| Off the Shelf | Measurement | Back-end | Functionality | Customer Oriented |
| Heavy lifting | Transformative | Cutting Edge | Mindset | Market Leader |
| Circle Back | Advantage | BUZZWORD BINGO (free square) | Portfolio | Skill set(s) |
| Basically | Challenge[s] | Partner | Customer Relationship Management (CRM) | Robust |
| Elephant in the room | Empower[ment] | Legacy | No-Brainer | Leverage |
| Pushback | Landing Page[s] | Drink the Kool-Aid | One Stop Shop | Control Group |
| Content Management | Game Plan | Intellectual Property | Drop the Ball | Customer Service |
| Goal[s] | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Turnkey | Mindset |
| Off-line | Data Mining | E-tailers | Go Public | A-B Testing |
| Measurement | Virtual / Virtualization | Circle the wagons | Strategy | In a Nutshell |