| Run it up the flagpole | Opportunity | Buzz | Herding Cats | Heavy lifting |
| Strategy | Brand[ing] | Guidance | Reconfigure | Circle the wagons |
| Resource[s] | Optimization | BUZZWORD BINGO (free square) | Ecosystem | Conversion |
| Solution(s) | Scenario[s] | Upside | Control Group | Wow Factor |
| Negotiated | Market Window | Paradigm | Retention | Agnostic |
| Front Lines | Bottom up | Lead The Field / Occupy The Field | Paradigm | Circle Back |
| Ownership | Network[ing] | Customer Centric | Fast Track | Think Outside the Box |
| Reswizzle | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Market Leader | E-tailers |
| Proactive | Downsize | Reach out | Value | Moving/Going Forward |
| Aggregate | Flexibility | On the back end | Fault Tolerant | Backward Compatible |