| Differentiation | One to one | Moving/Going Forward | Sticky-ness | Measurement |
| Revenue | Downsize | Call to Action | Content Management | Policy[ies] |
| Vertical Market | Gap Analysis | BUZZWORD BINGO (free square) | 30,000 foot view | Braindump |
| Robust | Deadlines | New Economy | Relevance | Strategic |
| Paradigm | Exposure | Compelling | Cadence Call | Benchmark |
| Vision statement | Go Public | Herding Cats | Downsize | Strategic |
| Followup | Sticky-ness | Heavy lifting | Wow Factor | Optimization |
| Monoply | Raising the Bar | BUZZWORD BINGO (free square) | Measurement | Process |
| Restructuring | On Board | Innovation / Innovated | ETA | Level Set |
| Leverage | Functionality | Think Outside the Box | Promotion | Band-aid |