| Aggregate | Time to Market | Content Management | E-tailers | Empower[ment] |
| Bandwidth | Portfolio | Return on Investment (ROI) | Pipeline | |
| Landing Page[s] | Viral | BUZZWORD BINGO (free square) | Asset[s] | Fast Track |
| Control Group | Lean In | Success | Raising the Bar | Emerging markets |
| Strategize | Team Building | Profit[ability] | Heads up | Sticky-ness |
| Agenda | Conversion | Paradigm | Best of Breed | Go to market |
| Drill Down | ETA | Knowledge Base | Omnichannel / Cross Channel | E-tailers |
| Benefit analysis | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Win-win | Buzz |
| Game Plan | Lean In | Control Group | Acquisition | Pushback |
| Growth | On The Same Page | Front Lines | Brand[ing] | Return on Investment (ROI) |