| That being said / Having said that | Out of the [Box | Loop] | Cascade Graph | Return on Investment (ROI) | Customer Oriented |
| Exposure | User Friendly | Performance | Compelling | Followup |
| Patent | Acquisition | BUZZWORD BINGO (free square) | Legacy | In a Nutshell |
| Front Lines | Vertical Market | Quick win | Soup to nuts 24/7 | Agnostic |
| Content Management | Negotiated | Up to speed | Level Set | Relevance |
| Touch Base | Game Plan | Customer Oriented | Double down | Soup to nuts 24/7 |
| Customer Service | Segment | Reconfigure | Return on Investment (ROI) | Up-Sell |
| Reverse Engineer | Search Engine Optimization | BUZZWORD BINGO (free square) | Metadata | Automated |
| Goal oriented | Total Quality [or] Quality Driven | Workflow | Vision statement | Low-Hanging Fruit |
| Partner | Application Service Provider (ASP) | Guidance | Cost |