| Agenda | Demographic | Customer Facing | Prioritized | Negotiated |
| Reconfigure | Flexibility | Eyeballs | Ownership | Cadence Call |
| Off the Shelf | Win-win | BUZZWORD BINGO (free square) | Success | Granular |
| Knowledge Base | Legacy | Paradigm | Think Outside the Box | No-Brainer |
| Advantage | Data Driven | Multitask[ing] | Top down | Cutting Edge |
| Quick win | Flexibility | Synergy / Synergies | Think Outside the Box | Business Opportunity |
| Market Window | Optimization | Ownership | Laser-focused | Expectations |
| Search Engine Optimization | Intellectual Property | BUZZWORD BINGO (free square) | Off the Shelf | End to end |
| Experiences | That being said / Having said that | Deliverable[s] | Partner | Red Flag |
| Tailwind[s] | Bottom Line | Double down | Strategic | Prototype |