| Road map | Reach out | Quick win | Turnkey | At the end of the day |
| Team Building | Core Competency / Core Competencies | Backward Compatible | Content Management | Off the Shelf |
| Project | Opportunity | BUZZWORD BINGO (free square) | Touchpoints | Integration |
| Bottom up | Emerging markets | Demographic | Viral | Customer Facing |
| Deadlines | Gap Analysis | Go to market | Initial Assessment | Timeline(s) |
| Business Opportunity | Reach out | Impact[ful] | Streamline | Top down |
| Deploy | Elevator pitch | A-B Testing | Business Plan | Value |
| Pushback | Project | BUZZWORD BINGO (free square) | Innovation / Innovated | Strategy |
| Web 2.0 / 3.0 | Policy[ies] | Reconfigure | Control Group | Guidance |
| Cost | Scale | Brain Storm / Mind Shower | Gap Analysis | Secret sauce |