| Bottom up | Challenge[s] | Action Item / Action It | Best of Breed | Utilize |
| Goal oriented | Collaborate / Collaboration | Scope | On the back end | Project |
| Strategy | Revenue | BUZZWORD BINGO (free square) | Competitive | One Stop Shop |
| Ecosystem | Compelling | First to market | Front Lines | Up-Sell |
| Heads up | Performance | Capacity | Gap Analysis | Leadership |
| Metadata | Network[ing] | Turnkey | Ecosystem | Scope |
| Web 2.0 / 3.0 | Brain Storm / Mind Shower | Win-win | Go Live | Monetize |
| Level Set | Tailwind[s] | BUZZWORD BINGO (free square) | Legacy | Mission Critical |
| Non-Traditional Management | Back-end | Reuse / Reusability | Emerging markets | Competitive |
| New Economy | Benchmark | Moving/Going Forward | Policy[ies] | Reactivation |