| ETA | Key Factor / Words | Workshop | On the back end | Pushback |
| Elephant in the room | Team Player | Google Juice | Back to the drawing board | Profit[ability] |
| Timeline(s) | Segment | BUZZWORD BINGO (free square) | Secret sauce | Brand[ing] |
| Partner | Revisit | On Board | Market Leader | In a Nutshell |
| Gap Analysis | Exposure | Deploy | Reswizzle | Intellectual Property |
| Grow | Goal oriented | Goal[s] | Win-win | Team Player |
| Game Plan | Out Source | Synergy / Synergies | Granular | On The Same Page |
| Buzz | A-B Testing | BUZZWORD BINGO (free square) | Ownership | Revisit |
| Upside | Off the Shelf | One Stop Shop | Target Audience | Deadlines |
| Strategize | Patent | Omnichannel / Cross Channel | Competitive | Content Management |