| Demographic | B2B | Relevance | Dashboard | Time to Market |
| Benefit analysis | Legacy | Dynamic | Backward Compatible | Application Service Provider (ASP) |
| E-tailers | 30,000 foot view | BUZZWORD BINGO (free square) | Front Lines | Elephant in the room |
| Virtual / Virtualization | Critical Path / Issue | Mind Share | Strategize | Team Building |
| Measurement | Multitask[ing] | High-Level | Basically | Reuse / Reusability |
| Aggregate | Sticky-ness | Brain Storm / Mind Shower | Diversity | Customer Relationship Management (CRM) |
| Vertical Market | Reinvigorate | Circle Back | Up to speed | Wow Factor |
| Revisit | Discovery | BUZZWORD BINGO (free square) | Drink the Kool-Aid | |
| Goal oriented | Guidance | Advantage | Application Service Provider (ASP) | Issues |
| Cross Sell | Compelling | Impact[ful] | Engage | Patent |