| On the back end | Customer Facing | Raising the Bar | Call to Action | Brand[ing] |
| Legacy | Profit[ability] | On The Same Page | Segment | Win-win |
| Issues | Herding Cats | BUZZWORD BINGO (free square) | Target Audience | Drill Down |
| Wow Factor | Utilize | No-Brainer | E-business | Value |
| Knowledge Base | Business Plan | Run the Numbers | Content Management | Leadership |
| Tasked | Retention | Reach out | Application Service Provider (ASP) | Game Plan |
| Sustainable | Strategy | Lead The Field / Occupy The Field | Service Oriented | Sales Driven |
| Cadence Call | Off-line | BUZZWORD BINGO (free square) | Run it up the flagpole | Pipeline |
| Go Live | Initial Assessment | Transformative | A-B Testing | Facilitate |
| Revisit | Partner | Scale | Moving/Going Forward | Project |