| Market Window | Customer Centric | Followup | Leverage | Sustainable / Sustainability |
| Seamless | Up to speed | Control Group | Brand[ing] | Functionality |
| Team Player | Service Oriented | BUZZWORD BINGO (free square) | Patent | Strategic |
| Data Mining | A-B Testing | Knowledge Base | Ecosystem | Utilize |
| Objectives | Cross Sell | Reconfigure | Retention | That being said / Having said that |
| Targeted | Issues | Top down | Deliverable[s] | Cascade Graph |
| E-business | Experiences | Lean In | Technologies | Customer Centric |
| Milestone | Time to Market | BUZZWORD BINGO (free square) | Braindump | Green |
| High-Level | Business Opportunity | Call to Action | Workflow | Etched in Stone |
| Conversion | Value | Brain Storm / Mind Shower | Ownership | Deadlines |