| Paradigm | Tailwind[s] | Marketing / Promotional Collateral | Virtual / Virtualization | Convergent |
| Deploy | Integration | Deliverable[s] | End to end | Sticky-ness |
| Legacy | Red Flag | BUZZWORD BINGO (free square) | Partner | Top down |
| Robust | Knowledge Transfer | Re-engagement | Performance | B2B |
| Deep dive | Impact[ful] | Reconfigure | Transformative | Burn rate |
| Service Oriented | Market Leader | Relevance | Customer Service | Monetize |
| Brand[ing] | Compelling | E-commerce | Open Source | Mind Share |
| One to one | Out of the [Box | Loop] | BUZZWORD BINGO (free square) | Capacity | Grow |
| Reactivation | Leadership | Team Player | Time to Market | Real-Time |
| Market Window | Run it up the flagpole | Moving/Going Forward | Cutting Edge | Customer Centric |