| First to market | Bottom Line | Niche[s] | Center of Excellence | Strategy |
| Web 2.0 / 3.0 | Brand[ing] | Reverse Engineer | Dynamic | Cross Sell |
| Call to Action | Elephant in the room | BUZZWORD BINGO (free square) | Demographic | Best Practice |
| Prototype | Profit[ability] | Proactive | High-Level | Pipeline |
| Workflow | Non-Traditional Management | Leadership | Conversation | Strategize |
| Workflow | Growth | One to one | Low-Hanging Fruit | Impact[ful] |
| Reach out | Circle the wagons | Turnkey | Cutting Edge | Bottom up |
| A-B Testing | BUZZWORD BINGO (free square) | Connectivity | Issues | |
| Ecosystem | Network[ing] | Discovery | Communication | Agenda |
| Content Management | Center of Excellence | Go to market | Experiences | Target Audience |