| Customer Relationship Management (CRM) | Promotion | Red Flag | Milestone | Utilize |
| Lean In | Grow | Bottom Line | At the end of the day | Offline |
| Exposure | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | First to market | Pipeline |
| Run the Numbers | Perspective | Customer Oriented | Level Playing Field | Drink the Kool-Aid |
| Agnostic | ETA | Top Of The Game | A-B Testing | Mission Critical |
| Popup | Bottom up | Agnostic | Market Leader | Demographic |
| Search Engine Optimization | Low-Hanging Fruit | Run it up the flagpole | Prioritized | Touchpoints |
| Strategize | Customer Oriented | BUZZWORD BINGO (free square) | Exposure | Customer Relationship Management (CRM) |
| Wow Factor | One Stop Shop | Critical Path / Issue | Reactivation | Lead The Field / Occupy The Field |
| Viral | Ownership | Revisit | Braindump | Expectations |