| Application Service Provider (ASP) | Low-Hanging Fruit | Go to market | Drink the Kool-Aid | |
| Business Opportunity | Web 2.0 / 3.0 | Reuse / Reusability | Utilize | Real-Time |
| Fault Tolerant | Circle the wagons | BUZZWORD BINGO (free square) | A-B Testing | No-Brainer |
| Deploy | Re-engagement | Goal[s] | Cutting Edge | Prototype |
| Tailwind[s] | Legacy | Mindset | Upside | At the end of the day |
| Sustainable | Connectivity | Expectations | Low-Hanging Fruit | Traction |
| High-Level | Eyeballs | First to market | Due dilligence | Google Juice |
| Best Practice | Conversion | BUZZWORD BINGO (free square) | Legacy | Elephant in the room |
| Ball Park | Buzz | Restructuring | Deep dive | Reinvigorate |
| Up to speed | Go Public | Double down | At the end of the day | Downsize |