| Followup | Compelling | Back to the drawing board | Non-Traditional Management | Promotion |
| Go to market | Buzz | Monoply | Off the Shelf | Phase |
| Bandwidth | Burn rate | BUZZWORD BINGO (free square) | Goal oriented | Key Factor / Words |
| Demographic | Integration | Value | Core Competency / Core Competencies | Eyeballs |
| No-Brainer | Connectivity | Customer Service | Ownership | Performance |
| Reconfigure | Mindset | Eyeballs | High-Level | Touchpoints |
| Marketing / Promotional Collateral | Metadata | Market Leader | Time to Market | Portal |
| Timeline(s) | Functionality | BUZZWORD BINGO (free square) | Raising the Bar | Customer Service |
| Mind Share | Double down | Bottom Line | Secret sauce | Reswizzle |
| Facilitate | Relevance | Process | Conversation | Vision statement |