| Capacity | Popup | Focused | New Economy | Convergent |
| Client Focus[ed] | Promotion | Omnichannel / Cross Channel | Asset[s] | Wow Factor |
| Offline | Deep dive | BUZZWORD BINGO (free square) | Granular | Perspective |
| Automated | Synergy / Synergies | Solution(s) | Double down | Sustainable |
| Open Source | Pushback | Customer Centric | Connectivity | Scenario[s] |
| Circle Back | Scenario[s] | Walk the Talk | Connectivity | E-business |
| Elephant in the room | Reinvent[ing] the wheel | Mindset | Portfolio | Value |
| Pushback | Win-win | BUZZWORD BINGO (free square) | Basically | Heavy lifting |
| One to one | Market Window | Negotiated | Popup | Knowledge Base |
| Metadata | Milestone | Bottom Line | Cost | Circle the wagons |