| Tailwind[s] | Experiences | Scenario[s] | Metrics | Business Plan |
| Customer Facing | Process | E-commerce | E-tailers | Goal[s] |
| Bandwidth | Empower[ment] | BUZZWORD BINGO (free square) | Target Audience | Automated |
| Perspective | Herding Cats | Dashboard | Focused | Negotiated |
| Customer Oriented | Reach out | Paradigm | Marketing / Promotional Collateral | Top down |
| Key Factor / Words | Goal oriented | Relevance | Knowledge Transfer | Dashboard |
| Ecosystem | Circle Back | ETA | Reinvigorate | Non-Traditional Management |
| Secret sauce | Workflow | BUZZWORD BINGO (free square) | Challenge[s] | Critical Path / Issue |
| Data Driven | Success | In a Nutshell | Policy[ies] | Off the Shelf |
| Omnichannel / Cross Channel | Communication | Utilize | Braindump | Phase |