| Brand[ing] | Legacy | Strategize | On Board | Cutting Edge |
| Buzz | Sustainable | Customer Centric | Go Live | Demographic |
| Timeline(s) | Top down | BUZZWORD BINGO (free square) | Heavy lifting | Cadence Call |
| One to one | Go to market | Level Playing Field | Green | Deliverable[s] |
| Cascade Graph | Exposure | Value | Downsize | Up-Sell |
| E-business | Cadence Call | Engage | Braindump | Business Plan |
| Profit[ability] | Gap Analysis | Google Juice | Core Competency / Core Competencies | Capacity |
| Landing Page[s] | Cascade Graph | BUZZWORD BINGO (free square) | Circle the wagons | Personalization |
| Flexibility | Off Site Meeting | Target Audience | Expectations | Go to market |
| First to market | Content Management | Best Practice | Multitask[ing] | Non-Traditional Management |