| E-business | Statement of Work (SOW) | Discovery | Mindset | Guidance |
| Win-win | Team Building | ETA | Dynamic | Level Set |
| Bandwidth | Go Public | BUZZWORD BINGO (free square) | Braindump | Business Opportunity |
| Monetize | Prioritized | Call to Action | Low-Hanging Fruit | Customer Centric |
| Reactivation | Return on Investment (ROI) | Timeline(s) | Sustainable | Negotiated |
| Retention | Differentiation | Market Leader | Demographic | Process |
| Up to speed | Conversation | Top Of The Game | Level Set | Agnostic |
| Go Live | Acquisition | BUZZWORD BINGO (free square) | Wow Factor | Team Player |
| Fast Track | Mind Share | Scenario[s] | Success | Low-Hanging Fruit |
| Vision statement | Action Item / Action It | Drink the Kool-Aid | Technologies | Phase |