| Heavy lifting | Workshop | Perspective | Road map | Green |
| Customer Relationship Management (CRM) | Leverage | Workflow | Critical Path / Issue | Drink the Kool-Aid |
| Prototype | Restructuring | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Big Picture |
| Upside | Walk the Talk | Turnkey | Followup | Market Leader |
| Mind Share | Agenda | Viral | Reverse Engineer | Circle Back |
| Google Juice | Streamline | End to end | Market Window | Viral |
| Content Management | Deploy | High-Level | Patent | Flexibility |
| Revenue | Transformative | BUZZWORD BINGO (free square) | Business Plan | Non-Traditional Management |
| Mind Share | Ramp Up | Target Audience | Portal | Emerging markets |
| Off-line | Demographic | Buzz | Vision statement | On the back end |