| Acquisition | Advantage | Deploy | A-B Testing | Reconfigure |
| Issues | Out Source | B2B | Experiences | Heavy lifting |
| Off Site Meeting | Ownership | BUZZWORD BINGO (free square) | Opportunity | Tailwind[s] |
| In a Nutshell | Cross Sell | Run the Numbers | Network[ing] | Double down |
| Solution(s) | Benefit analysis | Reverse Engineer | Intellectual Property | Reswizzle |
| User Friendly | At the end of the day | Cutting Edge | Innovation / Innovated | New Economy |
| Engage | Off the Shelf | Conversation | Partner | Raising the Bar |
| Landing Page[s] | Content Management | BUZZWORD BINGO (free square) | Mindset | Bottom Line |
| Automated | Touchpoints | Ownership | Utilize | Target Audience |
| Legacy | Out Source | B2B | Walk the Talk | Policy[ies] |