| Circle the wagons | Focused | Turnkey | One to one | Out Source |
| Project | Automated | Deep dive | Due dilligence | Knowledge Base |
| Low-Hanging Fruit | That being said / Having said that | BUZZWORD BINGO (free square) | Metadata | User Friendly |
| Functionality | Objectives | Bottom up | Guidance | Soup to nuts 24/7 |
| Etched in Stone | Top Of The Game | Top down | Band-aid | Cadence Call |
| Communication | Front Lines | Empower[ment] | Sustainable | Data Driven |
| A-B Testing | Virtual / Virtualization | Bandwidth | Traction | Go Live |
| Touchpoints | Compelling | BUZZWORD BINGO (free square) | Guidance | Go to market |
| Convergent | Client Focus[ed] | Asset[s] | Revisit | New Economy |
| Policy[ies] | Segment | Re-engagement | Popup | Vision statement |