| Customer Facing | Braindump | Transformative | Herding Cats | Drill Down |
| Core Competency / Core Competencies | Diversity | Best of Breed | Prototype | Laser-focused |
| Touch Base | Tasked | BUZZWORD BINGO (free square) | Project | Personalization |
| Wow Factor | Cascade Graph | Control Group | Grow | Brand[ing] |
| Perspective | Customer Oriented | Back-end | Data Mining | Level Set |
| Technologies | Performance | Best of Breed | Seamless | Non-Traditional Management |
| Bottom Line | Virtual / Virtualization | Pushback | Critical Path / Issue | Scale |
| Return on Investment (ROI) | Real-Time | BUZZWORD BINGO (free square) | Customer Oriented | Upside |
| E-commerce | Customer Facing | Circle the wagons | Application Service Provider (ASP) | Robust |
| Go Public | Basically | Big Picture | Core Competency / Core Competencies | Revenue |