| Center of Excellence | Discovery | Customer Service | Leadership | Mindset |
| Metrics | Cutting Edge | Personalization | Agnostic | Timeline(s) |
| Sales Driven | Bandwidth | BUZZWORD BINGO (free square) | Walk the Talk | No-Brainer |
| Prototype | Web 2.0 / 3.0 | Herding Cats | Collaborate / Collaboration | Road map |
| Upside | Big Picture | Initial Assessment | Back-end | Niche[s] |
| Experiences | Elevator pitch | Burn rate | Double down | Reswizzle |
| On The Same Page | Secret sauce | Emerging markets | Return on Investment (ROI) | Pushback |
| Green | Out Source | BUZZWORD BINGO (free square) | Customer Oriented | Discovery |
| Streamline | Tailwind[s] | Leverage | Monoply | Exposure |
| Marketing / Promotional Collateral | Optimization | Drill Down | Skill set(s) | Utilize |