| Deep dive | Total Quality [or] Quality Driven | Touchpoints | Content Management | Fault Tolerant |
| Dashboard | Out Source | ETA | Drink the Kool-Aid | Client Focus[ed] |
| Competitive | Braindump | BUZZWORD BINGO (free square) | Conversion | Demographic |
| Market Leader | Fast Track | Re-engagement | Discovery | Downsize |
| Quick win | Vertical Market | Web 2.0 / 3.0 | Negotiated | Center of Excellence |
| Success | Customer Oriented | No-Brainer | Knowledge Transfer | Big Picture |
| Service Oriented | One to one | Diversity | Return on Investment (ROI) | Level Set |
| Key Factor / Words | Agenda | BUZZWORD BINGO (free square) | Customer Centric | Emerging markets |
| Eyeballs | Soup to nuts 24/7 | Bandwidth | Off-line | Solution(s) |
| Proactive | Engage | Strategize | Client Focus[ed] | E-tailers |