| Fault Tolerant | Discovery | Sticky-ness | Negotiated | Data Mining |
| Brand[ing] | Phase | Call to Action | Elephant in the room | |
| Mission Critical | Scope | BUZZWORD BINGO (free square) | Cost | First to market |
| Cutting Edge | A-B Testing | Due dilligence | Statement of Work (SOW) | Burn rate |
| Transformative | Control Group | On The Same Page | Agnostic | Portfolio |
| Innovation / Innovated | Targeted | Moving/Going Forward | Demographic | Granular |
| Data Mining | Scale | Real-Time | Out Source | Heads up |
| Popup | Facilitate | BUZZWORD BINGO (free square) | Buzz | Dashboard |
| Monoply | High-Level | Upside | Niche[s] | Game Plan |
| B2B | Due dilligence | Opportunity | Goal[s] | Reverse Engineer |