| On the back end | Eyeballs | E-business | Perspective | Open Source |
| Conversion | Scenario[s] | Cost | Collaborate / Collaboration | Back-end |
| Initial Assessment | Optimization | BUZZWORD BINGO (free square) | Cadence Call | Connectivity |
| Vision statement | Portfolio | Sustainable / Sustainability | Growth | |
| Targeted | Win-win | Mission Critical | Process | Up to speed |
| On Board | Emerging markets | Game Plan | Circle Back | Mindset |
| Discovery | Top down | Prototype | Differentiation | Think Outside the Box |
| Ownership | Go Live | BUZZWORD BINGO (free square) | Strategy | Reverse Engineer |
| Legacy | Green | A-B Testing | Core Competency / Core Competencies | Braindump |
| Ramp Up | Action Item / Action It | One to one | Customer Service | Perspective |