| Customer Centric | Process | Landing Page[s] | Reuse / Reusability | Touchpoints |
| Pushback | Solution(s) | Viral | Road map | Drink the Kool-Aid |
| Up-Sell | Reswizzle | BUZZWORD BINGO (free square) | Multitask[ing] | Segment |
| Total Cost of Ownership (TCO) | Knowledge Base | Think Outside the Box | Re-engagement | Data Driven |
| Circle the wagons | Run it up the flagpole | Customer Relationship Management (CRM) | Burn rate | High-Level |
| Drill Down | Segment | Phase | Hardball | Reconfigure |
| Customer Facing | Front Lines | Non-Traditional Management | Granular | Mindset |
| Mission Critical | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Optimization | Multitask[ing] |
| Touch Base | Tasked | User Friendly | Total Quality [or] Quality Driven | One Stop Shop |
| E-tailers | Scenario[s] | Raising the Bar | ETA | Knowledge Base |