| Personalization | Aggregate | Ramp Up | Multitask[ing] | E-tailers |
| Soup to nuts 24/7 | Brain Storm / Mind Shower | Advantage | Strategy | Sustainable / Sustainability |
| Go to market | Measurement | BUZZWORD BINGO (free square) | Back-end | Skill set(s) |
| B2B | Off-line | Success | Lead The Field / Occupy The Field | Ownership |
| On The Same Page | Revenue | Demographic | On Board | Downsize |
| Experiences | Milestone | Drop the Ball | Control Group | On the back end |
| Metrics | Fault Tolerant | Promotion | Guidance | Aggregate |
| Reactivation | Critical Path / Issue | BUZZWORD BINGO (free square) | Red Flag | Streamline |
| Connectivity | Heavy lifting | Raising the Bar | Knowledge Transfer | Negotiated |
| On Board | Herding Cats | Tasked | Process | Cascade Graph |