| On The Same Page | Prototype | Promotion | Cutting Edge | Revenue |
| Leadership | Niche[s] | Brand[ing] | Touchpoints | Scope |
| Vertical Market | Market Leader | BUZZWORD BINGO (free square) | Total Cost of Ownership (TCO) | Integration |
| Up-Sell | Cadence Call | Business Plan | Project | Wow Factor |
| Sustainable / Sustainability | Deliverable[s] | Traction | Compelling | Pipeline |
| Back to the drawing board | Niche[s] | Band-aid | Scale | Customer Facing |
| Flexibility | Off the Shelf | E-tailers | Prototype | Lean In |
| Open Source | BUZZWORD BINGO (free square) | Ecosystem | Buzz | |
| Seamless | Cascade Graph | Reconfigure | Search Engine Optimization | Mindset |
| Hardball | Workshop | Market Window | Revenue | Vision statement |