| Performance | Success | Differentiation | Workshop | Service Oriented |
| Open Source | Web 2.0 / 3.0 | Ecosystem | Mindset | Turnkey |
| Strategize | Monetize | BUZZWORD BINGO (free square) | Go Live | Burn rate |
| Personalization | Reverse Engineer | On The Same Page | Guidance | Granular |
| Monoply | Milestone | Reinvigorate | Policy[ies] | E-tailers |
| Skill set(s) | Pushback | Vision statement | Ramp Up | Lean In |
| Intellectual Property | Road map | Green | Heads up | Granular |
| Leadership | Profit[ability] | BUZZWORD BINGO (free square) | Benchmark | Top Of The Game |
| Double down | Multitask[ing] | Sticky-ness | Cadence Call | Back to the drawing board |
| Opportunity | User Friendly | Turnkey | Promotion | Back-end |