| Client Focus[ed] | Leverage | Moving/Going Forward | Up to speed | Initial Assessment |
| Phase | Omnichannel / Cross Channel | New Economy | Best Practice | Facilitate |
| Success | Double down | BUZZWORD BINGO (free square) | Market Window | Search Engine Optimization |
| Cutting Edge | Cost | Measurement | Emerging markets | Laser-focused |
| Content Management | Deploy | Heads up | Exposure | Process |
| In a Nutshell | Leadership | Personalization | Policy[ies] | Business Opportunity |
| Flexibility | Google Juice | Diversity | Workshop | Due dilligence |
| Reactivation | BUZZWORD BINGO (free square) | Knowledge Base | Utilize | |
| Target Audience | Automated | One Stop Shop | Revenue | Back to the drawing board |
| Technologies | Key Factor / Words | Reconfigure | Demographic | Impact[ful] |