| Go to market | Perspective | Win-win | Application Service Provider (ASP) | Walk the Talk |
| Team Building | Deadlines | Web 2.0 / 3.0 | Level Playing Field | Open Source |
| Landing Page[s] | At the end of the day | BUZZWORD BINGO (free square) | Relevance | Acquisition |
| Engage | Heavy lifting | Cutting Edge | Popup | On the back end |
| Drop the Ball | Advantage | Sustainable | Customer Relationship Management (CRM) | Cost |
| Benchmark | Vertical Market | Wow Factor | Exposure | Return on Investment (ROI) |
| Control Group | Out Source | Out of the [Box | Loop] | Touchpoints | Knowledge Transfer |
| Elephant in the room | Segment | BUZZWORD BINGO (free square) | Scope | 30,000 foot view |
| Gap Analysis | Walk the Talk | Synergy / Synergies | Ramp Up | Back to the drawing board |
| Road map | Portal | Sales Driven | Functionality | E-commerce |