| Relevance | Core Competency / Core Competencies | Viral | Band-aid | High-Level |
| Elephant in the room | Deploy | Phase | Content Management | Seamless |
| Deadlines | Policy[ies] | BUZZWORD BINGO (free square) | Functionality | Touchpoints |
| Vision statement | Conversion | Objectives | Client Focus[ed] | Deliverable[s] |
| Reswizzle | Center of Excellence | Web 2.0 / 3.0 | Heads up | Solution(s) |
| Circle the wagons | That being said / Having said that | Total Cost of Ownership (TCO) | Facilitate | Competitive |
| Red Flag | First to market | Touchpoints | Milestone | Circle Back |
| Robust | Cross Sell | BUZZWORD BINGO (free square) | Omnichannel / Cross Channel | Streamline |
| Lead The Field / Occupy The Field | Service Oriented | Innovation / Innovated | Expectations | Ownership |
| Reactivation | Bottom Line | Eyeballs | At the end of the day | Critical Path / Issue |