| Core Competency / Core Competencies | Diversity | Collaborate / Collaboration | Best of Breed | Deploy |
| Elevator pitch | Due dilligence | Heavy lifting | Optimization | Leadership |
| Client Focus[ed] | Streamline | BUZZWORD BINGO (free square) | Bottom Line | Circle Back |
| Action Item / Action It | Market Window | Deliverable[s] | On Board | Off Site Meeting |
| Automated | Portal | Guidance | Focused | Deadlines |
| Lead The Field / Occupy The Field | Cross Sell | Etched in Stone | Patent | Prototype |
| Agenda | Downsize | Band-aid | Leadership | Open Source |
| Segment | Quick win | BUZZWORD BINGO (free square) | Customer Facing | Sticky-ness |
| Portfolio | Conversation | Innovation / Innovated | Go Live | E-commerce |
| Top down | Out of the [Box | Loop] | B2B | Objectives | ETA |