| Drill Down | Team Player | Legacy | Advantage | Streamline |
| Solution(s) | Leverage | Seamless | Red Flag | Raising the Bar |
| Customer Service | Engage | BUZZWORD BINGO (free square) | Prototype | In a Nutshell |
| Traction | Braindump | Run it up the flagpole | Sustainable | B2B |
| E-commerce | Go Live | Automated | Go Public | Workflow |
| Touchpoints | Omnichannel / Cross Channel | Seamless | Customer Centric | Transformative |
| Mind Share | Policy[ies] | Tailwind[s] | Drop the Ball | Technologies |
| Empower[ment] | B2B | BUZZWORD BINGO (free square) | Up-Sell | High-Level |
| Success | Team Building | Bottom Line | Targeted | Niche[s] |
| Value | Ramp Up | Diversity | Heavy lifting | Brand[ing] |