| Project | Paradigm | Circle the wagons | Network[ing] | Scope |
| Go Public | Competitive | Patent | Initial Assessment | Pushback |
| Moving/Going Forward | Dynamic | BUZZWORD BINGO (free square) | Control Group | Double down |
| Measurement | Bandwidth | Grow | Exposure | Out of the [Box | Loop] |
| Target Audience | Search Engine Optimization | Conversion | Level Playing Field | Followup |
| Milestone | E-tailers | Sales Driven | Circle the wagons | Center of Excellence |
| Flexibility | Drill Down | Portal | Convergent | Monoply |
| Client Focus[ed] | Sticky-ness | BUZZWORD BINGO (free square) | Skill set(s) | Moving/Going Forward |
| Critical Path / Issue | Solution(s) | Ownership | Best Practice | End to end |
| Aggregate | Tasked | Conversion | Targeted | Re-engagement |