| End to end | Back-end | Benchmark | Experiences | Profit[ability] |
| Statement of Work (SOW) | Red Flag | Drop the Ball | Low-Hanging Fruit | Workflow |
| Customer Oriented | Brand[ing] | BUZZWORD BINGO (free square) | Lean In | On Board |
| Due dilligence | Personalization | Open Source | Robust | Band-aid |
| Goal oriented | One to one | Partner | Green | Cascade Graph |
| Gap Analysis | Up to speed | Growth | Goal oriented | Hardball |
| Low-Hanging Fruit | Data Driven | Traction | Team Building | Raising the Bar |
| Off-line | Heads up | BUZZWORD BINGO (free square) | Transformative | Market Leader |
| Center of Excellence | Proactive | Critical Path / Issue | On The Same Page | Ecosystem |
| Milestone | Sticky-ness | A-B Testing | Google Juice | Scenario[s] |