| Touchpoints | Control Group | E-commerce | Due dilligence | Buzz |
| Return on Investment (ROI) | Milestone | Deadlines | Strategy | Scope |
| Out Source | Mission Critical | BUZZWORD BINGO (free square) | Scenario[s] | Niche[s] |
| Customer Service | Wow Factor | Downsize | Core Competency / Core Competencies | Dashboard |
| Exposure | Issues | Reswizzle | Run it up the flagpole | Action Item / Action It |
| Run it up the flagpole | Dashboard | Strategic | Milestone | On the back end |
| Policy[ies] | Challenge[s] | Value | Promotion | On The Same Page |
| Brain Storm / Mind Shower | Network[ing] | BUZZWORD BINGO (free square) | Customer Oriented | Backward Compatible |
| Advantage | Elephant in the room | Pipeline | Reverse Engineer | Vision statement |
| Go Live | Facilitate | Google Juice | Deploy | Back-end |