| Cutting Edge | Re-engagement | Convergent | Prioritized | Bandwidth |
| Partner | Top Of The Game | Level Playing Field | Differentiation | On the back end |
| Omnichannel / Cross Channel | Patent | BUZZWORD BINGO (free square) | Walk the Talk | Basically |
| Mission Critical | Content Management | Personalization | Flexibility | Run the Numbers |
| Customer Centric | Profit[ability] | Relevance | E-commerce | Offline |
| Diversity | Up-Sell | Sales Driven | Go Live | Level Set |
| Open Source | Process | Buzz | Growth | Etched in Stone |
| Agnostic | Guidance | BUZZWORD BINGO (free square) | Circle Back | Engage |
| Perspective | Ownership | Heads up | Optimization | Followup |
| Integration | Sticky-ness | Cross Sell | Promotion | E-commerce |