| Leverage | Client Focus[ed] | E-commerce | Paradigm | First to market |
| Strategy | Emerging markets | Customer Facing | Downsize | Level Playing Field |
| 30,000 foot view | Vision statement | BUZZWORD BINGO (free square) | Mindset | Goal oriented |
| Communication | Bandwidth | Robust | Customer Centric | Call to Action |
| High-Level | Monoply | Data Mining | Hardball | Acquisition |
| ETA | Circle the wagons | Expectations | Innovation / Innovated | Business Opportunity |
| Wow Factor | Sustainable | Google Juice | Multitask[ing] | Synergy / Synergies |
| Granular | Touchpoints | BUZZWORD BINGO (free square) | Data Mining | Cost |
| Control Group | Dynamic | Statement of Work (SOW) | Run it up the flagpole | Win-win |
| Open Source | Downsize | Sticky-ness | Core Competency / Core Competencies | Brand[ing] |