| Business Opportunity | Secret sauce | Timeline(s) | Scale | User Friendly |
| Leverage | Action Item / Action It | Braindump | Experiences | Intellectual Property |
| Drop the Ball | Viral | BUZZWORD BINGO (free square) | Basically | Capacity |
| Ramp Up | Measurement | Success | Burn rate | Mindset |
| Elephant in the room | Core Competency / Core Competencies | Demographic | Promotion | Ownership |
| Differentiation | Project | Tasked | Proactive | Heads up |
| Content Management | At the end of the day | On Board | Benefit analysis | Reinvent[ing] the wheel |
| Capacity | Pipeline | BUZZWORD BINGO (free square) | Raising the Bar | On the back end |
| Top Of The Game | Portal | Strategic | Prototype | Market Leader |
| Facilitate | Brand[ing] | Conversion | Hardball | Engage |