| Double down | Landing Page[s] | Market Window | Action Item / Action It | Deadlines |
| Partner | That being said / Having said that | Performance | Statement of Work (SOW) | Proactive |
| Drill Down | Up-Sell | BUZZWORD BINGO (free square) | Big Picture | Vision statement |
| Initial Assessment | Cost | E-business | One Stop Shop | Braindump |
| Benefit analysis | Optimization | Team Player | Issues | Client Focus[ed] |
| Cross Sell | Integration | Green | Discovery | Drop the Ball |
| Solution(s) | Burn rate | Goal oriented | Off the Shelf | Reverse Engineer |
| Skill set(s) | BUZZWORD BINGO (free square) | Data Driven | Reactivation | |
| Opportunity | Automated | Guidance | Portfolio | Process |
| Cascade Graph | Top down | Turnkey | Customer Oriented | Monoply |