| Circle the wagons | Functionality | Upside | Touchpoints | Total Quality [or] Quality Driven |
| Re-engagement | Best of Breed | Mission Critical | In a Nutshell | Reswizzle |
| Viral | Reverse Engineer | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Market Window |
| Go Live | Web 2.0 / 3.0 | Touch Base | Knowledge Base | Green |
| Cost | Mind Share | Grow | Metrics | Intellectual Property |
| Flexibility | Landing Page[s] | Resource[s] | Initial Assessment | Differentiation |
| Cascade Graph | Best of Breed | Functionality | Search Engine Optimization | Emerging markets |
| Run it up the flagpole | Sticky-ness | BUZZWORD BINGO (free square) | Key Factor / Words | Go to market |
| Innovation / Innovated | E-business | Customer Centric | Call to Action | Win-win |
| Tailwind[s] | Cross Sell | Drop the Ball | Strategic | Raising the Bar |