| Integration | Total Cost of Ownership (TCO) | Strategy | First to market | Proactive |
| Functionality | Out of the [Box | Loop] | Differentiation | Popup | Business Opportunity |
| Search Engine Optimization | Paradigm | BUZZWORD BINGO (free square) | Synergy / Synergies | Multitask[ing] |
| Downsize | Optimization | Scale | Prototype | Success |
| Game Plan | Conversation | Intellectual Property | Turnkey | At the end of the day |
| Deep dive | Core Competency / Core Competencies | Cost | Go to market | Touchpoints |
| Mind Share | Reach out | Elevator pitch | Discovery | Personalization |
| High-Level | Impact[ful] | BUZZWORD BINGO (free square) | A-B Testing | Aggregate |
| Technologies | Front Lines | Braindump | Metrics | Heavy lifting |
| Back to the drawing board | Circle Back | Downsize | Capacity | In a Nutshell |