| Reach out | Buzz | Team Building | Legacy | Cutting Edge |
| Pipeline | E-business | Asset[s] | Drill Down | Focused |
| Low-Hanging Fruit | Call to Action | BUZZWORD BINGO (free square) | Prototype | Communication |
| Fast Track | Up to speed | Wow Factor | Metrics | Bottom up |
| Omnichannel / Cross Channel | Business Opportunity | Double down | Mindset | Gap Analysis |
| Raising the Bar | User Friendly | Open Source | Walk the Talk | Pushback |
| Back-end | Deliverable[s] | Portfolio | E-tailers | Lean In |
| Burn rate | Virtual / Virtualization | BUZZWORD BINGO (free square) | Level Set | Knowledge Base |
| Revenue | Scale | Issues | Conversation | Flexibility |
| Top Of The Game | Circle Back | Utilize | Dashboard | Phase |