| Tasked | Big Picture | Targeted | Viral | Issues |
| Scale | Google Juice | Innovation / Innovated | Walk the Talk | Competitive |
| Acquisition | Resource[s] | BUZZWORD BINGO (free square) | Paradigm | Intellectual Property |
| Band-aid | Conversion | Call to Action | Metrics | Hardball |
| Optimization | Heavy lifting | Fast Track | Client Focus[ed] | Green |
| Virtual / Virtualization | Open Source | Herding Cats | Aggregate | Deadlines |
| That being said / Having said that | Go Live | Red Flag | Touch Base | Mind Share |
| Green | New Economy | BUZZWORD BINGO (free square) | Solution(s) | Bandwidth |
| Synergy / Synergies | Sticky-ness | Prototype | Scope | Integration |
| Business Plan | Best of Breed | Elephant in the room | Popup | Search Engine Optimization |