| Engage | Up to speed | Followup | Personalization | Flexibility |
| Strategy | Functionality | Back-end | E-business | Time to Market |
| Initial Assessment | Knowledge Base | BUZZWORD BINGO (free square) | Scenario[s] | Workflow |
| Drop the Ball | Impact[ful] | Landing Page[s] | Strategic | Ramp Up |
| Off-line | Marketing / Promotional Collateral | Process | Real-Time | Fault Tolerant |
| Dynamic | Promotion | One Stop Shop | Functionality | Agenda |
| Eyeballs | Cadence Call | Data Mining | Acquisition | That being said / Having said that |
| Reswizzle | Performance | BUZZWORD BINGO (free square) | Engage | Integration |
| Reinvent[ing] the wheel | Leverage | Opportunity | Automated | Advantage |
| Cross Sell | Bottom Line | Deadlines | Core Competency / Core Competencies | Metrics |