| Search Engine Optimization | Total Cost of Ownership (TCO) | Core Competency / Core Competencies | Application Service Provider (ASP) | Tasked |
| Circle Back | Ecosystem | Metadata | Challenge[s] | Sticky-ness |
| Granular | Discovery | BUZZWORD BINGO (free square) | Mindset | Milestone |
| Data Driven | Facilitate | Reactivation | Double down | Dynamic |
| Revenue | Conversion | Drill Down | Demographic | Value |
| Ball Park | Reactivation | Benefit analysis | Communication | Web 2.0 / 3.0 |
| That being said / Having said that | Run it up the flagpole | Challenge[s] | Customer Facing | Goal[s] |
| Niche[s] | Streamline | BUZZWORD BINGO (free square) | Viral | Game Plan |
| Virtual / Virtualization | Conversion | Relevance | Cadence Call | Asset[s] |
| Tailwind[s] | Etched in Stone | Intellectual Property | Ramp Up |