| Portal | Reverse Engineer | Aggregate | Prioritized | Legacy |
| Circle the wagons | Offline | A-B Testing | Heavy lifting | Control Group |
| Connectivity | Goal[s] | BUZZWORD BINGO (free square) | Tasked | Wow Factor |
| Benefit analysis | B2B | Upside | Segment | Pushback |
| Guidance | Experiences | Client Focus[ed] | Viral | In a Nutshell |
| Capacity | Metadata | At the end of the day | Buzz | Go Live |
| Cascade Graph | Focused | Vision statement | Back-end | Lead The Field / Occupy The Field |
| Viral | Discovery | BUZZWORD BINGO (free square) | Hardball | Vertical Market |
| Compelling | Sustainable | Quick win | Etched in Stone | Drill Down |
| Traction | Big Picture | Secret sauce | Relevance | Popup |