| Basically | Strategy | Reuse / Reusability | Knowledge Transfer | Drill Down |
| Cutting Edge | Pushback | Vision statement | Guidance | Leverage |
| Game Plan | Business Opportunity | BUZZWORD BINGO (free square) | Service Oriented | Target Audience |
| Circle Back | Dashboard | Communication | Success | Intellectual Property |
| Automated | Measurement | Metadata | Exposure | Metrics |
| E-tailers | Offline | Strategy | Relevance | Network[ing] |
| Target Audience | Process | Google Juice | Followup | Elephant in the room |
| Burn rate | A-B Testing | BUZZWORD BINGO (free square) | Go to market | Braindump |
| Ball Park | Targeted | Diversity | Open Source | Brain Storm / Mind Shower |
| Knowledge Transfer | Intellectual Property | Retention | Mission Critical | No-Brainer |