| Pushback | Hardball | Level Playing Field | Reinvent[ing] the wheel | Offline |
| Network[ing] | Statement of Work (SOW) | Portfolio | Monoply | Vertical Market |
| Exposure | Popup | BUZZWORD BINGO (free square) | Business Opportunity | One Stop Shop |
| Elephant in the room | Level Set | Deploy | Metrics | Client Focus[ed] |
| Milestone | Omnichannel / Cross Channel | Brain Storm / Mind Shower | Target Audience | Reconfigure |
| Think Outside the Box | Red Flag | Focused | Skill set(s) | Metrics |
| Buzz | Prioritized | Ball Park | E-tailers | Customer Service |
| Application Service Provider (ASP) | Action Item / Action It | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Discovery |
| Growth | Competitive | Transformative | Network[ing] | Brain Storm / Mind Shower |
| Laser-focused | Touchpoints | One Stop Shop | Objectives | Process |