| Resource[s] | Virtual / Virtualization | Service Oriented | Search Engine Optimization | Open Source |
| Opportunity | Policy[ies] | Herding Cats | Bottom Line | Functionality |
| No-Brainer | Optimization | BUZZWORD BINGO (free square) | ETA | Data Mining |
| Target Audience | Up-Sell | Customer Oriented | Red Flag | Popup |
| One Stop Shop | Acquisition | Backward Compatible | Total Cost of Ownership (TCO) | Flexibility |
| Omnichannel / Cross Channel | Action Item / Action It | Differentiation | Dynamic | Raising the Bar |
| Profit[ability] | Niche[s] | ETA | Bandwidth | Non-Traditional Management |
| Reverse Engineer | Client Focus[ed] | BUZZWORD BINGO (free square) | Data Mining | Total Cost of Ownership (TCO) |
| A-B Testing | Knowledge Base | Metrics | Leverage | Back-end |
| Content Management | Laser-focused | Re-engagement | Tailwind[s] | Downsize |