| Data Driven | Policy[ies] | Benchmark | Wow Factor | Diversity |
| Target Audience | Open Source | Off the Shelf | Band-aid | Ramp Up |
| Go Public | Lean In | BUZZWORD BINGO (free square) | Workshop | Off Site Meeting |
| Web 2.0 / 3.0 | Up to speed | Raising the Bar | 30,000 foot view | |
| Heavy lifting | Due dilligence | Leadership | Green | Fast Track |
| No-Brainer | Core Competency / Core Competencies | First to market | Heads up | Soup to nuts 24/7 |
| Real-Time | Demographic | Issues | Skill set(s) | Dashboard |
| Ecosystem | Partner | BUZZWORD BINGO (free square) | Wow Factor | Vertical Market |
| Goal oriented | Service Oriented | Milestone | Elevator pitch | Laser-focused |
| Upside | Transformative | Process | Offline | Convergent |