| Tasked | Objectives | Wow Factor | Offline | Market Leader |
| Robust | Legacy | On The Same Page | Goal oriented | Center of Excellence |
| Search Engine Optimization | Elephant in the room | BUZZWORD BINGO (free square) | Win-win | Partner |
| Customer Facing | Business Plan | 30,000 foot view | Agnostic | Drop the Ball |
| Workflow | Streamline | Utilize | Reinvent[ing] the wheel | Critical Path / Issue |
| Portfolio | Conversation | Team Player | Compelling | |
| Deadlines | Leadership | Mind Share | Pushback | Deep dive |
| Advantage | Reuse / Reusability | BUZZWORD BINGO (free square) | Business Plan | Service Oriented |
| Benefit analysis | Re-engagement | Grow | E-commerce | Flexibility |
| Basically | Profit[ability] | Monoply | Win-win | Cadence Call |