| Project | Personalization | Traction | Leverage | Reach out |
| Service Oriented | Turnkey | Flexibility | Profit[ability] | Search Engine Optimization |
| Double down | Intellectual Property | BUZZWORD BINGO (free square) | Big Picture | Omnichannel / Cross Channel |
| Data Mining | Downsize | Mission Critical | Think Outside the Box | Brand[ing] |
| Reactivation | Legacy | Reinvent[ing] the wheel | In a Nutshell | Circle Back |
| New Economy | Run the Numbers | Synergy / Synergies | Portal | B2B |
| Go Live | Benchmark | On Board | Fast Track | Statement of Work (SOW) |
| Customer Facing | Best Practice | BUZZWORD BINGO (free square) | Best of Breed | Sales Driven |
| Collaborate / Collaboration | Negotiated | Business Opportunity | Raising the Bar | Control Group |
| Seamless | Customer Service | Game Plan | Tasked | Personalization |