| Knowledge Base | Center of Excellence | High-Level | Grow | Diversity |
| Off-line | Elevator pitch | Total Cost of Ownership (TCO) | Functionality | Drink the Kool-Aid |
| Go to market | Herding Cats | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Google Juice |
| Control Group | Empower[ment] | Heavy lifting | Challenge[s] | Level Playing Field |
| Issues | Reactivation | Agnostic | Drop the Ball | Content Management |
| Up to speed | Virtual / Virtualization | Eyeballs | Technologies | Think Outside the Box |
| Success | Non-Traditional Management | Off Site Meeting | Cutting Edge | Time to Market |
| Bandwidth | Demographic | BUZZWORD BINGO (free square) | Revenue | Impact[ful] |
| Scale | Target Audience | Landing Page[s] | Google Juice | Legacy |
| Brain Storm / Mind Shower | Followup | Performance | Laser-focused | Guidance |