| Center of Excellence | Target Audience | Collaborate / Collaboration | Call to Action | Project |
| Guidance | Walk the Talk | Value | Technologies | Metadata |
| Band-aid | Segment | BUZZWORD BINGO (free square) | Benchmark | Fault Tolerant |
| Challenge[s] | Growth | Sales Driven | Paradigm | Strategize |
| Demographic | 30,000 foot view | One Stop Shop | Team Building | Timeline(s) |
| Brain Storm / Mind Shower | Reconfigure | Vertical Market | Total Cost of Ownership (TCO) | Ball Park |
| Reverse Engineer | Market Window | Niche[s] | Drill Down | Seamless |
| Fault Tolerant | Guidance | BUZZWORD BINGO (free square) | Dashboard | Customer Centric |
| Success | Business Plan | Empower[ment] | Elevator pitch | Run it up the flagpole |
| Downsize | Connectivity | Granular | Touchpoints |