| Traction | Compelling | Paradigm | Sustainable | Metadata |
| Reconfigure | Go Live | Content Management | Measurement | Revisit |
| Out Source | Discovery | BUZZWORD BINGO (free square) | Challenge[s] | Best Practice |
| Diversity | Total Quality [or] Quality Driven | First to market | Search Engine Optimization | Customer Relationship Management (CRM) |
| Turnkey | Quick win | Total Cost of Ownership (TCO) | Acquisition | Wow Factor |
| On the back end | Turnkey | Agnostic | Compelling | Team Building |
| Prototype | Buzz | Value | Backward Compatible | Off the Shelf |
| Deploy | Negotiated | BUZZWORD BINGO (free square) | Monoply | Cutting Edge |
| Ecosystem | Deadlines | Reinvigorate | Reach out | Followup |
| Top down | Drink the Kool-Aid | Deep dive | Road map | Fast Track |