| Vertical Market | B2B | Revisit | Marketing / Promotional Collateral | Mindset |
| Functionality | Compelling | Prototype | Diversity | Call to Action |
| Top down | Ramp Up | BUZZWORD BINGO (free square) | Strategic | Gap Analysis |
| Application Service Provider (ASP) | On the back end | Customer Relationship Management (CRM) | Data Mining | Cutting Edge |
| Leverage | Synergy / Synergies | Opportunity | Goal[s] | Targeted |
| Road map | Cutting Edge | Business Opportunity | Functionality | Acquisition |
| No-Brainer | Total Cost of Ownership (TCO) | Innovation / Innovated | Etched in Stone | Fast Track |
| Data Mining | High-Level | BUZZWORD BINGO (free square) | Top Of The Game | Facilitate |
| Key Factor / Words | Up to speed | Knowledge Transfer | E-business | Market Leader |
| One to one | Basically | Focused | Data Driven | In a Nutshell |