| Critical Path / Issue | Perspective | Milestone | Strategize | Return on Investment (ROI) |
| Customer Service | Up to speed | Downsize | Patent | Cascade Graph |
| Workshop | Vertical Market | BUZZWORD BINGO (free square) | Drop the Ball | Wow Factor |
| Top Of The Game | Off-line | Re-engagement | Customer Facing | Revisit |
| Reconfigure | Innovation / Innovated | Run the Numbers | Gap Analysis | On Board |
| Touchpoints | Engage | User Friendly | Guidance | Top Of The Game |
| Focused | Best Practice | Scope | Retention | Differentiation |
| Mind Share | Backward Compatible | BUZZWORD BINGO (free square) | Diversity | Vision statement |
| Exposure | Think Outside the Box | Revenue | Business Opportunity | Metadata |
| Segment | Burn rate | Touch Base | Return on Investment (ROI) | Bottom Line |