| Traction | Legacy | Flexibility | Objectives | Level Playing Field |
| E-business | Segment | Technologies | Engage | End to end |
| Compelling | Burn rate | BUZZWORD BINGO (free square) | Raising the Bar | Re-engagement |
| Level Set | Heavy lifting | Benefit analysis | Ball Park | Cascade Graph |
| E-commerce | Core Competency / Core Competencies | Relevance | Bandwidth | Elevator pitch |
| Deep dive | Strategize | Off-line | Acquisition | Laser-focused |
| Best Practice | Go to market | Pipeline | Downsize | Heavy lifting |
| Retention | Engage | BUZZWORD BINGO (free square) | Drop the Ball | Phase |
| Key Factor / Words | Ecosystem | Heads up | Facilitate | Agenda |
| Red Flag | Green | Network[ing] | Customer Centric | Fast Track |