| Performance | Customer Relationship Management (CRM) | Personalization | Total Cost of Ownership (TCO) | Goal[s] |
| Solution(s) | Application Service Provider (ASP) | Touchpoints | E-commerce | Reinvent[ing] the wheel |
| Hardball | Open Source | BUZZWORD BINGO (free square) | Band-aid | Off-line |
| Double down | Client Focus[ed] | Drop the Ball | Differentiation | Service Oriented |
| Quick win | Legacy | Experiences | Run the Numbers | Herding Cats |
| Engage | Bottom Line | Big Picture | Opportunity | High-Level |
| Omnichannel / Cross Channel | Drink the Kool-Aid | Partner | Mindset | Metrics |
| Customer Facing | Call to Action | BUZZWORD BINGO (free square) | Customer Oriented | Negotiated |
| Workshop | Goal oriented | Red Flag | Leadership | Dashboard |
| Facilitate | Targeted | Brain Storm / Mind Shower | On Board | Advantage |