| Scale | Heavy lifting | Convergent | Brand[ing] | Monetize |
| Downsize | Granular | 30,000 foot view | Fast Track | Competitive |
| Google Juice | Exposure | BUZZWORD BINGO (free square) | Non-Traditional Management | Differentiation |
| Prioritized | Out Source | Focused | Application Service Provider (ASP) | Reactivation |
| Conversation | End to end | New Economy | Measurement | Walk the Talk |
| Team Building | Segment | Data Driven | Cascade Graph | Partner |
| Non-Traditional Management | Client Focus[ed] | Measurement | Benchmark | Conversation |
| Go Live | Soup to nuts 24/7 | BUZZWORD BINGO (free square) | Emerging markets | Key Factor / Words |
| Total Quality [or] Quality Driven | A-B Testing | Business Plan | Advantage | Sticky-ness |
| Sustainable / Sustainability | Phase | Agnostic | Experiences | Quick win |