| Off the Shelf | Cadence Call | Deliverable[s] | Project | Focused |
| Traction | Prototype | Opportunity | Partner | Critical Path / Issue |
| One Stop Shop | Run it up the flagpole | BUZZWORD BINGO (free square) | Strategy | Band-aid |
| Measurement | Fault Tolerant | Time to Market | Skill set(s) | Deploy |
| Open Source | Service Oriented | Flexibility | Heavy lifting | Benchmark |
| Virtual / Virtualization | Double down | Followup | In a Nutshell | Focused |
| Service Oriented | Strategize | Marketing / Promotional Collateral | Value | Scale |
| Solution(s) | Go Live | BUZZWORD BINGO (free square) | Scope | Traction |
| Portfolio | Red Flag | Re-engagement | Braindump | Conversation |
| Time to Market | Out Source | Pipeline | Collaborate / Collaboration | Offline |