| Ecosystem | Heads up | Etched in Stone | Customer Service | Measurement |
| Secret sauce | Eyeballs | Sales Driven | Cutting Edge | Cascade Graph |
| Tailwind[s] | Reactivation | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Leadership |
| Objectives | Retention | 30,000 foot view | Viral | E-tailers |
| That being said / Having said that | Milestone | Deploy | Followup | Metadata |
| Walk the Talk | Top down | Connectivity | Buzz | Run it up the flagpole |
| Touchpoints | Collaborate / Collaboration | Segment | Landing Page[s] | Functionality |
| Eyeballs | Revenue | BUZZWORD BINGO (free square) | Offline | Empower[ment] |
| On Board | Quick win | High-Level | No-Brainer | Proactive |
| Flexibility | Secret sauce | Target Audience | Revisit | End to end |