| Portal | Up to speed | Double down | Heavy lifting | Bottom Line |
| Benefit analysis | Burn rate | Value | Prototype | Customer Facing |
| Followup | Sticky-ness | BUZZWORD BINGO (free square) | No-Brainer | Reverse Engineer |
| Target Audience | Client Focus[ed] | Data Mining | Agnostic | Growth |
| Project | Phase | Lean In | Key Factor / Words | Functionality |
| E-tailers | Vertical Market | Business Plan | Cutting Edge | Conversation |
| Customer Oriented | Ownership | Key Factor / Words | Opportunity | Up to speed |
| Seamless | Facilitate | BUZZWORD BINGO (free square) | Guidance | Exposure |
| Viral | Prototype | Aggregate | Proactive | Action Item / Action It |
| Deadlines | Upside | Utilize | Team Player | Agenda |