| Milestone | Double down | Green | Network[ing] | ETA |
| Partner | Application Service Provider (ASP) | Back-end | Low-Hanging Fruit | Patent |
| Brand[ing] | On Board | BUZZWORD BINGO (free square) | Customer Oriented | Personalization |
| Differentiation | Functionality | Traction | One to one | Compelling |
| Elephant in the room | Cascade Graph | Herding Cats | Portal | Go Live |
| Seamless | Followup | Acquisition | Facilitate | Cost |
| Functionality | Restructuring | Proactive | In a Nutshell | Segment |
| Heavy lifting | Prototype | BUZZWORD BINGO (free square) | Solution(s) | Expectations |
| Negotiated | Go Public | Network[ing] | Streamline | |
| Conversation | Market Leader | Resource[s] | Game Plan | Customer Relationship Management (CRM) |