| Collaborate / Collaboration | Team Building | Phase | Vision statement | Leverage |
| Etched in Stone | Total Quality [or] Quality Driven | Fast Track | Process | Quick win |
| Laser-focused | Legacy | BUZZWORD BINGO (free square) | Expectations | Vertical Market |
| A-B Testing | Dynamic | Out of the [Box | Loop] | Opportunity | Wow Factor |
| Competitive | Benchmark | Hardball | Strategize | Sustainable |
| Pushback | Performance | Ball Park | Total Cost of Ownership (TCO) | Best Practice |
| Call to Action | Measurement | Streamline | Drink the Kool-Aid | Reinvigorate |
| Exposure | Etched in Stone | BUZZWORD BINGO (free square) | Lean In | Ecosystem |
| Transformative | Traction | Return on Investment (ROI) | Go Public | Agnostic |
| Personalization | Restructuring | Circle the wagons | Portfolio | Target Audience |