| Top Of The Game | Goal oriented | Conversion | Strategy | Front Lines |
| Target Audience | Sales Driven | Gap Analysis | Think Outside the Box | Opportunity |
| Upside | Braindump | BUZZWORD BINGO (free square) | User Friendly | Convergent |
| Raising the Bar | Synergy / Synergies | Leverage | Strategize | Omnichannel / Cross Channel |
| Process | On the back end | Best Practice | Focused | Best of Breed |
| Top Of The Game | Compelling | Patent | Emerging markets | Band-aid |
| Proactive | Out Source | Sustainable / Sustainability | A-B Testing | Basically |
| Followup | Milestone | BUZZWORD BINGO (free square) | Core Competency / Core Competencies | Scenario[s] |
| Opportunity | Control Group | Market Window | Sustainable | Portal |
| Customer Oriented | Workshop | Brand[ing] | Focused | Sales Driven |