | Go to market | Backward Compatible | Collaborate / Collaboration | Guidance |