| Critical Path / Issue | Content Management | Engage | Impact[ful] | Value |
| Team Building | Brand[ing] | Core Competency / Core Competencies | Wow Factor | Ownership |
| Secret sauce | Laser-focused | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Vertical Market |
| Time to Market | Scope | E-tailers | Workshop | Etched in Stone |
| Drop the Ball | Touchpoints | Web 2.0 / 3.0 | Reinvigorate | Seamless |
| End to end | Back to the drawing board | Prototype | Targeted | Go Live |
| Workshop | Sustainable | Off Site Meeting | Off-line | Integration |
| Top Of The Game | Knowledge Base | BUZZWORD BINGO (free square) | Elephant in the room | Demographic |
| E-tailers | Reinvent[ing] the wheel | Profit[ability] | Walk the Talk | In a Nutshell |
| That being said / Having said that | B2B | Issues | Backward Compatible | Control Group |