| Objectives | Workshop | Bandwidth | Acquisition | Run it up the flagpole |
| Opportunity | Metadata | Customer Service | Monoply | Top Of The Game |
| Go Public | Focused | BUZZWORD BINGO (free square) | E-commerce | Buzz |
| Reswizzle | End to end | Return on Investment (ROI) | Asset[s] | Measurement |
| Key Factor / Words | Call to Action | Customer Facing | Customer Centric | Perspective |
| Growth | Drill Down | Up-Sell | Green | Multitask[ing] |
| Tasked | Success | Go Live | Differentiation | Perspective |
| Etched in Stone | Vision statement | BUZZWORD BINGO (free square) | Flexibility | Time to Market |
| Policy[ies] | Front Lines | Reverse Engineer | Benefit analysis | Fault Tolerant |
| Innovation / Innovated | Omnichannel / Cross Channel | Mindset | Pipeline | Offline |