| Band-aid | Monoply | That being said / Having said that | Perspective | Team Building |
| Eyeballs | Advantage | Ball Park | Capacity | Strategic |
| Leadership | Google Juice | BUZZWORD BINGO (free square) | Scale | Statement of Work (SOW) |
| Benefit analysis | No-Brainer | Personalization | Front Lines | Circle the wagons |
| Top Of The Game | Goal[s] | Automated | Marketing / Promotional Collateral | A-B Testing |
| Cross Sell | E-tailers | Bottom Line | On the back end | Target Audience |
| Offline | Customer Centric | Transformative | Walk the Talk | Expectations |
| On Board | Top down | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Go Live |
| Omnichannel / Cross Channel | Vertical Market | Open Source | Reverse Engineer | Robust |
| Leadership | Big Picture | Bottom up | Monetize | Return on Investment (ROI) |