| Process | Customer Oriented | Dynamic | Scenario[s] | Competitive |
| Retention | Workflow | Go Public | Omnichannel / Cross Channel | Asset[s] |
| Strategy | Convergent | BUZZWORD BINGO (free square) | Multitask[ing] | Cost |
| Drop the Ball | Walk the Talk | Benchmark | Seamless | Herding Cats |
| Tasked | Paradigm | Run the Numbers | Drink the Kool-Aid | Portal |
| Time to Market | Customer Service | Best Practice | Circle Back | |
| Service Oriented | Deep dive | Drill Down | On The Same Page | Multitask[ing] |
| Promotion | Facilitate | BUZZWORD BINGO (free square) | Mission Critical | On the back end |
| Customer Relationship Management (CRM) | Collaborate / Collaboration | Aggregate | Strategize | End to end |
| Brand[ing] | Cost | Red Flag | Bottom up | User Friendly |