| Fast Track | 30,000 foot view | Cross Sell | Opportunity | Up to speed |
| Tailwind[s] | Personalization | Measurement | Market Leader | Deadlines |
| Secret sauce | Heads up | BUZZWORD BINGO (free square) | Policy[ies] | Optimization |
| Innovation / Innovated | Proactive | Dynamic | Agenda | Brain Storm / Mind Shower |
| Green | Heavy lifting | Reverse Engineer | Paradigm | Off the Shelf |
| Robust | Buzz | Customer Service | Wow Factor | Customer Facing |
| Negotiated | Issues | ETA | Scale | |
| Pushback | Exposure | BUZZWORD BINGO (free square) | Search Engine Optimization | Hardball |
| On the back end | One to one | First to market | Backward Compatible | Viral |
| Think Outside the Box | Downsize | Innovation / Innovated | Drink the Kool-Aid | Low-Hanging Fruit |