| Pipeline | Milestone | Bottom Line | Reswizzle | Flexibility |
| Challenge[s] | Goal oriented | Popup | Offline | Followup |
| Focused | Promotion | BUZZWORD BINGO (free square) | Basically | Metadata |
| Resource[s] | Utilize | User Friendly | Reconfigure | Scope |
| Targeted | Key Factor / Words | Drop the Ball | Call to Action | Retention |
| Metadata | E-commerce | Deliverable[s] | Facilitate | Open Source |
| Popup | Empower[ment] | Benefit analysis | Strategy | Circle the wagons |
| Statement of Work (SOW) | Search Engine Optimization | BUZZWORD BINGO (free square) | Market Leader | Non-Traditional Management |
| Deploy | Brain Storm / Mind Shower | Sales Driven | Content Management | Intellectual Property |
| Omnichannel / Cross Channel | Downsize | Out of the [Box | Loop] | Diversity | Control Group |