| Conversion | Off-line | Off the Shelf | Lean In | Run it up the flagpole |
| Herding Cats | One to one | Control Group | Omnichannel / Cross Channel | Vision statement |
| Robust | Real-Time | BUZZWORD BINGO (free square) | Total Quality [or] Quality Driven | Granular |
| Aggregate | Win-win | Perspective | Data Mining | Walk the Talk |
| Data Driven | Secret sauce | Multitask[ing] | Traction | Bottom up |
| Paradigm | Statement of Work (SOW) | Timeline(s) | Integration | Drop the Ball |
| One to one | Scale | Challenge[s] | Soup to nuts 24/7 | Call to Action |
| Profit[ability] | Heavy lifting | BUZZWORD BINGO (free square) | Customer Service | Multitask[ing] |
| Marketing / Promotional Collateral | On Board | Fault Tolerant | Google Juice | Strategic |
| Reuse / Reusability | Top down | Ramp Up | Green | Reach out |