| Mindset | Reactivation | Content Management | Elephant in the room | Promotion |
| Upside | Performance | Virtual / Virtualization | Soup to nuts 24/7 | Negotiated |
| Vertical Market | Go to market | BUZZWORD BINGO (free square) | High-Level | Search Engine Optimization |
| E-commerce | Pipeline | Business Plan | Workflow | Call to Action |
| Web 2.0 / 3.0 | Intellectual Property | Up to speed | Differentiation | Best Practice |
| No-Brainer | Strategic | Heavy lifting | Hardball | Reswizzle |
| Service Oriented | Functionality | Asset[s] | Aggregate | Solution(s) |
| Lead The Field / Occupy The Field | Benchmark | BUZZWORD BINGO (free square) | Traction | Offline |
| Scenario[s] | Opportunity | Revisit | Ecosystem | Customer Facing |
| Scale | Robust | Data Mining | Quick win | One Stop Shop |