| Reinvigorate | Conversation | Fault Tolerant | Double down | E-tailers |
| Partner | Market Leader | Lead The Field / Occupy The Field | Grow | Backward Compatible |
| 30,000 foot view | Monetize | BUZZWORD BINGO (free square) | Brain Storm / Mind Shower | Agenda |
| Back to the drawing board | Top down | Laser-focused | Out of the [Box | Loop] | Upside |
| Leadership | A-B Testing | Workshop | Functionality | Network[ing] |
| Goal[s] | Experiences | Performance | High-Level | Content Management |
| Segment | Promotion | Skill set(s) | Non-Traditional Management | Turnkey |
| Transformative | Moving/Going Forward | BUZZWORD BINGO (free square) | Win-win | Back to the drawing board |
| Eyeballs | Deep dive | Deploy | Innovation / Innovated | Drink the Kool-Aid |
| Go Live | Prototype | Focused | Restructuring | Phase |