| Customer Oriented | Off-line | Connectivity | Win-win | At the end of the day |
| Optimization | Strategy | Open Source | That being said / Having said that | Discovery |
| Sustainable | Due dilligence | BUZZWORD BINGO (free square) | Negotiated | ETA |
| Cost | Client Focus[ed] | Portfolio | Downsize | One Stop Shop |
| Engage | Etched in Stone | Touch Base | Call to Action | Advantage |
| Communication | Best of Breed | Time to Market | Elevator pitch | Fault Tolerant |
| Touch Base | Retention | Off Site Meeting | Bottom up | Empower[ment] |
| Grow | Streamline | BUZZWORD BINGO (free square) | Robust | Goal[s] |
| Integration | Elephant in the room | First to market | Pushback | Cascade Graph |
| Dashboard | Web 2.0 / 3.0 | Win-win | Brand[ing] | Road map |