| Impact[ful] | Functionality | Benchmark | Offline | Elephant in the room |
| Time to Market | Top down | Tailwind[s] | Basically | Utilize |
| Elevator pitch | Traction | BUZZWORD BINGO (free square) | Leverage | Emerging markets |
| Bottom Line | Network[ing] | Acquisition | Personalization | Brain Storm / Mind Shower |
| Growth | Business Plan | Circle Back | Challenge[s] | Omnichannel / Cross Channel |
| Growth | B2B | Target Audience | Omnichannel / Cross Channel | Scenario[s] |
| Burn rate | Drink the Kool-Aid | Double down | Metadata | Restructuring |
| Lean In | Acquisition | BUZZWORD BINGO (free square) | At the end of the day | Value |
| Sustainable | Workshop | Core Competency / Core Competencies | Collaborate / Collaboration | Front Lines |
| Aggregate | Ecosystem | Policy[ies] | Win-win | New Economy |