| Issues | Revisit | Patent | Retention | Gap Analysis |
| Market Window | Mindset | Cross Sell | Segment | Differentiation |
| Call to Action | Double down | BUZZWORD BINGO (free square) | Core Competency / Core Competencies | Discovery |
| Herding Cats | Backward Compatible | Opportunity | Workflow | Circle the wagons |
| Seamless | Agnostic | Out of the [Box | Loop] | Bottom up | Cadence Call |
| Collaborate / Collaboration | Soup to nuts 24/7 | Revisit | ETA | Herding Cats |
| Touch Base | Aggregate | Profit[ability] | Initial Assessment | Expectations |
| Statement of Work (SOW) | On Board | BUZZWORD BINGO (free square) | Measurement | Cutting Edge |
| At the end of the day | Application Service Provider (ASP) | Functionality | Total Quality [or] Quality Driven | Knowledge Transfer |
| Out Source | Off the Shelf | Google Juice | Transformative | Secret sauce |