| First to market | Growth | Application Service Provider (ASP) | Ball Park | Paradigm |
| Engage | Revenue | Basically | Call to Action | Followup |
| Business Plan | Center of Excellence | BUZZWORD BINGO (free square) | Open Source | Market Window |
| Customer Centric | Back to the drawing board | Team Player | Pipeline | Cutting Edge |
| Fast Track | Quick win | Traction | Best Practice | Granular |
| Workflow | 30,000 foot view | Scope | Customer Oriented | Policy[ies] |
| Growth | Deadlines | Eyeballs | Business Opportunity | Conversation |
| Ball Park | Cascade Graph | BUZZWORD BINGO (free square) | Functionality | Lean In |
| Touchpoints | Engage | Cutting Edge | Experiences | Strategize |
| Upside | Up-Sell | Application Service Provider (ASP) | Sales Driven | Non-Traditional Management |