| Customer Oriented | Control Group | Omnichannel / Cross Channel | Total Cost of Ownership (TCO) | Secret sauce |
| Viral | Target Audience | Communication | Scale | Return on Investment (ROI) |
| Up-Sell | Elephant in the room | BUZZWORD BINGO (free square) | Circle Back | Key Factor / Words |
| Diversity | Quick win | Action Item / Action It | Portfolio | Solution(s) |
| Touch Base | Soup to nuts 24/7 | Ecosystem | Customer Facing | Expectations |
| Call to Action | Walk the Talk | No-Brainer | Discovery | Ecosystem |
| Customer Facing | Turnkey | Viral | Opportunity | Real-Time |
| Ball Park | Benchmark | BUZZWORD BINGO (free square) | Business Plan | Utilize |
| Empower[ment] | Milestone | Pipeline | Elephant in the room | On the back end |
| Mind Share | Market Leader | Reinvent[ing] the wheel | Pushback | Search Engine Optimization |