| Innovation / Innovated | Road map | Big Picture | Off-line | Out Source |
| Viral | Buzz | Elephant in the room | Cost | Sustainable / Sustainability |
| Phase | Raising the Bar | BUZZWORD BINGO (free square) | Team Player | Back-end |
| Technologies | Promotion | Red Flag | Knowledge Transfer | Key Factor / Words |
| Demographic | Niche[s] | Profit[ability] | Value | Top down |
| Back to the drawing board | Compelling | Secret sauce | Reswizzle | Customer Facing |
| Front Lines | Success | Data Driven | Retention | Out Source |
| Monetize | Go Public | BUZZWORD BINGO (free square) | Customer Centric | Utilize |
| On Board | Paradigm | Metrics | Hardball | Off the Shelf |
| Prototype | Cost | Streamline | Market Window | Vision statement |