| Turnkey | Sales Driven | Core Competency / Core Competencies | Customer Relationship Management (CRM) | Grow |
| Soup to nuts 24/7 | Ecosystem | Strategy | Strategize | Flexibility |
| Success | Road map | BUZZWORD BINGO (free square) | Best of Breed | Seamless |
| Aggregate | Marketing / Promotional Collateral | Off the Shelf | Due dilligence | Data Driven |
| Back-end | Milestone | Collaborate / Collaboration | Re-engagement | Followup |
| Due dilligence | Business Opportunity | Diversity | Automated | Customer Service |
| Followup | One Stop Shop | Data Mining | Cadence Call | Go to market |
| Team Player | Best of Breed | BUZZWORD BINGO (free square) | Downsize | Seamless |
| Pushback | Top Of The Game | Facilitate | Sticky-ness | Total Cost of Ownership (TCO) |
| Upside | Solution(s) | Opportunity | Dynamic | Policy[ies] |