| Marketing / Promotional Collateral | Non-Traditional Management | Negotiated | Restructuring | Business Opportunity |
| Team Building | Out Source | Customer Service | Proactive | Fault Tolerant |
| User Friendly | Niche[s] | BUZZWORD BINGO (free square) | Project | Compelling |
| Back-end | Focused | Utilize | First to market | Expectations |
| Promotion | Discovery | Automated | Deadlines | Streamline |
| Top Of The Game | Agnostic | Grow | Due dilligence | Think Outside the Box |
| Virtual / Virtualization | Metrics | Issues | Customer Centric | Flexibility |
| Measurement | Strategize | BUZZWORD BINGO (free square) | Segment | Customer Service |
| Back-end | Utilize | Differentiation | Core Competency / Core Competencies | Phase |
| Synergy / Synergies | Deploy | Scale | Aggregate | Benchmark |