| Metrics | Customer Service | Patent | Phase | Control Group |
| Synergy / Synergies | Content Management | Streamline | Application Service Provider (ASP) | Guidance |
| Gap Analysis | Drill Down | BUZZWORD BINGO (free square) | One Stop Shop | Compelling |
| Discovery | Due dilligence | Bandwidth | Circle the wagons | Big Picture |
| Reverse Engineer | Bottom up | Level Playing Field | Optimization | Basically |
| Google Juice | Reconfigure | Perspective | Turnkey | Cadence Call |
| New Economy | Braindump | Reuse / Reusability | Offline | Discovery |
| Hardball | Ball Park | BUZZWORD BINGO (free square) | Prioritized | Opportunity |
| Real-Time | Negotiated | Deliverable[s] | Top Of The Game | Marketing / Promotional Collateral |
| Circle Back | Growth | E-tailers | Profit[ability] | Moving/Going Forward |