| Mindset | Red Flag | Workshop | Demographic | Revenue |
| Ball Park | Tailwind[s] | Client Focus[ed] | That being said / Having said that | Profit[ability] |
| ETA | Buzz | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Ramp Up |
| Sustainable / Sustainability | Traction | Search Engine Optimization | Metadata | Impact[ful] |
| Off the Shelf | Real-Time | Popup | Turnkey | Gap Analysis |
| E-tailers | Discovery | Wow Factor | Core Competency / Core Competencies | Knowledge Transfer |
| B2B | Reswizzle | Tasked | Paradigm | Control Group |
| Utilize | User Friendly | BUZZWORD BINGO (free square) | Legacy | Monoply |
| Acquisition | Retention | Back to the drawing board | Solution(s) | On the back end |
| Statement of Work (SOW) | Think Outside the Box | Deadlines | No-Brainer | Revisit |