| Proactive | Service Oriented | Skill set(s) | Quick win | ETA |
| Engage | Communication | Elephant in the room | Optimization | Solution(s) |
| Run the Numbers | One to one | BUZZWORD BINGO (free square) | Scope | Re-engagement |
| One Stop Shop | On the back end | Aggregate | Benchmark | Acquisition |
| Customer Oriented | Marketing / Promotional Collateral | Brand[ing] | Deep dive | Dashboard |
| Think Outside the Box | Popup | Demographic | Application Service Provider (ASP) | Performance |
| Benchmark | Promotion | Goal oriented | Patent | Re-engagement |
| No-Brainer | Ecosystem | BUZZWORD BINGO (free square) | Aggregate | Critical Path / Issue |
| Key Factor / Words | Touch Base | Granular | Segment | Off the Shelf |
| Business Plan | Center of Excellence | Touchpoints | Go to market | Transformative |