| Issues | Conversion | Challenge[s] | Prototype | Sticky-ness |
| Perspective | Milestone | Partner | Growth | Advantage |
| Competitive | Vision statement | BUZZWORD BINGO (free square) | Convergent | Value |
| Experiences | Tasked | Walk the Talk | Hardball | Cost |
| Raising the Bar | Double down | Revenue | Center of Excellence | Touch Base |
| Burn rate | Key Factor / Words | Prioritized | Customer Relationship Management (CRM) | Workshop |
| Strategy | Back-end | Reinvent[ing] the wheel | Run the Numbers | Agenda |
| Demographic | Negotiated | BUZZWORD BINGO (free square) | ETA | Walk the Talk |
| Off the Shelf | Functionality | New Economy | On the back end | Solution(s) |
| Metrics | Differentiation | Fault Tolerant | Scope | Reach out |