| Team Building | Go Live | Pipeline | Target Audience | Market Leader |
| Traction | Run the Numbers | Gap Analysis | B2B | Sustainable / Sustainability |
| Business Plan | Robust | BUZZWORD BINGO (free square) | Hardball | Differentiation |
| Big Picture | E-tailers | Retention | Statement of Work (SOW) | Demographic |
| Profit[ability] | Up-Sell | Re-engagement | Reinvent[ing] the wheel | Content Management |
| Flexibility | Search Engine Optimization | Ball Park | Measurement | First to market |
| One to one | Intellectual Property | Deep dive | Utilize | Optimization |
| Promotion | Deadlines | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Performance |
| Viral | Capacity | Critical Path / Issue | Front Lines | Differentiation |
| Pushback | Compelling | Low-Hanging Fruit | Elevator pitch | Up to speed |