| Opportunity | Touchpoints | Objectives | Tailwind[s] | Soup to nuts 24/7 |
| Lead The Field / Occupy The Field | Cadence Call | Compelling | Experiences | Dynamic |
| Reinvigorate | Center of Excellence | BUZZWORD BINGO (free square) | Deadlines | Fault Tolerant |
| On the back end | Ramp Up | Omnichannel / Cross Channel | Diversity | Deep dive |
| Open Source | Business Opportunity | Landing Page[s] | Knowledge Transfer | Call to Action |
| Performance | Measurement | Grow | Discovery | Functionality |
| Robust | Goal[s] | Niche[s] | Etched in Stone | That being said / Having said that |
| Buzz | Workshop | BUZZWORD BINGO (free square) | Cross Sell | Benefit analysis |
| Soup to nuts 24/7 | Control Group | A-B Testing | Goal oriented | Monoply |
| E-tailers | Market Window | Scale | Quick win | Seamless |