| Viral | Demographic | Metrics | Revenue | Policy[ies] |
| Band-aid | Pipeline | Cost | Control Group | Reswizzle |
| Discovery | Market Leader | BUZZWORD BINGO (free square) | Vision statement | Cadence Call |
| Knowledge Base | Measurement | Landing Page[s] | Circle the wagons | Conversation |
| Drink the Kool-Aid | In a Nutshell | Objectives | Timeline(s) | Run it up the flagpole |
| Benchmark | Market Window | Bottom Line | Success | Double down |
| Low-Hanging Fruit | Customer Centric | Elephant in the room | Vision statement | Etched in Stone |
| Network[ing] | Prototype | BUZZWORD BINGO (free square) | Traction | That being said / Having said that |
| Sticky-ness | Milestone | Reswizzle | Best of Breed | Business Plan |
| At the end of the day | Fast Track | Convergent | Google Juice | Perspective |