| Dynamic | No-Brainer | Scale | Offline | Personalization |
| Timeline(s) | Elephant in the room | Sales Driven | Synergy / Synergies | Touchpoints |
| Buzz | Reinvigorate | BUZZWORD BINGO (free square) | Out Source | |
| Top Of The Game | Etched in Stone | Off the Shelf | B2B | Conversation |
| Data Mining | Herding Cats | Aggregate | Customer Facing | Bandwidth |
| Go to market | Reuse / Reusability | Popup | Drop the Ball | Gap Analysis |
| End to end | Backward Compatible | Dashboard | Goal[s] | Viral |
| Workshop | Diversity | BUZZWORD BINGO (free square) | Soup to nuts 24/7 | Run it up the flagpole |
| Flexibility | Time to Market | Utilize | Collaborate / Collaboration | Pipeline |
| Dynamic | Service Oriented | Marketing / Promotional Collateral | Band-aid | Ownership |