| Bottom Line | Landing Page[s] | Strategic | Upside | Off-line |
| Communication | Grow | Drill Down | Acquisition | Service Oriented |
| Integration | Best Practice | BUZZWORD BINGO (free square) | That being said / Having said that | Traction |
| Popup | Measurement | Revenue | End to end | Segment |
| Circle Back | Dashboard | Time to Market | Braindump | Multitask[ing] |
| Reinvigorate | Critical Path / Issue | Market Leader | Touchpoints | Portfolio |
| Experiences | Conversion | On The Same Page | Portal | Return on Investment (ROI) |
| Performance | Market Window | BUZZWORD BINGO (free square) | Circle the wagons | Downsize |
| Asset[s] | Touch Base | Integration | Perspective | Discovery |
| Low-Hanging Fruit | Open Source | Run the Numbers | Etched in Stone | Partner |