| Workshop | Workflow | Drink the Kool-Aid | Seamless | Experiences |
| Relevance | Growth | Targeted | Synergy / Synergies | Reinvent[ing] the wheel |
| Client Focus[ed] | Aggregate | BUZZWORD BINGO (free square) | Band-aid | Open Source |
| Laser-focused | Granular | Guidance | Streamline | Moving/Going Forward |
| On The Same Page | Perspective | Process | Transformative | Green |
| Sales Driven | Granular | Connectivity | Metadata | Metrics |
| Off the Shelf | Integration | Dashboard | Relevance | Focused |
| E-business | Dynamic | BUZZWORD BINGO (free square) | Off-line | Streamline |
| Leverage | Back-end | Front Lines | Market Window | Paradigm |
| Time to Market | Opportunity | Run the Numbers | Ecosystem | Drill Down |