| Multitask[ing] | Gap Analysis | Elevator pitch | A-B Testing | Reinvent[ing] the wheel |
| Opportunity | Customer Relationship Management (CRM) | Metrics | Drop the Ball | Content Management |
| Target Audience | Exposure | BUZZWORD BINGO (free square) | E-tailers | Run it up the flagpole |
| Technologies | Go to market | Negotiated | Patent | Total Quality [or] Quality Driven |
| Total Cost of Ownership (TCO) | Time to Market | Lean In | Experiences | Revisit |
| Revenue | Granular | Monetize | Engage | Legacy |
| Search Engine Optimization | Initial Assessment | User Friendly | Viral | Cutting Edge |
| Game Plan | Retention | BUZZWORD BINGO (free square) | Level Set | Back-end |
| Business Opportunity | Communication | Compelling | On the back end | Deep dive |
| Vertical Market | Value | Expectations | Portfolio | Go Live |