| Cost | Deploy | Ball Park | Impact[ful] | Game Plan |
| Sales Driven | Fault Tolerant | Real-Time | Solution(s) | Off-line |
| Best of Breed | Customer Facing | BUZZWORD BINGO (free square) | Center of Excellence | Turnkey |
| Data Driven | Reuse / Reusability | Upside | Due dilligence | Team Building |
| Communication | Promotion | Legacy | Lead The Field / Occupy The Field | Discovery |
| Integration | On The Same Page | Strategy | Reach out | Exposure |
| Goal[s] | Market Leader | On the back end | Etched in Stone | Cross Sell |
| Heavy lifting | Metrics | BUZZWORD BINGO (free square) | Cascade Graph | Upside |
| Performance | Go Live | Value | Lean In | Seamless |
| Measurement | Marketing / Promotional Collateral | Non-Traditional Management | Low-Hanging Fruit | A-B Testing |