| Off the Shelf | Granular | Dashboard | Paradigm | Impact[ful] |
| Deliverable[s] | Big Picture | E-tailers | Conversation | Tasked |
| Empower[ment] | Customer Service | BUZZWORD BINGO (free square) | Mission Critical | Sticky-ness |
| Profit[ability] | Front Lines | Etched in Stone | Reinvigorate | Think Outside the Box |
| Customer Facing | Lead The Field / Occupy The Field | Opportunity | Fast Track | Target Audience |
| Targeted | Communication | Eyeballs | Niche[s] | Strategy |
| Mindset | Agnostic | Red Flag | Out of the [Box | Loop] | Web 2.0 / 3.0 |
| Wow Factor | BUZZWORD BINGO (free square) | Goal[s] | Automated | |
| Cross Sell | Open Source | Demographic | Engage | Restructuring |
| On Board | Reinvigorate | Optimization | Business Plan | Dynamic |