| Challenge[s] | Think Outside the Box | Mindset | Value | Revenue |
| Bottom up | Brand[ing] | Perspective | Synergy / Synergies | Scope |
| Band-aid | Sales Driven | BUZZWORD BINGO (free square) | Out of the [Box | Loop] | Prioritized |
| Mission Critical | Downsize | Benefit analysis | Etched in Stone | Backward Compatible |
| Collaborate / Collaboration | Demographic | Patent | Eyeballs | Success |
| Prioritized | Benefit analysis | Goal oriented | Goal[s] | Revenue |
| Exposure | Synergy / Synergies | Strategic | Bottom Line | E-tailers |
| Ownership | New Economy | BUZZWORD BINGO (free square) | Growth | Target Audience |
| Issues | Deploy | Omnichannel / Cross Channel | Ecosystem | Lean In |
| Best of Breed | Reswizzle | Wow Factor | Brand[ing] | Drill Down |