| Reactivation | Sticky-ness | Total Quality [or] Quality Driven | Red Flag | Goal oriented |
| Offline | Herding Cats | Conversion | Empower[ment] | Traction |
| Personalization | Dashboard | BUZZWORD BINGO (free square) | Facilitate | Win-win |
| Cascade Graph | Off Site Meeting | Drill Down | Burn rate | Leadership |
| Turnkey | Tailwind[s] | Reinvent[ing] the wheel | Optimization | Due dilligence |
| Brain Storm / Mind Shower | Cascade Graph | Cost | Reactivation | Sales Driven |
| Optimization | Return on Investment (ROI) | Deep dive | Ownership | Circle Back |
| Top Of The Game | Goal oriented | BUZZWORD BINGO (free square) | Best Practice | Bottom Line |
| Run the Numbers | Popup | Heavy lifting | Portfolio | Moving/Going Forward |
| Google Juice | Client Focus[ed] | Brand[ing] | Front Lines | Green |