| Competitive | Compelling | Niche[s] | Promotion | Vertical Market |
| Pipeline | Brain Storm / Mind Shower | Traction | Transformative | Heavy lifting |
| Customer Facing | Reverse Engineer | BUZZWORD BINGO (free square) | Utilize | New Economy |
| Heads up | Functionality | Exposure | Service Oriented | Initial Assessment |
| Scope | Revisit | Value | Deadlines | Target Audience |
| Benchmark | Agnostic | Policy[ies] | Robust | Non-Traditional Management |
| Statement of Work (SOW) | Search Engine Optimization | Customer Relationship Management (CRM) | Customer Service | Portfolio |
| Mind Share | Focused | BUZZWORD BINGO (free square) | Cutting Edge | Reuse / Reusability |
| Deep dive | Google Juice | Data Mining | On The Same Page | Functionality |
| Phase | Turnkey | Return on Investment (ROI) | Scenario[s] | Intellectual Property |