| Cost | Exposure | That being said / Having said that | Business Plan | Performance |
| Laser-focused | Portfolio | Core Competency / Core Competencies | End to end | Skill set(s) |
| Lean In | Statement of Work (SOW) | BUZZWORD BINGO (free square) | Team Building | Top Of The Game |
| Top down | Go Live | Demographic | Functionality | Cross Sell |
| Upside | Ecosystem | Technologies | Fault Tolerant | Customer Oriented |
| Optimization | Customer Facing | Targeted | Business Plan | Backward Compatible |
| Intellectual Property | Scenario[s] | Fault Tolerant | Heads up | Drill Down |
| Customer Relationship Management (CRM) | Go to market | BUZZWORD BINGO (free square) | Conversion | Action Item / Action It |
| Issues | Statement of Work (SOW) | Bottom up | ETA | Marketing / Promotional Collateral |
| Exposure | Policy[ies] | Reach out | Patent | Benefit analysis |