| B2B | Go Live | Asset[s] | Front Lines | Patent |
| Customer Relationship Management (CRM) | Expectations | Customer Service | On the back end | Offline |
| Dynamic | Strategic | BUZZWORD BINGO (free square) | Acquisition | Network[ing] |
| Mindset | Omnichannel / Cross Channel | Metrics | Wow Factor | Differentiation |
| Goal oriented | Prototype | Herding Cats | Elevator pitch | Best of Breed |
| Top Of The Game | Team Building | Touchpoints | Due dilligence | Drop the Ball |
| Virtual / Virtualization | Service Oriented | Raising the Bar | Facilitate | Sales Driven |
| Niche[s] | Initial Assessment | BUZZWORD BINGO (free square) | Value | Collaborate / Collaboration |
| Market Window | Goal[s] | Dashboard | E-commerce | Backward Compatible |
| Vision statement | Project | Ball Park | Off Site Meeting | Pipeline |