| Discovery | Experiences | On The Same Page | Legacy | Opportunity |
| Profit[ability] | Competitive | A-B Testing | First to market | Viral |
| Metadata | Segment | BUZZWORD BINGO (free square) | Center of Excellence | Level Set |
| Turnkey | Bottom up | Vertical Market | Sustainable / Sustainability | Web 2.0 / 3.0 |
| Granular | Lean In | Reconfigure | Conversion | Brain Storm / Mind Shower |
| Initial Assessment | Goal oriented | Deep dive | Restructuring | Connectivity |
| Pushback | Sustainable | Ownership | Elephant in the room | Time to Market |
| Metrics | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Impact[ful] | Reinvigorate |
| Automated | Partner | Prototype | Synergy / Synergies | Timeline(s) |
| Project | Herding Cats | Braindump | Google Juice | Strategy |