| Project | Pipeline | Aggregate | Burn rate | Tailwind[s] |
| First to market | Agenda | Action Item / Action It | Knowledge Base | Experiences |
| Agnostic | A-B Testing | BUZZWORD BINGO (free square) | Partner | Search Engine Optimization |
| Ecosystem | Best Practice | Milestone | Cascade Graph | Metrics |
| Run it up the flagpole | Prototype | Level Set | Solution(s) | Top down |
| Upside | Win-win | Drill Down | Aggregate | Impact[ful] |
| Agenda | Issues | Game Plan | At the end of the day | Front Lines |
| Statement of Work (SOW) | One Stop Shop | BUZZWORD BINGO (free square) | No-Brainer | Discovery |
| Brand[ing] | Top Of The Game | New Economy | Scope | Call to Action |
| Network[ing] | Big Picture | One to one | Competitive | Promotion |