| Success | Lean In | Discovery | Circle Back | Control Group |
| On Board | Network[ing] | Grow | Sustainable | Ownership |
| Facilitate | Benchmark | BUZZWORD BINGO (free square) | At the end of the day | Paradigm |
| Solution(s) | Re-engagement | Differentiation | Upside | Customer Service |
| 30,000 foot view | Customer Relationship Management (CRM) | Double down | Benefit analysis | Market Leader |
| Hardball | Content Management | Niche[s] | Virtual / Virtualization | Partner |
| Reswizzle | Cutting Edge | Downsize | Impact[ful] | Reconfigure |
| Patent | Network[ing] | BUZZWORD BINGO (free square) | Wow Factor | Exposure |
| Drop the Ball | Diversity | Braindump | Bandwidth | Growth |
| Portal | Seamless | Demographic | ETA | User Friendly |