| Automated | Time to Market | Due dilligence | Omnichannel / Cross Channel | Metrics |
| Client Focus[ed] | Phase | On Board | Timeline(s) | Up-Sell |
| Drop the Ball | Business Plan | BUZZWORD BINGO (free square) | Mind Share | Elevator pitch |
| One to one | One Stop Shop | Measurement | Application Service Provider (ASP) | Revisit |
| Profit[ability] | Back-end | Run the Numbers | Ownership | Basically |
| Robust | Run the Numbers | Level Set | Heads up | Convergent |
| Mindset | Vision statement | Pushback | Competitive | Sustainable |
| Google Juice | Win-win | BUZZWORD BINGO (free square) | Circle Back | Team Player |
| Conversation | Timeline(s) | Promotion | Quick win | Mind Share |
| Tailwind[s] | Wow Factor | Brand[ing] | Landing Page[s] | Deep dive |