| Landing Page[s] | Granular | Best of Breed | Connectivity | Optimization |
| Initial Assessment | Brand[ing] | Strategic | Conversation | Personalization |
| Market Window | Niche[s] | BUZZWORD BINGO (free square) | Legacy | Portfolio |
| Scale | Think Outside the Box | Deliverable[s] | Scope | Drill Down |
| Sales Driven | Advantage | Double down | Exposure | 30,000 foot view |
| Run the Numbers | New Economy | Viral | Tailwind[s] | Vertical Market |
| Network[ing] | Ownership | Walk the Talk | Omnichannel / Cross Channel | Reverse Engineer |
| Metadata | Top Of The Game | BUZZWORD BINGO (free square) | Resource[s] | Deliverable[s] |
| Deploy | Mind Share | Eyeballs | Brain Storm / Mind Shower | Circle the wagons |
| Niche[s] | Hardball | Level Set | Raising the Bar | Quick win |