| Level Set | Brand[ing] | Traction | Top Of The Game | Real-Time |
| Aggregate | Etched in Stone | Lead The Field / Occupy The Field | User Friendly | Convergent |
| No-Brainer | Timeline(s) | BUZZWORD BINGO (free square) | Service Oriented | Compelling |
| First to market | Laser-focused | Focused | Tasked | Metadata |
| Scope | Followup | Portal | Fast Track | Communication |
| Data Driven | Segment | Communication | Off Site Meeting | Patent |
| Total Cost of Ownership (TCO) | Business Plan | Initial Assessment | Basically | Reuse / Reusability |
| Total Quality [or] Quality Driven | Workflow | BUZZWORD BINGO (free square) | Out Source | Tailwind[s] |
| Strategic | Backward Compatible | Resource[s] | Deadlines | Monetize |
| Innovation / Innovated | Target Audience | Dashboard | Popup | Vision statement |