| Lean In | Customer Service | Control Group | Workflow | Compelling |
| Tasked | At the end of the day | Phase | Web 2.0 / 3.0 | Monetize |
| Strategize | Automated | BUZZWORD BINGO (free square) | Leadership | Mission Critical |
| Revenue | Demographic | Scenario[s] | Targeted | Value |
| Go Live | Empower[ment] | Key Factor / Words | Integration | Double down |
| Reconfigure | Off Site Meeting | Differentiation | Customer Oriented | Google Juice |
| Think Outside the Box | Center of Excellence | Backward Compatible | Turnkey | Quick win |
| Critical Path / Issue | Virtual / Virtualization | BUZZWORD BINGO (free square) | Followup | Revisit |
| Open Source | Business Opportunity | Optimization | Monoply | Utilize |
| Workflow | Up-Sell | Etched in Stone | Strategize | Mind Share |