| Impact[ful] | Convergent | Prototype | Moving/Going Forward | Raising the Bar |
| Upside | Streamline | Phase | One to one | Timeline(s) |
| Pushback | Resource[s] | BUZZWORD BINGO (free square) | Reactivation | E-commerce |
| Grow | Deep dive | Back to the drawing board | Monoply | Off the Shelf |
| Business Plan | Technologies | On the back end | Fast Track | Google Juice |
| Customer Service | Elephant in the room | Demographic | Objectives | Profit[ability] |
| Viral | Reverse Engineer | Herding Cats | Off-line | One Stop Shop |
| Functionality | Workflow | BUZZWORD BINGO (free square) | Sustainable | Core Competency / Core Competencies |
| Asset[s] | Niche[s] | Etched in Stone | Innovation / Innovated | Agnostic |
| Center of Excellence | Robust | Call to Action | Negotiated | Relevance |