| Reverse Engineer | Discovery | Due dilligence | Top down | Center of Excellence |
| Action Item / Action It | Go Live | Resource[s] | Skill set(s) | Utilize |
| No-Brainer | Customer Centric | BUZZWORD BINGO (free square) | Connectivity | Reinvigorate |
| On The Same Page | Lean In | Phase | Up to speed | Google Juice |
| Total Cost of Ownership (TCO) | Eyeballs | Scope | Portfolio | Challenge[s] |
| Robust | Off the Shelf | Think Outside the Box | Metadata | Functionality |
| Technologies | Strategize | Grow | Marketing / Promotional Collateral | Red Flag |
| Touch Base | A-B Testing | BUZZWORD BINGO (free square) | Strategy | Heads up |
| Leverage | Top Of The Game | Ecosystem | Drop the Ball | Level Set |
| Search Engine Optimization | Flexibility | Patent | Market Leader | Seamless |