| Reswizzle | No-Brainer | Discovery | Business Opportunity | Profit[ability] |
| First to market | Portfolio | Initial Assessment | Road map | Functionality |
| Differentiation | Off-line | BUZZWORD BINGO (free square) | Ownership | On Board |
| Sustainable / Sustainability | Advantage | Non-Traditional Management | Convergent | ETA |
| Targeted | Metrics | Downsize | Sticky-ness | Benefit analysis |
| Up to speed | Back to the drawing board | Big Picture | Benefit analysis | Intellectual Property |
| Reswizzle | Hardball | Scale | Flexibility | Downsize |
| Gap Analysis | Burn rate | BUZZWORD BINGO (free square) | Convergent | Action Item / Action It |
| Value | Relevance | Milestone | Reverse Engineer | Customer Facing |
| 30,000 foot view | Conversation | Aggregate | Total Quality [or] Quality Driven | In a Nutshell |