| Bottom up | Drink the Kool-Aid | Think Outside the Box | Acquisition | Mind Share |
| Level Set | Differentiation | Game Plan | E-tailers | Bottom Line |
| Targeted | Customer Centric | BUZZWORD BINGO (free square) | Sustainable / Sustainability | Market Leader |
| Revisit | Guidance | New Economy | Perspective | Upside |
| Raising the Bar | Opportunity | Customer Oriented | Green | Touch Base |
| Success | Lead The Field / Occupy The Field | Top Of The Game | Legacy | |
| Grow | Revenue | Connectivity | Customer Service | Workflow |
| Intellectual Property | Cadence Call | BUZZWORD BINGO (free square) | Best of Breed | Big Picture |
| Dashboard | Team Building | Transformative | Hardball | Agnostic |
| Off Site Meeting | Low-Hanging Fruit | Profit[ability] | Back to the drawing board | Offline |