| Initial Assessment | Viral | Gap Analysis | Offline | Granular |
| Turnkey | Perspective | Sticky-ness | Intellectual Property | Convergent |
| Burn rate | Revisit | BUZZWORD BINGO (free square) | Multitask[ing] | Reconfigure |
| Seamless | Diversity | Ownership | User Friendly | Sales Driven |
| Cadence Call | Differentiation | Strategize | Vertical Market | Engage |
| Connectivity | Granular | Cascade Graph | Seamless | Customer Oriented |
| Goal[s] | Go Live | Brain Storm / Mind Shower | Cross Sell | Heavy lifting |
| Ramp Up | Technologies | BUZZWORD BINGO (free square) | Benefit analysis | E-commerce |
| Run it up the flagpole | Partner | Metadata | Personalization | Quick win |
| Vision statement | Opportunity | Off-line | Total Cost of Ownership (TCO) | Best Practice |