| Time to Market | Go to market | Niche[s] | Strategic | No-Brainer |
| Dashboard | Conversation | Buzz | Experiences | Guidance |
| Capacity | Bottom up | BUZZWORD BINGO (free square) | Touch Base | Aggregate |
| Competitive | Off-line | Landing Page[s] | Cascade Graph | Cutting Edge |
| Lead The Field / Occupy The Field | Tasked | Google Juice | Statement of Work (SOW) | Level Set |
| Application Service Provider (ASP) | Demographic | Strategize | Reuse / Reusability | Go Public |
| Skill set(s) | Discovery | Personalization | Metrics | At the end of the day |
| Exposure | Customer Facing | BUZZWORD BINGO (free square) | Customer Oriented | First to market |
| Proactive | Cutting Edge | Heavy lifting | User Friendly | Fast Track |
| Red Flag | Real-Time | Go to market | Drink the Kool-Aid | Team Player |