| Patent | Innovation / Innovated | Band-aid | Go Live | On the back end |
| Fast Track | Run the Numbers | On Board | Optimization | Back-end |
| Market Leader | Touchpoints | BUZZWORD BINGO (free square) | Impact[ful] | Elephant in the room |
| Reverse Engineer | Turnkey | Flexibility | A-B Testing | Market Window |
| Collaborate / Collaboration | Intellectual Property | Ball Park | Green | Data Mining |
| Virtual / Virtualization | First to market | Drink the Kool-Aid | Transformative | Reactivation |
| Team Building | Reinvent[ing] the wheel | Portfolio | Popup | Followup |
| Capacity | Front Lines | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Innovation / Innovated |
| Project | Convergent | Conversation | Strategy | Deep dive |
| Measurement | Off-line | Bandwidth | Challenge[s] | Reconfigure |