| Center of Excellence | Conversation | Functionality | Deep dive | Downsize |
| Cutting Edge | Customer Service | Collaborate / Collaboration | Walk the Talk | Negotiated |
| Differentiation | Band-aid | BUZZWORD BINGO (free square) | Elephant in the room | Up to speed |
| Virtual / Virtualization | Cross Sell | Bottom up | Marketing / Promotional Collateral | User Friendly |
| E-commerce | Service Oriented | Re-engagement | E-business | Drill Down |
| Customer Relationship Management (CRM) | Brain Storm / Mind Shower | Band-aid | Prototype | Go to market |
| Customer Oriented | Reach out | Strategy | Fault Tolerant | Robust |
| Control Group | B2B | BUZZWORD BINGO (free square) | Targeted | In a Nutshell |
| Benchmark | Dashboard | Knowledge Transfer | Lead The Field / Occupy The Field | Grow |
| Promotion | Content Management | Personalization | Benefit analysis | E-business |