| Benchmark | Run it up the flagpole | Prioritized | Wow Factor | Marketing / Promotional Collateral |
| Action Item / Action It | Drop the Ball | Metadata | Up-Sell | Buzz |
| Top down | Engage | BUZZWORD BINGO (free square) | Reverse Engineer | Proactive |
| Sustainable / Sustainability | Walk the Talk | Collaborate / Collaboration | Cost | E-commerce |
| Optimization | Measurement | Best Practice | Guidance | Convergent |
| Cadence Call | Connectivity | New Economy | Green | Success |
| Elevator pitch | Cutting Edge | Skill set(s) | Up to speed | Optimization |
| E-commerce | User Friendly | BUZZWORD BINGO (free square) | Service Oriented | Granular |
| Grow | Reuse / Reusability | Sales Driven | Key Factor / Words | Reinvigorate |
| Niche[s] | Engage | Benchmark | Policy[ies] | Portfolio |