| Niche[s] | Customer Service | Deliverable[s] | Touchpoints | Data Driven |
| Laser-focused | Key Factor / Words | Strategic | Run it up the flagpole | Heavy lifting |
| Promotion | Up to speed | BUZZWORD BINGO (free square) | Resource[s] | Emerging markets |
| Communication | Lead The Field / Occupy The Field | Relevance | Mind Share | Strategy |
| Team Player | Back to the drawing board | Due dilligence | Exposure | Level Set |
| Braindump | ETA | Heads up | Turnkey | Content Management |
| Open Source | Scenario[s] | Perspective | Big Picture | That being said / Having said that |
| Popup | Metadata | BUZZWORD BINGO (free square) | Demographic | Differentiation |
| Engage | Leadership | Integration | Top down | Growth |
| Drop the Ball | Market Window | Out of the [Box | Loop] | Customer Oriented | Business Plan |