| Deliverable[s] | Business Plan | Resource[s] | Mind Share | Circle Back |
| Landing Page[s] | One to one | Conversion | Reuse / Reusability | Retention |
| Value | Knowledge Base | BUZZWORD BINGO (free square) | Agnostic | Automated |
| Strategy | Action Item / Action It | Workflow | Low-Hanging Fruit | Metadata |
| Granular | Asset[s] | Functionality | Engage |
| Performance | Drop the Ball | 30,000 foot view | Niche[s] | Ecosystem |
| Gap Analysis | Key Factor / Words | No-Brainer | Facilitate | Lean In |
| E-commerce | Aggregate | BUZZWORD BINGO (free square) | Game Plan | Due dilligence |
| Goal oriented | Buzz | High-Level | Google Juice | Critical Path / Issue |
| Walk the Talk | Fault Tolerant | Multitask[ing] | Agnostic | Elevator pitch |