| Elephant in the room | Sustainable / Sustainability | Phase | Customer Relationship Management (CRM) | Virtual / Virtualization |
| Milestone | Service Oriented | Legacy | Up-Sell | |
| Business Plan | Laser-focused | BUZZWORD BINGO (free square) | Back to the drawing board | Facilitate |
| Promotion | Band-aid | Cross Sell | Action Item / Action It | Think Outside the Box |
| Search Engine Optimization | Touchpoints | Moving/Going Forward | Goal oriented | Revisit |
| Return on Investment (ROI) | Team Player | Knowledge Transfer | Drink the Kool-Aid | Reconfigure |
| Competitive | Agnostic | Marketing / Promotional Collateral | Heavy lifting | Prototype |
| Issues | Omnichannel / Cross Channel | BUZZWORD BINGO (free square) | Secret sauce | B2B |
| Focused | Control Group | Knowledge Base | Pipeline | Touchpoints |
| Proactive | Sustainable | Emerging markets | In a Nutshell | Technologies |