| Popup | Proactive | Negotiated | Customer Centric | Run the Numbers |
| Intellectual Property | Top Of The Game | Demographic | Convergent | Front Lines |
| Off-line | Green | BUZZWORD BINGO (free square) | Metrics | Walk the Talk |
| Benefit analysis | Moving/Going Forward | Process | Robust | Conversation |
| Compelling | Optimization | Expectations | Initial Assessment | Dashboard |
| High-Level | Experiences | Cutting Edge | Up-Sell | Cross Sell |
| Scale | Heads up | Ownership | Scenario[s] | Metrics |
| Challenge[s] | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Capacity | Drink the Kool-Aid |
| Backward Compatible | Discovery | Fault Tolerant | On the back end | Target Audience |
| Traction | Big Picture | Niche[s] | First to market | Communication |