| Deep dive | Etched in Stone | Promotion | Flexibility | Application Service Provider (ASP) |
| Ball Park | Partner | Utilize | Profit[ability] | Viral |
| First to market | Customer Oriented | BUZZWORD BINGO (free square) | Drop the Ball | Dynamic |
| Discovery | Robust | Workflow | Customer Facing | Popup |
| Content Management | Leadership | Process | Level Set | Connectivity |
| Cadence Call | Real-Time | Best Practice | Omnichannel / Cross Channel | Tasked |
| Reinvent[ing] the wheel | Time to Market | Niche[s] | Metrics | Robust |
| Non-Traditional Management | Impact[ful] | BUZZWORD BINGO (free square) | Google Juice | Marketing / Promotional Collateral |
| Lean In | Dashboard | Workflow | Flexibility | Seamless |
| Backward Compatible | Fast Track | Popup | Utilize | Proactive |