| Center of Excellence | Laser-focused | Competitive | Ecosystem | Back to the drawing board |
| Aggregate | Run the Numbers | E-tailers | Strategize | Mindset |
| Critical Path / Issue | Braindump | BUZZWORD BINGO (free square) | Portal | Touchpoints |
| Web 2.0 / 3.0 | Due dilligence | Grow | New Economy | Perspective |
| Reactivation | Niche[s] | Sustainable / Sustainability | Advantage | Asset[s] |
| Drop the Ball | Mission Critical | Time to Market | Expectations | Legacy |
| Initial Assessment | Gap Analysis | Value | Market Leader | Intellectual Property |
| Cross Sell | Fast Track | BUZZWORD BINGO (free square) | Reactivation | Dashboard |
| Low-Hanging Fruit | Aggregate | Up to speed | Landing Page[s] | Connectivity |
| Competitive | Green | Back-end | Network[ing] | Application Service Provider (ASP) |