| Integration | Turnkey | Deadlines | Mission Critical | Automated |
| Burn rate | Reinvigorate | Asset[s] | Legacy | Customer Relationship Management (CRM) |
| New Economy | Conversation | BUZZWORD BINGO (free square) | Deep dive | Retention |
| Service Oriented | Metadata | Traction | Target Audience | Reconfigure |
| Goal oriented | Promotion | Portal | Process | Cutting Edge |
| Sticky-ness | Seamless | Robust | Backward Compatible | Customer Facing |
| Soup to nuts 24/7 | Dashboard | Integration | Technologies | Exposure |
| Portfolio | Eyeballs | BUZZWORD BINGO (free square) | Ball Park | Reactivation |
| On the back end | Mind Share | Solution(s) | Proactive | Wow Factor |
| Offline | Perspective | Landing Page[s] | Green | Go Public |