| Retention | Niche[s] | Out Source | Pipeline | Ownership |
| Robust | Big Picture | Walk the Talk | Prioritized | Segment |
| Knowledge Base | Return on Investment (ROI) | BUZZWORD BINGO (free square) | Time to Market | Conversion |
| Perspective | On The Same Page | Circle the wagons | One Stop Shop | Run it up the flagpole |
| Seamless | Discovery | Circle Back | Integration | Tailwind[s] |
| Green | Promotion | Mindset | Ramp Up | Benchmark |
| Call to Action | Asset[s] | Customer Oriented | Mind Share | Utilize |
| Cross Sell | Sticky-ness | BUZZWORD BINGO (free square) | Ecosystem | Goal oriented |
| Facilitate | Customer Service | Out Source | Mission Critical | Data Driven |
| Granular | Profit[ability] | ETA | Core Competency / Core Competencies | Workshop |