| Conversion | Reuse / Reusability | Customer Service | Application Service Provider (ASP) | Initial Assessment |
| Bottom Line | Eyeballs | Etched in Stone | Acquisition | Bottom up |
| Expectations | Impact[ful] | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Personalization |
| Gap Analysis | Emerging markets | Top down | Followup | Touch Base |
| Scale | Relevance | Technologies | Control Group | Out Source |
| Road map | Back to the drawing board | Pushback | Total Quality [or] Quality Driven | Statement of Work (SOW) |
| Business Opportunity | Reswizzle | Heads up | Benchmark | Brain Storm / Mind Shower |
| Control Group | Critical Path / Issue | BUZZWORD BINGO (free square) | Portal | Policy[ies] |
| Paradigm | Front Lines | Data Driven | Center of Excellence | Retention |
| Focused | Content Management | Strategize | Cascade Graph | At the end of the day |