| Value | Integration | Deploy | Fault Tolerant | Elevator pitch |
| Vertical Market | Policy[ies] | On Board | Control Group | Market Window |
| Focused | Leadership | BUZZWORD BINGO (free square) | First to market | Leverage |
| Touch Base | User Friendly | Sticky-ness | Basically | Marketing / Promotional Collateral |
| Go to market | At the end of the day | Top Of The Game | Segment | Call to Action |
| Challenge[s] | Agenda | Team Player | Lean In | Project |
| Offline | Targeted | Proactive | Statement of Work (SOW) | Customer Service |
| Functionality | Customer Centric | BUZZWORD BINGO (free square) | Circle Back | Best Practice |
| Big Picture | In a Nutshell | Competitive | Think Outside the Box | Content Management |
| Customer Oriented | Segment | Innovation / Innovated | Strategy | Automated |