| Utilize | Personalization | Scenario[s] | Critical Path / Issue | Business Plan |
| Communication | Ramp Up | Buzz | Reuse / Reusability | Partner |
| Ecosystem | Guidance | BUZZWORD BINGO (free square) | Etched in Stone | Conversion |
| Level Playing Field | Mindset | Content Management | Impact[ful] | ETA |
| Off Site Meeting | Low-Hanging Fruit | Moving/Going Forward | Raising the Bar | Followup |
| Re-engagement | Eyeballs | Growth | Fast Track | 30,000 foot view |
| Followup | Traction | That being said / Having said that | Game Plan | Bottom up |
| Measurement | Bottom Line | BUZZWORD BINGO (free square) | Fault Tolerant | Proactive |
| Aggregate | Customer Relationship Management (CRM) | Value | Brand[ing] | Go Live |
| Solution(s) | Open Source | Core Competency / Core Competencies | Run it up the flagpole | Raising the Bar |