| Off the Shelf | Target Audience | Go Live | Diversity | Etched in Stone |
| E-tailers | Green | 30,000 foot view | Bandwidth | Cross Sell |
| Issues | Prioritized | BUZZWORD BINGO (free square) | Touch Base | Touchpoints |
| Customer Service | Retention | Targeted | Data Mining | Service Oriented |
| Dashboard | Statement of Work (SOW) | Impact[ful] | Emerging markets | Robust |
| Heads up | Control Group | Red Flag | Mind Share | Front Lines |
| Mission Critical | Transformative | Challenge[s] | Diversity | Convergent |
| Total Cost of Ownership (TCO) | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Promotion | Performance |
| Upside | First to market | Connectivity | Soup to nuts 24/7 | Business Opportunity |
| Touchpoints | Segment | Niche[s] | Real-Time | Popup |