| Moving/Going Forward | Portfolio | Omnichannel / Cross Channel | Benefit analysis | Target Audience |
| Milestone | Due dilligence | Application Service Provider (ASP) | Reinvigorate | Go Live |
| Elephant in the room | Time to Market | BUZZWORD BINGO (free square) | Perspective | Sales Driven |
| Prioritized | Run it up the flagpole | Agnostic | Leadership | Benchmark |
| Communication | Game Plan | Robust | Expectations | Engage |
| Tasked | Landing Page[s] | Content Management | Empower[ment] | Exposure |
| Phase | Diversity | Center of Excellence | Portfolio | Benchmark |
| Strategize | Ramp Up | BUZZWORD BINGO (free square) | Top Of The Game | Personalization |
| Off the Shelf | Milestone | 30,000 foot view | Cost | Relevance |
| Retention | Integration | Game Plan | A-B Testing | Sales Driven |