| Traction | ETA | On Board | Scenario[s] | Segment |
| Market Window | Tasked | Front Lines | Transformative | Knowledge Base |
| Double down | First to market | BUZZWORD BINGO (free square) | Moving/Going Forward | Green |
| Data Driven | Negotiated | Cadence Call | End to end | Dashboard |
| Process | Team Building | Engage | Secret sauce | Experiences |
| Dynamic | Flexibility | Low-Hanging Fruit | One to one | Grow |
| Workflow | Big Picture | Re-engagement | That being said / Having said that | Burn rate |
| Pushback | Benefit analysis | BUZZWORD BINGO (free square) | Conversation | Opportunity |
| Due dilligence | Proactive | Team Player | Profit[ability] | Circle the wagons |
| Data Mining | Popup | Raising the Bar | On the back end | Conversion |