| Revenue | Workshop | Acquisition | Market Window | Front Lines |
| Streamline | Ramp Up | High-Level | Agnostic | Reuse / Reusability |
| Level Set | Road map | BUZZWORD BINGO (free square) | Process | Service Oriented |
| Return on Investment (ROI) | Vertical Market | Customer Service | Landing Page[s] | Big Picture |
| Benchmark | Heads up | Touchpoints | Portal | Benefit analysis |
| Empower[ment] | Critical Path / Issue | One to one | Leverage | Niche[s] |
| Benchmark | Performance | Perspective | Gap Analysis | Return on Investment (ROI) |
| Go Public | Legacy | BUZZWORD BINGO (free square) | Big Picture | Search Engine Optimization |
| Real-Time | Policy[ies] | Hardball | Pipeline | Demographic |
| Capacity | Non-Traditional Management | Team Building | Guidance |