| Critical Path / Issue | Monetize | 30,000 foot view | Streamline | Top down |
| Double down | Popup | Phase | Bottom Line | Level Set |
| Quick win | Braindump | BUZZWORD BINGO (free square) | Vertical Market | Retention |
| Emerging markets | Brain Storm / Mind Shower | Team Player | Goal oriented | Prioritized |
| Aggregate | Out Source | Reconfigure | Revenue | Bottom up |
| Guidance | Wow Factor | Cascade Graph | Out of the [Box | Loop] | Targeted |
| Functionality | Optimization | Monoply | Client Focus[ed] | Road map |
| Sustainable / Sustainability | Off the Shelf | BUZZWORD BINGO (free square) | Traction | Mission Critical |
| Landing Page[s] | Quick win | Growth | Time to Market | Asset[s] |
| Control Group | Metrics | Competitive | Go Public | Workshop |