| Workflow | Fast Track | Core Competency / Core Competencies | Engage | At the end of the day |
| Intellectual Property | Performance | Skill set(s) | Leverage | Double down |
| Marketing / Promotional Collateral | Run it up the flagpole | BUZZWORD BINGO (free square) | First to market | Total Quality [or] Quality Driven |
| On Board | Deadlines | Game Plan | Popup | Timeline(s) |
| Milestone | Red Flag | Team Player | E-business | Brand[ing] |
| Asset[s] | Hardball | Gap Analysis | Off the Shelf | Expectations |
| Brain Storm / Mind Shower | Acquisition | Real-Time | Reconfigure | Return on Investment (ROI) |
| Conversion | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Utilize | Touchpoints |
| Level Playing Field | Search Engine Optimization | Objectives | Service Oriented | Deploy |
| Flexibility | Team Building | Leadership | Vision statement | Sticky-ness |