| Flexibility | Dynamic | Resource[s] | Ecosystem | Search Engine Optimization |
| Customer Relationship Management (CRM) | Virtual / Virtualization | Top Of The Game | Metrics | Reverse Engineer |
| Niche[s] | Soup to nuts 24/7 | BUZZWORD BINGO (free square) | Reactivation | Cutting Edge |
| Grow | Eyeballs | Connectivity | Big Picture | Re-engagement |
| Open Source | Sustainable / Sustainability | Objectives | Go Live | Mindset |
| Reinvigorate | Experiences | Emerging markets | Braindump | First to market |
| Segment | Timeline(s) | Perspective | Eyeballs | Synergy / Synergies |
| Capacity | Convergent | BUZZWORD BINGO (free square) | Soup to nuts 24/7 | Scale |
| Downsize | Search Engine Optimization | Off-line | Bottom Line | Project |
| Web 2.0 / 3.0 | Intellectual Property | Raising the Bar | Targeted | Flexibility |