| Communication | Capacity | Control Group | Discovery | Turnkey |
| Agenda | Walk the Talk | Hardball | Workflow | Leadership |
| Growth | Reuse / Reusability | BUZZWORD BINGO (free square) | Monetize | Transformative |
| Open Source | Asset[s] | Dynamic | Cost | Strategy |
| Green | Emerging markets | Wow Factor | Moving/Going Forward | Out of the [Box | Loop] |
| Multitask[ing] | Vision statement | Hardball | Pushback | Ball Park |
| Top down | Ramp Up | Tailwind[s] | Discovery | Strategic |
| Robust | Granular | BUZZWORD BINGO (free square) | Best Practice | Measurement |
| Optimization | Cross Sell | Top Of The Game | Cascade Graph | Content Management |
| Pipeline | Metrics | Back-end | Legacy | Reactivation |