| Process | Run the Numbers | Total Quality [or] Quality Driven | Low-Hanging Fruit | Non-Traditional Management |
| Personalization | Mission Critical | Hardball | Game Plan | Innovation / Innovated |
| Exposure | Network[ing] | BUZZWORD BINGO (free square) | Heads up | Prototype |
| Big Picture | Time to Market | Action Item / Action It | Revenue | Legacy |
| Workshop | Demographic | Etched in Stone | That being said / Having said that | Niche[s] |
| Action Item / Action It | Strategic | Level Set | Workflow | Opportunity |
| Resource[s] | Multitask[ing] | Perspective | Competitive | Demographic |
| Tailwind[s] | Herding Cats | BUZZWORD BINGO (free square) | Workshop | Quick win |
| Business Plan | Utilize | Ecosystem | Convergent | Go Live |
| High-Level | Agnostic | Leverage | Deliverable[s] | Reactivation |