| Exposure | Best of Breed | Conversation | Drink the Kool-Aid | Cascade Graph |
| Challenge[s] | 30,000 foot view | Benefit analysis | Aggregate | Red Flag |
| Circle Back | Robust | BUZZWORD BINGO (free square) | Strategize | Flexibility |
| Secret sauce | Measurement | Reach out | Automated | Vertical Market |
| Sustainable | Focused | Etched in Stone | High-Level | Total Cost of Ownership (TCO) |
| Drill Down | Segment | Wow Factor | Goal oriented | Reconfigure |
| Red Flag | Elevator pitch | Pushback | Cross Sell | Acquisition |
| Patent | Best of Breed | BUZZWORD BINGO (free square) | Secret sauce | Raising the Bar |
| Deadlines | Burn rate | Drink the Kool-Aid | Automated | No-Brainer |
| Capacity | Competitive | Phase | Impact[ful] | Level Playing Field |