| Center of Excellence | Communication | Ownership | A-B Testing | Functionality |
| Level Set | Level Playing Field | Soup to nuts 24/7 | Seamless | Scale |
| Granular | Vertical Market | BUZZWORD BINGO (free square) | Profit[ability] | Marketing / Promotional Collateral |
| Band-aid | Content Management | Total Quality [or] Quality Driven | On The Same Page | Real-Time |
| Challenge[s] | Monoply | E-tailers | Mission Critical | Capacity |
| Sticky-ness | Revisit | Bottom up | Profit[ability] | Initial Assessment |
| Retention | Off Site Meeting | Metrics | Phase | Application Service Provider (ASP) |
| Empower[ment] | Conversation | BUZZWORD BINGO (free square) | Pipeline | Burn rate |
| Demographic | Process | Leverage | Discovery | Tasked |
| Fault Tolerant | Braindump | Connectivity | Goal[s] | Search Engine Optimization |