| Off-line | Collaborate / Collaboration | Challenge[s] | Google Juice | Business Plan |
| Bottom up | New Economy | Search Engine Optimization | Sales Driven | Offline |
| Client Focus[ed] | Up to speed | BUZZWORD BINGO (free square) | Team Player | Portfolio |
| Connectivity | Retention | Due dilligence | Marketing / Promotional Collateral | |
| Traction | Heads up | Cutting Edge | Off the Shelf | Initial Assessment |
| Top down | Optimization | On Board | Walk the Talk | Total Cost of Ownership (TCO) |
| Transformative | Deploy | Core Competency / Core Competencies | Touchpoints | Circle the wagons |
| Grow | Landing Page[s] | BUZZWORD BINGO (free square) | Market Window | Key Factor / Words |
| Bottom up | Deep dive | Go to market | Resource[s] | Reconfigure |
| First to market | Value | Granular | Knowledge Base | Measurement |