| Empower[ment] | Quick win | Grow | Discovery | Application Service Provider (ASP) |
| Reconfigure | Fast Track | Restructuring | Ramp Up | Paradigm |
| E-business | Back-end | BUZZWORD BINGO (free square) | Hardball | Ball Park |
| Retention | Data Driven | Best of Breed | Relevance | Reactivation |
| Pushback | Customer Service | Demographic | Pipeline | Project |
| Secret sauce | Guidance | At the end of the day | Revenue | Timeline(s) |
| Scale | Back-end | Lean In | Reuse / Reusability | Heavy lifting |
| Portal | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Pushback | Band-aid |
| Low-Hanging Fruit | Top down | Braindump | Dashboard | Out Source |
| Business Plan | Back to the drawing board | Leverage | Profit[ability] | Drop the Ball |