| Brand[ing] | Transformative | Total Quality [or] Quality Driven | Time to Market | Marketing / Promotional Collateral |
| Go Live | Competitive | Intellectual Property | Key Factor / Words | Revenue |
| Collaborate / Collaboration | Total Cost of Ownership (TCO) | BUZZWORD BINGO (free square) | Goal oriented | Bottom up |
| Backward Compatible | Restructuring | Granular | Metrics | Top Of The Game |
| Relevance | Search Engine Optimization | Multitask[ing] | Niche[s] | Metadata |
| Dashboard | Competitive | Streamline | End to end | ETA |
| Exposure | Impact[ful] | Differentiation | High-Level | Skill set(s) |
| 30,000 foot view | Diversity | BUZZWORD BINGO (free square) | Market Window | Asset[s] |
| Reactivation | Cadence Call | Business Opportunity | Viral | That being said / Having said that |
| No-Brainer | Grow | Agnostic | Open Source | Basically |