| Scale | No-Brainer | Up to speed | Out Source | Reach out |
| Eyeballs | Turnkey | Critical Path / Issue | Integration | Customer Oriented |
| Knowledge Base | Focused | BUZZWORD BINGO (free square) | Opportunity | Control Group |
| User Friendly | Customer Facing | Run the Numbers | Green | Upside |
| Experiences | Impact[ful] | Customer Service | Service Oriented | Omnichannel / Cross Channel |
| First to market | That being said / Having said that | Issues | A-B Testing | Revisit |
| Metrics | Agnostic | Buzz | Value | Cross Sell |
| Off-line | Optimization | BUZZWORD BINGO (free square) | Convergent | Cost |
| Secret sauce | Skill set(s) | Connectivity | ETA | Out Source |
| Communication | Advantage | On Board | Level Set | Partner |