| Pushback | Total Cost of Ownership (TCO) | Intellectual Property | Data Driven | Client Focus[ed] |
| Out Source | Value | Deep dive | Laser-focused | Bottom up |
| Touch Base | Search Engine Optimization | BUZZWORD BINGO (free square) | Exposure | Ecosystem |
| Benefit analysis | Reinvent[ing] the wheel | 30,000 foot view | Grow | Red Flag |
| Metrics | Brand[ing] | Statement of Work (SOW) | Elephant in the room | E-tailers |
| Up-Sell | Key Factor / Words | Brain Storm / Mind Shower | Aggregate | Measurement |
| Hardball | Customer Relationship Management (CRM) | Best Practice | Raising the Bar | Sales Driven |
| Up to speed | Data Driven | BUZZWORD BINGO (free square) | Double down | Drink the Kool-Aid |
| Experiences | Market Window | In a Nutshell | At the end of the day | Impact[ful] |
| Scope | Reverse Engineer | Walk the Talk | Capacity |