| Workshop | Content Management | Engage | Dynamic | Reswizzle |
| Double down | Personalization | Agnostic | Real-Time | Circle Back |
| Reuse / Reusability | Game Plan | BUZZWORD BINGO (free square) | Synergy / Synergies | Restructuring |
| Diversity | Conversation | Quick win | Circle the wagons | Out Source |
| Data Mining | Benchmark | Open Source | Opportunity | Cascade Graph |
| Reconfigure | Best of Breed | Benefit analysis | User Friendly | B2B |
| Metadata | Cost | Deploy | Monoply | Legacy |
| Double down | Big Picture | BUZZWORD BINGO (free square) | Phase | That being said / Having said that |
| Band-aid | Segment | Raising the Bar | Offline | Discovery |
| Focused | Up to speed | Sticky-ness | Target Audience | Synergy / Synergies |