| Heads up | Timeline(s) | Fault Tolerant | High-Level | Drop the Ball |
| E-commerce | Segment | Secret sauce | Emerging markets | Optimization |
| Scale | Leverage | BUZZWORD BINGO (free square) | Retention | Landing Page[s] |
| First to market | Ramp Up | Drill Down | Prototype | Goal[s] |
| Reswizzle | Metrics | Due dilligence | Sustainable / Sustainability | Wow Factor |
| Segment | Measurement | Wow Factor | Brain Storm / Mind Shower | Benchmark |
| Bottom up | Conversation | Personalization | Center of Excellence | Bottom Line |
| Sticky-ness | Team Player | BUZZWORD BINGO (free square) | Growth | Resource[s] |
| No-Brainer | Goal oriented | Brand[ing] | Agenda | Secret sauce |
| User Friendly | Revisit | Content Management | Eyeballs | Emerging markets |