| On the back end | Customer Relationship Management (CRM) | Exposure | Drink the Kool-Aid | Search Engine Optimization |
| Measurement | Deadlines | Conversation | Brand[ing] | Asset[s] |
| Monoply | Restructuring | BUZZWORD BINGO (free square) | Personalization | Monetize |
| Project | Customer Service | ETA | Laser-focused | Strategize |
| Reswizzle | Top Of The Game | Differentiation | Downsize | Technologies |
| Demographic | Total Quality [or] Quality Driven | Call to Action | Solution(s) | Resource[s] |
| Partner | Acquisition | Communication | Milestone | Conversation |
| Sticky-ness | Growth | BUZZWORD BINGO (free square) | Data Driven | Run the Numbers |
| Multitask[ing] | Off-line | Market Leader | Automated | Reverse Engineer |
| Viral | Search Engine Optimization | Touchpoints | Bottom Line | Engage |