| User Friendly | Critical Path / Issue | 30,000 foot view | Empower[ment] | Call to Action |
| Project | Strategic | Strategy | Timeline(s) | Lead The Field / Occupy The Field |
| Top down | Herding Cats | BUZZWORD BINGO (free square) | Bandwidth | Downsize |
| Cutting Edge | Due dilligence | Vision statement | Legacy | Popup |
| Google Juice | Negotiated | Traction | Restructuring | Promotion |
| E-commerce | Success | Viral | Convergent | Performance |
| Business Plan | Facilitate | Strategic | High-Level | Objectives |
| Herding Cats | Initial Assessment | BUZZWORD BINGO (free square) | Metrics | Soup to nuts 24/7 |
| Resource[s] | Goal[s] | Back to the drawing board | Measurement | Red Flag |
| 30,000 foot view | Sustainable | Elephant in the room | Customer Centric | Leadership |