| Top down | Followup | Time to Market | Win-win | Secret sauce |
| Integration | Transformative | Legacy | Control Group | Monetize |
| Grow | End to end | BUZZWORD BINGO (free square) | Measurement | Benefit analysis |
| High-Level | Prototype | Sales Driven | Customer Relationship Management (CRM) | New Economy |
| Up-Sell | Level Set | Red Flag | Multitask[ing] | Ecosystem |
| Phase | Landing Page[s] | Process | Go Public | Conversation |
| Performance | Segment | Competitive | Up-Sell | Followup |
| Conversion | Off the Shelf | BUZZWORD BINGO (free square) | Low-Hanging Fruit | Promotion |
| Workflow | Deploy | Content Management | Synergy / Synergies | Walk the Talk |
| At the end of the day | Agnostic | Go Live | Buzz | Leadership |