| Portal | Process | Vertical Market | Milestone | Brand[ing] |
| Performance | Intellectual Property | Grow | Initial Assessment | Engage |
| Secret sauce | Re-engagement | BUZZWORD BINGO (free square) | Ecosystem | Targeted |
| Business Plan | Customer Service | Landing Page[s] | Win-win | One to one |
| On the back end | Run the Numbers | Search Engine Optimization | Focused | Reuse / Reusability |
| Issues | Market Leader | Service Oriented | Key Factor / Words | Empower[ment] |
| Landing Page[s] | Customer Centric | Go Live | Competitive | A-B Testing |
| Solution(s) | Due dilligence | BUZZWORD BINGO (free square) | Performance | Back to the drawing board |
| E-commerce | Benefit analysis | Center of Excellence | Best Practice | Data Mining |
| Skill set(s) | At the end of the day | Communication | Benchmark | Ball Park |