| Opportunity | Communication | Herding Cats | Competitive | Capacity |
| Timeline(s) | Scale | Connectivity | Compelling | Followup |
| Return on Investment (ROI) | Initial Assessment | BUZZWORD BINGO (free square) | Search Engine Optimization | Portfolio |
| Resource[s] | Relevance | High-Level | Back to the drawing board | Milestone |
| Growth | Team Player | Green | Buzz | Hardball |
| Network[ing] | Band-aid | Strategic | Revenue | Portal |
| Restructuring | Brand[ing] | A-B Testing | Synergy / Synergies | Deadlines |
| Workshop | Communication | BUZZWORD BINGO (free square) | Proactive | Due dilligence |
| Tailwind[s] | Partner | Traction | Reverse Engineer | Flexibility |
| Omnichannel / Cross Channel | Aggregate | Project | Think Outside the Box | On The Same Page |