| Google Juice | Walk the Talk | Perspective | Targeted | Resource[s] |
| Offline | Basically | Followup | Proactive | Focused |
| In a Nutshell | Cascade Graph | BUZZWORD BINGO (free square) | Off-line | Upside |
| Bottom up | Grow | Target Audience | Conversion | Turnkey |
| Skill set(s) | Elevator pitch | Laser-focused | Etched in Stone | Re-engagement |
| Brand[ing] | Hardball | Deploy | Experiences | Workshop |
| Core Competency / Core Competencies | Mindset | Challenge[s] | Due dilligence | Workflow |
| Synergy / Synergies | Aggregate | BUZZWORD BINGO (free square) | Landing Page[s] | Total Cost of Ownership (TCO) |
| Benefit analysis | Center of Excellence | Optimization | Best of Breed | Action Item / Action It |
| Proactive | Business Plan | Customer Facing | Top Of The Game | Seamless |