| Engage | Win-win | Sales Driven | Sustainable / Sustainability | Automated |
| Brain Storm / Mind Shower | Up to speed | Challenge[s] | Compelling | B2B |
| Target Audience | Acquisition | BUZZWORD BINGO (free square) | Deadlines | Data Mining |
| Viral | ETA | Workshop | Reverse Engineer | Facilitate |
| Green | Low-Hanging Fruit | Measurement | Statement of Work (SOW) | Run it up the flagpole |
| One to one | Level Playing Field | Cascade Graph | Timeline(s) | Go Live |
| Virtual / Virtualization | Tailwind[s] | Circle the wagons | Band-aid | Revisit |
| Performance | Due dilligence | BUZZWORD BINGO (free square) | Objectives | Backward Compatible |
| Relevance | Emerging markets | Deliverable[s] | Moving/Going Forward | Target Audience |
| Content Management | Guidance | Core Competency / Core Competencies | Portal | Mission Critical |