| Traction | Tailwind[s] | Growth | High-Level | Mind Share |
| Conversion | Non-Traditional Management | 30,000 foot view | E-commerce | Braindump |
| Off the Shelf | Ownership | BUZZWORD BINGO (free square) | Goal oriented | Negotiated |
| Value | Advantage | Dynamic | Synergy / Synergies | Success |
| Turnkey | Ball Park | Customer Service | Resource[s] | Focused |
| Sticky-ness | Advantage | Issues | Market Leader | Conversion |
| Agnostic | Reactivation | Google Juice | Synergy / Synergies | Vision statement |
| Cascade Graph | Deliverable[s] | BUZZWORD BINGO (free square) | Basically | Road map |
| Portfolio | Eyeballs | Lean In | Team Player | Low-Hanging Fruit |
| Reach out | Convergent | Metadata | Connectivity | Viral |