| Application Service Provider (ASP) | On The Same Page | Landing Page[s] | Reach out | Content Management |
| Lead The Field / Occupy The Field | Prioritized | Negotiated | Hardball | One Stop Shop |
| Back-end | Time to Market | BUZZWORD BINGO (free square) | Legacy | |
| Action Item / Action It | Strategize | Red Flag | Level Playing Field | Personalization |
| First to market | Wow Factor | On the back end | Benefit analysis | Customer Service |
| Vision statement | Quick win | Walk the Talk | Business Opportunity | Vertical Market |
| Acquisition | Robust | Aggregate | Upside | Reactivation |
| Resource[s] | Sustainable / Sustainability | BUZZWORD BINGO (free square) | Exposure | Facilitate |
| Search Engine Optimization | One Stop Shop | Strategize | Etched in Stone | Performance |
| Level Set | Cascade Graph | Bottom up | Wow Factor | Best of Breed |