| Intellectual Property | End to end | Back to the drawing board | Sticky-ness | Red Flag |
| Ownership | Cost | Open Source | E-business | Reactivation |
| Bottom up | Backward Compatible | BUZZWORD BINGO (free square) | Back-end | Transformative |
| Monoply | Solution(s) | Resource[s] | Business Plan | Success |
| Quick win | Time to Market | Diversity | In a Nutshell | Metadata |
| Strategy | Team Building | Workflow | Flexibility | Gap Analysis |
| Wow Factor | Skill set(s) | Omnichannel / Cross Channel | Compelling | Business Plan |
| Elevator pitch | Touchpoints | BUZZWORD BINGO (free square) | Expectations | Road map |
| Robust | Guidance | Target Audience | On the back end | Fast Track |
| 30,000 foot view | Scenario[s] | Best Practice | Revenue | A-B Testing |