| Critical Path / Issue | Customer Facing | On the back end | Sustainable | First to market |
| Agenda | Patent | Workflow | Fault Tolerant | Buzz |
| Project | Reuse / Reusability | BUZZWORD BINGO (free square) | Downsize | Expectations |
| Circle the wagons | E-commerce | Statement of Work (SOW) | Legacy | Data Mining |
| Deploy | A-B Testing | Go to market | Green | E-business |
| Partner | Process | Top down | Cadence Call | Compelling |
| Negotiated | Mind Share | Off Site Meeting | Promotion | Solution(s) |
| Ball Park | Service Oriented | BUZZWORD BINGO (free square) | Lean In | Secret sauce |
| Offline | Strategy | Scenario[s] | Phase | Lead The Field / Occupy The Field |
| Call to Action | Reinvigorate | Data Mining | Impact[ful] | Go Public |