| Scope | Perspective | Patent | Focused | Synergy / Synergies |
| Drill Down | Sustainable / Sustainability | One to one | A-B Testing | Advantage |
| Initial Assessment | Measurement | BUZZWORD BINGO (free square) | Cadence Call | Sales Driven |
| Raising the Bar | Metrics | On Board | Strategic | Landing Page[s] |
| Data Mining | Band-aid | Vertical Market | Conversion | E-tailers |
| Streamline | Statement of Work (SOW) | Landing Page[s] | Virtual / Virtualization | Up-Sell |
| No-Brainer | Run the Numbers | Search Engine Optimization | Back to the drawing board | Green |
| Drop the Ball | Touch Base | BUZZWORD BINGO (free square) | Leverage | Best of Breed |
| Technologies | Agenda | Service Oriented | Expectations | Buzz |
| Gap Analysis | Total Cost of Ownership (TCO) | Competitive | Capacity | Client Focus[ed] |