| Ramp Up | Performance | Perspective | E-tailers | Ball Park |
| Network[ing] | Herding Cats | In a Nutshell | End to end | Process |
| Level Playing Field | Expectations | BUZZWORD BINGO (free square) | Revisit | Retention |
| Key Factor / Words | Targeted | On the back end | Relevance | Center of Excellence |
| Off-line | Sustainable | Optimization | A-B Testing | Off the Shelf |
| High-Level | Focused | Go to market | Expectations | Tailwind[s] |
| Grow | E-commerce | Deploy | Retention | Go Live |
| Compelling | Off-line | BUZZWORD BINGO (free square) | Top down | Ecosystem |
| Prototype | Reswizzle | Team Building | Technologies | Offline |
| Utilize | Non-Traditional Management | Vision statement | Gap Analysis | Control Group |