| Knowledge Base | Phase | Cross Sell | Bottom Line | Application Service Provider (ASP) |
| Niche[s] | Project | Tasked | Workshop | Braindump |
| Intellectual Property | In a Nutshell | BUZZWORD BINGO (free square) | Strategy | Emerging markets |
| New Economy | Big Picture | Go Live | Negotiated | Herding Cats |
| Call to Action | Discovery | Opportunity | Go Public | Marketing / Promotional Collateral |
| Goal oriented | Go to market | Deep dive | Brain Storm / Mind Shower | Network[ing] |
| On the back end | Turnkey | Partner | Mindset | Innovation / Innovated |
| Phase | Deploy | BUZZWORD BINGO (free square) | High-Level | Agnostic |
| Leadership | Reactivation | Prototype | Policy[ies] | Circle Back |
| Dashboard | Go Live | Key Factor / Words | Robust | Service Oriented |