| Front Lines | Legacy | Objectives | Back to the drawing board | Cutting Edge |
| Tasked | Upside | Monetize | Knowledge Transfer | Basically |
| Engage | Road map | BUZZWORD BINGO (free square) | Best of Breed | Up to speed |
| Paradigm | Functionality | E-tailers | Data Mining | Negotiated |
| Green | Emerging markets | Granular | One to one | Quick win |
| Lead The Field / Occupy The Field | Out Source | Proactive | Workshop | Portfolio |
| Call to Action | Touch Base | Return on Investment (ROI) | Pipeline | Cascade Graph |
| Fast Track | Off-line | BUZZWORD BINGO (free square) | Brand[ing] | Business Opportunity |
| 30,000 foot view | Value | Road map | Revisit | Automated |
| Advantage | Monetize | Application Service Provider (ASP) | Performance | Braindump |