| Heads up | Key Factor / Words | Promotion | Back-end | Integration |
| Skill set(s) | Seamless | Knowledge Transfer | Engage | In a Nutshell |
| Top down | Negotiated | BUZZWORD BINGO (free square) | Cascade Graph | Google Juice |
| Laser-focused | E-business | Scenario[s] | Demographic | Eyeballs |
| Pipeline | Reinvent[ing] the wheel | Marketing / Promotional Collateral | Back to the drawing board | A-B Testing |
| Acquisition | Reswizzle | Negotiated | Call to Action | Solution(s) |
| Burn rate | Promotion | Strategize | Impact[ful] | Content Management |
| Portal | Advantage | BUZZWORD BINGO (free square) | Challenge[s] | Eyeballs |
| Partner | Up to speed | Benefit analysis | Robust | Customer Facing |
| Compelling | Workflow | 30,000 foot view | Total Quality [or] Quality Driven | Downsize |