| Think Outside the Box | Gap Analysis | Out Source | Market Leader | Cadence Call |
| Competitive | Perspective | Search Engine Optimization | Content Management | Opportunity |
| Objectives | Hardball | BUZZWORD BINGO (free square) | Brain Storm / Mind Shower | Benefit analysis |
| Pipeline | Exposure | Automated | Go to market | Brand[ing] |
| Time to Market | Diversity | Metadata | Ramp Up | Double down |
| Monetize | Compelling | Data Mining | Convergent | Omnichannel / Cross Channel |
| Drink the Kool-Aid | Popup | Reverse Engineer | Re-engagement | Burn rate |
| Opportunity | Patent | BUZZWORD BINGO (free square) | Center of Excellence | Discovery |
| Proactive | Back-end | Diversity | Band-aid | Revisit |
| Cadence Call | Quick win | Goal oriented | Sales Driven | Touchpoints |