| Sales Driven | Diversity | Band-aid | Utilize | Etched in Stone |
| Back-end | First to market | Off Site Meeting | Heavy lifting | Ecosystem |
| Best Practice | Emerging markets | BUZZWORD BINGO (free square) | Win-win | E-tailers |
| Off-line | Ball Park | Portfolio | Omnichannel / Cross Channel | Web 2.0 / 3.0 |
| Streamline | Brand[ing] | Process | Drill Down | Experiences |
| Market Leader | Partner | Target Audience | Center of Excellence | Sticky-ness |
| Market Window | Road map | Convergent | Touchpoints | Ownership |
| Benchmark | Targeted | BUZZWORD BINGO (free square) | Pipeline | Aggregate |
| Asset[s] | Grow | Out Source | Open Source | Reinvigorate |
| Etched in Stone | Level Playing Field | Hardball | Acquisition | Reswizzle |