| Cost | That being said / Having said that | Acquisition | Pushback | Relevance |
| Reuse / Reusability | Deliverable[s] | Impact[ful] | Dynamic | Client Focus[ed] |
| Vertical Market | Key Factor / Words | BUZZWORD BINGO (free square) | Asset[s] | Targeted |
| Cadence Call | One to one | Run the Numbers | Marketing / Promotional Collateral | Retention |
| Bandwidth | Reinvent[ing] the wheel | Initial Assessment | Measurement | Customer Service |
| Low-Hanging Fruit | Burn rate | Convergent | Project | Off Site Meeting |
| Legacy | Target Audience | Content Management | Niche[s] | Open Source |
| Demographic | Granular | BUZZWORD BINGO (free square) | Portfolio | Virtual / Virtualization |
| Band-aid | Issues | Policy[ies] | Downsize | Best of Breed |
| B2B | Total Quality [or] Quality Driven | Reconfigure | Scale | Drop the Ball |