| Go Public | Demographic | Turnkey | Sustainable / Sustainability | Dynamic |
| Vertical Market | Revisit | Grow | Lean In | Aggregate |
| Game Plan | Milestone | BUZZWORD BINGO (free square) | Value | A-B Testing |
| Level Playing Field | Phase | Skill set(s) | Knowledge Transfer | Paradigm |
| Solution(s) | Ramp Up | Goal oriented | Popup | On the back end |
| Issues | Partner | Goal oriented | Initial Assessment | Circle Back |
| Ramp Up | Buzz | Secret sauce | Reswizzle | Return on Investment (ROI) |
| Marketing / Promotional Collateral | Intellectual Property | BUZZWORD BINGO (free square) | Content Management | Measurement |
| Customer Oriented | Brand[ing] | Fast Track | Backward Compatible | Moving/Going Forward |
| Upside | Due dilligence | Differentiation | Circle the wagons |