| Success | Personalization | Relevance | Out Source | Innovation / Innovated |
| Run the Numbers | Deadlines | Agenda | Reinvent[ing] the wheel | Legacy |
| Expectations | Ownership | BUZZWORD BINGO (free square) | Red Flag | Value |
| Mind Share | Go to market | Traction | Service Oriented | Touchpoints |
| Seamless | ETA | Touch Base | Multitask[ing] | Content Management |
| Key Factor / Words | In a Nutshell | Perspective | Eyeballs | Negotiated |
| Network[ing] | Walk the Talk | Target Audience | Content Management | Utilize |
| Drop the Ball | Statement of Work (SOW) | BUZZWORD BINGO (free square) | Value | Reach out |
| High-Level | Leadership | Market Leader | Asset[s] | Strategize |
| Discovery | Level Playing Field | B2B | Restructuring | Objectives |