| Reach out | Revenue | Best Practice | Streamline | Technologies |
| Client Focus[ed] | Back to the drawing board | Lead The Field / Occupy The Field | Initial Assessment | Advantage |
| Differentiation | Leadership | BUZZWORD BINGO (free square) | Reconfigure | Run the Numbers |
| Prototype | Deploy | Personalization | Transformative | Bandwidth |
| Data Mining | Targeted | Issues | Drill Down | Retention |
| Up to speed | Retention | Search Engine Optimization | Acquisition | Strategize |
| Lead The Field / Occupy The Field | Metadata | Success | Etched in Stone | Strategy |
| Revenue | Monetize | BUZZWORD BINGO (free square) | Green | Advantage |
| Initial Assessment | Utilize | Center of Excellence | 30,000 foot view | Re-engagement |
| Mindset | Tailwind[s] | Convergent | Challenge[s] | Go Public |