| Statement of Work (SOW) | Customer Relationship Management (CRM) | Opportunity | Prioritized | Experiences |
| Off the Shelf | Offline | Center of Excellence | Demographic | Measurement |
| Multitask[ing] | Strategic | BUZZWORD BINGO (free square) | Agenda | Dashboard |
| Discovery | Technologies | Targeted | Deadlines | Market Leader |
| Optimization | Empower[ment] | Challenge[s] | Goal[s] | Dynamic |
| Experiences | Asset[s] | Negotiated | Mindset | Seamless |
| Conversation | High-Level | Fault Tolerant | Mind Share | Popup |
| Synergy / Synergies | Data Driven | BUZZWORD BINGO (free square) | Cross Sell | Knowledge Base |
| Demographic | Initial Assessment | Strategy | Customer Relationship Management (CRM) | End to end |
| Tasked | Patent | Total Quality [or] Quality Driven | Content Management | Service Oriented |