| Strategy | Elephant in the room | Capacity | Ecosystem | Think Outside the Box |
| Quick win | Moving/Going Forward | Growth | Back-end | No-Brainer |
| Data Driven | Team Player | BUZZWORD BINGO (free square) | Compelling | 30,000 foot view |
| Value | Paradigm | Engage | Skill set(s) | Patent |
| Synergy / Synergies | Promotion | Vertical Market | Cost | Benchmark |
| Ownership | Business Plan | A-B Testing | On Board | Omnichannel / Cross Channel |
| Go Live | E-tailers | Touch Base | In a Nutshell | Bandwidth |
| Value | One Stop Shop | BUZZWORD BINGO (free square) | Phase | Off-line |
| Due dilligence | Ramp Up | Action Item / Action It | Robust | Critical Path / Issue |
| Think Outside the Box | Red Flag | Service Oriented | Legacy | Patent |