| Application Service Provider (ASP) | Segment | Deep dive | Process | Opportunity |
| Innovation / Innovated | Dynamic | Workflow | Patent | Restructuring |
| Circle Back | Technologies | BUZZWORD BINGO (free square) | Workshop | Lean In |
| Backward Compatible | Engage | Statement of Work (SOW) | Strategic | Diversity |
| Go Public | Conversion | Portal | Marketing / Promotional Collateral | Total Cost of Ownership (TCO) |
| Scale | Big Picture | Walk the Talk | One Stop Shop | Revenue |
| Agenda | Focused | Wow Factor | Data Mining | Portal |
| Cross Sell | Compelling | BUZZWORD BINGO (free square) | Sustainable / Sustainability | Heads up |
| Herding Cats | Portfolio | Road map | Center of Excellence | Landing Page[s] |
| Best Practice | Reactivation | One to one | Core Competency / Core Competencies | Bottom Line |