| Pipeline | Partner | Virtual / Virtualization | Level Playing Field | Expectations |
| Granular | Empower[ment] | Agenda | Exposure | Goal oriented |
| Level Set | Resource[s] | BUZZWORD BINGO (free square) | Grow | Acquisition |
| Out Source | Relevance | Emerging markets | Transformative | Lean In |
| Deep dive | Dynamic | End to end | Network[ing] | Search Engine Optimization |
| Communication | Advantage | Total Quality [or] Quality Driven | Intellectual Property | Reactivation |
| Performance | Synergy / Synergies | Game Plan | Customer Service | ETA |
| Dynamic | Statement of Work (SOW) | BUZZWORD BINGO (free square) | Personalization | Green |
| Off the Shelf | Cascade Graph | Prototype | Robust | Reach out |
| Ball Park | Goal oriented | Revenue | Bottom up | Functionality |