| Issues | New Economy | Customer Service | Run it up the flagpole | Metadata |
| Niche[s] | Open Source | Prioritized | Due dilligence | Up-Sell |
| Transformative | B2B | BUZZWORD BINGO (free square) | Grow | Etched in Stone |
| Capacity | Resource[s] | Flexibility | Cost | Touchpoints |
| Ball Park | Win-win | Customer Centric | Search Engine Optimization | ETA |
| Key Factor / Words | Go Public | Benchmark | Asset[s] | Patent |
| Drink the Kool-Aid | Time to Market | Issues | Road map | Scale |
| No-Brainer | Total Cost of Ownership (TCO) | BUZZWORD BINGO (free square) | High-Level | E-tailers |
| Back to the drawing board | Pushback | Portfolio | Vertical Market | Soup to nuts 24/7 |
| First to market | Proactive | Agenda | Value | Deadlines |