| Discovery | Customer Facing | Phase | Non-Traditional Management | Elevator pitch |
| Low-Hanging Fruit | Reactivation | Sustainable / Sustainability | Back to the drawing board | Leadership |
| Knowledge Transfer | Core Competency / Core Competencies | BUZZWORD BINGO (free square) | Goal oriented | Monetize |
| Technologies | Think Outside the Box | Robust | Bottom up | Portfolio |
| Google Juice | High-Level | Patent | Go Live | Fast Track |
| Target Audience | Niche[s] | Targeted | Solution(s) | Road map |
| Reuse / Reusability | Patent | No-Brainer | Tailwind[s] | Reconfigure |
| Emerging markets | Brand[ing] | BUZZWORD BINGO (free square) | Value | Service Oriented |
| Phase | Dynamic | 30,000 foot view | Deadlines | Pipeline |
| Facilitate | E-tailers | Total Quality [or] Quality Driven | Cost | Reinvent[ing] the wheel |