| Communication | Customer Oriented | Target Audience | Out of the [Box | Loop] | Road map |
| Bottom up | Cadence Call | Conversation | Profit[ability] | Benchmark |
| No-Brainer | Top Of The Game | BUZZWORD BINGO (free square) | Search Engine Optimization | Soup to nuts 24/7 |
| Opportunity | Win-win | Compelling | Timeline(s) | Agenda |
| E-commerce | Reinvigorate | One Stop Shop | Viral | Leadership |
| Off-line | Agnostic | Perspective | Herding Cats | Burn rate |
| Low-Hanging Fruit | Promotion | Reverse Engineer | Brain Storm / Mind Shower | On the back end |
| Demographic | Circle the wagons | BUZZWORD BINGO (free square) | Policy[ies] | Revisit |
| Objectives | Tailwind[s] | Acquisition | Core Competency / Core Competencies | Scenario[s] |
| Communication | Success | Basically | Conversion | Multitask[ing] |