| Deep dive | Connectivity | Reinvigorate | Front Lines | Innovation / Innovated |
| Go Live | A-B Testing | Think Outside the Box | Circle Back | Level Playing Field |
| Turnkey | Green | BUZZWORD BINGO (free square) | Real-Time | Client Focus[ed] |
| Non-Traditional Management | Gap Analysis | Compelling | Strategic | Emerging markets |
| Customer Centric | Run the Numbers | Sustainable | Metrics | Retention |
| Benchmark | Revenue | Bottom Line | Real-Time | |
| Drill Down | Return on Investment (ROI) | Data Mining | Turnkey | Partner |
| Prioritized | Dashboard | BUZZWORD BINGO (free square) | Emerging markets | Transformative |
| Conversion | Run the Numbers | Back-end | Secret sauce | E-tailers |
| Business Plan | Herding Cats | Drop the Ball | Raising the Bar | Strategy |