| Total Cost of Ownership (TCO) | Benchmark | Grow | On Board | Expectations |
| Lean In | High-Level | Pipeline | Robust | Success |
| Reinvent[ing] the wheel | One Stop Shop | BUZZWORD BINGO (free square) | Out of the [Box | Loop] | On the back end |
| Workflow | Viral | Goal[s] | Reach out | Promotion |
| Pushback | Benefit analysis | Retention | Integration | Portal |
| Benchmark | Brain Storm / Mind Shower | Reconfigure | Empower[ment] | Initial Assessment |
| Monetize | Drop the Ball | Strategic | Dynamic | Core Competency / Core Competencies |
| Braindump | Granular | BUZZWORD BINGO (free square) | New Economy | Skill set(s) |
| Goal oriented | Project | Think Outside the Box | Paradigm | Flexibility |
| Service Oriented | Buzz | Reinvent[ing] the wheel | Offline | Challenge[s] |