| Acquisition | End to end | Out Source | Streamline | Double down |
| Cross Sell | Monetize | Reach out | Solution(s) | Discovery |
| Benchmark | Metrics | BUZZWORD BINGO (free square) | Impact[ful] | Utilize |
| Quick win | Phase | Synergy / Synergies | E-tailers | Walk the Talk |
| Lead The Field / Occupy The Field | Reactivation | Ramp Up | Negotiated | Content Management |
| Tailwind[s] | Moving/Going Forward | Milestone | Diversity | Data Driven |
| Off-line | Fault Tolerant | Up to speed | Policy[ies] | One Stop Shop |
| Scale | ETA | BUZZWORD BINGO (free square) | Brand[ing] | Process |
| Connectivity | Secret sauce | Granular | Cadence Call | Personalization |
| Issues | Optimization | Innovation / Innovated | Lead The Field / Occupy The Field | Monetize |