| Upside | Goal oriented | Elevator pitch | Negotiated | Reswizzle |
| Data Driven | Seamless | Circle the wagons | Exposure | Project |
| Monetize | Game Plan | BUZZWORD BINGO (free square) | Basically | Expectations |
| Knowledge Base | Flexibility | Partner | Big Picture | Back-end |
| One to one | Portal | Workshop | Web 2.0 / 3.0 | Strategic |
| Front Lines | Network[ing] | Level Playing Field | Connectivity | Team Player |
| Action Item / Action It | Dynamic | Scale | Best Practice | Strategize |
| Ownership | Service Oriented | BUZZWORD BINGO (free square) | Ecosystem | Vision statement |
| E-tailers | Sticky-ness | Monoply | Out Source | Aggregate |
| Followup | Customer Facing | Experiences | Deliverable[s] | Touch Base |