| Workflow | Strategy | Center of Excellence | Resource[s] | Elevator pitch |
| Monoply | Milestone | Project | Touch Base | Utilize |
| Raising the Bar | Cascade Graph | BUZZWORD BINGO (free square) | One Stop Shop | Flexibility |
| Low-Hanging Fruit | Web 2.0 / 3.0 | Acquisition | E-tailers | Issues |
| Go Live | Knowledge Base | Back-end | Time to Market | Landing Page[s] |
| Eyeballs | On the back end | Process | Re-engagement | Search Engine Optimization |
| Technologies | Out Source | Measurement | Workflow | Scope |
| Burn rate | Workshop | BUZZWORD BINGO (free square) | In a Nutshell | Deadlines |
| Run it up the flagpole | Proactive | Relevance | Promotion | Ramp Up |
| Skill set(s) | User Friendly | Dashboard | Scenario[s] | Web 2.0 / 3.0 |