| Level Set | Cost | No-Brainer | Off-line | Measurement |
| Team Building | Proactive | Deploy | Turnkey | Strategy |
| Monetize | Phase | BUZZWORD BINGO (free square) | Process | Niche[s] |
| Google Juice | Performance | Promotion | Intellectual Property | Bottom Line |
| Real-Time | Back to the drawing board | Low-Hanging Fruit | Exposure | Touch Base |
| Reinvigorate | Reuse / Reusability | Collaborate / Collaboration | Asset[s] | Off-line |
| Search Engine Optimization | Cascade Graph | Acquisition | Restructuring | Off the Shelf |
| Technologies | Followup | BUZZWORD BINGO (free square) | Team Player | Elephant in the room |
| Success | Circle Back | Data Driven | Target Audience | Synergy / Synergies |
| Team Building | Back-end | Statement of Work (SOW) | Leverage | E-business |