| Ball Park | Time to Market | Go to market | Team Building | Reuse / Reusability |
| On the back end | Popup | Run it up the flagpole | Convergent | Legacy |
| Upside | Partner | BUZZWORD BINGO (free square) | Profit[ability] | Discovery |
| Scenario[s] | Strategy | Market Window | Raising the Bar | Drink the Kool-Aid |
| Back-end | Expectations | A-B Testing | Collaborate / Collaboration | Skill set(s) |
| That being said / Having said that | Run the Numbers | Discovery | Integration | Knowledge Transfer |
| Touch Base | Web 2.0 / 3.0 | Drill Down | Etched in Stone | Prioritized |
| Viral | Low-Hanging Fruit | BUZZWORD BINGO (free square) | Seamless | Skill set(s) |
| Customer Oriented | Growth | Value | Collaborate / Collaboration | Cost |
| Capacity | Tasked | Business Opportunity | Utilize | Relevance |