| Call to Action | Project | Touchpoints | Customer Oriented | Collaborate / Collaboration |
| Front Lines | Metadata | Web 2.0 / 3.0 | Off Site Meeting | On Board |
| Guidance | Go to market | BUZZWORD BINGO (free square) | Mindset | Promotion |
| Off-line | Capacity | Technologies | Landing Page[s] | Walk the Talk |
| Business Opportunity | Granular | ETA | Benefit analysis | Utilize |
| Level Set | Brain Storm / Mind Shower | Customer Relationship Management (CRM) | Lean In | Monoply |
| Traction | Functionality | Client Focus[ed] | Robust | Top down |
| Communication | Resource[s] | BUZZWORD BINGO (free square) | Google Juice | Pushback |
| Touch Base | Paradigm | Compelling | Workflow | Scenario[s] |
| Back-end | Return on Investment (ROI) | Facilitate | Ball Park | Utilize |